# Best Customer Journey Mapping Tools - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Customer journey mapping software helps companies understand the full customer experience by creating dynamic visualizations of every touchpoint, from initial discovery through purchase and retention, enabling marketers to improve the customer experience, break down organizational silos, and align teams around a customer-focused strategy. ### Core Capabilities of Customer Journey Mapping Software To qualify for inclusion in the Customer Journey Mapping category, a product must: - Create dynamic visualizations of a customer's journey at each touchpoint across multiple channels - Provide customer journey mapping templates depending on a company's objectives - Allow collaboration features across teams, departments, or stakeholders to keep maps up to date ### Common Use Cases for Customer Journey Mapping Software Marketing, CX, and product teams use journey mapping software to align the organization around the customer perspective. Common use cases include: - Mapping end-to-end customer journeys across touchpoints such as email, ads, social media, and online reviews - Visualizing multiple customer personas to identify experience gaps and improvement opportunities - Distributing journey maps company-wide to align product, sales, and customer service around a shared customer view ### How Customer Journey Mapping Software Differs from Other Tools Customer journey mapping is often confused with [customer journey analytics software](https://www.g2.com/categories/customer-journey-analytics), but the two are complementary and distinct. Journey analytics software monitors and analyzes real-time behavioral data across channels to eliminate data silos, while journey mapping software focuses on creating structured, visual representations of the customer experience to inform strategy. Many journey mapping tools integrate with [social media management software](https://www.g2.com/categories/social-media-mgmt), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to incorporate cross-channel data into maps. ### Insights from G2 on Customer Journey Mapping Software Based on category trends on G2, collaborative mapping features and pre-built journey templates stand out as the most valued capabilities. Improved cross-functional alignment and clearer visibility into customer pain points stand out as primary outcomes of adoption. ## Top Customer Journey Mapping Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Miro](https://www.g2.com/products/miro/reviews) | 4.6/5.0 (13,083 reviews) | Cross-functional journey mapping with real-time co-creation | "[Infinite Canvas Bliss: Seamless Jira Sync and AI-Powered Diagrams](https://www.g2.com/survey_responses/miro-review-13046840)" | | 2 | [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) | 4.5/5.0 (8,637 reviews) | Cross-functional customer journey mapping and visualization | "[Lucid Makes Complex Customer Service Workflows Easy to Document and Standardize](https://www.g2.com/survey_responses/lucid-visual-collaboration-suite-review-12993204)" | | 3 | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5.0 (4,377 reviews) | Salesforce-native multi-channel customer journey automation | "[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)" | | 4 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | Behavioral segmentation with omnichannel lifecycle journeys | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 5 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session-replay with funnel-level abandonment diagnosis | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 6 | [Quadient Inspire](https://www.g2.com/products/quadient-inspire/reviews) | 4.8/5.0 (120 reviews) | Omni-channel CCM with journey-mapped personalization | "[Seamless One-Ecosystem Template Reuse with Powerful Scripting in Quadient Inspire](https://www.g2.com/survey_responses/quadient-inspire-review-12985774)" | | 7 | [Contentsquare](https://www.g2.com/products/contentsquare/reviews) | 4.6/5.0 (629 reviews) | Visual customer journey friction quantification | "[CSQ DXA Turns Complex Behavioural Data Into Clear, Collaborative Insights](https://www.g2.com/survey_responses/contentsquare-review-12762090)" | | 8 | [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) | 4.4/5.0 (141 reviews) | AI-driven omnichannel journey orchestration with embedded analytics | "[Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12761117)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Behavior-triggered cross-channel journey orchestration | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,830 reviews) | End-to-end lead journey with pipeline automation | "[A Cost-Effective, Turnkey CRM Solution](https://www.g2.com/survey_responses/zoho-crm-review-13048297)" | ## How Many Customer Journey Mapping Tools Products Does G2 Track? **Total Products under this Category:** 102 ### Category Stats (Jul 2026) - **Average Rating**: 4.53/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Pushwoosh (+0.62%) - Among all products in this category, Pushwoosh recorded the largest rating increase compared to last month *Last updated: July 04, 2026* ## How Does G2 Rank Customer Journey Mapping Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 45,100+ Authentic Reviews - 102+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Customer Journey Mapping Tools Is Best for Your Use Case? - **Leader:** [Miro](https://www.g2.com/products/miro/reviews) - **Highest Performer:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Top Trending:** [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - **Best Free Software:** [Miro](https://www.g2.com/products/miro/reviews) --- **Sponsored** ### Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2108&secure%5Bchosen_at%5D=2026-07-04T16%3A03%3A00Z&secure%5Bdisplayable_resource_id%5D=2108&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2108&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%3Fpage%3D2&secure%5Btoken%5D=0173666b12302246b976e7c72e888fba761e10f530b3baee3a501fc0649c8018&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Customer Journey Mapping Tools Products in 2026? ### 1. [Indeemo](https://www.g2.com/products/indeemo/reviews) AI-Powered, In-the-Moment Video Research: Indeemo is an end-to-end platform that helps MR, UX, and CX teams capture real-world insights through video, making it easier to understand people, products, and experiences—at scale. Our platform combines in-app recruitment, incentive payments, an intuitive researcher dashboard with mobile apps that make it simple for participants to share videos, images, screen recordings, and text in any context at any time. Researchers can conduct 1:1 interviews and moderated usability testing or import video via our integrations with Zoom, MS Teams or Google Meet. POWERFUL AI-POWERED INSIGHTS Indeemo's advanced AI tools transcribe, translate, and analyze research content in 27+ languages, helping researchers surface insights faster. The intuitive Reels editor makes it easy to trim and organize key video moments. Research Methodologies we support: Discovery & Exploratory Research - Diary Studies - Mobile & Digital Ethnography - User Personas Journey Research - Journey Mapping - Service Safaris - Path to Purchase - Buyer Decision Journeys Mixed Method Research - Pre-tasking for Interviews / Focus Groups - Bringing Segmentations & Personas to Life with Video Usability & Experience Research - Product Testing / IHUTs - Shopper, Customer & Employee Experience BUILT FOR COLLABORATION Indeemo’s self-service dashboard enables researchers, designers, and product teams to quickly collect, analyze, and share insights. AI-powered search, keyword analysis, automated transcription and optical character recognition AI makes it easy to find key moments. Multiple user roles (Researcher, Recruiter, Observer) ensure the entire organization can connect with customers and build empathy. FLEXIBLE & SECURE We are ISO27001 and HIPAA certified, ensuring enterprise-grade security for global brands, consultancies, startups, and government clients. **Average Rating:** 4.7/5.0 **Total Reviews:** 69 **How Do G2 Users Rate Indeemo?** - **Ease of Admin:** 9.4/10 (Category avg: 8.7/10) - **Multiple Personas:** 7.8/10 (Category avg: 8.4/10) - **Templates:** 8.5/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.3/10 (Category avg: 10/10) **Who Is the Company Behind Indeemo?** - **Seller:** [Indeemo](https://www.g2.com/sellers/indeemo) - **Year Founded:** 2016 - **HQ Location:** Cork, Cork - **Twitter:** @indeemo (212 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10289689/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Market Research, Research - **Company Size:** 46% Small-Business, 28% Enterprise #### What Are Indeemo's Pros and Cons? **Pros:** - Ease of Use (17 reviews) - Customer Support (13 reviews) - Features (8 reviews) - Participant Engagement (7 reviews) - Analysis Efficiency (6 reviews) **Cons:** - Missing Features (4 reviews) - Feature Limitations (3 reviews) - Filtering Issues (3 reviews) - Manual Processes (3 reviews) - Not User-Friendly (3 reviews) ### What Do G2 Reviewers Say About Indeemo? *AI-generated summary from verified user reviews* **Pros:** - Users find Indeemo's platform to be **intuitive and easy to use** , enhancing participant engagement and insight collection. - Users praise Indeemo's **excellent customer support** , highlighting the team's professionalism and quick responsiveness to inquiries. - Users highlight the **intuitive interface** of Indeemo that enhances engagement and facilitates the collection of consumer insights. - Users appreciate the **high level of participant engagement** facilitated by Indeemo's intuitive mobile app and supportive features. - Users value Indeemo's **analysis efficiency** , enabling quick, rich insights that enhance consumer understanding and stakeholder discussions. **Cons:** - Users find Indeemo lacking in **flexible features** , wishing for more engaging and user-friendly design options. - Users note **feature limitations** in Indeemo, seeking enhanced tools for reporting, visualization, and transcript uploading. - Users find the **filtering issues** in Indeemo cumbersome, complicating data analysis and project completion. - Users find the **manual processes** for invitations and data entry in Indeemo cumbersome and time-consuming. - Users find the **interface non-intuitive** , making sign-in and data filtering cumbersome and frustrating at times. #### What Are Recent G2 Reviews of Indeemo? **"[A great tool for qualitative insights that really resonate with your target audience](https://www.g2.com/survey_responses/indeemo-review-12923494)"** **Rating:** 4.5/5.0 stars *— Dr. Oliver N.* [Read full review](https://www.g2.com/survey_responses/indeemo-review-12923494) --- **"[Seamless, Fast, and User-Centric Experience](https://www.g2.com/survey_responses/indeemo-review-12901305)"** **Rating:** 5.0/5.0 stars *— Claudia A.* [Read full review](https://www.g2.com/survey_responses/indeemo-review-12901305) --- #### What Are G2 Users Discussing About Indeemo? - [What is indeemo used for?](https://www.g2.com/discussions/what-is-indeemo-used-for) ### 2. [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Act-On?** - **Ease of Admin:** 8.2/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.6/10 (Category avg: 8.4/10) - **Templates:** 8.2/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Act-On?** - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** https://www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware (32,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 39% Small-Business #### What Are Act-On's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Support (17 reviews) - Email Marketing (16 reviews) - Automation (14 reviews) - Email Management (14 reviews) **Cons:** - Missing Features (12 reviews) - Learning Curve (8 reviews) - Email Issues (7 reviews) - Not Intuitive (7 reviews) - Limited Features (6 reviews) ### What Do G2 Reviewers Say About Act-On? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly interface** of Act-On, which simplifies navigation and enhances overall marketing efficiency. - Users value the **responsive customer support** from Act-On, appreciating their openness to concerns and quick assistance. - Users value the **user-friendly email design tools** in Act-On, enhancing editing efficiency and support responsiveness. - Users value the **automation features** of Act-On, enhancing their email marketing efficiency and overall experience. - Users find the **easy-to-use email builder** of Act-On great for creating customizable emails quickly and efficiently. **Cons:** - Users often experience **missing features** in Act-On, particularly with analytics and CRM integration issues impacting usability. - Users experience a **difficult learning curve** with Act-On, facing challenges in implementation and a slow interface. - Users find **email issues** frustrating, wishing for better visuals and additional features in Act-On's email functionality. - Users find Act-On to be **not intuitive** , facing challenges with implementation and a less modern interface. - Users note **limited features** in Act-On, with some functions still in development compared to other platforms. #### What Are Recent G2 Reviews of Act-On? **"[Robust e-marketing platform](https://www.g2.com/survey_responses/act-on-review-17560)"** **Rating:** 5.0/5.0 stars *— Sarah O.* [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) --- **"[Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost](https://www.g2.com/survey_responses/act-on-review-7299403)"** **Rating:** 4.0/5.0 stars *— Evan F.* [Read full review](https://www.g2.com/survey_responses/act-on-review-7299403) --- ### 3. [Upland Adestra](https://www.g2.com/products/upland-adestra/reviews) Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. **Average Rating:** 4.4/5.0 **Total Reviews:** 97 **How Do G2 Users Rate Upland Adestra?** - **Ease of Admin:** 8.7/10 (Category avg: 8.7/10) - **Multiple Personas:** 7.8/10 (Category avg: 8.4/10) - **Templates:** 9.2/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Upland Adestra?** - **Seller:** [Upland Software](https://www.g2.com/sellers/upland-software) - **Year Founded:** 2010 - **HQ Location:** Austin, TX - **LinkedIn® Page:** https://www.linkedin.com/company/3139095/ (814 employees on LinkedIn®) - **Ownership:** NASDAQ:UPLD - **Total Revenue (USD mm):** $291 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 50% Small-Business, 43% Mid-Market #### What Are Upland Adestra's Pros and Cons? **Pros:** - Automation (6 reviews) - Automation AI (6 reviews) - Ease of Use (4 reviews) - Email Campaigns (4 reviews) - Email Management (4 reviews) **Cons:** - Lack of Guidance (3 reviews) - Learning Curve (3 reviews) - Complexity (2 reviews) - Editing Issues (2 reviews) - Email Issues (2 reviews) ### What Do G2 Reviewers Say About Upland Adestra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automation capabilities** of Upland Adestra, enabling personalized and efficient email campaign management at scale. - Users value the **automation capabilities** of Upland Adestra, enabling efficient and personalized email campaign management. - Users value the **ease of use** of Upland Adestra, enabling effortless campaign creation and management without complications. - Users value the **powerful segmentation and automation capabilities** of Upland Adestra for personalized email campaigns at scale. - Users value the **customizable workflows and dynamic optimization tools** that enhance email deliverability and engagement. **Cons:** - Users face a **lack of guidance** when navigating Upland Adestra, resulting in a steep learning curve for beginners. - Users find the **learning curve steep** , with outdated features making it challenging for new users to navigate effectively. - Users find Upland Adestra to have a **complexity in its interface** , making it challenging for new users to navigate. - Users find the lack of an **undo button** in the email editor frustrating, complicating the editing process. - Users find the lack of an **undo button** in the email editor to be a frustrating limitation while creating emails. #### What Are Recent G2 Reviews of Upland Adestra? **"[Great Tool for Targeted Email Marketing at Scale](https://www.g2.com/survey_responses/upland-adestra-review-11073351)"** **Rating:** 5.0/5.0 stars *— Elias R.* [Read full review](https://www.g2.com/survey_responses/upland-adestra-review-11073351) --- **"[Intuitive, Powerful Email Automation That Scales Reliably](https://www.g2.com/survey_responses/upland-adestra-review-12381285)"** **Rating:** 5.0/5.0 stars *— Claudia Marlene C.* [Read full review](https://www.g2.com/survey_responses/upland-adestra-review-12381285) --- #### What Are G2 Users Discussing About Upland Adestra? - [What is Upland Adestra used for?](https://www.g2.com/discussions/what-is-upland-adestra-used-for) ### 4. [UXPressia](https://www.g2.com/products/uxpressia/reviews) UXPressia is a collaborative customer experience mapping platform. It helps teams create, organize, and scale customer journey maps, personas, and service blueprints in a shared workspace. The platform enables CX, product, marketing, and service teams to align around customer and user insights, structure experience knowledge, and collaborate on customer-focused initiatives across the organization. UXPressia's AI capabilities help teams accelerate their workflow, automate repetitive tasks, and surface insights from research and experience data. UXPressia helps organizations standardize how customer experience work is documented, shared, and evolved by making CX initiatives easier to scale across teams. Key features \* Templates library spanning multiple domains \* AI-powered generation of journey maps and personas from research data \* AI persona simulator for retrieving additional insights, validating assumptions, testing ideas, and planning \* Chunks: reusable CX data components (ideas, observations, tasks, etc.) available across maps and personas \* User roles and teams for structured collaboration \* Team library for reusable touchpoints, channels, images, and other CX elements \* Multiple personas within journeys and projects \* Design View for organizing journeys and personas in a clear hierarchy \* Secure sharing: email and password-protected direct links \* Integrations: Google Analytics, Google Sheets, Mixpanel, Slack, Microsoft Teams, Jira, Azure DevOps, Qualtrics \* Version history for tracking iterations and changes \* Reports for organizing and analyzing workspace data, including surfacing the workspace for additional insights \* Export options: PNG, PDF, CSV, PPTX \* Branding options for consistent presentation \* Enterprise access controls: SSO, MFA, provisioning, and IP whitelisting Basic functionality is available for free. **Average Rating:** 4.5/5.0 **Total Reviews:** 37 **How Do G2 Users Rate UXPressia?** - **Ease of Admin:** 8.5/10 (Category avg: 8.7/10) - **Multiple Personas:** 9.1/10 (Category avg: 8.4/10) - **Templates:** 8.7/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10) **Who Is the Company Behind UXPressia?** - **Seller:** [UXPressia](https://www.g2.com/sellers/uxpressia) - **Year Founded:** 2015 - **HQ Location:** Sacramento, California - **Twitter:** @UXPressia (838 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10001285/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Higher Education, Consulting - **Company Size:** 57% Small-Business, 24% Enterprise #### What Are UXPressia's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Ease of Learning (1 reviews) - Easy Creation (1 reviews) - Features (1 reviews) - Helpful (1 reviews) **Cons:** - Difficult Navigation (1 reviews) - Difficulty (1 reviews) - Expensive (1 reviews) - Integration Issues (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About UXPressia? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of UXPressia, finding it intuitive and simple for creating user flows and journeys. - Users appreciate the **ease of learning** with UXPressia, thanks to simple tools and abundant learning resources. - Users enjoy the **easy creation** of tailored journeys with UXPressia, finding it intuitive and flexible for diagramming. - Users value the **easy-to-use functionality** of UXPressia for creating user flows and comprehensive customer journeys. - Users value the **helpfulness** of UXPressia's tools and resources, enhancing their learning and implementation experience. **Cons:** - Users find **difficult navigation** during presentation mode, making it challenging to use the map effectively. - Users find **navigation clunky in presentation mode** and seek more freedom and integrations for enhanced experience. - Users are frustrated with the **expensive pricing** of UXPressia and lack of access post-free trial. - Users desire more **integration options** with platforms like Dovetail, as current limitations hinder functionality and navigation. - Users desire more **customization options** and integrations in UXPressia, finding current features limiting and navigation clunky. #### What Are Recent G2 Reviews of UXPressia? **"[Great to draw value](https://www.g2.com/survey_responses/uxpressia-review-10425904)"** **Rating:** 4.0/5.0 stars *— Juan C.* [Read full review](https://www.g2.com/survey_responses/uxpressia-review-10425904) --- **"[Easy Journey Building with an Intuitive, Editable UI](https://www.g2.com/survey_responses/uxpressia-review-12702532)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/uxpressia-review-12702532) --- #### What Are G2 Users Discussing About UXPressia? - [Why is a customer journey map important?](https://www.g2.com/discussions/why-is-a-customer-journey-map-important) - [How do you create a customer journey map in UX?](https://www.g2.com/discussions/how-do-you-create-a-customer-journey-map-in-ux) - 1 comment - [How do I create a customer journey map online?](https://www.g2.com/discussions/how-do-i-create-a-customer-journey-map-online) - 1 comment - [How do you use Uxpressia?](https://www.g2.com/discussions/how-do-you-use-uxpressia) - 1 comment ### 5. [Mural](https://www.g2.com/products/mural/reviews) Mural is a visual collaboration platform specifically designed to enhance the productivity and effectiveness of go-to-market (GTM) teams. As an interactive workspace, Mural enables teams to create persistent visbility that builds alignment, while leveraging human-centered AI that accelerates teams to reach their outcomes faster. Whether it's building better products more in line with customer demand, creating more seamless marketing campaigns that drive pipeline, or collaborative selling motions that close deals faster, teams are using Mural to drive revenue growth more intelligently. The primary target audiences for Mural all have their hand in go-to-market motions, including product management & engineering teams, sales, marketing, and customer success teams. These teams often face challenges aligning their efforts and communicating effectively, hindering their ability to respond to market demands quickly enough to gain a competitive advantage. Within Mural, teams can leverage tools and expert-designed methods that increase their speed: to visualize their ideas, share insights, and collaborate in real time, regardless of their physical location. Key features of Mural include customizable templates by role or function, diagramming tools, intelligent workflows and methods, and AI infused throughout to help teams move faster from ideation to execution. The platform supports integrations with other popular software, including Salesforce, Microsoft, and Jira, enabling seamless workflows and reducing swivel-chair between systems. With Mural, teams can build a strategic visual layer that helps them calibrate decisions and actions and creates visibility so people stay informed without accessing multiple systems. Additionally, Mural's AI capabilities help teams identify patterns and insights from their collaborative sessions, further enriching the decision-making process. By providing a robust visual collaboration environment, Mural stands out in its category as a solution that not only enhances productivity but also fosters a deeper connection among team members. This unique approach to collaboration enables organizations to adapt quickly to changing market dynamics and customer needs, ultimately driving better outcomes and sustained growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,401 **How Do G2 Users Rate Mural?** - **Ease of Admin:** 8.6/10 (Category avg: 8.7/10) - **Multiple Personas:** 6.9/10 (Category avg: 8.4/10) - **Templates:** 7.8/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Mural?** - **Seller:** [Mural](https://www.g2.com/sellers/mural) - **Company Website:** https://mural.co - **Year Founded:** 2011 - **HQ Location:** San Francisco, California - **Twitter:** @MURAL (13,596 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2384213/ (555 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** UX Designer, Product Manager - **Top Industries:** Information Technology and Services, Management Consulting - **Company Size:** 44% Enterprise, 35% Small-Business #### What Are Mural's Pros and Cons? **Pros:** - Ease of Use (148 reviews) - Team Collaboration (113 reviews) - Features (79 reviews) - Real-Time Collaboration (76 reviews) - Templates (70 reviews) **Cons:** - Missing Features (37 reviews) - Learning Curve (33 reviews) - Not Intuitive (27 reviews) - Limited Features (26 reviews) - Slow Performance (23 reviews) ### What Do G2 Reviewers Say About Mural? *AI-generated summary from verified user reviews* **Pros:** - Users find Mural **very intuitive and easy to use** , enhancing remote collaboration and streamlining discussions. - Users appreciate Mural for its **effective team collaboration** , facilitating seamless remote interactions and transparent decision-making. - Users appreciate Mural's **rich collaboration features** , enabling seamless remote teamwork and easy, engaging interaction. - Users enjoy the **real-time collaboration** features of Mural, enhancing teamwork and decision-making across distances. - Users find Mural's **fantastic templates** invaluable for easy collaboration and effective idea generation during discussions. **Cons:** - Users find **missing features** in Mural, such as ineffective voting, cloning issues, and limited color options for sticky notes. - Users find the **learning curve steep** with Mural, making it challenging to adapt to new features and tools. - Users find Mural to be **not intuitive** , struggling with complex features and navigation that hinder the user experience. - Users find Mural's **limited features** hinder performance and efficiency, especially on mobile and tablet devices. - Users often experience **slow performance** with Mural, especially with large boards, impacting their overall workflow. #### What Are Recent G2 Reviews of Mural? **"[Flexible Visual Canvas That Supercharges Remote Collaboration](https://www.g2.com/survey_responses/mural-review-12983512)"** **Rating:** 4.5/5.0 stars *— Dahlak B.* [Read full review](https://www.g2.com/survey_responses/mural-review-12983512) --- **"[Feature-Rich and Reliable: Great Navigation, Templates, and Integration](https://www.g2.com/survey_responses/mural-review-12212889)"** **Rating:** 4.0/5.0 stars *— Larissa M.* [Read full review](https://www.g2.com/survey_responses/mural-review-12212889) --- #### What Are G2 Users Discussing About Mural? - [As a new user, how can I effectively facilitate brainstorming sessions using Mural’s collaboration tools?](https://www.g2.com/discussions/as-a-new-user-how-can-i-effectively-facilitate-brainstorming-sessions-using-mural-s-collaboration-tools) - [What is Mural used for?](https://www.g2.com/discussions/what-is-mural-used-for) - 1 comment - [Can you use mural with zoom?](https://www.g2.com/discussions/can-you-use-mural-with-zoom) - 4 comments - [Is mural a free tool?](https://www.g2.com/discussions/is-mural-a-free-tool) - 3 comments - [What is mural platform?](https://www.g2.com/discussions/what-is-mural-platform) - 3 comments ### 6. [JourneyTrack.io](https://www.g2.com/products/journeytrack-io/reviews) JourneyTrack is an AI-forward customer journey management (CJM) software solution designed to help businesses map, analyze, and enhance customer interactions across all touchpoints. This comprehensive tool aims to improve customer experience (CX) and drive measurable business outcomes by enabling organizations to align their teams, processes, and data around a unified, customer-centric approach. Primarily targeted at mid-to-large enterprises, JourneyTrack is applicable across industries such as financial services, technology, retail, telecommunications, and healthcare. The software's journey mapping feature allows users to create and visualize customer journeys from initial awareness through to post-sales support. This visualization helps identify opportunities for improvement at every stage of the customer experience. JourneyTrack employs artificial intelligence to generate data-driven journeys, personas, insights, and actionable recommendations, optimizing decision-making processes and ensuring that organizations can respond effectively to customer needs. The journey impact feature further enhances the tool's utility by measuring how changes in customer experience influence corporate key performance indicators (KPIs) over time, thereby demonstrating the tangible value of CX improvements. And JourneyTrack's unique Storytelling AI generates board-ready presentations to drive action and decision-making for each journey in just minutes. Collaboration is a key focus of JourneyTrack, as evidenced by its collaborative workshops feature. This functionality allows teams to transform interactive workshops into actionable journey maps with just a single click, fostering a culture of teamwork and shared objectives. The Insights Hub serves as a centralized repository for all customer insights, promoting data consistency and accessibility across the organization. By breaking down silos and enabling seamless integration with popular platforms like Qualtrics, Jira, and Figma, JourneyTrack supports streamlined workflows that enhance organizational efficiency. Organizations that utilize JourneyTrack can expect to see significant benefits, including reduced customer churn and improved satisfaction rates. The software's flexibility and scalability make it suitable for both new and mature CX programs, allowing businesses to adapt as their needs evolve. Furthermore, JourneyTrack enhances inclusivity by helping identify biases and blind spots in customer experiences, ensuring that all customer interactions are considered and optimized. Notably, the absence of onboarding fees underscores the software's intuitive design, making it accessible for organizations looking to enhance their customer journey management without incurring additional costs. Ideal customers for JourneyTrack are mid to large-sized businesses that prioritize customer experience as a strategic differentiator. While the software is industry-agnostic, sectors such as retail, financial services, travel, automotive, telecommunications, healthcare, consulting, and technology are particularly well-positioned to leverage its robust features. These organizations typically focus on improving customer satisfaction and retention, breaking down internal silos, and utilizing data-rich environments to adopt streamlined, customer-centric approaches. **Average Rating:** 4.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate JourneyTrack.io?** - **Ease of Admin:** 9.4/10 (Category avg: 8.7/10) - **Multiple Personas:** 9.2/10 (Category avg: 8.4/10) - **Templates:** 8.9/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind JourneyTrack.io?** - **Seller:** [JourneyTrack](https://www.g2.com/sellers/journeytrack) - **Year Founded:** 2021 - **HQ Location:** Wilmington, US - **LinkedIn® Page:** https://www.linkedin.com/company/journeytrack (15 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Enterprise, 33% Small-Business #### What Are JourneyTrack.io's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Flexibility (2 reviews) - Team Collaboration (2 reviews) - Helpful (1 reviews) - Navigation Ease (1 reviews) **Cons:** - Journey Mapping (2 reviews) - System Delays (2 reviews) - Copy-Paste Issues (1 reviews) - Difficult Navigation (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About JourneyTrack.io? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **responsive customer support** of JourneyTrack.io, highlighting their effective communication and personalized assistance. - Users value the **flexibility** of JourneyTrack.io, enabling tailored mapping solutions that enhance their workflow efficiency. - Users appreciate the **responsiveness and support** of the JourneyTrack team, enhancing their collaboration experience significantly. - Users value the **helpful collaboration features** of JourneyTrack.io, enhancing teamwork and streamlining project journey management. - Users value the **navigation ease** of JourneyTrack.io, enhancing collaboration and simplifying project journey mapping. **Cons:** - Users report **frequent delays and UX issues** , indicating that significant improvements are necessary for better functionality. - Users frequently experience **system delays** in syncing and refreshing, leading to significant workflow disruptions and frustrations. - Users face frustrating **copy-paste issues** in JourneyTrack.io, highlighting the need for improved UX and functionality. - Users experience **difficult navigation** with JourneyTrack.io due to significant UX issues and lack of intuitive functionality. - Users face **integration issues** due to lack of adaptability and persistent bugs, impacting overall user experience and functionality. #### What Are Recent G2 Reviews of JourneyTrack.io? **"[A tool for alignment and governance](https://www.g2.com/survey_responses/journeytrack-io-review-11986116)"** **Rating:** 5.0/5.0 stars *— Strat P.* [Read full review](https://www.g2.com/survey_responses/journeytrack-io-review-11986116) --- **"[Becoming our single source of truth for all research insights](https://www.g2.com/survey_responses/journeytrack-io-review-9685579)"** **Rating:** 4.0/5.0 stars *— Verified User in Pharmaceuticals* [Read full review](https://www.g2.com/survey_responses/journeytrack-io-review-9685579) --- ### 7. [Spotler Activate](https://www.g2.com/products/spotler-activate/reviews) Spotler Activate is a dynamic Customer Data Platform (CDP) designed to empower businesses to create hyper-personalised customer journeys and high-impact campaigns across multiple channels. By seamlessly merging web visitor data with existing customer information, Spotler Activate provides a 360-degree view of each customer, building comprehensive profiles that allow for tailored, data-driven marketing efforts. The platform's journey builder offers a user-friendly drag-and-drop editor, enabling marketers to create and optimise campaigns with conditional triggers and real-time integrations effortlessly. With powerful personalisation features, Spotler Activate can adapt to individual customer preferences and purchasing stages, enhancing the shopping experience by displaying real-time, relevant product recommendations across webshops, emails, and other digital touchpoints. A/B testing and segmentation tools are embedded within Spotler Activate, allowing businesses to refine their personalisation strategies continually. The platform also supports robust audience segmentation with its Audience Builder tool, utilising diverse variables to target precise customer segments effectively. Spotler Activate boosts customer engagement by synchronising messaging across multiple channels, providing real-time persuasive elements, like purchase urgency cues, and enabling automated A/B tests to determine the best-performing content variations. Spotler Activate integrates smoothly with popular software, including e-commerce solutions like Magento and PrestaShop, and supports APIs and web push notifications, enhancing its functionality. Businesses can leverage lifecycle management, RFM modelling, and a meta conversions API for comprehensive campaign insights and strategic decision-making. With Spotler's support services, users benefit from comprehensive training and expert assistance to maximise the platform's potential. Spotler Activate is ideal for marketers aiming to elevate personalisation, drive conversions, and build stronger customer loyalty through data-driven, automated marketing strategies. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Spotler Activate?** - **Ease of Admin:** 10.0/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.7/10 (Category avg: 8.4/10) - **Templates:** 8.3/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Spotler Activate?** - **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29) - **Year Founded:** 2001 - **HQ Location:** Rotterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/spotler-group/ (164 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 53% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of Spotler Activate? **"[Easy to use and usefull customer data platform with focus on personalization](https://www.g2.com/survey_responses/spotler-activate-review-5350417)"** **Rating:** 5.0/5.0 stars *— Wes v.* [Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5350417) --- **"[Squeezely helps us create personalized experiences for our customers](https://www.g2.com/survey_responses/spotler-activate-review-5353795)"** **Rating:** 4.5/5.0 stars *— Bas V.* [Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5353795) --- #### What Are G2 Users Discussing About Spotler Activate? - [What is Squeezely used for?](https://www.g2.com/discussions/what-is-squeezely-used-for) - [What is Datatrics Predictive Marketing used for?](https://www.g2.com/discussions/what-is-datatrics-predictive-marketing-used-for) ### 8. [TheyDo](https://www.g2.com/products/theydo/reviews) With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo helps you work journey-centric and put your customer at the heart of decision-making: 🖼️ Single source of truth - Centralize and connect your customer journeys in an organized “Journey Hierarchy”, so you can zoom out for full oversight of your customer experience and zoom back in to tackle a specific customer problem 🧩 Journey Management workflow - Standardize your way of working around customer journeys with flexible journey “Building Blocks”, taking you from customer research \> identified problem areas \> prioritized solutions 🎯 Goals - Visualize the connections between business needs and customer needs in one place—within “Goals” see how every piece of the work rolls up into progress on your KPIs 📚 Classification - Manage your customer insights with statuses, tags and types, giving your entire team visibility into the customer mindset and keeping research up-to-date 💬 Live collaboration - Collaborate on customer journeys without needing a workshop to do it— Add viewers and contributors, tag, notify, comment, mention and share 🏆 Expert coaching - Work through a customized success plan from our Journey Management coaches and hands on customer enablement team 🔐 Enterprise-level data security - Don’t worry about security—TheyDo is ISO 27001 certified and privacy is of the utmost importance to us. **Average Rating:** 4.5/5.0 **Total Reviews:** 62 **How Do G2 Users Rate TheyDo?** - **Ease of Admin:** 8.7/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.6/10 (Category avg: 8.4/10) - **Templates:** 7.7/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind TheyDo?** - **Seller:** [TheyDo ](https://www.g2.com/sellers/theydo) - **Company Website:** https://www.theydo.com/ - **Year Founded:** 2018 - **HQ Location:** Amsterdam, NL - **Twitter:** @TheyDoHQ (287 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/theydoapp (108 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 45% Enterprise, 31% Mid-Market #### What Are TheyDo's Pros and Cons? **Pros:** - Journey Management (2 reviews) - Ease of Use (1 reviews) **Cons:** - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About TheyDo? *AI-generated summary from verified user reviews* **Pros:** - Users love the **single view of customer journeys** , finding it easy to communicate opportunities effectively. - Users value the **ease of use** of TheyDo, enhancing communication of journeys and opportunities effectively. **Cons:** - Users find **limited customization** options frustrating, as the tool lacks industry-specific adaptability. #### What Are Recent G2 Reviews of TheyDo? **"[Unified Customer Journey View That Delivers](https://www.g2.com/survey_responses/theydo-review-12095635)"** **Rating:** 4.0/5.0 stars *— Mohamed H.* [Read full review](https://www.g2.com/survey_responses/theydo-review-12095635) --- **"[TheyDo over the last 3 years](https://www.g2.com/survey_responses/theydo-review-10048347)"** **Rating:** 5.0/5.0 stars *— Berri B.* [Read full review](https://www.g2.com/survey_responses/theydo-review-10048347) --- #### What Are G2 Users Discussing About TheyDo? - [What is TheyDo used for?](https://www.g2.com/discussions/what-is-theydo-used-for) - 1 comment ### 9. [Totango](https://www.g2.com/products/totango/reviews) Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,140 **How Do G2 Users Rate Totango?** - **Ease of Admin:** 7.8/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.2/10 (Category avg: 8.4/10) - **Templates:** 8.0/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Totango?** - **Seller:** [Totango](https://www.g2.com/sellers/totango) - **Company Website:** https://www.totango.com - **Year Founded:** 2010 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/760976/ (130 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Success Manager, CSM - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Mid-Market, 22% Small-Business #### What Are Totango's Pros and Cons? **Pros:** - Ease of Use (202 reviews) - Customer Support (98 reviews) - Helpful (98 reviews) - Customization (97 reviews) - Efficiency (94 reviews) **Cons:** - Learning Curve (83 reviews) - Integration Issues (65 reviews) - Missing Features (57 reviews) - Limited Customization (49 reviews) - Steep Learning Curve (49 reviews) ### What Do G2 Reviewers Say About Totango? *AI-generated summary from verified user reviews* **Pros:** - Users find Totango to be **easy to use and set up** , greatly enhancing their ability to track customer metrics. - Users value the **exceptional customer support** from Totango, enhancing management convenience and providing valuable insights effortlessly. - Users appreciate the **helpful functionality** of Totango, allowing comprehensive management and improved customer adoption effortlessly. - Users value the **customization features** of Totango, enhancing tracking and improving customer onboarding and adoption. - Users value the **efficiency** of Totango, streamlining workflows and saving time in managing customer accounts seamlessly. **Cons:** - Users find the **steep learning curve** challenging due to overwhelming data and insufficient educational resources. - Users find **integration issues** with Totango, noting slow performance and manual efforts when connecting external systems. - Users find **missing features** in Totango, particularly for multi-product visualization and draft touchpoint creation. - Users find the **limited customization** options frustrating, often requiring support for advanced features and integrations. - Users find a **steep learning curve** with Totango, struggling with integrations and needing more educational resources. #### What Are Recent G2 Reviews of Totango? **"[Risk evaluation and health scoring](https://www.g2.com/survey_responses/totango-review-9508942)"** **Rating:** 4.0/5.0 stars *— Dragomir L.* [Read full review](https://www.g2.com/survey_responses/totango-review-9508942) --- **"[Beautiful, Visual Customer Data Platform That Beats Spreadsheets](https://www.g2.com/survey_responses/totango-review-12594697)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/totango-review-12594697) --- #### What Are G2 Users Discussing About Totango? - [What is Totango used for?](https://www.g2.com/discussions/what-is-totango-used-for) - 1 upvote ### 10. [Ortto](https://www.g2.com/products/ortto/reviews) Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 610 **How Do G2 Users Rate Ortto?** - **Ease of Admin:** 8.8/10 (Category avg: 8.7/10) - **Multiple Personas:** 7.9/10 (Category avg: 8.4/10) - **Templates:** 7.8/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Ortto?** - **Seller:** [Ortto](https://www.g2.com/sellers/ortto) - **Company Website:** https://ortto.com/ - **Year Founded:** 2015 - **HQ Location:** Sydney, Australia - **Twitter:** @ortto (180 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ortto (25 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 27% Mid-Market #### What Are Ortto's Pros and Cons? **Pros:** - Ease of Use (32 reviews) - Customer Support (23 reviews) - Intuitive (22 reviews) - Features (20 reviews) - Integrations (20 reviews) **Cons:** - Expensive (13 reviews) - Limited Features (12 reviews) - Learning Curve (11 reviews) - Limited Customization (10 reviews) - Integration Issues (9 reviews) ### What Do G2 Reviewers Say About Ortto? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Ortto, simplifying marketing tasks and enhancing overall efficiency. - Users commend Ortto's **excellent customer support** , highlighting quick responses, helpfulness, and proactive updates on issues. - Users praise Ortto for its **intuitive interface** , allowing effortless navigation and effective management of email marketing campaigns. - Users appreciate the **intuitive user interface** of Ortto, making navigation and feature access seamless and efficient. - Users value the **seamless integration capabilities** of Ortto, enhancing workflow across multiple tools and channels effortlessly. **Cons:** - Users express frustration over the **high costs** of Ortto, especially as their contact list expands. - Users often encounter **limited features** in Ortto, particularly in advanced segmentation and customization, leading to frustration. - Users find the **learning curve steep** , making it challenging for newcomers to effectively utilize Ortto's features. - Users express frustration with **limited customization** options and a steep learning curve, affecting overall user experience. - Users struggle with **integration issues** , facing challenges with scaling and managing multiple campaigns effectively. #### What Are Recent G2 Reviews of Ortto? **"[Automation options are incredible](https://www.g2.com/survey_responses/ortto-review-8022737)"** **Rating:** 5.0/5.0 stars *— Diana C.* [Read full review](https://www.g2.com/survey_responses/ortto-review-8022737) --- **"[Extensive Features, Fast Support, Great Value](https://www.g2.com/survey_responses/ortto-review-12951693)"** **Rating:** 5.0/5.0 stars *— Kenji S.* [Read full review](https://www.g2.com/survey_responses/ortto-review-12951693) --- #### What Are G2 Users Discussing About Ortto? - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot) - [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot) ### 11. [Magnews](https://www.g2.com/products/magnews/reviews) Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand. **Average Rating:** 4.7/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Magnews?** - **Ease of Admin:** 9.7/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Magnews?** - **Seller:** [MagNews](https://www.g2.com/sellers/magnews) - **Year Founded:** 2000 - **HQ Location:** Faenza, Milano, Parigi, IT - **LinkedIn® Page:** https://www.linkedin.com/showcase/magnews/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 59% Small-Business, 35% Mid-Market #### What Are Magnews's Pros and Cons? **Pros:** - Analytics (1 reviews) - Analytics Tools (1 reviews) - Data Analytics (1 reviews) - Data Management (1 reviews) - Detailed Analysis (1 reviews) **Cons:** - Bug Issues (1 reviews) ### What Do G2 Reviewers Say About Magnews? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable data analysis** of Magnews, benefiting from its ease of use and regular updates. - Users value the **reliable delivery and data analysis** of Magnews, appreciating its ease of use and constant updates. - Users appreciate the **easy-to-use and reliable data analytics** of Magnews, benefiting from consistent updates and accurate insights. - Users appreciate the **reliable data management** in Magnews, noting its ease of use and consistent updates. - Users praise Magnews for its **ease of use and reliable data analysis** , enjoying regular updates that enhance functionality. **Cons:** - Users report a **bug with customized cancellation links** , which can hinder user experience and functionality. #### What Are Recent G2 Reviews of Magnews? **"[A versatile and efficient platform for marketing needs](https://www.g2.com/survey_responses/magnews-review-7192689)"** **Rating:** 5.0/5.0 stars *— Verified User in Philanthropy* [Read full review](https://www.g2.com/survey_responses/magnews-review-7192689) --- **"[A platform forever](https://www.g2.com/survey_responses/magnews-review-10940232)"** **Rating:** 5.0/5.0 stars *— Verified User in Publishing* [Read full review](https://www.g2.com/survey_responses/magnews-review-10940232) --- #### What Are G2 Users Discussing About Magnews? - [What is Magnews used for?](https://www.g2.com/discussions/what-is-magnews-used-for) ### 12. [Autonom8](https://www.g2.com/products/autonom8/reviews) Autonom8 was founded in 2017 with a vision to enable Autonomous Enterprises™. It offers a low-code intelligent automation platform to roll out automated, intelligent workflows and customer journeys rapidly. 30+ enterprises from various industries use Autonom8's low-code platform now. Digitization isn't just about moving from a paper-based interaction to an application-based process. A8's platform brings together (ML) and Conversations (NLP) to make these journeys agile and flexible. And we deliver it through a low-code SaaS platform, taking away the biggest pain in the traditional enterprise software delivery cycle – project timelines running into months. With A8's foundation, IT groups can answer Business Requirements in a few days. Our TCO is less than a third of comparable vendors, and you pay when your customers are successful. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Autonom8?** - **Ease of Admin:** 9.2/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.3/10 (Category avg: 8.4/10) - **Templates:** 6.7/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Autonom8?** - **Seller:** [Autonom8](https://www.g2.com/sellers/autonom8) - **Year Founded:** 2017 - **HQ Location:** Saratoga, US - **Twitter:** @autonom8 (312 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/autonom8/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services - **Company Size:** 40% Mid-Market, 40% Enterprise #### What Are Recent G2 Reviews of Autonom8? **"[Great features](https://www.g2.com/survey_responses/autonom8-review-9484864)"** **Rating:** 4.0/5.0 stars *— charisse j.* [Read full review](https://www.g2.com/survey_responses/autonom8-review-9484864) --- **"[Seamless transition & good customer support](https://www.g2.com/survey_responses/autonom8-review-9228128)"** **Rating:** 5.0/5.0 stars *— Harini H.* [Read full review](https://www.g2.com/survey_responses/autonom8-review-9228128) --- #### What Are G2 Users Discussing About Autonom8? - [What is Autonom8 used for?](https://www.g2.com/discussions/what-is-autonom8-used-for) - 1 comment ### 13. [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here! **Average Rating:** 4.5/5.0 **Total Reviews:** 656 **How Do G2 Users Rate Catalyst?** - **Ease of Admin:** 8.5/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.0/10 (Category avg: 8.4/10) - **Templates:** 7.9/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Catalyst?** - **Seller:** [Totango](https://www.g2.com/sellers/totango) - **Company Website:** https://www.totango.com - **Year Founded:** 2010 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/760976/ (130 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 75% Mid-Market, 13% Small-Business #### What Are Catalyst's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Automation (19 reviews) - Customer Engagement (19 reviews) - Integrations (19 reviews) - User Interface (19 reviews) **Cons:** - Learning Curve (14 reviews) - Integration Issues (13 reviews) - Missing Features (11 reviews) - Not Intuitive (11 reviews) - Limited Customization (10 reviews) ### What Do G2 Reviewers Say About Catalyst? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive interface** of Catalyst, enhancing efficiency in managing customer engagement and tracking success. - Users praise Catalyst for its **automation features** , which enhance efficiency and proactive customer engagement in success operations. - Users value the **effective customer engagement** tools of Catalyst, enhancing communication and enabling proactive relationship management. - Users value the **seamless integrations** of Catalyst, enhancing efficiency and consolidating data for better customer success management. - Users value the **intuitive interface** of Catalyst, which enhances navigation and minimizes ramp-up time for teams. **Cons:** - Users report a noticeable **learning curve** with Catalyst, making initial navigation and usage challenging for newcomers. - Users find **integration issues** with Catalyst problematic, complicating communication and workflow with external systems and tools. - Users note **missing features** in Catalyst, including limited integrations and inadequate reporting, hindering efficient workflows. - Users find the **interface not intuitive** , creating confusion and hindering the completion of simple tasks. - Users feel that the **customization options are limited** , making it difficult to tailor the product to specific needs. #### What Are Recent G2 Reviews of Catalyst? **"[Chat and Email-to-File Features Make Workflows Effortless](https://www.g2.com/survey_responses/catalyst-review-12459474)"** **Rating:** 5.0/5.0 stars *— Kelli W.* [Read full review](https://www.g2.com/survey_responses/catalyst-review-12459474) --- **"[Customer Health Monitoring That Simplifies Usage Tracking and Renewals](https://www.g2.com/survey_responses/catalyst-review-12905872)"** **Rating:** 4.0/5.0 stars *— Jai M.* [Read full review](https://www.g2.com/survey_responses/catalyst-review-12905872) --- #### What Are G2 Users Discussing About Catalyst? - [What makes Cisco different?](https://www.g2.com/discussions/what-makes-cisco-different) - [Do you need smartnet to upgrade IOS?](https://www.g2.com/discussions/do-you-need-smartnet-to-upgrade-ios) - [What is a Cisco switch used for?](https://www.g2.com/discussions/what-is-a-cisco-switch-used-for) - [What is Catalyst in networking?](https://www.g2.com/discussions/what-is-catalyst-in-networking) ### 14. [Lifesight](https://www.g2.com/products/lifesight/reviews) Lifesight is the Agentic Unified Marketing Measurement Platform that helps marketers and finance teams understand what truly drives growth. By combining Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution into one causal measurement engine, Lifesight delivers a single source of truth for budget decisions. AI-agents help teams move from insight to action faster by recommending and executing optimizations within approved guardrails. Trusted by 500+ brands worldwide, Lifesight enables marketers to maximize incremental revenue while reducing wasted spend. **Average Rating:** 4.2/5.0 **Total Reviews:** 37 **How Do G2 Users Rate Lifesight?** - **Ease of Admin:** 8.9/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.3/10 (Category avg: 8.4/10) - **Templates:** 7.3/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 0.8/10 (Category avg: 10/10) **Who Is the Company Behind Lifesight?** - **Seller:** [Lifesight](https://www.g2.com/sellers/lifesight) - **Year Founded:** 2017 - **HQ Location:** New York City, US - **Twitter:** @lifesightdotio (211 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lifesight (176 employees on LinkedIn®) - **Ownership:** Rohit Maheshwaran **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 54% Small-Business, 35% Mid-Market #### What Are Lifesight's Pros and Cons? **Pros:** - Analytics (12 reviews) - Insights (12 reviews) - Attribution Accuracy (11 reviews) - Features (11 reviews) - Ease of Use (10 reviews) **Cons:** - Learning Curve (7 reviews) - Expensive (6 reviews) - Time-Consuming (5 reviews) - Time-consuming (4 reviews) - Complexity (3 reviews) ### What Do G2 Reviewers Say About Lifesight? *AI-generated summary from verified user reviews* **Pros:** - Users value Lifesight for its **AI-driven analytics** , providing actionable insights to enhance marketing strategies effectively. - Users value Lifesight for its **AI-driven analytics** , providing actionable insights and enhancing marketing strategies effectively. - Users highly value Lifesight's **attribution accuracy** , enhancing marketing strategies with actionable insights and comprehensive customer understanding. - Users value Lifesight's **AI-powered planning and forecasting** , enhancing marketing strategies with accurate and actionable insights. - Users find Lifesight to be **easy to use** , appreciating its intuitive UI and seamless integration with tools. **Cons:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Lifesight's advanced tools effectively. - Users find Lifesight to be **expensive** , particularly for companies just starting out, impacting affordability. - Users find the **time-consuming setup** of Lifesight challenging, particularly for teams with limited IT resources. - Users find the **time-consuming nature** of Lifesight frustrating due to setup challenges and feature limitations. - Users find the **complex setup** of Lifesight challenging, particularly for those lacking a strong IT background. #### What Are Recent G2 Reviews of Lifesight? **"[A powerful CDP for modern marketers](https://www.g2.com/survey_responses/lifesight-review-11374260)"** **Rating:** 4.0/5.0 stars *— Aman S.* [Read full review](https://www.g2.com/survey_responses/lifesight-review-11374260) --- **"[Powerful Customer Intelligence with Room for Improvement](https://www.g2.com/survey_responses/lifesight-review-10921643)"** **Rating:** 4.0/5.0 stars *— Rithesh K.* [Read full review](https://www.g2.com/survey_responses/lifesight-review-10921643) --- ### 15. [Smaply](https://www.g2.com/products/smaply/reviews) A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor supported by AI, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Feed data from other tools such as Microsoft365, Google Analytics or task management tools such as Jira and Trello. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users. Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be. Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities. The Smaply blog provides you with in-depth knowledge about customer-centered innovation. You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Smaply?** - **Multiple Personas:** 9.4/10 (Category avg: 8.4/10) - **Templates:** 9.2/10 (Category avg: 8.6/10) **Who Is the Company Behind Smaply?** - **Seller:** [Smaply](https://www.g2.com/sellers/smaply) - **HQ Location:** Innsbruck, Austria - **Twitter:** @smaplynews (866 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/smaply/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 53% Mid-Market, 33% Small-Business #### What Are Smaply's Pros and Cons? **Pros:** - Easy Learning (1 reviews) - Time-saving (1 reviews) **Cons:** - Export Issues (1 reviews) ### What Do G2 Reviewers Say About Smaply? *AI-generated summary from verified user reviews* **Pros:** - Users find Smaply **easy to learn and adopt** , significantly enhancing their efficiency in customer management. - Users find Smaply to be a **time-saving tool** , greatly enhancing efficiency in customer management and servicing. **Cons:** - Users are frustrated by the **export issues** with Smaply, as key features are missing in the latest version. #### What Are Recent G2 Reviews of Smaply? **"[Good for building your first journeys](https://www.g2.com/survey_responses/smaply-review-10566477)"** **Rating:** 4.0/5.0 stars *— Emanuel M.* [Read full review](https://www.g2.com/survey_responses/smaply-review-10566477) --- **"[smaply - the buddy for customer-journey-management](https://www.g2.com/survey_responses/smaply-review-10456622)"** **Rating:** 5.0/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/smaply-review-10456622) --- #### What Are G2 Users Discussing About Smaply? - [What is Smaply used for?](https://www.g2.com/discussions/what-is-smaply-used-for) ### 16. [Custellence](https://www.g2.com/products/custellence/reviews) 𝗖𝘂𝘀𝘁𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 #𝟭 𝘄𝗮𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. The intuitive interface with the mapping smartness and flexible layout, let you create your customer journey maps in no time. Turn journey insights in to actions, and create experiences your customer will love. 🌟 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 Design intuitive customer journeys with powerful templates or create maps tailored to your needs. Empower your team to ideate and innovate, together. 🔗 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻 𝗙𝗼𝗰𝘂𝘀 Organize, connect, and visualize customer feedback and research across your journeys, ensuring every step is informed and actionable. 🚀 Data-Driven Decisions Enrich your journeys with meaningful metrics. Analyze performance, measure impact, and identify opportunities for growth. 🔧 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝗯𝗹𝗲 Easily adapt journey maps to fit your specific needs. Custellence gives you the tools to create personalized solutions, no matter the size or complexity of your business. 🌍 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Bring your teams together, no matter where they are, and work smarter with shared insights that drive real results. Custellence is used by CX professionals across the globe and by teams at companies such as Microsoft, Veeva, Volvo, Polestar, Eon, Dandy and Takeda. **Average Rating:** 4.3/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Custellence?** - **Ease of Admin:** 8.3/10 (Category avg: 8.7/10) - **Multiple Personas:** 7.9/10 (Category avg: 8.4/10) - **Templates:** 7.7/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Custellence?** - **Seller:** [Custellence](https://www.g2.com/sellers/custellence) - **Year Founded:** 2015 - **HQ Location:** Stockholm, SE - **Twitter:** @custellence (143 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10317331 (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Enterprise, 27% Mid-Market #### What Are Custellence's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Real-time Collaboration (3 reviews) - Drag (2 reviews) - Real-Time Collaboration (2 reviews) - Team Collaboration (2 reviews) **Cons:** - Integration Difficulty (2 reviews) - Limited Features (2 reviews) - Difficult Navigation (1 reviews) - Email Integration Issues (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Custellence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in Custellence, appreciating its user-friendly interface and intuitive features. - Users love the **real-time collaboration** features of Custellence, enabling teams to easily share insights and align effectively. - Users love the **ease of use and simplicity** of Custellence for creating and sharing journey maps. - Users value the **real-time collaboration** in Custellence, fostering teamwork and enhancing communication among different departments. - Users appreciate the **true collaboration** in Custellence, enabling teams to align and share insights effectively. **Cons:** - Users find **integration difficulty** with Custellence, noting limitations in applicability and a need for improved onboarding. - Users note the **limited features** of Custellence, requiring additional tools for comprehensive data analytics and enhancements. - Users find **difficult navigation** due to a cluttered interface and inadequate support, complicating their experience with Custellence. - Users feel that **Email Integration Issues** hinder functionality, limiting its effectiveness in broader applications beyond customer journeys. - Users face **integration issues** with Custellence, highlighted by limited elements and onboarding challenges for new clients. #### What Are Recent G2 Reviews of Custellence? **"[Custellence: A definitive Device for Picturing Client Experience](https://www.g2.com/survey_responses/custellence-review-10332628)"** **Rating:** 5.0/5.0 stars *— Priyanka G.* [Read full review](https://www.g2.com/survey_responses/custellence-review-10332628) --- **"[Custellence: a great tool that brings teams closer to their customers](https://www.g2.com/survey_responses/custellence-review-10505803)"** **Rating:** 5.0/5.0 stars *— Helen R.* [Read full review](https://www.g2.com/survey_responses/custellence-review-10505803) --- #### What Are G2 Users Discussing About Custellence? - [What is Custellence used for?](https://www.g2.com/discussions/what-is-custellence-used-for) - 1 comment ### 17. [Trendemon](https://www.g2.com/products/trendemon/reviews) Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personalized experiences at scale, that encourages visitors to continue engaging with your website – driving increased business performance. Accelerate your pipeline and revenue with attribution-based personalization: - Serve every website visitor the right messages and assets, helping them become your customers, faster. - Understand how your marketing efforts impact business goals and map your customer journeys from initial touch to won deals. - Convert visitors to customers, not just leads! **Average Rating:** 4.6/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Trendemon?** - **Ease of Admin:** 9.0/10 (Category avg: 8.7/10) - **Multiple Personas:** 7.2/10 (Category avg: 8.4/10) - **Templates:** 8.1/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Trendemon?** - **Seller:** [Trendemon](https://www.g2.com/sellers/trendemon) - **Year Founded:** 2015 - **HQ Location:** Netanya, Israel - **Twitter:** @Trendemon (1,262 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2012024/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Computer & Network Security - **Company Size:** 51% Mid-Market, 27% Enterprise #### What Are Trendemon's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Customer Engagement (5 reviews) - Helpful (5 reviews) - Ease of Use (4 reviews) - Analytics (3 reviews) **Cons:** - Complexity (3 reviews) - Outdated Interface (3 reviews) - UX Improvement (3 reviews) - Confusing Interface (2 reviews) - Difficult Customization (2 reviews) ### What Do G2 Reviewers Say About Trendemon? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **fantastic customer support** from Trendemon, highlighting its responsiveness and helpfulness in various tasks. - Users praise Trendemon for its **dynamic customer engagement** capability, enhancing personalized content based on user interactions. - Users praise Trendemon for its **excellent customer support** , highlighting responsiveness and assistance with various marketing needs. - Users appreciate the **ease of use** of Trendemon, finding navigation and integration remarkably simple and efficient. - Users rave about the **detailed analytics** provided by Trendemon, effortlessly enhancing their traffic insights and engagement. **Cons:** - Users find the **initial implementation complex** , especially for teams lacking dedicated technical resources, increasing confusion. - Users find the **outdated interface** of Trendemon a bit clunky, longing for a smoother user experience. - Users note that the **user experience could be smoother** , with some areas needing significant improvements for better usability. - Users find the **interface confusing** , especially with form integration and feature naming, complicating the initial experience. - Users find **difficult customization** with Trendemon, facing complexities that hinder integration and user experience. #### What Are Recent G2 Reviews of Trendemon? **"[Innovative Solution for CTA Management](https://www.g2.com/survey_responses/trendemon-review-12195773)"** **Rating:** 4.0/5.0 stars *— Eric C.* [Read full review](https://www.g2.com/survey_responses/trendemon-review-12195773) --- **"[Trendemon Makes Website Content Truly Dynamic with Real-Time Personalization](https://www.g2.com/survey_responses/trendemon-review-12266524)"** **Rating:** 4.5/5.0 stars *— Carlos C.* [Read full review](https://www.g2.com/survey_responses/trendemon-review-12266524) --- #### What Are G2 Users Discussing About Trendemon? - [What is TrenDemon used for?](https://www.g2.com/discussions/what-is-trendemon-used-for) ### 18. [cux.io](https://www.g2.com/products/cux-io/reviews) UX is a Digital Experience Analytics platform that turns user behavior into digital growth. We don’t just show you what users do – we show you why they do it. CUX combines numbers with behavioral context to reveal frustration points, drop-offs, and hidden opportunities so you can act with confidence. No tagging. No waiting. Smarter decisions from day one. ✅ Auto-captures clicks, scrolls, and behaviors - no tagging needed ✅ Experience Metrics spot frustration signals like rage clicks and chaotic movement ✅ Smart filtering highlights the visits and heatmaps that matter most ✅ Conversion Waterfalls reveal where users drop off - and why ✅ Retroactive analysis lets you look back and fix what was missed Getting insights is just the start. What truly sets CUX apart is the guidance that comes with it. You’re never left to figure it out alone. With expert mentoring, tailored workshops, and ongoing support, the CUX team helps you make changes that stick. Whether you're solving a specific challenge or scaling a long-term strategy, we're here to guide your next move with confidence. Already used in 100+ countries, CUX helps teams turn confusion into direction and decisions into results. Have questions or need guidance? Contact our experts. **Average Rating:** 4.8/5.0 **Total Reviews:** 45 **How Do G2 Users Rate cux.io?** - **Ease of Admin:** 9.4/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.3/10 (Category avg: 8.4/10) - **Templates:** 9.2/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.3/10 (Category avg: 10/10) **Who Is the Company Behind cux.io?** - **Seller:** [cux.io](https://www.g2.com/sellers/cux-io) - **Year Founded:** 2018 - **HQ Location:** Wroc≈Çaw, Poland - **Twitter:** @cux_io (77 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18186403/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 71% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of cux.io? **"[Intuitive Insights with Seamless Setup](https://www.g2.com/survey_responses/cux-io-review-12722700)"** **Rating:** 5.0/5.0 stars *— Samuel D.* [Read full review](https://www.g2.com/survey_responses/cux-io-review-12722700) --- **"[Effortless User Behavior Insights, Needs Better Reporting](https://www.g2.com/survey_responses/cux-io-review-13041013)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/cux-io-review-13041013) --- #### What Are G2 Users Discussing About cux.io? - [What is cux.io used for?](https://www.g2.com/discussions/what-is-cux-io-used-for) ### 19. [Zoho Marketing Automation](https://www.g2.com/products/zoho-marketing-automation/reviews) Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. **Average Rating:** 4.2/5.0 **Total Reviews:** 109 **How Do G2 Users Rate Zoho Marketing Automation?** - **Ease of Admin:** 7.5/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Zoho Marketing Automation?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 58% Small-Business, 34% Mid-Market #### What Are Zoho Marketing Automation's Pros and Cons? **Pros:** - Automation (19 reviews) - Ease of Use (18 reviews) - Automation Features (13 reviews) - Automation Efficiency (10 reviews) - Journey Management (10 reviews) **Cons:** - Learning Curve (10 reviews) - Poor Customer Support (8 reviews) - Not Intuitive (7 reviews) - Steep Learning Curve (7 reviews) - Complex Usability (5 reviews) ### What Do G2 Reviewers Say About Zoho Marketing Automation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automatic adjustments based on genuine user behavior** in Zoho Marketing Automation, enhancing targeted engagement. - Users commend Zoho Marketing Automation for its **ease of use** , enabling efficient configurations and user-friendly controls. - Users appreciate the **automation features** of Zoho Marketing Automation, enabling personalized engagement and seamless lead management. - Users appreciate the **automation efficiency** of Zoho Marketing Automation, enabling seamless customization and responsive campaigns for better engagement. - Users value the **customizable journey management** of Zoho Marketing Automation, enhancing targeted engagement and seamless lead tracking. **Cons:** - Users find the **learning curve steep** , making it challenging for beginners to navigate Zoho Marketing Automation effectively. - Users report **poor customer support** that impacts their overall experience and leads to frustration. - Users find Zoho Marketing Automation **not intuitive** , with a steep learning curve and clunky interface affecting usability. - Users find the **steep learning curve** of Zoho Marketing Automation challenging, especially for beginners and advanced features. - Users find the **complex usability** of Zoho Marketing Automation challenging due to its steep learning curve and clunky interface. #### What Are Recent G2 Reviews of Zoho Marketing Automation? **"[The best all in one marketing automation tool](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231)"** **Rating:** 4.0/5.0 stars *— Akriti S.* [Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-12590231) --- **"[Intuitive All-in-One Platform for Email, Lead Nurturing, and Customer Journeys](https://www.g2.com/survey_responses/zoho-marketing-automation-review-13041898)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/zoho-marketing-automation-review-13041898) --- #### What Are G2 Users Discussing About Zoho Marketing Automation? - [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) - 1 comment - [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) - 1 comment - [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) - 1 comment, 1 upvote - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - 1 comment ### 20. [Acquia Customer Data Platform](https://www.g2.com/products/acquia-customer-data-platform/reviews) Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. **Average Rating:** 3.9/5.0 **Total Reviews:** 83 **How Do G2 Users Rate Acquia Customer Data Platform?** - **Ease of Admin:** 7.5/10 (Category avg: 8.7/10) - **Multiple Personas:** 6.7/10 (Category avg: 8.4/10) - **Templates:** 7.5/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Acquia Customer Data Platform?** - **Seller:** [Acquia](https://www.g2.com/sellers/acquia) - **Year Founded:** 2007 - **HQ Location:** Boston, MA - **Twitter:** @Acquia (44,968 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167056/ (1,098 employees on LinkedIn®) - **Phone:** -8836.219 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 49% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of Acquia Customer Data Platform? **"[Awesome platform for creators](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-8735333)"** **Rating:** 4.0/5.0 stars *— Marie I.* [Read full review](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-8735333) --- **"[Powerful Product](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-9070367)"** **Rating:** 4.5/5.0 stars *— David M.* [Read full review](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-9070367) --- #### What Are G2 Users Discussing About Acquia Customer Data Platform? - [How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it?](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) - [What is Acquia Marketing Cloud used for?](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) - [Is Mautic a CRM?](https://www.g2.com/discussions/is-mautic-a-crm) - [What is Salesforce Marketing Cloud used for?](https://www.g2.com/discussions/what-is-salesforce-marketing-cloud-used-for) - [What is Acquia Cloud?](https://www.g2.com/discussions/what-is-acquia-cloud) ### 21. [Merren Customer Survey Platform](https://www.g2.com/products/merren-customer-survey-platform/reviews) Merren is now an AI-Led Customer Research Platform that brings speed, scale, and depth to customer insights. At its core is Maya, our AI interviewer runs in-depth conversations that feel human over chat or voice. Maya conducts interviews across languages and time zones, at a scale. Maya designs instant discussion guides, runs multilingual interviews and analyzes responses. Within hours, you receive transcripts, themes, sentiment, and audio or video snippets. Empower researchers and marketers to make smarter product and marketing decisions, faster. Maya doesn’t replace human researchers; she augments them. Maya is launching in early access and we’d love your feedback. **Average Rating:** 4.8/5.0 **Total Reviews:** 28 **How Do G2 Users Rate Merren Customer Survey Platform?** - **Ease of Admin:** 8.3/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.8/10 (Category avg: 8.4/10) - **Templates:** 8.8/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind Merren Customer Survey Platform?** - **Seller:** [Merren](https://www.g2.com/sellers/merren) - **Year Founded:** 2001 - **HQ Location:** Austin - **Twitter:** @MerrenIO (5 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/merren-io (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Media Production - **Company Size:** 64% Small-Business, 36% Mid-Market #### What Are Merren Customer Survey Platform's Pros and Cons? **Pros:** - Feedback (3 reviews) - Ease of Use (2 reviews) - Survey Creation (2 reviews) - Time-saving (2 reviews) - Customer Insights (1 reviews) **Cons:** - Limited Templates (2 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Merren Customer Survey Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **flexibility and integration** of Merren, enhancing customer engagement and streamlining feedback collection. - Users appreciate the **ease of use** of Merren Customer Survey Platform, making survey setup and customization a breeze. - Users value the **easy survey creation and customization** features of Merren, significantly enhancing response rates and engagement. - Users note the **time-saving convenience** of Merren, allowing faster feedback collection and efficient insights gathering. - Users value the **customer insights** from Merren, benefiting from improved response rates and quick feedback collection. **Cons:** - Users suggest that the platform offers **limited template options** , urging for more customizable choices to enhance usability. - Users desire **more customized templates** in the Merren Customer Survey Platform to enhance their experience with the tool. #### What Are Recent G2 Reviews of Merren Customer Survey Platform? **"[Real-Time Customer Insights Made Easy with Merren.io](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10470497)"** **Rating:** 5.0/5.0 stars *— Joe B.* [Read full review](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10470497) --- **"[Improved Response Rate on Feedback Forms](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10307241)"** **Rating:** 4.5/5.0 stars *— Rutuja M.* [Read full review](https://www.g2.com/survey_responses/merren-customer-survey-platform-review-10307241) --- ### 22. [Netmera](https://www.g2.com/products/netmera/reviews) Netmera is a customer data and engagement platform for enterprise marketing, product, and CX teams in banking, fintech, telecoms, retail, media, and e-commerce. Data collection, omnichannel campaign execution, and analytics run in one platform, so teams act on real-time behavior without routing tasks through IT. Typical implementation runs 4 to 8 weeks, depending on the audience size and channel diversity. Compliance covers GDPR, ISO certifications, and IYS for the Turkish market. Data: Tagless Data Capture collects behavioral events automatically. SDKs cover Android, iOS, Flutter, React Native, Huawei, and Cordova. Data can be ingested via API, SDK, FTP import, or panel upload, and exported via FTP or webhooks. Channels: mobile and web push, email, SMS, WhatsApp, in-app messages, web pop-ups, geofencing. Deferred Deep Linking connects campaign links to specific in-app content, even through app installation. Integrations: Google Cloud, AWS, SAP, Adobe Experience Cloud, Shopify, MParticle, Adjust, Mixpanel, Infobip, Twilio, Facebook (Meta). AI capabilities: - Predictive segments: churn risk, purchase intent, high-value users - Content Optimizer for multilingual copy generation - Agentic AI that configures full campaigns for team review - Official MCP Server connecting Claude, ChatGPT, and other tools to your account Scale: 100+ companies, 300+ apps, 500M+ end users yearly, 30B+ events monthly. Selected results: - DenizBank restored a 10% loan conversion rate after funnel diagnostics found a drop-off bug - Turkcell raised Customer Effort Score by 13%, improved App Store ratings by 50% - Mackolik sends 20,000+ daily notifications with a 20% retention lift - Pluxee converted 3.7% of web traffic into qualified leads. More customer success stories: https://netmera.com/case-studies/ **Average Rating:** 4.3/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Netmera?** - **Ease of Admin:** 8.6/10 (Category avg: 8.7/10) - **Multiple Personas:** 10.0/10 (Category avg: 8.4/10) - **Templates:** 8.9/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Netmera?** - **Seller:** [Netmera](https://www.g2.com/sellers/netmera) - **Company Website:** https://netmera.com - **Year Founded:** 2010 - **HQ Location:** İstanbul, TR - **Twitter:** @netmera (2,793 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netmera (57 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Telecommunications - **Company Size:** 40% Small-Business, 31% Mid-Market #### What Are Netmera's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Customer Support (14 reviews) - Helpful (11 reviews) - Customer Engagement (7 reviews) - Engagement (7 reviews) **Cons:** - High Complexity (6 reviews) - Inadequate Reporting (5 reviews) - Complexity (4 reviews) - Data Inaccuracy (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Netmera? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Netmera, which simplifies implementation and enhances user engagement effectively. - Users appreciate the **outstanding customer support** from Netmera, noting prompt responses and helpful assistance whenever needed. - Users value the **exceptional customer support** of Netmera, which enhances their experience and operational efficiency. - Users value the **effective customer engagement** capabilities of Netmera, enhancing communication through diverse digital channels. - Users value the **effective engagement capabilities** of Netmera, facilitating tailored communications and improved conversion rates. **Cons:** - Users find the **high complexity** of Netmera challenging, especially when managing multiple campaigns and features. - Users find the **inadequate reporting** limits their ability to effectively analyze and utilize data from Netmera. - Users find **Netmera's complexity** can hinder data transfer and slow down analysis, impacting overall efficiency and support. - Users experience **data inaccuracy** with Netmera, leading to confusion and inefficiencies in data analysis and reporting. - Users note **missing features** in Netmera, including poor documentation, basic UI, and insufficient information on new capabilities. #### What Are Recent G2 Reviews of Netmera? **"[Exceptional Support and Effortless Data Access](https://www.g2.com/survey_responses/netmera-review-11933483)"** **Rating:** 4.5/5.0 stars *— Tayip G.* [Read full review](https://www.g2.com/survey_responses/netmera-review-11933483) --- **"[Netmera’s Predictive Segments and UI Transformed Our Marketing](https://www.g2.com/survey_responses/netmera-review-12599746)"** **Rating:** 4.5/5.0 stars *— Ferhat Y.* [Read full review](https://www.g2.com/survey_responses/netmera-review-12599746) --- #### What Are G2 Users Discussing About Netmera? - [What is Netmera used for?](https://www.g2.com/discussions/what-is-netmera-used-for) ### 23. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Ease of Admin:** 7.5/10 (Category avg: 8.7/10) - **Multiple Personas:** 9.2/10 (Category avg: 8.4/10) - **Templates:** 10.0/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, highlighting its intuitive interfaces and efficient dashboard. - Users value the **strong customer support** of Zeta Marketing Platform, enhancing their overall experience and satisfaction. - Users value the **intuitive interfaces** and streamlined features of Zeta Marketing Platform, enhancing usability and efficiency. - Users find the **timely support** and ease of use of Zeta Marketing Platform invaluable for generating quality leads. - Users commend Zeta for its **extraordinary performance results** , delivering excellent outcomes and fostering team collaboration. **Cons:** - Users find the **learning curve steep** for dynamic content creation, complicating the personalization process and user experience. - Users face significant challenges due to **campaign issues** , including cumbersome functionality and poor support, affecting efficiency. - Users are frustrated with the **lack of essential features** in Zeta Marketing Platform, impacting usability and support. - Users find the **complex usability** of Zeta Marketing Platform overwhelming, complicating navigation and content personalization efforts. - Users face **poor usability** with Zeta Marketing Platform, struggling with navigation and a convoluted user interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 24. [Boardmix](https://www.g2.com/products/boardmix/reviews) Boardmix is an innovative online whiteboard that enables seamless brainstorming, discussion, and collaborative creation. Harness the power of AI and redefine your remote work experience. **Average Rating:** 4.5/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Boardmix?** - **Ease of Admin:** 8.3/10 (Category avg: 8.7/10) - **Multiple Personas:** 9.2/10 (Category avg: 8.4/10) - **Templates:** 9.4/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10) **Who Is the Company Behind Boardmix?** - **Seller:** [BOYUN TECHNOLOGY LIMITED](https://www.g2.com/sellers/boyun-technology-limited) - **HQ Location:** Hong Kong, HK - **LinkedIn® Page:** https://www.linkedin.com/company/boardmix/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 65% Small-Business, 39% Mid-Market #### What Are Boardmix's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Team Collaboration (5 reviews) - Brainstorming (4 reviews) - Templates (4 reviews) - Customer Support (3 reviews) **Cons:** - Expensive (2 reviews) - Limited Features (2 reviews) - Limited Templates (2 reviews) - Overwhelming (2 reviews) - Overwhelming Features (2 reviews) ### What Do G2 Reviewers Say About Boardmix? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Boardmix, making collaboration and project management straightforward and efficient. - Users enjoy the **real-time collaboration** features of Boardmix, enhancing teamwork and project management efficiently. - Users find Boardmix's **all-in-one collaborative whiteboard** invaluable for effective brainstorming and real-time team collaboration. - Users find the **wide variety of templates** in Boardmix essential for effective project planning and brainstorming. - Users praise the **fast customer support** of Boardmix, which effectively resolves issues and enhances their overall experience. **Cons:** - Users find Boardmix **expensive** , with extra subscription fees and overwhelming templates affecting their experience and budget. - Users find the **limited features** of Boardmix frustrating, as advanced services require extra subscriptions and can be overwhelming. - Users find the **limited templates** in Boardmix inadequate for their needs, leading to feelings of overwhelm and frustration. - Users find the **overwhelming number of tools** and templates in Boardmix daunting and challenging to navigate initially. - Users find the **overwhelming features** of Boardmix daunting, complicating the learning process and limiting offline usability. #### What Are Recent G2 Reviews of Boardmix? **"[Life saver for planning messy robotics and ESP8266 group projects](https://www.g2.com/survey_responses/boardmix-review-13063498)"** **Rating:** 4.5/5.0 stars *— Krishnakant R.* [Read full review](https://www.g2.com/survey_responses/boardmix-review-13063498) --- **"[Versatile Mind Mapping with Integration Gaps](https://www.g2.com/survey_responses/boardmix-review-12701054)"** **Rating:** 4.0/5.0 stars *— Michael M.* [Read full review](https://www.g2.com/survey_responses/boardmix-review-12701054) --- ### 25. [Growlytics](https://www.g2.com/products/growlytics/reviews) Growlytics is an Omnichannel Marketing Automation suite and a Customer data Platform that enhances user engagement and retention strategies and help increase overall online revenue. Solutions offered by Growlytics: Engagement: Email SMS Whatsapp Web Push notifications In-App Messages Mobile Push Notifications Facebook Automation: Omnichannel User Journeys Analytics: Segmentation Funnels Cohorts Revenue Analytics Campaign Analytics Reporting: Sccheduled reports Growlytics works with many top D2C brands and most of these brands have seen almost 3x-4x increase in there overall revenue. **Average Rating:** 4.5/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Growlytics?** - **Multiple Personas:** 7.1/10 (Category avg: 8.4/10) - **Templates:** 9.2/10 (Category avg: 8.6/10) **Who Is the Company Behind Growlytics?** - **Seller:** [Growlytics Technologies Pvt Ltd](https://www.g2.com/sellers/growlytics-technologies-pvt-ltd) - **Year Founded:** 2018 - **HQ Location:** Banglore, IN - **LinkedIn® Page:** https://www.linkedin.com/company/growlytics (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Mid-Market, 20% Small-Business #### What Are Recent G2 Reviews of Growlytics? **"[Smooth, Simple and Dynamic Integration tool](https://www.g2.com/survey_responses/growlytics-review-9617641)"** **Rating:** 4.0/5.0 stars *— Rajat T.* [Read full review](https://www.g2.com/survey_responses/growlytics-review-9617641) --- **"[Super Easy, Affordable Omni-Channel Marketing Automation with Supportive Team](https://www.g2.com/survey_responses/growlytics-review-12644614)"** **Rating:** 5.0/5.0 stars *— Manjunatha K.* [Read full review](https://www.g2.com/survey_responses/growlytics-review-12644614) --- ## What Is Customer Journey Mapping Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to Customer Journey Mapping Tools? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## What Are the Most Common Questions About Customer Journey Mapping Tools? *AI-generated · Last updated: June 3, 2026* ### Best journey mapping tools for service design teams Based on G2 reviews, these products are commonly used for service design collaboration and journey mapping. - [Miro](https://www.g2.com/products/miro) — collaborative workshops and journey mapping. - [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite) — process documentation and user flow mapping. - [CleverTap](https://www.g2.com/products/clevertap) — lifecycle journeys and behavioral segmentation. - [Contentsquare](https://www.g2.com/products/contentsquare) — friction analysis and journey optimization. ### Which is the best customer journey mapping tool for marketers Based on G2 reviews, marketers often shortlist these tools for campaign planning, journey visibility, and audience analysis. - [CleverTap](https://www.g2.com/products/clevertap) — multichannel campaigns and lifecycle automation. - [WebEngage](https://www.g2.com/products/webengage) — retention journeys and behavioral targeting. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform) — omnichannel messaging and personalization. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud) — journey automation and audience personalization. ### Which customer journey mapping software integrates with CRM Based on G2 reviews, these tools are frequently used when CRM connectivity is important to the workflow. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud) — Salesforce CRM connected journey orchestration. - [CleverTap](https://www.g2.com/products/clevertap) — CRM workflows with multichannel engagement. - [Zoho CRM](https://www.g2.com/products/zoho-crm) — centralized records and lifecycle workflows. - [ChurnZero](https://www.g2.com/products/churnzero) — account health and CRM-linked automation. ### What should buyers look for in customer journey mapping tools According to verified users, buyers tend to focus on a few recurring themes: clear visual mapping, easy collaboration, reusable templates, and a shared workspace that keeps research, ideas, and process details in one place. Reviews also point to the importance of integrations, especially when teams need journey work to connect with CRM, ticketing, or project systems. For marketing and analytics-focused use cases, users value segmentation, event tracking, funnels, and automation that support follow-up actions. Many reviewers also call out practical concerns like performance on large boards, ease of onboarding for new contributors, and how quickly teams can move from brainstorming to an agreed next step. ### How do teams use customer journey mapping for onboarding According to verified users, onboarding is one of the clearest workflow use cases in this category. Teams use journey mapping to visualize each stage a customer goes through, from first touch to setup, training, adoption, and early success milestones. Reviews describe teams using maps to spot drop-off points, clarify handoffs between departments, and keep onboarding tasks, notes, and customer context in one visible place. In more operational tools, users also mention automating reminders, segmenting customers by stage, and triggering targeted outreach when someone stalls or needs help. The common benefit is better alignment across teams and a more consistent onboarding experience.