Treasure Data Customer Data Platform is intuitive and seen as the source of truth in the company for customer data. It does privacy, governance, and security very well and allows us to customize for regions. Review collected by and hosted on G2.com.

I don't like that when I click into Audience Studio it goes to a whole different screen and then items in the left nav aren't visible anymore. I wish it wasn't so reliant on sql. Review collected by and hosted on G2.com.

We work with several layers, including pre_Src, Source, staging, unification, and the golden layer. At the end, there is also an Audience layer where we can create segments. Review collected by and hosted on G2.com.

The audience layer only shows email addresses after I create a segment. I should be able to view more attributes as well, not just emails. Review collected by and hosted on G2.com.

What I like best about Treasure Data CDP is how it brings all customer data together in one place and makes it usable across teams. The platform is very flexible, handles large volumes of data well, and integrates easily with other tools. It helps turn raw data into actionable insights, enabling better personalization and more informed business decisions. Review collected by and hosted on G2.com.

What I dislike is that the platform can feel complex at first and has a steep learning curve, especially for non-technical users. Some advanced features require technical expertise to fully leverage, and the user interface could be more intuitive in certain areas. Review collected by and hosted on G2.com.

I like the unified data view, ease of integration, and advanced analytics features of Treasure Data Customer Data Platform. I appreciate how it creates a comprehensive view of each customer by unifying data from various sources like CRM systems, social media, and websites. Review collected by and hosted on G2.com.

I don't like that Treasure Data Customer Data Platform has a steep learning curve, which doesn't work well for our team. A new user may find the platform complex and require time to understand all the features and functionalities. The initial setup was complex as well. Review collected by and hosted on G2.com.

I like how Treasure Data Customer Data Platform unifies my customers' data in one place. This allows me to easily view each customer's history and helps to segment audiences and personalize experiences in real time. I find this ability to unify data valuable, as it enhances personalization. Review collected by and hosted on G2.com.

It could be simpler for beginners and have a more intuitive interface. At first, it was a bit difficult to set up. Review collected by and hosted on G2.com.

Integrates data from multiple channels seamlessly, almost realtime for web activities. Provides activation and segmentation flows makes marketing operations job easy while giving 360 view of the profiles. Review collected by and hosted on G2.com.

Journey builder needs some maturity to make it easy to use for general users. Review collected by and hosted on G2.com.

Treasure Data excels at bringing data together from many sources, websites, apps, CRM, support systems, mobile, IoT, etc., into one unified customer profile without requiring a massive engineering team. Review collected by and hosted on G2.com.

SQL knowledge is essential for advanced segmentation, transformations, and queries. Review collected by and hosted on G2.com.

- TD provides real time reporting with a very intuitive UI which gives the marketeers to make marketing decisions easily and without spending too much time

- Data governance rules & GDPR compatibility is a huge advantage especially if you are working in a company in Europe like my company (Electronics HQ in Europe)

- We have recently got the hold of different integration possibilities very easily such as Qualtrics (survey platform for CRM) which has quickly become a benefit to us Review collected by and hosted on G2.com.

- Customer technical service can be optimized by placing more technical colleagues who could get back to the clients with less delay & more satisfying answers Review collected by and hosted on G2.com.

Strong analytics capabilities and flexible integration ecosystem. Review collected by and hosted on G2.com.

Not as user-friendly unless you have technical expertise. Review collected by and hosted on G2.com.

Building Data pipelines and monitoring them is very smooth, also it allows us to write sql and python scripts within workflows which allows to do lot of customizations to achieve our company specific goals. Also they have lot of built in connectors to Ingest and to activate the data to and from various systems. They are continuously improving the system by adding new features like Delta Activation, Journey orchestration etc., The product support team is very prompt in resolving the issues. Review collected by and hosted on G2.com.

We have experienced with few issues when working with postback API's like payload column names need to be consistent with its case. But we have a workaround for those issues. Review collected by and hosted on G2.com.