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Best Attribution Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Small Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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31 Listings in Small Business Attribution Available

(14,285)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
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20% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.6
    8.2
    Marketing Channels
    Average: 9.0
    8.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,286 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.6
8.2
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,286 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
(1,620)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for CallRail
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20% Off: $40/month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a call tracking and analytics platform that allows businesses to track and manage calls, form submissions, and text messages, and provides AI-powered features for lead qualification and conversation insights.
    • Users frequently mention the ease of setup, the intuitive user interface, the detailed filtering options for calls, the seamless integration with Google Ads and Google Business profiles, and the valuable insights provided by the platform's AI features.
    • Reviewers mentioned issues with the initial setup process, the lack of integration with certain CRM systems, the inability to record outbound calls, and the occasional difficulty in navigating the reporting dashboard.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Features
    86
    Call Tracking
    84
    Helpful
    62
    Call Recording
    60
    Cons
    Integration Issues
    25
    Learning Curve
    24
    Missing Features
    23
    Call Issues
    21
    Complexity
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,089 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a call tracking and analytics platform that allows businesses to track and manage calls, form submissions, and text messages, and provides AI-powered features for lead qualification and conversation insights.
  • Users frequently mention the ease of setup, the intuitive user interface, the detailed filtering options for calls, the seamless integration with Google Ads and Google Business profiles, and the valuable insights provided by the platform's AI features.
  • Reviewers mentioned issues with the initial setup process, the lack of integration with certain CRM systems, the inability to record outbound calls, and the occasional difficulty in navigating the reporting dashboard.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Features
86
Call Tracking
84
Helpful
62
Call Recording
60
Cons
Integration Issues
25
Learning Curve
24
Missing Features
23
Call Issues
21
Complexity
19
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,089 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®

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(14,477)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
Save to My Lists
15% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    974
    Automation
    865
    Automation Features
    709
    Automations
    686
    Features
    635
    Cons
    Learning Curve
    453
    Expensive
    432
    Missing Features
    414
    Limited Features
    311
    Not Intuitive
    294
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,245 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    865 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
974
Automation
865
Automation Features
709
Automations
686
Features
635
Cons
Learning Curve
453
Expensive
432
Missing Features
414
Limited Features
311
Not Intuitive
294
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,245 Twitter followers
LinkedIn® Page
www.linkedin.com
865 employees on LinkedIn®
(280)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 88% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a platform for businesses and agencies that provides clarity on where their leads are coming from and which marketing efforts are driving results, with features for lead tracking across calls, forms, chats, and e-commerce.
    • Reviewers appreciate the platform's ease of use, efficient support team, and the detailed tracking and attribution it provides, with many highlighting the value of being able to tie every lead back to a specific ad, keyword, or campaign.
    • Reviewers noted that some sections, especially advanced reporting and filtering, can feel overwhelming for beginners, and there were suggestions for more direct integrations and more granular routing of different lead types.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    89
    Helpful
    65
    Ease of Use
    62
    Easy Setup
    36
    Integrations
    32
    Cons
    Expensive
    17
    Missing Features
    12
    Learning Curve
    11
    Integration Issues
    10
    Learning Difficulty
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 88% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a platform for businesses and agencies that provides clarity on where their leads are coming from and which marketing efforts are driving results, with features for lead tracking across calls, forms, chats, and e-commerce.
  • Reviewers appreciate the platform's ease of use, efficient support team, and the detailed tracking and attribution it provides, with many highlighting the value of being able to tie every lead back to a specific ad, keyword, or campaign.
  • Reviewers noted that some sections, especially advanced reporting and filtering, can feel overwhelming for beginners, and there were suggestions for more direct integrations and more granular routing of different lead types.
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
89
Helpful
65
Ease of Use
62
Easy Setup
36
Integrations
32
Cons
Expensive
17
Missing Features
12
Learning Curve
11
Integration Issues
10
Learning Difficulty
8
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
275 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
(1,782)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for impact.com
Save to My Lists
100% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
    • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
    • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    538
    Features
    311
    Affiliate Marketing
    295
    User Interface
    295
    Helpful
    262
    Cons
    Not Intuitive
    160
    Learning Curve
    158
    Complexity
    145
    Poor Usability
    139
    Technical Issues
    134
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Integrations
    Average: 8.6
    7.7
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,753 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,298 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 67% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
  • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
  • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
538
Features
311
Affiliate Marketing
295
User Interface
295
Helpful
262
Cons
Not Intuitive
160
Learning Curve
158
Complexity
145
Poor Usability
139
Technical Issues
134
impact.com features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.0
Integrations
Average: 8.6
7.7
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,753 Twitter followers
LinkedIn® Page
www.linkedin.com
3,298 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater return

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 63% Small-Business
    • 32% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Attribution features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Integrations
    Average: 8.6
    9.6
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater return

Users
No information available
Industries
No information available
Market Segment
  • 63% Small-Business
  • 32% Mid-Market
Google Attribution features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.4
Integrations
Average: 8.6
9.6
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(692)4.0 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Campaign Management
    46
    Customer Support
    45
    Ad Management
    44
    Helpful
    37
    Cons
    Limited Features
    16
    Expensive
    15
    Reporting Limitations
    15
    Ad Issues
    12
    Ad Management Issues
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Integrations
    Average: 8.6
    8.2
    Marketing Channels
    Average: 9.0
    8.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Campaign Management
46
Customer Support
45
Ad Management
44
Helpful
37
Cons
Limited Features
16
Expensive
15
Reporting Limitations
15
Ad Issues
12
Ad Management Issues
12
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.3
7.6
Integrations
Average: 8.6
8.2
Marketing Channels
Average: 9.0
8.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
274 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 71% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CAKE features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1995
    HQ Location
    Markham, ON
    Twitter
    @perseus
    3,426 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,936 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 71% Small-Business
  • 24% Mid-Market
CAKE features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
1995
HQ Location
Markham, ON
Twitter
@perseus
3,426 Twitter followers
LinkedIn® Page
www.linkedin.com
3,936 employees on LinkedIn®
Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Constant Contact Advanced Automation is a tool that allows users to create and manage email marketing campaigns.
    • Reviewers appreciate the user-friendly interface, the ability to segment and nurture leads, and the seamless process of building email drips with integrated CTAs.
    • Reviewers mentioned that the interface can be outdated and complicated, the A/B testing options are limited for advanced users, and there is a lack of flexibility in customizing resend logic or conditionals.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Constant Contact Advanced Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Email Marketing
    45
    Automation
    36
    Easy Creation
    32
    Automation Features
    30
    Cons
    Limited Customization
    24
    Missing Features
    24
    Limited Features
    23
    Email Issues
    14
    Email Management
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    67,457 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Constant Contact Advanced Automation is a tool that allows users to create and manage email marketing campaigns.
  • Reviewers appreciate the user-friendly interface, the ability to segment and nurture leads, and the seamless process of building email drips with integrated CTAs.
  • Reviewers mentioned that the interface can be outdated and complicated, the A/B testing options are limited for advanced users, and there is a lack of flexibility in customizing resend logic or conditionals.
Constant Contact Advanced Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Email Marketing
45
Automation
36
Easy Creation
32
Automation Features
30
Cons
Limited Customization
24
Missing Features
24
Limited Features
23
Email Issues
14
Email Management
14
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.0
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
67,457 Twitter followers
LinkedIn® Page
www.linkedin.com
1,108 employees on LinkedIn®
(146)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 72% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    7.5
    Integrations
    Average: 8.6
    9.2
    Marketing Channels
    Average: 9.0
    9.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 72% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
7.5
Integrations
Average: 8.6
9.2
Marketing Channels
Average: 9.0
9.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,655 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(478)4.5 out of 5
View top Consulting Services for Triple Whale
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    8
    Ease of Use
    6
    Attribution Tracking
    5
    Customer Support
    5
    Features Variety
    4
    Cons
    Data Inaccuracy
    4
    Slow Loading
    3
    Data Management
    2
    Data Management Issues
    2
    Expensive
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Triple Whale features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    8.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2021
    HQ Location
    Columbus, US
    Twitter
    @triplewhale
    18,791 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    231 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 13% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
8
Ease of Use
6
Attribution Tracking
5
Customer Support
5
Features Variety
4
Cons
Data Inaccuracy
4
Slow Loading
3
Data Management
2
Data Management Issues
2
Expensive
2
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.8
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
18,791 Twitter followers
LinkedIn® Page
www.linkedin.com
231 employees on LinkedIn®
(236)4.7 out of 5
Optimized for quick response
7th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    67
    Analytics
    55
    Attribution Accuracy
    49
    Ease of Use
    46
    Helpful
    44
    Cons
    Learning Curve
    23
    Missing Features
    18
    Inadequate Reporting
    12
    Poor Reporting
    12
    Limitations
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    289 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 36% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
67
Analytics
55
Attribution Accuracy
49
Ease of Use
46
Helpful
44
Cons
Learning Curve
23
Missing Features
18
Inadequate Reporting
12
Poor Reporting
12
Limitations
10
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
289 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
(756)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Attribution software
View top Consulting Services for CallTrackingMetrics
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Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

    Users
    • Owner
    • President
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 65% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallTrackingMetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    33
    Ease of Use
    28
    Helpful
    27
    Integrations
    20
    Call Tracking
    18
    Cons
    Learning Curve
    13
    Difficult Navigation
    10
    Missing Functionality
    10
    Steep Learning Curve
    9
    Complexity
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallTrackingMetrics features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    8.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    231 Najoles Rd Suite 500, Millersville, MD 21108
    Twitter
    @CallTrac
    3,803 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    95 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

Users
  • Owner
  • President
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 65% Small-Business
  • 30% Mid-Market
CallTrackingMetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
33
Ease of Use
28
Helpful
27
Integrations
20
Call Tracking
18
Cons
Learning Curve
13
Difficult Navigation
10
Missing Functionality
10
Steep Learning Curve
9
Complexity
8
CallTrackingMetrics features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,803 Twitter followers
LinkedIn® Page
www.linkedin.com
95 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of v

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Flowcode Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    QR Code
    13
    Customization
    9
    Ease of Creation
    7
    Easy Creation
    6
    Cons
    Expensive
    5
    Pricing Issues
    5
    Limited Customization
    4
    Limited Options
    4
    Subscription Costs
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Flowcode features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Flowcode
    Company Website
    Year Founded
    2019
    HQ Location
    New York, US
    Twitter
    @Flowcode
    1,547 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    130 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of v

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Small-Business
  • 26% Mid-Market
Flowcode Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
QR Code
13
Customization
9
Ease of Creation
7
Easy Creation
6
Cons
Expensive
5
Pricing Issues
5
Limited Customization
4
Limited Options
4
Subscription Costs
4
Flowcode features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Flowcode
Company Website
Year Founded
2019
HQ Location
New York, US
Twitter
@Flowcode
1,547 Twitter followers
LinkedIn® Page
www.linkedin.com
130 employees on LinkedIn®
(34)4.7 out of 5
8th Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$99.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campa

    Users
    No information available
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 85% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ThoughtMetric Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    6
    Customer Support
    6
    Ease of Use
    5
    Helpful
    5
    Attribution Tracking
    4
    Cons
    Data Inaccuracy
    2
    Data Management Issues
    2
    Inadequate Reporting
    2
    Lack of Customization
    2
    Limited Reporting
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ThoughtMetric features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Boston, MA
    Twitter
    @thoughtmetric
    21 Twitter followers
    LinkedIn® Page
    linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campa

Users
No information available
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 85% Small-Business
  • 15% Mid-Market
ThoughtMetric Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
6
Customer Support
6
Ease of Use
5
Helpful
5
Attribution Tracking
4
Cons
Data Inaccuracy
2
Data Management Issues
2
Inadequate Reporting
2
Lack of Customization
2
Limited Reporting
2
ThoughtMetric features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.0
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
HQ Location
Boston, MA
Twitter
@thoughtmetric
21 Twitter followers
LinkedIn® Page
linkedin.com
3 employees on LinkedIn®