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Best Customer Journey Mapping Tools for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Journey Mapping category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Journey Mapping to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Journey Mapping category.

In addition to qualifying for inclusion in the Customer Journey Mapping Tools category, to qualify for inclusion in the Small Business Customer Journey Mapping Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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25 Listings in Small Business Customer Journey Mapping Available

(12,423)4.7 out of 5
Optimized for quick response
7th Easiest To Use in Customer Journey Mapping software
View top Consulting Services for Miro
Save to My Lists
100% Off: Free forever
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Miro is the AI Innovation Workspace that brings teams and AI together to plan, co-create, and build the next big thing faster. Serving more than 100 million users across 250,000 customers, Miro empowe

    Users
    • Product Manager
    • Project Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 39% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Miro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,935
    Team Collaboration
    3,083
    Features
    2,368
    Real-time Collaboration
    2,159
    Real-Time Collaboration
    2,092
    Cons
    Missing Features
    1,375
    Board Management
    960
    Limited Features
    953
    Learning Curve
    893
    Slow Loading
    773
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Miro features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.7
    8.3
    Multiple Personas
    Average: 8.4
    8.5
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Miro
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, California
    Twitter
    @MiroHQ
    38,392 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,511 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Miro is the AI Innovation Workspace that brings teams and AI together to plan, co-create, and build the next big thing faster. Serving more than 100 million users across 250,000 customers, Miro empowe

Users
  • Product Manager
  • Project Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 39% Small-Business
  • 29% Mid-Market
Miro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,935
Team Collaboration
3,083
Features
2,368
Real-time Collaboration
2,159
Real-Time Collaboration
2,092
Cons
Missing Features
1,375
Board Management
960
Limited Features
953
Learning Curve
893
Slow Loading
773
Miro features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.7
8.3
Multiple Personas
Average: 8.4
8.5
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Miro
Company Website
Year Founded
2011
HQ Location
San Francisco, California
Twitter
@MiroHQ
38,392 Twitter followers
LinkedIn® Page
www.linkedin.com
2,511 employees on LinkedIn®
(8,122)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Customer Journey Mapping software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucid is a Work Acceleration Platform powered by visual collaboration. Its enterprise offering is the Lucid Visual Collaboration Suite, which combines Lucidchart for intelligent diagramming and Lucids

    Users
    • Software Engineer
    • Product Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Lucid Visual Collaboration Suite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,697
    Easy Creation
    905
    Team Collaboration
    857
    Diagramming
    828
    Features
    795
    Cons
    Learning Curve
    450
    Missing Features
    352
    Diagramming Issues
    297
    Limited Features
    284
    Not Intuitive
    259
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lucid Visual Collaboration Suite features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.7
    8.1
    Multiple Personas
    Average: 8.4
    8.7
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    South Jordan, UT
    Twitter
    @LucidSoftware
    14,585 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,327 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucid is a Work Acceleration Platform powered by visual collaboration. Its enterprise offering is the Lucid Visual Collaboration Suite, which combines Lucidchart for intelligent diagramming and Lucids

Users
  • Software Engineer
  • Product Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Small-Business
  • 34% Mid-Market
Lucid Visual Collaboration Suite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,697
Easy Creation
905
Team Collaboration
857
Diagramming
828
Features
795
Cons
Learning Curve
450
Missing Features
352
Diagramming Issues
297
Limited Features
284
Not Intuitive
259
Lucid Visual Collaboration Suite features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.7
8.1
Multiple Personas
Average: 8.4
8.7
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2010
HQ Location
South Jordan, UT
Twitter
@LucidSoftware
14,585 Twitter followers
LinkedIn® Page
www.linkedin.com
1,327 employees on LinkedIn®
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(524)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Customer Journey Mapping software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Features
    44
    Helpful
    40
    Analytics
    36
    Customer Support
    34
    Cons
    Missing Features
    23
    Learning Curve
    17
    Limitations
    12
    Difficult Learning
    11
    Expensive
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.7
    8.8
    Multiple Personas
    Average: 8.4
    8.9
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,553 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    900 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Features
44
Helpful
40
Analytics
36
Customer Support
34
Cons
Missing Features
23
Learning Curve
17
Limitations
12
Difficult Learning
11
Expensive
11
MoEngage features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.7
8.8
Multiple Personas
Average: 8.4
8.9
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,553 Twitter followers
LinkedIn® Page
www.linkedin.com
900 employees on LinkedIn®
(2,879)4.1 out of 5
Optimized for quick response
9th Easiest To Use in Customer Journey Mapping software
View top Consulting Services for Zoho CRM
Save to My Lists
50% Off: $7/user/month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

    Users
    • Owner
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho CRM is a customer relationship management software that offers features such as centralized communication, integration with other Zoho products, custom widgets, and a scripting language.
    • Users frequently mention the flexibility of Zoho CRM, its ease of customization, the ability to create and assign tasks with specific urgency levels, and its integration with Google Workspace as key benefits.
    • Users reported issues with the learning curve of Zoho CRM, occasional mix-ups with leads, limited personalization in fields, and inconsistencies in functionality.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Zoho CRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    258
    Features
    160
    Integrations
    130
    Lead Management
    109
    Easy Integrations
    105
    Cons
    Learning Curve
    100
    Poor Customer Support
    63
    Integration Issues
    62
    Limited Features
    62
    Slow Loading
    58
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Zoho CRM features and usability ratings that predict user satisfaction
    8.0
    Ease of Admin
    Average: 8.7
    8.4
    Multiple Personas
    Average: 8.4
    8.4
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Zoho
    Company Website
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    136,812 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,794 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

Users
  • Owner
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho CRM is a customer relationship management software that offers features such as centralized communication, integration with other Zoho products, custom widgets, and a scripting language.
  • Users frequently mention the flexibility of Zoho CRM, its ease of customization, the ability to create and assign tasks with specific urgency levels, and its integration with Google Workspace as key benefits.
  • Users reported issues with the learning curve of Zoho CRM, occasional mix-ups with leads, limited personalization in fields, and inconsistencies in functionality.
Zoho CRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
258
Features
160
Integrations
130
Lead Management
109
Easy Integrations
105
Cons
Learning Curve
100
Poor Customer Support
63
Integration Issues
62
Limited Features
62
Slow Loading
58
Zoho CRM features and usability ratings that predict user satisfaction
8.0
Ease of Admin
Average: 8.7
8.4
Multiple Personas
Average: 8.4
8.4
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Zoho
Company Website
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
136,812 Twitter followers
LinkedIn® Page
www.linkedin.com
29,794 employees on LinkedIn®
(742)4.5 out of 5
6th Easiest To Use in Customer Journey Mapping software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    133
    Helpful
    87
    Analytics
    84
    Journey Creation
    82
    Customer Support
    81
    Cons
    Missing Features
    48
    Learning Curve
    41
    Slow Performance
    36
    Poor Customer Support
    35
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.7
    Ease of Admin
    Average: 8.7
    8.2
    Multiple Personas
    Average: 8.4
    8.0
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,094 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    373 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
133
Helpful
87
Analytics
84
Journey Creation
82
Customer Support
81
Cons
Missing Features
48
Learning Curve
41
Slow Performance
36
Poor Customer Support
35
Limited Features
32
WebEngage features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.7
8.2
Multiple Personas
Average: 8.4
8.0
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
WebEngage
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,094 Twitter followers
LinkedIn® Page
www.linkedin.com
373 employees on LinkedIn®
(349)4.8 out of 5
2nd Easiest To Use in Customer Journey Mapping software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SketchWow provides (non creative types) a fun way to quickly condense and communicate your ideas, concepts and stories (in a simple and casual way) using a fresh & engaging, hand drawn look. No du

    Users
    • Owner
    • CEO
    Industries
    • Consulting
    • Marketing and Advertising
    Market Segment
    • 86% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SketchWow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    139
    Templates
    115
    Easy Creation
    113
    Presentations
    65
    Useful
    63
    Cons
    Learning Curve
    20
    Steep Learning Curve
    19
    Missing Features
    15
    Limited Templates
    9
    Lack of Templates
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SketchWow features and usability ratings that predict user satisfaction
    9.4
    Ease of Admin
    Average: 8.7
    6.6
    Multiple Personas
    Average: 8.4
    9.1
    Templates
    Average: 8.6
    3.9
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SketchWow
    Year Founded
    2020
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SketchWow provides (non creative types) a fun way to quickly condense and communicate your ideas, concepts and stories (in a simple and casual way) using a fresh & engaging, hand drawn look. No du

Users
  • Owner
  • CEO
Industries
  • Consulting
  • Marketing and Advertising
Market Segment
  • 86% Small-Business
  • 9% Mid-Market
SketchWow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
139
Templates
115
Easy Creation
113
Presentations
65
Useful
63
Cons
Learning Curve
20
Steep Learning Curve
19
Missing Features
15
Limited Templates
9
Lack of Templates
8
SketchWow features and usability ratings that predict user satisfaction
9.4
Ease of Admin
Average: 8.7
6.6
Multiple Personas
Average: 8.4
9.1
Templates
Average: 8.6
3.9
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
SketchWow
Year Founded
2020
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
(507)4.7 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Digital Analyst
    • Digital Experience Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 47% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    29
    Analytics
    22
    Ease of Use
    22
    Customer Understanding
    17
    Helpful
    15
    Cons
    Improvements Needed
    10
    Missing Features
    9
    Complex Features
    8
    Data Inaccuracy
    6
    Learning Curve
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.7
    7.9
    Multiple Personas
    Average: 8.4
    8.3
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,589 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,742 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Digital Analyst
  • Digital Experience Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 47% Enterprise
  • 30% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
29
Analytics
22
Ease of Use
22
Customer Understanding
17
Helpful
15
Cons
Improvements Needed
10
Missing Features
9
Complex Features
8
Data Inaccuracy
6
Learning Curve
6
Contentsquare features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.7
7.9
Multiple Personas
Average: 8.4
8.3
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,589 Twitter followers
LinkedIn® Page
www.linkedin.com
1,742 employees on LinkedIn®
(555)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Customer Journey Mapping software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    171
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Features
    118
    Cons
    Missing Features
    51
    Slow Performance
    44
    Learning Curve
    39
    Slow Loading
    39
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.7
    8.3
    Multiple Personas
    Average: 8.4
    8.4
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,835 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
171
Helpful
126
Customer Support
125
Customer Engagement
119
Features
118
Cons
Missing Features
51
Slow Performance
44
Learning Curve
39
Slow Loading
39
Limited Features
32
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.7
8.3
Multiple Personas
Average: 8.4
8.4
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,835 Twitter followers
LinkedIn® Page
www.linkedin.com
1,253 employees on LinkedIn®
(637)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Customer Journey Mapping software
View top Consulting Services for CleverTap
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75% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    77
    Analytics
    72
    Ease of Use
    71
    Automation
    57
    Campaign Management
    55
    Cons
    Learning Curve
    36
    Missing Features
    28
    Limitations
    24
    Limited Features
    20
    Expensive
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.7
    8.8
    Multiple Personas
    Average: 8.4
    8.6
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,756 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    662 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 29% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
77
Analytics
72
Ease of Use
71
Automation
57
Campaign Management
55
Cons
Learning Curve
36
Missing Features
28
Limitations
24
Limited Features
20
Expensive
17
CleverTap features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.7
8.8
Multiple Personas
Average: 8.4
8.6
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,756 Twitter followers
LinkedIn® Page
www.linkedin.com
662 employees on LinkedIn®
(4,441)4.0 out of 5
Optimized for quick response
11th Easiest To Use in Customer Journey Mapping software
View top Consulting Services for Salesforce Marketing Cloud
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Entry Level Price:Starting at $1,250.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Marketing Cloud Engagement is a platform designed for personalized, data-driven customer engagement across multiple channels, including email, SMS, WhatsApp, and journeys from a single platform.
    • Reviewers appreciate the platform's ability to create highly personalized campaigns using customer data, its seamless integration with Salesforce CRM, and its robust automation features.
    • Users mentioned that the platform has a high cost, steep learning curve, and heavy dependence on technical expertise for customization and integrations, and some found the user interface to be complex and not always intuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    332
    Automation
    188
    Integrations
    176
    Email Marketing
    162
    Features
    156
    Cons
    Learning Curve
    202
    Steep Learning Curve
    147
    Complexity
    133
    Expensive
    127
    Complex Usage
    108
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud features and usability ratings that predict user satisfaction
    7.8
    Ease of Admin
    Average: 8.7
    8.4
    Multiple Personas
    Average: 8.4
    8.3
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,721 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Marketing Cloud Engagement is a platform designed for personalized, data-driven customer engagement across multiple channels, including email, SMS, WhatsApp, and journeys from a single platform.
  • Reviewers appreciate the platform's ability to create highly personalized campaigns using customer data, its seamless integration with Salesforce CRM, and its robust automation features.
  • Users mentioned that the platform has a high cost, steep learning curve, and heavy dependence on technical expertise for customization and integrations, and some found the user interface to be complex and not always intuitive.
Salesforce Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
332
Automation
188
Integrations
176
Email Marketing
162
Features
156
Cons
Learning Curve
202
Steep Learning Curve
147
Complexity
133
Expensive
127
Complex Usage
108
Salesforce Marketing Cloud features and usability ratings that predict user satisfaction
7.8
Ease of Admin
Average: 8.7
8.4
Multiple Personas
Average: 8.4
8.3
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,721 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(1,563)4.7 out of 5
Optimized for quick response
3rd Easiest To Use in Customer Journey Mapping software
View top Consulting Services for ChurnZero
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

    Users
    • Customer Success Manager
    • Director of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ChurnZero Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    150
    Helpful
    104
    Customer Support
    97
    Automation
    94
    Efficiency
    87
    Cons
    Learning Curve
    55
    Complexity
    41
    Not Intuitive
    41
    Missing Features
    39
    Steep Learning Curve
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ChurnZero features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.7
    8.3
    Multiple Personas
    Average: 8.4
    8.4
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ChurnZero
    Company Website
    Year Founded
    2015
    HQ Location
    Washington, District of Columbia
    Twitter
    @churnzero
    1,836 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

Users
  • Customer Success Manager
  • Director of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 27% Small-Business
ChurnZero Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
150
Helpful
104
Customer Support
97
Automation
94
Efficiency
87
Cons
Learning Curve
55
Complexity
41
Not Intuitive
41
Missing Features
39
Steep Learning Curve
32
ChurnZero features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.7
8.3
Multiple Personas
Average: 8.4
8.4
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
ChurnZero
Company Website
Year Founded
2015
HQ Location
Washington, District of Columbia
Twitter
@churnzero
1,836 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
(882)4.5 out of 5
Optimized for quick response
14th Easiest To Use in Customer Journey Mapping software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

    Users
    • Customer Success Manager
    • Head of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Planhat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    238
    Customer Support
    165
    Helpful
    114
    Customization
    113
    Automation Efficiency
    107
    Cons
    Learning Curve
    114
    Complexity
    79
    Steep Learning Curve
    64
    Integration Issues
    61
    Missing Features
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Planhat features and usability ratings that predict user satisfaction
    8.2
    Ease of Admin
    Average: 8.7
    7.7
    Multiple Personas
    Average: 8.4
    8.0
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Planhat
    Company Website
    Year Founded
    2015
    HQ Location
    Stockholm, Stockholm County
    Twitter
    @Planhat
    1,053 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    220 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

Users
  • Customer Success Manager
  • Head of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 32% Small-Business
Planhat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
238
Customer Support
165
Helpful
114
Customization
113
Automation Efficiency
107
Cons
Learning Curve
114
Complexity
79
Steep Learning Curve
64
Integration Issues
61
Missing Features
59
Planhat features and usability ratings that predict user satisfaction
8.2
Ease of Admin
Average: 8.7
7.7
Multiple Personas
Average: 8.4
8.0
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Planhat
Company Website
Year Founded
2015
HQ Location
Stockholm, Stockholm County
Twitter
@Planhat
1,053 Twitter followers
LinkedIn® Page
www.linkedin.com
220 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized cus

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Banking
    Market Segment
    • 47% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Customer Intelligence 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Insights
    18
    Analytics
    14
    Features
    12
    Capabilities
    11
    Cons
    Learning Curve
    17
    Expensive
    13
    Integration Issues
    13
    Difficult Setup
    9
    Complexity
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
    7.5
    Ease of Admin
    Average: 8.7
    8.3
    Multiple Personas
    Average: 8.4
    8.6
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    61,101 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18,238 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized cus

Users
No information available
Industries
  • Marketing and Advertising
  • Banking
Market Segment
  • 47% Mid-Market
  • 32% Enterprise
SAS Customer Intelligence 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Insights
18
Analytics
14
Features
12
Capabilities
11
Cons
Learning Curve
17
Expensive
13
Integration Issues
13
Difficult Setup
9
Complexity
8
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
7.5
Ease of Admin
Average: 8.7
8.3
Multiple Personas
Average: 8.4
8.6
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
61,101 Twitter followers
LinkedIn® Page
www.linkedin.com
18,238 employees on LinkedIn®
(476)4.7 out of 5
10th Easiest To Use in Customer Journey Mapping software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow

    Users
    • Customer Success Manager
    • Senior Customer Success Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Custify Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    120
    Customer Support
    80
    Intuitive
    51
    Automation
    47
    Integrations
    45
    Cons
    Missing Features
    28
    Email Functionality
    20
    Limited Customization
    19
    Not Intuitive
    17
    Learning Curve
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Custify features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.7
    8.5
    Multiple Personas
    Average: 8.4
    9.3
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Custify
    Year Founded
    2017
    HQ Location
    Bucharest, Romania
    Twitter
    @CustifySRL
    634 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    44 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow

Users
  • Customer Success Manager
  • Senior Customer Success Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 33% Mid-Market
Custify Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
120
Customer Support
80
Intuitive
51
Automation
47
Integrations
45
Cons
Missing Features
28
Email Functionality
20
Limited Customization
19
Not Intuitive
17
Learning Curve
16
Custify features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.7
8.5
Multiple Personas
Average: 8.4
9.3
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Custify
Year Founded
2017
HQ Location
Bucharest, Romania
Twitter
@CustifySRL
634 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
(92)4.8 out of 5
15th Easiest To Use in Customer Journey Mapping software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called con

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Usermaven Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Analytics
    11
    Insights
    10
    User Interface
    10
    Easy Setup
    8
    Cons
    Missing Features
    5
    Plan Limitations
    3
    Learning Curve
    2
    Missing Functionality
    2
    Product Limitations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Usermaven features and usability ratings that predict user satisfaction
    9.5
    Ease of Admin
    Average: 8.7
    8.5
    Multiple Personas
    Average: 8.4
    7.6
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2021
    HQ Location
    Delaware, DE
    Twitter
    @usermaven
    329 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called con

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
Usermaven Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Analytics
11
Insights
10
User Interface
10
Easy Setup
8
Cons
Missing Features
5
Plan Limitations
3
Learning Curve
2
Missing Functionality
2
Product Limitations
2
Usermaven features and usability ratings that predict user satisfaction
9.5
Ease of Admin
Average: 8.7
8.5
Multiple Personas
Average: 8.4
7.6
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2021
HQ Location
Delaware, DE
Twitter
@usermaven
329 Twitter followers
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®