Best Enterprise Attribution Software

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 178

Category Stats (Oct 2026)

  • Average Rating: 4.57/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 15, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 50,200+ Authentic Reviews
  • 178+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Invoca, impact.com, CaliberMind, Adobe Marketo Measure (formerly Bizible), Dreamdata, Salesforce Marketing Cloud, and Factors.AI.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=invoca&focus%5B%5D=impact-com&focus%5B%5D=calibermind&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=dreamdata&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=factors-ai&segment=enterprise)

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,232

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.0/10 (Category avg: 8.9/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HubSpot Marketing Hub, enjoying seamless integration and powerful automation features.
  • Users appreciate the user-friendly email marketing features of HubSpot, enabling powerful campaigns with ease and efficiency.
  • Users appreciate the beginner-friendly tools of HubSpot Marketing Hub, making powerful marketing effortless and streamlined.
  • Users find HubSpot Marketing Hub's intuitive interface and automation tools enhance productivity and simplify marketing tasks.
  • Users value the automation capabilities of HubSpot Marketing Hub, effectively streamlining workflows and enhancing productivity.
Cons
  • Users find the learning curve steep, requiring significant training to effectively use HubSpot Marketing Hub's features.
  • Users find the missing features in HubSpot Marketing Hub restrictive, especially for smaller teams needing advanced functionality.
  • Users find the limited features of cheaper plans restrictive, hindering their ability to fully utilize HubSpot Marketing Hub.
  • Users find the pricing quite expensive, especially as their contact list and needs grow beyond the basic plans.
  • Users find HubSpot Marketing Hub's high pricing challenging, especially for smaller teams needing advanced features.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Invoca

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Average Rating: 4.5/5.0

Total Reviews: 926

How Do G2 Users Rate Invoca?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Invoca?

  • Seller: Invoca
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @Invoca
    4,204 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    379 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 38% Small, 33% Medium

What Do G2 Reviewers Say About Invoca?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent support from Invoca, enhancing their success with dedicated specialists and responsive teams.
  • Users appreciate the ease of use of Invoca, particularly due to its intuitive interface and helpful dashboards.
  • Users appreciate the insightful analytics of Invoca, enhancing understanding of customer interactions and optimizing marketing efforts.
  • Users commend Invoca's thorough and responsive customer support, which significantly enhances their overall experience and satisfaction.
  • Users commend Invoca for its attribution accuracy, enabling informed marketing decisions and optimizing spending effectively.
Cons
  • Users note the steep learning curve for new users, which can hinder efficiency and ease of use during onboarding.
  • Users express frustration over missing features in Invoca, particularly the lack of Spanish translation and complex integrations.
  • Users experience call issues with Invoca, particularly regarding complex tracking and lack of Spanish translation.
  • Users find the complexity of reporting setup in Invoca frustrating, hindering effective dashboard customization and integration.
  • Users find the complex setup of Invoca challenging, particularly with advanced features and reporting customizations.

What Are Recent G2 Reviews of Invoca?

What Are G2 Users Discussing About Invoca?

impact.com

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

Average Rating: 4.4/5.0

Total Reviews: 2,482

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How Do G2 Users Rate impact.com?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.5/10 (Category avg: 8.9/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 66% Small, 16% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users note that customer support is lacking, which negatively impacts the overall experience with impact.com.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

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CaliberMind

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.”

Average Rating: 4.5/5.0

Total Reviews: 194

How Do G2 Users Rate CaliberMind?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind CaliberMind?

  • Seller: Integrate
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Boulder, CO
  • LinkedIn® Page: www.linkedin.com
    303 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 45% Large

What Do G2 Reviewers Say About CaliberMind?

AI-generated summary from verified user reviews

Pros
  • Users find CaliberMind's platform to be incredibly easy to use, enhancing integration and onboarding experiences significantly.
  • Users value the visibility and insights provided by CaliberMind, enhancing their understanding of marketing performance and ROI.
  • Users highlight the exceptional attribution accuracy of CaliberMind, enhancing their understanding of marketing performance and ROI.
  • Users value the exceptional customer support from CaliberMind, praising their responsiveness and dedication to successful onboarding.
  • Users value the powerful data centralization of CaliberMind, enhancing visibility into customer journeys and campaign effectiveness.
Cons
  • Users experience a steep learning curve with CaliberMind, making it challenging to fully utilize the tool's features.
  • Users find the complexity of CaliberMind challenging, requiring significant time and education for effective usage and integration.
  • Users highlight a steep learning curve with CaliberMind, needing significant time and effort to navigate the complex platform.
  • Users note the frequent UI changes and documentation lag can hinder usability and disrupt consistent workflows.
  • Users find CaliberMind to have a not intuitive setup process, complicating effective use and real-time data access.

What Are Recent G2 Reviews of CaliberMind?

What Are G2 Users Discussing About CaliberMind?

Adobe Marketo Measure (formerly Bizible)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

Average Rating: 4.7/5.0

Total Reviews: 142

How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.5/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.6/10 (Category avg: 8.9/10)

Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 71% Medium, 18% Small

What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 273

How Do G2 Users Rate Dreamdata?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.5/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • Twitter: @DreamdataIO
    291 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 33% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their marketing efforts significantly.
  • Users value the attribution accuracy of Dreamdata, effectively linking marketing efforts to revenue outcomes and customer journeys.
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their understanding and performance optimization.
  • Users value the insights provided by Dreamdata, enhancing their understanding of customer journeys and improving performance.
  • Users value the ease of use of Dreamdata, praising its intuitive interface and seamless implementation features.
Cons
  • Users experience a steep learning curve with Dreamdata, finding setup and navigation quite challenging initially.
  • Users have noted the missing features in Dreamdata, particularly the lack of comprehensive comparison and funnel reporting options.
  • Users express frustration with inadequate reporting options in Dreamdata, highlighting a lack of customizability and essential features.
  • Users find the interface not intuitive and emphasize the steep learning curve for maximizing Dreamdata's capabilities.
  • Users express frustration with poor reporting capabilities, noting that manual setup hampers efficiency and usability.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.0/5.0

Total Reviews: 4,579

How Do G2 Users Rate Salesforce Marketing Cloud?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Salesforce Marketing Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Salesforce Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find the user-friendly UI of Agentforce Marketing enhances their experience and boosts engagement effectively.
  • Users value the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion.
  • Users value the seamless integrations of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys.
  • Users appreciate the automation capabilities of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort.
  • Users highly value the automation capabilities of Agentforce Marketing, enhancing efficiency and personalization in campaigns.
Cons
  • Users find the learning curve steep for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance.
  • Users face a steep learning curve with Agentforce Marketing, requiring significant effort to master SQL and AMPScript.
  • Users find the complexity of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge.
  • Users find the product expensive, making it less accessible despite its capabilities and features.
  • Users find the complex usage of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes.

What Are Recent G2 Reviews of Salesforce Marketing Cloud?

What Are G2 Users Discussing About Salesforce Marketing Cloud?

Factors.AI

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

Average Rating: 4.5/5.0

Total Reviews: 238

How Do G2 Users Rate Factors.AI?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.1/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Factors.AI?

  • Seller: Factors.AI
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Stamford, US
  • Twitter: @factorsai
    219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    110 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Medium, 35% Small

What Do G2 Reviewers Say About Factors.AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Factors.AI, enjoying a smooth and intuitive interface for analysis.
  • Users appreciate the detailed insights and user-friendly interface of Factors.AI, enabling informed decision-making efficiently.
  • Users appreciate the detailed analytics of Factors.AI, enabling quick access to insights for informed decision-making.
  • Users commend the outstanding customer support of Factors.AI, noting proactive assistance and weekly syncs for maximized platform use.
  • Users value the real-time buyer intent tracking of Factors.AI, enhancing outreach efforts significantly.
Cons
  • Users note a lack of information on individual prospects, limiting the tool's effectiveness in targeting campaigns.
  • Users note a steep learning curve with Factors.AI, suggesting better tutorials could improve the onboarding experience.
  • Users express concern over the missing features in Factors.AI, particularly the lack of detailed prospect identification.
  • Users note a steep learning curve with Factors.AI, indicating a need for better tutorials to assist in onboarding.
  • Users desire more granular data, highlighting the identification issues that limit the understanding of individual prospects.

What Are Recent G2 Reviews of Factors.AI?

What Are G2 Users Discussing About Factors.AI?

LiveRamp

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

Average Rating: 4.1/5.0

Total Reviews: 104

How Do G2 Users Rate LiveRamp?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 6.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 6.3/10 (Category avg: 8.9/10)

Who Is the Company Behind LiveRamp?

  • Seller: LiveRamp
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @LiveRamp
    6,443 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®
  • Ownership: NYSE: RAMP

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 48% Large, 33% Medium

What Do G2 Reviewers Say About LiveRamp?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of LiveRamp, enabling effortless navigation and efficient audience management.
  • Users value the seamless connectivity of LiveRamp, enhancing data utilization across multiple platforms effortlessly.
  • Users value LiveRamp for its effective audience activation, enhancing marketing strategies across various channels and platforms.
  • Users value LiveRamp for its robust and secure data management, ensuring effective audience activation and data privacy.
  • Users appreciate the effective channel management of LiveRamp, enhancing data connectivity and audience targeting for marketing.
Cons
  • Users find LiveRamp's setup and onboarding process difficult to learn, impacting activation and overall user experience.
  • Users find LiveRamp expensive, feeling pressured to spend more for essential setup support and features.
  • Users experience poor customer support with LiveRamp, facing process breakdowns and unresponsive representatives that hinder problem resolution.
  • Users find the learning curve challenging, making it difficult to navigate and effectively use LiveRamp.
  • Users find the long waiting times for updates frustrating, often experiencing delays in getting answers and resolving issues.

What Are Recent G2 Reviews of LiveRamp?

What Are G2 Users Discussing About LiveRamp?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,969

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find Demandbase One to have a difficult learning curve that complicates initial usage and requires time to master.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

Openprise

Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com.

Average Rating: 4.9/5.0

Total Reviews: 63

How Do G2 Users Rate Openprise?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Openprise?

  • Seller: Openprise
  • Year Founded: 2014
  • HQ Location: San Mateo, US
  • Twitter: @openprisetech
    3,573 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Large, 34% Medium

What Do G2 Reviewers Say About Openprise?

AI-generated summary from verified user reviews

Pros
  • Users value the booking efficiency of Openprise, benefiting from its strong database and flexible lead routing options.
  • Users value the strong database and flexible lead routing options provided by Openprise for effective data management.
  • Users value the strong database and storage modules in Openprise, enabling complex lead routing with flexibility.
  • Users appreciate the flexibility of Openprise, allowing for diverse and complex lead routing methods effortlessly.
  • Users value the strong database and storage capabilities of Openprise, enabling complex lead routing methods effectively.
Cons
  • Users find the poor navigation of Openprise frustrating, indicating a need for improved user interface design.

What Are Recent G2 Reviews of Openprise?

What Are G2 Users Discussing About Openprise?

Nielsen Marketing Cloud

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

Average Rating: 3.6/5.0

Total Reviews: 56

How Do G2 Users Rate Nielsen Marketing Cloud?

  • Has the product been a good partner in doing business?: 7.3/10 (Category avg: 9.4/10)

Who Is the Company Behind Nielsen Marketing Cloud?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • Twitter: @Nielsen
    182,466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 42% Large, 31% Small

What Do G2 Reviewers Say About Nielsen Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Nielsen Marketing Cloud, benefiting from its simple navigation and quick information access.
  • Users find Nielsen Marketing Cloud incredibly helpful for quick insights and efficient research assistance, enhancing their experience.
  • Users value the advanced segmentation and data analysis tools of Nielsen Marketing Cloud for improving marketing strategies.
  • Users value the advanced segmentation and data analysis tools in Nielsen Marketing Cloud for insightful audience understanding.
  • Users value the marketing efficiency of Nielsen Marketing Cloud, gaining accurate insights for better decision-making.
Cons
  • Users find Nielsen Marketing Cloud to be expensive, making it less accessible for startups and small businesses.
  • Users find the steep learning curve challenging, leading to difficulties in adapting to the Nielsen Marketing Cloud.
  • Users find the complexity of the interface daunting, making it challenging and costly for small businesses to adopt.
  • Users find data export challenging, particularly when working remotely, complicating their ability to download reports effectively.
  • Users dislike the expensive pricing and complexity, finding it burdensome for small businesses.

What Are Recent G2 Reviews of Nielsen Marketing Cloud?

What Are G2 Users Discussing About Nielsen Marketing Cloud?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,273

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How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • Twitter: @ActiveCampaign
    13,203 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
  • Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
  • Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
  • Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
  • Users express concerns about the missing features such as easy form building and custom date triggers.
  • Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
  • Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

Average Rating: 4.5/5.0

Total Reviews: 1,745

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How Do G2 Users Rate CallRail?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.6/10 (Category avg: 8.9/10)

Who Is the Company Behind CallRail?

  • Seller: CallRail
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • Twitter: @CallRail
    6,067 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    359 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Real Estate
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About CallRail?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of CallRail, facilitating smooth call management and effective tracking of marketing efforts.
  • Users value the ease of use and powerful tracking features of CallRail, enhancing lead management and marketing insights.
  • Users value the powerful call tracking capabilities of CallRail, providing clear insights into effective marketing campaigns.
  • Users find the insightful tracking capabilities of CallRail essential for understanding their call campaigns effectively.
  • Users appreciate the call recording features of CallRail, enabling effective communication and easy access to important calls.
Cons
  • Users note the missing features in CallRail, like advanced automations and better voice assistance, affecting usability.
  • Users report integration issues with third-party apps and CRM systems, causing challenges in setup and functionality.
  • Users face frequent call issues with CallRail, particularly in forwarding calls and CRM integration challenges.
  • Users note that CallRail can be expensive, especially with pricing adding up quickly and costs similar to alternatives.
  • Users find the learning curve steep, especially for bulk management and navigating the platform efficiently.

What Are Recent G2 Reviews of CallRail?

What Are G2 Users Discussing About CallRail?

LeadsRx

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conversion Tracking Pixel™ and built-in identity graph technologies. These result in getting onboarded in days instead of months, customer journey maps that stitch together journeys across devices and browsers, and Return on Ad Spend (ROAS) reports that cover the broadest range of marketing channels including digital, radio, TV, podcast, OTT, and more. We view our mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. This enables brands to grow their business by putting the customer at the center of everything they do. Teams that use LeadsRx reduce wasted ad spend, optimize the customer journey, and make data-based decisions that stand the test of time.

Average Rating: 4.4/5.0

Total Reviews: 50

How Do G2 Users Rate LeadsRx?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.5/10 (Category avg: 8.9/10)

Who Is the Company Behind LeadsRx?

  • Seller: Unbounce
  • Year Founded: 2009
  • HQ Location: Vancouver
  • Twitter: @unbounce
    72,651 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    124 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 42% Small, 33% Large

What Are Recent G2 Reviews of LeadsRx?

What Are G2 Users Discussing About LeadsRx?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated