The Top 20 Marketing Analytics Software

Check out this list of the top Marketing Analytics Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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HubSpot Marketing Hub

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Computer Software

36%

Information Technology and Services

26%

Marketing and Advertising

25%

Financial Services

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

8.8

Meets Requirements

Average: 9.5

8.7

Ease of Doing Business With

Average: 9.6

8.7

Ease of Setup

Average: 9.4

8.4

Quality of Support

Average: 9.7

8.6

Ease of Admin

Average: 9.4

8.6

Semrush

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

56%

Information Technology and Services

20%

Computer Software

15%

Retail

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

8.6

Meets Requirements

Average: 9.5

9.1

Ease of Doing Business With

Average: 9.6

8.9

Ease of Setup

Average: 9.4

8.9

Quality of Support

Average: 9.7

8.7

Ease of Admin

Average: 9.4

8.7

Evam

Overall Satisfaction Score

Top Industries of Reviewers:

Banking

39%

Telecommunications

33%

Retail

22%

Marketing and Advertising

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.7

Meets Requirements

Average: 9.5

9.8

Ease of Doing Business With

Average: 9.6

9.8

Ease of Setup

Average: 9.4

9.9

Quality of Support

Average: 9.7

9.7

Ease of Admin

Average: 9.4

9.5

Fibbler

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

50%

Marketing and Advertising

42%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

10.0

Meets Requirements

Average: 9.5

9.8

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.4

9.8

Quality of Support

Average: 9.7

10.0

Ease of Admin

Average: 9.4

10.0

Trackdesk

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

45%

Computer Software

23%

Information Technology and Services

17%

Financial Services

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.6

Meets Requirements

Average: 9.5

9.5

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.4

9.7

Quality of Support

Average: 9.7

9.5

Ease of Admin

Average: 9.4

9.3

Tercept Unified Analytics

Overall Satisfaction Score

Top Industries of Reviewers:

Online Media

33%

Internet

33%

Automotive

17%

Banking

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.9

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.4

10.0

Quality of Support

Average: 9.7

10.0

Ease of Admin

Average: 9.4

10.0

Detrics

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

73%

Retail

13%

Food Production

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.6

Meets Requirements

Average: 9.5

9.6

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.4

9.6

Quality of Support

Average: 9.7

9.7

Ease of Admin

Average: 9.4

9.8

WhatConverts

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

85%

Construction

Health, Wellness and Fitness

Automotive

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.2

Meets Requirements

Average: 9.5

9.5

Ease of Doing Business With

Average: 9.6

9.8

Ease of Setup

Average: 9.4

9.2

Quality of Support

Average: 9.7

10.0

Ease of Admin

Average: 9.4

9.5

Growth Nirvana

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

55%

Consulting

27%

Education Management

E-Learning

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.9

Meets Requirements

Average: 9.5

9.8

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.4

9.7

Quality of Support

Average: 9.7

10.0

Ease of Admin

Average: 9.4

10.0

#10

Ansira Brand-to-Local Growth Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Leisure, Travel & Tourism

37%

Insurance

27%

Marketing and Advertising

24%

Retail

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.6

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

9.7

Ease of Setup

Average: 9.4

9.6

Quality of Support

Average: 9.7

9.7

Ease of Admin

Average: 9.4

9.6

#11

Clarisights

Overall Satisfaction Score

Top Industries of Reviewers:

Consumer Goods

27%

Apparel & Fashion

27%

Consumer Services

23%

Financial Services

23%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.5

Meets Requirements

Average: 9.5

9.6

Ease of Doing Business With

Average: 9.6

9.7

Ease of Setup

Average: 9.4

9.5

Quality of Support

Average: 9.7

9.9

Ease of Admin

Average: 9.4

9.3

#12

AgencyAnalytics

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

94%

Information Technology and Services

Leisure, Travel & Tourism

Primary/Secondary Education

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.3

Meets Requirements

Average: 9.5

8.9

Ease of Doing Business With

Average: 9.6

9.5

Ease of Setup

Average: 9.4

9.3

Quality of Support

Average: 9.7

9.6

Ease of Admin

Average: 9.4

9.3

#13

BuyerGenomics

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

33%

Retail

25%

Restaurants

25%

Food & Beverages

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.7

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.4

9.9

Quality of Support

Average: 9.7

9.9

Ease of Admin

Average: 9.4

8.8

#14

Swydo

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

92%

Automotive

Manufacturing

Biotechnology

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.5

Meets Requirements

Average: 9.5

9.3

Ease of Doing Business With

Average: 9.6

9.5

Ease of Setup

Average: 9.4

9.4

Quality of Support

Average: 9.7

9.6

Ease of Admin

Average: 9.4

9.5

#15

Hurree

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

35%

Marketing and Advertising

30%

Information Technology and Services

20%

Education Management

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.6

Meets Requirements

Average: 9.5

9.4

Ease of Doing Business With

Average: 9.6

9.2

Ease of Setup

Average: 9.4

9.7

Quality of Support

Average: 9.7

9.3

Ease of Admin

Average: 9.4

8.6

#16

ReportGarden

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

86%

Construction

Health, Wellness and Fitness

Computer Software

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.9

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

9.3

Ease of Setup

Average: 9.4

9.3

Quality of Support

Average: 9.7

9.9

Ease of Admin

Average: 9.4

9.3

#17

Singular

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Games

47%

Marketing and Advertising

18%

Entertainment

18%

Financial Services

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.0

Meets Requirements

Average: 9.5

9.1

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.4

8.9

Quality of Support

Average: 9.7

9.7

Ease of Admin

Average: 9.4

9.4

#18

Cervinodata

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

43%

Information Technology and Services

29%

Higher Education

14%

Media Production

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.4

Meets Requirements

Average: 9.5

9.4

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.4

9.7

Quality of Support

Average: 9.7

10.0

Ease of Admin

Average: 9.4

10.0

#19

Phonexa

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

49%

Financial Services

47%

Health, Wellness and Fitness

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.0

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.4

9.1

Quality of Support

Average: 9.7

10.0

Ease of Admin

Average: 9.4

9.4

#20

Adaptify SEO

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

67%

Design

11%

Health, Wellness and Fitness

11%

Management Consulting

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.5

9.3

Meets Requirements

Average: 9.5

9.6

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.4

9.2

Quality of Support

Average: 9.7

9.9

Ease of Admin

Average: 9.4

9.8