# Best Customer Journey Mapping Tools for Medium-Sized Businesses

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Customer Journey Mapping category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Customer Journey Mapping to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Customer Journey Mapping category.

In addition to qualifying for inclusion in the Customer Journey Mapping Tools category, to qualify for inclusion in the Medium-Sized Business Customer Journey Mapping Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.




  
## How Many Customer Journey Mapping Tools Products Does G2 Track?
**Total Products under this Category:** 103

### Category Stats (Jun 2026)
- **Average Rating**: 4.53/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 237
- **Buyer Segments**: Mid-Market 41% │ Small-Business 39% │ Enterprise 21% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: SAS Customer Intelligence 360 (+0.026) - Among all products in this category, SAS Customer Intelligence 360 recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Customer Journey Mapping Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 44,600+ Authentic Reviews
- 103+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
---

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---

  ## What Are the Top-Rated Customer Journey Mapping Tools Products in 2026?
### 1. [Miro](https://www.g2.com/products/miro/reviews)
  Miro is the AI Innovation Workspace that brings teams and AI together to plan, co-create, and build the next big thing faster. Serving more than 100 million users across 250,000 customers, Miro empowers cross-functional teams to flow from early discovery through final delivery on a shared, AI-first canvas. With the canvas as the prompt, Miro's collaborative AI workflows keep teams in the flow of work, scale shifts in ways of working, and drive organization-wide transformation. Key AI capabilities include Flows, which are visual AI workflows that automate multi-step processes while empowering teams with full visibility and control at every step; Sidekicks, which are conversational AI co-creators with expertise on specific tasks, jobs, or processes that move work forward; and Your AI and Knowledge, a collaborative integration layer that connects and enhances existing enterprise AI capabilities without leaving the platform. The Model Context Protocol (MCP) extends the ecosystem by accelerating agentic code, leveraging context from Miro to generate code in agents powered by Miro’s own MCP server. Miro for Product Acceleration is a comprehensive solution of integrated AI-first products designed to help product teams make smarter decisions about what to build and move faster. All of these capabilities are built on one platform with a shared data model, advanced security and compliance controls, and responsible AI certification at the forefront. By embedding AI where teamwork happens, Miro keeps teams in the flow of work, accelerates processes, and ultimately transforms organizations.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12,976
**How Do G2 Users Rate Miro?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 8.5/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Miro?**

- **Seller:** [Miro](https://www.g2.com/sellers/miro)
- **Company Website:** https://miro.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @MiroHQ (38,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mirohq/ (2,511 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Project Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 39% Small-Business, 29% Mid-Market


#### What Are Miro's Pros and Cons?

**Pros:**

- Ease of Use (3717 reviews)
- Team Collaboration (2875 reviews)
- Features (2209 reviews)
- Real-time Collaboration (2045 reviews)
- Real-Time Collaboration (1997 reviews)

**Cons:**

- Missing Features (1284 reviews)
- Board Management (890 reviews)
- Limited Features (885 reviews)
- Learning Curve (859 reviews)
- Slow Loading (752 reviews)

### 2. [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews)
  Lucid is a Work Acceleration Platform powered by visual collaboration. Its enterprise offering is the Lucid Visual Collaboration Suite, which combines Lucidchart for intelligent diagramming and Lucidspark for virtual whiteboarding. Here’s how it works: • Lucidchart enables teams to visualize complex ideas, systems, and processes. Lucidspark empowers teams to ideate, plan, and build better ideas, faster. With Lucid’s universal canvas feature, teams can switch seamlessly between purpose-built toolsets in both applications. • Lucidchart and Lucidspark both provide an infinite canvas with AI capabilities and features for collaborating, getting aligned, and driving large-scale change. Both applications integrate with apps from leading providers such as Atlassian, Google, Microsoft, Slack, and more. Enterprises can also add accelerators to the Lucid Suite with specialized capabilities for organizational agility, cloud transformation, and process improvement: • The Agility Accelerator helps teams share proven yet flexible ways of working, surface insights about team confidence and health, and make data-backed decisions with capacity and scenario planning. • The Cloud Accelerator helps teams understand the current state and plan future changes to their cloud infrastructures by generating up-to-date, customizable cloud documentation. • The Process Accelerator provides organizations with increased governance and standardization in how processes are documented, stored, and maintained.  • Add-ons are also available for enhanced enterprise security and premium support. The Lucid Suite facilitates remote and hybrid collaboration across any enterprise—from IT, engineering, and product teams to marketing, sales, and operations. Organizations use the Lucid Suite to accelerate strategic initiatives such as technology innovation, faster decision-making, operational excellence, increased productivity, and cost efficiency. With team hubs, Lucid provides a virtual home base for ideating, planning, creating and sharing documentation, and making work more visible for the right people. Founded in 2010, Lucid Software is a pioneer and leader in work acceleration and visual collaboration dedicated to helping teams see and build the future. Lucid supports more than 100 million users in over 180 countries. Customers range from small businesses to 99% of the Fortune 500, spanning industries such as technology, healthcare, finance, manufacturing, government, and education.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 8,555
**How Do G2 Users Rate Lucid Visual Collaboration Suite?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.1/10 (Category avg: 8.4/10)
- **Templates:** 8.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Lucid Visual Collaboration Suite?**

- **Seller:** [Lucid Software Inc.](https://www.g2.com/sellers/lucid-software-inc)
- **Company Website:** https://lucidchart.com
- **Year Founded:** 2010
- **HQ Location:** South Jordan, UT
- **Twitter:** @LucidSoftware (14,525 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1214453/ (1,503 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Software Engineer, Student
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 40% Small-Business, 35% Mid-Market


#### What Are Lucid Visual Collaboration Suite's Pros and Cons?

**Pros:**

- Ease of Use (1759 reviews)
- Diagramming (956 reviews)
- Easy Creation (952 reviews)
- Features (876 reviews)
- Team Collaboration (840 reviews)

**Cons:**

- Learning Curve (397 reviews)
- Missing Features (328 reviews)
- Diagramming Issues (291 reviews)
- Limited Features (288 reviews)
- Not Intuitive (242 reviews)

### 3. [CleverTap](https://www.g2.com/products/clevertap/reviews)
  CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 632
**How Do G2 Users Rate CleverTap?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.8/10 (Category avg: 8.4/10)
- **Templates:** 8.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind CleverTap?**

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** https://clevertap.com/
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap (21,643 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (668 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 53% Mid-Market, 29% Small-Business


#### What Are CleverTap's Pros and Cons?

**Pros:**

- Analytics (45 reviews)
- Customer Support (45 reviews)
- Ease of Use (38 reviews)
- Personalization (35 reviews)
- Automation (34 reviews)

**Cons:**

- Learning Curve (29 reviews)
- Missing Features (16 reviews)
- Not Intuitive (14 reviews)
- Expensive (13 reviews)
- Complex Features (12 reviews)

### 4. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 2,822
**How Do G2 Users Rate Zoho CRM?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.4/10 (Category avg: 8.4/10)
- **Templates:** 8.4/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Zoho CRM?**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,522 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 62% Small-Business, 33% Mid-Market


#### What Are Zoho CRM's Pros and Cons?

**Pros:**

- Ease of Use (261 reviews)
- Features (169 reviews)
- Integrations (137 reviews)
- Easy Integrations (113 reviews)
- Lead Management (113 reviews)

**Cons:**

- Learning Curve (112 reviews)
- Integration Issues (71 reviews)
- Limited Features (71 reviews)
- Complexity (68 reviews)
- Poor Customer Support (64 reviews)

### 5. [MoEngage](https://www.g2.com/products/moengage/reviews)
  MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 509
**How Do G2 Users Rate MoEngage?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.8/10 (Category avg: 8.4/10)
- **Templates:** 8.9/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind MoEngage?**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,537 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Online Media
  - **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MoEngage's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)

### 6. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4,222
**How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.4/10 (Category avg: 8.4/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,272 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 29% Small-Business


#### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons?

**Pros:**

- Ease of Use (341 reviews)
- Automation (197 reviews)
- Integrations (183 reviews)
- Email Marketing (177 reviews)
- Features (165 reviews)

**Cons:**

- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)
- Complexity (140 reviews)
- Expensive (138 reviews)
- Complex Usage (110 reviews)

### 7. [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)
  SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 141
**How Do G2 Users Rate SAS Customer Intelligence 360?**

- **Ease of Admin:** 7.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 8.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind SAS Customer Intelligence 360?**

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** https://www.sas.com/
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware (60,924 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1491/ (18,519 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Banking
  - **Company Size:** 47% Mid-Market, 33% Enterprise


#### What Are SAS Customer Intelligence 360's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Insights (16 reviews)
- Analytics (12 reviews)
- Features (11 reviews)
- Capabilities (9 reviews)

**Cons:**

- Learning Curve (15 reviews)
- Expensive (11 reviews)
- Integration Issues (11 reviews)
- Difficult Setup (7 reviews)
- Complexity (6 reviews)

### 8. [Quadient Inspire](https://www.g2.com/products/quadient-inspire/reviews)
  Quadient Inspire is the world’s most trusted end‑to‑end customer communications management (CCM) solution, empowering organizations to deliver seamless, personalized, and compliant communications at scale. Inspire enables businesses to streamline and accelerate operations while creating consistent, engaging omnichannel experiences across both digital and physical channels. From onboarding and servicing to retention and growth, Inspire supports communications across every stage of the customer lifecycle. Inspire simplifies the entire communications process—connecting customer journeys, ensuring data accuracy, enabling intuitive design, and supporting efficient delivery, archiving, and retrieval. By harnessing the power of AI and automation, Inspire transforms traditionally static communications into dynamic, data‑driven assets. These capabilities help organizations boost customer loyalty, improve operational efficiency, reduce risk, and unlock new revenue opportunities through more relevant, timely interactions. At its core, Inspire is built on a high‑performance communications engine capable of handling the most complex, high‑volume workloads with exceptional speed and reliability. This performance makes Inspire a trusted solution for highly regulated industries such as financial services, insurance, healthcare, utilities, and telecommunications—where precision, compliance, personalization, and scalability are mission‑critical. Recognized by leading industry analysts, Quadient Inspire stands apart with unmatched deployment flexibility. Unlike vendors that enforce rigid, cloud‑only architectures, Inspire is designed to align with your infrastructure strategy today and evolve with your business over time. Organizations can deploy Inspire as SaaS, on‑premises, in public or private cloud environments, as a managed service, or within a hybrid model. This architectural freedom ensures long‑term scalability, regulatory compliance, and sustainable success as customer expectations and technology landscapes continue to evolve.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 118
**How Do G2 Users Rate Quadient Inspire?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 9.6/10 (Category avg: 8.4/10)
- **Templates:** 9.4/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Quadient Inspire?**

- **Seller:** [Quadient](https://www.g2.com/sellers/quadient)
- **Company Website:** https://www.quadient.com/
- **Year Founded:** 1924
- **HQ Location:** Bagneux, France
- **Twitter:** @Quadient (3,879 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/quadient/ (4,008 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Program Coordinator, Composition Developer
  - **Top Industries:** Information Technology and Services, Banking
  - **Company Size:** 66% Mid-Market, 25% Enterprise


#### What Are Quadient Inspire's Pros and Cons?

**Pros:**

- Ease of Use (34 reviews)
- Integrations (22 reviews)
- Customer Support (19 reviews)
- Easy Implementation (18 reviews)
- Implementation Ease (16 reviews)

**Cons:**

- Expensive (18 reviews)
- Learning Curve (8 reviews)
- Complexity (3 reviews)
- Resource Intensity (3 reviews)
- Delays (2 reviews)

### 9. [ChurnZero](https://www.g2.com/products/churnzero/reviews)
  ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience. The platform unifies your customer data, team expertise, and AI into a single system engineered to elevate customer success. It provides clear insight into what customers need and helps you deliver it, making it easy to scale onboarding, adoption, renewal, and expansion programs as your customer base grows. ChurnZero’s AI agents are purpose-built for the specific needs of customer teams. They interpret customer data, embed seamlessly into your existing workflows, and are flexible by design. You decide how much you want AI to do, and where and when it does it, so you’re always in control. ChurnZero is more than software. Our CS, implementation, and support teams are true partners who ensure your team succeeds at scale.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 1,579
**How Do G2 Users Rate ChurnZero?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 8.4/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind ChurnZero?**

- **Seller:** [ChurnZero](https://www.g2.com/sellers/churnzero)
- **Company Website:** https://churnzero.com
- **Year Founded:** 2015
- **HQ Location:** Washington, District of Columbia
- **Twitter:** @churnzero (1,792 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9475578/ (142 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Director of Customer Success
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Mid-Market, 27% Small-Business


#### What Are ChurnZero's Pros and Cons?

**Pros:**

- Ease of Use (165 reviews)
- Helpful (110 reviews)
- Automation (96 reviews)
- Efficiency (89 reviews)
- Customer Support (78 reviews)

**Cons:**

- Learning Curve (58 reviews)
- Complexity (44 reviews)
- Not Intuitive (39 reviews)
- Steep Learning Curve (35 reviews)
- Missing Features (34 reviews)

### 10. [WebEngage](https://www.g2.com/products/webengage/reviews)
  WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 739
**How Do G2 Users Rate WebEngage?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.2/10 (Category avg: 8.4/10)
- **Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind WebEngage?**

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** https://webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage (5,057 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (373 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Education Management
  - **Company Size:** 55% Mid-Market, 27% Small-Business


#### What Are WebEngage's Pros and Cons?

**Pros:**

- Ease of Use (61 reviews)
- Analytics (47 reviews)
- Journey Creation (43 reviews)
- Helpful (42 reviews)
- Features (39 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Slow Performance (20 reviews)
- Time-Consuming (17 reviews)
- Missing Features (16 reviews)
- Steep Learning Curve (14 reviews)

### 11. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)
  With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 563
**How Do G2 Users Rate Netcore Customer Engagement Platform?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 8.5/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Netcore Customer Engagement Platform?**

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** https://netcorecloud.com/
- **Year Founded:** 1998
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @netcore_cloud (1,828 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Insurance
  - **Company Size:** 49% Mid-Market, 34% Enterprise


#### What Are Netcore Customer Engagement Platform's Pros and Cons?

**Pros:**

- Ease of Use (141 reviews)
- Customer Support (103 reviews)
- Features (100 reviews)
- Helpful (99 reviews)
- Customer Engagement (93 reviews)

**Cons:**

- Slow Performance (38 reviews)
- Missing Features (37 reviews)
- Learning Curve (34 reviews)
- Slow Loading (34 reviews)
- Limited Features (27 reviews)

### 12. [Glassbox](https://www.g2.com/products/glassbox/reviews)
  Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 788
**How Do G2 Users Rate Glassbox?**

- **Ease of Admin:** 9.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 9.9/10 (Category avg: 8.4/10)
- **Templates:** 9.9/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.7/10 (Category avg: 10/10)

**Who Is the Company Behind Glassbox?**

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** https://www.glassbox.com/
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital (1,805 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10491772/ (273 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Analyst, Product Owner
  - **Top Industries:** Financial Services, Insurance
  - **Company Size:** 77% Enterprise, 18% Mid-Market


#### What Are Glassbox's Pros and Cons?

**Pros:**

- Ease of Use (210 reviews)
- Session Replay (190 reviews)
- Insights (174 reviews)
- Helpful (132 reviews)
- Customer Understanding (122 reviews)

**Cons:**

- Session Issues (70 reviews)
- Not Intuitive (65 reviews)
- Session Management (62 reviews)
- Learning Curve (61 reviews)
- Missing Features (54 reviews)

### 13. [Planhat](https://www.g2.com/products/planhat/reviews)
  Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our customers’ needs all the way from startup to household name and beyond. Each day worldwide, over 2.6 million customers are attracted, engaged and delighted with our intuitive yet flexible system of action. The Planhat platform empowers everyone in your organization to consolidate, analyze and act on all your data, becoming more customer-centric and data-driven than ever before. From rolling out autonomous transport systems to distributing new medicines, we’re proud to help make our customers better at what they do best. Alongside our customers, we’re building at the forefront of healthcare & life sciences, finance, connected business, and more. And we need curious, daring minds to help us.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 914
**How Do G2 Users Rate Planhat?**

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.7/10 (Category avg: 8.4/10)
- **Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Planhat?**

- **Seller:** [Planhat](https://www.g2.com/sellers/planhat)
- **Company Website:** https://www.planhat.com
- **Year Founded:** 2015
- **HQ Location:** Stockholm, Stockholm County
- **Twitter:** @planhat (1,050 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10168756/ (232 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Head of Customer Success
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Mid-Market, 32% Small-Business


#### What Are Planhat's Pros and Cons?

**Pros:**

- Ease of Use (172 reviews)
- Customer Support (122 reviews)
- Customization (88 reviews)
- Automation (83 reviews)
- Efficiency (82 reviews)

**Cons:**

- Learning Curve (92 reviews)
- Complexity (63 reviews)
- Integration Issues (45 reviews)
- Steep Learning Curve (45 reviews)
- Limitations (42 reviews)

### 14. [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews)
  Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 177
**How Do G2 Users Rate Adobe Customer Journey Analytics?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.3/10 (Category avg: 8.4/10)
- **Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Adobe Customer Journey Analytics?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (958,807 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 31% Enterprise, 30% Mid-Market


#### What Are Adobe Customer Journey Analytics's Pros and Cons?

**Pros:**

- Analytics (73 reviews)
- Insights (66 reviews)
- Journey Management (52 reviews)
- Ease of Use (43 reviews)
- Integrations (38 reviews)

**Cons:**

- Learning Curve (73 reviews)
- Difficult Setup (36 reviews)
- Expensive (34 reviews)
- Complexity (27 reviews)
- High Complexity (24 reviews)

### 15. [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  Contentsquare is an AI-powered experience intelligence platform designed to help businesses understand customer behavior and optimize user engagement across digital channels. By capturing and analyzing high-fidelity behavioral and performance data from both web and mobile environments, Contentsquare provides teams with the insights necessary to enhance customer experiences, drive conversions, and ultimately increase customer lifetime value. This platform caters to a diverse range of industries and is particularly beneficial for enterprise brands looking to gain a deeper understanding of their customers. With over 2,000 trusted clients, Contentsquare is utilized by marketing, product, and UX teams to identify the reasons behind customer engagement or abandonment. The platform's ability to transform complex data into actionable insights allows organizations to make informed decisions that improve user experiences and boost overall performance. Contentsquare distinguishes itself from traditional analytics solutions by not only reporting on what has happened but also providing explanations for why certain behaviors occur. This is achieved through immersive visualizations that illustrate user journeys and interactions, coupled with AI-powered insights that highlight key trends and anomalies. The platform encompasses various analytical components, including Experience Analytics, Experience Monitoring, Product Analytics, and Voice of Customer, creating a comprehensive ecosystem for understanding customer dynamics. Key features of Contentsquare include its ability to visualize user interactions in real-time, monitor website performance, and analyze product usage patterns. These features empower teams to pinpoint areas of friction within the customer journey, enabling them to implement targeted improvements. Additionally, the Voice of Customer functionality allows businesses to gather and analyze customer feedback, further enriching the understanding of user needs and preferences. By leveraging these insights, organizations can reduce customer frustration, enhance satisfaction, and foster long-term loyalty. In summary, Contentsquare stands out in the experience intelligence category by offering a holistic approach to understanding customer behavior. Its combination of advanced analytics, AI-driven insights, and user-friendly visualizations equips teams with the tools they need to optimize digital experiences effectively. As businesses continue to navigate the complexities of customer engagement, Contentsquare provides a robust solution for driving meaningful improvements and achieving strategic objectives.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 622
**How Do G2 Users Rate Contentsquare?**

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.9/10 (Category avg: 8.4/10)
- **Templates:** 8.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Contentsquare?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Company Website:** https://www.contentsquare.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,557 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,723 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Analyst, Digital Experience Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 45% Enterprise, 33% Mid-Market


#### What Are Contentsquare's Pros and Cons?

**Pros:**

- Insights (39 reviews)
- Analytics (32 reviews)
- Ease of Use (32 reviews)
- Customer Understanding (22 reviews)
- Journey Analysis (19 reviews)

**Cons:**

- Missing Features (11 reviews)
- Complex Features (10 reviews)
- Improvements Needed (10 reviews)
- Learning Curve (10 reviews)
- Steep Learning Curve (10 reviews)

### 16. [Act-On](https://www.g2.com/products/act-on/reviews)
  Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,028
**How Do G2 Users Rate Act-On?**

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.4/10)
- **Templates:** 8.2/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Act-On?**

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** https://www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware (32,102 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 49% Mid-Market, 39% Small-Business


#### What Are Act-On's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Customer Support (17 reviews)
- Email Marketing (16 reviews)
- Automation (14 reviews)
- Email Management (14 reviews)

**Cons:**

- Missing Features (12 reviews)
- Learning Curve (8 reviews)
- Email Issues (7 reviews)
- Not Intuitive (7 reviews)
- Limited Features (6 reviews)

### 17. [Plotline](https://www.g2.com/products/plotline/reviews)
  Plotline is an engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app journeys with drag-and-drop nudges, in-app stories, games, rewards, and surveys to improve feature adoption and drive conversions. No engineering or app releases needed.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 39
**How Do G2 Users Rate Plotline?**

- **Ease of Admin:** 9.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 9.7/10 (Category avg: 8.4/10)
- **Templates:** 9.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Plotline?**

- **Seller:** [Plotline](https://www.g2.com/sellers/plotline)
- **Year Founded:** 2022
- **HQ Location:** Salt Lake City, Utah
- **LinkedIn® Page:** http://www.linkedin.com/company/plot-line (32 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 57% Mid-Market, 40% Small-Business


#### What Are Plotline's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Engagement (9 reviews)
- Personalization (8 reviews)
- Campaign Management (7 reviews)
- Customer Engagement (7 reviews)

**Cons:**

- Bug Issues (4 reviews)
- Software Bugs (4 reviews)
- Dashboard Issues (3 reviews)
- Missing Features (3 reviews)
- Software Glitches (3 reviews)

### 18. [Mural](https://www.g2.com/products/mural/reviews)
  Mural is a visual collaboration platform specifically designed to enhance the productivity and effectiveness of go-to-market (GTM) teams. As an interactive workspace, Mural enables teams to create persistent visbility that builds alignment, while leveraging human-centered AI that accelerates teams to reach their outcomes faster. Whether it's building better products more in line with customer demand, creating more seamless marketing campaigns that drive pipeline, or collaborative selling motions that close deals faster, teams are using Mural to drive revenue growth more intelligently. The primary target audiences for Mural all have their hand in go-to-market motions, including product management & engineering teams, sales, marketing, and customer success teams. These teams often face challenges aligning their efforts and communicating effectively, hindering their ability to respond to market demands quickly enough to gain a competitive advantage. Within Mural, teams can leverage tools and expert-designed methods that increase their speed: to visualize their ideas, share insights, and collaborate in real time, regardless of their physical location. Key features of Mural include customizable templates by role or function, diagramming tools, intelligent workflows and methods, and AI infused throughout to help teams move faster from ideation to execution. The platform supports integrations with other popular software, including Salesforce, Microsoft, and Jira, enabling seamless workflows and reducing swivel-chair between systems. With Mural, teams can build a strategic visual layer that helps them calibrate decisions and actions and creates visibility so people stay informed without accessing multiple systems. Additionally, Mural's AI capabilities help teams identify patterns and insights from their collaborative sessions, further enriching the decision-making process. By providing a robust visual collaboration environment, Mural stands out in its category as a solution that not only enhances productivity but also fosters a deeper connection among team members. This unique approach to collaboration enables organizations to adapt quickly to changing market dynamics and customer needs, ultimately driving better outcomes and sustained growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,398
**How Do G2 Users Rate Mural?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 6.9/10 (Category avg: 8.4/10)
- **Templates:** 7.8/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Mural?**

- **Seller:** [Mural](https://www.g2.com/sellers/mural)
- **Company Website:** https://mural.co
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @MURAL (13,605 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2384213/ (549 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** UX Designer, Product Manager
  - **Top Industries:** Information Technology and Services, Management Consulting
  - **Company Size:** 44% Enterprise, 35% Small-Business


#### What Are Mural's Pros and Cons?

**Pros:**

- Ease of Use (43 reviews)
- Team Collaboration (35 reviews)
- Templates (31 reviews)
- Collaboration (27 reviews)
- Real-time Collaboration (25 reviews)

**Cons:**

- Slow Performance (17 reviews)
- Slow Loading (16 reviews)
- Performance Issues (15 reviews)
- Limited Features (11 reviews)
- Diagramming Issues (10 reviews)

### 19. [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
  Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 688
**How Do G2 Users Rate Mouseflow?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.7/10 (Category avg: 8.4/10)
- **Templates:** 7.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Mouseflow?**

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** https://mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow (1,738 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (59 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 68% Small-Business, 23% Mid-Market


#### What Are Mouseflow's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Insights (21 reviews)
- Heatmaps (15 reviews)
- Easy Setup (14 reviews)
- Session Replay (14 reviews)

**Cons:**

- Missing Features (10 reviews)
- Data Inaccuracy (7 reviews)
- Filtering Issues (7 reviews)
- Lack of Information (7 reviews)
- Expensive (6 reviews)

### 20. [Custify](https://www.g2.com/products/custify/reviews)
  Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 496
**How Do G2 Users Rate Custify?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.5/10 (Category avg: 8.4/10)
- **Templates:** 9.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Custify?**

- **Seller:** [Custify](https://www.g2.com/sellers/custify)
- **Year Founded:** 2017
- **HQ Location:** Bucharest, Romania
- **Twitter:** @CustifySRL (631 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18314355/ (46 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 64% Small-Business, 32% Mid-Market


#### What Are Custify's Pros and Cons?

**Pros:**

- Ease of Use (123 reviews)
- Customer Support (83 reviews)
- Intuitive (54 reviews)
- Integrations (49 reviews)
- Automation (48 reviews)

**Cons:**

- Missing Features (30 reviews)
- Email Functionality (20 reviews)
- Limited Customization (20 reviews)
- Learning Curve (17 reviews)
- Not Intuitive (17 reviews)

### 21. [TheyDo](https://www.g2.com/products/theydo/reviews)
  With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo helps you work journey-centric and put your customer at the heart of decision-making: 🖼️ Single source of truth - Centralize and connect your customer journeys in an organized “Journey Hierarchy”, so you can zoom out for full oversight of your customer experience and zoom back in to tackle a specific customer problem 🧩 Journey Management workflow - Standardize your way of working around customer journeys with flexible journey “Building Blocks”, taking you from customer research \> identified problem areas \> prioritized solutions 🎯 Goals - Visualize the connections between business needs and customer needs in one place—within “Goals” see how every piece of the work rolls up into progress on your KPIs 📚 Classification - Manage your customer insights with statuses, tags and types, giving your entire team visibility into the customer mindset and keeping research up-to-date 💬 Live collaboration - Collaborate on customer journeys without needing a workshop to do it— Add viewers and contributors, tag, notify, comment, mention and share 🏆 Expert coaching - Work through a customized success plan from our Journey Management coaches and hands on customer enablement team 🔐 Enterprise-level data security - Don’t worry about security—TheyDo is ISO 27001 certified and privacy is of the utmost importance to us.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 62
**How Do G2 Users Rate TheyDo?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.4/10)
- **Templates:** 7.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind TheyDo?**

- **Seller:** [TheyDo ](https://www.g2.com/sellers/theydo)
- **Company Website:** https://www.theydo.com/
- **Year Founded:** 2018
- **HQ Location:** Amsterdam, NL
- **Twitter:** @TheyDoHQ (287 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/theydoapp (109 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 45% Enterprise, 31% Mid-Market


#### What Are TheyDo's Pros and Cons?

**Pros:**

- Journey Management (2 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Limited Customization (1 reviews)

### 22. [Totango](https://www.g2.com/products/totango/reviews)
  Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,140
**How Do G2 Users Rate Totango?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.2/10 (Category avg: 8.4/10)
- **Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Totango?**

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** https://www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/760976/ (136 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, CSM
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 57% Mid-Market, 22% Small-Business


#### What Are Totango's Pros and Cons?

**Pros:**

- Ease of Use (202 reviews)
- Customer Support (98 reviews)
- Helpful (98 reviews)
- Customization (97 reviews)
- Efficiency (94 reviews)

**Cons:**

- Learning Curve (83 reviews)
- Integration Issues (65 reviews)
- Missing Features (57 reviews)
- Limited Customization (49 reviews)
- Steep Learning Curve (49 reviews)

### 23. [Ortto](https://www.g2.com/products/ortto/reviews)
  Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 608
**How Do G2 Users Rate Ortto?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.9/10 (Category avg: 8.4/10)
- **Templates:** 7.8/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Ortto?**

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** https://ortto.com/
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto (182 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ortto (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 27% Mid-Market


#### What Are Ortto's Pros and Cons?

**Pros:**

- Ease of Use (29 reviews)
- Customer Support (23 reviews)
- Intuitive (22 reviews)
- Features (20 reviews)
- Integrations (20 reviews)

**Cons:**

- Expensive (13 reviews)
- Limited Features (12 reviews)
- Learning Curve (11 reviews)
- Limited Customization (10 reviews)
- Integration Issues (9 reviews)

### 24. [Catalyst](https://www.g2.com/products/totango-catalyst/reviews)
  Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 655
**How Do G2 Users Rate Catalyst?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.0/10 (Category avg: 8.4/10)
- **Templates:** 7.9/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Catalyst?**

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** https://www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/760976/ (136 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 75% Mid-Market, 13% Small-Business


#### What Are Catalyst's Pros and Cons?

**Pros:**

- Ease of Use (45 reviews)
- Automation (21 reviews)
- Integrations (21 reviews)
- User Interface (21 reviews)
- Customer Engagement (19 reviews)

**Cons:**

- Integration Issues (15 reviews)
- Learning Curve (15 reviews)
- Missing Features (12 reviews)
- Not Intuitive (12 reviews)
- Difficult Navigation (10 reviews)

### 25. [SketchWow](https://www.g2.com/products/sketchwow/reviews)
  SketchWow provides (non creative types) a fun way to quickly condense and communicate your ideas, concepts and stories (in a simple and casual way) using a fresh & engaging, hand drawn look. No dull diagrams here. Choose from hundreds of shapes and icons and dozens of beautiful templates. Or use AI to do the heavy lifting for you. Add animation, present your ideas, export to a variety of file formats. Next time you want to explain anything visually, brainstorm or map out your thoughts, make it memorable... give SketchWow a try. SketchWow is loved by Small Business, Enterprise, I/T, Educators, Marketers, Designers, Creators, Agencies, Coaches/Consultants from across the world.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 353
**How Do G2 Users Rate SketchWow?**

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Multiple Personas:** 6.6/10 (Category avg: 8.4/10)
- **Templates:** 9.1/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.8/10 (Category avg: 10/10)

**Who Is the Company Behind SketchWow?**

- **Seller:** [SketchWow](https://www.g2.com/sellers/sketchwow)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/sketchwow/ (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Consulting, Marketing and Advertising
  - **Company Size:** 86% Small-Business, 9% Mid-Market


#### What Are SketchWow's Pros and Cons?

**Pros:**

- Ease of Use (139 reviews)
- Templates (115 reviews)
- Easy Creation (113 reviews)
- Presentations (65 reviews)
- Useful (63 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Steep Learning Curve (19 reviews)
- Missing Features (15 reviews)
- Limited Templates (9 reviews)
- Lack of Templates (8 reviews)


    ## What Is Customer Journey Mapping Tools?
  [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools)
  ## What Software Categories Are Similar to Customer Journey Mapping Tools?
    - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)