The Top 20 Easiest To Use Marketing Analytics Software

See the top Marketing Analytics Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Trackdesk

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.8

Meets Requirements

Average: 9.1

9.5

Customer Segment Breakdown

Small Business

84%

Mid Market

16%

Enterprise

Evam

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.1

9.6

Customer Segment Breakdown

Small Business

30%

Mid Market

35%

Enterprise

35%

WhatConverts

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

87%

Mid Market

12%

Enterprise

CallRail

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

75%

Mid Market

22%

Enterprise

AgencyAnalytics

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

Fibbler

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

36%

Mid Market

64%

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

27%

Mid Market

55%

Enterprise

17%

Intuit Mailchimp All-in-One Marketing Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

LocaliQ

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

72%

Mid Market

24%

Enterprise

#10

Singular

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

28%

Mid Market

53%

Enterprise

19%

#11

CTM

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

66%

Mid Market

30%

Enterprise

#12

Swydo

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

88%

Mid Market

11%

Enterprise

#13

Factors.AI

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

35%

Mid Market

55%

Enterprise

11%

#14

Coefficient

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

36%

Mid Market

46%

Enterprise

18%

#15

CleverTap

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

29%

Mid Market

53%

Enterprise

19%

#16

Madgicx

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

84%

Mid Market

13%

Enterprise

#17

Dreamdata

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.1

9.2

Customer Segment Breakdown

Small Business

34%

Mid Market

60%

Enterprise

#18

Klaviyo

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise

#19

Funnel

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

42%

Mid Market

43%

Enterprise

15%

#20

Detrics

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.1

9.5

Customer Segment Breakdown

Small Business

67%

Mid Market

25%

Enterprise