--- title: SAS Customer Intelligence 360 Reviews meta\_title: 'SAS Customer Intelligence 360 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 149 reviews by the users' company size, role or industry to find out how SAS Customer Intelligence 360 works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 149 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### SAS Customer Intelligence 360 Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. [(16 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1218759&qs=pros-and-cons#reviews) Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. [(15 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1217373&qs=pros-and-cons#reviews) Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. [(11 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219919&qs=pros-and-cons#reviews) Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. [(11 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219048&qs=pros-and-cons#reviews) Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. [(9 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1218098&qs=pros-and-cons#reviews) Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. [(15 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1220315&qs=pros-and-cons#reviews) Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. [(11 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1217352&qs=pros-and-cons#reviews) Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. [(10 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219219&qs=pros-and-cons#reviews) Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. [(7 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219563&qs=pros-and-cons#reviews) Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. [(6 mentions)](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1217854&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of SAS Customer Intelligence 360 ##### 1. Insights Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. [ See 16 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1218759&qs=pros-and-cons#reviews) See Related User Reviews ![Cihangir G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cihangir G.") CG Cihangir G. Enterprise (\> 1000 emp.) 4.0/5 "Powerful Journey Orchestration with a Learning Curve" What do you like about SAS Customer Intelligence 360? I find the real-time journey orchestration in SAS Customer Intelligence 360 incredibly beneficial. It lets us transform fragmented passenger data into ![Sreenivasa Reddy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sreenivasa Reddy N.") SN Sreenivasa Reddy N. Enterprise (\> 1000 emp.) 4.5/5 "Champion CI360" What do you like about SAS Customer Intelligence 360? SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels ##### 2. Ease of Use Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. [ See 15 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1217373&qs=pros-and-cons#reviews) See Related User Reviews JB josip b. Enterprise (\> 1000 emp.) 4.0/5 "Great Product, But License Fee Is a Drawback" What do you like about SAS Customer Intelligence 360? Flexibility of the tool, ease of use and intuitive usage of the tool. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Easy to use, everything in one environment" What do you like about SAS Customer Intelligence 360? Really easy to use for both data specialists and marketeers. Also great that you can orchestrate all different channels from 1 environment. ##### 3. Analytics Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. [ See 11 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219919&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 4.5/5 "SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities" What do you like about SAS Customer Intelligence 360? 1. True omnichannel journey orchestration (in one place): you can build omnichannel personalized journeys and activate audiences across channels (web, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 3.5/5 "Cost Effecitve, Effecient Intelligence System" What do you like about SAS Customer Intelligence 360? Insights & Reporting Improvements is really a big leap towards Custom Task Performance Analytics ##### 4. Features Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. [ See 11 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219048&qs=pros-and-cons#reviews) See Related User Reviews ![David W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David W.") DW David W. Mid-Market (51-1000 emp.) 4.5/5 "Provides really helpful insights into customer behaviour" What do you like about SAS Customer Intelligence 360? We found SAS Customer Intelligence helped us take all kinds of disparate customer interactions across a broad range of media / data sets and give us a ![Carlos R. B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos R. B.") CB Carlos R. B. Mid-Market (51-1000 emp.) 5.0/5 "Headship Role in CI360" What do you like about SAS Customer Intelligence 360? AI-Driven Customer Journey Optimization CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data an ##### 5. Capabilities Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. [ See 9 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1218098&qs=pros-and-cons#reviews) See Related User Reviews ![Daniel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel S.") DS Daniel S. Small-Business (50 or fewer emp.) 5.0/5 "SAS Customer Intelligence 360 in Action: Enhancing Decisions with Advanced Analytics" What do you like about SAS Customer Intelligence 360? The best part is the integration of AI-driven decisioning with campaign execution. Being able to test, optimize, and automate offers across web, email FG Francois G. Small-Business (50 or fewer emp.) 4.0/5 "Now our team uses advanced campaign strategies" What do you like about SAS Customer Intelligence 360? SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to be ### 5 Cons or Disadvantages of SAS Customer Intelligence 360 ##### 1. Learning Curve Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. [ See 15 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1220315&qs=pros-and-cons#reviews) See Related User Reviews ![Cihangir G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cihangir G.") CG Cihangir G. Enterprise (\> 1000 emp.) 4.0/5 "Powerful Journey Orchestration with a Learning Curve" What do you dislike about SAS Customer Intelligence 360? The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master ![Sreenivasa Reddy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sreenivasa Reddy N.") SN Sreenivasa Reddy N. Enterprise (\> 1000 emp.) 4.5/5 "Champion CI360" What do you dislike about SAS Customer Intelligence 360? SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and m ##### 2. Integration Issues Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. [ See 11 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1217352&qs=pros-and-cons#reviews) See Related User Reviews ![David W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David W.") DW David W. Mid-Market (51-1000 emp.) 4.5/5 "Provides really helpful insights into customer behaviour" What do you dislike about SAS Customer Intelligence 360? No burning problems but maybe could be more integrated into other SAS products. ![Sreenivasa Reddy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sreenivasa Reddy N.") SN Sreenivasa Reddy N. Enterprise (\> 1000 emp.) 4.5/5 "Champion CI360" What do you dislike about SAS Customer Intelligence 360? SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and m ##### 3. Expensive Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. [ See 10 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219219&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Enterprise (\> 1000 emp.) 4.5/5 "SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities" What do you dislike about SAS Customer Intelligence 360? 1. Cost and licensing complexity: The SAS licencing model is often perceived as complex and can be expensive, which make budgeting and scaling harder. ![Cihangir G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cihangir G.") CG Cihangir G. Enterprise (\> 1000 emp.) 4.0/5 "Powerful Journey Orchestration with a Learning Curve" What do you dislike about SAS Customer Intelligence 360? The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master ##### 4. Difficult Setup Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. [ See 7 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1219563&qs=pros-and-cons#reviews) See Related User Reviews ![Carlos R. B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos R. B.") CB Carlos R. B. Mid-Market (51-1000 emp.) 5.0/5 "Headship Role in CI360" What do you dislike about SAS Customer Intelligence 360? Steep Learning Curve Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytic ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Easy to use, everything in one environment" What do you dislike about SAS Customer Intelligence 360? For smaller companies it is sometimes too much. Also the help with integrations with external data environments are difficult to set up. ##### 5. Complexity Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. [ See 6 mentions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?filters%5Bsentiment_snippet%5D=1217854&qs=pros-and-cons#reviews) See Related User Reviews ![Cihangir G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cihangir G.") CG Cihangir G. Enterprise (\> 1000 emp.) 4.0/5 "Powerful Journey Orchestration with a Learning Curve" What do you dislike about SAS Customer Intelligence 360? The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master ![Sreenivasa Reddy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sreenivasa Reddy N.") SN Sreenivasa Reddy N. Enterprise (\> 1000 emp.) 4.5/5 "Champion CI360" What do you dislike about SAS Customer Intelligence 360? SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and m ![Ian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian M.") IM Ian M. Sr. Campaign Developer Small-Business (50 or fewer emp.) 7/14/2026 "Flexible integrations and support always available" 4/5 What do you like best about SAS Customer Intelligence 360? More flexible and customized integrations. Simple and user-friendly interface for the end user. Good performance with the platform. Support always responds and feels available. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? It can have quite a technical learning curve for a non-technical user. For the segments, it is not possible to visualize in real-time how the audience is moving from node to node. The task reporting is quite simple in terms of information. There are no native connectors with external providers. The implementations with AI fall short or are not very useful. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? The need to have highly customized integrations for business cases. SAS CI360 provides me with the flexibility to manage large-scale communications with a high technical level of APIs. At the same time, connect the DB with the direct agent and manage the data optimally. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699/official_response/edit) Hi Ian, Thanks for the positive feedback around integrations, UX, performance, and support. We continue to work to improve usability and ease of learning within the solution! You will see several updates around usability and adoption in the coming months! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated ![Michal K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michal K.") MK Michal K. Senior Data Development & Technical Platform Specialist Enterprise (\> 1000 emp.) 7/16/2026 "Powerful Platform for Real-Time Customer Engagement" 4.5/5 What do you like best about SAS Customer Intelligence 360? I like how it combines advanced analytics with omnichannel marketing, allowing businesses to deliver personalized customer experiences using real-time insights. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? While the platform is powerful, it can be complicated to learn, and some workflows take more clicks than I would expect. Better usability would make it even stronger overall. The user experience also feels inconsistent across modules: similar features often behave differently depending on where you are in the platform. That inconsistency makes it less intuitive to use and adds to the learning curve. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? We use SAS Customer Intelligence 360 to build real-time customer journeys and manage banners in our mobile banking app. It helps us deliver more personalized customer experiences while keeping journey orchestration and content management in one platform, making campaigns easier to manage and maintain. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670/official_response/edit) Michal - Thanks for the review and the feedback! We continually work on improving the user experience and support within the product, so be on the lookout for future improvements! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller GW Glen W. Creative Content Manager Enterprise (\> 1000 emp.) 5/6/2026 "Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences" 4.5/5 What do you like best about SAS Customer Intelligence 360? When I first log in, the interface feels a bit overwhelming, but it doesn’t take long to see that it’s genuinely intuitive—it just includes a lot of features. My favorite part is the creative development and management toolkit. It lets us build truly unique, tailored experiences for each customer, and they come across as personal rather than automated. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? The biggest drawback is that the more you want to customize, the more you end up relying on developers. While there are plenty of out-of-the-box integrations available, getting them implemented quickly almost always takes a solid amount of technical support and programming know-how. That dependency can slow down the creative process and make it harder to move fast when you’re trying to iterate. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It’s been great for collecting high-quality data on website visits while staying strictly compliant with GDPR and CCPA. It gives me a true 360-degree view of what people are actually searching for across different channels. That level of detail is what finally lets us build personalized journeys for every single visit. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12761117/official_response/edit) Glen, thanks for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear that you find our toolkit intuitive and feature-rich for creating personalized customer experiences. We appreciate your feedback on the initial overwhelming interface and the need for technical support for customization. We are continuously working to improve user experience and streamline the customization process. It's fantastic to hear how the platform is helping you collect high-quality data while ensuring compliance with regulations. Providing a 360-degree view of customer interactions is key to building personalized journeys. If you have any specific concerns or need assistance with customization, please feel free to reach out. 5/8/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Raismar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raismar A.") RA Raismar A. Mid-Market (51-1000 emp.) 7/22/2026 "Effective Segmentation and Campaign Sending, but Complex Platform" 4.5/5 What do you like best about SAS Customer Intelligence 360? I like how effective SAS Customer Intelligence 360 is at sending out communications. I also enjoy the segmentations that can be created, as you can take segmentations from the orchestrator and improve them according to the profile needed for each customer. Additionally, I appreciate that campaigns can be scheduled to reach each one, including effective segmentations with exclusions. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? The platform is cumbersome when you want to perform quick actions. Sometimes it's difficult to understand if the setup has already been completed or not, especially when you have to perform a task, then do segmentation, and other things. I would like there to be different colors to differentiate when a campaign is being sent, like a "Send, send". The initial setup was also a bit difficult, like intermediate. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? I use SAS Customer Intelligence 360 for marketing campaigns and customer segmentation. Solve problems in the programming and sending of campaigns. I like how effective it is in the deliveries and the segmentations I can create. However, the platform is cumbersome for quick actions. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13145054/official_response/edit) Thank you for sharing your experience! We're happy to hear that segmentation, orchestration, and campaign scheduling are working well for your marketing efforts. We appreciate your feedback on streamlining quick actions and improving visual status indicators for campaign progress—we'll pass these suggestions along to our product team as we continue enhancing usability. Validated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated LN Lessie N. Marketing Manager Mid-Market (51-1000 emp.) 5/4/2026 "Advanced Analytics and Real-Time Insights That Elevate Our Campaigns" 5/5 What do you like best about SAS Customer Intelligence 360? What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12742200/official_response/edit) Hi Lessie, thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you find the advanced analytics and real-time insights valuable for your campaigns. We understand that the learning curve and pricing model can be challenging, and we appreciate your insights on these aspects. We are continuously working to enhance user experience and provide support to help navigate the platform effectively. If you have any specific questions or need assistance with any features, please feel free to reach out to our customer support team. Your success is our priority, and we are here to support you every step of the way. Thank you for choosing SAS Customer Intelligence 360 to elevate your marketing efforts. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kamlesh M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kamlesh M.") KM Kamlesh M. Head of Sales Marketing Small-Business (50 or fewer emp.) 8/4/2026 "All Our Customer Data in One Place—Campaign Building Made Easy" 4.5/5 What do you like best about SAS Customer Intelligence 360? Having customer data in one place instead of pulling from five different tools before building a campaign. Cuts out a step I used to dread. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? Setup was rough. I remember spending a good chunk of a week just getting the data sources connected properly before I could actually use any of it. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? Before this I was pulling data from a few different places and stitching it together myself before building anything. Now it is already there when I sit down to plan a campaign, so less prep time and I trust the numbers more since it is not me manually copying stuff between spreadsheets. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite KB Kerry B. Campaign Strategy Manager Mid-Market (51-1000 emp.) 5/2/2026 "Flexible Marketing Automation with Fast A/B Testing Insights" 5/5 What do you like best about SAS Customer Intelligence 360? The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12736296/official_response/edit) Hey Kerry, thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you appreciate the flexibility and automation features that have streamlined your marketing efforts. Your insights on campaign management are valuable, and we understand the importance of agility in today's fast-paced market. We are continuously working to enhance our platform and make it more adaptable to changing market conditions. Your feedback on workflow efficiency is noted, and we will explore ways to simplify processes for quicker adjustments. It's great to hear that SAS Customer Intelligence 360 has helped you achieve more consistent engagement and improved campaign results. We appreciate your business and look forward to continuing to support your marketing success. If you have any further suggestions or need assistance, please don't hesitate to reach out. Current UserValidated ReviewerIncentivizedSource: Seller invite JM Jaime M. Digital Marketing Analyst Small-Business (50 or fewer emp.) 4/30/2026 "Flexible Customization That Keeps Campaigns Running Smoothly" 5/5 What do you like best about SAS Customer Intelligence 360? I really appreciate how flexible the platform is. We often need to work with marketing channels that aren’t natively supported, and being able to customize the setup to bridge those gaps has been a lifesaver. It lets us keep our campaigns running smoothly, even when there isn’t an out-of-the-box integration available. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? The UI is honestly all over the place and feels unpolished. One window follows one design style, the next uses another, and even basic things like button shapes or selection behavior seem to change at random. On top of that, the language settings just don’t stick. Losing the export preview feature has also been a huge step backward, and it’s hurt our daily reporting efficiency. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? We were struggling to build cohesive, automated journeys across all of our touchpoints. This tool has finally given us the framework we needed to truly automate those campaigns and manage customer data flow, instead of handling everything manually through spreadsheets or disconnected email tools. As a result, it has significantly reduced our planning time. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12727324/official_response/edit) Hi Jaime, thank you for sharing your feedback on SAS Customer Intelligence 360. We're thrilled to hear that the platform's flexibility has been a lifesaver for customizing your marketing channels and keeping campaigns running smoothly. We appreciate your insights on the user interface and understand the importance of a consistent design experience. Your feedback on the export preview feature is valuable, and we will look into ways to improve daily reporting efficiency. It's great to hear that the tool has helped you automate campaigns and manage customer data flow more effectively, reducing planning time. We're committed to enhancing your experience and would love to follow up to address any further concerns you may have. Thank you for choosing SAS Customer Intelligence 360. Current UserValidated ReviewerIncentivizedSource: Seller invite CE Cora E. Marketing Automation Lead Small-Business (50 or fewer emp.) 4/30/2026 "AI-Driven Decisioning and Omnichannel Offers in One Smooth Dashboard" 5/5 What do you like best about SAS Customer Intelligence 360? The way it combines AI-driven decisioning with campaign execution is genuinely solid. I especially appreciate being able to build, test, and launch offers across mobile, email, and web from a single dashboard, rather than juggling five different tools. That consolidation has noticeably sped up our campaign cycles and made the overall workflow feel much smoother. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? The learning curve is steep—putting it mildly. If you don’t have a team that’s already comfortable with data analytics and complex automation, getting started can be a rough experience. The documentation is often vague, and we’ve had to work out some of the more advanced configuration features largely on our own. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It tackles our data fragmentation issues head-on. We used to have customer data scattered across separate silos, and that made our marketing feel inconsistent from one touchpoint to the next. With SAS, we’ve been able to consolidate everything into a near real-time stream, which finally allows us to automate personalized messaging at scale—without the constant manual intervention we were dealing with before. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12720970/official_response/edit) Thank you for sharing your positive experience with our AI-driven decisioning and campaign execution capabilities. We acknowledge the challenges with the learning curve and are committed to enhancing our support and training resources to assist users in leveraging the full potential of SAS Customer Intelligence 360. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Cihangir G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cihangir G.") CG Cihangir G. CRM Executive Enterprise (\> 1000 emp.) 10/30/2025 "Powerful Journey Orchestration with a Learning Curve" 4/5 What do you like best about SAS Customer Intelligence 360? I find the real-time journey orchestration in SAS Customer Intelligence 360 incredibly beneficial. It lets us transform fragmented passenger data into proactive, location-based services, like instant 'Fast Track' offers through the iGA mobile app. I also appreciate its capability as a CDP, where it merges offline flight and retail data with online app behavior into one profile, solving the data fragmentation problem for us. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master advanced journey orchestration. The initial setup was quite intensive, requiring significant coordination between marketing and IT teams to integrate deep offline data like flight schedules and beacon sensors. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? I use SAS Customer Intelligence 360 to solve data fragmentation by merging offline flight/retail data with online app behavior, creating unified profiles. It enables real-time journey orchestration, transforming passenger data into proactive services like instant offers through the iGA mobile app. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-11884969/official_response/edit) Thank you for taking the time to write such a thorough review of the solution, much appreciated! 3/18/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ View All Alternatives ](https://www.g2.com/products/sas-customer-intelligence-360-sas/competitors/alternatives) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Personalization](https://www.g2.com/categories/personalization)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which content curation platforms are best for aggregating and moderating content across social media channels?](https://www.g2.com/discussions/which-content-curation-platforms-are-best-for-aggregating-and-moderating-content-across-social-media-channels)[What's the best CRM app for small business owners](https://www.g2.com/discussions/crm-what-s-the-best-crm-app-for-small-business-owners)[What are the highest rated IT compliance services for implementing proven solutions with minimal deployment risk?](https://www.g2.com/discussions/what-are-the-highest-rated-it-compliance-services-for-implementing-proven-solutions-with-minimal-deployment-risk) [Best platforms for automating data privacy workflows](https://www.g2.com/discussions/what-are-the-leading-platforms-for-automating-data-privacy-workflows)[What is the top-rated location intelligence platform for real estate?](https://www.g2.com/discussions/what-is-the-top-rated-location-intelligence-platform-for-real-estate)[Pros and Cons Details](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)