Identity Matrix Reviews & Product Details

Compared to tools like rB2B and others, IM blows them all out of the water. We ran several A/B tests with other tools and the amount of traffic IM was able to identity vs any of the others was not even close. Seriously not even close. The best part though is that IM puts a focus on revealing the mobile phone numbers of website visitors within the platform so we don't even need to rely on another data enrichment provider. Review collected by and hosted on G2.com.

It's a newer tool and we knew that going in so have had to deal with a few bugs, but the accuracy of the data and the amount of website traffic able to be identified tremendously outweights this downside. Plus any bugs have been fixed within days so. Review collected by and hosted on G2.com.

We've got much better visibility into the types of accounts and visitors on our website, along with integrations in place to act on those signals in a way we didn't before. It is the strongest match rate I've seen from anyone in the space. Review collected by and hosted on G2.com.

Will be good to get a bit more information pushed across in the alerts to Slack and Hubspot, where our sales team is working with the leads. Review collected by and hosted on G2.com.

We love how easy it is to setup and immediately the leads start coming through. We also like the integration with HubSpot to automatically store the leads and we can setup workflow automation to automatically send follow up emails to these leads to set a meeting. Review collected by and hosted on G2.com.

Sometimes the leads are not always the correct workemail but it seems like you have a fix for this in terms of setting the lead scoring as to assign a lower score when a personal email comes through. Review collected by and hosted on G2.com.

Identity Matrix is the first thing I recommend to all my US clients to get on their sites ASAP. Literally a no brainer.

All the reasons why marketers and sales teams bang their heads on walls... lack of lead generation, low quality leads, missing information, etc... Identity Matrix solves all of them.

You can single handedly drive traffic to your website and just sit back and capture leads... without doing anything. No more lead magnets (because let's be real... we're they really THAT valueable) and no more buying low intent random lead lists. Pair that with the fact it also lead scores people on your website...huge.

To my clients I literally look like a magician- big shout out to Identity Matrix. Review collected by and hosted on G2.com.

At first it was lack of intergrations, but they've just pushed out a BUNCH of new things and continue to. Review collected by and hosted on G2.com.

Great user interface, solid customer service, and the price is very reasonable, especially given the value of the tool. It's amazing to be able to navigate website visitors that are actively seeking your products or software, and to have their contact information readily available in real-time. Very user-friendly solution, as well. It's super easy to deploy the tool and get up and running with very little ramp. Review collected by and hosted on G2.com.

The product roadmap is still evolving so there are some platform updates, but this is true of most SaaS solutions that continue to innovate. Hasn't been a problem with usage yet. Review collected by and hosted on G2.com.

They have the best support and they are investing a lot into their technology. Review collected by and hosted on G2.com.

Any b2b company is going to tell you they want more business contacts, but I’ve used a lot of tools and identity matrix is as good as it gets. Review collected by and hosted on G2.com.

It identifies 70% of your website traffic compared to 20% with RB2B or any of the other products on the market. Review collected by and hosted on G2.com.

Nothing, Stephen is the founder who helped me on the phone, they are an incredible company. Review collected by and hosted on G2.com.

I've been working in sales for over 20 years, so I've basically seen every tool come and go from the market. After testing out many competitve services, I've found Identity Matrix to have the right combination of accurate data, relevant integrations, and a pricing model that works for me. Review collected by and hosted on G2.com.

Nothing thus far. Sometimes the data is a bit slow to load. Review collected by and hosted on G2.com.

We get a lot of traffic to our website that is our ideal ICP but haven't always been the best about nurturing and converting those leads. Identity Matrix has allowed us to gather the data we need on site visitors to push them into a nurture and continue to lead score them and monitor their activity until we think it's hot enough for a sales rep to work. Review collected by and hosted on G2.com.

really the only thing we're still working on optimizing is the sale process with the leads but that's more on our end then the systems Review collected by and hosted on G2.com.

The team conceived and set up our ABM system using our existing toolset, augmented by their toolset, quickly and efficiently. They trained our sales leads and built out our reporting. They "got it" in the sense that they built the most critical areas first, ran an MVP before rolling out wider, and are now doing refinements.

The team has been super responsive (quick and intelligent responses) with NO hold-ups from project managers or other intermediaries.

Their pricing was fair and transparent, which I have yet to experience with other rev ops partners.

I'd feel good recommending this team to any company that needs rev ops/ ABM build outs and does not want to invest in a 6sense type full platform. Review collected by and hosted on G2.com.

Nothing that I can think of. The team really has done everything I've asked for quickly and better than I imagined. Review collected by and hosted on G2.com.