--- title: Upland Adestra Reviews meta_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 102 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews **Vendor:** Upland Software **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 102 ## About Upland Adestra Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. ## Upland Adestra Pros & Cons **What users like:** - Users find Upland Adestra to be a **user-friendly automated tool** , making campaign management simple and effective. (10 reviews) - Users value the **powerful automation capabilities** of Upland Adestra, enhancing efficiency and personalization in email campaigns. (9 reviews) - Users value the **intuitive email editor** in Upland Adestra, enhancing their email campaign drafting experience effectively. (9 reviews) - Users value the **powerful automation capabilities** of Upland Adestra, enhancing efficiency and personalization in email campaigns. (8 reviews) - Users value the **easy-to-use drag-and-drop editor** of Upland Adestra for creating and customizing email campaigns. (8 reviews) - Intuitive (7 reviews) - Data Analytics (6 reviews) - Segmentation (6 reviews) - Users value the **customizable workflows** of Upland Adestra, enhancing email deliverability and campaign effectiveness. (5 reviews) - Personalization (5 reviews) **What users dislike:** - Users struggle with the **steep learning curve** of Upland Adestra, finding the interface outdated and unintuitive for newcomers. (5 reviews) - Users find the **interface less intuitive** , particularly for beginners, leading to a steep learning curve and navigation challenges. (4 reviews) - Users find the **missing features** of Upland Adestra make the platform feel outdated and less intuitive for newcomers. (4 reviews) - Users find Upland Adestra's **non-intuitive features** challenging, particularly for beginners facing a steep learning curve. (4 reviews) - Users find **difficult navigation** in Upland Adestra, particularly frustrating for beginners due to its outdated and unintuitive interface. (3 reviews) - Users often struggle with a **lack of guidance** in navigating Upland Adestra, especially for beginners and new features. (3 reviews) - Users note **limited customization options** in Upland Adestra, feeling constrained by template and design flexibility. (3 reviews) - Poor Customer Support (3 reviews) - Users experience **slow performance** during campaigns, affecting usability and response times from customer support. (3 reviews) - Steep Learning Curve (3 reviews) ## Upland Adestra Reviews ### 1. Intuitive, Powerful Email Automation That Scales Reliably **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia Marlene C. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Upland Adestra?** What I like best about Upland Adestra is how easy it is to create, automate, and personalize email campaigns. The interface is intuitive, the segmentation tools are powerful, and the reporting features make it simple to track performance and optimize results. It also handles large volumes reliably, which is great for scaling campaigns without worrying about deliverability. **What do you dislike about Upland Adestra?** One drawback of Upland Adestra is that some features feel a bit outdated and can be less intuitive, especially for new users. The learning curve can be steep at first, and certain tasks require multiple steps. Additionally, the interface could benefit from modernization, and support response times can sometimes be slower than expected. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra helps streamline email marketing by managing large-scale campaigns, audience segmentation, and automation in one place. This saves time, improves targeting, and makes it easier to deliver relevant content to the right people. As a result, it boosts engagement, campaign efficiency, and overall marketing performance. ### 2. Great Tool for Targeted Email Marketing at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Elias R. | Marketing coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Upland Adestra?** Upland Adestra offers powerful segmentation and automation capabilities that make it easier to personalize email campaigns at scale. The platform is especially useful for building dynamic content and workflows tailored to different audience behaviors. I also appreciate the level of control it gives over deliverability settings and testing, which helps optimize performance. Their customer support team is responsive and knowledgeable, which has been a big plus when navigating more complex setups. **What do you dislike about Upland Adestra?** The user interface feels outdated and can be unintuitive at times, especially for new users. Certain tasks that should be simple—like setting up templates or managing lists—often require multiple steps or workarounds. Reporting, while functional, lacks the flexibility and visual clarity found in more modern platforms. It’s also not the most agile platform when it comes to integrating with newer tools or CRMs without technical help. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra helps streamline our email marketing efforts by centralizing campaign creation, audience segmentation, and automated workflows. This has significantly improved how we manage recurring communications and target different audience segments based on behavior and engagement. It’s also helped us maintain consistent deliverability and compliance, which is critical when sending emails at scale. The platform makes it easier to maintain structure and consistency across campaigns, which ultimately saves time and improves results. ### 3. Powerful software for business optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine R. | UX Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2025 **What do you like best about Upland Adestra?** Upland Software has been an incredible solution for our company. Its tools have helped us improve team collaboration, automate workflows, and manage project more efficiently. The platform is intuitive, with easy to use interface and a wide range of features that adapt to different business needs. Highly recommended! **What do you dislike about Upland Adestra?** There's nothing I dislike about Upland Adestra. The platform is intuitive, reliable, and offers great features that enhance our email marketing efforts. It provides seamless automation, detailed analytics, and excellents deliverability, making it a valuable tool for our campaings. Additionally, the customer support team is always responsive and helpful, ensuring an smooth experince whenever we need assistance. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra helps us streamline our email marketing efforts by providing a reliable and customizable platform to create, automate, and analyze campaigns. It solves the problem of managing multiple lists and complex segmentation, which used to take a lot of manual work and time. With Adestra, we can easily personalize messages, track engagement, and improve deliverability. This has led to better audience targeting, higher open and click rates, and more efficient campaign management overall. ### 4. An amazing experience **Rating:** 5.0/5.0 stars **Reviewed by:** Aishwarya K. | Product Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2025 **What do you like best about Upland Adestra?** That its an automated tool. It is a good tool very easy to use. A user friendly tool. Help run campaigns easily and effectively. This is makes my life easier and saves time. I would recommend everyone you use ad it saves time and helps you give time delivery on time. Which reduces the delay in your work **What do you dislike about Upland Adestra?** Prices is something that i feel is on the costlier side hence would recommend is the price was as user friendly as the the tool. Which would help you capture a lot of customer base to the tool. As a consumers always look for something which is cost affective and something which everyone can easily afford **What problems is Upland Adestra solving and how is that benefiting you?** I need to attract alot of consumers through email marketing. This platform makes it more accessible when sending to email. As majority of the consumers use email which makes my business run easily. When emails are more attractive you attract the attention of the consumer which would help me get more leads to my business ### 5. Strong Email Marketing Instrument with Certain Usability Issues **Rating:** 5.0/5.0 stars **Reviewed by:** Hritik S. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2024 **What do you like best about Upland Adestra?** Highly individualized email campaigns are a strong feat of Upland Adestra, given its robust automation and segmentation abilities. For large scale data driven marketing operations, where one wants to create complex workflows and minute reporting details this would be the best choice. **What do you dislike about Upland Adestra?** Beginners might find the interface challenging due to the steep learning curve and somewhat old interface, thus making it difficult for them to navigate the platform. Implementing the product could take longer while the technical guidance provided by the responsive customer support may not be too thorough sometimes. What could make things easier for everyone is having a more intuitive way of setting up as well as training end-users. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra primarily solves the challenge of creating and managing highly personalized, data-driven email campaigns at scale. This is one such tool that will enable companies to automate sophisticated workflows in email marketing, segment audiences appropriately, and make targeted distributions of content based on the behaviors, preferences, and demographics of their users. This results in more relevant and engaging communication with the customer, higher open rates, greater engagement, and improved conversion rates. It makes things easier for the users-as I am-with the whole automation of email marketing processes and saving time on manual tasks, which means driving better performance from the email campaigns. Through detailed reporting, this platform helps to make sure key metrics are tracked in an effort to optimize those strategies even further to get even better results. ### 6. Amazing product to use **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh s. | Strategic Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Upland Adestra?** This is one of the best and most easy to use softwares I have used in recent times. In my job,i need this email marketing a lot and this has come as a savior. **What do you dislike about Upland Adestra?** I do not dislike anything as it has been helping in my job in a great way. **What problems is Upland Adestra solving and how is that benefiting you?** This is helping me in reaching out to my potential customers. The software makes it easy to draft and post the emails to the customers in the easiest way possible. ### 7. Great email CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Emily R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Upland Adestra?** Upland Adestra is a a great email marketing automation product! I love the unique functionality that allows me to manage my email campaigns. The dynamic optimization tools enable us to create personalized email communications with great engagement and CTR. A **What do you dislike about Upland Adestra?** Dislike it was a little compicated to learn and ramp up on. **What problems is Upland Adestra solving and how is that benefiting you?** uplan Adestra has made our email customization so much easier. We now can put together and execute a scalabale email nurture strategy with great dynamic content and tailored audiences. ### 8. An Underdog for Email Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Seth C. | Startup Mentor + Brand Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Upland Adestra?** When you Google software and platforms for email campaigns, you get your typical top companies. This was a gem that I found and they just keep getting better. **What do you dislike about Upland Adestra?** I honestly haven't disliked anything yet. Maybe the app situation? **What problems is Upland Adestra solving and how is that benefiting you?** It takes so many steps out of beginning, designing, and completing email marketing tasks. ### 9. Honest review **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanka S. | Cybersecurity Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Upland Adestra?** It allows users to create complex workflows and they are customizable. This platform has tools to help improve emails deliverability and ensure compliance **What do you dislike about Upland Adestra?** There is a delay in response time with customer support **What problems is Upland Adestra solving and how is that benefiting you?** Emails templates customizable ### 10. a pretty smooth and hassle-free experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Upland Adestra?** Upland Adestra is easy to use, reliable, and efficient. **What do you dislike about Upland Adestra?** I wish it offered more template customization. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra is really helping me streamline my email marketing. It’s solving the problem of managing and personalizing campaigns at scale, without making everything feel like a giant hassle. I can easily automate workflows, target the right audience, and get detailed insights—saving me a ton of time and effort. It’s definitely making my marketing more effective and way less stressful. ### 11. Great learning experience at 20 years celebrating innovation and impact **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Upland Adestra?** As a recent attendee of this event I learned a lot about data audience segmentation and, RCS, SMS and different campaign initiatives that industry leaders have been using via Adestra esp system. **What do you dislike about Upland Adestra?** Certain elements which I understand are now being introduced such as not having the ability to drag and drop assets into an email, personalisation, the need to save continuously when working on emails. It took a while for me to master some of customer journey required as a user having used other eps systems, but I have now found more ease of use. **What problems is Upland Adestra solving and how is that benefiting you?** Adding personalisation to emails. ### 12. Simply amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Pavan R. | Hourly Cash Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Upland Adestra?** Everything including account manangement, organisitions and campaings are super easy and accessible. For me the automated program is the just awesome. From reaching to right audiance and getting the response is I like the most.... **What do you dislike about Upland Adestra?** I personally don't have any complains, but sometimes the website become slow specially when launching a campain.. **What problems is Upland Adestra solving and how is that benefiting you?** reaching the right audience with automation is a boon for a freelancer, this is perfectly handled by Upland Adestra... ### 13. Great interconnected functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Helen S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Upland Adestra?** Each functionality is seamlessly connected making it really useful and easy to use. Being able to view data and activity across a single contact viewpoint. **What do you dislike about Upland Adestra?** Being relatively new to Adestra I haven't found anything I dislike as yet! **What problems is Upland Adestra solving and how is that benefiting you?** Easily collecting, managing and filtering data for our email camigns. ### 14. Working with Adestra for non-profit organisation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Upland Adestra?** I think it's a very user-friendly, intuitive platform for building and sending emails. I also enjoy the reporting tools, such as heatmap, and export manager. I also enjoy experimenting with the AI tools such as personalised delivery time. **What do you dislike about Upland Adestra?** I'd say a downside would be, ( a very minor one!) when creating emails in email editor, there is no undo button! This is something I think would be really user friendly, rather than to keep saving constantly. **What problems is Upland Adestra solving and how is that benefiting you?** Reaching different types of supporters, E.g fundraisers, researchers, service users. ### 15. Adestra - excellent email platform **Rating:** 5.0/5.0 stars **Reviewed by:** Duncan P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Upland Adestra?** All aspects of Adestra are very intuitive and user friendly with excellent manuals and videos for everything. The automation feature is particularly good, allowing you to easily create personalised customer journeys as complex or simple as you need. **What do you dislike about Upland Adestra?** They are sometimes late in implementing the latest standard features that other paltforms have. However this is not something that stops us from continuing our licence with them. **What problems is Upland Adestra solving and how is that benefiting you?** Allowing us to create fully tailored and automated customer journeys. Using the automation feature we take people on different customer journeys depending on key data held in a customers profile. This takes away a huge amount of manual work as they essentially run themselves when they are set up. ### 16. Quality product and quality service **Rating:** 5.0/5.0 stars **Reviewed by:** Graham S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Upland Adestra?** Adestra provides us with a highly stable tool that allows us to consistently and securely dispatch our B2B and B2C email communications without any worries or risks. **What do you dislike about Upland Adestra?** As we are a 'power' user sometimes we have to wait a small period to get access to Tier 2 or 3 support as all initial inquiries are routed through their main customer support channels. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra ensures that we have a very high deliverability to all Email providers and continually monitor the deliverability and highlight any issues. Adestra also monitor our email domains and highlight any changes we should make to ensure we continue to attain the levels and quality of deliverability we are looking for. ### 17. Always quality and reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Graham S. | Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Upland Adestra?** Great support, great tech solution to help us deliver for our clients. **What do you dislike about Upland Adestra?** Nothing. If there are issues we get answers or resolution. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra help us to deliver marketing comms to 700 clients and their communities each week. ### 18. Easy to use platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Upland Adestra?** The system is easy to use and in general is it intutive to use on a daily bases. **What do you dislike about Upland Adestra?** I don't always feel that we have the most up to date version of the platform and that there are features that we could utlise but are just not aware of. **What problems is Upland Adestra solving and how is that benefiting you?** Gives the ability to reach customers and plan targeted trigger campaigns. ### 19. Informative and interesting conference **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Upland Adestra?** As a system, it's fairly intuitive and straightforward to use. The email editor is particular quite simply and good for drafting emails. **What do you dislike about Upland Adestra?** A back or 'undo' button would be a great addition **What problems is Upland Adestra solving and how is that benefiting you?** Adestra allows us to send mass comms to various different audiences across our network. It's great for designing bright and engaging emails and keeping track on email performance and audience engagement. ### 20. Godd to have it **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Upland Adestra?** Adestra's drag-and-drop editor makes it easy for users to create and customize email campaigns. **What do you dislike about Upland Adestra?** While the drag-and-drop editor is useful, some users feel that the design customization options can be somewhat restrictive compared to other platforms. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra simplifies the process of creating, sending, and managing email campaigns through its intuitive interface. This can save time and reduce errors, benefiting teams that need to execute regular, high-volume campaigns. ### 21. great things to come **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Upland Adestra?** The depths you can go to in data analysys is amazing **What do you dislike about Upland Adestra?** not all sections are intuitive to navigate to anymore **What problems is Upland Adestra solving and how is that benefiting you?** targeting customers at a point of interaction and arvevery stage in their life cycle ### 22. The perfect mix of function and features. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Upland Adestra?** The organization of Workspaces, Projects, and Campaigns is excellent. The automated program feature and data export options are also impressive. We use the platform on a daily basis with little to no issues. The inferface is very intuitive which helps with onboarding users. Also, their support is exceptional and very responsive. **What do you dislike about Upland Adestra?** Sometimes the reporting pages fail to load for campaigns with many launches. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra helps us facilitate email marketing campaigns in an efficient and effective manner. ### 23. On the up! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Upland Adestra?** The support is fantastic compared to other ESPs I've used. Audience creation is very powerful and the email editor has good support for many email clients. **What do you dislike about Upland Adestra?** Since the aquisition, the platform has fallen behind competitions in terms of features. A lack of integrations with major software providers is a big miss. **What problems is Upland Adestra solving and how is that benefiting you?** They are increasing the number of integrations and are also connecting other Upland products together. This makes the oher Upland products a more viable option for our customers. ### 24. Robust email marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Upland Adestra?** Easy to use, supportive account management team and is updated with new features frequently. **What do you dislike about Upland Adestra?** Sometimes the reporting and analytics can be slow. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra allows us to segment and personalise emails we send. We're able to use filters and dynamic lists to ensure our emails are tailored to audiences. Automation programs help us reduce resource and build complex customer journeys. ### 25. A fantastic product delivered by a company with a passion for customer satisfaction. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Upland Adestra?** Quality product, quality account management. I find the platform easy to use for our large company and account managment across teams viable. **What do you dislike about Upland Adestra?** There is nothing I don't like about Adestra. I wish we had the technical infrastructure to utilise all of the many extra features within the platform **What problems is Upland Adestra solving and how is that benefiting you?** Have been a real support with strategy days and consulation ### 26. Well run ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Alex H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Upland Adestra?** Product is easy to use. Good account management and help guides are very useful. **What do you dislike about Upland Adestra?** Can sometimes be slow in releasing features. **What problems is Upland Adestra solving and how is that benefiting you?** We are able to build customer lifecycle journeys. ### 27. Upland Adestra– email marketing is made easier! **Rating:** 4.5/5.0 stars **Reviewed by:** Margarita A. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2022 **What do you like best about Upland Adestra?** Upland Adestra is a very moderate and reliable email marketing solution for businesses of all sizes, but I think it is more suitable for small to medium-sized businesses. From selecting templates, customization, sending out emails, and analytics – I think the whole process is smooth and very much sustainable. Upland Adetra is pretty great when it comes to the customization of emails and templates alongside landing pages for better and greater outcomes. It is also very favorable in terms of integrations with other applications and platforms. **What do you dislike about Upland Adestra?** The search feature overall – and the search for specific pictures, documents, or any important work is just not available. This has been giving us a tough time since the start. Although we have found our own loopholes to this issue, this is not a nice and favorable situation. The interface of Adestra seems to be a bit complex for many new users and we have been trying our best to guide them until they grasp it – it works. However, it consumes lots of the time that is invested initially. There should be an easy way out of this problem. **What problems is Upland Adestra solving and how is that benefiting you?** It’s not only about customizable emails, but you can also create customizable landing pages, creation of text marketing campaigns, the feature of ‘triggers’ that helps with the management of sending out emails on purchases and abandoned carts. All these features together can make things even smoother and beneficial in the favor of your company and especially the marketing team. Another great feature is analytical reports which give you full insight of your success and on those aspects which need better planning in the future. ### 28. A powerful system that makes it easy to automate campaigns! **Rating:** 4.0/5.0 stars **Reviewed by:** Enric O. | Sales and Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Upland Adestra?** Reliable SaaS-based email marketing platform with enterprise-class features, well maintained. Support is fantastic, account management is dedicated to supporting our teams in finding solutions and coming up with new ideas. Other marketing solutions certainly meet our needs, but the Upland Adestra team is what sets this company apart. Our users speak highly of the support team and the Account team works tirelessly to understand our needs. They have gone above and beyond to make sure we get the most out of the platform. **What do you dislike about Upland Adestra?** We had a few glitches while setting up the account where we didn't fully understand the data requirements. Together, we found an intermediate solution that allowed us to move forward, and Upland Adestra took the time and took the plunge to understand our complexities and develop a tailored solution that met our current needs and prepared us for the future. **What problems is Upland Adestra solving and how is that benefiting you?** Upland Adestra has Improved our customer interaction, customized campaigns based on detailed reporting, and improved customer conversion. It's a great tool. Always choose the email editor function instead of HTML because they are more versatile and faster to use. Think about all the module variables you would like to have in the editor from the beginning so you can be more economical with your setup. ### 29. User friendly and a good tool! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Upland Adestra?** It is very user friendly once you know the basics of how to use the platform, and overall the entirety of the platform isn't too complicated if you know what you're doing. **What do you dislike about Upland Adestra?** Sometimes the areas in which you need to code are a little complicated to get to and aren't the best, but since I mainly use front end side of things with this platform. **What problems is Upland Adestra solving and how is that benefiting you?** It helps us reach out consumers on a pretty basic level and has been really helpful in advertising and reaching our consumers. It has helped bridge a gap between consumers who don't use SMS but also don't regularly visit our website. ### 30. "Upland Adestra adds to your efficiency!" **Rating:** 4.0/5.0 stars **Reviewed by:** Stefan K. | Marketing and CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2022 **What do you like best about Upland Adestra?** Upland Adestra is very simple and easy to use. I never had the experience of coming across such a friendly tool that reduces my workload manifold. Although, I had to learn this tool from scratch because of no previous experience yet I found it very self-explanatory and customization is very easy. The service team is very prompt to respond to your queries. **What do you dislike about Upland Adestra?** The reports on Upland Adestra cannot be easily manipulated and exporting these reports is another problem. Campaigns cannot be compared with each other and thus, one cannot have an idea of which type of campaign has worked better. There are few options for exporting. Scheduling of emails is currently not possible with Upland Adestra, and this must be added to the tool. I am not a fan of Adestra’s layout though. I face a big lag when I am supposed to switch between certain pages and some of the things are hard to find. So, I would say that the interface could be much better. Emails can be sent in only a one-time zone which is where Adestra is lacking. **Recommendations to others considering Upland Adestra:** I have already recommended this tool to many people and will recommend it again. This is a robust email marketing software that continuously enables you to do A/B testing of your campaigns. Good luck with Adestra! **What problems is Upland Adestra solving and how is that benefiting you?** The templates inUpland Adestra are very simple and easy to use. They can also be manipulated once you have set them. This helps us in keeping all our emails uniform and allowing them to be customized creatively at the same time. None of the HTML knowledge or skills are required to master the usage of Adestra. It is a reliable platform that you can look up for managing high volumes of emails. ### 31. Good for email marketing, but could be better. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2021 **What do you like best about Upland Adestra?** 1. Easy to set up templates websites can consume. 2. Can easily see details of email recipients once you get used to how Adestra manages its data. 3. Adding multiple products to your company's workspace is easy. **What do you dislike about Upland Adestra?** 1. Their support system can be slow to respond to queries. 2. Their API is very outdated. Although they have a more modern one in place, there is no public documentation, and they won't even mention it to you unless you ask. 3. The Adestra UI looks outdated, and their workflow is clunky (tricky to navigate while working and hard to find something). **What problems is Upland Adestra solving and how is that benefiting you?** We were upgrading our email marketing platform from another vendor. Adestra may be outdated, but it is still significantly better than the previous vendor. The main benefits we found are: 1. It is easier to view and maintain the lists of email recipients (as we have some substantial mailing lists). 2. Adestra has automated processes to deliver large datasets to us 3. Their API, though outdated, allows us to pass large amounts of customer information efficiently. ### 32. Adestra: Email Marketing for Growing Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Joi B. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Upland Adestra?** Adestra's workspace is well organized. Campaigns can be nested within folders for project management. Users can be given 4 different levels of permission rights, allowing different departments to manage responsibilities. Reporting can be viewed and exported at the project or campaign level, so stats can be cumulative or campaign specific. A real-time web overview report can be quickly prepared and shared for non-user access. A built in campaign calendar provides an optional visual overview with navigation. Simple or dynamic lists (when combining multiple lists and filters) are easily uploaded via CSV file. List forms are easily created through a drag and drop editor. **What do you dislike about Upland Adestra?** 3 levels of navigation can confuse beginners, but once a user becomes familiar with left and right navigation and breadcrumbs, the structure and functionality is actually convenient. **Recommendations to others considering Upland Adestra:** It is my opinion that email marketing requires a specific skill set. And while advanced HTML is not required, a basic understanding of HTML is a plus with any ESP. With that said, the Adestra team is working on a drag-and-drop editor which will certainly round out the platform. If you are a medium-sized business and growing, Adestra is a solid platform to invest in. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra offers advanced functionality such as personalization, dynamic (conditional) content, lists with filters and exclusions, programmatic campaigns and welcomes series. Depending on your goals, the product features are rich. ### 33. Adestra **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Upland Adestra?** I think its pretty easy to use. I never used an email program like this so I had to learn from scratch. I found it pretty self explanatory to complete the general email requirements. Customizing is fairly easy as well and their service team is quick to answer. **What do you dislike about Upland Adestra?** I don't like the way the layout is set up. I wish some things were easy to find and there is a huge lag when switching through certain pages. **Recommendations to others considering Upland Adestra:** Its a pretty straightforward product when it comes to the basics. **What problems is Upland Adestra solving and how is that benefiting you?** I'm not sure what sort of problems I could solve with Adestra. It helps me get the job done and I haven't had any issues with the platform in general. It makes sending emails easier. I do wish they had more tutorials for certain email customization. I find myself having to go back and forth a lot with their customer service. ### 34. Gets the job done, but lacking in features / integration **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Upland Adestra?** The templates in Adestra are fairly easy to use and manipulate once you have them setup. This keeps emails uniform while still allowing creativity and customization without needing HTML knowledge and skills. The support team is helpful. **What do you dislike about Upland Adestra?** Adestra reports are not easily manipulated and exported for further analysis. There is no way to compare campaigns. Exporting options are limited and sometimes require a page by page look at the list. Sending emails at a set date / time is difficult since it is only set for one timezone. Options to make simple additions to templates do not exist and require support, which is not available for all time zones during business hours. "Bounce" lists do not seem to be accurate and can be frustrating. Automation could also be better. **Recommendations to others considering Upland Adestra:** Research the software, test it, and work with their customer services team to ensure that the product will meet your needs. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra is a fairly simple platform that allows our team to send various email campaigns ranging from marketing to customer services. Customer Service is general helpful and responsive, and we have been able to integrate our branding / style to ready-to-go templates. ### 35. Stable email platform, but support needs work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Upland Adestra?** Reliable SaaS based email marketing platform, with enterprise grade features, maintained well. **What do you dislike about Upland Adestra?** CPM high, support has suffered significantly since Adestra was acquired by Upland. Proactive platform issue notification needs work. API can be slow to respond. Account management is very poor in our experience. **Recommendations to others considering Upland Adestra:** watch out for overage charges in contract term **What problems is Upland Adestra solving and how is that benefiting you?** Easily manage high email volumes, and regular outbound campaigns. Solid deliverability, and response processing. ### 36. Targeted Email Marketing Solutions, But a Bit Complex **Rating:** 3.5/5.0 stars **Reviewed by:** Alexis C. | Editor of Little Rock Family magazine, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2019 **What do you like best about Upland Adestra?** I use Adestra to send out e-newsletters to a subscriber database. As a magazine editor, my favorite thing about Adestra is that it allows me to easily edit the HTML within the newsletter and adjust the preview text that readers see. **What do you dislike about Upland Adestra?** Adestra is a bit complex. Figuring out how to use all of the special features takes time and training. However, their customer service is top notch and has always helped me very quickly if I ran into a problem. **Recommendations to others considering Upland Adestra:** It's expensive so it needs to be worth the money for your company! Although I don't deal with the budget end of it, I know from my managers that it's much more costly than many other similar softwares that can offer similar results. **What problems is Upland Adestra solving and how is that benefiting you?** It has helped us increase our open rate on our e-newsletters thanks to the option to "resend" the newsletter to non-openers. I get to write a new subject line and send the same email out to people who didn't open it the first time around. ### 37. Adestra is an Exceptional ESP! **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2018 **What do you like best about Upland Adestra?** On behalf of BrightWave, I'd like to thank Immanuel, Colin, and Erik for the tremendous effort they've put into ensuring our account is firing on all cylinders. As an customer-centric email agency, our goal is to provide top level service to our clientele, and the Adestra team has mirrored those efforts in their dealings with our team. In my nearly 10 years of digital marketing experience, this has been the single best support team I've had the pleasure of interacting with. We look forward to our continued partnership. **What do you dislike about Upland Adestra?** There's nothing our team truly dislikes about the platform. **Recommendations to others considering Upland Adestra:** Use it. **What problems is Upland Adestra solving and how is that benefiting you?** Simple, effective and efficient email data management and deployment. ### 38. Great platform and even better team **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | Chief Digital Officer, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2017 **What do you like best about Upland Adestra?** Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with. **What do you dislike about Upland Adestra?** More of an area of development, rather than an actual dislike, but would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules. **Recommendations to others considering Upland Adestra:** I have already recommended to many people and if CRM tools come up for selection in any future role I may have, Adestra would certainly be in the mix. **What problems is Upland Adestra solving and how is that benefiting you?** Despite being a small team, with limited resources, the platform and support have enabled us the levels of targeting, personalisation and volumes usually associated with CRM from much bigger brands. ### 39. Account Team/Support is Second to None **Rating:** 5.0/5.0 stars **Reviewed by:** Sonia M. | Digital Marketing Manager, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2017 **What do you like best about Upland Adestra?** MessageFocus certainly meets our needs, but the Adestra team is what sets this company apart. Our users have glowing praise for the Support team, and the Account team have worked tirelessly to understand our needs (and our quirks). They've truly gone above and beyond to ensure that we get the most out of the platform. **What do you dislike about Upland Adestra?** We had some hiccups during our account setup, with data requirements not being fully understood. Together, we found an interim solution that enabled us to keep moving forward, and Adestra dug in to understand our complexities and developed a custom solution to meet our current needs and set us up for the future. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra has enabled us to streamline email communication for all marketing teams across our organization, and we continue to see adoption across other areas of the business. We've seen resource and process efficiencies, and are seeing wider adoption of A/B testing, personalization and segmentation. ### 40. Powerful system that makes delivering successful automation campaigns easy **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra N. | Senior Marketing Executive, Events Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2017 **What do you like best about Upland Adestra?** Very easy to set up a basic MAP and even easier to add layers and visualise potential new paths and outcomes. Support are fantastic, account management is dedicated to supporting our teams with finding solutions and coming up with new ideas . **What do you dislike about Upland Adestra?** The way Email editor modules work is not standardised. As I work across a multitude of different Workspaces, I would prefer my efforts to not be spend trying to figure out how a particular version of the editor work on a different workspace. **Recommendations to others considering Upland Adestra:** Always opt for the email editor function as opposed to HTML as they are more versatile and quicker to use. Think about all of the module variables you would like in the editor from the outset so you can be more cost effective in your set up. Always ask Adestra for best practice support if in doubt. **What problems is Upland Adestra solving and how is that benefiting you?** Improving customer interaction, adapting campaigns based on insightful reporting, improving customer conversion. It's a really great tool. ### 41. A very comprehensive system that delivers results **Rating:** 4.5/5.0 stars **Reviewed by:** Johanna B. | Web Content & Marketing Writer, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2017 **What do you like best about Upland Adestra?** We've used Adestra for email marketing for some time now and in the last year we have focused on mailing automation - often with triggered, personalised or interactive elements. We are very happy with the results, on several levels. Firstly, the automated programs have clearly boosted our open and click rates. Secondly, automation makes our day-to-day mailing workload more manageable. Finally, it's helped us spot further possibilities for new campaigns, which we hadn't thought of creating before. So all in all, Adestra automation has opened up big marketing opportunities for us. **What do you dislike about Upland Adestra?** We find the APB intuitive, but sometimes the rest of the platform presents more of a challenge. So it's been a learning curve to use it to its fullest extent, though the support team has been helpful when we've got stuck. Now that we feel we've got to grips with it, we have been able to create some extremely effective campaigns on Adestra and will probably continue to discover even better ways to use it. **What problems is Upland Adestra solving and how is that benefiting you?** Our mailing has two main facets - brand awareness and sales. We've found that our automated programs are mainly focused on branding. On the pure marketing side we use the platform to sell products and introduce new lines and offers. We of course know the mailing drives direct sales results. And what is interesting is that those customers who don't click-and-buy directly from the emails, refer back to the emails - so they play a 'assist' role in customers decision making for future purchases. ### 42. Very powerful platform, with abundance of support **Rating:** 4.0/5.0 stars **Reviewed by:** becky t. | Email Marketing Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2017 **What do you like best about Upland Adestra?** I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients. They are very competent and attentive which is a big help in the agency field when going to another person really helps take the weight off queries. The functionality on Adestra is great, with its multi level platform ensuring that our clients can navigate around the system with organisational ease. I enjoy the conferences and webinars that Adestra provide **What do you dislike about Upland Adestra?** We would like to see more in depth integrations available for Magento, and would also like to see additional features within the editor, or even a complete "build your own" templating system which means we don't need to use our developers. **What problems is Upland Adestra solving and how is that benefiting you?** Again, Adestra are always on hand to provide us with documentation, conference calls and to assist on the general on boarding and retention of clients. This is great for a busy email manager. ### 43. I use it everywhere I go **Rating:** 4.5/5.0 stars **Reviewed by:** Paul M. | Head of Marketing, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2017 **What do you like best about Upland Adestra?** The customer support is excellent which is the most important thing in any ESP because it means that you can overcome anything else. The email editor and the reporting are both super intuitive which is why I brought Adestra in when I joined Prospect. This is the third organisation I have been at that has invested in Adestra because it is such an upgrade on the in-house, bespoke or smaller off-the-shelf platforms they were using. **What do you dislike about Upland Adestra?** There are a few things about the editor that I find mildly frustrating but I have no major complaints and never have. Most niggles are promptly sorted out by the customer support team. **What problems is Upland Adestra solving and how is that benefiting you?** We are a small team and quickly realised we need a high level of automation to give the appearance to our customers that we are much bigger than we are. Using Adestra's Automated Programme Builder we have been able to convert several thousand free newsletter readers into paying magazine subscribers. ### 44. Power Platform with the Best Email Editor in the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Ronald M. | Owner, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Upland Adestra?** Adestra is part of our portfolio of marketing platforms we bring to and implement in the association market. It's one of our leading email marketing tools because of its ease of use, powerful email editor, unique account structure, deep feature set and visual automation program builder. The Adestra email editor not only allows a non-technical person to build out complex responsive layouts with no knowledge of HTML, it also allows your marketing and communications team to restrict which sections can be edited and exactly how specific sections can be manipulated. This capability allows the organization to control their brand as they delegate sending responsibilities to other business units within the organization. **What do you dislike about Upland Adestra?** I wouldn't categorize this as a "dislike" but more of a "like to have". It would be great to be able to kick-off automation workflows using web hooks. We do a lot of integration work on top of the Adestra platform and this capability would solve some specific business cases for clients. We do have other mechanisms to accomplish these business cases but web hooks would be a more elegant solution. **What problems is Upland Adestra solving and how is that benefiting you?** We've implemented Adestra along with our integration technology for dozens of associations which has made these organizations' communication/marketing teams more efficient with their email production leveraging the email editor and automation programs. The reporting is also excellent and allows these organizations to make informed strategic decisions about how they communicate with their members. ### 45. Pretty easy to use setting up and deploying emails **Rating:** 4.0/5.0 stars **Reviewed by:** Erica F. | Director of Marketing, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Upland Adestra?** Their support team is unparalleled. I am able to get on live chat and in seconds be talking to someone to trouble shoot an issue in my HTML or figure out how to send an AB test. My account rep is also very responsive and helps me with occasional questions. Reporting at a basic level is reliable and I like that you can compare your stats to industry benchmarks. **What do you dislike about Upland Adestra?** Their WYSIWYG email editor introduces weird code sometimes. I have to frequently remove weird "" callouts that are added to my code if I edit copy in the editor. Also, sending a time-of-day test is very difficult to set up. You have to set up different campaigns and then suppress the different campaigns from one another to test different send times (instead of just saying "send x% of my campaign at this time and y% of my campaign at that time.") **What problems is Upland Adestra solving and how is that benefiting you?** I work in Adestra for the Business Marketing Association of Colorado, a nonprofit business networking group for which I run the email newsletter program on a volunteer basis. At BMA we are using it to deploy ongoing communications to our members, and it solves the problem well. At the moment we are not using it for any marketing automation/onboarding communications. ### 46. Robust platform with the ability to automate and optimize email campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Marc A. | Senior Marketing Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Upland Adestra?** It's easy to create filters to segment your data into groups of users to target with personalized campaigns. The API integration makes it easy to continuously add new users to campaigns and the automation programs allow you to easily start and stop campaigns as needed. Robust reporting makes it easy to analyze results. **What do you dislike about Upland Adestra?** Although AB testing is easy with this platform it does not include the statistical significance of the test results so I have to export the results and manually calculate the significance. It's easy to do, just an additional step needed to validate results. **Recommendations to others considering Upland Adestra:** If you're looking for a robust email platform that allows you to continuously AB test your campaigns to improve open rates, click rates and purchase conversions then Adestra can help you take your email marketing to the next level. **What problems is Upland Adestra solving and how is that benefiting you?** We're keeping users that have abandoned their cart during the checkout process engaged and reminding users that their software license is expiring so they can continue using the full featured product. As a result, we've seen increased engagement from our users and increased in revenue from email marketing. ### 47. A great upgrade from all our previous systems **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | Manager, Rich Media, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2017 **What do you like best about Upland Adestra?** Adestra has proven to be a great asset for our team over the last two years. The platform is robust and provides great analytics, great user data and still maintains a simplicity that allows non-technical users to take advantage of the tools as well. **What do you dislike about Upland Adestra?** While the system is super robust, there are a few report features/data sets that I'd like to be able to export easier. With an API, it may be more doable than I'm aware but we've run into a few scenarios where data was available in the system but we weren't able to export it the same way. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra has been our launching pad for weekly emails to our employees as well as regular emails to our students (90k+). We've been able to provide timely messages to all our audiences and keep track of the message effectiveness with Adestra. This in turns allows us to continually fine tune our messaging as well. We've also see a large growth in our prospective student/nurturing programs through Adestra, which has allowed us to reach out to specific targeted audiences and provide automated information about the programs they're interested in. ### 48. Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Upland Adestra?** I like that I can set up an automation where email sends will be filtered and sent out at a future point in time without having to manually update the filter before sending. **What do you dislike about Upland Adestra?** I wish there was a good way for me to keep my workspace neat by deleting past campaigns. I also wish there was a good way to permanently delete lists. **What problems is Upland Adestra solving and how is that benefiting you?** It allows me to efficiently send out emails to large groups of people with minimal effort due to the automation feature. ### 49. User friendly email marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Upland Adestra?** Adestra is easy to use and flexible. It can handle the essential functions of a standard class enterprise ESP. By far has one of the cleanest UI's. **What do you dislike about Upland Adestra?** Adestra can lack some of the more advanced or complex lifecycle functionality found in a Marketo or SFMC. Ideal for finance industries not so much for e-commerce **Recommendations to others considering Upland Adestra:** For most verticals, Adestra provides a solid platform to execute enterprise class objectives. My suggestion for more complex project needs, is to ensure during discovery that you are certain about what functionality are must haves. **What problems is Upland Adestra solving and how is that benefiting you?** As an email marketing consultant, my clients come to me when trying to find the most optimum solution specific to their overall goal. Across the board, using Adestra clients are able to send timely messaging, drill down to the individual user and user habits and see a return on ROI based on those metrics. ### 50. General Account Management support and implementation of APB **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag G. | CRM Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Upland Adestra?** The level of support has been amazing and Alex has been on hand for our queries in quick time. We use Adestra both for ourselves and as a prefered partner for our own clients, therefore, it is important that we have clear and timely communications when required. We recently implemented the Automated Programme Builder for one of our clients and this involved our client having to hop between and being able to understand 2 systems (both ourselves and Adestra). Our account manager Alex Mocanu was able to articulate what was required and set up a demo and assisted us through to delivery of the ABP product. **What do you dislike about Upland Adestra?** There was nothing to dislike, therefore I cannot go into this further. **What problems is Upland Adestra solving and how is that benefiting you?** We are utilising the ABP to use nurture campaigns and we hope to see greater click throughs and uptake. ## Upland Adestra Discussions - [What is the best way to use this product?or easy ways](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) - 1 comment, 1 upvote - [View Upland Adestra pricing details and edition comparison](https://www.g2.com/products/upland-adestra/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-17+09%3A24%3A02+-0500&secure%5Bsession_id%5D=f1ecd360-835d-4b21-85db-007aeedf920d&secure%5Btoken%5D=5dd3d5d3dedea16d3749907b0600a86d5ed6164ce464fd3f61604ac558523ebe&format=llm_user) ## Upland Adestra Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Generative AI** - AI Text Generation **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top Upland Adestra Alternatives - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,195 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,672 reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - 4.1/5.0 (708 reviews)