Adestra is part of our portfolio of marketing platforms we bring to and implement in the association market. It's one of our leading email marketing tools because of its ease of use, powerful email editor, unique account structure, deep feature set and visual automation program builder.
The Adestra email editor not only allows a non-technical person to build out complex responsive layouts with no knowledge of HTML, it also allows your marketing and communications team to restrict which sections can be edited and exactly how specific sections can be manipulated.
This capability allows the organization to control their brand as they delegate sending responsibilities to other business units within the organization.
I wouldn't categorize this as a "dislike" but more of a "like to have". It would be great to be able to kick-off automation workflows using web hooks.
We do a lot of integration work on top of the Adestra platform and this capability would solve some specific business cases for clients. We do have other mechanisms to accomplish these business cases but web hooks would be a more elegant solution.
We've implemented Adestra along with our integration technology for dozens of associations which has made these organizations' communication/marketing teams more efficient with their email production leveraging the email editor and automation programs.
The reporting is also excellent and allows these organizations to make informed strategic decisions about how they communicate with their members.