Supermetrics Pricing Overview

Supermetrics does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Supermetrics pricing in 2026 starts at €39.00 and can reach €399.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Supermetrics's official pricing page for the most current details.

According to G2 reviewers, Supermetrics pricing is best suited for marketing agencies and mid-market companies managing multiple clients or ad platforms simultaneously. G2 data on Supermetrics shows that small business reviewers in marketing and advertising represent the largest adopter segment, particularly those building automated Looker Studio or Google Sheets dashboards for clients. Enterprise users in retail, e-learning, and financial services also find strong value in Supermetrics's higher tiers for data warehousing. Individual users and very small teams with only one or two data source needs frequently cite Supermetrics pricing as disproportionate to their usage, suggesting entry-level tiers are better suited for teams with multi-channel reporting needs.

Supermetrics does not offer a permanent free tier but provides a free trial for evaluation. Supermetrics's paid plans start at €29.00/month and include access to destinations like Looker Studio, Google Sheets, or Excel, beginning with one user and four data sources. G2 reviewers frequently note that many connectors are locked behind higher-tier Supermetrics plans, making the entry-level feel restrictive for agencies or teams needing diverse integrations. Daily data refresh and scheduled emails are available on paid tiers, while enterprise-level features like BigQuery, Amazon S3, and Azure Synapse connections require contacting Supermetrics for custom enterprise pricing.

G2 reviewers overwhelmingly describe Supermetrics as expensive yet worth the investment for those who rely heavily on automated marketing reporting. The average rating of 4.5/5 alongside persistent pricing complaints signals a premium tool that delivers on its core promise. G2 users frequently note that Supermetrics pricing has increased significantly over the years, with some reporting price hikes of 3x to 4x. However, high-rating reviewers consistently cite time savings, reliability, and breadth of connectors as justifying the cost. Smaller agencies and individual users find Supermetrics pricing harder to justify, while mid-market and enterprise teams managing multiple clients or data sources tend to view it as cost-effective compared to manual alternatives.