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Best Marketing Analytics Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Small Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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112 Listings in Small Business Marketing Analytics Available

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HubSpot Marketing Hub
(14,507)4.4 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to manage and automate marketing campaigns, track leads, and integrate with CRM systems.
    • Reviewers frequently mention the platform's user-friendly interface, efficient automation tools, and comprehensive lead tracking and nurturing features, which streamline marketing efforts and save time.
    • Users reported issues with high pricing for small teams, a steep learning curve for advanced features, and difficulties in integrating with other platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,106
    Features
    1,410
    Email Marketing
    1,350
    Intuitive
    1,276
    Automation
    1,214
    Cons
    Missing Features
    954
    Learning Curve
    953
    Limited Features
    940
    Expensive
    764
    Complexity
    590
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    8.1
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,232 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to manage and automate marketing campaigns, track leads, and integrate with CRM systems.
  • Reviewers frequently mention the platform's user-friendly interface, efficient automation tools, and comprehensive lead tracking and nurturing features, which streamline marketing efforts and save time.
  • Users reported issues with high pricing for small teams, a steep learning curve for advanced features, and difficulties in integrating with other platforms.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,106
Features
1,410
Email Marketing
1,350
Intuitive
1,276
Automation
1,214
Cons
Missing Features
954
Learning Curve
953
Limited Features
940
Expensive
764
Complexity
590
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
8.1
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,232 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
Semrush
(3,294)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive digital marketing and SEO platform that provides tools for keyword research, competitor analysis, site audits, and more.
    • Users frequently mention the platform's extensive features, user-friendly interface, and the convenience of having all SEO tools in one place, including powerful keyword research, competitor analysis, and site audits.
    • Reviewers noted that the platform can be overwhelming for beginners due to its extensive features, the pricing is considered high especially for smaller businesses, and some users reported occasional data inaccuracies and limited reporting customization.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    671
    Ease of Use
    652
    Keyword Research
    596
    Helpful
    560
    SEO Optimization
    547
    Cons
    Expensive
    456
    High Pricing
    399
    High Costs
    347
    Pricing Issues
    282
    Learning Curve
    246
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    307,087 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive digital marketing and SEO platform that provides tools for keyword research, competitor analysis, site audits, and more.
  • Users frequently mention the platform's extensive features, user-friendly interface, and the convenience of having all SEO tools in one place, including powerful keyword research, competitor analysis, and site audits.
  • Reviewers noted that the platform can be overwhelming for beginners due to its extensive features, the pricing is considered high especially for smaller businesses, and some users reported occasional data inaccuracies and limited reporting customization.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
671
Ease of Use
652
Keyword Research
596
Helpful
560
SEO Optimization
547
Cons
Expensive
456
High Pricing
399
High Costs
347
Pricing Issues
282
Learning Curve
246
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.4
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.8
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
307,087 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
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AgencyAnalytics
(433)4.7 out of 5
Optimized for quick response
8th Easiest To Use in Marketing Analytics software
View top Consulting Services for AgencyAnalytics
Save to My Lists
Entry Level Price:$59.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insi

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AgencyAnalytics is a platform designed to simplify and automate client reporting by integrating multiple data sources and creating customizable dashboards and reports.
    • Reviewers like the platform's user-friendly interface, seamless integrations, customizable dashboards, and the ability to save time by automating client reporting.
    • Users mentioned occasional disconnection issues, limited customization options, expensive pricing for freelancers and startups, and difficulties in connecting domains due to technical challenges.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AgencyAnalytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Customer Support
    49
    Time Saving
    46
    User-Friendly
    42
    Integration Capabilities
    37
    Cons
    Integration Issues
    29
    Missing Features
    14
    Learning Curve
    11
    Limited Features
    11
    Reporting Issues
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AgencyAnalytics features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Data Collection
    Average: 8.9
    9.2
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AgencyAnalytics
    Company Website
    Year Founded
    2010
    HQ Location
    Toronto
    Twitter
    @agencyanalytics
    4,011 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    156 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insi

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AgencyAnalytics is a platform designed to simplify and automate client reporting by integrating multiple data sources and creating customizable dashboards and reports.
  • Reviewers like the platform's user-friendly interface, seamless integrations, customizable dashboards, and the ability to save time by automating client reporting.
  • Users mentioned occasional disconnection issues, limited customization options, expensive pricing for freelancers and startups, and difficulties in connecting domains due to technical challenges.
AgencyAnalytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Customer Support
49
Time Saving
46
User-Friendly
42
Integration Capabilities
37
Cons
Integration Issues
29
Missing Features
14
Learning Curve
11
Limited Features
11
Reporting Issues
11
View All Pros and Cons
AgencyAnalytics features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.1
Data Collection
Average: 8.9
9.2
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
AgencyAnalytics
Company Website
Year Founded
2010
HQ Location
Toronto
Twitter
@agencyanalytics
4,011 Twitter followers
LinkedIn® Page
www.linkedin.com
156 employees on LinkedIn®
LocaliQ
(1,057)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 25% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • LocaliQ is a digital marketing tool that provides advertising, campaign management, lead management, and reporting capabilities across multiple channels.
    • Users frequently mention the tool's seamless analytics, real-time visibility, AI-powered lead management, and integration capabilities that streamline workflow and support a wide variety of campaign channels.
    • Reviewers mentioned high pricing, poor customer support, vague metrics, limited customization options for reports, and inconsistency in the quality of leads as some of the issues with the tool.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LocaliQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    27
    Helpful
    26
    Business Growth
    17
    Team Helpfulness
    17
    Lead Generation
    15
    Cons
    Expensive
    9
    Billing Issues
    6
    High Costs
    6
    Limited Features
    6
    Poor Customer Support
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LocaliQ features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.8
    Multichannel Tracking
    Average: 8.7
    8.5
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    USA TODAY Co.
    Company Website
    Year Founded
    1906
    HQ Location
    Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
    LinkedIn® Page
    www.linkedin.com
    5,769 employees on LinkedIn®
    Ownership
    NYSE: GCI
Product Description
How are these determined?Information
This description is provided by the seller.

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 25% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • LocaliQ is a digital marketing tool that provides advertising, campaign management, lead management, and reporting capabilities across multiple channels.
  • Users frequently mention the tool's seamless analytics, real-time visibility, AI-powered lead management, and integration capabilities that streamline workflow and support a wide variety of campaign channels.
  • Reviewers mentioned high pricing, poor customer support, vague metrics, limited customization options for reports, and inconsistency in the quality of leads as some of the issues with the tool.
LocaliQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
27
Helpful
26
Business Growth
17
Team Helpfulness
17
Lead Generation
15
Cons
Expensive
9
Billing Issues
6
High Costs
6
Limited Features
6
Poor Customer Support
6
View All Pros and Cons
LocaliQ features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.8
Multichannel Tracking
Average: 8.7
8.5
Campaign Insights
Average: 8.8
Seller Details
Seller
USA TODAY Co.
Company Website
Year Founded
1906
HQ Location
Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
LinkedIn® Page
www.linkedin.com
5,769 employees on LinkedIn®
Ownership
NYSE: GCI
Intuit Mailchimp All-in-One Marketing Platform
(5,384)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Analytics software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Intuit Mailchimp All-in-One Marketing Platform is a tool designed to manage email marketing, audience segmentation, landing pages, social media posts, and simple automations from a single platform.
    • Reviewers frequently mention the platform's intuitive interface, robust analytics tools, and user-friendly design that simplifies the initial setup and enhances the ease of creating and tracking campaigns.
    • Users experienced issues with the cost of using the platform becoming significantly high as the email list grows, and some found customer support to be slow to respond.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Email Marketing
    173
    Email Management
    114
    Features
    114
    Easy Creation
    109
    Cons
    Expensive
    69
    Limited Features
    50
    Missing Features
    50
    Learning Curve
    42
    Limited Customization
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Data Collection
    Average: 8.9
    8.2
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    239,483 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,612 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Intuit Mailchimp All-in-One Marketing Platform is a tool designed to manage email marketing, audience segmentation, landing pages, social media posts, and simple automations from a single platform.
  • Reviewers frequently mention the platform's intuitive interface, robust analytics tools, and user-friendly design that simplifies the initial setup and enhances the ease of creating and tracking campaigns.
  • Users experienced issues with the cost of using the platform becoming significantly high as the email list grows, and some found customer support to be slow to respond.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Email Marketing
173
Email Management
114
Features
114
Easy Creation
109
Cons
Expensive
69
Limited Features
50
Missing Features
50
Learning Curve
42
Limited Customization
36
View All Pros and Cons
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.7
Data Collection
Average: 8.9
8.2
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
239,483 Twitter followers
LinkedIn® Page
www.linkedin.com
1,612 employees on LinkedIn®
CallRail
(1,658)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Marketing Analytics software
View top Consulting Services for CallRail
Save to My Lists
DealsSpecial offer!
20% Off: $40/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a tool that helps track calls, texts, and form leads to understand which are driving results, and it also offers seamless integrations and easy reporting.
    • Reviewers like the ability to link CallRail with other software, its accessibility, the clarity it provides, and its ability to gather feedback for more effective ads.
    • Users experienced occasional pricing complexity, a learning curve for advanced features, and a need for the development team's help to implement the JavaScript snippet code on the website for integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    99
    Features
    92
    Call Tracking
    91
    Helpful
    72
    Call Recording
    62
    Cons
    Integration Issues
    24
    Learning Curve
    24
    Missing Features
    23
    Expensive
    22
    Call Issues
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Data Collection
    Average: 8.9
    8.3
    Multichannel Tracking
    Average: 8.7
    8.4
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a tool that helps track calls, texts, and form leads to understand which are driving results, and it also offers seamless integrations and easy reporting.
  • Reviewers like the ability to link CallRail with other software, its accessibility, the clarity it provides, and its ability to gather feedback for more effective ads.
  • Users experienced occasional pricing complexity, a learning curve for advanced features, and a need for the development team's help to implement the JavaScript snippet code on the website for integration.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
99
Features
92
Call Tracking
91
Helpful
72
Call Recording
62
Cons
Integration Issues
24
Learning Curve
24
Missing Features
23
Expensive
22
Call Issues
20
View All Pros and Cons
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Data Collection
Average: 8.9
8.3
Multichannel Tracking
Average: 8.7
8.4
Campaign Insights
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,084 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
WhatConverts
(290)4.9 out of 5
Optimized for quick response
3rd Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 88% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a platform that provides lead tracking and conversion optimization for businesses and marketing agencies.
    • Reviewers frequently mention the exceptional support team, the ease of use and integration of the platform, and the valuable insights provided by the AI lead summary, keyword detection, and intent detection features.
    • Reviewers experienced some difficulties with the setup and understanding of reports, occasional bugs, and additional costs for transcription usage on top of the monthly subscription.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    91
    Helpful
    69
    Ease of Use
    63
    Easy Setup
    36
    Attribution Accuracy
    34
    Cons
    Expensive
    18
    Missing Features
    12
    Learning Curve
    11
    Integration Issues
    10
    Learning Difficulty
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Data Collection
    Average: 8.9
    9.2
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WhatConverts
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 88% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a platform that provides lead tracking and conversion optimization for businesses and marketing agencies.
  • Reviewers frequently mention the exceptional support team, the ease of use and integration of the platform, and the valuable insights provided by the AI lead summary, keyword detection, and intent detection features.
  • Reviewers experienced some difficulties with the setup and understanding of reports, occasional bugs, and additional costs for transcription usage on top of the monthly subscription.
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
91
Helpful
69
Ease of Use
63
Easy Setup
36
Attribution Accuracy
34
Cons
Expensive
18
Missing Features
12
Learning Curve
11
Integration Issues
10
Learning Difficulty
8
View All Pros and Cons
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.2
Data Collection
Average: 8.9
9.2
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.8
Seller Details
Seller
WhatConverts
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
275 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
Phonexa
(158)4.9 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:$250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

    Users
    • Director
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 87% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Phonexa is a platform that manages lead buying, monitors calls, and assists with campaign setup and connectivity issues.
    • Users frequently mention the exceptional customer support, the ability to quickly onboard new partners, and the platform's role in increasing average pay per lead by 34%.
    • Reviewers experienced a steep learning curve during initial setup, found the user interface confusing at times, and mentioned that some reporting lacks customization and that complex requests can take longer than usual.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Phonexa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    58
    Ease of Use
    41
    Helpful
    32
    Features
    31
    Positive Experience
    29
    Cons
    Learning Curve
    23
    Steep Learning Curve
    20
    Complex Setup
    11
    Difficult Learning
    10
    Overwhelming Complexity
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Phonexa features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.7
    Data Collection
    Average: 8.9
    9.0
    Multichannel Tracking
    Average: 8.7
    9.2
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Phonexa
    Company Website
    Year Founded
    2016
    HQ Location
    Glendale, CA
    Twitter
    @PhonexaCalls
    388 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    171 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

Users
  • Director
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 87% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Phonexa is a platform that manages lead buying, monitors calls, and assists with campaign setup and connectivity issues.
  • Users frequently mention the exceptional customer support, the ability to quickly onboard new partners, and the platform's role in increasing average pay per lead by 34%.
  • Reviewers experienced a steep learning curve during initial setup, found the user interface confusing at times, and mentioned that some reporting lacks customization and that complex requests can take longer than usual.
Phonexa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
58
Ease of Use
41
Helpful
32
Features
31
Positive Experience
29
Cons
Learning Curve
23
Steep Learning Curve
20
Complex Setup
11
Difficult Learning
10
Overwhelming Complexity
6
View All Pros and Cons
Phonexa features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.7
Data Collection
Average: 8.9
9.0
Multichannel Tracking
Average: 8.7
9.2
Campaign Insights
Average: 8.8
Seller Details
Seller
Phonexa
Company Website
Year Founded
2016
HQ Location
Glendale, CA
Twitter
@PhonexaCalls
388 Twitter followers
LinkedIn® Page
www.linkedin.com
171 employees on LinkedIn®
Ansira Brand-to-Local Growth Platform
(284)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Features
    11
    Helpful
    11
    Customer Support
    10
    Easy Integrations
    9
    Cons
    Time Issues
    5
    Expensive
    4
    High Pricing
    4
    Delayed Response
    3
    Difficult Learning
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.5
    Data Collection
    Average: 8.9
    9.5
    Multichannel Tracking
    Average: 8.7
    9.6
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    672 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,304 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 21% Mid-Market
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Features
11
Helpful
11
Customer Support
10
Easy Integrations
9
Cons
Time Issues
5
Expensive
4
High Pricing
4
Delayed Response
3
Difficult Learning
3
View All Pros and Cons
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.5
Data Collection
Average: 8.9
9.5
Multichannel Tracking
Average: 8.7
9.6
Campaign Insights
Average: 8.8
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
672 Twitter followers
LinkedIn® Page
www.linkedin.com
1,304 employees on LinkedIn®
Whatagraph
(276)4.5 out of 5
View top Consulting Services for Whatagraph
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. Marketers use Whatagraph to connect all their channels, centraliz

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Whatagraph Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    8
    Automation
    4
    Customizability
    4
    Ease of Use
    4
    Easy Integrations
    4
    Cons
    Expensive
    3
    Slow Loading
    2
    Compatibility Issues
    1
    Connection Issues
    1
    Editing Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Whatagraph features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Data Collection
    Average: 8.9
    9.0
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Whatagraph
    Year Founded
    2015
    HQ Location
    Amesterdam, Netherlands
    Twitter
    @whatagraph
    1,290 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    58 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. Marketers use Whatagraph to connect all their channels, centraliz

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 17% Mid-Market
Whatagraph Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
8
Automation
4
Customizability
4
Ease of Use
4
Easy Integrations
4
Cons
Expensive
3
Slow Loading
2
Compatibility Issues
1
Connection Issues
1
Editing Issues
1
View All Pros and Cons
Whatagraph features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
9.2
Data Collection
Average: 8.9
9.0
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.8
Seller Details
Seller
Whatagraph
Year Founded
2015
HQ Location
Amesterdam, Netherlands
Twitter
@whatagraph
1,290 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
Trackdesk
(295)4.8 out of 5
4th Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:Starting at $249.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trackdesk is the affiliate tracking platform built for scalability and growth. It enables companies to launch, manage, and optimize affiliate, referral, and partner programs without limits. Trusted by

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 81% Small-Business
    • 19% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Trackdesk is a platform for managing affiliate programs, providing features such as intuitive navigation, multiple program management, and reporting tools.
    • Users like Trackdesk's ease of use, its ability to make affiliate marketing feel like a game, and its balance between simplicity and power.
    • Reviewers mentioned that the reporting can sometimes feel rigid, the interface can occasionally feel cluttered when managing many affiliates at once, and the dashboard customization options are quite limited.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Trackdesk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Performance Tracking
    73
    Affiliate Marketing
    57
    User Interface
    55
    Reliability
    54
    Cons
    Limited Customization
    16
    Poor Reporting
    14
    Learning Curve
    12
    Inadequate Reporting
    9
    Complexity Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Trackdesk features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Data Collection
    Average: 8.9
    9.4
    Multichannel Tracking
    Average: 8.7
    9.2
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    trackdesk
    Year Founded
    2022
    HQ Location
    Prague, CZ
    Twitter
    @Get_Trackdesk
    78 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trackdesk is the affiliate tracking platform built for scalability and growth. It enables companies to launch, manage, and optimize affiliate, referral, and partner programs without limits. Trusted by

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 81% Small-Business
  • 19% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Trackdesk is a platform for managing affiliate programs, providing features such as intuitive navigation, multiple program management, and reporting tools.
  • Users like Trackdesk's ease of use, its ability to make affiliate marketing feel like a game, and its balance between simplicity and power.
  • Reviewers mentioned that the reporting can sometimes feel rigid, the interface can occasionally feel cluttered when managing many affiliates at once, and the dashboard customization options are quite limited.
Trackdesk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Performance Tracking
73
Affiliate Marketing
57
User Interface
55
Reliability
54
Cons
Limited Customization
16
Poor Reporting
14
Learning Curve
12
Inadequate Reporting
9
Complexity Issues
8
View All Pros and Cons
Trackdesk features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.1
Data Collection
Average: 8.9
9.4
Multichannel Tracking
Average: 8.7
9.2
Campaign Insights
Average: 8.8
Seller Details
Seller
trackdesk
Year Founded
2022
HQ Location
Prague, CZ
Twitter
@Get_Trackdesk
78 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Sprinklr Marketing
(109)4.1 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integra

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprinklr Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    4
    Ease of Use
    3
    Ad Management
    2
    Asset Management
    2
    Capabilities
    2
    Cons
    Limited Customization
    4
    Limited Features
    4
    Difficult Customization
    3
    Expensive
    3
    Learning Curve
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprinklr Marketing features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Data Collection
    Average: 8.9
    8.0
    Multichannel Tracking
    Average: 8.7
    8.4
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprinklr
    Year Founded
    2009
    HQ Location
    New York
    Twitter
    @Sprinklr
    38,215 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,340 employees on LinkedIn®
    Ownership
    NYSE: CXM
Product Description
How are these determined?Information
This description is provided by the seller.

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integra

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 33% Small-Business
Sprinklr Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
4
Ease of Use
3
Ad Management
2
Asset Management
2
Capabilities
2
Cons
Limited Customization
4
Limited Features
4
Difficult Customization
3
Expensive
3
Learning Curve
3
View All Pros and Cons
Sprinklr Marketing features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.3
8.6
Data Collection
Average: 8.9
8.0
Multichannel Tracking
Average: 8.7
8.4
Campaign Insights
Average: 8.8
Seller Details
Seller
Sprinklr
Year Founded
2009
HQ Location
New York
Twitter
@Sprinklr
38,215 Twitter followers
LinkedIn® Page
www.linkedin.com
4,340 employees on LinkedIn®
Ownership
NYSE: CXM
Klaviyo
(1,179)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    129
    Email Marketing
    105
    Integrations
    71
    Easy Integration
    67
    Easy Creation
    66
    Cons
    Expensive
    57
    Missing Features
    45
    Learning Curve
    43
    Poor Customer Support
    36
    Limited Features
    31
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Data Collection
    Average: 8.9
    7.3
    Multichannel Tracking
    Average: 8.7
    7.9
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,775 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
129
Email Marketing
105
Integrations
71
Easy Integration
67
Easy Creation
66
Cons
Expensive
57
Missing Features
45
Learning Curve
43
Poor Customer Support
36
Limited Features
31
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.3
Data Collection
Average: 8.9
7.3
Multichannel Tracking
Average: 8.7
7.9
Campaign Insights
Average: 8.8
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,775 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
Demandbase One
(1,916)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that connects marketing and sales motions, simplifies audience segmentation, and provides insights on campaign performance.
    • Reviewers appreciate the platform's ability to unify data across sales and marketing platforms, its ease of use, and its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform.
    • Reviewers mentioned that the platform can be overwhelming, the initial setup can be difficult, and the data validation feature could use some enhancements.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.1
    Data Collection
    Average: 8.9
    7.5
    Multichannel Tracking
    Average: 8.7
    6.7
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,433 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,001 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that connects marketing and sales motions, simplifies audience segmentation, and provides insights on campaign performance.
  • Reviewers appreciate the platform's ability to unify data across sales and marketing platforms, its ease of use, and its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform.
  • Reviewers mentioned that the platform can be overwhelming, the initial setup can be difficult, and the data validation feature could use some enhancements.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.1
Data Collection
Average: 8.9
7.5
Multichannel Tracking
Average: 8.7
6.7
Campaign Insights
Average: 8.8
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,433 Twitter followers
LinkedIn® Page
www.linkedin.com
1,001 employees on LinkedIn®
Swydo
(110)4.6 out of 5
2nd Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:Starting at $69.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

    Users
    • Director
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    Market Segment
    • 83% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Swydo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Customer Support
    25
    Time-saving
    24
    Helpful
    22
    Integrations
    22
    Cons
    Expensive
    8
    Limited Customization
    6
    Missing Features
    6
    Expensive Pricing
    3
    Integration Issues
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Swydo features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Data Collection
    Average: 8.9
    9.2
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Swydo
    Year Founded
    2013
    HQ Location
    Hilversum, NL
    Twitter
    @swydo
    1,364 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

Users
  • Director
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
Market Segment
  • 83% Small-Business
  • 11% Mid-Market
Swydo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Customer Support
25
Time-saving
24
Helpful
22
Integrations
22
Cons
Expensive
8
Limited Customization
6
Missing Features
6
Expensive Pricing
3
Integration Issues
3
View All Pros and Cons
Swydo features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.2
Data Collection
Average: 8.9
9.2
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.8
Seller Details
Seller
Swydo
Year Founded
2013
HQ Location
Hilversum, NL
Twitter
@swydo
1,364 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
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