Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Since a closed sale is often the result of a combination of several factors and conditions, which may occur in a random order, it’s very difficult to understand what made it successful. Companies use marketing attribution software to assign a value to any factor that may have a contribution to the success of a sale, based on the influence it had on the customer or prospect during the interactions with the company. Marketing attribution software is usually a hub software pulling in data from other marketing and software tools, so it commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools.
To qualify for inclusion in the Attribution category, a solution must:
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Unliche is an attribution tracking tool that offers advanced user analytics and web & mobile app attribution to track ad performance for every marketing campaign, across all media sources Unliche is packed with all the features you need to track, evaluate and attribute the right channels for your mobile marketing needs