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Best Marketing Analytics Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Medium-Sized Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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105 Listings in Marketing Analytics Available
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HubSpot Marketing Hub
(14,418)4.4 out of 5
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DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
    • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
    • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,105
    Features
    1,409
    Email Marketing
    1,350
    Intuitive
    1,276
    Automation
    1,213
    Cons
    Missing Features
    954
    Learning Curve
    952
    Limited Features
    940
    Expensive
    764
    Complexity
    589
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    8.1
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,680 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
  • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
  • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,105
Features
1,409
Email Marketing
1,350
Intuitive
1,276
Automation
1,213
Cons
Missing Features
954
Learning Curve
952
Limited Features
940
Expensive
764
Complexity
589
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
8.1
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,680 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
Google Cloud BigQuery
(1,206)4.5 out of 5
View top Consulting Services for Google Cloud BigQuery
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and

    Users
    • Data Engineer
    • Data Analyst
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 37% Enterprise
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Cloud BigQuery Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    162
    Speed
    142
    Fast Querying
    121
    Integrations
    119
    Scalability
    116
    Cons
    Expensive
    129
    Query Issues
    74
    Cost Issues
    62
    Cost Management
    60
    Learning Curve
    55
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Cloud BigQuery features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Data Collection
    Average: 8.9
    9.2
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,586,146 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and

Users
  • Data Engineer
  • Data Analyst
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 37% Enterprise
  • 35% Mid-Market
Google Cloud BigQuery Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
162
Speed
142
Fast Querying
121
Integrations
119
Scalability
116
Cons
Expensive
129
Query Issues
74
Cost Issues
62
Cost Management
60
Learning Curve
55
View All Pros and Cons
Google Cloud BigQuery features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
9.2
Data Collection
Average: 8.9
9.2
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.8
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,586,146 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®

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Semrush
(3,240)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
    • Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
    • Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    671
    Ease of Use
    652
    Keyword Research
    596
    Helpful
    560
    SEO Optimization
    547
    Cons
    Expensive
    456
    High Pricing
    399
    High Costs
    347
    Pricing Issues
    282
    Learning Curve
    246
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    305,819 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
  • Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
  • Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
671
Ease of Use
652
Keyword Research
596
Helpful
560
SEO Optimization
547
Cons
Expensive
456
High Pricing
399
High Costs
347
Pricing Issues
282
Learning Curve
246
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.4
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
305,819 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
CleverTap
(635)4.6 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Analytics software
View top Consulting Services for CleverTap
Save to My Lists
DealsSpecial offer!
75% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    77
    Analytics
    72
    Ease of Use
    71
    Automation
    57
    Campaign Management
    55
    Cons
    Learning Curve
    36
    Missing Features
    28
    Limitations
    24
    Limited Features
    20
    Expensive
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,770 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    662 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
77
Analytics
72
Ease of Use
71
Automation
57
Campaign Management
55
Cons
Learning Curve
36
Missing Features
28
Limitations
24
Limited Features
20
Expensive
17
View All Pros and Cons
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,770 Twitter followers
LinkedIn® Page
www.linkedin.com
662 employees on LinkedIn®
MoEngage
(523)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    61
    Features
    45
    Helpful
    41
    Analytics
    37
    Customer Support
    35
    Cons
    Missing Features
    23
    Learning Curve
    17
    Limitations
    12
    Difficult Learning
    11
    Expensive
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,548 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    894 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
61
Features
45
Helpful
41
Analytics
37
Customer Support
35
Cons
Missing Features
23
Learning Curve
17
Limitations
12
Difficult Learning
11
Expensive
11
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,548 Twitter followers
LinkedIn® Page
www.linkedin.com
894 employees on LinkedIn®
Singular
(466)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Marketing Analytics software
View top Consulting Services for Singular
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

    Users
    • User Acquisition Manager
    • Marketing Manager
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Singular Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    101
    Ease of Use
    67
    Helpful
    48
    Features
    46
    Analytics
    39
    Cons
    Poor UI
    24
    Poor Interface Design
    22
    Limited Features
    19
    Lack of Information
    18
    Data Limitations
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Singular features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Data Collection
    Average: 8.9
    8.7
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Singular
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @TweetSingular
    1,272 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    359 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

Users
  • User Acquisition Manager
  • Marketing Manager
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 27% Small-Business
Singular Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
101
Ease of Use
67
Helpful
48
Features
46
Analytics
39
Cons
Poor UI
24
Poor Interface Design
22
Limited Features
19
Lack of Information
18
Data Limitations
17
View All Pros and Cons
Singular features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.9
Data Collection
Average: 8.9
8.7
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.8
Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@TweetSingular
1,272 Twitter followers
LinkedIn® Page
www.linkedin.com
359 employees on LinkedIn®
Klaviyo
(1,170)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    129
    Email Marketing
    105
    Integrations
    71
    Easy Integration
    67
    Easy Creation
    66
    Cons
    Expensive
    57
    Missing Features
    45
    Learning Curve
    43
    Poor Customer Support
    36
    Limited Features
    31
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    7.3
    Multichannel Tracking
    Average: 8.7
    7.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,747 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
129
Email Marketing
105
Integrations
71
Easy Integration
67
Easy Creation
66
Cons
Expensive
57
Missing Features
45
Learning Curve
43
Poor Customer Support
36
Limited Features
31
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
7.3
Multichannel Tracking
Average: 8.7
7.9
Campaign Insights
Average: 8.8
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,747 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
Netcore Customer Engagement Platform
(555)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    171
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Features
    118
    Cons
    Missing Features
    51
    Slow Performance
    44
    Learning Curve
    39
    Slow Loading
    39
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.5
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Private Limited
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,837 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
171
Helpful
126
Customer Support
125
Customer Engagement
119
Features
118
Cons
Missing Features
51
Slow Performance
44
Learning Curve
39
Slow Loading
39
Limited Features
32
View All Pros and Cons
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.5
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,837 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
Looker
(1,591)4.4 out of 5
View top Consulting Services for Looker
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker Studio is a tool used to create visual reports with various charts, graphs, and scorecards, allowing users to visualize offline data and create reports, dashboards, and summaries.
    • Users frequently mention the ease of use, customizable interface, and the ability to use offline data like Excel as a data source for making reports, as well as the ability to share insights with team members or management easily.
    • Users reported that Looker doesn't allow direct connections to LinkedIn, Meta, or Facebook and requires external vendors for this, the user experience feels a bit primitive, and data blending needs a few tweaks.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    199
    Data Visualization
    112
    Easy Integrations
    100
    Insights
    97
    Integrations
    96
    Cons
    Learning Curve
    75
    Slow Loading
    60
    Slow Performance
    51
    Poor Visualization
    48
    Missing Features
    47
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Looker features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.5
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,604,653 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker Studio is a tool used to create visual reports with various charts, graphs, and scorecards, allowing users to visualize offline data and create reports, dashboards, and summaries.
  • Users frequently mention the ease of use, customizable interface, and the ability to use offline data like Excel as a data source for making reports, as well as the ability to share insights with team members or management easily.
  • Users reported that Looker doesn't allow direct connections to LinkedIn, Meta, or Facebook and requires external vendors for this, the user experience feels a bit primitive, and data blending needs a few tweaks.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
199
Data Visualization
112
Easy Integrations
100
Insights
97
Integrations
96
Cons
Learning Curve
75
Slow Loading
60
Slow Performance
51
Poor Visualization
48
Missing Features
47
View All Pros and Cons
Looker features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.5
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,604,653 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Invoca
(962)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Data Collection
    Average: 8.9
    8.7
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,211 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    393 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.1
Data Collection
Average: 8.9
8.7
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,211 Twitter followers
LinkedIn® Page
www.linkedin.com
393 employees on LinkedIn®
Ansira Brand-to-Local Growth Platform
(284)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Features
    11
    Helpful
    11
    Customer Support
    10
    Easy Integrations
    9
    Cons
    Time Issues
    5
    Expensive
    4
    High Pricing
    4
    Delayed Response
    3
    Difficult Learning
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.5
    Data Collection
    Average: 8.9
    9.5
    Multichannel Tracking
    Average: 8.7
    9.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    672 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,294 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 21% Mid-Market
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Features
11
Helpful
11
Customer Support
10
Easy Integrations
9
Cons
Time Issues
5
Expensive
4
High Pricing
4
Delayed Response
3
Difficult Learning
3
View All Pros and Cons
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.5
Data Collection
Average: 8.9
9.5
Multichannel Tracking
Average: 8.7
9.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
672 Twitter followers
LinkedIn® Page
www.linkedin.com
1,294 employees on LinkedIn®
WebEngage
(735)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Marketing Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    133
    Helpful
    87
    Analytics
    84
    Journey Creation
    82
    Customer Support
    81
    Cons
    Missing Features
    48
    Learning Curve
    41
    Slow Performance
    36
    Poor Customer Support
    35
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Data Collection
    Average: 8.9
    8.6
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,098 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
133
Helpful
87
Analytics
84
Journey Creation
82
Customer Support
81
Cons
Missing Features
48
Learning Curve
41
Slow Performance
36
Poor Customer Support
35
Limited Features
32
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.6
Data Collection
Average: 8.9
8.6
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.8
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,098 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
IBM Planning Analytics
(240)4.4 out of 5
Optimized for quick response
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes enabling real-time analysis and seamless collaboration. Eliminat

    Users
    • Financial Analyst
    Industries
    • Information Technology and Services
    • Financial Services
    Market Segment
    • 53% Enterprise
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • IBM Planning Analytics is a tool that allows for fast, flexible modeling, integration with other software such as Excel, and supports forecasting and data integration.
    • Reviewers appreciate the platform's ability to streamline budgeting and forecasting, its integration with Excel, its automation features, and its ability to provide real-time data analysis for quicker, more accurate decisions.
    • Reviewers mentioned the steep learning curve, the complexity of administration, the heavy reliance on Excel which can reduce speed when working on large databases, and the high licensing cost.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • IBM Planning Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Planning Efficiency
    33
    Efficiency
    32
    Analytics
    29
    Ease of Use
    26
    Flexibility
    26
    Cons
    Learning Curve
    26
    Learning Difficulty
    17
    User Difficulty
    16
    Difficult Learning
    14
    Complexity
    12
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • IBM Planning Analytics features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Data Collection
    Average: 8.9
    8.9
    Multichannel Tracking
    Average: 8.7
    9.4
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    IBM
    Company Website
    Year Founded
    1911
    HQ Location
    Armonk, NY
    Twitter
    @IBM
    708,887 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    339,241 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes enabling real-time analysis and seamless collaboration. Eliminat

Users
  • Financial Analyst
Industries
  • Information Technology and Services
  • Financial Services
Market Segment
  • 53% Enterprise
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • IBM Planning Analytics is a tool that allows for fast, flexible modeling, integration with other software such as Excel, and supports forecasting and data integration.
  • Reviewers appreciate the platform's ability to streamline budgeting and forecasting, its integration with Excel, its automation features, and its ability to provide real-time data analysis for quicker, more accurate decisions.
  • Reviewers mentioned the steep learning curve, the complexity of administration, the heavy reliance on Excel which can reduce speed when working on large databases, and the high licensing cost.
IBM Planning Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Planning Efficiency
33
Efficiency
32
Analytics
29
Ease of Use
26
Flexibility
26
Cons
Learning Curve
26
Learning Difficulty
17
User Difficulty
16
Difficult Learning
14
Complexity
12
View All Pros and Cons
IBM Planning Analytics features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.3
8.9
Data Collection
Average: 8.9
8.9
Multichannel Tracking
Average: 8.7
9.4
Campaign Insights
Average: 8.8
Seller Details
Seller
IBM
Company Website
Year Founded
1911
HQ Location
Armonk, NY
Twitter
@IBM
708,887 Twitter followers
LinkedIn® Page
www.linkedin.com
339,241 employees on LinkedIn®
Intuit Mailchimp All-in-One Marketing Platform
(5,370)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Marketing Analytics software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is an email marketing tool that allows users to create campaigns, automate customer journeys, and track performance.
    • Users like the platform's ease of use, automation features, and the ability to manage email marketing, audience segmentation, landing pages, and social media posts from a single platform.
    • Reviewers experienced challenges with the platform's pricing structure, with some advanced features locked behind higher-tier plans, and the interface can feel cluttered when managing multiple campaigns or large lists.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Email Marketing
    173
    Email Management
    114
    Features
    114
    Easy Creation
    109
    Cons
    Expensive
    69
    Limited Features
    50
    Missing Features
    50
    Learning Curve
    42
    Limited Customization
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.2
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    239,757 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,636 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is an email marketing tool that allows users to create campaigns, automate customer journeys, and track performance.
  • Users like the platform's ease of use, automation features, and the ability to manage email marketing, audience segmentation, landing pages, and social media posts from a single platform.
  • Reviewers experienced challenges with the platform's pricing structure, with some advanced features locked behind higher-tier plans, and the interface can feel cluttered when managing multiple campaigns or large lists.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Email Marketing
173
Email Management
114
Features
114
Easy Creation
109
Cons
Expensive
69
Limited Features
50
Missing Features
50
Learning Curve
42
Limited Customization
36
View All Pros and Cons
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.2
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
239,757 Twitter followers
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1,636 employees on LinkedIn®
SAP Emarsys
(545)4.3 out of 5
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 21% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform designed to unify customer data and facilitate engagement across multiple channels.
    • Reviewers appreciate the platform's user-friendly interface, its ability to create personalized marketing campaigns, and its robust segmentation and automation features.
    • Users reported issues with the platform's search functionality, complex template creation process, and occasional overwhelming interface.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    74
    Automation
    58
    Features
    57
    Personalization
    46
    Helpful
    45
    Cons
    Learning Curve
    41
    Missing Features
    41
    Difficult Learning
    33
    Not Intuitive
    32
    Complexity
    29
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Emarsys features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,331 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138,451 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 21% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform designed to unify customer data and facilitate engagement across multiple channels.
  • Reviewers appreciate the platform's user-friendly interface, its ability to create personalized marketing campaigns, and its robust segmentation and automation features.
  • Users reported issues with the platform's search functionality, complex template creation process, and occasional overwhelming interface.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
74
Automation
58
Features
57
Personalization
46
Helpful
45
Cons
Learning Curve
41
Missing Features
41
Difficult Learning
33
Not Intuitive
32
Complexity
29
View All Pros and Cons
SAP Emarsys features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.3
8.5
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,331 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®
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