Tie Reviews & Product Details

The support team at Tie is the best part. Our rep spends time analyzing components of our strategy that we don't have time to look at or think about ourselves. Without Tie, all of those improvements, tests and strategies would not be a part of our brand at all Review collected by and hosted on G2.com.

There isn't any express dislike about Tie. I sometimes feel like the size of our business doesn't necessitate the level of granular detail and testing that Tie does, but doing something typically reserved for larger businesses isn't necessarily a drawback. Without Tie, I wouldn't think that any of it is really that important, but having Tie there allocates time and attention to it for the improvement of the brand, so as we grow we don't have to catch up to that stage Review collected by and hosted on G2.com.

I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and targets them effectively. The promo tab protection tool is also great, as it helps us land in more primary inboxes, which drives higher click and conversion rates for our campaigns. In A/B tests, this tool contributes to higher revenue compared to campaigns without it. Additionally, I appreciate the proactive and responsive team that's always there to answer questions and guide new strategies. The initial setup was very easy, and overall, I find Tie's integration with Klaviyo useful for our needs. Review collected by and hosted on G2.com.

We'd love more insight into exactly how the promo tab protection tool lands campaigns in primary inboxes. Review collected by and hosted on G2.com.

I use Tie for increasing revenue by recognizing anonymous website visitors. It's able to recognize the majority of our website's anonymous visitors and helps us reach them through email flows. I find it super helpful to work with Ellyson, one of their customer success managers, on a monthly basis to review how things are going and to talk about improvements. She really understands how the email marketing platform works and also how Tie works. She suggested a new product from Tie that helps improve our email deliverability, so we've been testing that out as well. The initial setup of Tie was very easy. Review collected by and hosted on G2.com.

We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since they never subscribed to our email list. Review collected by and hosted on G2.com.

I really appreciate our account rep who is great at helping with integrations and optimizations in the Tie platform and in our ESP. Moreover, Tie is always releasing products that assist with deliverability optimization. I love how easy and fast the initial setup was, especially because Tie provided all necessary documentation that a business user could handle without needing any dev work. The analytics dashboards are extremely digestible, allowing business users of all technical abilities to leverage the tool effectively. It’s fantastic to have a quick reference for sales attribution and other KPIs, thanks to Tie's dashboard. Additionally, Tie integrates seamlessly with Klaviyo. Review collected by and hosted on G2.com.

There is nothing I dislike Review collected by and hosted on G2.com.

I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a flow, allowing me to retarget them. I see a monthly revenue increase from these users. I also like that Tie syncs seamlessly into our Klaviyo account, and the initial setup was super easy, taking just a few hours. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

Tie helps us identify anonymous website visitors and turn them into actionable audiences, which has significantly improved our retargeting and overall campaign ROI. The platform is easy to implement, delivers measurable revenue impact, and the Tie team is extremely responsive and supportive. While results can vary with traffic volume, the performance gains and strategic value far outweigh any minor learning curve. Highly recommend for teams focused on growth. Review collected by and hosted on G2.com.

Initially we were seeing our email delivery score drop by several points. But we got it solved by working with client support to tweak the settings. Review collected by and hosted on G2.com.

I like being able to make Tie flows for abandoned cart and abandoned browser. Also I like being able to send campaigns to a Tie audience. Review collected by and hosted on G2.com.

We A/B tested the invisible footer code to keep us out of the promotion folder, but we didn't see an increase in open rates. Review collected by and hosted on G2.com.

As a performance-driven agency, our entire model depends on helping clients acquire customers efficiently and at scale. That means every tool we use has to prove its worth in real impact. Tie has done exactly that. Their ability to surface and re-engage high-intent shoppers—often missed by other platforms—has been instrumental in driving stronger ROAS, lowering CAC, and unlocking new revenue opportunities for our clients. On top of that, their deliverability expertise quietly amplifies results across channels, creating value well beyond paid media.

But what really makes Tie stand out is the partnership. Ellyson and Mollie have been phenomenal—responsive, thoughtful, and proactive at every turn. Whether it’s strategy refinement, implementation, or quick troubleshooting, their team is consistently on point. For us, Tie isn’t just another vendor; they’ve become a trusted extension of our growth efforts. Review collected by and hosted on G2.com.

My main concern is the same across all similar platforms: if deliverability isn’t strong, results can suffer, and certain exact matches can lower engagement. Tie faces the same industry-wide challenges, but on the positive side, they’re proactive in offering solutions to help improve deliverability. Review collected by and hosted on G2.com.

We’ve only been working with Tie for a few short months, but the impact has been immediate. The Engaged segment they created delivers over 100% higher revenue per recipient and more than double the ROI compared to our other campaign segments. The Promotions Tab Protection tool has also boosted campaign performance by over 20% to date.

The Tie team is proactive, strategic, and genuinely invested in our success, constantly bringing new ideas to the table. If you want innovative tools paired with actionable insights, Tie is a clear win. Review collected by and hosted on G2.com.

Our only challenge has been that certain optimizations, like segment growth, depend heavily on site traffic, so results can fluctuate month-to-month. This isn’t a Tie issue per se, but it means that maximizing their tools works best when paired with a strong traffic strategy. Otherwise, our experience so far has been extremely positive. Review collected by and hosted on G2.com.

We’ve been recommending Tie to a bunch of our ecommerce clients, and for good reason. If you're trying to create more personalized shopping experiences and step up your email game, this tool is literally a no-brainer. Tie helps brands turn customer data into actual value. It pulls in behavior, preferences, and purchase history to tailor each shopper’s journey, especially when it comes to email personalization. Think smarter flows, relevant product recs, and emails that don’t feel like they were blasted to a list of 100K+ customers. Review collected by and hosted on G2.com.

If we had to nitpick, the UI could feel a little different from what marketers might be used to, but once you get past that, the results speak for themselves. Definitely worth a look if you're serious about leveling up personalization. Review collected by and hosted on G2.com.