  # Best Customer Journey Mapping Tools - Page 3

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Customer journey mapping software helps companies understand the full customer experience by creating dynamic visualizations of every touchpoint, from initial discovery through purchase and retention, enabling marketers to improve the customer experience, break down organizational silos, and align teams around a customer-focused strategy.

### Core Capabilities of Customer Journey Mapping Software

To qualify for inclusion in the Customer Journey Mapping category, a product must:

- Create dynamic visualizations of a customer&#39;s journey at each touchpoint across multiple channels
- Provide customer journey mapping templates depending on a company&#39;s objectives
- Allow collaboration features across teams, departments, or stakeholders to keep maps up to date

### Common Use Cases for Customer Journey Mapping Software

Marketing, CX, and product teams use journey mapping software to align the organization around the customer perspective. Common use cases include:

- Mapping end-to-end customer journeys across touchpoints such as email, ads, social media, and online reviews
- Visualizing multiple customer personas to identify experience gaps and improvement opportunities
- Distributing journey maps company-wide to align product, sales, and customer service around a shared customer view

### How Customer Journey Mapping Software Differs from Other Tools

Customer journey mapping is often confused with [customer journey analytics software](https://www.g2.com/categories/customer-journey-analytics), but the two are complementary and distinct. Journey analytics software monitors and analyzes real-time behavioral data across channels to eliminate data silos, while journey mapping software focuses on creating structured, visual representations of the customer experience to inform strategy. Many journey mapping tools integrate with [social media management software](https://www.g2.com/categories/social-media-mgmt), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to incorporate cross-channel data into maps.

### Insights from G2 on Customer Journey Mapping Software

Based on category trends on G2, collaborative mapping features and pre-built journey templates stand out as the most valued capabilities. Improved cross-functional alignment and clearer visibility into customer pain points stand out as primary outcomes of adoption.




  
## How Many Customer Journey Mapping Tools Products Does G2 Track?
**Total Products under this Category:** 103

### Category Stats (Jun 2026)
- **Average Rating**: 4.53/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 237
- **Buyer Segments**: Mid-Market 41% │ Small-Business 39% │ Enterprise 21% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: SAS Customer Intelligence 360 (+0.026) - Among all products in this category, SAS Customer Intelligence 360 recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Customer Journey Mapping Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 44,800+ Authentic Reviews
- 103+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Customer Journey Mapping Tools Is Best for Your Use Case?

- **Leader:** [Miro](https://www.g2.com/products/miro/reviews)
- **Highest Performer:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
- **Best Free Software:** [Miro](https://www.g2.com/products/miro/reviews)

  
---

**Sponsored**

### Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don&#39;t expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=2108&amp;secure%5Bdisplayable_resource_id%5D=2108&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=2108&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=1330282&amp;secure%5Bresource_id%5D=2108&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%3Fpage%3D2&amp;secure%5Btoken%5D=6f953f4f0c0f1534cdf6cdf987ca96fd2d92bf3659e4b91c20e054979e681def&amp;secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fadobe-analytics%2Fcustomer-journey-analytics.html%3Fsdid%3DL3XTTGTG%26mv%3Daffiliate&amp;secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Customer Journey Mapping Tools Products in 2026?
### 1. [MessageGears Platform](https://www.g2.com/products/messagegears-platform/reviews)
  MessageGears is a warehouse-native data activation and engagement platform built for scale. We empower brands to leverage their entire enterprise dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 96
**How Do G2 Users Rate MessageGears Platform?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind MessageGears Platform?**

- **Seller:** [MessageGears](https://www.g2.com/sellers/messagegears)
- **Year Founded:** 2010
- **HQ Location:** Atlanta, GA
- **Twitter:** @MessageGears (2,643 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1285261/ (128 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MessageGears Platform's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Analytics (3 reviews)
- Data Management (3 reviews)
- Easy Integrations (3 reviews)
- Integrations (3 reviews)

**Cons:**

- Limited Features (4 reviews)
- Complexity (2 reviews)
- Development Challenges (2 reviews)
- Lack of Features (2 reviews)
- Limited Testing (2 reviews)

### 2. [Solitics](https://www.g2.com/products/solitics/reviews)
  Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data sources and responds to every customer interaction in 1.8 seconds or less across email, SMS, push, in-app, and WhatsApp. With Visitor Activation, Customer Retention, Targeted Gamification, and Performance Analytics built in, Solitics gives marketers full control of the customer lifecycle. Integration is fast—go live in just 45 days—and the no-code interface lets teams create automated, personal experiences without relying on developers. Trusted by hundreds of global brands, Solitics helps you increase conversion, boost retention, and grow LTV by turning raw data into measurable, real-time engagement.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 29
**How Do G2 Users Rate Solitics?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 6.7/10 (Category avg: 8.4/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Solitics?**

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** https://www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/solitics/ (37 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Financial Services, Gambling &amp; Casinos
  - **Company Size:** 66% Mid-Market, 31% Small-Business


#### What Are Solitics's Pros and Cons?

**Pros:**

- Customer Engagement (4 reviews)
- Data Segmentation (3 reviews)
- Journey Creation (3 reviews)
- Personalization (3 reviews)
- Personalization Services (3 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Complex Reporting (1 reviews)
- High Complexity (1 reviews)
- Insufficient Guidance (1 reviews)
- Integration Issues (1 reviews)

### 3. [Alpine IQ](https://www.g2.com/products/alpine-iq/reviews)
  Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customers with the industry&#39;s most extensive suite of tools to protect, segment, and promote all in-store and online operations.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Alpine IQ?**

- **Ease of Admin:** 9.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.8/10 (Category avg: 8.4/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Alpine IQ?**

- **Seller:** [AIQ (Alpine IQ)](https://www.g2.com/sellers/aiq-alpine-iq)
- **Year Founded:** 2019
- **HQ Location:** Denver, US
- **LinkedIn® Page:** https://www.linkedin.com/company/alpine-iq (107 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 55% Small-Business, 18% Mid-Market


#### What Are Alpine IQ's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Analytics (5 reviews)
- Features (5 reviews)
- Audience Engagement (4 reviews)
- Customer Engagement (4 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Complex Features (3 reviews)
- Steep Learning Curve (3 reviews)
- Cluttered Interface (2 reviews)
- Complexity (2 reviews)

### 4. [Odyssiant](https://www.g2.com/products/odyssiant/reviews)
  Odyssiant is an AI visibility and answer optimisation platform that helps brands measure and improve how they appear in AI-generated answers. It runs structured “audit” prompt libraries across multiple engines, captures the exact answers and citations, and scores performance by buyer journey stage, theme, and competitor comparisons. Odyssiant then turns gaps into a prioritised action list across content, proof, PR/media, listings and analyst sources - so teams know what to publish or fix next to influence the answers. Built for marketers and growth teams who need a repeatable baseline and monthly tracking as AI becomes the new top-of-funnel.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Odyssiant?**

- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Odyssiant?**

- **Seller:** [Odyssiant](https://www.g2.com/sellers/odyssiant)
- **Year Founded:** 2013
- **HQ Location:** Alton, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/odyssiant (3 employees on LinkedIn®)
- **Ownership:** Private

**Who Uses This Product?**
  - **Company Size:** 75% Small-Business, 25% Mid-Market


### 5. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)
  Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 153
**How Do G2 Users Rate Sailthru by Marigold?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Sailthru by Marigold?**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,670 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®)
- **Ownership:** NYSE: ZETA

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Publishing, Retail
  - **Company Size:** 61% Mid-Market, 21% Small-Business


#### What Are Sailthru by Marigold's Pros and Cons?

**Pros:**

- Automation (2 reviews)
- Automation Features (2 reviews)
- Automations (2 reviews)
- Effectiveness (2 reviews)
- Features (2 reviews)

**Cons:**

- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)
- Learning Curve (2 reviews)
- Limited Reporting (2 reviews)
- Poor Reporting (2 reviews)

### 6. [Vizury](https://www.g2.com/products/vizury/reviews)
  Vizury, launched in 2007, is an performance-focused MarTech solution that empowers brands to achieve higher funnel conversions and customer retention. Since inception, the focus of our unique technology-driven services have always been the ability to bring customers back to a brand&#39;s website, mobile app or retail store and improve new customer acquisition, retention and brand loyalty. After launching and achieving global scale, the platform and business of Vizury were acquired by Affle in 2018. For any queries, please write to hello@vizury.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 28
**How Do G2 Users Rate Vizury?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 7.1/10 (Category avg: 10/10)

**Who Is the Company Behind Vizury?**

- **Seller:** [Affle](https://www.g2.com/sellers/affle)
- **Year Founded:** 2005
- **HQ Location:** Singapore, Singapore
- **Twitter:** @affle (2,071 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/66741/ (425 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel &amp; Fashion
  - **Company Size:** 55% Mid-Market, 28% Small-Business


### 7. [Cemantica](https://www.g2.com/products/cemantica/reviews)
  A scalable Customer Experience management platform designed by certified CX professionals. Cemantica supports the full CX journey—from strategy through execution. Begin by mapping your customer journeys, then track and manage the resulting actions. When you&#39;re ready, integrate your Voice of Customer data directly into your maps, and use the ROI module to quantify the financial impact of your CX initiatives. Leverage AI to enhance productivity and guide decision-making. Cemantica’s AI Assistant, Alex AI, acts as your virtual CX team member—supporting persona creation, instantly building and enriching journey maps, identifying friction points across touchpoints, and recommending solutions. Cemantica empowers you to establish strong CX foundations and scale at your own pace by unlocking modules as your maturity and needs evolve.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Cemantica?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Cemantica?**

- **Seller:** [Cemantica](https://www.g2.com/sellers/cemantica)
- **Year Founded:** 2018
- **HQ Location:** Levallois-Perret, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/Cemantica/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 8. [CXDeployer](https://www.g2.com/products/cxdeployer/reviews)
  CXDeployer is a cloud-based all-in-one solution that enables design thinking professionals to deploy and transform the customer experience by creating, sharing, and presenting the persona map, business model canvas, customer journey map, ideation, and execution management of the best idea. Features &amp; Functionalities: Persona Mapping | Empathy Mapping | Customer Journey Mapping | Business Model Canvas | Ideation Management | Task Management \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Design your customer’s persona: Create custom layout Upload pictures Rich Text Editor Multiple Persona views \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Describe your customer’s thinking, feeling, fear, hope and dreams: Map empathy for multiple personas Compare and analyze empathy maps Intuitive platform with zero learning curve A complete activity log history \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Design and analyze solution’s value proposition: Easy to organize in a page Add multiple cards per section Real-time collaboration Comments and feedback \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Visualize your customer’s experience and create a professional-looking journey map: Natural layout to quickly onboard your team Export to PNG Multiple lane types – Phase, Card, Bubble, Line, Image, and File Add visuals – icon and images \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Involve and engage everyone to get ideas to improve customer experience: Share and build on each other’s ideas Crowd vote and score ideas Categorize by benefit type and tag ideas Post idea anonymously \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Manage tasks to implement the best improvement idea: Select from a range of improvement methodologies Pre-build tasks to get you started Set a deadline to complete Drag and drop task as it progresses to easily change the status


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 3

**Who Is the Company Behind CXDeployer?**

- **Seller:** [PVSquare](https://www.g2.com/sellers/pvsquare)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/ideadeployer/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 9. [Experience2Go](https://www.g2.com/products/experience2go/reviews)
  Experience2Go provides you with the insights to identify problem areas with your customer interaction so you can quickly remedy these. It allows you to feedback aggregated customer comments to the salesperson or team in question, and add action standards or dynamic benchmarks to show how they perform compared to their colleagues.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Experience2Go?**

- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Experience2Go?**

- **Seller:** [ScanmarQED](https://www.g2.com/sellers/scanmarqed)
- **Year Founded:** 1995
- **HQ Location:** Houten, Utrecht
- **Twitter:** @ScanmarQED (37 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/scanmarqed/ (52 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 33% Mid-Market, 33% Enterprise


### 10. [FunnelStory](https://www.g2.com/products/funnelstory/reviews)
  FunnelStory is a Customer SuperIntelligence Platform that combines enterprise structured and unstructured data to generate super­intelligence, driving a 90% reduction in surprise churn, tripling customer success productivity, and delivering leading indicators of risk/opportunity 3-9 months in advance. In Addition, FunnelStory Renari&#39;s AI Reasoning engine enables customers to perform custom AI searches and reasoning over enterprise data, as well as create and execute custom Agentic AI workflows in place of manual tasks.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate FunnelStory?**

- **Ease of Admin:** 9.3/10 (Category avg: 8.7/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 5.3/10 (Category avg: 10/10)

**Who Is the Company Behind FunnelStory?**

- **Seller:** [FunnelStory](https://www.g2.com/sellers/funnelstory)
- **Year Founded:** 2022
- **HQ Location:** Los Altos, US
- **Twitter:** @FunnelStory (41 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/funnelstory/ (16 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer &amp; Network Security
  - **Company Size:** 62% Mid-Market, 31% Small-Business


#### What Are FunnelStory's Pros and Cons?

**Pros:**

- Analytics (6 reviews)
- Customer Support (6 reviews)
- Ease of Use (5 reviews)
- Helpful (5 reviews)
- Automation (3 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Complexity (2 reviews)
- Expertise Required (2 reviews)
- Learning Curve (2 reviews)
- Data Management (1 reviews)

### 11. [iwinBACK](https://www.g2.com/products/iwinback/reviews)
  iwinBACK helps marketers &quot;win back&quot; the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate iwinBACK?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)
- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind iwinBACK?**

- **Seller:** [iwinBACK](https://www.g2.com/sellers/iwinback)
- **Year Founded:** 2006
- **HQ Location:** Surrey, CA
- **Twitter:** @iwinback_com (16 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/iwinback/ (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 25% Enterprise


#### What Are iwinBACK's Pros and Cons?

**Pros:**

- Email Marketing (2 reviews)
- Analytics (1 reviews)
- Automation (1 reviews)
- Automation Efficiency (1 reviews)
- Automation Features (1 reviews)

**Cons:**

- API Issues (1 reviews)
- Learning Curve (1 reviews)

### 12. [Air360](https://www.g2.com/products/air360/reviews)
  The go-to-platform for an easy to start, conversion rate optimization. Air360 is a AI-powered digital experience analytics software that uncovers user behavior and optimizes conversion rates of your website and mobile app. It uncovers hidden user behaviors across customer journeys.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Air360?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Air360?**

- **Seller:** [Air360](https://www.g2.com/sellers/air360)
- **Year Founded:** 2016
- **HQ Location:** Tokyo, Japan
- **Twitter:** @weareair360 (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/air360/ (13 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 65% Small-Business, 29% Mid-Market


#### What Are Air360's Pros and Cons?

**Pros:**

- Helpful (4 reviews)
- Conversion Optimization (3 reviews)
- Ease of Use (3 reviews)
- Insights (3 reviews)
- Analytics (2 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Feature Overload (1 reviews)
- Filtering Issues (1 reviews)

### 13. [AlgorithmX](https://www.g2.com/products/algorithmx/reviews)
  AlgorithmX delivers comprehensive Ecommerce solutions through a Growth Marketing Platform (GMP). Our Platform equips marketers with data-driven insights, lead generation, AI-powered campaigns, Automated Whatsapp messaging and Email services and more for enhanced market understanding and increased sales. Our approach involves tracking customer lifecycles, providing simplified analytics for targeted marketing decisions, eliminating reliance on misleading methods like intuition or outdated information.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**Who Is the Company Behind AlgorithmX?**

- **Seller:** [AlgorithmX](https://www.g2.com/sellers/algorithmx)
- **Year Founded:** 2023
- **HQ Location:** Istanbul, TR
- **LinkedIn® Page:** https://www.linkedin.com/company/algorithmx-co/ (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 14. [Apxor](https://www.g2.com/products/apxor/reviews)
  Apxor is a pioneering no-code digital nudging platform, designed for product and growth teams of consumer apps and websites to help increase retention and revenue. Apxor helps in enhancing user experience and engagement through contextual feature discovery and education. This enables products to onboard and activate users quickly, and create contextual guidance which minimizes funnel drop-offs. Apxor’s technology centers around intelligent user engagement solutions. It provides features like Picture-In-Picture Videos, Tooltips, Coachmarks, Badges, Walkthroughs, Micro surveys and more, which are aimed at enhancing user onboarding, feature discovery, and overall app engagement. Apxor nudges are reaching more than 20 million users every day. Apxor is trusted by Unicorn brands like Dream11, Vedantu, Porter and enterprises like GCash, ICICI bank and more, to improve their in-app experience, and increase retention and revenue.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Apxor?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10.0/10 (Category avg: 10/10)

**Who Is the Company Behind Apxor?**

- **Seller:** [Apxor Technologies Pvt Ltd](https://www.g2.com/sellers/apxor-technologies-pvt-ltd)
- **Year Founded:** 2015
- **HQ Location:** Hyderabad, Telangana
- **Twitter:** @apxormobile (141 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/apxor/ (37 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 57% Small-Business, 21% Enterprise


### 15. [CustomerGlu](https://www.g2.com/products/customerglu/reviews)
  CustomerGlu is a gamification platform designed to help you create rich in-app experiences that drive customer engagement and retention. With over 50 pre-built templates and the ability to create your own from scratch, you can easily solve any retention or engagement problem you face. CustomerGlu has everything you need to solve all your existing retention and engagement problems. Whether you&#39;re looking to recommend products, reduce drop-offs in the funnel, improve repeat transactions, or encourage feature adoption, CustomerGlu has you covered. Key Features: Recommend a Product: Ask a series of questions to give a personalized recommendation based on their answers. New user survey: Run a survey on new users to learn where they are coming from and learn which channels to invest in. Reduce drop-offs in the funnel: Improve conversions by showing a Spin the wheel on the cart page to win a coupon/reward. Repeat transactions: Showing a scratch card after a user placed an order to improve repeat rates. Order streak: Place orders consecutively every week/day and build a habit of transacting with the platform. Feature adoption: Give a time-bound challenge to existing customers to try features and reward them for it. And if you don&#39;t see exactly what you&#39;re looking for, don&#39;t worry - you can create your own templates from scratch to best suit your needs. With CustomerGlu, the possibilities are endless. Why Trust CustomerGlu? Protecting user data is our core responsibility and we are driven to follow global compliance standards. With an ongoing end-to-end approach to data privacy and security, your privacy is assured with CustomerGlu.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate CustomerGlu?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 7.5/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

**Who Is the Company Behind CustomerGlu?**

- **Seller:** [CustomerGlu](https://www.g2.com/sellers/customerglu)
- **Year Founded:** 2016
- **HQ Location:** Palo Alto, California
- **Twitter:** @CustomerGlu (268 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/customerglu (7 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 43% Small-Business, 36% Mid-Market


### 16. [customernext](https://www.g2.com/products/customernext/reviews)
  CustomerNext is a comprehensive digital customer experience platform designed to streamline and personalize the entire customer journey. By integrating advanced technologies and data-driven insights, it enables businesses to enhance interactions, drive satisfaction, and foster loyalty. The platform offers a suite of services, including customer journey mapping, feedback analysis, and personalized engagement strategies, all aimed at optimizing the customer lifecycle and ensuring businesses effectively meet and exceed customer expectations. Key Features and Functionality: - Self-Service Journeys: Empowers customers with personalized digital pathways, facilitating seamless navigation through various products and services, thereby reducing friction and promoting self-service adoption. - Financial Wellness Guidance: Provides tailored journeys to assist customers in diverse financial scenarios, such as retirement planning or loan qualification, catering to both foundational and advanced financial wellness needs. - Account Opening Processes: Delivers guided account opening experiences with embedded cross-selling opportunities, utilizing intelligent workflows and dynamic documentation to ensure swift and error-free customer onboarding. - Straight-Through Processing: Eliminates manual processes and redundant data entry by implementing streamlined workflows, enhancing operational efficiency and empowering frontline staff. - No-Code Journey Builder: Offers an intuitive, drag-and-drop interface that allows businesses to create and customize powerful customer journeys without the need for coding expertise. - Analytics &amp; Insights: Provides deep analytics on customer journeys, enabling businesses to understand performance metrics, identify areas for improvement, and optimize experiences using a robust analytics engine. Primary Value and Solutions: CustomerNext addresses the critical need for businesses to deliver personalized, efficient, and engaging customer experiences. By offering tools that facilitate self-service, financial guidance, and streamlined processes, it reduces operational complexities and enhances customer satisfaction. The platform&#39;s no-code journey builder and comprehensive analytics empower businesses to adapt quickly to customer needs and market changes, fostering loyalty and driving growth. Ultimately, CustomerNext enables organizations to optimize the entire customer lifecycle, ensuring they not only meet but exceed customer expectations.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**Who Is the Company Behind customernext?**

- **Seller:** [Customernext](https://www.g2.com/sellers/customernext)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 17. [Lemnisk](https://www.g2.com/products/lemnisk/reviews)
  Lemnisk&#39;s Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises. The key capabilities include: ● No code connectors to bring together silo-ed marketing data sources and create a real-time one view of every customer ● Orchestrate individual customer journeys across the marketing tool ecosystem on the right channels at the right time using a proprietary in-built machine learning engine ● Create 1:1 personalized experiences for each user across multiple marketing channels Lemnisk has offices in Boston, Singapore, Dubai, and Bangalore. Lemnisk is ISO 27001 and ISO 27018 certified. For more information, please visit: www.lemnisk.co


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Lemnisk?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10)

**Who Is the Company Behind Lemnisk?**

- **Seller:** [Lemnisk](https://www.g2.com/sellers/lemnisk)
- **Year Founded:** 2019
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @LemniskCo (290 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13692333 (71 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Insurance
  - **Company Size:** 50% Enterprise, 30% Mid-Market


### 18. [Mapovate Customer Journey Mapping](https://www.g2.com/products/mapovate-customer-journey-mapping/reviews)
  Mapovate is a unique and dynamic Customer Journey Mapping Solution, designed to support users in drawing and visualizing customer journeys.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Mapovate Customer Journey Mapping?**

- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Mapovate Customer Journey Mapping?**

- **Seller:** [Mapovate](https://www.g2.com/sellers/mapovate)
- **Year Founded:** 2015
- **HQ Location:** Wolverhampton, GB
- **Twitter:** @Mapovate_Tweets (919 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mapovate?trk=biz-companies-cym (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 19. [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)
  A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and &#39;dark social&#39; activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don&#39;t generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 28
**How Do G2 Users Rate Ruler Analytics?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Ruler Analytics?**

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics (9,224 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ruler-analytics/ (14 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Mid-Market, 43% Small-Business


#### What Are Ruler Analytics's Pros and Cons?

**Pros:**

- Customer Support (1 reviews)

**Cons:**

- Not User-Friendly (1 reviews)

### 20. [SAP Signavio](https://www.g2.com/products/sap-signavio/reviews)
  SAP Signavio was founded in 2009, as a spin-off from the Hasso Plattner Institute in Potsdam, Germany. Its vision was to address the need for accessible and collaborative business process management tools. Over the years, Signavio expanded its suite of solutions to include process mining and advanced collaboration tools, driving significant improvements in business process transformation and management. This expansion allowed Signavio to cater to a broad range of industries worldwide, helping organizations enhance efficiency and foster innovation. In 2021, SAP acquired Signavio, marking a significant milestone in its journey. Today, as part of SAP, Signavio continues to evolve and innovate. SAP Signavio Process Transformation Suite is a cloud-based business transformation solution designed to assist organizations in understanding, improving, and transforming their end-to-end business processes. By enhancing visibility and promoting teamwork across departments, SAP Signavio enables businesses to streamline operations and foster a culture of continuous improvement. The suite caters to a diverse range of users, from process experts like business analysts, process managers, to business users like executives seeking to optimize their processes end-to-end. Its user-friendly interface and powerful analytical tools make it suitable for companies of all sizes, from small enterprises to large corporations. Specific use cases for SAP Signavio include from ERP transformations, to process excellence or risk and compliance, without forgetting the implementation of AI Agents. The SAP Signavio Process Transformation Suite offers a comprehensive set of integrated modules to support the entire process continuous improvement lifecycle. Key components include: - Process Analysis and Mining: Discover and analyze existing processes to identify bottlenecks and inefficiencies, uncovering opportunities for enhancement. - Process Modeling: Create detailed process representations to facilitate collaboration and alignment among stakeholders, with the journey modeller connecting customer journeys to underlying processes for operational excellence and customer-centricity. - Collaboration Hub: Enhance teamwork and transparency by enabling real-time sharing of insights, feedback, and updates, serving as a single source of truth. - Process Governance: Streamline and standardize change efforts through automated governance workflows, boosting compliance and reducing risk. - Process Transformation Manager: Achieve faster, smarter, and sustainable value realization. - Value Accelerators: Access themed content to accelerate transformation projects, with resources easily browsable and installable via the value accelerator library. A standout feature of the suite is its built-in AI capabilities, offering data-driven insights and recommendations for enhanced decision-making and accelerated value realization. These tools empower businesses to optimize processes, streamline governance, and improve outcomes, positioning the SAP Signavio suite as a leader in holistic business process transformation, helping organizations navigate change with confidence and clarity.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 57
**How Do G2 Users Rate SAP Signavio?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Templates:** 6.7/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind SAP Signavio?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,160 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 48% Enterprise, 27% Mid-Market


#### What Are SAP Signavio's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Real-Time Collaboration (6 reviews)
- Process Management (5 reviews)
- Team Collaboration (5 reviews)
- Visual Design (5 reviews)

**Cons:**

- Complexity (4 reviews)
- Lacking Features (4 reviews)
- Slow Performance (4 reviews)
- Steep Learning Curve (4 reviews)
- Expensive (3 reviews)

### 21. [SiteRecording by 500apps](https://www.g2.com/products/siterecording-by-500apps/reviews)
  SiteRecording by 500apps is an advanced website recording software that goes beyond numbers to analyze website productivity. It collects behaviour information when a visitor interacts with the site. The collected data assists in identifying cold spots and optimizing the interface of the website to increase its usability. Get all the required data in a unified dashboard that can be viewed in 7 major languages. Features- Session Recording - Monitor and record website visitor interactions. You can view all the session recordings in a user-friendly dashboard. Gain insights that help to increase the productivity of the website. Heatmaps software - Heatmaps software uses colour to visualize the visitor interactions. They help in the easy identification of website problems. Heatmap software records user sessions and pinpoints visitor mouse movements, where they click and how far they have scrolled down the page. This information can be used to optimize the most essential parts of a website. Real-time Monitoring - You can track visitor engagement sessions while and when they&#39;re engaging on your site. This insight helps in strategising how the website interface should be. Integrations - Integrate SiteRecording with Google Tag Manager and WordPress About 500apps: 500apps is a platform that provides an All-In-One business suite of 50 apps, with the goal of assisting businesses to develop like Fortune 500 companies. Get access to all apps for $14.99 per user.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**Who Is the Company Behind SiteRecording by 500apps?**

- **Seller:** [500apps](https://www.g2.com/sellers/500apps)
- **Year Founded:** 2019
- **HQ Location:** New York, California
- **Twitter:** @SitePing500apps (26 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/outreachly-by-500apps/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Enterprise


### 22. [Vani](https://www.g2.com/products/vani/reviews)
  Vani is a visual collaboration platform where teams create, meet, and work together. It&#39;s where teammates brainstorm for ideas, come up with plans, and work on mockups over a shared infinite canvas. You can quickly get your team started on common product development processes, marketing exercises, checklists, and process flowcharts with a handful of ready-made templates. Express your ideas visually by creating diagrams, mind maps, wireframes, or storyboards. And embed documents, spreadsheets, images, and videos, from Google, Microsoft, YouTube, Figma and other platforms so you have all your work in one place. It&#39;s super easy to hop over a video call with your teammates and follow each other&#39;s live cursors, drop comments, and react with emojis on the fly—it&#39;s like being in the same room, but better. Whether you&#39;re a marketing team working on your next big campaign, a product team preparing for a launch, or a design studio working on a creative, Vani helps you simplify collaboration with cross-functional teams and helps you go faster from idea to finished product. Start for free with unlimited shared Spaces to grow your biggest and brightest ideas.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Vani?**

- **Ease of Admin:** 7.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 6.7/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Vani?**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,499 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 40% Enterprise


#### What Are Vani's Pros and Cons?

**Pros:**

- Helpful (1 reviews)
- Integrations (1 reviews)
- Team Collaboration (1 reviews)
- Templates (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)

### 23. [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews)
  Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Algonomy Omni-channel Personalization Suite?**

- **Seller:** [Algonomy](https://www.g2.com/sellers/algonomy)
- **Year Founded:** 2004
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @WeAreAlgonomy (12,481 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/algonomysoftware/ (446 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 24. [CausalFunnel](https://www.g2.com/products/causalfunnel/reviews)
  CausalFunnel is a tool that can be used to see the step-by-step journey visitors take on your site from first the visit to becoming a paying customer. CausalFunnel’s AI tracks this journey in real time, even for anonymous visitors (cookie-less), identifies their personas and intent, pinpoints where each segment drops off, and uses personalized nudges and A/B tests to guide more people toward conversion and long-term value.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate CausalFunnel?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind CausalFunnel?**

- **Seller:** [CausalFunnel](https://www.g2.com/sellers/causalfunnel)
- **Company Website:** https://www.causalfunnel.com/
- **Year Founded:** 2021
- **HQ Location:** San Francisco, California
- **Twitter:** @CausalFunnel (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/causalfunnel/ (21 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 100% Small-Business, 9% Mid-Market


#### What Are CausalFunnel's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Helpful (6 reviews)
- Customer Support (3 reviews)
- Time-saving (3 reviews)
- Data Accuracy (2 reviews)

**Cons:**

- Interface Usability (1 reviews)
- Layout Issues (1 reviews)
- Poor Usability (1 reviews)
- Poor User Experience (1 reviews)
- Unintuitive Interface (1 reviews)

### 25. [ChannelMix](https://www.g2.com/products/channelmix/reviews)
  With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 45
**How Do G2 Users Rate ChannelMix?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)
- **Multiple Personas:** 5.0/10 (Category avg: 8.4/10)
- **Templates:** 6.7/10 (Category avg: 8.6/10)
- **What is your organization&#39;s estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind ChannelMix?**

- **Seller:** [InMarket](https://www.g2.com/sellers/inmarket)
- **Year Founded:** 2010
- **HQ Location:** Austin, Texas
- **Twitter:** @inMarket_Media (1,328 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inmarket_1/ (362 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Mid-Market, 33% Small-Business



    ## What Is Customer Journey Mapping Tools?
  [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools)
  ## What Software Categories Are Similar to Customer Journey Mapping Tools?
    - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

  
    
