I like that Adriel is able to blend data very well, allowing us to take things from what converts and integrate that data with paid performance campaigns such as Google Ads, Meta, Reddit, etc. This consolidation helps in creating a centralized cost per lead, conversion rate, or return on ad spend, which is very valuable for overall efficiency and client reporting. Having all the platforms consolidated into singular tables and metrics, like a blended cost per lead, greatly aids in measuring total spend across Google and Meta, and calculating singular metrics like media efficiency ratio. Review collected by and hosted on G2.com.
More templates and easier widget creation would be fantastic. Adriel feels right now as though it is a Looker Studio & TapClicks hybrid, but the UI makes it difficult, in our opinion, to accurately create things at scale. A feature that would be fantastic is preset templates for a marketing manager's book of business, to have templated versions of tables or different dashboards where you can filter by your clients, making it a smoother transition than having everything be custom built, because I do believe that is a tricky piece of the puzzle for us. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
