# Best Marketing Analytics Tools *By [Emma Stein](https://research.g2.com/insights/author/emma-stein)* Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales. Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features. Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data. To qualify for inclusion in the Marketing Analytics category, a product must: - Collect data on marketing campaigns distributed across a variety of media channels - Monitor marketing campaigns and targeted audiences to identify the results - Analyze the results and compile data of marketing campaigns - Integrate with sales, marketing, and other analytics software through which users can source marketing data - Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics ## Category Overview **Total Products under this Category:** 530 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 65,600+ Authentic Reviews - 530+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Marketing Analytics Software At A Glance - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Trackdesk](https://www.g2.com/products/trackdesk/reviews) - **Easiest to Use:** [Evam](https://www.g2.com/products/evam/reviews) - **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Tracksuit Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=624&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159890&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3Fpage%3D3&secure%5Btoken%5D=09a45d339b24c03816aca8aeadc1431b27a417a089ba02323b57be074b721039&secure%5Burl%5D=https%3A%2F%2Fwww.gotracksuit.com&secure%5Burl_type%5D=company_website&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,027 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Data Collection:** 8.3/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.1/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.3/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://www.HubSpot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, MA - **Twitter:** @HubSpot (785,771 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (2525 reviews) - Email Marketing (1111 reviews) - Features (1103 reviews) - Intuitive (1099 reviews) - Automation (1076 reviews) **Cons:** - Learning Curve (808 reviews) - Missing Features (786 reviews) - Limited Features (730 reviews) - Expensive (667 reviews) - High Pricing (527 reviews) ### 2. [Semrush](https://www.g2.com/products/semrush/reviews) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,261 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Data Collection:** 8.4/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.3/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Semrush](https://www.g2.com/sellers/semrush) - **Company Website:** https://www.semrush.com - **Year Founded:** 2008 - **HQ Location:** Boston, MA - **Twitter:** @semrush (310,240 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2821922/ (2,310 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Features (799 reviews) - Ease of Use (781 reviews) - Keyword Research (719 reviews) - Helpful (656 reviews) - SEO Optimization (650 reviews) **Cons:** - Expensive (540 reviews) - High Pricing (468 reviews) - High Costs (414 reviews) - Pricing Issues (358 reviews) - Learning Curve (304 reviews) ### 3. [CallRail](https://www.g2.com/products/callrail/reviews) CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,625 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Data Collection:** 8.8/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.4/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [CallRail](https://www.g2.com/sellers/callrail) - **Company Website:** https://www.callrail.com - **Year Founded:** 2011 - **HQ Location:** Atlanta, GA - **Twitter:** @CallRail (6,077 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2567008/ (349 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Real Estate - **Company Size:** 73% Small-Business, 22% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (122 reviews) - Features (109 reviews) - Call Tracking (99 reviews) - Helpful (82 reviews) - Attribution Accuracy (69 reviews) **Cons:** - Missing Features (33 reviews) - Integration Issues (30 reviews) - Learning Curve (26 reviews) - Call Issues (25 reviews) - Number Issues (25 reviews) ### 4. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,293 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Data Collection:** 8.4/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.1/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** https://www.klaviyo.com/ - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo (21,864 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (160 reviews) - Email Marketing (123 reviews) - Easy Integration (81 reviews) - Integrations (81 reviews) - Automation (79 reviews) **Cons:** - Expensive (69 reviews) - Missing Features (56 reviews) - Learning Curve (55 reviews) - Poor Customer Support (40 reviews) - Limited Features (37 reviews) ### 5. [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and run up to 1 TiB of queries for free per month. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,157 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.1/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,910,461 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Who Uses This:** Data Engineer, Data Analyst - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 37% Enterprise, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (156 reviews) - Speed (143 reviews) - Fast Querying (120 reviews) - Integrations (118 reviews) - Query Efficiency (114 reviews) **Cons:** - Expensive (127 reviews) - Query Issues (78 reviews) - Cost Issues (63 reviews) - Cost Management (60 reviews) - Learning Curve (54 reviews) ### 6. [Singular](https://www.g2.com/products/singular/reviews) Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. **Average Rating:** 4.5/5.0 **Total Reviews:** 499 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Data Collection:** 8.9/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.7/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Singular](https://www.g2.com/sellers/singular) - **Company Website:** https://www.singular.net - **Year Founded:** 2014 - **HQ Location:** Palo Alto, California - **Twitter:** @TweetSingular (1,317 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3739623/ (363 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** User Acquisition Manager, Marketing Manager - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 52% Mid-Market, 26% Small-Business #### Pros & Cons **Pros:** - Customer Support (80 reviews) - Ease of Use (64 reviews) - Helpful (47 reviews) - Features (46 reviews) - Reporting (36 reviews) **Cons:** - Poor Interface Design (18 reviews) - Poor UI (18 reviews) - Limitations (16 reviews) - Data Limitations (15 reviews) - Limited Attribution Capabilities (15 reviews) ### 7. [GetResponse](https://www.g2.com/products/getresponse/reviews) GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,094 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Data Collection:** 8.5/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.2/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse) - **Company Website:** https://www.getresponse.com/ - **Year Founded:** 1998 - **HQ Location:** Poland - **Twitter:** @getresponse (54,341 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 78% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (59 reviews) - Customer Support (58 reviews) - Helpful (39 reviews) - Features (34 reviews) - Email Marketing (32 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (16 reviews) - Missing Features (16 reviews) - Limited Features (14 reviews) - Pricing Issues (13 reviews) ### 8. [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insightful reports and live, customizable marketing dashboards that showcase your full marketing impact. Connect and monitor each of your clients’ marketing channels in single, seamless dashboards. AgencyAnalytics integrates with over 80 platforms to track and report on SEO, PPC, Call Tracking, Social media, Email marketing, Ecommerce, Local, and more—all fully white-labeled for your agency. AgencyAnalytics also includes a suite of SEO tools designed to streamline and automate your agency. Track rankings daily, monitor backlinks, and keep up with the competition. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, flexible pricing for every stage of your agency's growth, starting at just $12 per client per month. Try it risk-free for 14 days, no credit card required. **Average Rating:** 4.7/5.0 **Total Reviews:** 432 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Data Collection:** 9.1/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [AgencyAnalytics](https://www.g2.com/sellers/agencyanalytics) - **Company Website:** https://agencyanalytics.com - **Year Founded:** 2010 - **HQ Location:** Toronto - **Twitter:** @agencyanalytics (4,035 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3309361/ (148 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 88% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (64 reviews) - Time Saving (49 reviews) - Customer Support (48 reviews) - User-Friendly (42 reviews) - Integration Capabilities (39 reviews) **Cons:** - Integration Issues (31 reviews) - Limited Features (14 reviews) - Reporting Issues (13 reviews) - Connection Issues (12 reviews) - Learning Curve (12 reviews) ### 9. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,185 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** https://mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp (239,018 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,591 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (250 reviews) - Email Marketing (199 reviews) - Email Management (131 reviews) - Features (125 reviews) - Easy Creation (119 reviews) **Cons:** - Expensive (81 reviews) - Limited Features (58 reviews) - Missing Features (55 reviews) - Learning Curve (46 reviews) - Limited Customization (40 reviews) ### 10. [impact.com](https://www.g2.com/products/impact-com/reviews) Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,163 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Data Collection:** 8.6/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.5/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Company Website:** https://www.Impact.com - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom (7,733 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,332 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 63% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (690 reviews) - Features (407 reviews) - User Interface (373 reviews) - Affiliate Marketing (346 reviews) - Helpful (328 reviews) **Cons:** - Not Intuitive (224 reviews) - Learning Curve (208 reviews) - Complexity (191 reviews) - Poor Usability (187 reviews) - Technical Issues (166 reviews) ### 11. [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) Enterprise brands don't just run marketing campaigns — they manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners. Without coordination, these networks become fragmented, leading to inconsistent messaging, inefficient spend, and limited visibility into performance. The Ansira platform is purpose-built to solve that by unifying the technology, data, and expertise that brands and their partners need to operate as one synchronized ecosystem. **Average Rating:** 4.9/5.0 **Total Reviews:** 280 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Data Collection:** 9.5/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.6/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Ansira](https://www.g2.com/sellers/ansira) - **Company Website:** https://ansira.com - **Year Founded:** 1919 - **HQ Location:** St. Louis, US - **LinkedIn® Page:** https://www.linkedin.com/company/15013/ (1,294 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Travel Advisor, Marketing Manager - **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising - **Company Size:** 60% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (17 reviews) - Features (11 reviews) - Helpful (9 reviews) - Easy Integration (8 reviews) - Easy Integrations (8 reviews) **Cons:** - Expensive (4 reviews) - High Pricing (4 reviews) - Difficult Learning (3 reviews) - Feature Limitations (3 reviews) - Improvement Needed (3 reviews) ### 12. [CleverTap](https://www.g2.com/products/clevertap/reviews) CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap **Average Rating:** 4.6/5.0 **Total Reviews:** 623 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Data Collection:** 8.8/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.9/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap) - **Company Website:** https://clevertap.com/ - **Year Founded:** 2013 - **HQ Location:** Mountain View, California - **Twitter:** @CleverTap (21,683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (667 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Analytics (57 reviews) - Customer Support (56 reviews) - Ease of Use (50 reviews) - Automation (43 reviews) - Campaign Management (40 reviews) **Cons:** - Learning Curve (31 reviews) - Missing Features (22 reviews) - Expensive (15 reviews) - Not Intuitive (15 reviews) - Limitations (14 reviews) ### 13. [Trackdesk](https://www.g2.com/products/trackdesk/reviews) Trackdesk is the affiliate tracking platform built for scalability and growth. It enables companies to launch, manage, and optimize affiliate, referral, and partner programs without limits. Trusted by SaaS, trading, e-commerce companies, agencies, and affiliate networks worldwide, Trackdesk combines reliability, automation, and security to power revenue growth at every stage. Many businesses struggle with platforms that cap clicks, inflate costs, or make migration painful. Trackdesk was designed to remove these barriers so you can scale faster, without compromise. Why choose Trackdesk? - Unlimited scalability: Grow without limits. Trackdesk offers unlimited affiliates, clicks, and conversions, so your success is never penalized. - Transparent, value-based pricing: No hidden fees, no vanity-metric charges—just pricing tied to real value. - Reliable tracking: Never miss a click, conversion, or commission with 100% tracking accuracy across devices, channels, and campaigns. - Automation that saves time: Set up bulk payouts in minutes via Stripe, PayPal, Wise, Tipalti, and 900+ integrations. Eliminate manual processes with automated tracking, reporting, and affiliate management tools. - Advanced reporting & analytics: Gain real-time visibility into campaign performance with customizable dashboards, trend analysis, and AI-powered insights. - Seamless integrations: Connect with your CRM, e-commerce platform, or payment provider instantly—Trackdesk integrates with over 900 apps. - Enterprise-grade security: ISO 27001 certified, GDPR compliant, and built with advanced fraud prevention. - Expert support & migration services: From onboarding managers to technical experts, Trackdesk offers dedicated guidance and ensures effortless migration from outdated tools. - Unique Partnership Managers Marketplace: Connect with seasoned experts to accelerate growth—a solution no competitor provides. Whether you’re launching your first program or managing complex, global partnerships, Trackdesk gives you the scalability, reliability, and expertise you need to grow without limits. **Average Rating:** 4.8/5.0 **Total Reviews:** 294 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.3/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [trackdesk](https://www.g2.com/sellers/trackdesk) - **Year Founded:** 2022 - **HQ Location:** Prague, CZ - **Twitter:** @Get_Trackdesk (82 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/trackdesk/ (24 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 87% Small-Business, 19% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (121 reviews) - Performance Tracking (86 reviews) - User Interface (63 reviews) - Affiliate Marketing (61 reviews) - Analytics (59 reviews) **Cons:** - Poor Reporting (17 reviews) - Limited Customization (16 reviews) - Inadequate Reporting (11 reviews) - Insufficient Information (9 reviews) - Learning Curve (9 reviews) ### 14. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard. **Average Rating:** 4.9/5.0 **Total Reviews:** 298 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.9/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts) - **Company Website:** https://www.whatconverts.com - **Year Founded:** 2014 - **HQ Location:** Charlotte, NC - **Twitter:** @whatconverts (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (41 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Construction - **Company Size:** 87% Small-Business, 12% Mid-Market #### Pros & Cons **Pros:** - Customer Support (89 reviews) - Helpful (71 reviews) - Ease of Use (61 reviews) - Easy Setup (37 reviews) - Positive Experience (34 reviews) **Cons:** - Expensive (17 reviews) - Missing Features (13 reviews) - Learning Curve (12 reviews) - Integration Issues (10 reviews) - Learning Difficulty (9 reviews) ### 15. [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 212 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Data Collection:** 9.9/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** https://evam.com/ - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 36% Enterprise, 34% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (102 reviews) - Helpful (75 reviews) - Intuitive (66 reviews) - Automation (60 reviews) - Flexibility (56 reviews) **Cons:** - Learning Curve (40 reviews) - Difficult Learning (18 reviews) - Steep Learning Curve (18 reviews) - Complex Features (15 reviews) - Not Intuitive (15 reviews) ### 16. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 508 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Data Collection:** 8.8/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.0/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,538 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (889 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### Pros & Cons **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### 17. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,034 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.5/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Customer Support (27 reviews) - Helpful (27 reviews) - Team Helpfulness (18 reviews) - Business Growth (16 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### 18. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/ **Average Rating:** 4.5/5.0 **Total Reviews:** 554 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** https://netcorecloud.com/ - **Year Founded:** 1998 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @netcore_cloud (1,835 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Mid-Market, 34% Enterprise #### Pros & Cons **Pros:** - Ease of Use (166 reviews) - Customer Support (120 reviews) - Helpful (119 reviews) - Features (116 reviews) - Customer Engagement (114 reviews) **Cons:** - Missing Features (49 reviews) - Slow Performance (43 reviews) - Slow Loading (39 reviews) - Learning Curve (38 reviews) - Limited Features (32 reviews) ### 19. [Looker](https://www.g2.com/products/looker/reviews) Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,565 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.6/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,910,461 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Who Uses This:** Data Analyst, Data Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Mid-Market, 20% Enterprise #### Pros & Cons **Pros:** - Ease of Use (126 reviews) - Insights (75 reviews) - Easy Integrations (70 reviews) - Integrations (70 reviews) - Data Visualization (62 reviews) **Cons:** - Learning Curve (58 reviews) - Learning Difficulty (42 reviews) - Slow Loading (36 reviews) - Slow Performance (36 reviews) - Complexity (32 reviews) ### 20. [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 733 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Data Collection:** 8.6/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.7/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** https://webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage (5,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (373 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Mid-Market, 27% Small-Business #### Pros & Cons **Pros:** - Ease of Use (101 reviews) - Helpful (71 reviews) - Journey Creation (69 reviews) - Analytics (65 reviews) - Customer Support (65 reviews) **Cons:** - Learning Curve (33 reviews) - Slow Performance (30 reviews) - Missing Features (29 reviews) - Poor Customer Support (24 reviews) - Time-Consuming (24 reviews) ### 21. [Fibbler](https://www.g2.com/products/fibbler/reviews) Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out. **Average Rating:** 4.9/5.0 **Total Reviews:** 32 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.7/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 5.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.0/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler) - **Company Website:** https://fibbler.co/ - **Year Founded:** 2024 - **HQ Location:** Sweden, SE - **LinkedIn® Page:** https://www.linkedin.com/company/fibbler (3 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 50% Mid-Market, 28% Small-Business #### Pros & Cons **Pros:** - Ease of Use (19 reviews) - Easy Setup (14 reviews) - Integrations (14 reviews) - Helpful (9 reviews) - Attribution Accuracy (8 reviews) **Cons:** - Restrictions (2 reviews) - Ads Integration (1 reviews) - Campaign Management (1 reviews) - Filtering Issues (1 reviews) - Integration Issues (1 reviews) ### 22. [Swydo](https://www.g2.com/products/swydo/reviews) Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customizable marketing reports or dashboards. The user-friendly tool allows digital marketers to generate (client or stakeholders) reports and dashboards combining external data sources in one report. Digital agencies, brands, and franchisors save time creating professional-looking reports while adding more value to analyzing data and gaining actionable insights to improve ROI. **Average Rating:** 4.6/5.0 **Total Reviews:** 110 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Swydo](https://www.g2.com/sellers/swydo) - **Year Founded:** 2013 - **HQ Location:** Hilversum, NL - **Twitter:** @swydo (1,353 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/swydo/ (24 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, Director - **Top Industries:** Marketing and Advertising - **Company Size:** 83% Small-Business, 11% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (45 reviews) - Customer Support (30 reviews) - Helpful (26 reviews) - Time-saving (25 reviews) - Insights (23 reviews) **Cons:** - Missing Features (8 reviews) - Expensive (7 reviews) - Lack of Information (6 reviews) - Limited Customization (6 reviews) - Integration Issues (4 reviews) ### 23. [Whatagraph](https://www.g2.com/products/whatagraph/reviews) Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results - without needing technical expertise. Unlike legacy BI tools, third-party connectors, or code-heavy workflows, Whatagraph does the heavy-lifting with AI so you can focus on running impactful campaigns and growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 264 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.9/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Whatagraph](https://www.g2.com/sellers/whatagraph) - **Year Founded:** 2015 - **HQ Location:** Amesterdam, Netherlands - **Twitter:** @whatagraph (1,279 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9447253/ (56 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small-Business, 18% Mid-Market #### Pros & Cons **Pros:** - Customer Support (8 reviews) - Automation (4 reviews) - Customizability (4 reviews) - Ease of Use (4 reviews) - Easy Integrations (4 reviews) **Cons:** - Expensive (3 reviews) - Slow Loading (2 reviews) - Compatibility Issues (1 reviews) - Connection Issues (1 reviews) - Editing Issues (1 reviews) ### 24. [Phonexa](https://www.g2.com/products/phonexa/reviews) Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com. **Average Rating:** 4.9/5.0 **Total Reviews:** 160 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Data Collection:** 9.7/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.2/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Phonexa](https://www.g2.com/sellers/phonexa) - **Company Website:** https://www.phonexa.com - **Year Founded:** 2016 - **HQ Location:** Glendale, CA - **Twitter:** @PhonexaCalls (388 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/phonexa/ (171 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Director, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 86% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Customer Support (64 reviews) - Ease of Use (45 reviews) - Helpful (38 reviews) - Positive Experience (34 reviews) - Features (32 reviews) **Cons:** - Learning Curve (24 reviews) - Steep Learning Curve (20 reviews) - Complex Setup (11 reviews) - Difficult Learning (10 reviews) - Not Intuitive (6 reviews) ### 25. [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) RedTrack is a first-party data platform built for performance media buyers (affiliates, leadgen specialists, e-commerce & DTC brands, and agencies) who demand maximum ROI from their advertising spend. RedTrack provides the intelligent "command center" necessary for accurate conversion tracking, unbiased multichannel attribution, real-time reporting, and automated campaign execution. Performance marketers face critical data challenges: the depreciation of third-party cookies, incomplete data from ad networks, and difficulty attributing conversions across multiple channels. RedTrack solves this by providing the necessary first-party data infrastructure to make fast, confident, data-driven decisions. The platform ensures reliable conversion data capture and signal restoration — critical for maximizing ad campaign efficiency — through the strategic use of modern tracking technology: - cookieless tracking & signal restoration: in a privacy-first environment, RedTrack uses advanced server-to-server (S2S) tracking to bypass browser-level restrictions, capturing every click and conversion regardless of cookie status; - conversion API (CAPI) optimization: RedTrack acts as a robust proxy for ad networks' Conversion APIs, ensuring reliable signal delivery to networks like Meta, Snapchat, TikTok, Google, etc. Feeding ad platforms' algorithms with full and accurate data results in a better campaigns optimization. - unbiased attribution: RedTrack's unified reporting provides attribution across all traffic sources — paid ads, organic, referrals, and partners — by offering a single, neutral source of truth. This transparent view of the customer journey ensures you are measuring the true value of every media buying touchpoint. - automations based on first-party data: utilize sophisticated automation rules and AI to auto-pause low-performing campaigns, scale winners, or rotate offers based on live performance metrics like CPA or EPC, drastically reducing manual work and time-to-action. **Average Rating:** 4.4/5.0 **Total Reviews:** 32 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Data Collection:** 7.1/10 (Category avg: 8.9/10) - **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.5/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack) - **Company Website:** https://www.redtrack.io - **Year Founded:** 2018 - **HQ Location:** Vilnius, Vilnius region - **Twitter:** @redtrackio (569 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/redtrackio/ (60 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 73% Small-Business, 18% Mid-Market #### Pros & Cons **Pros:** - Customer Support (3 reviews) - Ease of Use (3 reviews) - Integrations (3 reviews) - Performance Tracking (3 reviews) - Analytics (2 reviews) **Cons:** - Ads Integration (1 reviews) - Complexity (1 reviews) - Complexity Issues (1 reviews) - Complex Reporting (1 reviews) - Complex Setup (1 reviews) ## Parent Category [Marketing Software](https://www.g2.com/categories/marketing) ## Related Categories - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Attribution Software](https://www.g2.com/categories/attribution) --- ## Buyer Guide ### What You Should Know About Marketing Analytics Software ### What is Marketing Analytics Software? Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time. Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue. #### What Types of Marketing Analytics Software Exist? While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack. [**Standalone solutions**](https://www.g2.com/categories/marketing-analytics/f/standalone) Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns. [**All-in-one marketing suites**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite) All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and [account-based marketing](https://www.g2.com/categories/account-based-marketing) platforms. ### Which software is best for marketing metrics analysis? Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas: - [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Best for inbound marketing analytics, lead tracking, and email campaign performance. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Best for client reporting across multiple channels. - [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Best for data integration across 150+ platforms and trusted by major brands. ### What are the Common Features of Marketing Analytics Software? To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results. **Data collection:** Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history. **Return on investment (ROI):** Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make. **Reports and dashboards:** It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies. **Attribution reports:** Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited. Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. **Multichannel tracking:** To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multichannel tracking helps collect marketing performance data across numerous marketing channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience. ### What are the Benefits of Marketing Analytics Software? Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better decisions about digital marketing strategies. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics tools enable a business to measure their key performance indicators (KPIs) and provide the reasoning to back up marketing choices. This results in a better understanding of what channels to use and why, along with effective resource allocation. **Actionable insights:** Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow users to set marketing goals before they even start collecting any data. That can directly tie back to their business objectives to prove ROI. Actionable insights answer questions such as: - What is the marketing channel that should be focused on? - What content is resonating well with the target audience? - How should a business prioritize their marketing budget next year? **Real-time insights:** An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with their brand and make decisions in real time. Real-time data has completely changed how marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic. Some marketing analytics products incorporate machine learning to gain even deeper insights from data in real time. ### Who Uses Marketing Analytics Software? Unsurprisingly, marketers find the greatest benefit from using marketing analytics tools. A company’s entire marketing team must take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification. For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics tools to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns deployed by the agency. ### What are some popular marketing analytics platforms for businesses? Whether your company is a [small business](https://www.g2.com/categories/marketing-analytics/small-business) or an [enterprise](https://www.g2.com/categories/marketing-analytics/enterprise), these are some popular marketing analytics platforms that are versatile for all businesses: - [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Features website traffic analysis, user behavior, and conversion tracking. Fit for all business sizes. - [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Focuses on product and user behavior analytics. Powerful tool for product-led strategies at any scale. - [Semrush:](https://www.g2.com/products/semrush/reviews) Used for domain comparisons, keyword research, competitor ad analysis, and historical data access. Fit for SMBs up to enterprise-level companies. ### What are the Alternatives to Marketing Analytics Software? Alternatives to marketing analytics software can replace this type of software, either partially or completely: [Analytics platforms](https://www.g2.com/categories/analytics-platforms) **:** Analytics platforms, also known as business intelligence (BI) platforms, help businesses assemble, manage, and analyze business data to uncover actionable insights. While analytics platforms can be used to analyze digital marketing data, these products often provide a much more robust set of features for modeling, blending, and discovering large datasets. Analytics platforms are typically used by data analysts or business analysts, while marketing analytics software is designed to be easier for marketing professionals to use. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software, also known as web analytics software, tracks website visitors, measures web traffic, and helps determine how visitors are finding and interacting with websites and landing pages. This type of software also aims to optimize customer experiences and does so by measuring and analyzing metrics like web sessions, unique visitors, user entry, and exit pages. Marketers can use digital analytics software to track clicks and conversion rates on performance marketing campaigns. #### Software Related to Marketing Analytics Software Related solutions that can be used together with marketing analytics software include: [Customer journey analytics](https://www.g2.com/categories/customer-journey-analytics) **:** Marketing analytics is an important part of understanding and improving the customer journey. Customer journey analytics software takes this a step further by enabling marketers to visualize customer behavior across channels and optimize future customer interactions. These products combine customer data with marketing insights to create a 360-degree view of customers and the customer journey. [Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** This type of software, like marketing analytics, helps companies gain a better understanding of consumers’ desires and responsiveness but gathers and reports on data solely related to social media accounts. Social media analytics software can help track how people engage with the content users post on social media in terms of likes, comments, and shares. [SEO software](https://www.g2.com/categories/seo) **:** Search engine optimization (SEO) software offers a variety of tools to help businesses improve their rankings in search engines. Some marketing analytics products may include features of SEO software like rank tracking. [Content analytics software](https://www.g2.com/categories/content-analytics) **:** Any visitor interactions with their published content, including blogs, articles, on-demand webinars, etc., can be measured and interpreted to help gain visibility to drive future content marketing strategies. Metrics measured by content analytics software include page views and shares, outbound clicks, search rankings, and average time spent on individual posts. Additionally, content analytics software can help users stay on top of the most recent and popular content published by their competitors. [Attribution software](https://www.g2.com/categories/attribution) **:** Marketing attribution reports are available within some marketing analytics software. Similarly, attribution software can be used by companies to help determine how actions, events, or touchpoints throughout the customer lifecycle contribute to the success of marketing efforts. This type of software commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools. ### Challenges with Marketing Analytics Software Implementing a new software solution can come with its own set of challenges, and marketing analytics software is no exception. Before purchasing a product, it’s imperative to be aware of the potential issues that may arise and how to address them. **Data volume and accuracy:** Even with marketing analytics tools, if the metrics users are analyzing aren’t accurate, they won’t gain valuable insights. If businesses use third-party data, they run the risk of gathering inaccurate data since they won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. As digital marketing continues to grow, marketers are producing more data than ever before. Marketing analytics software helps marketers analyze large amounts of data from social media platforms, email marketing, website analytics, and CRM systems, to name a few. **Privacy concerns:** More often than not, anything related to data is going to bring with it privacy concerns. Consumers are warier now about how their personal data is being collected and used. Marketing analytics tools collect data on everyone in their marketing funnel, from first interaction to conversion, and throughout those touchpoints, marketers can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics. ### How to Buy Marketing Analytics Software #### Requirements Gathering (RFI/RFP) for Marketing Analytics Software Whether a company is purchasing marketing analytics software for the first time or looking to replace their current system, G2.com can assist them with the selection process. First, buyers should evaluate the need for marketing analytics software and determine what functionality will be most useful for the business. For example: - What are their business’ goals in purchasing a marketing analytics product? - What are the marketing channels they want to track now and in the future? - Does the product need to integrate with any other software? - What analytics features, if any, are already available in their current marketing technology stack? - What is their budget? #### Compare Marketing Analytics Software Products **Create a long list** Based on the list of requirements, buyers should create a long list of no more than 10 products that appear to meet the business needs. Consulting online review sites is a great way to start the long list. G2’s marketing analytics software category can help buyers find the highest rated or most popular products based on reviews from verified customers. **Create a short list** After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, and customer support may be factors that contribute to a product’s suitability. **Conduct demos** Once a short list of about three to five products is ready, companies should begin reaching out to vendors to schedule demos. Demos allow buyers to take a closer look at each product’s functionality and ease of use. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels. #### Selection of Marketing Analytics Software **Choose a selection team** When it comes to purchasing a marketing analytics solution, the selection team should primarily consist of executives, managers, and individual contributors in the marketing department. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly.  **Negotiation** Before signing a contract, buyers should make sure to negotiate for the best price and ask about any discounts for which their business may qualify. This is also the time to discuss implementation and onboarding services and payment plans. **Final decision** In the days and months after signing the contract, buyers should monitor the company’s progress with the new marketing analytics product. Is the product working as intended? Have employees fully adopted the product’s features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives. ### Marketing Analytics Software Trends **AI-powered optimization** As artificial intelligence (AI) becomes more widely available and less costly to implement, many marketing analytics vendors are enhancing their products with AI optimization. By incorporating [machine learning](https://learn.g2.com/machine-learning) into marketing analytics, these AI-powered products enable marketers to process vast amounts of data and make predictions about marketing campaigns. Products leverage AI in different ways, such as optimizing marketing spend or adjusting bids on pay-per-click campaigns to improve ROI. ### Marketing Analytics Tools FAQs ### Most Popular FAQs #### Which Marketing Analytics Tools have the best reviews? Based on thousands of verified G2 reviews, these marketing analytics platforms consistently earn the highest ratings across real user experiences: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — An affiliate and partnership tracking platform that gives marketing teams full visibility into partner-driven revenue, praised for its intuitive setup, reliable tracking accuracy, and strong customer support responsiveness. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform built for marketing agencies and performance teams, consistently top-rated for its ability to connect phone calls, form fills, and chat leads back to specific campaigns and keywords. - [Evam](https://www.g2.com/products/evam/reviews) — A real-time customer journey analytics and engagement platform that enables marketers to build event-driven personalization at scale, earning high marks from enterprise reviewers for its flexibility and data processing speed. - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A marketing reporting and analytics platform built for performance marketing teams, recognized for unifying cross-channel data into fast, actionable dashboards without requiring SQL or engineering support. #### What are marketing analytics tools? Marketing analytics tools are software platforms that collect, organize, and interpret data from marketing campaigns, channels, and customer interactions to help teams understand what's working, what isn't, and where to invest next. At their core, they solve a fundamental visibility problem: marketing activity generates data across dozens of disconnected channels—paid search, email, social, affiliate, organic, and more—and without a dedicated analytics layer, it's impossible to see how those channels interact, which touchpoints drive conversions, and how marketing spend translates into revenue.  Modern marketing analytics tools range in scope from single-channel attribution platforms that track call or form conversions, to cross-channel data aggregators that pull from APIs and ad platforms, to full customer journey analytics engines that model multi-touch attribution and predict future behavior. The most capable platforms combine data ingestion, visualization, and AI-powered insight generation in one place—enabling marketers to move from reporting on the past to making data-driven decisions about the future. #### Which software is best for marketing metrics analysis? Marketing metrics analysis requires tools that can ingest data from multiple sources, surface the right KPIs without overwhelming users, and generate insights that inform real decisions rather than just produce reports. These platforms are consistently top-rated by marketing analysts and performance marketers on G2: - [Semrush](https://www.g2.com/products/semrush/reviews) — A comprehensive digital marketing analytics suite covering SEO, PPC, content, and competitive intelligence, widely used by marketing teams that need a unified view of organic and paid performance metrics in one platform. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform designed for agencies that aggregates metrics from over 80 data sources into customizable dashboards and white-labeled client reports, reducing reporting time significantly. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that maps every marketing touchpoint to pipeline and revenue, giving marketing teams the metrics they need to prove ROI and make confident budget allocation decisions. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector and reporting tool that pipes marketing platform data directly into Google Sheets, Looker Studio, and BigQuery, enabling analysts to build custom metric dashboards without engineering dependency. #### What are the best tools for analyzing marketing performance? Analyzing marketing performance end-to-end—from impression to revenue—requires tools that bridge the gap between campaign execution data and business outcomes. These platforms earn the strongest marks from performance marketers and marketing ops professionals on G2: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — An all-in-one marketing platform with built-in analytics that connects campaign performance to contact activity, pipeline influence, and revenue, making it the default performance analysis tool for teams already running HubSpot CRM. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform for mobile and multi-channel campaigns, combining cost aggregation, ROI analytics, and fraud detection to give performance marketing teams a complete view of campaign efficiency across every channel. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — A customer engagement and retention analytics platform that gives mobile-first marketing teams deep behavioral insights, funnel analysis, and segmentation capabilities to optimize campaigns based on how users actually interact with products. - [CallRail](https://www.g2.com/products/callrail/reviews) — A call tracking and conversation analytics platform that closes the attribution gap for businesses where phone calls are a primary conversion, linking inbound calls back to specific campaigns, keywords, and landing pages. #### Leading marketing analytics software solutions The marketing analytics category spans a wide range of use cases—from affiliate tracking and call attribution to full customer journey modeling and AI-powered campaign optimization. These platforms represent the most broadly adopted and consistently well-reviewed solutions across the G2 category: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most widely reviewed marketing analytics platform on G2, offering integrated campaign tracking, contact-level reporting, and revenue attribution built into a full marketing automation suite used by teams of all sizes. - [Semrush](https://www.g2.com/products/semrush/reviews) — A market-leading digital intelligence platform that combines SEO analytics, competitive research, paid ad analysis, and content performance tracking, making it a foundational tool for marketing teams focused on search-driven growth. - [WebEngage](https://www.g2.com/products/webengage/reviews) — A customer data and engagement analytics platform popular across Asia-Pacific markets, combining behavioral analytics, journey orchestration, and campaign performance measurement for consumer-facing digital businesses. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — A marketing platform with strong analytics capabilities across email, automation, and landing pages, frequently cited by marketers for its clear performance dashboards and actionable campaign insights. ### Small Business FAQs #### What is the most affordable Marketing Analytics Tool for SMBs? Small businesses need marketing analytics that deliver real visibility into campaign performance without enterprise-level pricing or complex implementation. Based on G2 review data from companies under 200 employees, these platforms offer the strongest value for cost-conscious teams: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform with transparent, agency-friendly pricing that small businesses and freelance marketers use to consolidate analytics from multiple channels into a single dashboard without paying for tools they don't need. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — An all-in-one marketing platform with competitive pricing that bundles email analytics, automation reporting, and campaign performance dashboards into a single subscription accessible to small business budgets. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector tool with accessible pricing that lets small marketing teams pull analytics from Google Ads, Meta, and other platforms directly into Google Sheets or Looker Studio—without needing a dedicated analytics engineer. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A spreadsheet-native data connector that syncs marketing and CRM data directly into Google Sheets or Excel, offering an affordable analytics layer for small teams that already work in spreadsheets and don't want to invest in a dedicated BI tool. #### What is the best Marketing Analytics Tool for startups? Startups need marketing analytics that set up quickly, connect to the tools they're already using, and surface actionable insights without requiring a dedicated data team. These platforms are consistently top-rated by startup and early-stage company reviewers on G2: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — A fast-deploying affiliate and partnership tracking platform built for startups launching partner programs, with no setup complexity and clear revenue attribution that lets early-stage marketing teams prove channel ROI from day one. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform that startup marketing teams use to close the gap between ad spend and actual leads, connecting campaigns to real conversions across calls, forms, and chat without requiring engineering work. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform designed for growth-stage SaaS teams that need to understand which marketing activities are actually driving pipeline, with integrations to HubSpot, Salesforce, and ad platforms that startups commonly use. - [Detrics](https://www.g2.com/products/detrics/reviews) — A marketing analytics platform that aggregates data from all major advertising and analytics platforms into a unified dashboard, helping startup marketing teams eliminate manual reporting and focus on performance optimization. #### Which Marketing Analytics Tool is the most user-friendly for startups? Ease of use is critical for startup teams where the person doing analytics is often also running campaigns—there's no room for tools that require deep technical expertise or lengthy onboarding. These platforms earn the highest ease-of-use scores from startup-stage reviewers on G2: - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — Startup reviewers consistently highlight WhatConverts for its intuitive setup and clean reporting interface, noting that non-technical marketers can get meaningful attribution insights running within hours of connecting their ad accounts. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A reporting platform praised by small teams for its drag-and-drop dashboard builder and pre-built integrations that make building a full marketing analytics view accessible to users without a data or analytics background. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool designed around simplicity, with automated report templates and clean visualizations that startup marketers cite for making cross-channel performance reporting fast and easy to share with stakeholders. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A Google Sheets and Excel-native analytics connector that startup teams find immediately intuitive because it works inside a tool they already know, syncing live marketing data without requiring a new platform to learn. #### What is the best marketing analytics tool for eCommerce businesses? eCommerce marketing teams need analytics that connect ad spend to actual purchase behavior—tracking attribution across paid social, search, email, and affiliates while accounting for the complexity of multi-session purchase journeys. Explore purpose-built options on G2's[marketing analytics tools for small businesses](https://www.g2.com/categories/marketing-analytics/small-business) page. These platforms earn the highest marks from eCommerce marketers on G2: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — An email and SMS marketing platform with deep eCommerce analytics built in, connecting campaign performance directly to product revenue, customer lifetime value, and purchase behavior data from Shopify, WooCommerce, and other platforms. - [Singular](https://www.g2.com/products/singular/reviews) — A cross-channel attribution and ROI analytics platform popular with eCommerce and mobile-first brands for its ability to unify paid performance data across every channel and surface true cost-per-acquisition at a granular level. - [Chargeflow](https://www.g2.com/products/chargeflow/reviews) — An AI-powered chargeback automation and analytics platform used by eCommerce businesses to track dispute patterns, identify fraud trends, and recover lost revenue from chargebacks without manual intervention. - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — A behavioral analytics platform that gives eCommerce teams heatmaps, session recordings, and funnel analytics to understand how visitors interact with product pages and identify friction points that are costing conversions. #### What marketing analytics tools are best for marketing agencies? Marketing agencies need analytics platforms that handle multi-client reporting efficiently, white-label client-facing dashboards, and connect to the wide variety of ad platforms and CRM tools their clients use—without requiring a dedicated data engineer for each account. Explore top-rated options on G2's[small business marketing analytics tools](https://www.g2.com/categories/marketing-analytics/small-business) page: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — The most widely adopted marketing reporting platform for agencies on G2, offering 80+ integrations, white-labeled dashboards, and automated client report delivery that agencies use to cut monthly reporting time while maintaining a professional client experience. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool built specifically for agency workflows, with automated report scheduling, customizable templates, and multi-client data management that lets account managers produce consistent, on-brand reports at scale. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector that agency analysts use to pull client marketing data directly into Google Sheets and Looker Studio, enabling fully custom reporting without paying for a full BI platform for every client account. - [Adreil](https://www.g2.com/products/adriel/reviews) — A creative analytics and ad performance platform that agencies use to monitor campaign performance across all client accounts in a unified workspace, with AI-powered anomaly detection that flags underperforming creatives before they waste budget. ### Enterprise FAQs #### What is the best-rated Marketing Analytics Tool for tech enterprises? Technology companies at enterprise scale have distinct analytics requirements: complex multi-touch B2B buying journeys, long sales cycles involving multiple stakeholders, and a need to connect marketing activity directly to pipeline and revenue in a CRM. Based on G2 review data from IT and software companies at enterprise scale, these platforms earn the strongest ratings: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution and analytics platform purpose-built for B2B SaaS companies, combining multi-touch attribution, account-level journey mapping, and pipeline influence reporting that tech enterprise marketing teams use to justify spend and optimize go-to-market strategy. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline analytics and marketing attribution platform that tech enterprise revenue teams use to predict pipeline health, understand funnel conversion rates, and attribute marketing influence on deals at every stage. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A B2B marketing analytics platform that unifies data from CRM, MAP, and ad platforms to deliver account-based attribution, funnel analytics, and marketing-to-revenue reporting for enterprise demand generation teams. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that tech enterprise marketing teams use to model multi-touch attribution across complex buying journeys, connecting every digital touchpoint to closed revenue in a way that finance and leadership can trust. #### What is the most reliable Marketing Analytics Tool for enterprises? Enterprise reliability in marketing analytics means consistent data accuracy, stable API connections to major ad platforms and CRM systems, and reporting that finance and executive teams can depend on for budget decisions. These platforms earn the strongest trust signals from large enterprise reviewers for data integrity and platform stability: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most broadly deployed enterprise marketing analytics platform on G2, with a track record of stable performance at scale, consistent reporting across marketing, sales, and service data, and enterprise-grade security that large organizations require. - [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) — An enterprise analytics platform within the Adobe Experience Cloud that processes customer data at massive scale across online and offline touchpoints, trusted by large enterprises for its data governance capabilities and integration with the broader Adobe ecosystem. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — Salesforce's enterprise marketing analytics and automation platform, relied upon by large organizations for its deep CRM integration, robust data management capabilities, and long-term enterprise support commitments. - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — An enterprise customer engagement and marketing analytics platform backed by SAP's infrastructure, used by large consumer brands for reliable campaign orchestration, performance measurement, and customer lifecycle analytics at scale. #### What is the best-reviewed Marketing Analytics Tool for enterprise app integration? Integration breadth and reliability determine whether a marketing analytics platform can serve as a genuine source of truth for enterprise marketing teams running complex stacks of ad platforms, CRM tools, data warehouses, and marketing automation systems. These platforms are most frequently cited by enterprise reviewers for their integration capabilities: - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A performance marketing analytics platform with 100+ pre-built data connectors that enterprise reviewers consistently highlight for fast, reliable integration with paid media platforms, CRM systems, and data warehouses, enabling cross-channel performance views without engineering overhead. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform with an extensive integration library spanning mobile measurement partners, ad networks, and analytics tools, praised by enterprise mobile and performance marketing teams for its connector reliability and data completeness. - [MoEngage](https://www.g2.com/products/moengage/reviews) — A customer engagement and analytics platform with broad native integrations to CDPs, data warehouses, mobile SDKs, and communication channels, used by enterprise consumer brands to unify engagement data across every customer touchpoint. - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — An account-based marketing analytics platform with deep Salesforce, LinkedIn, and intent data integrations, used by enterprise B2B marketing teams to connect account-level engagement signals to pipeline and revenue data across their go-to-market stack. #### What is the best marketing analytics tool for enterprise B2B revenue attribution? B2B revenue attribution is one of the hardest problems in enterprise marketing analytics—long sales cycles, multiple stakeholders, and touchpoints spread across months make it nearly impossible to assign credit accurately without a purpose-built platform. Explore how top platforms compare on G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page. These platforms are most highly rated by enterprise B2B marketing and revenue operations teams: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution platform that enterprise B2B marketing teams use to model the full account journey from first touch to closed-won, with account-level analytics that connect every marketing touchpoint to pipeline influence and revenue in a way that aligns with how sales and finance think about growth. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline and attribution analytics platform that enterprise marketing and RevOps teams use to predict funnel outcomes, understand conversion rates by segment and channel, and attribute marketing's contribution to revenue with statistical rigor. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that enterprise teams use to move beyond last-touch and first-touch attribution models, offering data-driven and time-decay attribution across the full buying journey with direct CRM integration for revenue validation. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A marketing analytics platform that enterprise demand generation and RevOps teams use to understand the true influence of marketing programs on pipeline, with flexible attribution models and account-based reporting that map to enterprise GTM structures. #### How do enterprise marketing teams use analytics to prove ROI to the C-suite? Proving marketing ROI to executive leadership requires more than campaign-level metrics—it demands a clear, credible link between marketing spend and business outcomes such as pipeline, revenue, and customer acquisition cost. The most effective enterprise marketing teams build this case using platforms that connect marketing data directly to CRM and financial systems, model multi-touch attribution across long B2B buying cycles, and surface insights in formats that resonate with CFOs and CEOs rather than just marketing directors.  Platforms like[](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews),[](https://www.g2.com/products/clarisights/reviews)[Clarisights](https://www.g2.com/products/clarisights/reviews), and[](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews) are frequently cited by enterprise reviewers for enabling exactly this kind of executive-ready reporting—moving marketing analytics from a channel optimization tool to a strategic business intelligence asset. For a structured comparison of enterprise-tier options, G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page provides side-by-side ratings across integration, reliability, and analytics depth. Last updated on April 23, 2026