Best Marketing Analytics Software for Small Business

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 624

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ClicData (+1.36%) - Among all products in this category, ClicData recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 68,000+ Authentic Reviews
  • 624+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, AgencyAnalytics, LocaliQ, Intuit Mailchimp All-in-One Marketing Platform, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=localiq&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=trackdesk&segment=small-business)

HubSpot Marketing Hub

HubSpot Marketing Hub is a software designed to consolidate marketing tools and customer data into a unified platform for modern marketing teams. The software provides email marketing, landing page management, social media management, and data analytics by leveraging a native CRM architecture that eliminates data silos. It automates data synchronization across marketing channels and reduces the time marketers spend switching between applications and reconciling data across systems. HubSpot Marketing Hub addresses fragmented customer data, inefficient execution, and wasted time on tool management by keeping all customer information, interaction history, and engagement data accessible within a single marketing workflow. The software supports use cases ranging from small marketing teams to enterprise organizations, with unified reporting that ties marketing activities to revenue and integrations across the full HubSpot CRM platform.

Average Rating: 4.4/5.0

Total Reviews: 14,318

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 52% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HubSpot Marketing Hub, enjoying seamless integration and powerful automation features.
  • Users appreciate the user-friendly email marketing features of HubSpot, enabling powerful campaigns with ease and efficiency.
  • Users value the automation capabilities of HubSpot Marketing Hub, effectively streamlining workflows and enhancing productivity.
  • Users find HubSpot Marketing Hub's intuitive interface and automation tools enhance productivity and simplify marketing tasks.
  • Users appreciate the beginner-friendly tools of HubSpot Marketing Hub, making powerful marketing effortless and streamlined.
Cons
  • Users find the learning curve steep, requiring significant training to effectively use HubSpot Marketing Hub's features.
  • Users find the missing features in HubSpot Marketing Hub restrictive, especially for smaller teams needing advanced functionality.
  • Users find the limited features of cheaper plans restrictive, hindering their ability to fully utilize HubSpot Marketing Hub.
  • Users find the pricing quite expensive, especially as their contact list and needs grow beyond the basic plans.
  • Users find HubSpot Marketing Hub's high pricing challenging, especially for smaller teams needing advanced features.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Semrush

Semrush is a software designed to empower marketers to command their online presence and create measurable brand visibility impact. The software provides AI-driven insights across SEO, content marketing, paid media, and social strategy by leveraging the industry's most expansive proprietary dataset. It automates competitive intelligence gathering and reduces the manual effort required to monitor keyword rankings, backlink profiles, and paid media performance. Semrush addresses the challenge of winning visibility in an evolving digital landscape by delivering unified insights that span search, content, and social channels. The software supports more than 28 million users globally, from scaling startups to Fortune 500 companies, across North America, Europe, and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,930

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

CallRail

CallRail is a software designed to help businesses attract more leads, convert more customers, and optimize their marketing performance. The software provides call, text, chat, and form attribution across the marketing journey by leveraging AI-powered conversation analysis to surface buyer insights. It automates lead interaction handling around the clock and reduces missed opportunities by ensuring no inbound inquiry goes unaddressed. CallRail addresses the challenge of linking marketing spend to actual lead outcomes by attributing each conversation touchpoint back to the specific campaign or channel that generated it. The software supports more than 220,000 businesses worldwide with integrations into platforms such as Google Ads, enabling data-driven optimization of paid and organic marketing programs.

Average Rating: 4.5/5.0

Total Reviews: 1,746

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How Do G2 Users Rate CallRail?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind CallRail?

  • Seller: CallRail
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • Twitter: @CallRail
    6,067 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    359 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Real Estate
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About CallRail?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of CallRail, facilitating smooth call management and effective tracking of marketing efforts.
  • Users value the ease of use and powerful tracking features of CallRail, enhancing lead management and marketing insights.
  • Users value the powerful call tracking capabilities of CallRail, providing clear insights into effective marketing campaigns.
  • Users find the insightful tracking capabilities of CallRail essential for understanding their call campaigns effectively.
  • Users appreciate the call recording features of CallRail, enabling effective communication and easy access to important calls.
Cons
  • Users note the missing features in CallRail, like advanced automations and better voice assistance, affecting usability.
  • Users report integration issues with third-party apps and CRM systems, causing challenges in setup and functionality.
  • Users face frequent call issues with CallRail, particularly in forwarding calls and CRM integration challenges.
  • Users note that CallRail can be expensive, especially with pricing adding up quickly and costs similar to alternatives.
  • Users find the learning curve steep, especially for bulk management and navigating the platform efficiently.

What Are Recent G2 Reviews of CallRail?

What Are G2 Users Discussing About CallRail?

Klaviyo

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one solution. The software provides email marketing, SMS, RCS, push notifications, WhatsApp, reviews, forms, and ads orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, and timing. It automates personalized, trigger-based customer journeys across every channel and reduces the complexity of managing multiple disconnected marketing tools. Klaviyo addresses the challenge of scaling conversions for B2C businesses by capturing every click, purchase, and conversation into a unified customer profile that powers real-time personalization. The software supports more than 170,000 businesses with analytics including RFM analysis, funnel reporting, and catalog insights, and syncs with 400 or more tools to capture and unify behavioral data.

Average Rating: 4.6/5.0

Total Reviews: 1,315

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,983 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
  • Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
  • Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
  • Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
  • Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
Cons
  • Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
  • Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
  • Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
  • Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
  • Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

AgencyAnalytics

AgencyAnalytics is a software designed to streamline reporting processes and showcase full marketing impact for marketing agencies and their clients. The software provides live, customizable dashboards and insightful reports across SEO, PPC, call tracking, social media, email marketing, ecommerce, and local marketing by leveraging integrations with over 80 platforms. It automates daily rank tracking and backlink monitoring and reduces the time agencies spend manually compiling and formatting client reports. AgencyAnalytics addresses the challenge of managing multiple clients across multiple channels by consolidating all marketing data into single, seamless dashboards that are fully white-labeled for each agency. The software supports agencies at every stage of growth with flexible per-client pricing, a built-in suite of SEO tools, and a 14-day free trial requiring no credit card.

Average Rating: 4.7/5.0

Total Reviews: 452

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind AgencyAnalytics?

  • Seller: AgencyAnalytics
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Toronto
  • Twitter: @agencyanalytics
    4,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in AgencyAnalytics, enjoying quick access to integrated data and responsive support.
  • Users love the time-saving features of AgencyAnalytics, allowing for quick data organization and seamless reporting.
  • Users commend the exceptional customer support from AgencyAnalytics, praising their responsiveness and tailored assistance.
  • Users commend the user-friendly interface of AgencyAnalytics, appreciating its ease of use and fast setup.
  • Users appreciate the seamless integration capabilities of AgencyAnalytics, enhancing data visibility and reporting efficiency.
Cons
  • Users are frustrated by the integration issues with various platforms, severely limiting functionality and support options.
  • Users note the limited features of AgencyAnalytics, impacting comprehensive analysis and integration capabilities for key platforms.
  • Users face a tricky reporting issue due to a steep learning curve and integration limitations affecting dashboard setups.
  • Users experience significant connection issues due to limited integrations and frequent disconnections, impacting overall functionality.
  • The learning curve for setting up and structuring dashboards in AgencyAnalytics can be challenging for users.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

LocaliQ

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

Average Rating: 4.5/5.0

Total Reviews: 1,064

How Do G2 Users Rate LocaliQ?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind LocaliQ?

  • Seller: USA TODAY Co.
  • Company Website:
  • Year Founded: 1906
  • HQ Location: Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
  • LinkedIn® Page: www.linkedin.com
    5,795 employees on LinkedIn®
  • Ownership: NYSE: GCI

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About LocaliQ?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from LocaliQ, noting their responsiveness, personalization, and strategic guidance.
  • Users value the responsive team communication and ease of use that LocaliQ consistently provides during marketing efforts.
  • Users value the team's helpfulness, noting their genuine care and proactive support for achieving success.
  • Users highlight the significant business growth achieved with LocaliQ, boosting leads and enhancing marketing strategies effectively.
  • Users appreciate the ease of use of LocaliQ, streamlining target audience selection and campaign management effortlessly.
Cons
  • Users find LocaliQ expensive, emphasizing the challenge of high costs for small businesses with limited budgets.
  • Users find the high costs of LocaliQ challenging, especially for small businesses with limited budgets.
  • Users express concern over limited features in LocaliQ, impacting lead quality and regional support.
  • Users face a lack of customer support with LocaliQ, resulting in a challenging learning experience.
  • Users report overpromised sales results with vague metrics and aggressive upselling tactics, leading to dissatisfaction.

What Are Recent G2 Reviews of LocaliQ?

What Are G2 Users Discussing About LocaliQ?

Intuit Mailchimp All-in-One Marketing Platform

Intuit Mailchimp All-in-One Marketing Platform is a software designed to help businesses personalize every email and SMS for every customer to foster repeat business and build lasting brand loyalty. The software provides data-backed recommendations, AI-powered content creation, and multichannel campaign management by leveraging a 99% delivery rate and more than 300 integrations with existing business workflows. It automates audience segmentation and campaign personalization and reduces the manual effort required to engage customers across email, SMS, and digital channels. Intuit Mailchimp All-in-One Marketing Platform addresses the challenge of turning marketing insights into revenue by placing data-backed recommendations at the center of every campaign decision. The software supports more than 11 million businesses worldwide and has released 100 or more new features since its acquisition by Intuit, enabling growing businesses to scale their marketing without added complexity.

Average Rating: 4.4/5.0

Total Reviews: 5,199

How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

  • Seller: Intuit Mailchimp
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Atlanta, GA
  • Twitter: @MailChimp
    238,536 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,377 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 72% Small, 20% Medium

What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Intuit Mailchimp, finding campaign creation and management remarkably straightforward.
  • Users appreciate the intuitive and easy-to-use email marketing platform of Mailchimp, boosting campaign success and revenue.
  • Users value the easy-to-use email management features of Mailchimp, simplifying the marketing process for businesses.
  • Users appreciate the intuitive and user-friendly interface of Mailchimp, simplifying campaign management and performance tracking.
  • Users love the easy creation features of Mailchimp, allowing for simple campaign building and performance tracking.
Cons
  • Users find Mailchimp increasingly expensive, especially for advanced features and growing contact lists, impacting small businesses.
  • Users find the platform has limited features for advanced automations, restricting scalability and customization.
  • Users find the missing features in Intuit Mailchimp frustrating, complicating the setup and familiarization process.
  • Users find the learning curve challenging, suggesting improvements like interactive training for better understanding.
  • Users find limited customization options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively.

What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

Trackdesk

Trackdesk is a software designed to help companies launch, manage, and optimize affiliate, referral, and partner programs without limits on scale or growth. The software provides 100% tracking accuracy across devices, channels, and campaigns, along with customizable dashboards, trend analysis, and AI-powered insights by leveraging more than 900 integrations with CRMs, e-commerce platforms, and payment providers including Stripe, PayPal, Wise, and Tipalti. It automates affiliate tracking, reporting, and bulk payout processing and reduces the manual work that slows affiliate program management at scale. Trackdesk addresses the challenges of click caps, inflated costs, and painful migrations by offering unlimited affiliates, transparent value-based pricing, and a dedicated migration service backed by expert onboarding managers. The software supports SaaS companies, trading platforms, e-commerce businesses, agencies, and affiliate networks worldwide with ISO 27001 certification, GDPR compliance, advanced fraud prevention, and a unique Partnership Managers Marketplace.

Average Rating: 4.8/5.0

Total Reviews: 341

How Do G2 Users Rate Trackdesk?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Trackdesk?

  • Seller: trackdesk
  • Year Founded: 2022
  • HQ Location: Prague, CZ
  • Twitter: @Get_Trackdesk
    79 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 89% Small, 17% Medium

What Do G2 Reviewers Say About Trackdesk?

AI-generated summary from verified user reviews

Pros
  • Users find Trackdesk to offer ease of use with intuitive navigation and automation, enhancing affiliate management efficiency.
  • Users value the accurate performance tracking of Trackdesk, ensuring reliability and seamless integration with e-commerce operations.
  • Users value the intuitive and clean user interface of Trackdesk, enhancing productivity and ease of use.
  • Users appreciate the ease of monitoring affiliate performance with Trackdesk's intuitive dashboard for effective campaign management.
  • Users appreciate the insights from reporting in Trackdesk, which simplifies performance tracking and saves valuable time.
Cons
  • Users find the reporting process cumbersome, as it requires extra clicks and lacks customizable options.
  • Users have noted limited customization options for dashboard widgets and partner signup forms, impacting flexibility and insights.
  • Users find the reporting features inadequate, noting a need for more flexibility and customization options.
  • Users feel there is insufficient information available for beginners, making it challenging to effectively utilize Trackdesk.
  • Users feel that in-app guidance and API documentation need improvement to enhance usability and effectiveness of Trackdesk.

What Are Recent G2 Reviews of Trackdesk?

WhatConverts

WhatConverts is a software designed to show marketers and business owners how well their marketing is working through all-in-one lead tracking. The software provides call tracking, form tracking, chat tracking, and keyword-level call tracking for PPC ads by leveraging a centralized lead management and reporting dashboard that consolidates all lead data in one place. It automates lead capture and attribution across every inbound channel and reduces the guesswork involved in identifying which campaigns generate the highest quality leads. WhatConverts addresses the challenge of proving marketing ROI for agencies and their clients by linking every lead back to the specific campaign, keyword, or channel responsible for it. The software supports marketing agencies and small businesses with robust reporting, extensive integrations, and affordable pricing that delivers strong value for tracking, managing, and reporting on leads.

Average Rating: 4.9/5.0

Total Reviews: 317

How Do G2 Users Rate WhatConverts?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind WhatConverts?

  • Seller: WhatConverts
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Charlotte, NC
  • Twitter: @whatconverts
    273 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    47 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Construction
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About WhatConverts?

AI-generated summary from verified user reviews

Pros
  • Users praise the outstanding customer support from WhatConverts, appreciating quick responses and persistent follow-up on issues.
  • Users value the outstanding customer support from WhatConverts, ensuring swift assistance and issue resolution during integrations.
  • Users appreciate the ease of use of WhatConverts, highlighting its quick setup and intuitive interface for tracking leads.
  • Users value the easy setup of WhatConverts, enabling seamless tracking and integrations without the need for extensive training.
  • Users admire the exceptional customer service of WhatConverts, appreciating prompt assistance and genuine support throughout their experience.
Cons
  • Users find WhatConverts to be expensive, but believe its high price is justified by its benefits and support.
  • Users desire better lead segmentation and integration features in WhatConverts to enhance usability and analytics.
  • Users experience a learning curve with WhatConverts, especially when transitioning and integrating with other software.
  • Users note integration issues with WhatConverts, seeking more direct connections to various CRMs for better usability.
  • Users find the learning difficulty with the user interface and features to be a challenge for effective usage.

What Are Recent G2 Reviews of WhatConverts?

What Are G2 Users Discussing About WhatConverts?

GetResponse

GetResponse is a software designed to drive more consistent, repeatable revenue across the entire customer journey through lifecycle automation. The software provides email, SMS, and push notification campaign execution along with behavioral triggers and built-in deliverability by leveraging deep integrations to connect marketing activity across every stage of the customer lifecycle. It automates customer movement from first touch through first purchase, repeat purchase, and reactivation and reduces manual work associated with managing disconnected marketing tools. GetResponse addresses the challenge of campaign chaos and unpredictable revenue by consolidating all lifecycle marketing into one system built to move customers forward. The software supports businesses with flexible integrations, a variety of pre-built templates, and 24/7 live customer support to make complex marketing tasks more accessible.

Average Rating: 4.3/5.0

Total Reviews: 1,118

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How Do G2 Users Rate GetResponse?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind GetResponse?

  • Seller: GetResponse
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Poland
  • Twitter: @getresponse
    54,233 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    430 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About GetResponse?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of GetResponse, allowing for quick creation of professional email campaigns without technical skills.
  • Users rave about the exceptional customer support of GetResponse, noting prompt assistance whenever needed.
  • Users highlight the user-friendly interface of GetResponse, making email building fast and efficient with drag-and-drop features.
  • Users find GetResponse to be a highly effective platform for professional newsletters and robust email marketing campaigns.
  • Users value the user-friendly interface of GetResponse, enabling swift creation of professional email campaigns and effective automation.
Cons
  • Users find the missing features of GetResponse limiting, especially in list sorting and report clarity.
  • Users often find GetResponse expensive as costs increase with higher-tier features and larger contact lists.
  • Users find the limited features of GetResponse restrictive, especially for larger organizations needing advanced options.
  • Users experience a significant learning curve for advanced features that can hinder their ability to utilize the platform fully.
  • Users note significant pricing increases and a steep learning curve as limitations of GetResponse.

What Are Recent G2 Reviews of GetResponse?

What Are G2 Users Discussing About GetResponse?

impact.com

impact.com is a software designed to unify affiliate, creator, and advocacy programs into one comprehensive partnership management platform. The software provides access to more than 250,000 quality partners, automated task management, and true incremental value tracking by leveraging a centralized platform that eliminates the inefficiency of managing partnerships across multiple disconnected tools. It automates manual partnership workflows including payouts, reporting, and partner communications and reduces the friction that limits efficiency and growth potential. impact.com addresses the challenge of fragmented partnership programs by consolidating affiliate, creator, and advocacy management into a single system supported by an expert team that handles migration and ongoing optimization. The software supports businesses with real-time data analysis, seamless payout processing, and a centralized hub for affiliate programs that saves time and enhances marketing strategy.

Average Rating: 4.4/5.0

Total Reviews: 2,353

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How Do G2 Users Rate impact.com?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 64% Small, 16% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users face technical issues like slow page loading and poor mobile experience, impacting usability and satisfaction.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

Funnel

Funnel is the marketing intelligence platform for organizations that need dependable marketing data everywhere decisions are made. Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Data Hub is the core platform. Measure adds marketing mix modeling, attribution and incrementality testing on top.

Average Rating: 4.5/5.0

Total Reviews: 163

How Do G2 Users Rate Funnel?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Funnel?

  • Seller: Funnel
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Stockholm, Sweden
  • Twitter: @funnel_io
    21 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    393 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 44% Medium

What Do G2 Reviewers Say About Funnel?

AI-generated summary from verified user reviews

Pros
  • Users find Funnel's ease of use remarkable, streamlining data integration and reporting effortlessly across platforms.
  • Users love the seamless integrations Funnel offers, effortlessly centralizing data from numerous platforms for clear insights.
  • Users love the easy data integration of Funnel, seamlessly connecting marketing and analytics platforms for unified insights.
  • Users value the user-friendly data management capabilities of Funnel, simplifying data centralization and workflow customization.
  • Users appreciate the extensive number of connectors Funnel offers, making integration with various platforms straightforward and beneficial.
Cons
  • Users find the learning curve challenging initially, particularly with data source configurations and connections.
  • Users feel the product is expensive, particularly when needing integrations and facing additional fees for basic connectors.
  • Users find limited connectors and scalability issues frustrating, affecting the overall efficiency of their data integration tasks.
  • Users find missing features in Funnel, such as limited scalability and basic connector fees, frustrating their overall experience.
  • Users experience slow performance, especially with processing time for large data volumes and limited scalability.

What Are Recent G2 Reviews of Funnel?

What Are G2 Users Discussing About Funnel?

The Ansira platform

The Ansira platform is a software designed to help enterprise brands manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners as one synchronized marketing operation. The software provides unified technology, data management, and marketing expertise by leveraging a purpose-built architecture that connects brand-level strategy with local partner execution. It automates coordination across distributed partner networks and reduces the inconsistent messaging, inefficient spend, and limited performance visibility that result from fragmented local marketing. The Ansira platform addresses the challenge of maintaining brand consistency and marketing efficiency across large, multi-tier partner networks by enabling all participants to operate from a shared platform. The software supports enterprise brands across industries including travel, tourism, and marketing and advertising with tools designed to scale partner-driven marketing programs.

Average Rating: 4.9/5.0

Total Reviews: 281

How Do G2 Users Rate The Ansira platform?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind The Ansira platform?

  • Seller: Ansira
  • Company Website:
  • Year Founded: 1919
  • HQ Location: St. Louis, US
  • LinkedIn® Page: www.linkedin.com
    1,229 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Travel Advisor, Marketing Manager
  • Top Industries: Leisure, Travel & Tourism, Marketing and Advertising
  • Company Size: 60% Small, 22% Medium

What Do G2 Reviewers Say About The Ansira platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of the Ansira platform essential for streamlining marketing tasks and gaining insights.
  • Users find the easy integration of the Ansira platform essential for enhancing their marketing efforts effectively.
  • Users find the easy integrations of Ansira invaluable for enhancing their marketing efforts and optimizing campaigns.
  • Users value the easy integrations of Ansira, which enhance marketing management and drive substantial growth.
  • Users value the user-friendly features of Ansira for in-depth analysis and efficient campaign management.
Cons
  • Users find the platform's difficult learning curve challenging, requiring considerable time and effort to become proficient.
  • Users find the pricing to be expensive, noting there are cheaper alternatives available that perform equally well.
  • Users find the high pricing of the Ansira platform concerning, preferring more cost-effective alternatives.
  • Users feel there is significant improvement needed in customer service response time and third-party integration capabilities.
  • Users find the inadequate support from Ansira frustrating due to unresponsive customer service and undue delays.

What Are Recent G2 Reviews of The Ansira platform?

What Are G2 Users Discussing About The Ansira platform?

Sprinklr Marketing

Sprinklr Marketing is an AI-native campaign management platform that unifies campaign planning, content creation, publishing, and analytics for global marketing, creative, and media teams. It replaces disconnected tools with one system to manage the entire campaign lifecycle, from brief to performance, so teams can accelerate go-to-market, cut production costs, and enforce brand governance at scale. With specialized AI purpose-built for CX and a complete view across paid, owned, and earned media, Sprinklr Marketing helps enterprises run consistent, brand-safe campaigns across every team, market, and channel. Key Features Campaign Management: Streamline end-to-end workflows across planning, production, activation, and analytics, reducing content production costs. Content Marketing: Generate campaign briefs, copy, and localized content in seconds with generative AI, while maintaining brand tone and compliance. Social Media Advertising: Centralize paid social across 10+ channels and boost ROAS by up to 30%, with real-time comment management on paid ads. Marketing Analytics: Uncover real-time performance insights across paid, owned, and earned media in one place to drive higher marketing ROI. Creative Performance Optimization: Automatically analyze creative elements from CTAs to color palettes, with AI recommendations on what to scale, pause, or adjust. Always-on Budget and Bid Optimization: Sprinklr AI dynamically adjusts budgets, bids, and creative delivery in real time, pausing underperforming ads to improve ROI. Brand Governance at Scale: Customizable approval workflows, role-based permissions, and AI-powered compliance with pre-flight scoring and off-brand alerts. Unified Paid, Owned, and Earned View: Bring paid ads, organic posts, and earned mentions into a single platform for smarter measurement and optimization. Sprinklr Copilot: Conversational access to campaign insights, so teams can ask about top-performing posts, content ideas, and audience sentiment and act in real time. Enterprise Integrations: Connects with 100+ systems including CRM, DAM, project management, and BI tools for a single source of truth. Recognized Leader: Named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the sixth consecutive year

Average Rating: 4.1/5.0

Total Reviews: 107

How Do G2 Users Rate Sprinklr Marketing?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Sprinklr Marketing?

  • Seller: Sprinklr
  • Year Founded: 2009
  • HQ Location: New York
  • Twitter: @Sprinklr
    38,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®
  • Ownership: NYSE: CXM

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Large, 33% Small

What Do G2 Reviewers Say About Sprinklr Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Sprinklr Marketing, streamlining ad campaign management across multiple social media platforms.
  • Users appreciate the unified dashboard of Sprinklr Marketing, effectively integrating multiple social media ad platforms for streamlined management.
  • Users value the multi-channel campaign management feature of Sprinklr Marketing, streamlining their advertising efforts efficiently.
  • Users value Sprinklr Marketing for its best-in-class integration of multiple social media ad platforms, enhancing campaign management.
  • Users find Sprinklr Marketing to be very easy to use, facilitating effective exploration and producing excellent results.
Cons
  • Users often find the learning curve steep, making it challenging to effectively utilize Sprinklr Marketing's features.
  • Users find limited customization frustrating, as it restricts the adaptability of Sprinklr Marketing to their specific needs.
  • Users express frustration over limited features, such as API restrictions and lack of integration with other tools.
  • Users struggle with poor search functionality, making it difficult to find relevant information quickly and efficiently.
  • Users find the high cost of Sprinklr Marketing prohibitive, especially for small businesses seeking effective solutions.

What Are Recent G2 Reviews of Sprinklr Marketing?

What Are G2 Users Discussing About Sprinklr Marketing?

Swydo

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customizable marketing reports or dashboards. The user-friendly tool allows digital marketers to generate (client or stakeholders) reports and dashboards combining external data sources in one report. Digital agencies, brands, and franchisors save time creating professional-looking reports while adding more value to analyzing data and gaining actionable insights to improve ROI.

Average Rating: 4.7/5.0

Total Reviews: 113

How Do G2 Users Rate Swydo?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Swydo?

  • Seller: Swydo
  • Year Founded: 2013
  • HQ Location: Hilversum, NL
  • Twitter: @swydo
    1,355 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, Digital Marketing Manager
  • Top Industries: Marketing and Advertising
  • Company Size: 83% Small, 11% Medium

What Do G2 Reviewers Say About Swydo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Swydo, enabling quick and beautiful report creation without hassle.
  • Users praise Swydo's responsive customer support, highlighting the value of quick answers and personalized assistance.
  • Users value the exceptional customer support of Swydo, appreciating their swift, helpful responses to any issues.
  • Users value Swydo for its time-saving capabilities, enabling quick setup and effortless reporting across platforms.
  • Users appreciate the time-saving reporting capabilities of Swydo, significantly reducing hours spent on reporting tasks.
Cons
  • Users note that Swydo can be quite expensive, especially when managing multiple data sources, impacting long-term affordability.
  • Users notice limited customization options in Swydo, particularly regarding integrations and text fields, affecting flexibility.
  • Users find a lack of information about Swydo's functionalities, wishing for better guidance and accessible resources.
  • Users note the missing features in Swydo, particularly in complex reporting and outdated integrations.
  • Users face difficulties with integrations for niche platforms on Swydo, complicating the reporting process significantly.

What Are Recent G2 Reviews of Swydo?

What Are G2 Users Discussing About Swydo?