Top Free Marketing Analytics Software

Check out our list of free Marketing Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Marketing Analytics Software to ensure you get the right product.

Results: 58
(6,397)4.4 out of 5
Optimized for quick response
Entry Level Price:$0

HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful in

Joan L.
JL
The biggest benefit of HubSpot by far is having all your marketing tools in one place, making it easier to manage your assets and contact... Read review
Paula Cecilia P.
PP
There's always information for any doubts you might have in the road, it is also constantly getting improvements and enhancements thought for the... Read review
(837)4.4 out of 5

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Zachary T.
ZT
I like how many options it offers, as there can be multiple dashboards/charts to look at that get very detailed. Read review
UH
I think looker is great at allowing everyone to work from the same dataset with the same parameters. Often times, with other solutions, there is no... Read review
(4,393)4.4 out of 5
Entry Level Price:$0

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

CM
MailChimp's new All-in-One marketing Platform is easy and well supported. The on-line support is current and clear. They also make available a... Read review
Ivan L.
IL
Support; deliverability; free version (still) gives quite some possibilities for small companies to get started with email marketing, the fact it... Read review
(263)4.2 out of 5
Optimized for quick response

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

IM
the UI is sleek and very friendly for new users.the data is also simple to understand. Read review
RM
When using Pathmatics, you can easily toggle between client spends and see the creative all in one place. It is a useful tool for New Business and... Read review
(228)4.2 out of 5
Optimized for quick response

NinjaCat is a scalable reporting and data storytelling platform built for agencies, media companies, and multi-location brands. We enable you to connect all your marketing data sources into a single platform, build and automate stunning reports and dashboards that have the flexibility to scale with your accounts. All while eliminating the manual data wrangling and management, helping you accelerate your time to insights. Key features include: - Data Pipeline to 100+ marketing channels - Full

UM
Creating templates is a breeze but this is very similar to data studio which is free Read review
NW
NinjaCat allows multiple ways to pull in a variety of data sources in an efficient way! We were able to do very complex builds within a short... Read review
(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

UE
SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
AM
Its workflow from content research to creation saves me a lot of time. Read review
(195)4.3 out of 5
Optimized for quick response

TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make insightful decisions. TapAnalytics marketing analytics

KO
The amount of integrations, templates and customizations you can make for these dashboards for clients is worth it. Being able to have everything a... Read review
Aneliya G.
AG
I like the ability to build multiple reports to serve different departments, from a high-level one for upper management to a granular one for the... Read review
(183)4.9 out of 5
Entry Level Price:Free

OWOX BI is all-in-one marketing analytics service that merges data from disparate systems, evaluates the performance of advertising campaigns and quickly builds the reports you need. Data collection With the help of OWOX BI you'll be able to create data streams from your advertising services to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics and you’ll get reports on all campaigns

UI
This service helps me fulfill analytical tasks that usually take hours of time and additional knowledge. Basically, OWOX BI does the job of... Read review
Khrystyna G.
KG
The tool is simple and Owox support is really amazing Read review
(156)4.5 out of 5
Optimized for quick response

CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates. With CleverTap, you can - Build an omnichannel customer experience that supports

Isabella M.
IM
Clever tap helps you track your customer value towards your application. It is very cheaper in price. Easy to understand and use. It provides you... Read review
Jason F.
JF
CleverTap is an amazing authoritative, incorporated, and wide-ranging tool that provides actual performance analytics and user involvement, that... Read review
(154)4.6 out of 5

Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to imp

UF
We are very happy with the level of support we receive from the customer success team. Their industry knowledge really helps us in creating... Read review
AF
I can target all my users with specific segments and feel free to play with the images or GIFs ! Insider team are the most helpful partner, they... Read review
(87)4.3 out of 5

Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can: • Automatically connect all their disparate marketing tools and reports in one centralized place • Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights • Optimize and report on every investment, performance, and outcome across the customer journey Datorama powers marketing intel

Milija B.
MB
It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget. Read review
AM
The Data stream connectivity tool is robust and allows for easy data extraction from most of the major service providers while also providing the... Read review
(80)4.5 out of 5
Entry Level Price:$499 per month

Funnel is transforming digital marketing, putting Business-Ready Data at the fingertips of marketers so they always know with certainty what is really driving performance. Funnel’s Data Core, with its contextual data model, takes messy, siloed data from all sources and automatically generates Business-Ready Data that is fully harmonized, up-to-date and always ready to act upon. Funnel doesn’t require any coding or manual maintenance, giving marketers point-and-click control to continuously exp

GD
I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you... Read review
UE
ok. Funnel.io is POWERFUL. We use this for campaigns and cant imagine using anything else. This saved us multiple times, from a broken middle... Read review
(88)4.2 out of 5
Optimized for quick response

Singular was founded to simplify marketing data by helping clients quickly and confidently answer questions about channel priority, budget allocation, and delivering data to your internal system. By automatically organizing and combining users’ most important datasets, Singular exposes critical insights and empowers businesses to connect marketing inputs to business outcomes to drive growth. Singular works with some of the biggest mobile app publishers in the world, including Lyft, Twitter, Rovi

UC
Creative reports allow us to get great visibility according to the target audience (and see which banners resonate with them) Read review
Kaushik T.
KT
Support, Ease of use, Quick introduction of the new features. Read review
(94)4.3 out of 5
Optimized for quick response
Entry Level Price:Starting at $149 per month

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & c

Tucker Ferwerda F.
TF
I love AdStage. The tool is great and all, but the team is so great. Margo seriously makes my job easier as a marketer and whenever I have issues... Read review
J.P. V.
JV
Being able to create custom metrics for your ad accounts and then base rules or alerts or widgets off those custom metrics is pretty useful. Want... Read review
(97)4.5 out of 5
Entry Level Price:$0 month

Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. BUSINESS DASHBOARDS Dashboards provide yo

Alessandro M.
AM
Easy to use Better price Automation strategy Read review
Marcell C.
MC
Platformly is a Easy to use marketing automation system that makes managing different aspects of your busy very simple. It has a clean UI and... Read review
(161)4.4 out of 5

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperperson

Erika G.
EG
It is very complete and while others charge for each functionality, at SALESmanago we have all the tools and functionalities available to enhance... Read review
PP
This platform allows you to improve the entire process and development of email marketing through the creation of dynamic content for marketing on... Read review
(190)4.5 out of 5
Optimized for quick response

Mode helps companies make better decisions and answer new questions by unlocking the value in data. Mode’s collaborative analytics platform combines SQL, Python/R notebooks, interactive visualizations—both out-of-the-box and custom using HTML, CSS, and D3.js—and shareable live reports. Analysts, data professionals, and stakeholders can collaborate, analyze, and explore.

UH
Easy visualization tools without having to throw things into Google Sheets or Excel Read review
YS
Basic tutorials are extensive, and not primitive. Very good option if you want to revise something quickly and effectively. I loved analytics... Read review
(109)4.4 out of 5
Optimized for quick response

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom

Febriyana .
F
Love how easy Moengage do targeting and personalize our costumer. The dashboard also quite help marketers doing marketing automation seamlessly. We... Read review
UI
MoEngage has given us a great platform to automating campaigns and enabling superior customer engagement. We were never able to do this as... Read review
(93)4.1 out of 5

Allocadia gives marketers the confidence to know where to invest their next dollar. Its award-winning budget management and strategic planning platform enables marketers to plan strategically, invest with purpose, and measure the performance of their spend, to ultimately maximize marketing’s impact on the business. This gives marketers the ability to achieve operational excellence, drive greater performance, effectively measure ROI, and improve alignment with corporate goals. Allocadia is desi

EA
Representing a global organization with teams spread across multiple countries - Allocadia makes it easy to manage the budgets and cost centers.... Read review
UC
I love the analytical capabilities of Allocadia. Being able to track actuals vs forecast has been extremely beneficial for our team Read review
(104)4.8 out of 5
Entry Level Price:$49 Per Month

AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Save hours on client reporting every month with easy-to-use drag-and-drop custom dashboards. Use our powerful report editor for beautiful PDF and web-based reports that send automatically to your clients. We include SEO tools like rank tracking, backlink monitoring and website audits at no extra cost. There's also 45+ other integrations, allowing you to connect all of your marketing channels in one place

Monica L.
ML
How easy it is to integrate my clients data into the platform. The dashboard allows me to customize the data in any way i see fit. I can brand all... Read review
AH
The reports are so simple to set up and automate that it saves hours of my time every month, all while giving my clients a gorgeous, customizable... Read review
(32)4.5 out of 5

Tinyclues is a solution created by marketers, for marketers that helps you identify and execute campaigns that work. Grow revenue, build loyalty and drive strategic outcomes thanks to an intuitive platform that uses your own first-party data and deep learning to determine the best audience for your CRM campaigns.

Sofie B.
SB
Tinyclues makes it possible to target customers who are interested in a very specific product. If we would base those selections on historical... Read review
UL
The predictive pattern based on customers' behavior : it offers a complementary solution to increase our sales while not saturating our... Read review
(377)4.5 out of 5
Optimized for quick response
Entry Level Price:$49 Per Month

Autopilot is marketing automation software made visual. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTE

Andy M.
AM
-UI -UX -Large number of native integrations -Freedom to create own fields, flexibility with filters, triggers (including customized API calls)... Read review
alexandra w.
AW
It has a user interface that is easy and simple to use, which greatly simplifies its use. The customer support service is great, the fact that I... Read review
(23)4.2 out of 5

Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.

AH
The navigation is simple and easy to use. Marketing teams can quickly glance and see what is working in their marketing and what is not working. Read review
(22)4.8 out of 5
Entry Level Price:$0 Up to 15 client accounts

Help Your Humans - Let Morphio be the robot We’re better marketers when we have more time to think. Imagine you had a robot that could tell you what’s working, what isn’t, and what to consider next. Well, now you do.

Jean L.
JL
In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you... Read review
JP
Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts.... Read review
(21)4.7 out of 5
Entry Level Price:$9/month 1 Client

GreyMetrics helps agencies save time when sharing data. Pull all your marketing data into one location and generate beautiful reports and dashboards that auto-update every one hour. GreyMetrics integrates with over 20 platforms and has dozens of built-in templates so your reports look great from day one and are fully white-labelled to share with clients and stakeholders.

UH
We've been operating for the past year and a half, looking for a dashboard solution for our clients. We envisioned our clients to be able to... Read review
Jacobus v.
JV
Great integration with all the major platforms, from Google Analytics, AdWords to MailChimp, even including WooCommerace. How great is... Read review
(19)4.4 out of 5
Optimized for quick response

Get total visibility and insight into marketing performance across channels with ChannelMix - the marketing intelligence platform created by Alight Analytics. ChannelMix is the analytics platform brands and agencies trust to demonstrate the value of their marketing efforts. It supports data from every marketing, media and sales platform you use and preps it for analysis in whichever BI tool you choose. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, R

AM
It is helpful and important that they allow onboarding for each project. Once they are on boarded, I appreciate their speedy responses. Read review
(62)4.0 out of 5
Optimized for quick response

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

Adam H.
AH
I like that I see what I need to quickly and easily Read review
Julie F.
JF
KickFire is a fantastic marketing tool for three main reasons. First, KickFire gives me instant data on who's visiting not only our website but... Read review
(21)4.7 out of 5
Entry Level Price:$99 mo.

DemandJump removes the blindspots from digital marketing by revealing more of the customer journey and competitive landscape than you could ever see before. How do you get the whole story? You’ve got to: #1 See what consumers are doing – not just which ad they click on, but the websites they visit, the searches they conduct along their path to purchase, and more. #2 See what competitors are doing – where they’re showing up, what’s driving their traffic, the content and ads they use, and how

CL
After spending thousands of dollars on Facebook and other advertising mediums with very little return, I struggled to know what to do next. I was... Read review
(18)4.8 out of 5
Optimized for quick response

CaliberMind is a marketing analytics solution for B2B Marketers that spans engagement scoring, marketing attribution, and end-to-end buyer journey reporting. CaliberMind integrates with your entire go-to-market tech stack and even fixes your data for you. Too often, companies don’t have the bandwidth or skills to transform their digital marketing data into meaningful insights. Marketers need real-time marketing analytics to supercharge their impact on pipeline and revenue. It’s why we developed

Matt M.
MM
The flexibility of CaliberMind is one I haven't found with any other attribution or measurement software. I've onboarded or vetted several other... Read review
(12)3.9 out of 5
Entry Level Price:$2,000 per month

conDati RevenueLift™ helps marketing and e-commerce leaders gain a unified view of campaign performance through to transaction and fulfillment. Increase conversions by up to 50%, improve operational efficiencies by 30-80%, and get deeper insights and foresights. At the core, it is an AI-powered platform for campaign decisioning and predictive analytics. It automatically ingests and analyzes data faster and on an infinitely larger scale than the human eye can process – including optimizing campa

UI
conDati is very simple to practice.It has done a great job consolidating prognostic levers to set of combined data.Its dashboard integration is great. Read review
Khaled F.
KF
AI and Machine Learning algorithms to build analytic solutions that transform data into information to used from Read review

Top 10 Free Marketing Analytics Software in 2021

  • HubSpot Marketing Hub
  • Looker
  • Mailchimp All-in-One Marketing Platform
  • Pathmatics
  • NinjaCat

Learn More About Marketing Analytics Software

What is Marketing Analytics Software?

Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing strategies and boost customer satisfaction. However, without analytics you won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which can help you optimize your marketing spend. Finally, with the help of marketing analytics software, marketers can operate more efficiently by learning how to better allocate their time.

Key Benefits of Marketing Analytics Software

  • Identify the content that best resonates with audiences to use as a basis for future marketing strategies
  • Monitor current trends and predict future trends
  • Track ROI for each marketing campaign and forecast future results
  • Anticipate customer and market behavior and respond proactively

Why Use Marketing Analytics Software?

Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better marketing decisions. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics software enables you to provide the reasoning to back up marketing choices, which results in better understanding of what channels to use and why, along with whether you are allocating your resources effectively.

Actionable insights — Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow you to set marketing goals before you even start collecting any data. That can directly tie back to your business objectives to prove ROI. Actionable insights allow you to answer questions like, “What marketing channel should we focus on?", “What content is resonating well with our target audience?", and “How should we prioritize our marketing budget next year?"

Real-time insights — An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with your brand and make decisions in real time. Real-time data has completely changed the way in which marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic.

Who Uses Marketing Analytics Software?

Unsurprisingly, marketers find the greatest benefit from using marketing analytics software. It’s crucial for a company's entire marketing team to take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification.

For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics software to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns you hire the agency to deploy.

Marketing Analytics Software Features

To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, it is essential for marketers to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that will help you leverage marketing data to drive actionable results.

Data collection — Before you can start analyzing your data and turn it into actionable insights, you will need to use marketing analytics software to collect data on all of your marketing campaigns. This type of software will be able to collect data on your campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into your customers’ and prospects’ preferences and history.

Return on investment (ROI) — Marketers numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. It’s important for marketers to not only optimize marketing strategies but to also prove and improve ROI to present to executive leaders within their company. You can use the ROI measurement feature within marketing analytics software to quantify the outcome of every marketing investment you make.

Reports and dashboards— It’s imperative to not only analyze your data but to also showcase your analysis within a report to present your findings. Marketing analytics software will help you generate reports for your entire marketing funnel from acquisition to close. These reports and shareable dashboards gather closed-loop reporting on all of your marketing initiatives. Within some reporting features, you will be able to filter data at the contact or company level to uncover trends and take action for future campaigns. Marketing analytics software will enable you to track all of this data in once place to easily analyze and share with the rest of your team and company. Finally, this feature will empower you to make accurate forecasting decisions for your future marketing goals and strategies.

Attribution reports — Attribution reporting will help you analyze which touchpoints or marketing channels should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited.

Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%.

Multichannel tracking — To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multichannel tracking will help you collect marketing performance data across numerous marketing channels to allow you to deliver targeted and timely marketing to your intended audience.

Potential Issues with Marketing Analytics Software

Data volume and accuracy — Even with marketing analytics software, if the metrics you are analyzing aren’t accurate, you won’t gain valuable insights. If you are using third-party data, you run the risk of gathering inaccurate data since you won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. You can analyze data from social media platforms, email marketing, website analytics, and CRM systems, to name a few.

Privacy concerns — More often than not, anything related to data is going to bring with it privacy concerns. Consumers are more and more wary about how their personal data is being collected and used. Marketing analytics software collects data on everyone in your marketing funnel, from first interaction to conversion, and throughout those touchpoints you can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics.