I have used SAS Customer Intelligence as part of my project, where we work with real-time data coming in for campaigns at a telecom service provider. SAS CI 360 helps us stay structured and makes it easier for both developers and business users to plan, schedule, and work on campaign fulfilment or batch activities in a more organized and adaptive way. Also the integration of SAS CI 360 with RTDM is very transparent and smooth so to say. Performance wise SASCI 360 provides much better way of doing things than legacy way. Review collected by and hosted on G2.com.

I wouldn’t say this is a dislike, but pricing-wise it can feel a bit on the expensive side for some organizations. That said, keeping in mind the benefits in the longer run and the potential to reach a wider audience, it’s still a good option. Review collected by and hosted on G2.com.

I like SAS Customer Intelligence 360 because it focuses primarily on customer centricity and marketing, rather than more technical tools like SAS Data Integration Studio. The workflow management feature is great for visually tracking how different distribution channels combine and progress, which is straightforward and doesn't require you to be a data scientist. It's also excellent for creating a unified view of customer profiles across channels. Additionally, the graphical insight into distribution channels prevents loss of information and wrong conclusions. I find the visual appearance and style user-friendly, even for power users and business analysts, without needing extensive knowledge of SAS. It's also innovative compared to other tools, which is why I give it a high recommendation score. Review collected by and hosted on G2.com.

I feel like the integration with the rest of the ecosystem was not very seamless. Back in the day, it was kind of challenging to incorporate SAS Customer Intelligence 360 with tools like Data Integration Studio, as the components weren't bidirectional. I really thought that if it was possible to use the data source created by SAS Customer Intelligence 360 in both directions across streams, it could have been more effective. So, there's this lack of integration that was a bit of a hurdle. Review collected by and hosted on G2.com.

I use SAS Customer Intelligence 360 for creating segment maps that are attached to emails and print pieces, which enhances the way we send mailings. I really appreciate how it resolves the issue of slowness in running segment maps that we previously faced with SAS Enterprise Guide. The UI and UX are notable improvements, making it a more user-friendly experience for building segment maps and email tasks compared to what I experienced with SAS Enterprise Guide. The initial setup went smoothly. Review collected by and hosted on G2.com.

For testing subject lines, I wish there was a way to send the winning subject line to the remainder of the contacts getting the email rather than just testing it on a small batch of contacts. Review collected by and hosted on G2.com.

More flexible and customized integrations. Simple and user-friendly interface for the end user. Good performance with the platform. Support always responds and feels available. Review collected by and hosted on G2.com.

It can have quite a technical learning curve for a non-technical user. For the segments, it is not possible to visualize in real-time how the audience is moving from node to node. The task reporting is quite simple in terms of information. There are no native connectors with external providers. The implementations with AI fall short or are not very useful. Review collected by and hosted on G2.com.

I like how it combines advanced analytics with omnichannel marketing, allowing businesses to deliver personalized customer experiences using real-time insights. Review collected by and hosted on G2.com.

While the platform is powerful, it can be complicated to learn, and some workflows take more clicks than I would expect. Better usability would make it even stronger overall. The user experience also feels inconsistent across modules: similar features often behave differently depending on where you are in the platform. That inconsistency makes it less intuitive to use and adds to the learning curve. Review collected by and hosted on G2.com.

When I first log in, the interface feels a bit overwhelming, but it doesn’t take long to see that it’s genuinely intuitive—it just includes a lot of features. My favorite part is the creative development and management toolkit. It lets us build truly unique, tailored experiences for each customer, and they come across as personal rather than automated. Review collected by and hosted on G2.com.

The biggest drawback is that the more you want to customize, the more you end up relying on developers. While there are plenty of out-of-the-box integrations available, getting them implemented quickly almost always takes a solid amount of technical support and programming know-how. That dependency can slow down the creative process and make it harder to move fast when you’re trying to iterate. Review collected by and hosted on G2.com.

I like how effective SAS Customer Intelligence 360 is at sending out communications. I also enjoy the segmentations that can be created, as you can take segmentations from the orchestrator and improve them according to the profile needed for each customer. Additionally, I appreciate that campaigns can be scheduled to reach each one, including effective segmentations with exclusions. Review collected by and hosted on G2.com.

The platform is cumbersome when you want to perform quick actions. Sometimes it's difficult to understand if the setup has already been completed or not, especially when you have to perform a task, then do segmentation, and other things. I would like there to be different colors to differentiate when a campaign is being sent, like a "Send, send". The initial setup was also a bit difficult, like intermediate. Review collected by and hosted on G2.com.

What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software. Review collected by and hosted on G2.com.

It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack. Review collected by and hosted on G2.com.

I like how SAS Customer Intelligence 360 combines customer insights, analytics, and marketing capabilities in one platform. It makes it easier to understand customer behaviour, improve targeting, and make more data-driven decisions. Review collected by and hosted on G2.com.

The platform offers many useful capabilities, but the range of features can initially feel complex. Improved simplicity and clearer navigation in some areas would make it easier for new users to become productive quickly. Review collected by and hosted on G2.com.

The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience. Review collected by and hosted on G2.com.

My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments. Review collected by and hosted on G2.com.