Tie has been a great partner to work with. Their platform has helped us expand our audience targeting beyond what we could achieve with first-party data alone, allowing us to reach high-intent net new customers more effectively. Their team is also incredibly responsive and knowledgeable—support has been excellent whenever we've had questions or wanted to optimize our strategy. Review collected by and hosted on G2.com.

Like any platform, there can be a bit of a learning curve when getting started, but their customer support team has been quick to answer questions and provide guidance, making onboarding and ongoing optimization very smooth. Review collected by and hosted on G2.com.

Tie has been one of the strongest identity tools we’ve worked with, especially when it comes to capturing anonymous activity on our site. We’ve been impressed by the volume of events Tie is able to identify, giving us more opportunities to understand and engage high-intent shoppers.

The customer support has also been a huge standout. Their white-glove service is truly next level, and our Customer Experience Manager has been incredibly hands-on throughout implementation and testing. They’ve made the entire process easy and seamless, and it genuinely feels like we have a partner invested in helping us get the most out of the platform. Review collected by and hosted on G2.com.

Tie offers several features beyond identity resolution, which can sometimes make it difficult to isolate what’s actually driving incremental lift. With multiple tools working together, it can be challenging to clearly attribute performance and ROI to a specific feature or capability. More visibility into feature-level attribution and impact would make it easier to understand exactly where the value is coming from. Review collected by and hosted on G2.com.

It didnt just work, it destroyed the competition and the one-time enrichment we got added a ton of value.

A lifesaver for fueling our Klaviyo with new contacts. Review collected by and hosted on G2.com.

Not much to add. It took a few weeks before it started outperforming the other legacy partner we’d been working with, but after that it was off to the races. Just be patient with it/them at the beginning. Review collected by and hosted on G2.com.

The most helpful part about Tie have been the Purchase Predicted audience segments. It has allowed us to reach a whole new group of people with our emails that we weren't able to before Tie! The Tie pluggin has also allowed our emails to stay out of the "promotions" section of the email inbox with our advertisements. Review collected by and hosted on G2.com.

There's not much to dislike about Tie. Just like any other purchase predictor score tool, you need to make sure you are always optimizing your audience segments even when the predictor is making the process easier. Thankfully, the Tie representative that has been guiding us through the process has done a great job with recommendations. Review collected by and hosted on G2.com.

We partnered with Tie to turn anonymous website traffic into real revenue and build a smarter, more targeted email and SMS strategy. By using Tie ID to identify visitors and Tie Predict to prioritize the subscribers most likely to buy, we've grown campaign revenue by 23% while actually sending fewer emails, proving that precision beats volume. The partnership has given our team confidence that every campaign is reaching the right audience, extending that same audience intelligence across paid marketing as well. Tie's given us confidence that we are finally sending to the right people. Review collected by and hosted on G2.com.

I have no strong complaints about Tie. It took a little bit for us to gain momentum but it was well worth the wait. The Tie team has been very hands on to make sure we get the most out of their platform. Tie has exceeded our expectations. Review collected by and hosted on G2.com.

The results are great.

But the white-glove customer support is what really won me over. Seeing the Tie team (shoutout to Ellyson!) stay committed at every step, actually implementing the system in the way that works best for our account, running multiple tests, and, most importantly, guiding us step by step in a really organized way, is what makes it worth it. Everything that was done is already documented and easy to digest, so it’s simple to understand what’s working, what the opportunities are, and where we can improve. Review collected by and hosted on G2.com.

Unfortunately, Tie predict wasn't a fit for our account at the moment. Review collected by and hosted on G2.com.

Tie has been incredibly helpful for growing our list and increasing revenue. We’re reaching more people, and we’re also able to identify which visitors have the highest intent. Review collected by and hosted on G2.com.

Tie could impact deliverability, but with promo tab protection and propensity scores, we can focus our sends on our highest-intent subscribers without sacrificing revenue while stabilizing our deliverability. Review collected by and hosted on G2.com.

I’ve really appreciated how proactive they’ve been overall. We’re still early in the performance phase, but it looks like we’re on track to hit their benchmarks. I also like that they can integrate with most of our stack, and their platform feels very intuitive to use. It did take some time to fully understand their KPIs and the finer intricacies, but we’re in a good place right now. Review collected by and hosted on G2.com.

There was a period where performance dipped/stalled due to some internal conflict. Glad the team was able to jump on it and move forward. Review collected by and hosted on G2.com.

The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understand the value of the platform, and that we're able to effectively communicate that value to our leadership team. She is invested in our success as a business, and making sure our needs with the platform are met. Review collected by and hosted on G2.com.

Our primary use case for Tie is visitor identification, and it can be difficult to assess incremental value on the end of our email platform. Tie provides results that help to narrow that down, but even the most conservative attribution model is still slightly more generous than we'd prefer. Review collected by and hosted on G2.com.

The people that we connect with. The tech matches the competitors in the space, but there is a tangible desire to help companies grow that comes from the people you work with Review collected by and hosted on G2.com.

I wish it could be a one click setup. It isn't super complicated, but isn't as simple as some tech Review collected by and hosted on G2.com.