SAS Customer Intelligence 360 Reviews & Product Details

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

Product Website

Seller

SAS Institute Inc.

Languages Supported

Afrikaans, Arabic, Belarusian, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Marathi, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese

Product Description

Generate business value quickly with 360-degree customer data views, segments, reports and models.

Overview by

Crystal Sullivan (Customer Engagement Analyst at SAS)

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

View More Pricing Information

SAS Customer Intelligence 360 Integrations

(8)

Verified by SAS Customer Intelligence 360

SAS Customer Intelligence 360 Media

SAS Customer Intelligence 360 Demo - Customizable User Interface

Start at the home page to easily create a new task, view your recently modified items, or gain quick access to other areas of the interface.

SAS Customer Intelligence 360 Demo - Targeted Audience Creation

Create and select the most appropriate audiences to target for acquisition, retention, and loyalty campaigns with graphically driven selection tools.

SAS Customer Intelligence 360 Demo - Provide a Personalized, Multichannel Customer Experience

Easily design, manage and scale customer journeys into seamless experiences across every touch point

SAS Customer Intelligence 360 Demo - Message Creation & Delivery

Effortlessly deploy personalized messages across web, mobile, email, social and third-party channels with relevance and speed, meeting customers where they are when it matters most.

SAS Customer Intelligence 360 Demo - Real-Time Decisioning

Unlock the full potential of marketing campaigns by providing data-driven, effortless, actionable and optimized next best actions and offers.

SAS Customer Intelligence 360 Demo - Ecosystem Integration

Leverage your existing technology investments with our out-of-the-box connectors.

Official Downloads

(4)

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What the Analysts are saying about SAS Customer Intelligence 360

5 Tips for Using GenAI to Improve Customer Experience for Telecoms

Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

Try demo

SAS Customer Intelligence 360 Reviews (133)

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Pedro M.

IT Consultant and SAS Analytics Specialist

Mid-Market (51-1000 emp.)

11/4/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great Multi-Channel Features, But Needs Better Front-End Error Logs"

5/5

What do you like best about SAS Customer Intelligence 360?

I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

As an external SAS consultant who has been helping to deploy and migrate SAS CI 360 at the Telecommunications branch in Europe, I can say that SAS CI 360 has been helping my customers to create more meaningful marketing campaigns for the challenges that the market of customer acquisition and customer care have brought with the increase of e-commerce and improved expectations of customers with their experience online. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the positive review! We will pass this logging request back to our internal teams!

Cihangir G.

CRM Executive

Enterprise (> 1000 emp.)

10/30/2025

"SAS Customer Intelligence in Aviation Industry"

4.5/5

What do you like best about SAS Customer Intelligence 360?

My favorite part, though, is how I can act on those insights instantly. We can design, test, and automate complex customer journeys across all our channels—web, email, mobile—all from one hub. Being able to deliver that "next-best action" right in the middle of a customer's journey has been transformative for our marketing efforts. It’s a sophisticated tool that puts serious data-driven power right in the hands of the marketing team. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

From my perspective, the biggest hurdles are its complexity and cost. The platform is so robust that it comes with a very steep learning curve. This isn't a tool you just pick up and master in an afternoon; it really requires significant training and a strong analytics background to get the most out of it. Because it's so advanced, the user interface can sometimes feel complex and less intuitive than simpler tools. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

Essentially, it solves two core problems for me: data chaos and impersonal marketing.

Our customer data was completely fragmented—web, mobile, CRM, and offline sales were all in different silos. CI 360 unifies all of it, giving my team a true 360-degree view of the customer for the first time.

The benefit is massive: we've moved from reactive, generic "spam" campaigns to proactive, predictive personalization. We can now anticipate what a customer is likely to do next and engage them with the right message, on the right channel, in real time. This has made our marketing far more efficient and boosted our customer loyalty. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for taking the time to write such a thorough review of the solution, much appreciated!

Lukas F.

Product Owner

Enterprise (> 1000 emp.)

10/24/2025

"Good Cross-Channel Support, But Feature Rollout can be optimized"

4/5

What do you like best about SAS Customer Intelligence 360?

cross-channel support and ID stitching that enables user identification. Strong Support and Consulting (also locally). Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Limited availability of new channels in all features (journeys), reaction and development of standard features in other SW - A/B Testing in Email, STOs, Journeys, etc. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for the feedback. We continue to address speed of feature rollouts as a top priority for the organization!

Sreenivasa Reddy N.

Data Specialist

Enterprise (> 1000 emp.)

2/28/2025

"Champion CI360"

4.5/5

What do you like best about SAS Customer Intelligence 360?

SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank for you the review - many brands find our embedded CDP capabilities to be extremely valuable when it comes to quickly activating insights across channels!

Daniel S.

Business Consultant

Small-Business (50 or fewer emp.)

5/7/2025

"SAS Customer Intelligence 360 in Action: Enhancing Decisions with Advanced Analytics"

5/5

What do you like best about SAS Customer Intelligence 360?

The best part is the integration of AI-driven decisioning with campaign execution. Being able to test, optimize, and automate offers across web, email, and mobile in a single platform has significantly improved our marketing agility. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

One downside is the learning curve—SAS CI 360 is a powerful tool, but it can be complex for new users without a background in analytics or marketing automation. More intuitive onboarding and documentation would be helpful. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

One key problem it solves is the fragmentation of customer data across platforms. SAS CI 360 consolidates and analyzes that data in near real-time, allowing our team to make more informed, data-driven decisions. This has reduced our reliance on manual processes and enabled us to automate personalized messaging at scale. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for the review and recognizing the role that AI decisioning plays in advancing your marketing maturity!

Francois G.

Data strategy consultant

Environmental Services

Small-Business (50 or fewer emp.)

3/17/2025

"Now our team uses advanced campaign strategies"

4/5

What do you like best about SAS Customer Intelligence 360?

SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

This is where SAS Customer Intelligence 360 has been helpful when it comes to solving the challenge of inconsistent customer engagement. Maintaining personal interactions with people across various platforms was difficult before using it. The platform lets us now tailor messaging depending on customer actions so that they get relevant content. Additionally, it’s enabled us to try out diverse concepts and create an appropriate version to resonate most with our audience. Therefore, this also results in more engagement and better campaign success rates. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the review - flexibility and agility in how business users leverage the solution is a key design principle for us!

josip b.

Senior project manager

Enterprise (> 1000 emp.)

10/29/2025

"Great Product, But License Fee Is a Drawback"

4/5

What do you like best about SAS Customer Intelligence 360?

Flexibility of the tool, ease of use and intuitive usage of the tool. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

license fee and the cost of it. Other vise it is a great tool. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the feedback. Optimizing license fees for our customers so they receive the most value from our solution is top of mind for us as pricing structures continually evolve in martech!

Verified User in Business Supplies and Equipment

Enterprise (> 1000 emp.)

8/12/2025

"SAS CI360 User Friendly"

5/5

What do you like best about SAS Customer Intelligence 360?

SAS CI360 has been helpful with our team to create segment maps for our emails. The UX is fantastic. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The only thing I don't like is that it doesn't have the same reputation as what a Salesforce Marketing Cloud has. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for the review - and the feedback on our continued UX improvements! Glad to hear we could help your organization execute its first automated campaign - that's great success!

Michael K.

Marketing Automation Specialist

Enterprise (> 1000 emp.)

5/6/2025

"Very customizable but rough around the edges"

4/5

What do you like best about SAS Customer Intelligence 360?

The best thing is that can adapt to our needs and that it's highly customizable so that we can make our channels work when they are not directly integrated into CI360. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The Inconsistency in the UI is one if the things I really dislike.

Some windows look different even though it has the same functions.

Sometimes you can click on something to select the item and sometimes you can't.

Sometimes the Buttons are round sometimes they are not.

There is no Export Preview anymore.

Language Setting don't change the language. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your feedback on SAS Customer Intelligence 360! We're glad you value its flexibility and customization for integrating different channels. We appreciate your notes on UI consistency and language settings—these are helpful as we work to improve the user experience. Great to hear it’s helping with your customer journeys and campaigns!

Carlos R. B.

Head of Global CXM Operations (US) | Cloud Strategy | @SAS Practices

Mid-Market (51-1000 emp.)

5/7/2025

"Headship Role in CI360"

5/5

What do you like best about SAS Customer Intelligence 360?

AI-Driven Customer Journey Optimization

CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Steep Learning Curve

Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the positive review Carlos!