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Best Attribution Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Medium-Sized Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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32 Listings in Attribution Available
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    G2 Score
HubSpot Marketing Hub
(14,477)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to manage and automate marketing campaigns, track leads, and integrate with CRM systems.
    • Reviewers frequently mention the platform's user-friendly interface, efficient automation tools, and comprehensive lead tracking and nurturing features, which streamline marketing efforts and save time.
    • Users reported issues with high pricing for small teams, a steep learning curve for advanced features, and difficulties in integrating with other platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,102
    Features
    1,408
    Email Marketing
    1,350
    Intuitive
    1,274
    Automation
    1,213
    Cons
    Missing Features
    953
    Learning Curve
    951
    Limited Features
    940
    Expensive
    763
    Complexity
    589
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Integrations
    Average: 8.6
    8.2
    Marketing Channels
    Average: 9.0
    8.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,165 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to manage and automate marketing campaigns, track leads, and integrate with CRM systems.
  • Reviewers frequently mention the platform's user-friendly interface, efficient automation tools, and comprehensive lead tracking and nurturing features, which streamline marketing efforts and save time.
  • Users reported issues with high pricing for small teams, a steep learning curve for advanced features, and difficulties in integrating with other platforms.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,102
Features
1,408
Email Marketing
1,350
Intuitive
1,274
Automation
1,213
Cons
Missing Features
953
Learning Curve
951
Limited Features
940
Expensive
763
Complexity
589
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
8.3
Integrations
Average: 8.6
8.2
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,165 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
impact.com
(2,020)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for impact.com
Save to My Lists
DealsSpecial offer!
100% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 63% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform that offers tools for managing partnerships, tracking performance, and promoting products.
    • Reviewers appreciate the platform's flexibility, robust reporting tools, and responsive support team, which contribute to efficient partnership management and performance tracking.
    • Users experienced complexity in some parts of the platform, a steep learning curve for new users, and occasional difficulties in finding features quickly due to recent updates.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    540
    Features
    309
    User Interface
    296
    Affiliate Marketing
    292
    Helpful
    263
    Cons
    Not Intuitive
    161
    Learning Curve
    159
    Complexity
    147
    Poor Usability
    140
    Technical Issues
    134
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • impact.com features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    8.0
    Integrations
    Average: 8.6
    7.8
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,733 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,332 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 63% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform that offers tools for managing partnerships, tracking performance, and promoting products.
  • Reviewers appreciate the platform's flexibility, robust reporting tools, and responsive support team, which contribute to efficient partnership management and performance tracking.
  • Users experienced complexity in some parts of the platform, a steep learning curve for new users, and occasional difficulties in finding features quickly due to recent updates.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
540
Features
309
User Interface
296
Affiliate Marketing
292
Helpful
263
Cons
Not Intuitive
161
Learning Curve
159
Complexity
147
Poor Usability
140
Technical Issues
134
View All Pros and Cons
impact.com features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
8.0
Integrations
Average: 8.6
7.8
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,733 Twitter followers
LinkedIn® Page
www.linkedin.com
3,332 employees on LinkedIn®
G2 Advertising
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Dreamdata
(245)4.7 out of 5
Optimized for quick response
7th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 59% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    67
    Analytics
    55
    Attribution Accuracy
    50
    Ease of Use
    49
    Helpful
    45
    Cons
    Learning Curve
    23
    Missing Features
    18
    Inadequate Reporting
    12
    Poor Reporting
    12
    Limitations
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.4
    9.1
    Integrations
    Average: 8.6
    9.5
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    dreamdata.io
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    287 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    77 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 59% Mid-Market
  • 34% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
67
Analytics
55
Attribution Accuracy
50
Ease of Use
49
Helpful
45
Cons
Learning Curve
23
Missing Features
18
Inadequate Reporting
12
Poor Reporting
12
Limitations
10
View All Pros and Cons
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.6
9.5
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
dreamdata.io
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
287 Twitter followers
LinkedIn® Page
www.linkedin.com
77 employees on LinkedIn®
Invoca
(962)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.9
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    8.9
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,206 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.9
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
8.9
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,206 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
CAKE
(64)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 66% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CAKE features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Perseus Group
    Year Founded
    1995
    HQ Location
    Markham, ON
    Twitter
    @perseus
    3,416 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,922 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 66% Small-Business
  • 23% Mid-Market
CAKE features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.3
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Perseus Group
Year Founded
1995
HQ Location
Markham, ON
Twitter
@perseus
3,416 Twitter followers
LinkedIn® Page
www.linkedin.com
3,922 employees on LinkedIn®
Fibbler
(32)4.9 out of 5
2nd Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$89.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fibbler helps you see which companies view or interact with your LinkedIn Ads and organic content, tie them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fibbler Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Easy Setup
    14
    Integrations
    14
    Helpful
    9
    Attribution Accuracy
    8
    Cons
    Restrictions
    2
    Ads Integration
    1
    Campaign Management
    1
    Filtering Issues
    1
    Integration Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fibbler features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.4
    9.3
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fibbler
    Company Website
    Year Founded
    2024
    HQ Location
    Sweden, SE
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fibbler helps you see which companies view or interact with your LinkedIn Ads and organic content, tie them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
Fibbler Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Easy Setup
14
Integrations
14
Helpful
9
Attribution Accuracy
8
Cons
Restrictions
2
Ads Integration
1
Campaign Management
1
Filtering Issues
1
Integration Issues
1
View All Pros and Cons
Fibbler features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.4
9.3
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Fibbler
Company Website
Year Founded
2024
HQ Location
Sweden, SE
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
CTM (formerly CallTrackingMetrics)
(759)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Attribution software
View top Consulting Services for CTM (formerly CallTrackingMetrics)
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster,

    Users
    • Owner
    • President
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 65% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CTM (formerly CallTrackingMetrics) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    49
    Ease of Use
    48
    Helpful
    42
    Call Tracking
    30
    Features
    26
    Cons
    Learning Curve
    23
    Difficult Navigation
    15
    Steep Learning Curve
    15
    Complexity
    14
    Missing Functionality
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CTM (formerly CallTrackingMetrics) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    8.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CTM
    Company Website
    Year Founded
    2009
    HQ Location
    231 Najoles Rd Suite 500, Millersville, MD 21108
    Twitter
    @CallTrac
    3,791 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster,

Users
  • Owner
  • President
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 65% Small-Business
  • 30% Mid-Market
CTM (formerly CallTrackingMetrics) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
49
Ease of Use
48
Helpful
42
Call Tracking
30
Features
26
Cons
Learning Curve
23
Difficult Navigation
15
Steep Learning Curve
15
Complexity
14
Missing Functionality
13
View All Pros and Cons
CTM (formerly CallTrackingMetrics) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CTM
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,791 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
WhatConverts
(286)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Attribution software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 88% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a platform that provides lead tracking and conversion optimization for businesses and marketing agencies.
    • Reviewers frequently mention the exceptional support team, the ease of use and integration of the platform, and the valuable insights provided by the AI lead summary, keyword detection, and intent detection features.
    • Reviewers experienced some difficulties with the setup and understanding of reports, occasional bugs, and additional costs for transcription usage on top of the monthly subscription.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    91
    Helpful
    69
    Ease of Use
    63
    Easy Setup
    36
    Attribution Accuracy
    34
    Cons
    Expensive
    18
    Missing Features
    12
    Learning Curve
    11
    Integration Issues
    10
    Learning Difficulty
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.4
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WhatConverts
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 88% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a platform that provides lead tracking and conversion optimization for businesses and marketing agencies.
  • Reviewers frequently mention the exceptional support team, the ease of use and integration of the platform, and the valuable insights provided by the AI lead summary, keyword detection, and intent detection features.
  • Reviewers experienced some difficulties with the setup and understanding of reports, occasional bugs, and additional costs for transcription usage on top of the monthly subscription.
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
91
Helpful
69
Ease of Use
63
Easy Setup
36
Attribution Accuracy
34
Cons
Expensive
18
Missing Features
12
Learning Curve
11
Integration Issues
10
Learning Difficulty
8
View All Pros and Cons
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
WhatConverts
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
274 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
Adobe Marketo Measure (formerly Bizible)
(147)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 71% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    7.5
    Integrations
    Average: 8.6
    9.2
    Marketing Channels
    Average: 9.0
    9.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,643 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 71% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
7.5
Integrations
Average: 8.6
9.2
Marketing Channels
Average: 9.0
9.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,643 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE
CallRail
(1,653)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for CallRail
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DealsSpecial offer!
20% Off: $40/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a tool that helps track calls, texts, and form leads to understand which are driving results, and it also offers seamless integrations and easy reporting.
    • Reviewers like the ability to link CallRail with other software, its accessibility, the clarity it provides, and its ability to gather feedback for more effective ads.
    • Users experienced occasional pricing complexity, a learning curve for advanced features, and a need for the development team's help to implement the JavaScript snippet code on the website for integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    99
    Features
    92
    Call Tracking
    91
    Helpful
    72
    Call Recording
    62
    Cons
    Integration Issues
    24
    Learning Curve
    24
    Missing Features
    23
    Expensive
    22
    Call Issues
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,084 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a tool that helps track calls, texts, and form leads to understand which are driving results, and it also offers seamless integrations and easy reporting.
  • Reviewers like the ability to link CallRail with other software, its accessibility, the clarity it provides, and its ability to gather feedback for more effective ads.
  • Users experienced occasional pricing complexity, a learning curve for advanced features, and a need for the development team's help to implement the JavaScript snippet code on the website for integration.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
99
Features
92
Call Tracking
91
Helpful
72
Call Recording
62
Cons
Integration Issues
24
Learning Curve
24
Missing Features
23
Expensive
22
Call Issues
20
View All Pros and Cons
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,084 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
Everflow
(192)4.7 out of 5
11th Easiest To Use in Attribution software
View top Consulting Services for Everflow
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Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Everflow is the all-in-one partner marketing platform built for brands that demand full control, clear insights, and the freedom to scale. With real-time tracking, advanced security monitoring, and fl

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 83% Small-Business
    • 16% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Everflow is a platform that allows users to onboard affiliates, assign them to various offers with different commission structures, and track their clicks and revenue.
    • Users like the complete control over performance marketing that Everflow provides, including deep analytics, real-time reporting, flexible offer management, and the ability to track, optimize, and automate nearly everything.
    • Reviewers mentioned that Everflow can be overwhelming at first due to its many configuration options, and that it requires extensive developer assistance in the early days, especially when making changes to postbacks or revenue collection.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Everflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Customer Support
    24
    Reporting
    13
    Analytics
    12
    Helpful
    12
    Cons
    Improvement Needed
    6
    Limited Functionality
    6
    Poor UI
    6
    Poor Design
    5
    Learning Curve
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Everflow features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    9.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Everflow
    Year Founded
    2016
    HQ Location
    Mountain View, California
    LinkedIn® Page
    www.linkedin.com
    121 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Everflow is the all-in-one partner marketing platform built for brands that demand full control, clear insights, and the freedom to scale. With real-time tracking, advanced security monitoring, and fl

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 83% Small-Business
  • 16% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Everflow is a platform that allows users to onboard affiliates, assign them to various offers with different commission structures, and track their clicks and revenue.
  • Users like the complete control over performance marketing that Everflow provides, including deep analytics, real-time reporting, flexible offer management, and the ability to track, optimize, and automate nearly everything.
  • Reviewers mentioned that Everflow can be overwhelming at first due to its many configuration options, and that it requires extensive developer assistance in the early days, especially when making changes to postbacks or revenue collection.
Everflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Customer Support
24
Reporting
13
Analytics
12
Helpful
12
Cons
Improvement Needed
6
Limited Functionality
6
Poor UI
6
Poor Design
5
Learning Curve
4
View All Pros and Cons
Everflow features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Everflow
Year Founded
2016
HQ Location
Mountain View, California
LinkedIn® Page
www.linkedin.com
121 employees on LinkedIn®
Factors.AI
(178)4.5 out of 5
Optimized for quick response
14th Easiest To Use in Attribution software
View top Consulting Services for Factors.AI
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that

    Users
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Factors.AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Insights
    26
    Analytics
    20
    Customer Support
    19
    Intent Data
    17
    Cons
    Lack of Information
    11
    Missing Features
    10
    Learning Curve
    9
    Steep Learning Curve
    8
    Not Intuitive
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Factors.AI features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    8.9
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    9.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Factors.AI
    Company Website
    Year Founded
    2020
    HQ Location
    Stamford, US
    Twitter
    @factorsai
    213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    99 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that

Users
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 40% Small-Business
Factors.AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Insights
26
Analytics
20
Customer Support
19
Intent Data
17
Cons
Lack of Information
11
Missing Features
10
Learning Curve
9
Steep Learning Curve
8
Not Intuitive
7
View All Pros and Cons
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.9
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Factors.AI
Company Website
Year Founded
2020
HQ Location
Stamford, US
Twitter
@factorsai
213 Twitter followers
LinkedIn® Page
www.linkedin.com
99 employees on LinkedIn®
ActiveCampaign
(14,579)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
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DealsSpecial offer!
15% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    913
    Automation
    830
    Automation Features
    690
    Automations
    659
    Features
    604
    Cons
    Learning Curve
    431
    Expensive
    422
    Missing Features
    402
    Limited Features
    301
    Not Intuitive
    285
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,222 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    871 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
913
Automation
830
Automation Features
690
Automations
659
Features
604
Cons
Learning Curve
431
Expensive
422
Missing Features
402
Limited Features
301
Not Intuitive
285
View All Pros and Cons
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.4
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,222 Twitter followers
LinkedIn® Page
www.linkedin.com
871 employees on LinkedIn®
RevSure
(35)4.7 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Revenue System of Action RevSure is the only enterprise-grade System of Action built for complex B2B GTM motions. It unifies fragmented marketing, sales, and GTM Ops data into coordinated, AI-d

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 69% Mid-Market
    • 20% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RevSure Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    11
    Customer Support
    11
    Helpful
    10
    Insights
    10
    Ease of Use
    7
    Cons
    Learning Curve
    8
    Complexity
    4
    Filtering Issues
    3
    Inadequate Reporting
    2
    Not Intuitive
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RevSure features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.4
    9.9
    Integrations
    Average: 8.6
    9.6
    Marketing Channels
    Average: 9.0
    9.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RevSure.ai
    Company Website
    Year Founded
    2021
    HQ Location
    Wilmington, US
    Twitter
    @RevSure
    81 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    83 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Revenue System of Action RevSure is the only enterprise-grade System of Action built for complex B2B GTM motions. It unifies fragmented marketing, sales, and GTM Ops data into coordinated, AI-d

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 69% Mid-Market
  • 20% Enterprise
RevSure Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
11
Customer Support
11
Helpful
10
Insights
10
Ease of Use
7
Cons
Learning Curve
8
Complexity
4
Filtering Issues
3
Inadequate Reporting
2
Not Intuitive
2
View All Pros and Cons
RevSure features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.4
9.9
Integrations
Average: 8.6
9.6
Marketing Channels
Average: 9.0
9.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
RevSure.ai
Company Website
Year Founded
2021
HQ Location
Wilmington, US
Twitter
@RevSure
81 Twitter followers
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®
Demandbase One
(1,917)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that connects marketing and sales motions, simplifies audience segmentation, and provides insights on campaign performance.
    • Reviewers appreciate the platform's ability to unify data across sales and marketing platforms, its ease of use, and its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform.
    • Reviewers mentioned that the platform can be overwhelming, the initial setup can be difficult, and the data validation feature could use some enhancements.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    8.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,442 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,001 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that connects marketing and sales motions, simplifies audience segmentation, and provides insights on campaign performance.
  • Reviewers appreciate the platform's ability to unify data across sales and marketing platforms, its ease of use, and its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform.
  • Reviewers mentioned that the platform can be overwhelming, the initial setup can be difficult, and the data validation feature could use some enhancements.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.4
8.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,442 Twitter followers
LinkedIn® Page
www.linkedin.com
1,001 employees on LinkedIn®
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