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Best Enterprise Attribution Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Enterprise Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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14 Listings in Enterprise Attribution Software Available

(14,402)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
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20% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
    • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
    • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,106
    Features
    1,410
    Email Marketing
    1,350
    Intuitive
    1,276
    Automation
    1,214
    Cons
    Missing Features
    954
    Learning Curve
    953
    Limited Features
    940
    Expensive
    764
    Complexity
    590
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Integrations
    Average: 8.6
    8.2
    Marketing Channels
    Average: 9.0
    8.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,885 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
  • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
  • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,106
Features
1,410
Email Marketing
1,350
Intuitive
1,276
Automation
1,214
Cons
Missing Features
954
Learning Curve
953
Limited Features
940
Expensive
764
Complexity
590
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
8.3
Integrations
Average: 8.6
8.2
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,885 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.9
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    8.9
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    393 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.9
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
8.9
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,213 Twitter followers
LinkedIn® Page
www.linkedin.com
393 employees on LinkedIn®

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(181)4.5 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented an

    Users
    • Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 45% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CaliberMind is a customer intelligence platform that offers features for tracking campaign performance, analyzing engagement across marketing touchpoints, and making sense of extensive data with the help of an AI bot.
    • Users like the flexibility in adding and configuring source systems, the level of customization, the ability to access underlying SQL code, and the responsive customer support.
    • Reviewers mentioned that the platform has a steep learning curve, the user experience could be smoother, and the implementation process can be complex and time-consuming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CaliberMind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Attribution Accuracy
    43
    Insights
    43
    Helpful
    42
    Customer Support
    39
    Cons
    Learning Curve
    43
    Steep Learning Curve
    20
    Complexity
    18
    Not Intuitive
    17
    Limitations
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CaliberMind features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    9.1
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    8.9
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boulder, CO
    Twitter
    @calibermind
    669 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented an

Users
  • Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 45% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CaliberMind is a customer intelligence platform that offers features for tracking campaign performance, analyzing engagement across marketing touchpoints, and making sense of extensive data with the help of an AI bot.
  • Users like the flexibility in adding and configuring source systems, the level of customization, the ability to access underlying SQL code, and the responsive customer support.
  • Reviewers mentioned that the platform has a steep learning curve, the user experience could be smoother, and the implementation process can be complex and time-consuming.
CaliberMind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Attribution Accuracy
43
Insights
43
Helpful
42
Customer Support
39
Cons
Learning Curve
43
Steep Learning Curve
20
Complexity
18
Not Intuitive
17
Limitations
16
CaliberMind features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
8.9
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boulder, CO
Twitter
@calibermind
669 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
(1,802)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for impact.com
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100% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform that provides solutions for managing and optimizing various types of partnerships, including affiliates, influencers, B2B, and commerce content publishers.
    • Reviewers frequently mention the platform's user-friendly interface, detailed reporting features, and the ability to manage influencers and their campaigns all in one platform, which aids in time management.
    • Users experienced issues with the platform's speed, complexity, and customer support, as well as dissatisfaction with the payment system and marketplace requirements.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    542
    Features
    311
    User Interface
    298
    Affiliate Marketing
    294
    Helpful
    265
    Cons
    Not Intuitive
    162
    Learning Curve
    159
    Complexity
    147
    Poor Usability
    140
    Technical Issues
    134
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.4
    7.9
    Integrations
    Average: 8.6
    7.7
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,741 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,332 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 67% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform that provides solutions for managing and optimizing various types of partnerships, including affiliates, influencers, B2B, and commerce content publishers.
  • Reviewers frequently mention the platform's user-friendly interface, detailed reporting features, and the ability to manage influencers and their campaigns all in one platform, which aids in time management.
  • Users experienced issues with the platform's speed, complexity, and customer support, as well as dissatisfaction with the payment system and marketplace requirements.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
542
Features
311
User Interface
298
Affiliate Marketing
294
Helpful
265
Cons
Not Intuitive
162
Learning Curve
159
Complexity
147
Poor Usability
140
Technical Issues
134
impact.com features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.4
7.9
Integrations
Average: 8.6
7.7
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,741 Twitter followers
LinkedIn® Page
www.linkedin.com
3,332 employees on LinkedIn®
(1,916)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that gathers data from various lead platforms, provides account recommendations, and optimizes sales processes.
    • Users frequently mention the platform's robust user interface, its ability to automate account-based advertising and retargeting, and its seamless integration with other tools.
    • Reviewers mentioned challenges in tracking cumulative reach statistics, frequent feature updates introducing errors, and occasional slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.4
    8.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,475 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,016 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that gathers data from various lead platforms, provides account recommendations, and optimizes sales processes.
  • Users frequently mention the platform's robust user interface, its ability to automate account-based advertising and retargeting, and its seamless integration with other tools.
  • Reviewers mentioned challenges in tracking cumulative reach statistics, frequent feature updates introducing errors, and occasional slow loading times.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.3
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,475 Twitter followers
LinkedIn® Page
www.linkedin.com
1,016 employees on LinkedIn®
(146)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 72% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    7.5
    Integrations
    Average: 8.6
    9.2
    Marketing Channels
    Average: 9.0
    9.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,996 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 72% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
7.5
Integrations
Average: 8.6
9.2
Marketing Channels
Average: 9.0
9.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,996 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(237)4.7 out of 5
Optimized for quick response
7th Easiest To Use in Attribution software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    67
    Analytics
    55
    Attribution Accuracy
    50
    Ease of Use
    49
    Helpful
    45
    Cons
    Learning Curve
    23
    Missing Features
    18
    Inadequate Reporting
    12
    Poor Reporting
    12
    Limitations
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.4
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    286 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 35% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
67
Analytics
55
Attribution Accuracy
50
Ease of Use
49
Helpful
45
Cons
Learning Curve
23
Missing Features
18
Inadequate Reporting
12
Poor Reporting
12
Limitations
10
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
286 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
(14,495)4.5 out of 5
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10th Easiest To Use in Attribution software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    913
    Automation
    830
    Automation Features
    690
    Automations
    659
    Features
    604
    Cons
    Learning Curve
    431
    Expensive
    422
    Missing Features
    402
    Limited Features
    301
    Not Intuitive
    285
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,233 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    871 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
913
Automation
830
Automation Features
690
Automations
659
Features
604
Cons
Learning Curve
431
Expensive
422
Missing Features
402
Limited Features
301
Not Intuitive
285
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.4
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,233 Twitter followers
LinkedIn® Page
www.linkedin.com
871 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applica

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 42% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Nielsen Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Helpful
    4
    Analytics
    2
    Data Management
    2
    Market Segmentation
    2
    Cons
    Expensive
    2
    Learning Curve
    2
    Complexity
    1
    Expensive Pricing
    1
    High Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
    7.3
    Has the product been a good partner in doing business?
    Average: 9.4
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,181 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,074 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applica

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 42% Enterprise
  • 31% Small-Business
Nielsen Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Helpful
4
Analytics
2
Data Management
2
Market Segmentation
2
Cons
Expensive
2
Learning Curve
2
Complexity
1
Expensive Pricing
1
High Complexity
1
Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
7.3
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,181 Twitter followers
LinkedIn® Page
www.linkedin.com
29,074 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 49% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LiveRamp Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Platform Integration
    10
    Audience Activation
    6
    Data Management
    6
    Channel Management
    5
    Cons
    Difficult Learning
    6
    Learning Curve
    4
    Long Waiting Times
    4
    Poor Customer Support
    4
    Complexity
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LiveRamp features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    7.4
    Integrations
    Average: 8.6
    6.9
    Marketing Channels
    Average: 9.0
    6.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    LiveRamp
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @LiveRamp
    6,453 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,511 employees on LinkedIn®
    Ownership
    NYSE: RAMP
Product Description
How are these determined?Information
This description is provided by the seller.

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 49% Enterprise
  • 32% Mid-Market
LiveRamp Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Platform Integration
10
Audience Activation
6
Data Management
6
Channel Management
5
Cons
Difficult Learning
6
Learning Curve
4
Long Waiting Times
4
Poor Customer Support
4
Complexity
3
LiveRamp features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
7.4
Integrations
Average: 8.6
6.9
Marketing Channels
Average: 9.0
6.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
LiveRamp
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,453 Twitter followers
LinkedIn® Page
www.linkedin.com
1,511 employees on LinkedIn®
Ownership
NYSE: RAMP
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Openprise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Booking Efficiency
    1
    Data Management
    1
    Data Quality
    1
    Flexibility
    1
    Lead Generation
    1
    Cons
    Poor Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Openprise features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.4
    9.6
    Integrations
    Average: 8.6
    10.0
    Marketing Channels
    Average: 9.0
    10.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Openprise
    Year Founded
    2014
    HQ Location
    San Mateo, CA
    Twitter
    @OpenpriseTech
    3,611 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    132 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Enterprise
  • 34% Mid-Market
Openprise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Booking Efficiency
1
Data Management
1
Data Quality
1
Flexibility
1
Lead Generation
1
Cons
Poor Navigation
1
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.4
9.6
Integrations
Average: 8.6
10.0
Marketing Channels
Average: 9.0
10.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,611 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
(1,623)4.5 out of 5
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3rd Easiest To Use in Attribution software
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20% Off: $40/month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a tool that assists in gathering feedback, tracking leads from digital ads, monitoring customer service interactions, and providing AI insights for trends and campaign management.
    • Reviewers frequently mention the ease of use, the clarity of AI insights, the effectiveness of the transcription capabilities, and the convenience of integration with other platforms such as Google Analytics, Google Ads, and WordPress.
    • Reviewers mentioned issues with the cost for smaller clients, the complexity of reporting depending on the amount of data, the need for better robocall blocking, and the difficulty in understanding some of the more advanced settings.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    99
    Features
    92
    Call Tracking
    91
    Helpful
    72
    Call Recording
    62
    Cons
    Integration Issues
    24
    Learning Curve
    24
    Missing Features
    23
    Expensive
    22
    Call Issues
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a tool that assists in gathering feedback, tracking leads from digital ads, monitoring customer service interactions, and providing AI insights for trends and campaign management.
  • Reviewers frequently mention the ease of use, the clarity of AI insights, the effectiveness of the transcription capabilities, and the convenience of integration with other platforms such as Google Analytics, Google Ads, and WordPress.
  • Reviewers mentioned issues with the cost for smaller clients, the complexity of reporting depending on the amount of data, the need for better robocall blocking, and the difficulty in understanding some of the more advanced settings.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
99
Features
92
Call Tracking
91
Helpful
72
Call Recording
62
Cons
Integration Issues
24
Learning Curve
24
Missing Features
23
Expensive
22
Call Issues
20
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,084 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 42% Small-Business
    • 33% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LeadsRx features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    8.2
    Integrations
    Average: 8.6
    7.9
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Unbounce
    Year Founded
    2009
    HQ Location
    Vancouver
    Twitter
    @unbounce
    73,040 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    144 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 42% Small-Business
  • 33% Enterprise
LeadsRx features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.2
Integrations
Average: 8.6
7.9
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Unbounce
Year Founded
2009
HQ Location
Vancouver
Twitter
@unbounce
73,040 Twitter followers
LinkedIn® Page
www.linkedin.com
144 employees on LinkedIn®
(135)4.0 out of 5
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 82% Mid-Market
    • 15% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Full Circle Insights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Salesforce Integration
    2
    Accuracy of Information
    1
    Accurate Data
    1
    Attribution Accuracy
    1
    Attribution Tracking
    1
    Cons
    Dashboard Issues
    2
    Account Management
    1
    Complexity
    1
    Data Management
    1
    Feature Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Full Circle Insights features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.4
    6.7
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CONQUER
    Company Website
    Year Founded
    2007
    HQ Location
    Reno, NV
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 82% Mid-Market
  • 15% Enterprise
Full Circle Insights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Salesforce Integration
2
Accuracy of Information
1
Accurate Data
1
Attribution Accuracy
1
Attribution Tracking
1
Cons
Dashboard Issues
2
Account Management
1
Complexity
1
Data Management
1
Feature Complexity
1
Full Circle Insights features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.4
6.7
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CONQUER
Company Website
Year Founded
2007
HQ Location
Reno, NV
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®