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Best Enterprise Attribution Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Enterprise Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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14 Listings in Enterprise Attribution Software Available

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    G2 Score
HubSpot Marketing Hub
(14,279)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.6
    8.2
    Marketing Channels
    Average: 9.0
    8.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,286 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.6
8.2
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,286 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
Invoca
(961)4.5 out of 5
14th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    8.9
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,219 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    388 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
8.9
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,219 Twitter followers
LinkedIn® Page
www.linkedin.com
388 employees on LinkedIn®

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CaliberMind
(180)4.5 out of 5
Optimized for quick response
View top Consulting Services for CaliberMind
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented an

    Users
    • Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 45% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CaliberMind is a customer intelligence platform that offers features for tracking campaign performance, analyzing engagement across marketing touchpoints, and accessing extensive data through an AI bot.
    • Users frequently mention the flexibility in adding and configuring source systems, the valuable addition of the AI bot, and the responsive customer support as key benefits of using CaliberMind.
    • Users reported a steep learning curve, challenges in accessing and fully understanding the information presented, and occasional glitches and slow data syncing as drawbacks of the platform.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CaliberMind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Insights
    53
    Attribution Accuracy
    49
    Helpful
    49
    Customer Support
    43
    Cons
    Learning Curve
    46
    Complexity
    21
    Steep Learning Curve
    21
    Limitations
    20
    Data Management
    19
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CaliberMind features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    8.9
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CaliberMind
    Company Website
    Year Founded
    2016
    HQ Location
    Boulder, CO
    Twitter
    @calibermind
    680 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented an

Users
  • Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 45% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CaliberMind is a customer intelligence platform that offers features for tracking campaign performance, analyzing engagement across marketing touchpoints, and accessing extensive data through an AI bot.
  • Users frequently mention the flexibility in adding and configuring source systems, the valuable addition of the AI bot, and the responsive customer support as key benefits of using CaliberMind.
  • Users reported a steep learning curve, challenges in accessing and fully understanding the information presented, and occasional glitches and slow data syncing as drawbacks of the platform.
CaliberMind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Insights
53
Attribution Accuracy
49
Helpful
49
Customer Support
43
Cons
Learning Curve
46
Complexity
21
Steep Learning Curve
21
Limitations
20
Data Management
19
View All Pros and Cons
CaliberMind features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
8.9
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CaliberMind
Company Website
Year Founded
2016
HQ Location
Boulder, CO
Twitter
@calibermind
680 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
impact.com
(1,781)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for impact.com
Save to My Lists
DealsSpecial offer!
100% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
    • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
    • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    538
    Features
    311
    Affiliate Marketing
    295
    User Interface
    295
    Helpful
    262
    Cons
    Not Intuitive
    160
    Learning Curve
    158
    Complexity
    145
    Poor Usability
    139
    Technical Issues
    134
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • impact.com features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Integrations
    Average: 8.6
    7.7
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,753 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,298 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 67% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
  • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
  • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
538
Features
311
Affiliate Marketing
295
User Interface
295
Helpful
262
Cons
Not Intuitive
160
Learning Curve
158
Complexity
145
Poor Usability
139
Technical Issues
134
View All Pros and Cons
impact.com features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.0
Integrations
Average: 8.6
7.7
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,753 Twitter followers
LinkedIn® Page
www.linkedin.com
3,298 employees on LinkedIn®
Demandbase One
(1,903)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
    • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
    • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,496 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,036 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
  • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
  • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,496 Twitter followers
LinkedIn® Page
www.linkedin.com
1,036 employees on LinkedIn®
Dreamdata
(236)4.7 out of 5
Optimized for quick response
7th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    67
    Analytics
    55
    Attribution Accuracy
    49
    Ease of Use
    46
    Helpful
    44
    Cons
    Learning Curve
    23
    Missing Features
    18
    Inadequate Reporting
    12
    Poor Reporting
    12
    Limitations
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    dreamdata.io
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    289 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 36% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
67
Analytics
55
Attribution Accuracy
49
Ease of Use
46
Helpful
44
Cons
Learning Curve
23
Missing Features
18
Inadequate Reporting
12
Poor Reporting
12
Limitations
10
View All Pros and Cons
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
dreamdata.io
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
289 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Adobe Marketo Measure (formerly Bizible)
(146)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 72% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    7.5
    Integrations
    Average: 8.6
    9.2
    Marketing Channels
    Average: 9.0
    9.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 72% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
7.5
Integrations
Average: 8.6
9.2
Marketing Channels
Average: 9.0
9.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,655 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE
ActiveCampaign
(14,477)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
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DealsSpecial offer!
15% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    974
    Automation
    865
    Automation Features
    709
    Automations
    686
    Features
    635
    Cons
    Learning Curve
    453
    Expensive
    432
    Missing Features
    414
    Limited Features
    311
    Not Intuitive
    294
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,245 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    865 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
974
Automation
865
Automation Features
709
Automations
686
Features
635
Cons
Learning Curve
453
Expensive
432
Missing Features
414
Limited Features
311
Not Intuitive
294
View All Pros and Cons
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,245 Twitter followers
LinkedIn® Page
www.linkedin.com
865 employees on LinkedIn®
Nielsen Marketing Cloud
(59)3.6 out of 5
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 42% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Nielsen Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Helpful
    4
    Analytics
    2
    Data Management
    2
    Market Segmentation
    2
    Cons
    Expensive
    2
    Learning Curve
    2
    Complexity
    1
    Expensive Pricing
    1
    High Complexity
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
    7.3
    Has the product been a good partner in doing business?
    Average: 9.3
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,355 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    27,360 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 42% Enterprise
  • 31% Small-Business
Nielsen Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Helpful
4
Analytics
2
Data Management
2
Market Segmentation
2
Cons
Expensive
2
Learning Curve
2
Complexity
1
Expensive Pricing
1
High Complexity
1
View All Pros and Cons
Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
7.3
Has the product been a good partner in doing business?
Average: 9.3
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,355 Twitter followers
LinkedIn® Page
www.linkedin.com
27,360 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
LiveRamp
(114)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 48% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LiveRamp Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Platform Integration
    10
    Audience Activation
    6
    Data Management
    6
    Channel Management
    5
    Cons
    Difficult Learning
    6
    Learning Curve
    4
    Long Waiting Times
    4
    Poor Customer Support
    4
    Complexity
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LiveRamp features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    7.4
    Integrations
    Average: 8.6
    6.9
    Marketing Channels
    Average: 9.0
    6.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LiveRamp
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @LiveRamp
    6,461 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,497 employees on LinkedIn®
    Ownership
    NYSE: RAMP
Product Description
How are these determined?Information
This description is provided by the seller.

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network.

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 48% Enterprise
  • 32% Mid-Market
LiveRamp Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Platform Integration
10
Audience Activation
6
Data Management
6
Channel Management
5
Cons
Difficult Learning
6
Learning Curve
4
Long Waiting Times
4
Poor Customer Support
4
Complexity
3
View All Pros and Cons
LiveRamp features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
7.4
Integrations
Average: 8.6
6.9
Marketing Channels
Average: 9.0
6.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
LiveRamp
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,461 Twitter followers
LinkedIn® Page
www.linkedin.com
1,497 employees on LinkedIn®
Ownership
NYSE: RAMP
CallRail
(1,621)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for CallRail
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DealsSpecial offer!
20% Off: $40/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a call tracking and analytics platform that allows businesses to track and manage calls, form submissions, and text messages, and provides AI-powered features for lead qualification and conversation insights.
    • Users frequently mention the ease of setup, the intuitive user interface, the detailed filtering options for calls, the seamless integration with Google Ads and Google Business profiles, and the valuable insights provided by the platform's AI features.
    • Reviewers mentioned issues with the initial setup process, the lack of integration with certain CRM systems, the inability to record outbound calls, and the occasional difficulty in navigating the reporting dashboard.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Features
    86
    Call Tracking
    84
    Helpful
    62
    Call Recording
    60
    Cons
    Integration Issues
    25
    Learning Curve
    24
    Missing Features
    23
    Call Issues
    21
    Complexity
    19
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,089 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a call tracking and analytics platform that allows businesses to track and manage calls, form submissions, and text messages, and provides AI-powered features for lead qualification and conversation insights.
  • Users frequently mention the ease of setup, the intuitive user interface, the detailed filtering options for calls, the seamless integration with Google Ads and Google Business profiles, and the valuable insights provided by the platform's AI features.
  • Reviewers mentioned issues with the initial setup process, the lack of integration with certain CRM systems, the inability to record outbound calls, and the occasional difficulty in navigating the reporting dashboard.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Features
86
Call Tracking
84
Helpful
62
Call Recording
60
Cons
Integration Issues
25
Learning Curve
24
Missing Features
23
Call Issues
21
Complexity
19
View All Pros and Cons
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,089 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
Openprise
(64)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Openprise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Booking Efficiency
    1
    Data Management
    1
    Data Quality
    1
    Flexibility
    1
    Lead Generation
    1
    Cons
    Poor Navigation
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Openprise features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.6
    Integrations
    Average: 8.6
    10.0
    Marketing Channels
    Average: 9.0
    10.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Openprise
    Year Founded
    2014
    HQ Location
    San Mateo, CA
    Twitter
    @OpenpriseTech
    3,626 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    131 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Enterprise
  • 34% Mid-Market
Openprise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Booking Efficiency
1
Data Management
1
Data Quality
1
Flexibility
1
Lead Generation
1
Cons
Poor Navigation
1
View All Pros and Cons
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.6
Integrations
Average: 8.6
10.0
Marketing Channels
Average: 9.0
10.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,626 Twitter followers
LinkedIn® Page
www.linkedin.com
131 employees on LinkedIn®
LeadsRx
(57)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 42% Small-Business
    • 33% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LeadsRx features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Integrations
    Average: 8.6
    7.9
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Unbounce
    Year Founded
    2009
    HQ Location
    Vancouver
    Twitter
    @unbounce
    73,137 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    150 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 42% Small-Business
  • 33% Enterprise
LeadsRx features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.2
Integrations
Average: 8.6
7.9
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Unbounce
Year Founded
2009
HQ Location
Vancouver
Twitter
@unbounce
73,137 Twitter followers
LinkedIn® Page
www.linkedin.com
150 employees on LinkedIn®
Full Circle Insights
(135)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 82% Mid-Market
    • 15% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Full Circle Insights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Salesforce Integration
    2
    Accuracy of Information
    1
    Accurate Data
    1
    Attribution Accuracy
    1
    Attribution Tracking
    1
    Cons
    Dashboard Issues
    2
    Account Management
    1
    Complexity
    1
    Data Management
    1
    Feature Complexity
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Full Circle Insights features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    6.7
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CONQUER
    Company Website
    Year Founded
    2007
    HQ Location
    Reno, NV
    LinkedIn® Page
    www.linkedin.com
    83 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 82% Mid-Market
  • 15% Enterprise
Full Circle Insights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Salesforce Integration
2
Accuracy of Information
1
Accurate Data
1
Attribution Accuracy
1
Attribution Tracking
1
Cons
Dashboard Issues
2
Account Management
1
Complexity
1
Data Management
1
Feature Complexity
1
View All Pros and Cons
Full Circle Insights features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
6.7
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CONQUER
Company Website
Year Founded
2007
HQ Location
Reno, NV
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®
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