
All B2B marketeers struggle to document the actual business impact of their work. Dreamdata solves this issue. Their state of the art revenue attribution platform has a large range of native data sources (e.g. most relevant marketing channels and CRM systems) that, when connected, provide you with a reliable source to identify and analyze on all your customer journeys - from first touch point to closed won deal.
I specifically love their intuitive way of visualising customer journeys. I’ve repeatedly used these journeys when explaining what B2B Marketing is all about to non-marketeers. Also, their newest data activation hub addition adds another extremely powerful layer to their platform. Review collected by and hosted on G2.com.
It would be great to get even more native data sources embedded, e.g. Programmatic platforms, Reddit Ads etc. Review collected by and hosted on G2.com.


