I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end. Review collected by and hosted on G2.com.

I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end. Review collected by and hosted on G2.com.

My favorite part, though, is how I can act on those insights instantly. We can design, test, and automate complex customer journeys across all our channels—web, email, mobile—all from one hub. Being able to deliver that "next-best action" right in the middle of a customer's journey has been transformative for our marketing efforts. It’s a sophisticated tool that puts serious data-driven power right in the hands of the marketing team. Review collected by and hosted on G2.com.

From my perspective, the biggest hurdles are its complexity and cost. The platform is so robust that it comes with a very steep learning curve. This isn't a tool you just pick up and master in an afternoon; it really requires significant training and a strong analytics background to get the most out of it. Because it's so advanced, the user interface can sometimes feel complex and less intuitive than simpler tools. Review collected by and hosted on G2.com.

cross-channel support and ID stitching that enables user identification. Strong Support and Consulting (also locally). Review collected by and hosted on G2.com.

Limited availability of new channels in all features (journeys), reaction and development of standard features in other SW - A/B Testing in Email, STOs, Journeys, etc. Review collected by and hosted on G2.com.

SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels Review collected by and hosted on G2.com.

SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation Review collected by and hosted on G2.com.

The best part is the integration of AI-driven decisioning with campaign execution. Being able to test, optimize, and automate offers across web, email, and mobile in a single platform has significantly improved our marketing agility. Review collected by and hosted on G2.com.

One downside is the learning curve—SAS CI 360 is a powerful tool, but it can be complex for new users without a background in analytics or marketing automation. More intuitive onboarding and documentation would be helpful. Review collected by and hosted on G2.com.

SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates. Review collected by and hosted on G2.com.

A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs. Review collected by and hosted on G2.com.

Flexibility of the tool, ease of use and intuitive usage of the tool. Review collected by and hosted on G2.com.

license fee and the cost of it. Other vise it is a great tool. Review collected by and hosted on G2.com.

SAS CI360 has been helpful with our team to create segment maps for our emails. The UX is fantastic. Review collected by and hosted on G2.com.

The only thing I don't like is that it doesn't have the same reputation as what a Salesforce Marketing Cloud has. Review collected by and hosted on G2.com.

The best thing is that can adapt to our needs and that it's highly customizable so that we can make our channels work when they are not directly integrated into CI360. Review collected by and hosted on G2.com.

The Inconsistency in the UI is one if the things I really dislike.

Some windows look different even though it has the same functions.

Sometimes you can click on something to select the item and sometimes you can't.

Sometimes the Buttons are round sometimes they are not.

There is no Export Preview anymore.

Language Setting don't change the language. Review collected by and hosted on G2.com.

AI-Driven Customer Journey Optimization

CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer. Review collected by and hosted on G2.com.

Steep Learning Curve

Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it. Review collected by and hosted on G2.com.