Top Free Marketing Analytics Software

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 639

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sellforte (+5.56%) - Among all products in this category, Sellforte recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 69,500+ Authentic Reviews
  • 639+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, CleverTap, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk)

HubSpot Marketing Hub

HubSpot Marketing Hub is a software designed to consolidate marketing tools and customer data into a unified platform for modern marketing teams. The software provides email marketing, landing page management, social media management, and data analytics by leveraging a native CRM architecture that eliminates data silos. It automates data synchronization across marketing channels and reduces the time marketers spend switching between applications and reconciling data across systems. HubSpot Marketing Hub addresses fragmented customer data, inefficient execution, and wasted time on tool management by keeping all customer information, interaction history, and engagement data accessible within a single marketing workflow. The software supports use cases ranging from small marketing teams to enterprise organizations, with unified reporting that ties marketing activities to revenue and integrations across the full HubSpot CRM platform.

Average Rating: 4.4/5.0

Total Reviews: 15,215

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HubSpot Marketing Hub, enjoying seamless integration and powerful automation features.
  • Users appreciate the user-friendly email marketing features of HubSpot, enabling powerful campaigns with ease and efficiency.
  • Users appreciate the beginner-friendly tools of HubSpot Marketing Hub, making powerful marketing effortless and streamlined.
  • Users find HubSpot Marketing Hub's intuitive interface and automation tools enhance productivity and simplify marketing tasks.
  • Users value the automation capabilities of HubSpot Marketing Hub, effectively streamlining workflows and enhancing productivity.
Cons
  • Users find the learning curve steep, requiring significant training to effectively use HubSpot Marketing Hub's features.
  • Users find the missing features in HubSpot Marketing Hub restrictive, especially for smaller teams needing advanced functionality.
  • Users find the limited features of cheaper plans restrictive, hindering their ability to fully utilize HubSpot Marketing Hub.
  • Users find the pricing quite expensive, especially as their contact list and needs grow beyond the basic plans.
  • Users find HubSpot Marketing Hub's high pricing challenging, especially for smaller teams needing advanced features.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Semrush

Semrush is a software designed to empower marketers to command their online presence and create measurable brand visibility impact. The software provides AI-driven insights across SEO, content marketing, paid media, and social strategy by leveraging the industry's most expansive proprietary dataset. It automates competitive intelligence gathering and reduces the manual effort required to monitor keyword rankings, backlink profiles, and paid media performance. Semrush addresses the challenge of winning visibility in an evolving digital landscape by delivering unified insights that span search, content, and social channels. The software supports more than 28 million users globally, from scaling startups to Fortune 500 companies, across North America, Europe, and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,949

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

CallRail

CallRail is a software designed to help businesses attract more leads, convert more customers, and optimize their marketing performance. The software provides call, text, chat, and form attribution across the marketing journey by leveraging AI-powered conversation analysis to surface buyer insights. It automates lead interaction handling around the clock and reduces missed opportunities by ensuring no inbound inquiry goes unaddressed. CallRail addresses the challenge of linking marketing spend to actual lead outcomes by attributing each conversation touchpoint back to the specific campaign or channel that generated it. The software supports more than 220,000 businesses worldwide with integrations into platforms such as Google Ads, enabling data-driven optimization of paid and organic marketing programs.

Average Rating: 4.5/5.0

Total Reviews: 1,746

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How Do G2 Users Rate CallRail?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind CallRail?

  • Seller: CallRail
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • Twitter: @CallRail
    6,067 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    359 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Real Estate
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About CallRail?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of CallRail, facilitating smooth call management and effective tracking of marketing efforts.
  • Users value the ease of use and powerful tracking features of CallRail, enhancing lead management and marketing insights.
  • Users value the powerful call tracking capabilities of CallRail, providing clear insights into effective marketing campaigns.
  • Users find the insightful tracking capabilities of CallRail essential for understanding their call campaigns effectively.
  • Users appreciate the call recording features of CallRail, enabling effective communication and easy access to important calls.
Cons
  • Users note the missing features in CallRail, like advanced automations and better voice assistance, affecting usability.
  • Users report integration issues with third-party apps and CRM systems, causing challenges in setup and functionality.
  • Users face frequent call issues with CallRail, particularly in forwarding calls and CRM integration challenges.
  • Users note that CallRail can be expensive, especially with pricing adding up quickly and costs similar to alternatives.
  • Users find the learning curve steep, especially for bulk management and navigating the platform efficiently.

What Are Recent G2 Reviews of CallRail?

What Are G2 Users Discussing About CallRail?

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Klaviyo

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one solution. The software provides email marketing, SMS, RCS, push notifications, WhatsApp, reviews, forms, and ads orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, and timing. It automates personalized, trigger-based customer journeys across every channel and reduces the complexity of managing multiple disconnected marketing tools. Klaviyo addresses the challenge of scaling conversions for B2C businesses by capturing every click, purchase, and conversation into a unified customer profile that powers real-time personalization. The software supports more than 170,000 businesses with analytics including RFM analysis, funnel reporting, and catalog insights, and syncs with 400 or more tools to capture and unify behavioral data.

Average Rating: 4.6/5.0

Total Reviews: 1,318

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,008 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 80% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
  • Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
  • Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
  • Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
  • Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
Cons
  • Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
  • Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
  • Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
  • Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
  • Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

CleverTap

CleverTap is a software designed to help brands unlock customer lifetime value by creating personalized experiences that retain their most valuable customers. The software provides lifecycle analytics, real-time journey orchestration, and insightful, prescriptive AI capabilities by leveraging TesseractDB, the world's first purpose-built database for customer engagement, which delivers both speed and economies of scale. It automates personalized customer journeys across every touchpoint and reduces the lag between data insight and marketing action through real-time measurement and optimization. CleverTap addresses the challenge of engaging customers consistently across their entire lifecycle by unifying experiences from every channel into one platform that empowers smarter and faster decisions. The software supports more than 2,000 customers including TD Bank, AirAsia, Papa John's, and Tesco, with a global presence spanning 15 or more markets and integrations across digital and legacy channels.

Average Rating: 4.6/5.0

Total Reviews: 658

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How Do G2 Users Rate CleverTap?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • Twitter: @CleverTap
    21,633 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    642 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 53% Medium, 28% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive analytics of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
  • Users value the responsive customer support of CleverTap, aiding them in effectively utilizing the platform.
  • Users appreciate the ease of use of CleverTap, finding it intuitive and seamless for their marketing tasks.
  • Users value the personalization capabilities of CleverTap, enhancing targeted marketing and improving overall user engagement.
  • Users highlight CleverTap's automation capabilities, enhancing engagement and simplifying targeted marketing efforts effectively.
Cons
  • Users find the steep learning curve of CleverTap overwhelming initially, hindering effective usage for newcomers.
  • Users express frustration over the missing features in CleverTap, affecting usability and campaign creation significantly.
  • Users find the interface not intuitive, facing a steep learning curve that complicates their initial experience with CleverTap.
  • Users find the pricing high, which makes reconsidering the software's usage essential for many customers.
  • Users find the interface and features complex, especially new users facing a steep learning curve.

What Are Recent G2 Reviews of CleverTap?

Singular

Singular is a software designed to uncover true ROI across all marketing channels through end-to-end marketing attribution and analytics. The software provides superior ROI reporting, advanced fraud prevention, and user engagement capabilities by leveraging the unification of campaign data from thousands of channels with cross-device attribution data. It automates the aggregation of complex marketing data into actionable insights and reduces wasted spend by identifying underperforming channels and fraudulent activity. Singular addresses the challenge of measuring true marketing performance across a fragmented channel landscape by connecting campaign-level spend data to user-level attribution outcomes. The software supports leading brands including LinkedIn, Nike, WB Games, and Rovio with unmatched data accessibility and integrations that enable faster growth decisions.

Average Rating: 4.6/5.0

Total Reviews: 519

How Do G2 Users Rate Singular?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Singular?

  • Seller: Singular
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Palo Alto, California
  • Twitter: @TweetSingular
    1,316 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    361 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: User Acquisition Manager, Marketing Manager
  • Top Industries: Computer Games, Financial Services
  • Company Size: 52% Medium, 26% Small

What Do G2 Reviewers Say About Singular?

AI-generated summary from verified user reviews

Pros
  • Users highlight the best-in-class customer support from Singular, noting its responsiveness and quick resolution of issues.
  • Users value the ease of use of Singular, benefiting from clear dashboards and straightforward onboarding.
  • Users find Singular's support and customer service exceptionally helpful, ensuring timely assistance and tailored solutions for their needs.
  • Users appreciate the flexibility and transparency of Singular, enhancing data analysis and decision-making efficiency.
  • Users value the deep campaign performance analysis of Singular, enhancing marketing data consolidation and decision-making.
Cons
  • Users find the poor interface design of Singular can hinder functionality and requires additional support for effective use.
  • Users find the UI to be unintuitive, often requiring extra support and feeling less flexible than desired.
  • Users find UI design issues and complex integrations in Singular can hinder usability and slow down analysis.
  • Users find attribution issues problematic, struggling with unclear credit assignment and reliability across multiple devices.
  • Users report significant dashboard issues, noting a lack of customization and an unintuitive interface that hinders usability.

What Are Recent G2 Reviews of Singular?

What Are G2 Users Discussing About Singular?

Intuit Mailchimp All-in-One Marketing Platform

Intuit Mailchimp All-in-One Marketing Platform is a software designed to help businesses personalize every email and SMS for every customer to foster repeat business and build lasting brand loyalty. The software provides data-backed recommendations, AI-powered content creation, and multichannel campaign management by leveraging a 99% delivery rate and more than 300 integrations with existing business workflows. It automates audience segmentation and campaign personalization and reduces the manual effort required to engage customers across email, SMS, and digital channels. Intuit Mailchimp All-in-One Marketing Platform addresses the challenge of turning marketing insights into revenue by placing data-backed recommendations at the center of every campaign decision. The software supports more than 11 million businesses worldwide and has released 100 or more new features since its acquisition by Intuit, enabling growing businesses to scale their marketing without added complexity.

Average Rating: 4.4/5.0

Total Reviews: 5,209

How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

  • Seller: Intuit Mailchimp
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Atlanta, GA
  • Twitter: @MailChimp
    238,536 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,346 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 72% Small, 20% Medium

What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Intuit Mailchimp, finding campaign creation and management remarkably straightforward.
  • Users appreciate the intuitive and easy-to-use email marketing platform of Mailchimp, boosting campaign success and revenue.
  • Users appreciate the intuitive and user-friendly interface of Mailchimp, simplifying campaign management and performance tracking.
  • Users value the automation features of Mailchimp, which streamline marketing efforts and enhance productivity significantly.
  • Users appreciate the intuitive design of Mailchimp, making it easy for everyone to create and manage campaigns.
Cons
  • Users find Mailchimp increasingly expensive, especially for advanced features and growing contact lists, impacting small businesses.
  • Users find the platform has limited features for advanced automations, restricting scalability and customization.
  • Users find the missing features in Intuit Mailchimp frustrating, complicating the setup and familiarization process.
  • Users find the pricing to be quite expensive, especially for advanced features and growing contact lists.
  • Users find the costs prohibitive, as Mailchimp charges for unsubscribed contacts and has increased pricing with list growth.

What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

AgencyAnalytics

AgencyAnalytics is a software designed to streamline reporting processes and showcase full marketing impact for marketing agencies and their clients. The software provides live, customizable dashboards and insightful reports across SEO, PPC, call tracking, social media, email marketing, ecommerce, and local marketing by leveraging integrations with over 80 platforms. It automates daily rank tracking and backlink monitoring and reduces the time agencies spend manually compiling and formatting client reports. AgencyAnalytics addresses the challenge of managing multiple clients across multiple channels by consolidating all marketing data into single, seamless dashboards that are fully white-labeled for each agency. The software supports agencies at every stage of growth with flexible per-client pricing, a built-in suite of SEO tools, and a 14-day free trial requiring no credit card.

Average Rating: 4.7/5.0

Total Reviews: 453

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind AgencyAnalytics?

  • Seller: AgencyAnalytics
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Toronto
  • Twitter: @agencyanalytics
    4,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    113 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in AgencyAnalytics, enjoying quick access to integrated data and responsive support.
  • Users love the time-saving features of AgencyAnalytics, allowing for quick data organization and seamless reporting.
  • Users commend the exceptional customer support from AgencyAnalytics, praising their responsiveness and tailored assistance.
  • Users commend the user-friendly interface of AgencyAnalytics, appreciating its ease of use and fast setup.
  • Users appreciate the seamless integration capabilities of AgencyAnalytics, enhancing data visibility and reporting efficiency.
Cons
  • Users are frustrated by the integration issues with various platforms, severely limiting functionality and support options.
  • Users note the limited features of AgencyAnalytics, impacting comprehensive analysis and integration capabilities for key platforms.
  • The learning curve for setting up and structuring dashboards in AgencyAnalytics can be challenging for users.
  • Users face a tricky reporting issue due to a steep learning curve and integration limitations affecting dashboard setups.
  • Users experience significant connection issues due to limited integrations and frequent disconnections, impacting overall functionality.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

Trackdesk

Trackdesk is a software designed to help companies launch, manage, and optimize affiliate, referral, and partner programs without limits on scale or growth. The software provides 100% tracking accuracy across devices, channels, and campaigns, along with customizable dashboards, trend analysis, and AI-powered insights by leveraging more than 900 integrations with CRMs, e-commerce platforms, and payment providers including Stripe, PayPal, Wise, and Tipalti. It automates affiliate tracking, reporting, and bulk payout processing and reduces the manual work that slows affiliate program management at scale. Trackdesk addresses the challenges of click caps, inflated costs, and painful migrations by offering unlimited affiliates, transparent value-based pricing, and a dedicated migration service backed by expert onboarding managers. The software supports SaaS companies, trading platforms, e-commerce businesses, agencies, and affiliate networks worldwide with ISO 27001 certification, GDPR compliance, advanced fraud prevention, and a unique Partnership Managers Marketplace.

Average Rating: 4.8/5.0

Total Reviews: 346

How Do G2 Users Rate Trackdesk?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Trackdesk?

  • Seller: trackdesk
  • Year Founded: 2022
  • HQ Location: Prague, CZ
  • Twitter: @Get_Trackdesk
    79 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 89% Small, 17% Medium

What Do G2 Reviewers Say About Trackdesk?

AI-generated summary from verified user reviews

Pros
  • Users find Trackdesk to offer ease of use with intuitive navigation and automation, enhancing affiliate management efficiency.
  • Users value the accurate performance tracking of Trackdesk, ensuring reliability and seamless integration with e-commerce operations.
  • Users value the intuitive and clean user interface of Trackdesk, enhancing productivity and ease of use.
  • Users appreciate the ease of monitoring affiliate performance with Trackdesk's intuitive dashboard for effective campaign management.
  • Users appreciate the insights from reporting in Trackdesk, which simplifies performance tracking and saves valuable time.
Cons
  • Users find the reporting process cumbersome, as it requires extra clicks and lacks customizable options.
  • Users have noted limited customization options for dashboard widgets and partner signup forms, impacting flexibility and insights.
  • Users find the reporting features inadequate, noting a need for more flexibility and customization options.
  • Users feel there is insufficient information available for beginners, making it challenging to effectively utilize Trackdesk.
  • Users find the learning curve steep, especially for advanced features, requiring time to fully grasp the settings.

What Are Recent G2 Reviews of Trackdesk?

Google Cloud BigQuery

Google Cloud BigQuery is a software designed to help organizations maximize value from their data through a fully managed, AI-ready analytics platform. The software provides multi-engine, multi-format, and multi-cloud data analytics capabilities by leveraging Google's serverless infrastructure to run queries at massive scale without manual resource management. It automates storage and compute scaling and reduces the operational overhead traditionally associated with managing on-premises or self-hosted data warehouses. Google Cloud BigQuery addresses the challenge of extracting timely, actionable insights from large and complex datasets by enabling fast SQL-based queries across structured and semi-structured data. The software supports a free tier of 10 GiB of storage and up to 1 TiB of queries per month, with integrations across Google Ads, GA4, and a broad ecosystem of data engineering and business intelligence tools.

Average Rating: 4.5/5.0

Total Reviews: 1,144

How Do G2 Users Rate Google Cloud BigQuery?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Google Cloud BigQuery?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 38% Large, 35% Medium

What Do G2 Reviewers Say About Google Cloud BigQuery?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Google Cloud BigQuery, enabling fast analysis without needing to manage infrastructure.
  • Users appreciate the incredible speed of BigQuery, making data processing effortless and efficient for large datasets.
  • Users value the seamless integrations of Google Cloud BigQuery, enhancing analytics and supporting various data types effortlessly.
  • Users appreciate the fast querying capabilities of Google Cloud BigQuery, enabling quick analysis of massive datasets effortlessly.
  • Users value the query efficiency of BigQuery, enabling fast analysis of massive datasets with minimal effort.
Cons
  • Users find the cost structure expensive, especially with complex queries leading to rapidly escalating charges.
  • Users often face query issues with BigQuery, as inefficient queries can rapidly increase costs and complicate budgeting.
  • Users find the cost management challenging, facing unpredictable pricing and needing strict governance to maintain budgets.
  • Users face cost issues with Google Cloud BigQuery, often leading to unexpectedly high bills and budget management challenges.
  • Users find the steep learning curve for advanced features challenging, requiring significant time and effort to master.

What Are Recent G2 Reviews of Google Cloud BigQuery?

What Are G2 Users Discussing About Google Cloud BigQuery?

Funnel

Funnel is the marketing intelligence platform for organizations that need dependable marketing data everywhere decisions are made. Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Data Hub is the core platform. Measure adds marketing mix modeling, attribution and incrementality testing on top.

Average Rating: 4.5/5.0

Total Reviews: 261

How Do G2 Users Rate Funnel?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Funnel?

  • Seller: Funnel
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Stockholm, Sweden
  • Twitter: @funnel_io
    21 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    393 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 45% Medium, 41% Small

What Do G2 Reviewers Say About Funnel?

AI-generated summary from verified user reviews

Pros
  • Users find Funnel's ease of use remarkable, streamlining data integration and reporting effortlessly across platforms.
  • Users love the seamless integrations Funnel offers, effortlessly centralizing data from numerous platforms for clear insights.
  • Users love the easy data integration of Funnel, seamlessly connecting marketing and analytics platforms for unified insights.
  • Users value the user-friendly data management capabilities of Funnel, simplifying data centralization and workflow customization.
  • Users appreciate the extensive number of connectors Funnel offers, making integration with various platforms straightforward and beneficial.
Cons
  • Users find the learning curve challenging initially, particularly with data source configurations and connections.
  • Users feel the product is expensive, particularly when needing integrations and facing additional fees for basic connectors.
  • Users find limited connectors and scalability issues frustrating, affecting the overall efficiency of their data integration tasks.
  • Users find missing features in Funnel, such as limited scalability and basic connector fees, frustrating their overall experience.
  • Users experience slow performance, especially with processing time for large data volumes and limited scalability.

What Are Recent G2 Reviews of Funnel?

What Are G2 Users Discussing About Funnel?

WhatConverts

WhatConverts is a software designed to show marketers and business owners how well their marketing is working through all-in-one lead tracking. The software provides call tracking, form tracking, chat tracking, and keyword-level call tracking for PPC ads by leveraging a centralized lead management and reporting dashboard that consolidates all lead data in one place. It automates lead capture and attribution across every inbound channel and reduces the guesswork involved in identifying which campaigns generate the highest quality leads. WhatConverts addresses the challenge of proving marketing ROI for agencies and their clients by linking every lead back to the specific campaign, keyword, or channel responsible for it. The software supports marketing agencies and small businesses with robust reporting, extensive integrations, and affordable pricing that delivers strong value for tracking, managing, and reporting on leads.

Average Rating: 4.9/5.0

Total Reviews: 319

How Do G2 Users Rate WhatConverts?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind WhatConverts?

  • Seller: WhatConverts
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Charlotte, NC
  • Twitter: @whatconverts
    273 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    48 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Construction
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About WhatConverts?

AI-generated summary from verified user reviews

Pros
  • Users praise the outstanding customer support from WhatConverts, appreciating quick responses and persistent follow-up on issues.
  • Users value the outstanding customer support from WhatConverts, ensuring swift assistance and issue resolution during integrations.
  • Users appreciate the ease of use of WhatConverts, highlighting its quick setup and intuitive interface for tracking leads.
  • Users value the easy setup of WhatConverts, enabling seamless tracking and integrations without the need for extensive training.
  • Users value the exceptional attribution accuracy provided by WhatConverts, making lead tracking remarkably effective and intuitive.
Cons
  • Users find WhatConverts to be expensive, but believe its high price is justified by its benefits and support.
  • Users experience a learning curve with WhatConverts, especially when transitioning and integrating with other software.
  • Users note integration issues with WhatConverts, seeking more direct connections to various CRMs for better usability.
  • Users desire better lead segmentation and integration features in WhatConverts to enhance usability and analytics.
  • Users find the learning difficulty with the user interface and features to be a challenge for effective usage.

What Are Recent G2 Reviews of WhatConverts?

What Are G2 Users Discussing About WhatConverts?

GetResponse

GetResponse is a software designed to drive more consistent, repeatable revenue across the entire customer journey through lifecycle automation. The software provides email, SMS, and push notification campaign execution along with behavioral triggers and built-in deliverability by leveraging deep integrations to connect marketing activity across every stage of the customer lifecycle. It automates customer movement from first touch through first purchase, repeat purchase, and reactivation and reduces manual work associated with managing disconnected marketing tools. GetResponse addresses the challenge of campaign chaos and unpredictable revenue by consolidating all lifecycle marketing into one system built to move customers forward. The software supports businesses with flexible integrations, a variety of pre-built templates, and 24/7 live customer support to make complex marketing tasks more accessible.

Average Rating: 4.3/5.0

Total Reviews: 1,118

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How Do G2 Users Rate GetResponse?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind GetResponse?

  • Seller: GetResponse
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Poland
  • Twitter: @getresponse
    54,233 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    426 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About GetResponse?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of GetResponse, allowing for quick creation of professional email campaigns without technical skills.
  • Users rave about the exceptional customer support of GetResponse, noting prompt assistance whenever needed.
  • Users highlight the user-friendly interface of GetResponse, making email building fast and efficient with drag-and-drop features.
  • Users find GetResponse to be a highly effective platform for professional newsletters and robust email marketing campaigns.
  • Users value the user-friendly interface of GetResponse, enabling swift creation of professional email campaigns and effective automation.
Cons
  • Users find the missing features of GetResponse limiting, especially in list sorting and report clarity.
  • Users often find GetResponse expensive as costs increase with higher-tier features and larger contact lists.
  • Users find the limited features of GetResponse restrictive, especially for larger organizations needing advanced options.
  • Users experience a significant learning curve for advanced features that can hinder their ability to utilize the platform fully.
  • Users note significant pricing increases and a steep learning curve as limitations of GetResponse.

What Are Recent G2 Reviews of GetResponse?

What Are G2 Users Discussing About GetResponse?

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Average Rating: 4.4/5.0

Total Reviews: 1,589

How Do G2 Users Rate Looker?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Looker?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Data Analyst, Data Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 20% Large

What Do G2 Reviewers Say About Looker?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Looker, making report creation simple for those with limited technical skills.
  • Users value the dynamic real-time reporting abilities of Looker, enhancing collaboration and decision-making across digital ad platforms.
  • Users love the easy integrations with various data sources, enhancing their analytics experience on Looker.
  • Users appreciate the seamless integrations with platforms like Salesforce, enhancing functionality and user experience in Looker.
  • Users appreciate the dynamic and real-time reporting capabilities of Looker, enhancing data sharing for digital ads.
Cons
  • Users find Looker's steep learning curve challenging, especially with LookML, making onboarding for beginners difficult.
  • Users find the steep learning curve of Looker challenging, especially for those lacking technical expertise.
  • Users experience slow loading times with Looker, particularly when handling larger datasets, complicating dashboard creation.
  • Users often experience slow performance with Looker, particularly during data loading and complex transformations.
  • Users find Looker to have high complexity, struggling with learning curves and limited visuals, affecting overall usability.

What Are Recent G2 Reviews of Looker?

What Are G2 Users Discussing About Looker?

IBM Planning Analytics

IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes, enabling real-time analysis on a single governed platform. Eliminate manual models, spot risks sooner, and make decisions that keep your numbers ahead of the trends. Designed for finance and business operations leaders across Finance, Supply Chain, HR, Marketing, Sales, and beyond, IBM Planning Analytics helps eliminate inefficient and error-prone planning processes by connecting financial and operational plans. Automate data integration, analysis, and collaboration for greater agility across the business. Key Capabilities: Integrated Planning: Connect financial and operational plans using a governed source of truth under a single license, unifying teams and accelerating planning cycles. Performance Tracking: Monitor, analyze, and communicate performance with interactive dashboards, personalized reports, and a native spreadsheet experience for trusted, real-time insights. AI-Powered Forecasting: Improve speed and accuracy of forecasts with built-in AI, enabling smarter scenario modeling and predictive insights. Collaborative Decision-Making: Increase participation and streamline workflows by lowering the skill barrier with a generative AI assistant, driving faster, more informed decisions. Bring collaborative, AI-powered business planning to your organization starting at $825/month for 5 users.

Average Rating: 4.4/5.0

Total Reviews: 231

How Do G2 Users Rate IBM Planning Analytics?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind IBM Planning Analytics?

  • Seller: IBM
  • Company Website:
  • Year Founded: 1911
  • HQ Location: Armonk, New York, United States
  • Twitter: @IBMSecurity
    74,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    344,328 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Financial Analyst
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 49% Large, 38% Medium

What Do G2 Reviewers Say About IBM Planning Analytics?

AI-generated summary from verified user reviews

Pros
  • Users value the efficiency of IBM Planning Analytics, which enhances financial planning and decision-making with speed and flexibility.
  • Users appreciate the planning efficiency of IBM Planning Analytics, benefiting from easy scalability and robust forecasting capabilities.
  • Users appreciate the flexible analytics capabilities of IBM Planning Analytics, enhancing real-time data analysis and decision-making efficiency.
  • Users admire the forecasting accuracy of IBM Planning Analytics, enhancing their planning and decision-making efficiency significantly.
  • Users value the user-friendly interface of IBM Planning Analytics, appreciating its seamless navigation and adaptability for budgeting.
Cons
  • Users face a steep initial learning curve with IBM Planning Analytics, making setup and navigation challenging.
  • Users face a steep learning curve with IBM Planning Analytics, requiring significant training for effective usage.
  • Users face a steep learning curve with IBM Planning Analytics, making setup and usage challenging for beginners.
  • Users find the complexity of setup and steep learning curve challenging, especially for newcomers to the tool.
  • Users find the difficult learning curve and complexity of IBM Planning Analytics challenging, requiring significant training and technical support.

What Are Recent G2 Reviews of IBM Planning Analytics?

What Are G2 Users Discussing About IBM Planning Analytics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026