Being able to create very customized reports with custom, calculated metrics based on blended data. Review collected by and hosted on G2.com.

Some connectors don't work as well as I'd like. I can accurately pull data out of most of the main platforms I use, but some smaller ones can get complicated. Review collected by and hosted on G2.com.

I like that when I'm using Adriel, connecting to Meta shows the creatives and their performance individually. I also like with Google Ads that you can see by channel what's being spent and specific keywords that are spending more or less. These are the main things I like the best. Adriel also allows breaking out data by month or date specifically so you can see date ranges to view CPLs or other key metrics. Review collected by and hosted on G2.com.

Setting up connections for each business is quite the headache and is not a very simple process right now. Making connections to Google Ads and copying templates doesn't seem like it's a very streamlined process. There's also a glitch where if I switch between different mediums like Facebook or Google Ads, it'll reset the date to the current month instead of staying on the one I'm currently looking at. Review collected by and hosted on G2.com.

I love how Adriel simplifies data display, making it easy to understand numbers and explain them to clients without unnecessary bells and whistles. The integration with our Google Ads is almost flawless, providing real-time data that helps us understand our lead costs across multiple channels, which is fantastic. It also allows us to break down data by different ad groups and keywords easily. The simplicity of the basic campaign setup is beyond easy, and I couldn't recommend it more. The Google connection is particularly valuable because it gives us immediate insights, instead of waiting a week to understand a client's performance. Review collected by and hosted on G2.com.

If they could create an AI automated overview of what your data looks like, that'd be great. It would be helpful to have something that can comb through a dashboard we built out and then reach back to us once a week, once a month, whatever. Like, 'Hey, this is what we see, you know, concerned about this or pacing's not looking good.' Some utilization of AI to make us aware of something alarming about our clients would be nice. Review collected by and hosted on G2.com.

I like that Adriel is able to blend data very well, allowing us to take things from what converts and integrate that data with paid performance campaigns such as Google Ads, Meta, Reddit, etc. This consolidation helps in creating a centralized cost per lead, conversion rate, or return on ad spend, which is very valuable for overall efficiency and client reporting. Having all the platforms consolidated into singular tables and metrics, like a blended cost per lead, greatly aids in measuring total spend across Google and Meta, and calculating singular metrics like media efficiency ratio. Review collected by and hosted on G2.com.

More templates and easier widget creation would be fantastic. Adriel feels right now as though it is a Looker Studio & TapClicks hybrid, but the UI makes it difficult, in our opinion, to accurately create things at scale. A feature that would be fantastic is preset templates for a marketing manager's book of business, to have templated versions of tables or different dashboards where you can filter by your clients, making it a smoother transition than having everything be custom built, because I do believe that is a tricky piece of the puzzle for us. Review collected by and hosted on G2.com.

The tool is capable of consolidating and linking a series of platforms that we use in performance. I understand that the versatility and the ability to combine data, information, and metrics help us understand the behavior of the campaigns and, with that, base our decisions. Review collected by and hosted on G2.com.

There are some limitations and some basic features that Adriel still does not provide for us. If you want, we at Oxy can act as improvement partners. I myself have some points that could be resolved quickly and would make a big difference in the UX. Review collected by and hosted on G2.com.

Adriel is very practical and makes it much easier to track and analyze our results. It provides an easy way to view and connect data from different platforms, saving a lot of time. It’s also more intuitive and user-friendly than many other reporting tools we’ve tried. Review collected by and hosted on G2.com.

We’ve noticed a few metrics that are still missing, but we believe the Adriel team is already working on it. They’re very open to feedback and constantly improving the platform. Review collected by and hosted on G2.com.

I use Adriel for marketing reporting, and it has helped me streamline reporting and keep everything in one place. I love that I can have one platform that shares multiple data points and links to multiple platforms. I also like how we are able to customize dashboards. Review collected by and hosted on G2.com.

I think there are some ways we could still streamline processes to help connect to CRMs better to share ROI in a better more clear way. Review collected by and hosted on G2.com.

I like that Adriel allows us to have all data and platforms in one place, which is convenient for tracking performance and reporting. I appreciate their support and fast response, especially how they helped us troubleshoot needs and requests in a short time. Review collected by and hosted on G2.com.

I think the user interface could be nicer, but it's not really an issue. Also, the initial setup wasn't so easy as the setup was a bit longer than expected. Review collected by and hosted on G2.com.

I really like the clean interface and ease of use of Adriel. It makes reporting easy and presents clean data that is straightforward to share with clients, allowing them to understand it easily. Review collected by and hosted on G2.com.

I find the ease of adding new clients challenging. It was hard to get used to Adriel at first, but it became easier over time. Review collected by and hosted on G2.com.

The customizable reporting is fantastic and makes sharing data with clients really easy. Review collected by and hosted on G2.com.

When using the shared teamspace link, the date range will reset to the current month when switching from one view to the next, which can be annoying, but is not a big issue. Review collected by and hosted on G2.com.