OWOX Reviews & Product Details

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

Seller

OWOX

Discussions

OWOX Community

Languages Supported

English, Ukrainian

Solution Type

All-in-One

Overview by

Ievgen Krasovytskyi

Pricing

Pricing provided by OWOX.

Free

$0.00

Flat Rate Per Month

Starter

$24.00

Flat Rate Per Month

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 296 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

OWOX Integrations

(5)

Integration information sourced from real user reviews.

OWOX Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is OWOX, and what problem is it built to solve?

OWOX is a marketing analytics platform for bringing marketing data together and building reports that help teams assess what is working for their business. It supports importing advertising cost data into Google Analytics, collecting data in Google BigQuery, and automating reporting and attribution.

What languages does OWOX support?

OWOX supports 2 languages: English and Ukrainian.

What company sizes and industries is OWOX the best fit for?

OWOX is most represented among small and mid-market companies, with enterprise teams also represented. The industries with the strongest representation are retail, computer software, and marketing and advertising.

Company size: Small business and mid-market teams are most prominent, alongside enterprise organizations.
Industries: Retail, computer software, and marketing and advertising.

How long does it take to implement OWOX across a team?

Implementation timelines range from less than a day to several months, with some taking longer. A 1–3 month go-live is the most commonly reported range.

Time to go live	Relative frequency
1–3 months	Most common
Less than a month	Also frequently reported
Less than a day	Reported for quicker setups
Several months or longer	Less common

What customer support options does OWOX provide, and how do users find the overall support experience?

OWOX provides support through email, chat, and phone, with a knowledge base for self-service help. The support experience is often described as responsive and knowledgeable, especially during setup and when resolving technical or analytics questions; experiences can vary, with some users noting delays or difficulty reaching a person.

What is the experience like for teams switching to OWOX from another tool?

Switching to OWOX is often motivated by the need to bring data together and reduce the effort of manual imports or maintaining custom scripts. Users describe moving from spreadsheet-based processes, scripts, or standard Google Analytics reporting to automated data collection and more complete reporting, including raw or unsampled data and a clearer view of marketing costs and performance. The setup can take work, particularly when connecting several channels, but support helps teams through the transition.

What tools and platforms does OWOX integrate with, and how do these integrations help users get more value from the product?

OWOX offers 5 integrations. They cover analytics, advertising and social platforms, call tracking, and business operations.

Analytics: Google Analytics 360
Advertising and social: Meta for Business, Twitter API
Call tracking and communications: Ringostat
Business operations: Cleargistix Tug & Tow

These connections help bring campaign and tracking data into a more unified view, making it easier to compare marketing performance and use the collected data in reports.

What features or capabilities could make OWOX even more useful?

OWOX could be more useful with clearer guidance for getting started and broader options for connecting data sources. Users also point to opportunities to make reporting and day-to-day controls more flexible.

Expand connectors: Add support for more advertising channels and third-party services.
Improve learning materials: Provide more step-by-step tutorials, especially video guidance for setup and common tasks.
Make reporting more flexible: Add report templates and improve customization for specific metrics and workflows.
Strengthen controls and visibility: Make scheduled refreshes more reliable and show clearer information about data updates and errors.

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Serhii K.

Data Analyst

Mid-Market (51-1000 emp.)

7/1/2024

"Nice team and Tracking & Attribution Solution"

4.5/5

What do you like best about OWOX?

I like their team which always helps with our requests. They are improving their products according to appearing challenges in the market such as the 'cookie-less world'. I like the way how they calculate attribution using Markov chains. Review collected by and hosted on G2.com.

What do you dislike about OWOX?

Overall, I am satisfied with the product so nothing to add in this section. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

6/28/2024

"Simple and helpful"

5/5

What do you like best about OWOX?

I've been using OWOX BI and couldn't be happier with the service. It's incredibly convenient and offers fantastic features at an affordable price. The integration was smooth. The support team is also top-notch, always ready to assist with any questions or concerns. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about OWOX?

Nothing, everything is more than great so far. Review collected by and hosted on G2.com.

What problems is OWOX solving and how is that benefiting you?

Our marketing team at chose to use OWOX BI because it offers unparalleled data integration and analytics capabilities. With OWOX BI, we were able to automate the collection and processing of data from various channels, creating a unified view of their marketing performance. This streamlined approach allowed them to make data-driven decisions with greater accuracy and agility. Additionally, the affordability and excellent support provided by OWOX BI ensured that they could implement and utilize the platform effectively without breaking the budget. Ultimately, OWOX BI empowered our marketing team to optimize our campaigns and boost ROI with ease. Review collected by and hosted on G2.com.

Dmytri B.

Mid-Market (51-1000 emp.)

2/1/2024

"Creating a traffic attribution system and transferring costs to advertising campaigns"

5/5

What do you like best about OWOX?

- Excellent support, they promptly help with any questions

- High expertise in the formation of data, pointing out inaccuracies, aiming for a quality result

- Flexible in solving non-standard tasks

- A large selection of system functionality

- Quite simple implementation with advertising accounts Review collected by and hosted on G2.com.

What do you dislike about OWOX?

- At the moment, there are no problems with the interaction between our company and OWOX Review collected by and hosted on G2.com.

What problems is OWOX solving and how is that benefiting you?

The main problem was to pull in the cost data from more than 30 advertising accounts + affiliate costs of the system and convert all currencies to USD at the exchange rate

With the help of OWOX, we managed to automate this process - in fact, once and all the data is now correctly collected in DWH

Also, a lot of work was done with the formation of attribution models so that we could better manage the sources of traffic that lead to the target Review collected by and hosted on G2.com.

Игорь .

Частный консультант

Small-Business (50 or fewer emp.)

3/18/2024

"OWOX BI Review"

4.5/5

What do you like best about OWOX?

After Google replaced Universal Analytics, we were on the lookout for a flexible server-side analytics tool and came across OWOX. The initial consultation was quite straightforward, and after a few coordination meetings, the onboarding process began. The OWOX team worked with us in close collaboration, accommodating their services to our needs and demonstrating a genuine desire to make everything work as smoothly as possible. They were able to deliver complex transformations for our data model, decreasing the amount of unidentified traffic in our reports by more than three times. Thanks to OWOX, our decision-making process has improved drastically with higher quality data now at our disposal. Review collected by and hosted on G2.com.

What do you dislike about OWOX?

Some specific issues were detected through daily debugging by our team. If our company had not allocated a dedicated specialist within our staff, fundamental errors in the data would not have been discovered for a long time. Review collected by and hosted on G2.com.

Mark P.

Mid-Market (51-1000 emp.)

12/21/2023

"Reliable Product"

4.5/5

What do you like best about OWOX?

We have used this addon for at least 5 years now and one of the things that I like is that it is very stable and reliable and it does what it says on the box.

We have a lot of teas inside our organisation that use the output produced by this add-on. Super easy for the BI team to integrate it to the current systems in place. Review collected by and hosted on G2.com.

What do you dislike about OWOX?

sometimes it is slow to load but it is not something that is of concern. Review collected by and hosted on G2.com.

Богдан .

Mid-Market (51-1000 emp.)

12/27/2023

"Excellent solution for aggregate and transfer data to google bigquery"

5/5

What do you like best about OWOX?

friendly interface. Realy fast and multilanguage support team. Good final data presentation Review collected by and hosted on G2.com.

What do you dislike about OWOX?

We haven`t found any downsides while working with OWOX. If I can`t find something or some feature is strange for me I ask about support team and they help to figure out Review collected by and hosted on G2.com.

Wojciech W.

Senior Performance Marketing Specialist

Small-Business (50 or fewer emp.)

10/2/2023

"Senior Performance Marketing Specialist"

5/5

What do you like best about OWOX?

Owox BI excels in analytical platforms, offering precise data attribution and internet source analysis. Our experience is marked by exceptional support and product quality. During onboarding, Owox BI provided seamless support, making platform implementation effortless. Their team demonstrated professionalism, patience, and prompt responses to our inquiries. The company's outstanding organizational culture fosters a friendly and inspiring work environment, ensuring each team member feels valued. Commendation goes to the swift response and support from the Owox BI team. Every issue during implementation was promptly addressed, instilling confidence in their role as a reliable business partner. Transparent cooperation terms set Owox BI apart, demonstrating an honest and professional approach. In summary, Owox BI has exceeded our expectations, offering a top-quality analytical solution with excellent support and a positive organizational culture. We highly recommend Owox BI. Review collected by and hosted on G2.com.

What do you dislike about OWOX?

there were probably no flaws. Everything met our expectations. Review collected by and hosted on G2.com.

Omesh G.

Small-Business (50 or fewer emp.)

Originally submitted 12/26/2023

"Super Convenient BigQuery extension to keep data fresh on Google Sheets reports"

4/5

What do you like best about OWOX?

I have used the OWOX BI's Bigquery extension for the past 2 years to keep data fresh on the Google Sheets reports. You can schedule it to update hourly/daily/weekly, etc Review collected by and hosted on G2.com.

What do you dislike about OWOX?

The pricing structure is expensive for hourly schedules - Review collected by and hosted on G2.com.

Eugenia T.

Mid-Market (51-1000 emp.)

6/26/2023

"Excellent solution for new web data era"

5/5

What do you like best about OWOX?

- high-level onboarding

- easy to set up

- excellent support team

- a transparent system that allows us to see what is happening with our data

- ready to find a unique solution to the project if needed Review collected by and hosted on G2.com.

What do you dislike about OWOX?

All is ok; I can't remember any significant thing I disliked Review collected by and hosted on G2.com.

What problems is OWOX solving and how is that benefiting you?

- To comply with GDPR requirements, our Legal team instructed us to store data from European Union users on servers located within the EU. However, we encountered restrictions in certain EU countries when using Google Analytics with its default settings. To overcome these challenges, we turned to OWOX, which provides a BI solution that resolves these issues. As a result, we are now fully GDPR-compliant and have successfully stored all our raw data in Big Query

- Due to the new Google Analytics data structure changes, we still require sessions. OWOX also assists in resolving this issue Review collected by and hosted on G2.com.

Konstantin Y.

E-Commerce Director

Mid-Market (51-1000 emp.)

1/3/2024

"Data blending from different sources, combining into one BI."

4.5/5

What do you like best about OWOX?

Nice project team, real professional of their business. We have a very large data sets and types ones, so the project team could manage all project tasks without any determination and issues. Overall functional pretty much easy to use and for further support. Review collected by and hosted on G2.com.

What do you dislike about OWOX?

General no complains, but you have more less clearly understand what is the reason to implement this type of service, this would be very useful for OWOX project team briefing Review collected by and hosted on G2.com.