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Best Enterprise Marketing Analytics Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Enterprise Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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56 Listings in Enterprise Marketing Analytics Software Available

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    G2 Score
HubSpot Marketing Hub
(14,284)4.5 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    8.1
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,286 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
8.1
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,286 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
Google Cloud BigQuery
(1,201)4.5 out of 5
View top Consulting Services for Google Cloud BigQuery
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and

    Users
    • Data Engineer
    • Data Analyst
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 37% Enterprise
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Cloud BigQuery Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    169
    Speed
    139
    Fast Querying
    120
    Integrations
    119
    Query Efficiency
    116
    Cons
    Expensive
    126
    Query Issues
    77
    Cost Issues
    58
    Cost Management
    58
    Learning Curve
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Cloud BigQuery features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Data Collection
    Average: 8.9
    9.2
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and

Users
  • Data Engineer
  • Data Analyst
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 37% Enterprise
  • 36% Mid-Market
Google Cloud BigQuery Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
169
Speed
139
Fast Querying
120
Integrations
119
Query Efficiency
116
Cons
Expensive
126
Query Issues
77
Cost Issues
58
Cost Management
58
Learning Curve
54
View All Pros and Cons
Google Cloud BigQuery features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
9.2
Data Collection
Average: 8.9
9.2
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.8
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®

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CleverTap
(632)4.6 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Analytics software
View top Consulting Services for CleverTap
Save to My Lists
DealsSpecial offer!
75% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    83
    Ease of Use
    78
    Analytics
    76
    Automation
    61
    Campaign Management
    57
    Cons
    Learning Curve
    38
    Missing Features
    28
    Limitations
    26
    Limited Features
    20
    Slow Loading
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,796 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
83
Ease of Use
78
Analytics
76
Automation
61
Campaign Management
57
Cons
Learning Curve
38
Missing Features
28
Limitations
26
Limited Features
20
Slow Loading
20
View All Pros and Cons
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.8
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,796 Twitter followers
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
Netcore Customer Engagement Platform
(553)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Engagement
    117
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    37
    Slow Loading
    37
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.5
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Private Limited
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,842 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Helpful
126
Customer Support
125
Customer Engagement
119
Engagement
117
Cons
Missing Features
50
Slow Performance
41
Learning Curve
37
Slow Loading
37
Limited Features
32
View All Pros and Cons
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.5
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,842 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
Invoca
(961)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Data Collection
    Average: 8.9
    8.7
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,219 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    388 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.1
Data Collection
Average: 8.9
8.7
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,219 Twitter followers
LinkedIn® Page
www.linkedin.com
388 employees on LinkedIn®
Ansira Brand-to-Local Growth Platform
(284)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Customer Support
    13
    Helpful
    13
    Features
    11
    Customer Service
    10
    Cons
    Time Issues
    5
    Expensive
    4
    High Pricing
    4
    Inadequate Support
    4
    Poor Customer Support
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.5
    Data Collection
    Average: 8.9
    9.5
    Multichannel Tracking
    Average: 8.7
    9.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    671 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,296 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 21% Mid-Market
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Customer Support
13
Helpful
13
Features
11
Customer Service
10
Cons
Time Issues
5
Expensive
4
High Pricing
4
Inadequate Support
4
Poor Customer Support
4
View All Pros and Cons
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.5
Data Collection
Average: 8.9
9.5
Multichannel Tracking
Average: 8.7
9.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
671 Twitter followers
LinkedIn® Page
www.linkedin.com
1,296 employees on LinkedIn®
Clarisights
(63)4.9 out of 5
7th Easiest To Use in Marketing Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Clarisights is the leading marketing analytics platform for Enterprises. Connect, visualize and explore all your marketing data in one place. Go from a cross-channel overview to in-depth campaign deep

    Users
    No information available
    Industries
    • Consumer Goods
    • Apparel & Fashion
    Market Segment
    • 79% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Clarisights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Helpful
    23
    Reporting
    22
    Analytics
    20
    Intuitive
    17
    Cons
    Time Delays
    5
    Lack of Information
    3
    Learning Curve
    3
    API Issues
    2
    Integration Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Clarisights features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.8
    Data Collection
    Average: 8.9
    9.8
    Multichannel Tracking
    Average: 8.7
    9.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Clarisights
    Company Website
    Year Founded
    2018
    HQ Location
    Lewes, US
    Twitter
    @Clarisights
    1,125 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Clarisights is the leading marketing analytics platform for Enterprises. Connect, visualize and explore all your marketing data in one place. Go from a cross-channel overview to in-depth campaign deep

Users
No information available
Industries
  • Consumer Goods
  • Apparel & Fashion
Market Segment
  • 79% Enterprise
  • 17% Mid-Market
Clarisights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Helpful
23
Reporting
22
Analytics
20
Intuitive
17
Cons
Time Delays
5
Lack of Information
3
Learning Curve
3
API Issues
2
Integration Issues
2
View All Pros and Cons
Clarisights features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.8
Data Collection
Average: 8.9
9.8
Multichannel Tracking
Average: 8.7
9.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Clarisights
Company Website
Year Founded
2018
HQ Location
Lewes, US
Twitter
@Clarisights
1,125 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
Singular
(465)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Marketing Analytics software
View top Consulting Services for Singular
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

    Users
    • User Acquisition Manager
    • Marketing Manager
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Singular Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    103
    Ease of Use
    68
    Helpful
    48
    Features
    45
    Analytics
    39
    Cons
    Poor UI
    23
    Poor Interface Design
    21
    Limited Features
    19
    Lack of Information
    18
    Limitations
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Singular features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Data Collection
    Average: 8.9
    8.7
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Singular
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @TweetSingular
    1,267 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    357 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

Users
  • User Acquisition Manager
  • Marketing Manager
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 28% Small-Business
Singular Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
103
Ease of Use
68
Helpful
48
Features
45
Analytics
39
Cons
Poor UI
23
Poor Interface Design
21
Limited Features
19
Lack of Information
18
Limitations
17
View All Pros and Cons
Singular features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.9
Data Collection
Average: 8.9
8.7
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.8
Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@TweetSingular
1,267 Twitter followers
LinkedIn® Page
www.linkedin.com
357 employees on LinkedIn®
Demandbase One
(1,903)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
    • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
    • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    6.1
    Data Collection
    Average: 8.9
    7.5
    Multichannel Tracking
    Average: 8.7
    6.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,496 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,036 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
  • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
  • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
6.1
Data Collection
Average: 8.9
7.5
Multichannel Tracking
Average: 8.7
6.7
Campaign Insights
Average: 8.8
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,496 Twitter followers
LinkedIn® Page
www.linkedin.com
1,036 employees on LinkedIn®
Evam
(183)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Marketing Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

    Users
    No information available
    Industries
    • Banking
    • Telecommunications
    Market Segment
    • 39% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Evam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    81
    Helpful
    70
    Intuitive
    55
    Automation
    53
    Customer Support
    50
    Cons
    Learning Curve
    32
    Steep Learning Curve
    16
    Difficult Learning
    15
    Complex Features
    13
    Not Intuitive
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Evam features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.9
    Data Collection
    Average: 8.9
    9.8
    Multichannel Tracking
    Average: 8.7
    9.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EVAM
    Company Website
    Year Founded
    2015
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Users
No information available
Industries
  • Banking
  • Telecommunications
Market Segment
  • 39% Enterprise
  • 37% Mid-Market
Evam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
81
Helpful
70
Intuitive
55
Automation
53
Customer Support
50
Cons
Learning Curve
32
Steep Learning Curve
16
Difficult Learning
15
Complex Features
13
Not Intuitive
13
View All Pros and Cons
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.9
Data Collection
Average: 8.9
9.8
Multichannel Tracking
Average: 8.7
9.8
Campaign Insights
Average: 8.8
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®
SAP Emarsys
(542)4.3 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 22% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform designed to facilitate personalized customer experiences across various channels, including email, SMS, social media, and the web.
    • Reviewers appreciate the platform's intuitive interface, comprehensive analytics, effective campaign management features, and the ability to create personalized customer experiences across various channels.
    • Users mentioned that the platform can be difficult to customize without technical expertise, some features have a steep learning curve, and integration with external systems or data sources can be time-consuming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Automation
    57
    Features
    55
    Helpful
    44
    Personalization
    42
    Cons
    Learning Curve
    39
    Missing Features
    38
    Difficult Learning
    32
    Not Intuitive
    28
    Complexity
    27
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Emarsys features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,344 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 22% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform designed to facilitate personalized customer experiences across various channels, including email, SMS, social media, and the web.
  • Reviewers appreciate the platform's intuitive interface, comprehensive analytics, effective campaign management features, and the ability to create personalized customer experiences across various channels.
  • Users mentioned that the platform can be difficult to customize without technical expertise, some features have a steep learning curve, and integration with external systems or data sources can be time-consuming.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Automation
57
Features
55
Helpful
44
Personalization
42
Cons
Learning Curve
39
Missing Features
38
Difficult Learning
32
Not Intuitive
28
Complexity
27
View All Pros and Cons
SAP Emarsys features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.3
8.5
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,344 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
IBM Planning Analytics
(241)4.4 out of 5
Optimized for quick response
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes enabling real-time analysis and seamless collaboration. Eliminat

    Users
    • Financial Analyst
    Industries
    • Information Technology and Services
    • Financial Services
    Market Segment
    • 53% Enterprise
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • IBM Planning Analytics is a tool for budgeting and forecasting, integrating AI into BI and analytics workflows, and offering features such as a Planning Analytics Assistant and Multivariate AI Forecasting.
    • Users like the platform's capability to integrate with Microsoft Excel, automate workflow, improve efficiency, and enable informed decision making with its business logic integrated into the system.
    • Reviewers experienced difficulties with setting up dashboards, modeling data, creating visuals, troubleshooting business rules, and found the platform to be complex with not many online resources available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • IBM Planning Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Planning Efficiency
    33
    Efficiency
    31
    Analytics
    28
    Flexibility
    27
    Ease of Use
    25
    Cons
    Learning Curve
    25
    Learning Difficulty
    16
    User Difficulty
    16
    Difficult Learning
    13
    Slow Performance
    12
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • IBM Planning Analytics features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Data Collection
    Average: 8.9
    8.9
    Multichannel Tracking
    Average: 8.7
    9.4
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    IBM
    Company Website
    Year Founded
    1911
    HQ Location
    Armonk, NY
    Twitter
    @IBM
    708,950 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    339,241 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes enabling real-time analysis and seamless collaboration. Eliminat

Users
  • Financial Analyst
Industries
  • Information Technology and Services
  • Financial Services
Market Segment
  • 53% Enterprise
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • IBM Planning Analytics is a tool for budgeting and forecasting, integrating AI into BI and analytics workflows, and offering features such as a Planning Analytics Assistant and Multivariate AI Forecasting.
  • Users like the platform's capability to integrate with Microsoft Excel, automate workflow, improve efficiency, and enable informed decision making with its business logic integrated into the system.
  • Reviewers experienced difficulties with setting up dashboards, modeling data, creating visuals, troubleshooting business rules, and found the platform to be complex with not many online resources available.
IBM Planning Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Planning Efficiency
33
Efficiency
31
Analytics
28
Flexibility
27
Ease of Use
25
Cons
Learning Curve
25
Learning Difficulty
16
User Difficulty
16
Difficult Learning
13
Slow Performance
12
View All Pros and Cons
IBM Planning Analytics features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.3
8.9
Data Collection
Average: 8.9
8.9
Multichannel Tracking
Average: 8.7
9.4
Campaign Insights
Average: 8.8
Seller Details
Seller
IBM
Company Website
Year Founded
1911
HQ Location
Armonk, NY
Twitter
@IBM
708,950 Twitter followers
LinkedIn® Page
www.linkedin.com
339,241 employees on LinkedIn®
MoEngage
(519)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Features
    43
    Helpful
    38
    Customer Support
    35
    Analytics
    34
    Cons
    Missing Features
    22
    Learning Curve
    17
    Expensive
    13
    Difficult Learning
    11
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,542 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    873 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Features
43
Helpful
38
Customer Support
35
Analytics
34
Cons
Missing Features
22
Learning Curve
17
Expensive
13
Difficult Learning
11
Limitations
11
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,542 Twitter followers
LinkedIn® Page
www.linkedin.com
873 employees on LinkedIn®
WebEngage
(724)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Helpful
    92
    Journey Creation
    92
    Customer Support
    88
    Analytics
    85
    Cons
    Missing Features
    56
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    35
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Data Collection
    Average: 8.9
    8.6
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Helpful
92
Journey Creation
92
Customer Support
88
Analytics
85
Cons
Missing Features
56
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
35
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.6
Data Collection
Average: 8.9
8.6
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.8
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,108 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
Adobe Customer Journey Analytics
(113)4.2 out of 5
Optimized for quick response
View top Consulting Services for Adobe Customer Journey Analytics
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 36% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Customer Journey Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    38
    Analytics
    37
    Journey Management
    30
    Integrations
    25
    Ease of Use
    23
    Cons
    Learning Curve
    43
    Expensive
    23
    Difficult Setup
    19
    Not Intuitive
    13
    Complexity
    12
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Customer Journey Analytics features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    7.9
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 36% Enterprise
  • 29% Mid-Market
Adobe Customer Journey Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
38
Analytics
37
Journey Management
30
Integrations
25
Ease of Use
23
Cons
Learning Curve
43
Expensive
23
Difficult Setup
19
Not Intuitive
13
Complexity
12
View All Pros and Cons
Adobe Customer Journey Analytics features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
7.9
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,655 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
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Enterprise
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  • Enterprise
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Market Segments
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Enterprise
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