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Best Attribution Software

Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Since a closed sale is often the result of a combination of several factors and conditions, which may occur in a random order, it’s very difficult to understand what made it successful. Companies use marketing attribution software to assign a value to any factor that may have a contribution to the success of a sale, based on the influence it had on the customer or prospect during the interactions with the company. Marketing attribution software is usually a hub software pulling in data from other marketing and software tools, so it commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools.

To qualify for inclusion in the Attribution category, a solution must:

  • Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers
  • Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or differents weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models)
  • Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators
  • Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics
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    Connect data silos, attribute marketing activities and optimize on insights from unrivaled analyses of your marketing data across the customer journey

    Singular Unified Platform is an optimized marketing from unrivaled insights, Drive ROI-focused marketing with flexible reporting, granular analytics, audience management, and automation. It enables to run fast, flexible queries on your marketing data with no code or SQL to reveal top-performing campaigns and users; filter results on the fly, compare user cohorts against any time period and seamlessly switch between granular and high level views.

    Sparkfly is a turnkey, patent protected, technology platform that connects the digital and physical worlds in real-time and allows you to bypass your outdated POS technology.

    Sylvan is a preformance and attribution capability that gives you tools to frequently analyze the sources of return, providing feedback on the investement process.

    ThinkVine's marketing optimization software uses predictive modeling to generate marketing-driven sales.

    Unliche is an attribution tracking tool that offers advanced user analytics and web & mobile app attribution to track ad performance for every marketing campaign, across all media sources Unliche is packed with all the features you need to track, evaluate and attribute the right channels for your mobile marketing needs

    The Conversion Logic attribution platform, XC Logic™ delivers actionable insights in real-time. The platform uses the proprietary Ensemble Method to deliver accurate, predictive results through a sophisticated yet simple to use UI built to empower and inform the marketing practitioner.