# Best Customer Journey Mapping Tools for Small Business

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Customer Journey Mapping category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Journey Mapping to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Journey Mapping category.

In addition to qualifying for inclusion in the Customer Journey Mapping Tools category, to qualify for inclusion in the Small Business Customer Journey Mapping Tools category, a product must have at least 10 reviews left by a reviewer from a small business.




  ## How Many Customer Journey Mapping Tools Products Does G2 Track?
**Total Products under this Category:** 102

  
## How Does G2 Rank Customer Journey Mapping Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 44,400+ Authentic Reviews
- 102+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
---

**Sponsored**

### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2108&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%2Fsmall-business&secure%5Btoken%5D=785b4e35b74604c165a2cee5a562d9960b2621a45ad521937f45ddd2c61bce51&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial)

---

  ## What Are the Top-Rated Customer Journey Mapping Tools Products in 2026?
### 1. [Miro](https://www.g2.com/products/miro/reviews)
  Miro is the AI Innovation Workspace that brings teams and AI together to plan, co-create, and build the next big thing faster. Serving more than 100 million users across 250,000 customers, Miro empowers cross-functional teams to flow from early discovery through final delivery on a shared, AI-first canvas. With the canvas as the prompt, Miro's collaborative AI workflows keep teams in the flow of work, scale shifts in ways of working, and drive organization-wide transformation. Key AI capabilities include Flows, which are visual AI workflows that automate multi-step processes while empowering teams with full visibility and control at every step; Sidekicks, which are conversational AI co-creators with expertise on specific tasks, jobs, or processes that move work forward; and Your AI and Knowledge, a collaborative integration layer that connects and enhances existing enterprise AI capabilities without leaving the platform. The Model Context Protocol (MCP) extends the ecosystem by accelerating agentic code, leveraging context from Miro to generate code in agents powered by Miro’s own MCP server. Miro for Product Acceleration is a comprehensive solution of integrated AI-first products designed to help product teams make smarter decisions about what to build and move faster. All of these capabilities are built on one platform with a shared data model, advanced security and compliance controls, and responsible AI certification at the forefront. By embedding AI where teamwork happens, Miro keeps teams in the flow of work, accelerates processes, and ultimately transforms organizations.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12,830
**How Do G2 Users Rate Miro?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.5/10)
- **Templates:** 8.5/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Miro?**

- **Seller:** [Miro](https://www.g2.com/sellers/miro)
- **Company Website:** https://miro.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @MiroHQ (38,423 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mirohq/ (2,511 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Project Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 39% Small-Business, 29% Mid-Market


#### What Are Miro's Pros and Cons?

**Pros:**

- Ease of Use (4134 reviews)
- Team Collaboration (3185 reviews)
- Features (2459 reviews)
- Real-time Collaboration (2251 reviews)
- Real-Time Collaboration (2202 reviews)

**Cons:**

- Missing Features (1416 reviews)
- Board Management (1010 reviews)
- Limited Features (986 reviews)
- Learning Curve (946 reviews)
- Slow Loading (818 reviews)

### 2. [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews)
  Lucid is a Work Acceleration Platform powered by visual collaboration. Its enterprise offering is the Lucid Visual Collaboration Suite, which combines Lucidchart for intelligent diagramming and Lucidspark for virtual whiteboarding. Here’s how it works: • Lucidchart enables teams to visualize complex ideas, systems, and processes. Lucidspark empowers teams to ideate, plan, and build better ideas, faster. With Lucid’s universal canvas feature, teams can switch seamlessly between purpose-built toolsets in both applications. • Lucidchart and Lucidspark both provide an infinite canvas with AI capabilities and features for collaborating, getting aligned, and driving large-scale change. Both applications integrate with apps from leading providers such as Atlassian, Google, Microsoft, Slack, and more. Enterprises can also add accelerators to the Lucid Suite with specialized capabilities for organizational agility, cloud transformation, and process improvement: • The Agility Accelerator helps teams share proven yet flexible ways of working, surface insights about team confidence and health, and make data-backed decisions with capacity and scenario planning. • The Cloud Accelerator helps teams understand the current state and plan future changes to their cloud infrastructures by generating up-to-date, customizable cloud documentation. • The Process Accelerator provides organizations with increased governance and standardization in how processes are documented, stored, and maintained.  • Add-ons are also available for enhanced enterprise security and premium support. The Lucid Suite facilitates remote and hybrid collaboration across any enterprise—from IT, engineering, and product teams to marketing, sales, and operations. Organizations use the Lucid Suite to accelerate strategic initiatives such as technology innovation, faster decision-making, operational excellence, increased productivity, and cost efficiency. With team hubs, Lucid provides a virtual home base for ideating, planning, creating and sharing documentation, and making work more visible for the right people. Founded in 2010, Lucid Software is a pioneer and leader in work acceleration and visual collaboration dedicated to helping teams see and build the future. Lucid supports more than 100 million users in over 180 countries. Customers range from small businesses to 99% of the Fortune 500, spanning industries such as technology, healthcare, finance, manufacturing, government, and education.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 8,523
**How Do G2 Users Rate Lucid Visual Collaboration Suite?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.1/10 (Category avg: 8.5/10)
- **Templates:** 8.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Lucid Visual Collaboration Suite?**

- **Seller:** [Lucid Software Inc.](https://www.g2.com/sellers/lucid-software-inc)
- **Company Website:** https://lucidchart.com
- **Year Founded:** 2010
- **HQ Location:** South Jordan, UT
- **Twitter:** @LucidSoftware (14,542 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1214453/ (1,503 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Software Engineer, Student
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 40% Small-Business, 35% Mid-Market


#### What Are Lucid Visual Collaboration Suite's Pros and Cons?

**Pros:**

- Ease of Use (2001 reviews)
- Easy Creation (1070 reviews)
- Diagramming (1032 reviews)
- Features (956 reviews)
- Team Collaboration (950 reviews)

**Cons:**

- Learning Curve (478 reviews)
- Missing Features (375 reviews)
- Diagramming Issues (345 reviews)
- Limited Features (318 reviews)
- Not Intuitive (290 reviews)

### 3. [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands, Contentsquare automatically captures high-fidelity behavioral and performance data across web and mobile, transforming it into actionable insights that drive conversion, reduce frustration, and increase customer lifetime value. Unlike traditional analytics that tell you what happened, Contentsquare shows you why it happened—with immersive visualizations, AI-powered insights, and connected analysis across Experience Analytics, Experience Monitoring, Product Analytics, and Voice of Customer.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 613
**How Do G2 Users Rate Contentsquare?**

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.9/10 (Category avg: 8.5/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Contentsquare?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Company Website:** https://www.contentsquare.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,563 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,723 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Analyst, Digital Experience Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 45% Enterprise, 32% Mid-Market


#### What Are Contentsquare's Pros and Cons?

**Pros:**

- Insights (40 reviews)
- Analytics (32 reviews)
- Ease of Use (32 reviews)
- Customer Understanding (22 reviews)
- Journey Analysis (20 reviews)

**Cons:**

- Complex Features (11 reviews)
- Missing Features (11 reviews)
- Complexity (10 reviews)
- Improvements Needed (10 reviews)
- Learning Curve (10 reviews)

### 4. [MoEngage](https://www.g2.com/products/moengage/reviews)
  MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 508
**How Do G2 Users Rate MoEngage?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.8/10 (Category avg: 8.5/10)
- **Templates:** 8.9/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind MoEngage?**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,539 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Online Media
  - **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MoEngage's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)

### 5. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue (“the Agentic Enterprise”). This is done through adaptive customer experiences that are customer-driven and constantly adapt to the situation, where: Every message sparks a conversation. Every channel is two-way. Every relationship is remembered. Every handoff is seamless. Every experience continuously learns and changes based on real-time engagement.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4,219
**How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.4/10 (Category avg: 8.5/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 29% Small-Business


#### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons?

**Pros:**

- Ease of Use (331 reviews)
- Automation (189 reviews)
- Integrations (179 reviews)
- Email Marketing (165 reviews)
- Features (161 reviews)

**Cons:**

- Learning Curve (208 reviews)
- Steep Learning Curve (151 reviews)
- Complexity (138 reviews)
- Expensive (130 reviews)
- Complex Usage (111 reviews)

### 6. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 2,818
**How Do G2 Users Rate Zoho CRM?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.4/10 (Category avg: 8.5/10)
- **Templates:** 8.4/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Zoho CRM?**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,412 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 62% Small-Business, 33% Mid-Market


#### What Are Zoho CRM's Pros and Cons?

**Pros:**

- Ease of Use (271 reviews)
- Features (172 reviews)
- Integrations (140 reviews)
- Lead Management (116 reviews)
- Easy Integrations (115 reviews)

**Cons:**

- Learning Curve (112 reviews)
- Limited Features (71 reviews)
- Integration Issues (70 reviews)
- Complexity (68 reviews)
- Poor Customer Support (67 reviews)

### 7. [WebEngage](https://www.g2.com/products/webengage/reviews)
  WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 735
**How Do G2 Users Rate WebEngage?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.2/10 (Category avg: 8.5/10)
- **Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind WebEngage?**

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** https://webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage (5,061 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (373 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Education Management
  - **Company Size:** 55% Mid-Market, 27% Small-Business


#### What Are WebEngage's Pros and Cons?

**Pros:**

- Ease of Use (101 reviews)
- Helpful (71 reviews)
- Journey Creation (69 reviews)
- Analytics (65 reviews)
- Customer Support (65 reviews)

**Cons:**

- Learning Curve (33 reviews)
- Slow Performance (30 reviews)
- Missing Features (29 reviews)
- Poor Customer Support (24 reviews)
- Time-Consuming (24 reviews)

### 8. [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews)
  Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 172
**How Do G2 Users Rate Adobe Customer Journey Analytics?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Adobe Customer Journey Analytics?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (959,186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 31% Enterprise, 29% Small-Business


#### What Are Adobe Customer Journey Analytics's Pros and Cons?

**Pros:**

- Analytics (73 reviews)
- Insights (66 reviews)
- Journey Management (52 reviews)
- Ease of Use (43 reviews)
- Integrations (38 reviews)

**Cons:**

- Learning Curve (73 reviews)
- Difficult Setup (36 reviews)
- Expensive (34 reviews)
- Complexity (27 reviews)
- High Complexity (24 reviews)

### 9. [SketchWow](https://www.g2.com/products/sketchwow/reviews)
  SketchWow provides (non creative types) a fun way to quickly condense and communicate your ideas, concepts and stories (in a simple and casual way) using a fresh & engaging, hand drawn look. No dull diagrams here. Choose from hundreds of shapes and icons and dozens of beautiful templates. Or use AI to do the heavy lifting for you. Add animation, present your ideas, export to a variety of file formats. Next time you want to explain anything visually, brainstorm or map out your thoughts, make it memorable... give SketchWow a try. SketchWow is loved by Small Business, Enterprise, I/T, Educators, Marketers, Designers, Creators, Agencies, Coaches/Consultants from across the world.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 350
**How Do G2 Users Rate SketchWow?**

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Multiple Personas:** 6.6/10 (Category avg: 8.5/10)
- **Templates:** 9.1/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.9/10 (Category avg: 10/10)

**Who Is the Company Behind SketchWow?**

- **Seller:** [SketchWow](https://www.g2.com/sellers/sketchwow)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/sketchwow/ (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Consulting, Marketing and Advertising
  - **Company Size:** 86% Small-Business, 9% Mid-Market


#### What Are SketchWow's Pros and Cons?

**Pros:**

- Ease of Use (139 reviews)
- Templates (115 reviews)
- Easy Creation (113 reviews)
- Presentations (65 reviews)
- Useful (63 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Steep Learning Curve (19 reviews)
- Missing Features (15 reviews)
- Limited Templates (9 reviews)
- Lack of Templates (8 reviews)

### 10. [ChurnZero](https://www.g2.com/products/churnzero/reviews)
  ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience. The platform unifies your customer data, team expertise, and AI into a single system engineered to elevate customer success. It provides clear insight into what customers need and helps you deliver it, making it easy to scale onboarding, adoption, renewal, and expansion programs as your customer base grows. ChurnZero’s AI agents are purpose-built for the specific needs of customer teams. They interpret customer data, embed seamlessly into your existing workflows, and are flexible by design. You decide how much you want AI to do, and where and when it does it, so you’re always in control. ChurnZero is more than software. Our CS, implementation, and support teams are true partners who ensure your team succeeds at scale.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 1,575
**How Do G2 Users Rate ChurnZero?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.5/10)
- **Templates:** 8.4/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind ChurnZero?**

- **Seller:** [ChurnZero](https://www.g2.com/sellers/churnzero)
- **Company Website:** https://churnzero.com
- **Year Founded:** 2015
- **HQ Location:** Washington, District of Columbia
- **Twitter:** @churnzero (1,801 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9475578/ (142 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Director of Customer Success
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Mid-Market, 27% Small-Business


#### What Are ChurnZero's Pros and Cons?

**Pros:**

- Ease of Use (165 reviews)
- Helpful (110 reviews)
- Automation (96 reviews)
- Customer Support (93 reviews)
- Efficiency (89 reviews)

**Cons:**

- Learning Curve (58 reviews)
- Complexity (44 reviews)
- Not Intuitive (44 reviews)
- Missing Features (41 reviews)
- Steep Learning Curve (35 reviews)

### 11. [CleverTap](https://www.g2.com/products/clevertap/reviews)
  CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 629
**How Do G2 Users Rate CleverTap?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.8/10 (Category avg: 8.5/10)
- **Templates:** 8.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind CleverTap?**

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** https://clevertap.com/
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap (21,668 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (668 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 53% Mid-Market, 29% Small-Business


#### What Are CleverTap's Pros and Cons?

**Pros:**

- Analytics (57 reviews)
- Customer Support (56 reviews)
- Ease of Use (50 reviews)
- Automation (43 reviews)
- Campaign Management (40 reviews)

**Cons:**

- Learning Curve (31 reviews)
- Missing Features (22 reviews)
- Expensive (15 reviews)
- Not Intuitive (15 reviews)
- Limitations (14 reviews)

### 12. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)
  With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 559
**How Do G2 Users Rate Netcore Customer Engagement Platform?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.5/10)
- **Templates:** 8.4/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Netcore Customer Engagement Platform?**

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** https://netcorecloud.com/
- **Year Founded:** 1998
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @netcore_cloud (1,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Insurance
  - **Company Size:** 49% Mid-Market, 34% Enterprise


#### What Are Netcore Customer Engagement Platform's Pros and Cons?

**Pros:**

- Ease of Use (166 reviews)
- Customer Support (120 reviews)
- Helpful (119 reviews)
- Features (116 reviews)
- Customer Engagement (114 reviews)

**Cons:**

- Missing Features (49 reviews)
- Slow Performance (43 reviews)
- Slow Loading (39 reviews)
- Learning Curve (38 reviews)
- Limited Features (32 reviews)

### 13. [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)
  SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 140
**How Do G2 Users Rate SAS Customer Intelligence 360?**

- **Ease of Admin:** 7.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.5/10)
- **Templates:** 8.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind SAS Customer Intelligence 360?**

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** https://www.sas.com/
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware (60,974 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1491/ (18,519 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Banking
  - **Company Size:** 47% Mid-Market, 33% Enterprise


#### What Are SAS Customer Intelligence 360's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Insights (16 reviews)
- Analytics (12 reviews)
- Features (11 reviews)
- Capabilities (9 reviews)

**Cons:**

- Learning Curve (15 reviews)
- Expensive (11 reviews)
- Integration Issues (11 reviews)
- Difficult Setup (7 reviews)
- Complexity (6 reviews)

### 14. [Planhat](https://www.g2.com/products/planhat/reviews)
  Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our customers’ needs all the way from startup to household name and beyond. Each day worldwide, over 2.6 million customers are attracted, engaged and delighted with our intuitive yet flexible system of action. The Planhat platform empowers everyone in your organization to consolidate, analyze and act on all your data, becoming more customer-centric and data-driven than ever before. From rolling out autonomous transport systems to distributing new medicines, we’re proud to help make our customers better at what they do best. Alongside our customers, we’re building at the forefront of healthcare & life sciences, finance, connected business, and more. And we need curious, daring minds to help us.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 914
**How Do G2 Users Rate Planhat?**

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.7/10 (Category avg: 8.5/10)
- **Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Planhat?**

- **Seller:** [Planhat](https://www.g2.com/sellers/planhat)
- **Company Website:** https://www.planhat.com
- **Year Founded:** 2015
- **HQ Location:** Stockholm, Stockholm County
- **Twitter:** @planhat (1,044 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10168756/ (232 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Head of Customer Success
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Mid-Market, 32% Small-Business


#### What Are Planhat's Pros and Cons?

**Pros:**

- Ease of Use (215 reviews)
- Customer Support (155 reviews)
- Customization (106 reviews)
- Automation Efficiency (103 reviews)
- Helpful (103 reviews)

**Cons:**

- Learning Curve (113 reviews)
- Complexity (78 reviews)
- Steep Learning Curve (62 reviews)
- Integration Issues (58 reviews)
- Limitations (56 reviews)

### 15. [Custify](https://www.g2.com/products/custify/reviews)
  Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 489
**How Do G2 Users Rate Custify?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.5/10 (Category avg: 8.5/10)
- **Templates:** 9.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Custify?**

- **Seller:** [Custify](https://www.g2.com/sellers/custify)
- **Year Founded:** 2017
- **HQ Location:** Bucharest, Romania
- **Twitter:** @CustifySRL (630 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18314355/ (46 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 63% Small-Business, 32% Mid-Market


#### What Are Custify's Pros and Cons?

**Pros:**

- Ease of Use (123 reviews)
- Customer Support (83 reviews)
- Intuitive (54 reviews)
- Integrations (49 reviews)
- Automation (48 reviews)

**Cons:**

- Missing Features (30 reviews)
- Email Functionality (20 reviews)
- Limited Customization (20 reviews)
- Learning Curve (17 reviews)
- Not Intuitive (17 reviews)

### 16. [UXPressia](https://www.g2.com/products/uxpressia/reviews)
  UXPressia is a collaborative customer experience mapping platform. It helps teams create, organize, and scale customer journey maps, personas, and service blueprints in a shared workspace. The platform enables CX, product, marketing, and service teams to align around customer and user insights, structure experience knowledge, and collaborate on customer-focused initiatives across the organization. UXPressia's AI capabilities help teams accelerate their workflow, automate repetitive tasks, and surface insights from research and experience data. UXPressia helps organizations standardize how customer experience work is documented, shared, and evolved by making CX initiatives easier to scale across teams. Key features \* Templates library spanning multiple domains \* AI-powered generation of journey maps and personas from research data \* AI persona simulator for retrieving additional insights, validating assumptions, testing ideas, and planning \* Chunks: reusable CX data components (ideas, observations, tasks, etc.) available across maps and personas \* User roles and teams for structured collaboration \* Team library for reusable touchpoints, channels, images, and other CX elements \* Multiple personas within journeys and projects \* Design View for organizing journeys and personas in a clear hierarchy \* Secure sharing: email and password-protected direct links \* Integrations: Google Analytics, Google Sheets, Mixpanel, Slack, Microsoft Teams, Jira, Azure DevOps, Qualtrics \* Version history for tracking iterations and changes \* Reports for organizing and analyzing workspace data, including surfacing the workspace for additional insights \* Export options: PNG, PDF, CSV, PPTX \* Branding options for consistent presentation \* Enterprise access controls: SSO, MFA, provisioning, and IP whitelisting Basic functionality is available for free.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate UXPressia?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 9.1/10 (Category avg: 8.5/10)
- **Templates:** 8.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10)

**Who Is the Company Behind UXPressia?**

- **Seller:** [UXPressia](https://www.g2.com/sellers/uxpressia)
- **Year Founded:** 2015
- **HQ Location:** Sacramento, California
- **Twitter:** @UXPressia (843 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10001285/ (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Higher Education, Consulting
  - **Company Size:** 57% Small-Business, 24% Enterprise


#### What Are UXPressia's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Ease of Learning (1 reviews)
- Easy Creation (1 reviews)
- Features (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Difficult Navigation (1 reviews)
- Difficulty (1 reviews)
- Expensive (1 reviews)
- Integration Issues (1 reviews)
- Limited Features (1 reviews)

### 17. [Usermaven](https://www.g2.com/products/usermaven/reviews)
  Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called contacts-hub to view individual journey of each user. Usermaven helps teams make better, data-driven decisions to grow their business. Say goodbye to guessing and hello to success.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 93
**How Do G2 Users Rate Usermaven?**

- **Ease of Admin:** 9.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.5/10 (Category avg: 8.5/10)
- **Templates:** 7.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Usermaven?**

- **Seller:** [Usermaven Inc.](https://www.g2.com/sellers/usermaven-inc)
- **Year Founded:** 2021
- **HQ Location:** Delaware, DE
- **Twitter:** @usermaven (336 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/usermaven/ (9 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 97% Small-Business, 3% Mid-Market


#### What Are Usermaven's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Analytics (9 reviews)
- Insights (9 reviews)
- User Interface (9 reviews)
- Easy Setup (8 reviews)

**Cons:**

- Missing Features (3 reviews)
- Learning Curve (2 reviews)
- Plan Limitations (2 reviews)
- Data Visibility (1 reviews)
- Difficult Customization (1 reviews)

### 18. [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
  Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 688
**How Do G2 Users Rate Mouseflow?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.7/10 (Category avg: 8.5/10)
- **Templates:** 7.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Mouseflow?**

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** https://mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow (1,736 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (59 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 68% Small-Business, 23% Mid-Market


#### What Are Mouseflow's Pros and Cons?

**Pros:**

- Ease of Use (44 reviews)
- Insights (31 reviews)
- Heatmaps (26 reviews)
- Session Replay (23 reviews)
- Easy Setup (22 reviews)

**Cons:**

- Missing Features (13 reviews)
- Limitations (12 reviews)
- Expensive (10 reviews)
- Data Inaccuracy (9 reviews)
- Filtering Issues (7 reviews)

### 19. [Flowmapp](https://www.g2.com/products/flowmapp/reviews)
  AI-driven platform for planning, pitching and selling websites. 💻 Generate full pack of visuals for a website sales proposal: Brief, Sitemap creation, Content, Wireframes, User Flow, Project costs, Invoice. ⚙️ How to use Flowmapp? — UX & Development — Planning — Team Work — Organize Everything — Create and present hi-fi prototypes — Plan and Store Content — Communicate with the Client — Increase Sales — Work Offline Here is how Flowmapp works → https://www.flowmapp.com/ ⚙️ Examples and demo project: https://bit.ly/flowmapp\_sm 👉 Start for free → https://www.flowmapp.com


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 93
**How Do G2 Users Rate Flowmapp?**

- **Ease of Admin:** 9.1/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.5/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.9/10 (Category avg: 10/10)

**Who Is the Company Behind Flowmapp?**

- **Seller:** [FlowMapp](https://www.g2.com/sellers/flowmapp)
- **Year Founded:** 2017
- **HQ Location:** Belgrade, Serbia
- **Twitter:** @flowmapp (1,562 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18145887/ (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Design, Computer Software
  - **Company Size:** 79% Small-Business, 13% Mid-Market


#### What Are Flowmapp's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Easy Creation (5 reviews)
- Intuitive (4 reviews)
- Useful (3 reviews)
- Easy Setup (2 reviews)

**Cons:**

- Limited Features (3 reviews)
- Expensive (2 reviews)
- Exporting Issues (2 reviews)
- Export Issues (2 reviews)
- Missing Features (2 reviews)

### 20. [Bento](https://www.g2.com/products/bentonow-bento/reviews)
  Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use. Create multi-step sequences with behavioral triggers, segment subscribers based on what they actually do, and personalize content without writing complex logic. Everything from cart abandonment flows to onboarding sequences to win-back campaigns runs from the same workflow builder. Deliverability infrastructure comes standard with Bento. Reputation monitoring, authentication setup, and batching controls are built in rather than sold as expensive add-ons. Poor deliverability means emails land in spam regardless of how much you spend on your platform. Bento treats inbox placement as a core feature, not an afterthought. The pricing model is value-based. You pay for users rather than emails sent This typically works out cheaper for teams with large, high volume lists but we also tend to be cheaper for people coming from competitors too. No hidden fees for deliverability tools or premium support tiers. Bento works best for ecommerce stores, SaaS companies, and digital product creators with 5,000 to 500,000 contacts. It's designed for operators who've outgrown basic tools but don't need enterprise complexity. Developer-friendly APIs and SDKs make integration straightforward for technical teams. SOC-2 compliant, founded in 2019, with a small team of employees across 3 continents.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 38
**How Do G2 Users Rate Bento?**

- **Ease of Admin:** 9.3/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.5/10)
- **Templates:** 9.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Bento?**

- **Seller:** [Bentonow](https://www.g2.com/sellers/bentonow)
- **Year Founded:** 2017
- **HQ Location:** Sydney, AU
- **Twitter:** @bento (4,564 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/18414858 (7 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 92% Small-Business, 3% Mid-Market


#### What Are Bento's Pros and Cons?

**Pros:**

- Customer Support (12 reviews)
- Email Management (7 reviews)
- Email Marketing (7 reviews)
- Features (7 reviews)
- Ease of Use (6 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Not Intuitive (5 reviews)
- Steep Learning Curve (4 reviews)
- Difficult Navigation (3 reviews)
- Technical Expertise Required (2 reviews)

### 21. [TheyDo](https://www.g2.com/products/theydo/reviews)
  With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo helps you work journey-centric and put your customer at the heart of decision-making: 🖼️ Single source of truth - Centralize and connect your customer journeys in an organized “Journey Hierarchy”, so you can zoom out for full oversight of your customer experience and zoom back in to tackle a specific customer problem 🧩 Journey Management workflow - Standardize your way of working around customer journeys with flexible journey “Building Blocks”, taking you from customer research \> identified problem areas \> prioritized solutions 🎯 Goals - Visualize the connections between business needs and customer needs in one place—within “Goals” see how every piece of the work rolls up into progress on your KPIs 📚 Classification - Manage your customer insights with statuses, tags and types, giving your entire team visibility into the customer mindset and keeping research up-to-date 💬 Live collaboration - Collaborate on customer journeys without needing a workshop to do it— Add viewers and contributors, tag, notify, comment, mention and share 🏆 Expert coaching - Work through a customized success plan from our Journey Management coaches and hands on customer enablement team 🔐 Enterprise-level data security - Don’t worry about security—TheyDo is ISO 27001 certified and privacy is of the utmost importance to us.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 62
**How Do G2 Users Rate TheyDo?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.5/10)
- **Templates:** 7.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind TheyDo?**

- **Seller:** [TheyDo ](https://www.g2.com/sellers/theydo)
- **Company Website:** https://www.theydo.com/
- **Year Founded:** 2018
- **HQ Location:** Amsterdam, NL
- **Twitter:** @TheyDoHQ (290 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/theydoapp (109 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 45% Enterprise, 31% Mid-Market


#### What Are TheyDo's Pros and Cons?

**Pros:**

- Journey Management (2 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Limited Customization (1 reviews)

### 22. [Totango](https://www.g2.com/products/totango/reviews)
  Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,139
**How Do G2 Users Rate Totango?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.2/10 (Category avg: 8.5/10)
- **Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Totango?**

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** https://www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/760976/ (136 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, CSM
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 57% Mid-Market, 22% Small-Business


#### What Are Totango's Pros and Cons?

**Pros:**

- Ease of Use (202 reviews)
- Customer Support (98 reviews)
- Helpful (98 reviews)
- Customization (97 reviews)
- Efficiency (94 reviews)

**Cons:**

- Learning Curve (83 reviews)
- Integration Issues (65 reviews)
- Missing Features (57 reviews)
- Limited Customization (49 reviews)
- Steep Learning Curve (49 reviews)

### 23. [Ortto](https://www.g2.com/products/ortto/reviews)
  Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 608
**How Do G2 Users Rate Ortto?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.9/10 (Category avg: 8.5/10)
- **Templates:** 7.8/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Ortto?**

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** https://ortto.com/
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto (183 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ortto (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 27% Mid-Market


#### What Are Ortto's Pros and Cons?

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (26 reviews)
- Intuitive (24 reviews)
- Features (22 reviews)
- Integrations (20 reviews)

**Cons:**

- Expensive (13 reviews)
- Learning Curve (12 reviews)
- Limited Features (12 reviews)
- Limited Customization (10 reviews)
- Steep Learning Curve (10 reviews)

### 24. [Plotline](https://www.g2.com/products/plotline/reviews)
  Plotline is an engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app journeys with drag-and-drop nudges, in-app stories, games, rewards, and surveys to improve feature adoption and drive conversions. No engineering or app releases needed.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 39
**How Do G2 Users Rate Plotline?**

- **Ease of Admin:** 9.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 9.7/10 (Category avg: 8.5/10)
- **Templates:** 9.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Plotline?**

- **Seller:** [Plotline](https://www.g2.com/sellers/plotline)
- **Year Founded:** 2022
- **HQ Location:** Salt Lake City, Utah
- **LinkedIn® Page:** http://www.linkedin.com/company/plot-line (32 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 57% Mid-Market, 40% Small-Business


#### What Are Plotline's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Engagement (9 reviews)
- Personalization (8 reviews)
- Campaign Management (7 reviews)
- Customer Engagement (7 reviews)

**Cons:**

- Bug Issues (4 reviews)
- Software Bugs (4 reviews)
- Dashboard Issues (3 reviews)
- Missing Features (3 reviews)
- Software Glitches (3 reviews)

### 25. [Act-On](https://www.g2.com/products/act-on/reviews)
  Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,028
**How Do G2 Users Rate Act-On?**

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.5/10)
- **Templates:** 8.2/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Act-On?**

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** https://www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware (32,119 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 49% Mid-Market, 39% Small-Business


#### What Are Act-On's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Customer Support (18 reviews)
- Email Marketing (18 reviews)
- Email Management (15 reviews)
- Helpful (15 reviews)

**Cons:**

- Missing Features (14 reviews)
- Not Intuitive (10 reviews)
- Email Issues (9 reviews)
- Learning Curve (9 reviews)
- Limited Features (7 reviews)


    ## What Is Customer Journey Mapping Tools?
  [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools)
  ## What Software Categories Are Similar to Customer Journey Mapping Tools?
    - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
    - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
    - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)
    - [Push Notification Software](https://www.g2.com/categories/push-notification)
    - [Personalization Software](https://www.g2.com/categories/personalization)