Zeta Marketing Platform Reviews & Product Details

Zeta Marketing Platform Overview

What is Zeta Marketing Platform?

Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model insights • Slice and dice customer data with drag and drop functionality • Discover and save new segments and analysis for future use Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution. • Build campaigns visually • Target audience segments • Apply exclusions • Define variable content business rules • Assign offers or channels of execution. Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution. • Proof and approve campaign assets • Control distributed marketing efforts • Schedule & deploy campaigns • Review campaign history Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful. • Enable continuous measurement • Access library of interactive reports & dashboards • Understand campaign & channel performance • Discover new opportunities to achieve marketing goals

Zeta Marketing Platform Details
Languages Supported
English
Product Description

Digital marketing messaging platform


Seller Details
Seller
Zeta Global
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@ZetaGlobal
2,104 Twitter followers
LinkedIn® Page
www.linkedin.com
1,268 employees on LinkedIn®
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Zeta Marketing Platform Reviews

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Validated Reviewer
Review source: Invitation from G2
What do you like best?

The great thing about Zeta Marketing Platform is the Email Marketing management and control. It offers the ability to build marketing campaigns, set the target audience and scheduling all from a single window. The visual campaign builder is a great feature that is easy to use and make the work highly easy. Review collected by and hosted on G2.com.

What do you dislike?

It lacks fluidity and smoothness because of the bugs present. Although they are minor and only come at certain times. It has to up it user experience to take on the bigger player in the market. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The platform provide good opportunity to make use of customer data. It help in making marketing campaigns and email marketing using the data collected. The AI insight isn't that great because of the slightly buggy interface but the campaign creation for email marketing is very good.

The reporting of the active campaigns can be control from the console which is not the best but gets the job done. All in all the platform does what it advertises and that should be the bottom line to justify the usage. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I used it for our customer email marketing management and to send newsletters to people. This enable campaign monitoring and user interaction etc. Review collected by and hosted on G2.com.

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CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

They are the best in the email marketing and started into other cloud and digital marketing Review collected by and hosted on G2.com.

What do you dislike?

Still new in digital marketing and data analytics Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Good Platform for Email marketing, pioneers in the field and few big brands in their kitty. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Email Marketing Review collected by and hosted on G2.com.

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Marketing Research Analyst
Consumer Goods
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

That I can compose an advancement, construct the group of onlookers, send the advancement, fare and all the more across the board Review collected by and hosted on G2.com.

What do you dislike?

Zeta can be moderate when stacking a variety of gatherings of people. For making content articles its difficult to tell precisely how the email will be shown in an email stage. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Showing Advertising and Clients needed DR endeavors to enhance computerized show promoting effort Review collected by and hosted on G2.com.

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CG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love the features and how easy they are to use and get youe way around and the ease of customer service and visually pleasing emails Review collected by and hosted on G2.com.

What do you dislike?

Nothing i can think off all around postive experiance working with Zeta. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

To Leverage their customer service--they're very responsive and helpful. Very knowlegable to gain profits Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Displaying Advertising and Clients wanted DR efforts to supplement digital display advertising campaign Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

That i can write a promotion, build the audience, send the promotion, export and more all in one place Review collected by and hosted on G2.com.

What do you dislike?

Outdated design that can have issues, email designs sometimes get formatted differently than the preview Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Create thorough training guides Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Sending to our large audience and being able to fatigue one promotion against another. There are a lot of hidden features included in Zeta that allow you to do your promotion all in one place Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Zeta allows us to store everything we need in one place for all our email marketing needs. From content creation, to list execution. Review collected by and hosted on G2.com.

What do you dislike?

Zeta can be very slow when loading a lot of different audiences. For creating content objects its hard to tell exactly how the email will be displayed in an email platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Zeta for automated email marketing. Review collected by and hosted on G2.com.

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CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It’s very user friendly and easy to use. I like the format of it Review collected by and hosted on G2.com.

What do you dislike?

The adds that pop up when using it. I wish there was less advertisement Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reaching more clients instantly. It allow some direct communication with a large group very easily Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Not a lot if I'm really honest. Nothing works the way it should and it's incredibly expensive even for a standard CRM & email platform. Review collected by and hosted on G2.com.

What do you dislike?

The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course.

To give a specific example of a bug, I added an AB variant on a recurring campaign, it errored and the developers couldn't find out the problem for over a month. I was then told that the issue was the combination of an automated campaign together with an a/b test? Yes, that's right. It's not just this but the support and account management is slow to respond and don't have a level of attention to detail I'd expect from a standard platform (let alone one that costs so much). I'm constantly having to chase for updates, proposals, fixes - NIGHTMARE! Please just don't! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't do it! Simple. I really don't give feedback like this usually but I've had such a painful time with them I really wouldn't want anyone to spend money and time with this platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

None, seriously...I cannot think of any! Review collected by and hosted on G2.com.

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Promotions Coordinator
Broadcast Media
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very easy to navigate people are finding new things on it Review collected by and hosted on G2.com.

What do you dislike?

I wish more people would use it. Maybe advertise it more. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to get people to understand how many people are using there site Review collected by and hosted on G2.com.

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CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like the features, you can easily navigate your way around. Review collected by and hosted on G2.com.

What do you dislike?

There is not anything that I can think of Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The business problems that I solve using this software are display advertising Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Ease of customer service and visually pleasing emails Review collected by and hosted on G2.com.

What do you dislike?

Nothing, really. Only had positive experience working with Zeta Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Leverage their customer service--they're very responsive and helpful. Very knowlegable Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Clients wanted DR efforts to supplement digital display advertising campaign Review collected by and hosted on G2.com.

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AF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Not much, it was a good theory but flunked in practice. Review collected by and hosted on G2.com.

What do you dislike?

Nothing worked like it should. Essentially you had to do about 95% of the work still to get this working. Makes me wonder why we needed them. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't do it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Was supposed to be a CRM for our call center but actually hurt us more then helped. Review collected by and hosted on G2.com.

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