MadCap Flare Reviews & Product Details

Empowering teams to create, manage, and deliver exceptional content at scale MadCap Flare is the go-to solution for technical content teams that need to streamline workflows and deliver consistent, high-quality content across every channel. Trusted by documentation, training, and knowledge management professionals worldwide, Flare combines the precision of XML-based authoring with the flexibility of multi-channel publishing—all from a single, centralized platform. Why leading teams rely on Flare: Scalable, topic-based authoring: XML-based structure ensures precision and scalability for complex documentation projects. Single-source publishing: Manage all outputs from one project to eliminate redundancy and simplify updates. Multi-channel delivery: Publish effortlessly to self-service portals, online Help, documentation hubs, and training guides. Advanced content reuse: Reuse variables, snippets, and conditions to save time and maintain accuracy. Real-time collaboration with Flare Online: Co-author, review, and manage content simultaneously in the cloud—no check-in delays or version conflicts. Integrated translation management: Accelerate localization and expand your global reach. Flexible publishing formats: Deliver content in HTML5, PDF, Word, SCORM, and more to meet diverse audience needs. Proven ROI: Cut production costs, speed release cycles, and boost customer satisfaction. What sets Flare apart: Unlike traditional content management tools, Flare is purpose-built for technical content teams—offering unmatched flexibility, control, and scalability. With Flare Online, teams gain cloud-based collaboration and instant publishing capabilities for faster, more connected workflows. Together, they form a unified platform for creating, managing, and delivering knowledge at scale—ensuring efficiency, brand consistency, and an exceptional user experience. That’s why thousands of organizations trust Flare to power their global content strategy.gy."

Product Website

Seller

MadCap Software

Discussions

MadCap Flare Community

Languages Supported

German, English, French, Japanese

Overview by

Laurie Miller

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

MadCap Flare Integrations

(2)

Verified by MadCap Flare

MadCap Flare Media

MadCap Flare Demo - Manage Your Entire Content Development Workflow

From importing and content creation, to subject matter expert contribution and review, to multi-channel publishing, translation and integrated cloud-based workflows, MadCap Flare is unmatched in its power, versatility, and ability to scale for any size team or organization.

MadCap Flare Demo - Write Once, Publish Anywhere

Ensure your content is accessible to your end users, wherever they are, and however they prefer to consume your content.

MadCap Flare Demo - Maximize Content Reuse & Enhance Customer Experience

Create state-of-the-art documentation and engaging learning & development programs – all from a single source.

MadCap Flare Demo - Jet Linx Speeds Delivery of FAA-Approved Operations Manuals

Using MadCap Flare for multi-channel publishing and responsive design, Jet Linx delivers operations manuals that pilots, flight concierges, maintenance workers can access via their mobile phones, Apple iPads, and web browsers.

MadCap Flare Demo - Apteco Reduces Customer Support Calls and Translation Costs

Apteco relies on MadCap Flare to deliver a modern, web-based Help featuring a responsive HTML5 format and a multimedia experience via videos, animated GIFs and high-resolution SVG images.

MadCap Flare Reviews (485)

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Verified User in Transportation/Trucking/Railroad

Mid-Market (51-1000 emp.)

11/19/2025

"Flare Continues to Amaze After 16 Years of Versatile Use"

5/5

What do you like best about MadCap Flare?

Admittedly, long ago... in the very beginning, I had to move from RoboHelp to Flare... it was a steep learning curve for me... but once I got it, I never looked back... After 16 years, I still learn something new and magical about Flare with every project.

Flare is often fun to work with because there are so many ways to use it. I have used it for online help, knowledge bases, and it's currently what I use for our company glossary.

There are periods of time when I am asked to or want to incorporate a new element or functionality into a project. Tech Support - especially Keaton L. - has helped me through those challenges, as needed. Those folks in TS are amazing. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

Because Flare is rather complex in its ways, it is definitely a challenge if I don't keep working in it... between jobs or because certain jobs haven't allowed me to use it on a regular basis, it can sometimes be a challenge to remember the processes. But those are quickly overcome. Review collected by and hosted on G2.com.

What problems is MadCap Flare solving and how is that benefiting you?

I think the biggest change in the documentation due to Flare is our official company glossary. It used to be maintained in Confluence... that tool is like the Wild West... everyone is doing their own thing... and the search feature was not the greatest. It also didn't look great and it was hard to get to.

Once we decided we were changing it over to Flare, the interface for the glossary is so much cleaner and easier to navigate. The use of snippets and micro content makes the search feature more efficient, and so much easier to navigate.

We also impressed our Legal department by using it for a couple of their knowledge bases - they were happy to see what we were able to create for them. Review collected by and hosted on G2.com.

Adam M.

Senior Technical Writer

Information Technology and Services

Enterprise (> 1000 emp.)

4/16/2024

"Peerless Authoring Software"

5/5

What do you like best about MadCap Flare?

The features are industry leading. Topic-based authoring, snippets, conditional settings make for a fully customiseable output. Lovely UI to use. The team are really helpful and friendly. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

Steep learining curve. But if you put in the effort and watch the training videos and read the great documentation, you will get to where you need to be.

MadCap Software do MadWorld conferences for documentation professionals. The cost of entry and travel required is prohibitively expensive for me. If only an online stream attendance was available so thoese of us who cannot attend in person don't miss out. Review collected by and hosted on G2.com.

GEM CLAIRE A.

Technical writer

Small-Business (50 or fewer emp.)

7/16/2025

"A collaborative tool made specially for Technical Writers or writers."

4/5

What do you like best about MadCap Flare?

collaborative and intuitive. It helps me collaborate with my team proactively. Easy to integrate with other file formats. Easy to connect and really help our team especially in assisting customers. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

sometimes its really technical, and has a lot of updates but its understandable but very laggy Review collected by and hosted on G2.com.

TEJAS S.

Technical Writer

Enterprise (> 1000 emp.)

11/16/2024

"Comprehensive and User-Friendly Documentation Tool"

5/5

What do you like best about MadCap Flare?

The platform is exceptionally user-friendly, making it efficient and straightforward to handle both authoring and technical documentation tasks, as well as carrying out thorough reviews.

The support team and documentation provided by MadCap have also been extremely helpful and accurate, ensuring we can quickly find solutions to any issues that arise. Additionally, if you’re looking to customize standards or layouts, MadCap Flare is an ideal tool, offering extensive flexibility and options to tailor documentation to specific requirements. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

On large projects with many topics and assets, Flare may occasionally experience slow performance or lag, especially during builds. Review collected by and hosted on G2.com.

What problems is MadCap Flare solving and how is that benefiting you?

Flare allows for easy reuse of content across multiple projects through its topic-based authoring and single-source publishing capabilities, saving time and ensuring consistency.

It simplifies the generation of various outputs (PDFs, HTML5, eBooks, etc.) from a single source, eliminating the need for duplicate work across formats.

Features like responsive HTML5 output, searchable help, and intuitive navigation improve user experience in our documentation. Review collected by and hosted on G2.com.

Aly O.

Senior Account Executive (US Summits)

Enterprise (> 1000 emp.)

4/25/2025

"Organization Simplified"

4.5/5

What do you like best about MadCap Flare?

MapCad really helps organize documents and offers brilliant solutions to improve software. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

Price is somewhat high, but if you use it regularly the ROI will eventually be high. Review collected by and hosted on G2.com.

Lori K.

Product Manager

Enterprise (> 1000 emp.)

11/5/2024

"MadCap Miracle !"

5/5

What do you like best about MadCap Flare?

Branching is making our lives so much easier. Also the support from Keaton is amazing! Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

There is a definite learning curve, but that time is well spent. Review collected by and hosted on G2.com.

What problems is MadCap Flare solving and how is that benefiting you?

When writing user manuals in software development, functionality in scope changes frequently. By utilizing MadCap's branching capabilities, we can separate each feature and then decide which branch(es) should be used for a release. Branching is automated, and only requires intervention if a potential conflict arises between branches. This functionality is a game changer. Review collected by and hosted on G2.com.

Vidya Raman S.

Technical Writing Specialist

Enterprise (> 1000 emp.)

1/29/2018

"Fantastic Software for Tech Writers"

4.5/5

What do you like best about MadCap Flare?

Single sourcing

Flexibility in managing templates and styles

HTML5 templates

Top Nav functionality Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

Integration with TFS

Issues with formatting tables Review collected by and hosted on G2.com.

Recommendations to others considering MadCap Flare:

I definitely recommend Flare for anyone with the following requirements:

- HTML5 output and responsive design

- Single sourcing

- Managing multiple projects

- Large number of projects

- Large projects (typically with thousands of topics)

The learning curve may be high initially, but the help and resources available on MadCap's web site are excellent. The website provides many examples for HTML5 projects.

The only areas where Flare seems to be lacking are:

- Integration with TFS: We have had recurring issues with check ins particularly losing our changes after a successful check in .

- Table formatting: We have had issues with tables re-sizing automatically. Flare tends to add a lot of additional code to the basic HTML for table.

- Table Styles: The table stylesheet editor should be extended similar to the Stylesheet Editor. It should provide for additional formatting options. Review collected by and hosted on G2.com.

What problems is MadCap Flare solving and how is that benefiting you?

Easy to manage large projects in Flare

Ability to set up a Master Project and use it across multiple projects Review collected by and hosted on G2.com.

Gerard W.

Mid-Market (51-1000 emp.)

4/16/2024

"Flare remains the best content authoring tool on the market and for now remains value for money"

4.5/5

What do you like best about MadCap Flare?

I’ve used various commercial content authoring tools for the past twenty years to build Help and training systems for global software developers and tertiary institutions. About a decade ago, spurred on by the increasing licence costs for the tool we were using at the time, I assessed the content authoring offerings then available. Flare stood out for its features (especially the HTML5 output), usability, UI, ease of implementation and value for money, and despite the significant effort in migrating from one system to another we decided to move to Flare. I use Flare on a daily basis and it is not a decision I’ve regretted. Flare is a powerful authoring tool and it keeps pace with technological innovations. MadCap’s Support is generally very good, and the online documentation and training videos are excellent. I continue to assess the content authoring offerings every few years and am content that we are using the best content authoring tool on the market. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

My only concern these days is with licencing. MadCap’s decision a few years ago to eliminate tiered Support / Licencing (it now only offers the more expensive premium licence) was disappointing.

In recent years MadCap has focussed development on its new cloud offering, MadCap Central – I’ve assessed this and am not yet convinced that the features available, and the higher cost, are better value than the desktop offering, at least for our number of users and setup. My concern is that MadCap’s licensing model might encourage a move to the Cloud offering (desktop licencing costs have increased in recent years). Time will tell.

In conclusion, I believe that Flare remains the best content authoring tool on the market and for now at least remains value for money. Review collected by and hosted on G2.com.

What problems is MadCap Flare solving and how is that benefiting you?

We build large and complex software offerings and our documentation is comprehensive. A big issue with any large Help system is discoverability - users need to be able to find answers to their questions. Flare has an impressive range of features (from indexing to microcontent) to facilitate discoverability. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/5/2024

"Great tool!!!!"

5/5

What do you like best about MadCap Flare?

MadCap provides a comprehensive set of solutions, making it a unique and easy-to-understand platform. It includes all the essential tools needed for efficient content development and management, which streamlines the workflow for users.

It is easy to use, easy to implement, and has great customer support available. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

Nothing as such, Flare is a great tool and easy. Review collected by and hosted on G2.com.

What problems is MadCap Flare solving and how is that benefiting you?

It has given us a great platform to develop user-friendly and attractive outputs that grab users' attention, and its support team helps us a lot at each and every point.

My Special thanks to my SME "Keaton Lullo" who has been a great support to us and been there to solve each and every problem we face. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/2/2022

"A complete help authoring solution to meet all your documentation needs!"

4.5/5

What do you like best about MadCap Flare?

Very powerful single-sourcing tool and offers a great deal of flexibility with design. The interface is really good - it is easy to find and add a lot of online interactive features - such as drop-downs and responsive layout tiles. If you are good with HTML, CSS and JS, there's a lot that you can customize. Scripts are easy to add. Review collected by and hosted on G2.com.

What do you dislike about MadCap Flare?

No option to set conditions for showing two different outputs from the same document in different pages of the same online help. I need to do a lot of manual readjustment to fix tabbed spaces such that the text sample I create looks the same in both online and print.

Coming from FrameMaker, these are the options I miss a lot:

1) No drag-and-drop options to add graphic objects like text boxes, arrows, circles, etc. (and hyperlinked text within it!) .

2) No easy way to see how your final PDF output would look like. The preview window just allows me to see a bit of the current topic.

3) PDF image maps for any shape other than rectangles don't work too well unless I change the dpi.

4) No option for adding only change bars without displaying changes while preserving tracked changes in the output. Review collected by and hosted on G2.com.