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Zeta Global

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345 reviews
  • 11 profiles
  • 34 categories
Average star rating
4.1
Serving customers since
2007

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Sailthru by Marigold

155 reviews

With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.

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Zeta Marketing Platform

93 reviews

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets.

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Selligent by Marigold

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Selligent by Marigold omnichannel audience engagement platform

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Cheetah Digital by Marigold is the industry’s most sophisticated, enterprise-class cross-channel messaging platform available today. Marigold Engage+ is highly configurable and supported by a services organization with deep industry, use case, and campaign execution expertise.

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WhatCounts

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WhatCounts is an email marketing and personalization platform empowering marketers to elevate customer targeting and daily email strategy and execution. With WhatCounts, marketers can seamlessly fold data into their marketing campaigns to create personalized, 1:1 customer experiences across channels, such as email, social, SMS, and Google Display Networks. Whether working within our SaaS platform or with our full-service digital agency, our team is committed to helping you reach your marketing goals and increase retention, brand affinity, and revenue.

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Marigold Liveclicker

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Marigold Loyalty

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Drive customer relationships with flexible loyalty technology

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Marigold Grow

2 reviews

Collect valuable data with personalized acquisition strategies

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WhatCounts Services

0 reviews

If you’re like most marketers, you’re to-do list is about a mile high with no end in sight. Couple that with the growing demands marketing teams are facing—acquisition goals, retention goals, revenue goals, to name a few—with minimal resources and you’ve got the perfect storm. We get it. That’s why we employ a full-service marketing agency that’s ready to help you achieve your business goals, whatever those may be.

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Zeta Global Reviews

Review Filters
Profile Name
Star Rating
184
113
29
7
12
Stuessy B.
SB
Stuessy B.
03/09/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Transformative Personalization, Needs UX Enhancement

I like how powerful Sailthru by Marigold's behavioral personalization and 360° customer profiling are. It really helps us move beyond generic email marketing by understanding user behavior across our website and campaigns. This way, we can deliver hyper-targeted messaging that resonates with our Hong Kong audience. The automation builder is extremely flexible, allowing us to create complex customer journeys without needing any coding skills—covering things like welcome sequences, cart abandonment, and re-engagement flows. I also value the deep analytics and insights it offers, which are crucial for measuring performance clearly and optimizing campaigns in real-time.
Abhishek S.
AS
Abhishek S.
Campaign Management Executive at Uplers | Email Marketing | Demand Generation | B2B Marketing | Lead Generation |
02/19/2026
Validated Reviewer
Verified Current User
Review source: Organic

Advanced Personalization and Predictive Analytics That Drive Engagement

What I like best about Sailthru by Marigold is its advanced personalization and predictive analytics, which enable highly tailored customer experiences across email and web channels. The platform’s ability to use rich behavioral and purchase data to recommend content and products helps increase engagement and conversions. I also appreciate the depth of segmentation and automation, which makes it possible to build sophisticated lifecycle campaigns that feel truly relevant to each individual subscriber.
Verified User in Computer Software
UC
Verified User in Computer Software
02/12/2026
Validated Reviewer
Verified Current User
Review source: Organic

Reliable Tool, but Missing Key Features

It's a fairly well-oiled machine and can do most of things we need it to do. The reporting is comprehensive.

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HQ Location:
New York, NY

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@ZetaGlobal

What is Zeta Global?

Zeta Global is a data-driven marketing technology company that specializes in providing customer acquisition, retention, and engagement solutions. Leveraging advanced analytics and a robust data platform, Zeta Global helps businesses optimize their marketing strategies and enhance customer experiences across various channels. Their services include digital marketing, customer insights, and personalized communication, aimed at driving measurable results for clients. For more information, visit their website at https://zetaglobal.com/.

Details

Year Founded
2007
Ownership
NYSE: ZETA