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Tracksuit Reviews & Product Details

Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney.

Product Website

Seller

Tracksuit

Languages Supported

English

Product Description

Tracksuit is modern brand tracking for modern consumer brands. We provide you with a beautiful and easy to use dashboard where you can track your brand's performance over time against target audiences, specific campaigns or messaging, and key competitors. Marketing teams use Tracksuit to improve brand health and prove ROI on brand spend - leading to faster growth, lower acquisition costs, higher lifetime customer value, and increased future demand. We survey thousands of people a week from our panels of millions around the world to update your always-on dashboard with fresh data to help you understand how your brand stacks up in the minds of consumers. We've taken world class brand tracking digital, and in doing so, made it 1/10th of the traditional price and 10x easier to use than traditional methods.

Overview by

Connor Archbold (Founder, Tracksuit | Partner, Previously Unavailable | Scout, Blackbird)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Average Discount

10%

View More Pricing Information

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Tracksuit Media

Track the size and growth of your category and total addressable market. Understand your conversion from awareness, to preference and usage, in relation to key competitors. Use this to prove ROI on brand marketing to management and stakeholders.

Measure how awareness, consideration, preference, and usage differ across genders, regions, and age groups. Know where, and who, to target with focused marketing efforts.

Learn how your brand health is changing over time. Understand the growth of your brand across the marketing funnel and compare to your category average. New data is updated daily, and displayed beautifully, against all competitors.

See what words people associated with your brand to understand whether your messaging is leaving the mark you want it to. Bigger bubbles represent words that are associated more frequently with your brand.

See how your brand and its competitors are converting down the funnel from awareness to preference.

See how your brand metrics are shifting over time, compared to competitors.

Tracksuit Reviews (51)

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Amie L.

Mid-Market (51-1000 emp.)

11/19/2023

"Seamless Tracksuit Experience"

5/5

What do you like best about Tracksuit?

The Tracksuit platform is user intuitive and so easy to navigate. The Tracksuit team are responsive, lovely to work with and explain their platform in a simple to understand way.

The team have done a great job of anticipating what marketers want to see and how to drill down into brand tracking results to gain a greater understanding of our position in market.

The data filtering and export functionality makes using the dashboard seamless Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

The platform scratches the surface of what could possibly be tracked and understood. Looking forward to see what new features are rolled out in the coming months Review collected by and hosted on G2.com.

What problems is Tracksuit solving and how is that benefiting you?

Tracksuit provide a snapshot of full funnel brand tracking. Being able to filter by a single competitor, age, demographic profile etc help inform our business where there may be opportunities or areas of improvement. The self serve functionality means we are not waiting on another agency to provide a report and we are able to jump into the Tracksuit platform as and when needed to get the information we need for our business Review collected by and hosted on G2.com.

Emma C.

Mid-Market (51-1000 emp.)

10/3/2023

"Best Place To Start"

3.5/5

What do you like best about Tracksuit?

It's beautiful, easy to use, consistant data that shines a light on information we would otherwise be in the dark about. It's a great way to introduce brand measurement to a business and communicate brand health over time. Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

Data always needs to be taken with a grain of salt - there's a lot of variables that contribute to the numbers being a bit rougue, so it needs to be consumed as a snaphot of the story not the end-all-and-be-all of brand health. That said, it's still better than no data at all and still provides a consistant understanding of where your brand is at - it just needs to have a healthy amount of context applied to it. Review collected by and hosted on G2.com.

What problems is Tracksuit solving and how is that benefiting you?

We've got appropriate data to support our understanding of brand health, over time, and in corraltion to our internal measures / metrics. We've got a sounder understanding of the best way to think about brand vs. performance marketing. We've got clarity on areas to focus on, and goals to support the brand strategy. Review collected by and hosted on G2.com.

Christina K.

Mid-Market (51-1000 emp.)

9/25/2023

"Highly recommend!"

5/5

What do you like best about Tracksuit?

Within just a few months of using Tracksuit we were able to gain invaluable insights about our position in the market, our audience, and our key competitors. Since then we've used it to messure the ongoing effectiveness of our campaigns, which in turn has helped inform our broader marketing strategy and how we go to market across Australia. The platform is incredibly intuitive and the team at Tracksuit are beyond amazing - they're always available to provide helpful tips, insights, and early access to new features. They're also genuinely lovely people who we consider to be true partners of our business. I would definitely recommend Tracksuit to any marketer who's looking to get thorough insights on the strength of their brand. Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

Any features or tools that Tracksuit doesn't currently provide are usually a very short term pain as the platform is constantly improving. Review collected by and hosted on G2.com.

Danique F.

Small-Business (50 or fewer emp.)

9/25/2023

"Excellent tool to facilitate brand insights in economical way"

5/5

What do you like best about Tracksuit?

Always on brand tracking that allows SMEs or those with limited budgets to be able to access all important brand tracking metrics. As a smaller FMCG company we always found gaining insights into our brand metrics was out of reach due to budget constraints, until we found Tracksuit. Now we have a wealth of data to drive insights on our brand which includes being able to track our brand statements. Clear easy to use dashboards, integrating AI to assist with deriving insights from the data. Tracksuit is a real game changer in brand metric space. Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

Have not found anything yet. There is nothing we have discovered that we have not found useful. Review collected by and hosted on G2.com.

What problems is Tracksuit solving and how is that benefiting you?

Tracksuit has enabled us to not only get an understanding of our marketing funnel and therefore where our focus needs to be, but has allowed us to dig deeper into demographics and regions so we can tailor our marketing plan to areas that we've identified through Tracksuit require focus in different ways.

Through the brand tracking statements we have been able to ascertain which messages we need to work harder on activating and where we may need to adapt those messages. Review collected by and hosted on G2.com.

Kim H.

Mid-Market (51-1000 emp.)

9/19/2023

"Clear and valuable insights that help to detect leaks"

5/5

What do you like best about Tracksuit?

The insights! You can use them & they make sense. I love benchmarking ourselves against the competition and using the data to inform our strategy. Plus, it's cost-effective compared to traditional research methods - and better! I think Tracksuit is a winner, plus I love the team. Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

I just noticed that the statements tab has been updated. It's excellent! I'd love it if AI could scan user feedback and suggest areas for improvement, like, "Hey, Signature looks like you could be better here," and then provide specific recommendations. But that's me having to think about something! Also, can you add a campaign date anywhere in your dashboard? Review collected by and hosted on G2.com.

What problems is Tracksuit solving and how is that benefiting you?

Since Tracksuit turned up, it has effectively ended speculative discussions among our leadership team and instead provides concrete data about Signature Homes' reputation among the public. The valuable insights it offers have empowered me to substantiate the key elements of our marketing strategy. We have used the data to create our "Leaky Pipe" framework that pinpoints our leaks in the customer journey, from initial consideration to preference. Even our franchise network, primarily consisting of builders, understands the data - which, trust me, is a huge WIN! Review collected by and hosted on G2.com.

Liz B.

General Manager Marketing

Mid-Market (51-1000 emp.)

11/20/2023

"Tracksuit understand my business needs and are constantly evolving to offer more solutions."

5/5

What do you like best about Tracksuit?

It's intuitive to use and share, I was self sufficient from day one, no need for extensive training. There are no limits to the number of users on our account. The new AI functions are fairly accurate at auto-generating some topline insights and analysis which is a total time saver. The account team is so responsive and always available. I can go on at any time and see live data. The CSV reports can be downloaded to integrate into my monthly reporting Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

The number of brands tracked is limited by my budget although additional brands are reasonably priced. Review collected by and hosted on G2.com.

Sophie S.

Mid-Market (51-1000 emp.)

9/26/2023

"Innovative, affordable and no-frills approach to brand tracking"

5/5

What do you like best about Tracksuit?

Tracksuit has done an amazing job in increasing the accessibility of brand tracking, which historically costs over $100K and is simply unaffordable to smaller brands. The platform is intuitive, beautifully designed and I appreciate the constant efforts to improve the product. The customer/client service is also second to none (shoutout to Natasha!). Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

The monthly sample size makes it difficult for smaller brands to establish significance. It would be great if there was an option to increase the sample size for an additional cost. Review collected by and hosted on G2.com.

What problems is Tracksuit solving and how is that benefiting you?

Tracksuit gives us a holistic understanding of our brand in a broader target market that we have not historically researched. Further, our previous brand research efforts have always been annual, meaning results are subject to recency bias. Conversely, Tracksuit's always-on approach means we can better understand our brand awareness and image. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Small-Business (50 or fewer emp.)

11/6/2023

"Tracksuit is the brand health tracking solution we had always needed but didn't know existed"

5/5

What do you like best about Tracksuit?

Tracksuit is affordable, robust and the platform is particular easy to use (the beautiful design helps). We really enjoy being able to gauge our brand growth in almost real time as well as the broader category insights it offers. It's been invaluable for us while on a growth spurt as a brand to be able to measure the impact of certain activities and investment. The reports are also easy to pull from the platform and really helpful for internal reporting. On another note - the tracksuit team are a bunch of legends and go above and beyond in onboarding and promoting new feature adoption. Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

I don't have any specific critique to share because the platform 'is what it says on the tin'. Obviously the dream state would be to be able to survey audiences based on brand-specific questions of our choosing, but that's not the role of this platform and was never meant to be, and would cost about 20 times more if it were! Review collected by and hosted on G2.com.

What problems is Tracksuit solving and how is that benefiting you?

We onboarded Tracksuit ahead of a major retail launch specifically so that we could track awareness over time and have more visibility on insights in the category. Tracksuit has helped us test assumptions and to prove the value of certain activities and investment over the launch period and beyond. Review collected by and hosted on G2.com.

Tom A.

Mid-Market (51-1000 emp.)

9/17/2023

"Brand tracking at its finest."

5/5

What do you like best about Tracksuit?

Having the ability to track key brand health metrics at almost a 'real time' level has been fantastic. Monthly tracking not only means I have up to date data when requested, but also allows me to accurately compare with prior periods and how it links up with monthly in market depletions performance.

Most notably, Tracksuit played an integral role in our recent 2024 brand planning as a way of illustrating to our global heads the key metrics we want to keep winning in, why and how we will achieve it. Review collected by and hosted on G2.com.

What do you dislike about Tracksuit?

Originally, my minimal gripe was not having colour coded graphs to easily show our performance vs competitors. This was quickly resolved by the Tracksuit team and means the graphs we have access to show each competitor brand and us clearly and concisely. Review collected by and hosted on G2.com.