I find LinkedIn Marketing Solutions easy to use, and it’s been great for reaching a large audience and connecting with real, active people. I also really appreciate how well it integrates with lead-processing platforms like Convertr, which lets us validate email addresses and clean up the information we collect. The initial setup was straightforward, and there was plenty of online help available when needed.

The ROI has also been strong, since the leads we get from LinkedIn tend to be the best at moving down the funnel. Review collected by and hosted on G2.com.

Reporting capabilities feel limited unless you export or send the data elsewhere.

Campaign testing also tends to lag a bit. Live performance is solid, but when it comes to testing, it’s harder to work with and the results don’t feel as immediate.

On top of that, there are little to no AI / Intelligence components, which I see as a significant gap. Review collected by and hosted on G2.com.

I like LinkedIn Marketing Solutions for its high-quality audience targeting for B2B marketing. It allows me to target users based on professional attributes such as job titles, seniority, industry, company size, skills, and employer, making it more effective for reaching decision-makers and niche professional audiences than most other advertising platforms. The platform is also strong for thought leadership and content. I also found the initial setup to be very easy, and I didn't require any help. Review collected by and hosted on G2.com.

One area that could be improved is cost efficiency. Compared with other paid social platforms, LinkedIn campaigns often have a significantly higher cost per click and cost per lead. This can make it difficult for smaller teams or limited budgets to scale campaigns consistently. Review collected by and hosted on G2.com.

I use LinkedIn Marketing Solutions for B2B ABM campaigns, and I find it to be the best and the only tool with first-party data that connects with real people for targeting a list of companies that really matter to us. It's the best Ad Tech tool for B2B marketing with real people. Unlike other tools like 6Sense and Zoominfo that rely on third-party platforms for audience segments, LinkedIn Marketing Solutions targets people on LinkedIn with professional profiles. Setting up LinkedIn Marketing Solutions and planning a campaign was easy. I give it a 10 for B2B advertising. Review collected by and hosted on G2.com.

The Text ads from LinkedIn Marketing Solutions are less effective in my context on a couple of occasions that I have tried. Review collected by and hosted on G2.com.

I like that LinkedIn Marketing Solutions helps B2B buyers decide from the content they see across both organic and sponsored content. It's great that I can run thought leadership ads and monitor account-based marketing insight via the LinkedIn tool. Review collected by and hosted on G2.com.

Navigation is a bit weird; by weird, I mean that it's hard to navigate intuitively, especially among ads and different audiences when planning any campaign. Also, the inability to merge different ad formats into one campaign or campaign group is a bit problematic, as it requires creating a separate campaign for each format. Review collected by and hosted on G2.com.

The software is very good for B2B targeting, allowing me to refine my marketing to focus on certain user groups via job title or other distinguishing features. It is also very reliable with its data, and is very good for personal branding, helping users or companies stand out Review collected by and hosted on G2.com.

The marketing solutions are simply too expensive, with an exceptionally high cost per click. The UI and analytics are also rather clunky and the learning curve means integrating the system into everyday tasking is very challenging Review collected by and hosted on G2.com.

Super-detailed targeting options like job title, company size, industry, etc. Lead Gen Forms are smooth and convert well—people don't need to leave LinkedIn. Works really well for high-ticket or niche services (consulting, software, training, etc.). Review collected by and hosted on G2.com.

CPC and CPM are quite high. If you don’t monitor closely, the budget disappears fast. The campaign manager interface is decent, but feels a bit clunky compared to Meta Ads. Sometimes audience sizes shrink drastically when layering too many filters—so reach becomes a challenge. Review collected by and hosted on G2.com.

The support from LinkedIn representatives is unlike any other vendor I've worked with before. The robust features, placements, and segmentation for B2B verticals is unlike any other platform.

LinkedIn ads have been an optimal strategy for driving traffic, engagement, and demand generation efforts. Lead quality has always been in the green, due to the ability to target decision makers and industry professionals. Review collected by and hosted on G2.com.

The cost associated with generating a lead, or simply a click is much higher compared to other creative marketing channels. Review collected by and hosted on G2.com.

The layers of targeting across Dynamic Account Lists tied to our CRM over person-level detailed demographics is invaluable to be able to make our advertising most effective. Also the support team is always amazing - providing industry data and recommendations continuously. Review collected by and hosted on G2.com.

Expensive - the majority of our impressions and traffic are coming from the Audience Network rather than on the LinkedIn platform itself, since it's a much more competitive space Review collected by and hosted on G2.com.

LinkedIn speaks for itself. The company has been familiar to the world for years Review collected by and hosted on G2.com.

Costs and clients location but still worth the upside Review collected by and hosted on G2.com.

I enjoy using LinkedIn because it is by far the best networking and marketing tool ever invented. Review collected by and hosted on G2.com.

There is nothing that I dislike about the tool. Review collected by and hosted on G2.com.