Pushwoosh Pricing Overview

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Pushwoosh Pricing Key Insights

Last updated on Jul 28, 2026

Pushwoosh offers 2 pricing editions, starting at $0. Pushwoosh pricing tiers are designed to support different usage levels and team sizes. Pushwoosh also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Pushwoosh pricing table below to figure out the best fit for your needs.

Marketing — $0 / Per Month

Custom plan — Contact Us

Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Marketing

Starting at $0.00

Per Month

Our scalable pricing model aligns costs with volume

Unlimited push sends (mobile & web)

1,000 free push subscribers

Unlimited in-app impressions

1,000 free emails after KYC

Unlimited campaigns

WhatsApp messaging (Meta pricing without extra fees)

SMS (by request)

Unlimited Webhooks

A/B/n testing

Real-time analytics

Event history: 365 days

Audience segmentation

Message personalization

API access

24/7 support

Add more messages & subscribers and pay as you go

Custom plan

Get a unique solution for your business, aligned with your specific goals and needs.

Transparent modular pricing fits different business needs. No hidden fees.
Grow safely and pay only for what you're using.

Pricing information for Pushwoosh is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Pushwoosh must be conducted with the seller.

Contact Pushwoosh for a detailed overview of the available pricing options or to get volume-based discounts on a custom plan.

Pricing information was last updated on April 10, 2025

Pushwoosh Pricing FAQs

Generated using AI

Is Pushwoosh free, or does it offer a free trial?

Yes. According to G2 data, Pushwoosh offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

Who is Pushwoosh pricing best suited for?

Pushwoosh's pricing is best suited for a wide range of company sizes, though G2 reviewers reveal distinct patterns by segment. Small businesses benefit most from the free Marketing tier, using it for push notifications, email, and basic automation at minimal cost. Mid-market companies in retail, internet, financial services, and media dominate G2 reviews and consistently extract strong value from Pushwoosh's segmentation, Journey Builder, and multichannel capabilities. Enterprise reviewers, particularly in banking and aviation, gravitate toward Pushwoosh's Custom plan for SLA guarantees, dedicated infrastructure, and priority support. Industries with real-time engagement needs, including sports media, banking, and restaurants, are especially well-represented among satisfied G2 reviewers of Pushwoosh.

What are the key differences between the free and paid versions of Pushwoosh?

Pushwoosh's free Marketing tier includes unlimited push sends, 1,000 push subscribers, unlimited in-app impressions, 1,000 emails post-KYC, A/B testing, segmentation, real-time analytics, WhatsApp messaging at Meta rates, API access, and 24/7 support. Additional subscribers and messages scale on a pay-as-you-go basis. Pushwoosh's Custom plan, priced on request, adds dedicated private cloud, SSO, SLA with guaranteed uptime, ultra high-speed push delivery, a dedicated account manager, 24/7 priority support, legal agreements including MSA and DPA, and custom billing terms. According to G2's pricing data for Pushwoosh, the Custom tier targets enterprises requiring compliance commitments, infrastructure isolation, and premium service guarantees absent from the free tier.

Is Pushwoosh considered good value for its pricing?

G2 reviewers broadly consider Pushwoosh good value, with the majority of ratings falling between 4.0 and 5.0. Mid-market and enterprise users in banking, retail, and media consistently cite a strong feature-to-price ratio, praising push notifications, segmentation, Journey Builder, and omnichannel capabilities as justifying the cost. A small number of G2 reviewers flag pricing as high relative to competitors, with one mid-market financial services reviewer rating Pushwoosh 2.0 and citing cost as the primary concern, and a small-business reviewer comparing it unfavorably to Firebase on price. Overall, the volume of positive value sentiment across G2 reviews outweighs cost complaints, positioning Pushwoosh as a competitive option rather than a budget tool.

Top-Rated Alternatives

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Pushwoosh Alternatives Pricing

The following is a quick overview of editions offered by other Proactive Notification Software

Product	Price	Features
OneSignal Free	Free	For individuals and organizations just starting out Access to all channels Basic automation & analytics OneSignal AI & MCP Basic personalization
Braze Braze Go	Contact Us	For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging. Core Braze features & functionality
MoEngage Growth	Contact Us	Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels. Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google). Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads. Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups. Cross‑channel journey builder: Visually design multi-step customer journeys with conditional splits, wait steps, Flow versioning, Flow templates, and performance analytics. Personalization engine: Personalize messages using user & event attributes, Content API, and coupon management. Campaign analytics: Track acquisition, engagement, campaign performance, attribution, and uninstalls. AI-powered marketing tools: Use Merlin AI for copywriting, design, segmentation assistance, and dynamic message content. Delivery optimization: Improve performance with Push Amplification+, localization, delivery controls, and frequency capping. Data management: Import customer data, unify identities, and segment user exports. Security and access controls: Single Sign-On (SSO), OTP verification, 2‑step authentication, and PII masking. Customer support: Online documentation, helpdesk support, and access to MoEngage Academy resources.

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Pushwoosh alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Pushwoosh Pricing Reviews

(2)

Meshaal A.

Head of Digital Marketing

Enterprise (> 1000 emp.)

11/25/2025

"Fast, Reliable, and Effortless Push Campaigns with Pushwoosh"

5/5

What do you like best about Pushwoosh?

Pushwoosh is fast, reliable, and very easy to work with. The segmentation is one of its strongest features audiences update instantly, and it’s simple to target users based on behavior, attributes, or events. This makes our campaigns much more accurate and efficient.

The Journey Builder is another major advantage. The visual interface makes it easy to design automated flows like onboarding, activation, and re-engagement without technical support. It’s flexible and quick to adjust as our needs evolve.

Pushwoosh also delivers notifications very quickly, which is essential for time-sensitive campaigns. The A/B testing and reporting tools are clear and actionable, helping us optimize content and performance.

Finally, the support team is consistently quick and responsive, which adds real value when working under tight timelines.

Overall, Pushwoosh delivers a strong mix of speed, automation, and simplicity, making it a dependable platform for push communication. Review collected by and hosted on G2.com.

What do you dislike about Pushwoosh?

Honestly, there’s nothing significant that I dislike about Pushwoosh. The platform is straightforward, reliable, and delivers exactly what we need for push notifications and automated journeys. Any minor questions we’ve had were quickly addressed by their support team, so we haven’t faced issues that impacted our workflow. Review collected by and hosted on G2.com.

What problems is Pushwoosh solving and how is that benefiting you?

Pushwoosh helps us streamline and automate our event-based communication. Instead of manually triggering messages or relying on multiple tools, we can easily build automated flows that react instantly to user actions. This has improved our onboarding, activation, and re-engagement journeys significantly.

Pushwoosh also integrates smoothly with our Mobile Measurement Partner (MMP), which allows us to connect attribution data with our push campaigns. This helps us personalize messages based on acquisition source and app behavior, and measure the real impact of each journey.

The result is more accurate targeting, better user engagement, and a much more efficient workflow for our team. Review collected by and hosted on G2.com.