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Best Marketing Analytics Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Medium-Sized Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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106 Listings in Marketing Analytics Available
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    G2 Score
HubSpot Marketing Hub
(14,543)4.4 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a marketing automation platform that integrates CRM, email marketing, and automation workflows, aiming to centralize marketing efforts and actions.
    • Users like the platform's ease of use, robust CRM, automation features, and the ability to track data from emails, which helps in understanding clients better and delivering the right content.
    • Reviewers noted that the platform can be complex with too many settings and options, and the pricing structure can be steep as the contact database grows, making it challenging for smaller businesses.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,525
    Email Marketing
    1,111
    Features
    1,103
    Intuitive
    1,099
    Automation
    1,076
    Cons
    Learning Curve
    808
    Missing Features
    786
    Limited Features
    730
    Expensive
    667
    High Pricing
    527
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    8.1
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,255 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a marketing automation platform that integrates CRM, email marketing, and automation workflows, aiming to centralize marketing efforts and actions.
  • Users like the platform's ease of use, robust CRM, automation features, and the ability to track data from emails, which helps in understanding clients better and delivering the right content.
  • Reviewers noted that the platform can be complex with too many settings and options, and the pricing structure can be steep as the contact database grows, making it challenging for smaller businesses.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,525
Email Marketing
1,111
Features
1,103
Intuitive
1,099
Automation
1,076
Cons
Learning Curve
808
Missing Features
786
Limited Features
730
Expensive
667
High Pricing
527
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
8.1
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,255 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
Google Cloud BigQuery
(1,221)4.5 out of 5
View top Consulting Services for Google Cloud BigQuery
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and

    Users
    • Data Engineer
    • Data Analyst
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 38% Enterprise
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Cloud BigQuery Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    156
    Speed
    143
    Fast Querying
    120
    Integrations
    118
    Query Efficiency
    114
    Cons
    Expensive
    127
    Query Issues
    78
    Cost Issues
    63
    Cost Management
    60
    Learning Curve
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Cloud BigQuery features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Data Collection
    Average: 8.9
    9.2
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,755,640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and

Users
  • Data Engineer
  • Data Analyst
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 38% Enterprise
  • 35% Mid-Market
Google Cloud BigQuery Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
156
Speed
143
Fast Querying
120
Integrations
118
Query Efficiency
114
Cons
Expensive
127
Query Issues
78
Cost Issues
63
Cost Management
60
Learning Curve
54
View All Pros and Cons
Google Cloud BigQuery features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
9.2
Data Collection
Average: 8.9
9.2
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.8
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,755,640 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
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Semrush
(3,308)4.5 out of 5
View top Consulting Services for Semrush
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SEMrush is an all-in-one SEO tool that offers features such as keyword research, competitor analysis, site audits, and content optimization.
    • Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform.
    • Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    799
    Ease of Use
    781
    Keyword Research
    719
    Helpful
    656
    SEO Optimization
    650
    Cons
    Expensive
    540
    High Pricing
    468
    High Costs
    414
    Pricing Issues
    358
    Learning Curve
    304
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    307,989 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SEMrush is an all-in-one SEO tool that offers features such as keyword research, competitor analysis, site audits, and content optimization.
  • Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform.
  • Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
799
Ease of Use
781
Keyword Research
719
Helpful
656
SEO Optimization
650
Cons
Expensive
540
High Pricing
468
High Costs
414
Pricing Issues
358
Learning Curve
304
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.4
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
307,989 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
CleverTap
(640)4.6 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Analytics software
View top Consulting Services for CleverTap
DealsSpecial offer!
75% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    57
    Customer Support
    56
    Ease of Use
    50
    Automation
    43
    Campaign Management
    40
    Cons
    Learning Curve
    31
    Missing Features
    22
    Expensive
    15
    Not Intuitive
    15
    Limitations
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,740 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    665 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
57
Customer Support
56
Ease of Use
50
Automation
43
Campaign Management
40
Cons
Learning Curve
31
Missing Features
22
Expensive
15
Not Intuitive
15
Limitations
14
View All Pros and Cons
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,740 Twitter followers
LinkedIn® Page
www.linkedin.com
665 employees on LinkedIn®
MoEngage
(523)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Features
    38
    Analytics
    32
    Helpful
    32
    Campaign Management
    30
    Cons
    Missing Features
    16
    Learning Curve
    14
    Limitations
    12
    Complexity
    10
    Difficult Learning
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,552 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    901 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
Features
38
Analytics
32
Helpful
32
Campaign Management
30
Cons
Missing Features
16
Learning Curve
14
Limitations
12
Complexity
10
Difficult Learning
9
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,552 Twitter followers
LinkedIn® Page
www.linkedin.com
901 employees on LinkedIn®
Singular
(491)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Marketing Analytics software
View top Consulting Services for Singular
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

    Users
    • User Acquisition Manager
    • Marketing Manager
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Singular Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    80
    Ease of Use
    64
    Helpful
    47
    Features
    46
    Reporting
    36
    Cons
    Poor Interface Design
    18
    Poor UI
    18
    Limitations
    16
    Data Limitations
    15
    Limited Attribution Capabilities
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Singular features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Data Collection
    Average: 8.9
    8.7
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Singular
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @TweetSingular
    1,319 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    365 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

Users
  • User Acquisition Manager
  • Marketing Manager
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 27% Small-Business
Singular Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
80
Ease of Use
64
Helpful
47
Features
46
Reporting
36
Cons
Poor Interface Design
18
Poor UI
18
Limitations
16
Data Limitations
15
Limited Attribution Capabilities
15
View All Pros and Cons
Singular features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.9
Data Collection
Average: 8.9
8.7
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.8
Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@TweetSingular
1,319 Twitter followers
LinkedIn® Page
www.linkedin.com
365 employees on LinkedIn®
Klaviyo
(1,298)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 81% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    160
    Email Marketing
    123
    Easy Integration
    81
    Integrations
    81
    Automation
    79
    Cons
    Expensive
    69
    Missing Features
    56
    Learning Curve
    55
    Poor Customer Support
    40
    Limited Features
    37
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Data Collection
    Average: 8.9
    7.5
    Multichannel Tracking
    Average: 8.7
    8.1
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,783 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 81% Small-Business
  • 16% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
160
Email Marketing
123
Easy Integration
81
Integrations
81
Automation
79
Cons
Expensive
69
Missing Features
56
Learning Curve
55
Poor Customer Support
40
Limited Features
37
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.4
Data Collection
Average: 8.9
7.5
Multichannel Tracking
Average: 8.7
8.1
Campaign Insights
Average: 8.8
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,783 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
Looker
(1,603)4.4 out of 5
View top Consulting Services for Looker
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker is a data analytics tool that transforms raw data into shareable dashboards and reports, with a powerful modeling layer, LookML, for consistent and scalable reporting.
    • Users like Looker's flexibility, its ability to create interactive, real-time dashboards, and its seamless integration with modern data warehouses and Google Cloud services.
    • Users experienced a steep learning curve with LookML, slower dashboard load times with large datasets, and found the cost to be high for smaller organizations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    126
    Insights
    75
    Easy Integrations
    70
    Integrations
    70
    Data Visualization
    62
    Cons
    Learning Curve
    58
    Learning Difficulty
    42
    Slow Loading
    36
    Slow Performance
    36
    Complexity
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Looker features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.5
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,755,640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker is a data analytics tool that transforms raw data into shareable dashboards and reports, with a powerful modeling layer, LookML, for consistent and scalable reporting.
  • Users like Looker's flexibility, its ability to create interactive, real-time dashboards, and its seamless integration with modern data warehouses and Google Cloud services.
  • Users experienced a steep learning curve with LookML, slower dashboard load times with large datasets, and found the cost to be high for smaller organizations.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
126
Insights
75
Easy Integrations
70
Integrations
70
Data Visualization
62
Cons
Learning Curve
58
Learning Difficulty
42
Slow Loading
36
Slow Performance
36
Complexity
32
View All Pros and Cons
Looker features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.5
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,755,640 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Netcore Customer Engagement Platform
(556)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Marketing Analytics software
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Customer Support
    120
    Helpful
    119
    Features
    116
    Customer Engagement
    114
    Cons
    Missing Features
    49
    Slow Performance
    43
    Slow Loading
    39
    Learning Curve
    38
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.5
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Private Limited
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,835 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Customer Support
120
Helpful
119
Features
116
Customer Engagement
114
Cons
Missing Features
49
Slow Performance
43
Slow Loading
39
Learning Curve
38
Limited Features
32
View All Pros and Cons
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.5
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,835 Twitter followers
LinkedIn® Page
www.linkedin.com
1,253 employees on LinkedIn®
IBM Planning Analytics
(247)4.4 out of 5
Optimized for quick response
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes, enabling real-time analysis on a single governed platform. Elim

    Users
    • Financial Analyst
    Industries
    • Information Technology and Services
    • Financial Services
    Market Segment
    • 52% Enterprise
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • IBM Planning Analytics is a tool that blends AI-driven insights with analytics for real-time analysis, forecasting, and financial consolidation.
    • Reviewers frequently mention the product's ability to handle large, multi-dimensional datasets with zero latency, its integration with Excel, and its automation features that save time and improve efficiency.
    • Users mentioned that the product's flexibility can lead to complexity, requiring technical expertise or consultants, and that the web interfaces can feel technical despite modernisation efforts, also the licensing cost is considered high by some users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • IBM Planning Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    35
    Planning Efficiency
    34
    Analytics
    31
    Ease of Use
    30
    Forecasting Accuracy
    30
    Cons
    Learning Curve
    29
    Learning Difficulty
    19
    User Difficulty
    19
    Difficult Learning
    16
    Complexity
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • IBM Planning Analytics features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Data Collection
    Average: 8.9
    8.9
    Multichannel Tracking
    Average: 8.7
    9.4
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    IBM
    Company Website
    Year Founded
    1911
    HQ Location
    Armonk, NY
    Twitter
    @IBM
    708,798 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    339,241 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes, enabling real-time analysis on a single governed platform. Elim

Users
  • Financial Analyst
Industries
  • Information Technology and Services
  • Financial Services
Market Segment
  • 52% Enterprise
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • IBM Planning Analytics is a tool that blends AI-driven insights with analytics for real-time analysis, forecasting, and financial consolidation.
  • Reviewers frequently mention the product's ability to handle large, multi-dimensional datasets with zero latency, its integration with Excel, and its automation features that save time and improve efficiency.
  • Users mentioned that the product's flexibility can lead to complexity, requiring technical expertise or consultants, and that the web interfaces can feel technical despite modernisation efforts, also the licensing cost is considered high by some users.
IBM Planning Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
35
Planning Efficiency
34
Analytics
31
Ease of Use
30
Forecasting Accuracy
30
Cons
Learning Curve
29
Learning Difficulty
19
User Difficulty
19
Difficult Learning
16
Complexity
15
View All Pros and Cons
IBM Planning Analytics features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.3
8.9
Data Collection
Average: 8.9
8.9
Multichannel Tracking
Average: 8.7
9.4
Campaign Insights
Average: 8.8
Seller Details
Seller
IBM
Company Website
Year Founded
1911
HQ Location
Armonk, NY
Twitter
@IBM
708,798 Twitter followers
LinkedIn® Page
www.linkedin.com
339,241 employees on LinkedIn®
Intuit Mailchimp All-in-One Marketing Platform
(5,387)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Analytics software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Intuit Mailchimp is an all-in-one marketing platform that allows users to manage email campaigns, automations, audience insights, and reporting in one place.
    • Users frequently mention the platform's user-friendly interface, intuitive design, and time-saving automation features, which streamline marketing activities and improve efficiency.
    • Reviewers noted limitations in template customization, inconsistencies in analytics, rapid increase in pricing for advanced features, and a lack of updates or improvements in certain areas.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    250
    Email Marketing
    199
    Email Management
    131
    Features
    125
    Easy Creation
    119
    Cons
    Expensive
    81
    Limited Features
    58
    Missing Features
    55
    Learning Curve
    46
    Limited Customization
    40
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.2
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    239,364 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,589 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Intuit Mailchimp is an all-in-one marketing platform that allows users to manage email campaigns, automations, audience insights, and reporting in one place.
  • Users frequently mention the platform's user-friendly interface, intuitive design, and time-saving automation features, which streamline marketing activities and improve efficiency.
  • Reviewers noted limitations in template customization, inconsistencies in analytics, rapid increase in pricing for advanced features, and a lack of updates or improvements in certain areas.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
250
Email Marketing
199
Email Management
131
Features
125
Easy Creation
119
Cons
Expensive
81
Limited Features
58
Missing Features
55
Learning Curve
46
Limited Customization
40
View All Pros and Cons
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.2
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
239,364 Twitter followers
LinkedIn® Page
www.linkedin.com
1,589 employees on LinkedIn®
WebEngage
(745)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Marketing Analytics software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    101
    Helpful
    71
    Journey Creation
    69
    Analytics
    65
    Customer Support
    65
    Cons
    Learning Curve
    33
    Slow Performance
    30
    Missing Features
    29
    Poor Customer Support
    24
    Time-Consuming
    24
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Data Collection
    Average: 8.9
    8.6
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,089 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    373 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
101
Helpful
71
Journey Creation
69
Analytics
65
Customer Support
65
Cons
Learning Curve
33
Slow Performance
30
Missing Features
29
Poor Customer Support
24
Time-Consuming
24
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.6
Data Collection
Average: 8.9
8.6
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.8
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,089 Twitter followers
LinkedIn® Page
www.linkedin.com
373 employees on LinkedIn®
Ansira Brand-to-Local Growth Platform
(284)4.9 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Features
    11
    Helpful
    9
    Easy Integration
    8
    Easy Integrations
    8
    Cons
    Expensive
    4
    High Pricing
    4
    Difficult Learning
    3
    Feature Limitations
    3
    Improvement Needed
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.5
    Data Collection
    Average: 8.9
    9.5
    Multichannel Tracking
    Average: 8.7
    9.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    672 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,296 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 21% Mid-Market
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Features
11
Helpful
9
Easy Integration
8
Easy Integrations
8
Cons
Expensive
4
High Pricing
4
Difficult Learning
3
Feature Limitations
3
Improvement Needed
3
View All Pros and Cons
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.5
Data Collection
Average: 8.9
9.5
Multichannel Tracking
Average: 8.7
9.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
672 Twitter followers
LinkedIn® Page
www.linkedin.com
1,296 employees on LinkedIn®
SAP Engagement Cloud (formerly SAP Emarsys)
(566)4.3 out of 5
Optimized for quick response
View top Consulting Services for SAP Engagement Cloud (formerly SAP Emarsys)
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the

    Users
    • Marketing Manager
    • CRM Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 21% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform that offers customer segmentation tools, multi-channel management, and automation workflows.
    • Users frequently mention the platform's strong automation capabilities, efficient multi-channel management, and the ability to create targeted campaigns quickly and efficiently.
    • Users mentioned that the platform can feel complex and not very intuitive for new users, and some processes require multiple steps that could be streamlined.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Engagement Cloud (formerly SAP Emarsys) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    76
    Automation
    56
    Features
    54
    Helpful
    45
    Personalization
    42
    Cons
    Missing Features
    40
    Learning Curve
    39
    Difficult Learning
    32
    Limited Features
    31
    Not Intuitive
    31
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Engagement Cloud (formerly SAP Emarsys) features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,319 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138,451 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the

Users
  • Marketing Manager
  • CRM Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 21% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform that offers customer segmentation tools, multi-channel management, and automation workflows.
  • Users frequently mention the platform's strong automation capabilities, efficient multi-channel management, and the ability to create targeted campaigns quickly and efficiently.
  • Users mentioned that the platform can feel complex and not very intuitive for new users, and some processes require multiple steps that could be streamlined.
SAP Engagement Cloud (formerly SAP Emarsys) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
76
Automation
56
Features
54
Helpful
45
Personalization
42
Cons
Missing Features
40
Learning Curve
39
Difficult Learning
32
Limited Features
31
Not Intuitive
31
View All Pros and Cons
SAP Engagement Cloud (formerly SAP Emarsys) features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.3
8.5
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,319 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®
Invoca
(963)4.5 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    28
    Ease of Use
    25
    Analytics
    23
    Customer Support
    20
    Attribution Accuracy
    19
    Cons
    Learning Curve
    9
    Missing Features
    9
    Call Issues
    8
    Complexity
    8
    Complex Setup
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Data Collection
    Average: 8.9
    8.7
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,209 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    395 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
28
Ease of Use
25
Analytics
23
Customer Support
20
Attribution Accuracy
19
Cons
Learning Curve
9
Missing Features
9
Call Issues
8
Complexity
8
Complex Setup
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.1
Data Collection
Average: 8.9
8.7
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,209 Twitter followers
LinkedIn® Page
www.linkedin.com
395 employees on LinkedIn®
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106 Listings in Marketing Analytics Available
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