--- title: SAS Customer Intelligence 360 Reviews meta_title: 'SAS Customer Intelligence 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 146 reviews by the users' company size, role or industry to find out how SAS Customer Intelligence 360 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 146 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # SAS Customer Intelligence 360 Reviews **Vendor:** SAS Institute Inc. **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.4/5.0 **Total Reviews:** 146 ## About SAS Customer Intelligence 360 SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. ## SAS Customer Intelligence 360 Pros & Cons **What users like:** - Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. (16 reviews) - Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. (15 reviews) - Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. (11 reviews) - Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. (11 reviews) - Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. (9 reviews) - Users value the **seamless integrations** with major platforms, enhancing insights and optimizing marketing strategies effectively. (8 reviews) - Personalization (8 reviews) - Customer Support (7 reviews) - Easy Creation (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. (15 reviews) - Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. (11 reviews) - Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. (10 reviews) - Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. (7 reviews) - Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. (6 reviews) - Users find the **complex setup** process time-consuming, requiring significant effort for integration and implementation. (6 reviews) - Steep Learning Curve (6 reviews) - Integration Difficulties (5 reviews) - Integration Difficulty (5 reviews) - Not Intuitive (5 reviews) ## SAS Customer Intelligence 360 Reviews ### 1. Flexible integrations and support always available **Rating:** 4.0/5.0 stars **Reviewed by:** Ian M. | Sr. Campaign Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about SAS Customer Intelligence 360?** More flexible and customized integrations. Simple and user-friendly interface for the end user. Good performance with the platform. Support always responds and feels available. **What do you dislike about SAS Customer Intelligence 360?** It can have quite a technical learning curve for a non-technical user. For the segments, it is not possible to visualize in real-time how the audience is moving from node to node. The task reporting is quite simple in terms of information. There are no native connectors with external providers. The implementations with AI fall short or are not very useful. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The need to have highly customized integrations for business cases. SAS CI360 provides me with the flexibility to manage large-scale communications with a high technical level of APIs. At the same time, connect the DB with the direct agent and manage the data optimally. ### 2. Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Glen W. | Creative Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about SAS Customer Intelligence 360?** When I first log in, the interface feels a bit overwhelming, but it doesn’t take long to see that it’s genuinely intuitive—it just includes a lot of features. My favorite part is the creative development and management toolkit. It lets us build truly unique, tailored experiences for each customer, and they come across as personal rather than automated. **What do you dislike about SAS Customer Intelligence 360?** The biggest drawback is that the more you want to customize, the more you end up relying on developers. While there are plenty of out-of-the-box integrations available, getting them implemented quickly almost always takes a solid amount of technical support and programming know-how. That dependency can slow down the creative process and make it harder to move fast when you’re trying to iterate. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It’s been great for collecting high-quality data on website visits while staying strictly compliant with GDPR and CCPA. It gives me a true 360-degree view of what people are actually searching for across different channels. That level of detail is what finally lets us build personalized journeys for every single visit. **Official Response from SAS Customer Intelligence:** > Glen, thanks for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear that you find our toolkit intuitive and feature-rich for creating personalized customer experiences. We appreciate your feedback on the initial overwhelming interface and the need for technical support for customization. We are continuously working to improve user experience and streamline the customization process. It's fantastic to hear how the platform is helping you collect high-quality data while ensuring compliance with regulations. Providing a 360-degree view of customer interactions is key to building personalized journeys. If you have any specific concerns or need assistance with customization, please feel free to reach out. ### 3. Advanced Analytics and Real-Time Insights That Elevate Our Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Lessie N. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about SAS Customer Intelligence 360?** What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software. **What do you dislike about SAS Customer Intelligence 360?** It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders. **Official Response from SAS Customer Intelligence:** > Hi Lessie, thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you find the advanced analytics and real-time insights valuable for your campaigns. We understand that the learning curve and pricing model can be challenging, and we appreciate your insights on these aspects. We are continuously working to enhance user experience and provide support to help navigate the platform effectively. If you have any specific questions or need assistance with any features, please feel free to reach out to our customer support team. Your success is our priority, and we are here to support you every step of the way. Thank you for choosing SAS Customer Intelligence 360 to elevate your marketing efforts. ### 4. Flexible Marketing Automation with Fast A/B Testing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry B. | Campaign Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about SAS Customer Intelligence 360?** The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience. **What do you dislike about SAS Customer Intelligence 360?** My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable. **Official Response from SAS Customer Intelligence:** > Hey Kerry, thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you appreciate the flexibility and automation features that have streamlined your marketing efforts. Your insights on campaign management are valuable, and we understand the importance of agility in today's fast-paced market. We are continuously working to enhance our platform and make it more adaptable to changing market conditions. Your feedback on workflow efficiency is noted, and we will explore ways to simplify processes for quicker adjustments. It's great to hear that SAS Customer Intelligence 360 has helped you achieve more consistent engagement and improved campaign results. We appreciate your business and look forward to continuing to support your marketing success. If you have any further suggestions or need assistance, please don't hesitate to reach out. ### 5. Flexible Customization That Keeps Campaigns Running Smoothly **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime M. | Digital Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about SAS Customer Intelligence 360?** I really appreciate how flexible the platform is. We often need to work with marketing channels that aren’t natively supported, and being able to customize the setup to bridge those gaps has been a lifesaver. It lets us keep our campaigns running smoothly, even when there isn’t an out-of-the-box integration available. **What do you dislike about SAS Customer Intelligence 360?** The UI is honestly all over the place and feels unpolished. One window follows one design style, the next uses another, and even basic things like button shapes or selection behavior seem to change at random. On top of that, the language settings just don’t stick. Losing the export preview feature has also been a huge step backward, and it’s hurt our daily reporting efficiency. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We were struggling to build cohesive, automated journeys across all of our touchpoints. This tool has finally given us the framework we needed to truly automate those campaigns and manage customer data flow, instead of handling everything manually through spreadsheets or disconnected email tools. As a result, it has significantly reduced our planning time. **Official Response from SAS Customer Intelligence:** > Hi Jaime, thank you for sharing your feedback on SAS Customer Intelligence 360. We're thrilled to hear that the platform's flexibility has been a lifesaver for customizing your marketing channels and keeping campaigns running smoothly. We appreciate your insights on the user interface and understand the importance of a consistent design experience. Your feedback on the export preview feature is valuable, and we will look into ways to improve daily reporting efficiency. It's great to hear that the tool has helped you automate campaigns and manage customer data flow more effectively, reducing planning time. We're committed to enhancing your experience and would love to follow up to address any further concerns you may have. Thank you for choosing SAS Customer Intelligence 360. ### 6. AI-Driven Decisioning and Omnichannel Offers in One Smooth Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Cora E. | Marketing Automation Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about SAS Customer Intelligence 360?** The way it combines AI-driven decisioning with campaign execution is genuinely solid. I especially appreciate being able to build, test, and launch offers across mobile, email, and web from a single dashboard, rather than juggling five different tools. That consolidation has noticeably sped up our campaign cycles and made the overall workflow feel much smoother. **What do you dislike about SAS Customer Intelligence 360?** The learning curve is steep—putting it mildly. If you don’t have a team that’s already comfortable with data analytics and complex automation, getting started can be a rough experience. The documentation is often vague, and we’ve had to work out some of the more advanced configuration features largely on our own. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It tackles our data fragmentation issues head-on. We used to have customer data scattered across separate silos, and that made our marketing feel inconsistent from one touchpoint to the next. With SAS, we’ve been able to consolidate everything into a near real-time stream, which finally allows us to automate personalized messaging at scale—without the constant manual intervention we were dealing with before. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with our AI-driven decisioning and campaign execution capabilities. We acknowledge the challenges with the learning curve and are committed to enhancing our support and training resources to assist users in leveraging the full potential of SAS Customer Intelligence 360. ### 7. Powerful Journey Orchestration with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Cihangir G. | CRM Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about SAS Customer Intelligence 360?** I find the real-time journey orchestration in SAS Customer Intelligence 360 incredibly beneficial. It lets us transform fragmented passenger data into proactive, location-based services, like instant 'Fast Track' offers through the iGA mobile app. I also appreciate its capability as a CDP, where it merges offline flight and retail data with online app behavior into one profile, solving the data fragmentation problem for us. **What do you dislike about SAS Customer Intelligence 360?** The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master advanced journey orchestration. The initial setup was quite intensive, requiring significant coordination between marketing and IT teams to integrate deep offline data like flight schedules and beacon sensors. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use SAS Customer Intelligence 360 to solve data fragmentation by merging offline flight/retail data with online app behavior, creating unified profiles. It enables real-time journey orchestration, transforming passenger data into proactive services like instant offers through the iGA mobile app. **Official Response from SAS Customer Intelligence:** > Thank you for taking the time to write such a thorough review of the solution, much appreciated! ### 8. User-Friendly with Efficient Segment Mapping **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about SAS Customer Intelligence 360?** I use SAS Customer Intelligence 360 for creating segment maps that are attached to emails and print pieces, which enhances the way we send mailings. I really appreciate how it resolves the issue of slowness in running segment maps that we previously faced with SAS Enterprise Guide. The UI and UX are notable improvements, making it a more user-friendly experience for building segment maps and email tasks compared to what I experienced with SAS Enterprise Guide. The initial setup went smoothly. **What do you dislike about SAS Customer Intelligence 360?** For testing subject lines, I wish there was a way to send the winning subject line to the remainder of the contacts getting the email rather than just testing it on a small batch of contacts. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use SAS Customer Intelligence 360 for creating segment maps and sending emails efficiently, solving the slowness issue we faced with SAS Enterprise Guide. It's more user-friendly, especially with its UI and UX, making it easier to build segment maps and email tasks. **Official Response from SAS Customer Intelligence:** > Thanks for the review - and the feedback on our continued UX improvements! Glad to hear we could help your organization execute its first automated campaign - that's great success! ### 9. Powerful Data Integration and Deep Consumer Journey Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mary H. | Senior Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2026 **What do you like best about SAS Customer Intelligence 360?** The platform’s biggest strength is how well it pulls in data from our main traffic sources, like Google and Meta. I especially appreciate that it lets us drill down into specific consumer behaviors across the entire sales journey. **What do you dislike about SAS Customer Intelligence 360?** It’s definitely not an “easy” tool to pick up quickly. To really make the price tag feel worth it, you need to commit to a fairly intense setup process and be prepared for a long learning curve. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has completely changed the way I manage our online advertising budget. Having a single, unified view of all our metrics and customer actions helps me avoid wasting money on broad efforts and instead focus on the targets that actually drive results. **Official Response from SAS Customer Intelligence:** > Mary, thank you for sharing your experience with SAS Customer Intelligence 360. We're thrilled to hear that you find the data integration and consumer journey insights valuable for optimizing your online advertising budget. We understand that the learning curve can be challenging, and we appreciate your feedback. Our team is continuously working on improving user experience and providing resources for a smoother onboarding process. If you need any assistance or have suggestions for how we can enhance your experience further, please feel free to reach out. We're here to support you every step of the way. ### 10. SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about SAS Customer Intelligence 360?** 1. True omnichannel journey orchestration (in one place): you can build omnichannel personalized journeys and activate audiences across channels (web, email, SMS and social messaging) rather than using multiple tools together. 2. Real-time personalization driven by customer behavior/insights: you can orchestrate journeys based on individual customer behaviors and insights serving relevant web content in real time. This a major differentiator for responsive marketing. 3. Embedded analytics that operationalize insight (not just reporting): that turns customer insight into real-time interactions and highly targeted segments, helping the team to act rather than only analyse. **What do you dislike about SAS Customer Intelligence 360?** 1. Cost and licensing complexity: The SAS licencing model is often perceived as complex and can be expensive, which make budgeting and scaling harder. 2. Steep enablement needs: To use the full potential of the solution, an investment in training and resouces is required. 3. Integration effort is non-trivial: Integrating SAS CI 360 with existing data sources and other platforms requires additional development efforts and technical expertise. It increases the implementation time and dependency on specialized profiles. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 is solving the challenge of disconnected customer data, fragmented marketing tools, and slow campaign execution. The benefit for us is better marketing agility and more relevant customer engagement. **Official Response from SAS Customer Intelligence:** > Thank you for taking the time to submit a review! ## SAS Customer Intelligence 360 Discussions - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) - [View SAS Customer Intelligence 360 pricing details and edition comparison](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews/sas-customer-intelligence-360-review-13118670?section=pricing&secure%5Bexpires_at%5D=2026-07-17+15%3A52%3A45+-0500&secure%5Bsession_id%5D=63de7930-6175-4d25-8281-1b8d04addcf0&secure%5Btoken%5D=ce8596710fb5794d2e8323359fe88e6168f83499bdfec36714b03c9514f5b225&format=llm_user) ## SAS Customer Intelligence 360 Integrations - 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Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SAS Customer Intelligence 360 Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,395 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (611 reviews)