CTM Pricing Overview

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CTM Pricing Key Insights

Last updated on Apr 09, 2026

CTM offers 4 pricing editions, starting from $79 to $1,999 . CTM pricing tiers are designed to support different usage levels and team sizes. CTM also offers a free trial. Compare the CTM pricing table below to figure out the best fit for your needs. Some plans may require you to contact CTM for custom pricing.

Marketing Lite — $79 / Per Month

Marketing Pro — $179 / Per Month

Sales Engage — $329 / Per Month

Enterprise — $1,999 / Per Month

Rated 4.5 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Marketing Lite

$79.00

Per Month

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Attribution essentials to measure the impact of your marketing efforts

Marketing Pro

$179.00

Per Month

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Conversation intelligence & automation to put actionable data in your hands.

Agency-friendly with white label options & included sub-accounts

Form tracking and attribution with 5,000 form submissions included

3,000 transcribed minutes included

Custom AI call analysis with AskAI

If/then triggers to automate custom lead flows, call scoring, & analysis

Premium marketing integrations including Google Ads, GA4, and HubSpot

Open API access and developer resources for personalized solutions

Enhanced security and HIPAA/GDPR compliance

Full access to live phone & chat support from product experts

Sales Engage

$329.00

Per Month

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A full-suite designed for sales to convert more leads, faster

Flexible structure to scale with unlimited sub-accounts

Customizable VOIP softphone to power inbound and outbound teams

3,000 transcribed minutes with AskAI Summaries included

VoiceAI, Smart Dialer, and advanced outbound technology

Advanced skills and weight-based routing

Dynamic call scripts and live coaching tools

Real-time dashboards and team performance reporting

Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise

Starting at $1,999.00

Per Month

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Customize your plan with enterprise-grade features that scale with you

CallTrackingMetrics offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one!), and include unlimited users with just one subscription. You only pay for the data you use, and there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment.

Pricing information for CTM is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase CTM must be conducted with the seller.

Subscription fees provide access to all the plan features and integrations. Purchase of new phone numbers, premium features, and usage are extra costs, with market leading pricing, based on volume and plan. Some value add-ons such as live chat widgets require an additional license fee.

Pricing information was last updated on September 03, 2025

CTM Pricing FAQs

Generated using AI

CTM's pricing is best suited for marketing agencies and mid-market businesses based on G2 reviewer demographics, with a strong concentration of Small Business and Mid-Market reviewers across marketing, healthcare, construction, and legal industries. G2 reviewers from small agencies frequently highlight the Marketing Pro tier's white label options and sub-account structure as ideal for managing multiple clients. Mid-market companies in industries like transportation, health care, and law praise the Sales Engage tier for its call center and routing capabilities. Enterprise-level organizations with complex telephony needs and dedicated support requirements align with CTM's top tier. Solo operators or very small businesses with minimal call volume may find even the entry tier a stretch.

CTM does not offer a permanent free version, but a free trial is available for evaluating its capabilities before committing. According to G2's pricing data for CTM, the entry-level Marketing Lite tier at $79/month covers core attribution, call recording, and basic routing. CTM's higher tiers unlock significantly more value: Marketing Pro at $179/month adds AI call analysis, form tracking, HIPAA compliance, and premium integrations including Google Ads and HubSpot. Sales Engage at $329/month introduces VOIP softphone, smart dialer, and live coaching tools. The Enterprise tier starting at $1,999/month adds dedicated account management and professional services, suited for complex, large-scale deployments.

CTM is widely regarded as good value across G2 reviews, with the majority of reviewers praising its competitive pricing relative to feature depth. G2 reviewers frequently highlight that CTM offers more capabilities than competitors at a lower cost, with several noting they switched from platforms charging significantly more for equivalent or fewer features. One G2 reviewer reported saving up to 60% compared to their previous call tracking system. However, some G2 users flag that costs can escalate with high call volumes, multiple tracking numbers, or advanced integrations like Salesforce. Small businesses on tight budgets occasionally find CTM's pricing of CTM's higher tiers prohibitive, but the overall sentiment strongly favors CTM as a cost-effective solution.

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CTM (formerly... Pricing Reviews

(2)

Aaron W.

CEO

Small-Business (50 or fewer emp.)

11/24/2020

"Empowered Our Client's Marketing Efforts with Reliable Data Insights"

5/5

What do you like best about CTM?

I appreciate CallTrackingMetrics for providing development-minded solutions that allow us to effectively configure and manage workflows. The ease of setup and the ability to harness data effectively to measure campaign success is impressive. I find the Ask AI features, webhooks, and conditional logic extremely useful for clean, flexible data management. The focus on content deliverability and not just design, combined with excellent dedicated support, adds immense value. Review collected by and hosted on G2.com.

What do you dislike about CTM?

I find the lack of better preset templates challenging, and I wish there was an option that would allow us to copy and paste these preset templates across all of our sub-accounts. Review collected by and hosted on G2.com.

Recommendations to others considering CTM:

In looking into phone call tracking software CallTrackingMetrics has everything we need as an agency. Most importantly their interface is built to be affordable, scalable, lean and agency-friendly. Review collected by and hosted on G2.com.

What problems is CTM solving and how is that benefiting you?

I use CallTrackingMetrics to solve call tracking issues, ensuring marketing campaign success by relying on data quality and getting insights into call quality rather than just call volume. Review collected by and hosted on G2.com.

Response from Andrew Clark of CTM (formerly...

edit

Thanks for your review, Aaron!

Sam S.

12/15/2025

"Integrated but Needs UI Modernization"

3.5/5

What do you like best about CTM?

I appreciate CallTrackingMetrics for its ease of use in call routing and the good pricing. The convenience of having combined tracking and a softphone with Salesforce integration, as well as Google Ads integration, all in one platform means I don't need multiple systems to perform our needed functions. The initial setup was pretty easy, even though we have a lot of tracking. Review collected by and hosted on G2.com.

What do you dislike about CTM?

The UI is still really outdated, lacks modern aesthetic. It could be better organized in their menu and they could actually implement the things they say they will. Review collected by and hosted on G2.com.

Response from Andrew Clark of CTM (formerly...

edit

Thanks for the thoughtful review. We've got some planned product updates coming in the new year.