# Top Free Marketing Analytics Software ## How Many Marketing Analytics Software Products Does G2 Track? **Total Products under this Category:** 554 ### Category Stats (Jul 2026) - **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Uplifter all-in-one campaign analytics (+1.75%) - Among all products in this category, Uplifter all-in-one campaign analytics recorded the largest rating increase compared to last month _Last updated: July 24, 2026_ ## How Does G2 Rank Marketing Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 67,700+ Authentic Reviews - 554+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. [ HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(14,879) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) What do users say? Users consistently praise the ease of use and centralized management of HubSpot Marketing Hub, highlighting its ability to streamline marketing tasks and provide a comprehensive view of campaigns. The Pros and Cons [ Ease of Use (1981) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?qs=pros-and-cons)[ Learning Curve (808) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?qs=pros-and-cons) [ Semrush ](https://www.g2.com/products/semrush/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.4/5(4,021) ](https://www.g2.com/products/semrush/reviews) What do users say? Users consistently praise Semrush for its comprehensive data and ease of use, allowing them to manage keyword research, competitor analysis, and site audits all in one platform. The intuitive interfac Pros and Cons [ Features (799) ](https://www.g2.com/products/semrush/reviews?qs=pros-and-cons)[ Expensive (507) ](https://www.g2.com/products/semrush/reviews?qs=pros-and-cons) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ CallRail ](https://www.g2.com/products/callrail/reviews) By [CallRail](https://www.g2.com/sellers/callrail) [ 4.5/5(1,829) ](https://www.g2.com/products/callrail/reviews) What do users say? Users consistently praise the ease of use and powerful call tracking capabilities of CallRail, highlighting its effectiveness in providing clear insights into marketing performance. The intuitive inte Pros and Cons [ Ease of Use (122) ](https://www.g2.com/products/callrail/reviews?qs=pros-and-cons)[ Missing Features (33) ](https://www.g2.com/products/callrail/reviews?qs=pros-and-cons) [ Klaviyo ](https://www.g2.com/products/klaviyo/reviews) By [Klaviyo](https://www.g2.com/sellers/klaviyo) [ 4.5/5(1,357) ](https://www.g2.com/products/klaviyo/reviews) What do users say? Users consistently praise Klaviyo for its powerful segmentation and easy automation, which enable highly personalized email and SMS campaigns. The platform's seamless integration with Shopify enhances Pros and Cons [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?qs=pros-and-cons)[ Expensive (73) ](https://www.g2.com/products/klaviyo/reviews?qs=pros-and-cons) [ Singular ](https://www.g2.com/products/singular/reviews) By [Singular](https://www.g2.com/sellers/singular) [ 4.5/5(517) ](https://www.g2.com/products/singular/reviews) What do users say? Users consistently praise the product for its excellent support and ease of use, highlighting how responsive the team is in addressing queries and providing assistance. The platform's ability to unify Pros and Cons [ Customer Support (80) ](https://www.g2.com/products/singular/reviews?qs=pros-and-cons)[ Poor Interface Design (18) ](https://www.g2.com/products/singular/reviews?qs=pros-and-cons) [ Intuit Mailchimp All-in-One... ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) [ 4.4/5(5,427) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) What do users say? Users consistently praise the ease of use and powerful automation features of Intuit Mailchimp, which streamline email marketing and audience management. The intuitive interface and comprehensive anal Pros and Cons [ Ease of Use (250) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews?qs=pros-and-cons)[ Expensive (81) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews?qs=pros-and-cons) [ AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews) By [AgencyAnalytics](https://www.g2.com/sellers/agencyanalytics) [ 4.7/5(458) ](https://www.g2.com/products/agencyanalytics/reviews) What do users say? Users consistently praise the user-friendly interface and exceptional customer support of AgencyAnalytics, highlighting how easy it is to create and customize reports. The platform effectively consoli Pros and Cons [ Ease of Use (55) ](https://www.g2.com/products/agencyanalytics/reviews?qs=pros-and-cons)[ Integration Issues (25) ](https://www.g2.com/products/agencyanalytics/reviews?qs=pros-and-cons) [ CleverTap ](https://www.g2.com/products/clevertap/reviews) By [CleverTap](https://www.g2.com/sellers/clevertap) [ 4.6/5(666) ](https://www.g2.com/products/clevertap/reviews) What do users say? Users consistently praise CleverTap for its powerful segmentation and real-time analytics, which enable effective targeting and personalized marketing campaigns. The platform's intuitive interface and Pros and Cons [ Analytics (45) ](https://www.g2.com/products/clevertap/reviews?qs=pros-and-cons)[ Learning Curve (29) ](https://www.g2.com/products/clevertap/reviews?qs=pros-and-cons) [ Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.5/5(1,223) ](https://www.g2.com/products/google-cloud-bigquery/reviews) What do users say? Users consistently praise the fast performance and serverless architecture of Google Cloud BigQuery, which allows for efficient handling of large datasets without the need for infrastructure managemen Pros and Cons [ Ease of Use (129) ](https://www.g2.com/products/google-cloud-bigquery/reviews?qs=pros-and-cons)[ Expensive (112) ](https://www.g2.com/products/google-cloud-bigquery/reviews?qs=pros-and-cons) [ Trackdesk ](https://www.g2.com/products/trackdesk/reviews) By [trackdesk](https://www.g2.com/sellers/trackdesk) [ 4.8/5(332) ](https://www.g2.com/products/trackdesk/reviews) What do users say? Users most consistently praise Trackdesk's clean, intuitive interface and fast setup, noting they can manage affiliates without developer help. Reviewers also highlight accurate, real-time tracking an Pros and Cons [ Ease of Use (119) ](https://www.g2.com/products/trackdesk/reviews?qs=pros-and-cons)[ Poor Reporting (17) ](https://www.g2.com/products/trackdesk/reviews?qs=pros-and-cons) [ GetResponse ](https://www.g2.com/products/getresponse/reviews) By [GetResponse](https://www.g2.com/sellers/getresponse) [ 4.3/5(1,139) ](https://www.g2.com/products/getresponse/reviews) What do users say? Users consistently praise the intuitive interface and ease of use of GetResponse, highlighting how it simplifies email marketing and automation tasks. Many appreciate the comprehensive features that a Pros and Cons [ Ease of Use (59) ](https://www.g2.com/products/getresponse/reviews?qs=pros-and-cons)[ Learning Curve (20) ](https://www.g2.com/products/getresponse/reviews?qs=pros-and-cons) [ WhatConverts ](https://www.g2.com/products/whatconverts/reviews) By [WhatConverts](https://www.g2.com/sellers/whatconverts) [ 4.9/5(314) ](https://www.g2.com/products/whatconverts/reviews) What do users say? Users consistently praise the exceptional customer support provided by WhatConverts, highlighting the team's quick response times and personalized assistance. Many appreciate the ease of use and intui Pros and Cons [ Customer Support (82) ](https://www.g2.com/products/whatconverts/reviews?qs=pros-and-cons)[ Expensive (15) ](https://www.g2.com/products/whatconverts/reviews?qs=pros-and-cons) [ Looker ](https://www.g2.com/products/looker/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.4/5(1,654) ](https://www.g2.com/products/looker/reviews) What do users say? Users consistently praise Looker for its user-friendly interface and ability to create interactive dashboards that simplify data analysis. The platform allows both technical and non-technical users to Pros and Cons [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?qs=pros-and-cons)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?qs=pros-and-cons) [ Fibbler ](https://www.g2.com/products/fibbler/reviews) By [Fibbler](https://www.g2.com/sellers/fibbler) [ 4.9/5(32) ](https://www.g2.com/products/fibbler/reviews) What do users say? Users consistently praise Fibbler for its ease of use and seamless integration with HubSpot, which simplifies tracking LinkedIn ad performance and its impact on sales pipelines. The straightforward se Pros and Cons [ Ease of Use (19) ](https://www.g2.com/products/fibbler/reviews?qs=pros-and-cons)[ Restrictions (2) ](https://www.g2.com/products/fibbler/reviews?qs=pros-and-cons) [ RedTrack.io ](https://www.g2.com/products/redtrack-io/reviews) By [RedTrack](https://www.g2.com/sellers/redtrack) [ 4.5/5(39) ](https://www.g2.com/products/redtrack-io/reviews) What do users say? Users consistently praise the platform for its user-friendly interface and reliable customer support, which make campaign tracking and setup straightforward. Many appreciate the robust tracking capabi Pros and Cons [ Customer Support (3) ](https://www.g2.com/products/redtrack-io/reviews?qs=pros-and-cons)[ Ads Integration (1) ](https://www.g2.com/products/redtrack-io/reviews?qs=pros-and-cons) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. 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