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Best SEO Tools

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Search engine optimization (SEO) tools, or organic search marketing software, are designed to provide insight into organic marketing metrics and improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. The best SEO tools provide valuable insights for optimizing content and improving rankings. Product teams, marketers, and SEO specialists commonly use these solutions to identify areas for enhancement and outperform competitors in search engines.

SEO tools cover a range of features and functionalities for optimizing a website’s performance. SEO auditing identifies content or technical issues, rank-tracking monitors keywords' performance in SERP, and link-building improves off-page SEO by monitoring backlinks and identifying new opportunities. Keyword research helps with keyword suggestions, identifying alternative search terms, and analyzing keyword difficulty and search volume. Finally, reporting aggregates all of this data to track progress and optimize SEO strategies. Other features like content optimization, SEO automation, and semantic SEO also provide webmasters with different ways to enhance a website's content and rank.

Further, some software solutions also offer features for local SEO, which lets businesses track local rankings, manage local listings, and discover top-ranking local keywords. Additionally, SEO tools may provide paid search optimization features, such as pay-per-click (PPC) ad optimization, conversion metrics, and ad placement. (To learn more about search advertising products, please visit our search advertising software category.)

To qualify for inclusion in the SEO Tools category, a product must:

Perform functions like content optimization, SEO audits, keyword research, rank tracking, link building, and backlink monitoring
Provide reports on optimization-related metrics
Focus on the improvement in free, organic search engine listings
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Featured SEO Tools At A Glance

Adaptify SEO
Sponsored
Adaptify SEO
Leader:
Semrush
Semrush
Highest Performer:
Wincher
Wincher
Easiest to Use:
Right Choice
Right Choice
Top Trending:
Adaptify SEO
Adaptify SEO
Show LessShow More
Highest Performer:
Wincher
Wincher
Easiest to Use:
Right Choice
Right Choice
Top Trending:
Adaptify SEO
Adaptify SEO

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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747 Listings in SEO Tools Available
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Semrush
(2,934)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 65% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing platform that offers tools for SEO, content marketing, competitor analysis, and local listing management.
    • Users frequently mention the platform's comprehensive suite of tools, including keyword research, competitor analysis, site audits, and backlink tracking, as well as its ease of use and integration with Google Analytics and Search Console.
    • Reviewers mentioned the steep learning curve for beginners due to the sheer number of features, the high cost, especially for small businesses or individual marketers, and the accuracy of some of the newer AI-driven features and data insights.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    562
    Ease of Use
    537
    Keyword Research
    488
    Helpful
    458
    SEO Optimization
    435
    Cons
    Expensive
    377
    High Pricing
    334
    High Costs
    291
    Pricing Issues
    214
    Learning Curve
    211
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.1
    8.9
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    303,619 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,966 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing platform that offers tools for SEO, content marketing, competitor analysis, and local listing management.
  • Users frequently mention the platform's comprehensive suite of tools, including keyword research, competitor analysis, site audits, and backlink tracking, as well as its ease of use and integration with Google Analytics and Search Console.
  • Reviewers mentioned the steep learning curve for beginners due to the sheer number of features, the high cost, especially for small businesses or individual marketers, and the accuracy of some of the newer AI-driven features and data insights.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
562
Ease of Use
537
Keyword Research
488
Helpful
458
SEO Optimization
435
Cons
Expensive
377
High Pricing
334
High Costs
291
Pricing Issues
214
Learning Curve
211
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
9.0
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.1
8.9
Competitor Analysis
Average: 7.8
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
303,619 Twitter followers
LinkedIn® Page
www.linkedin.com
1,966 employees on LinkedIn®
Google Search Console
(442)4.7 out of 5
6th Easiest To Use in SEO Tools software
View top Consulting Services for Google Search Console
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

    Users
    • Marketing Manager
    • Digital Marketing Executive
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Google Search Console is a tool that monitors website performance in search results, checks web vitals, and provides detailed metrics of a website's performance.
    • Users frequently mention the tool's ability to provide direct insights into website performance, track keyword rankings, identify indexing issues, and submit new content, highlighting its ease of use and implementation.
    • Users experienced issues with data delay, confusing terminology for non-technical users, and limitations in advanced filtering or data segmentation options, as well as a lack of real-time SEO decision-making capabilities due to data delays.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Search Console Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Valuable Insights
    15
    SEO Optimization
    11
    Data Accuracy
    10
    Ease of Use
    10
    User-Friendly
    10
    Cons
    Data Inaccuracy
    7
    Learning Curve
    7
    Data Limitations
    4
    Search Issues
    4
    SEO Limitations
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Search Console features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    SEO Auditing
    Average: 8.3
    7.7
    Content Insights
    Average: 8.1
    6.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,716,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    311,319 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Users
  • Marketing Manager
  • Digital Marketing Executive
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Google Search Console is a tool that monitors website performance in search results, checks web vitals, and provides detailed metrics of a website's performance.
  • Users frequently mention the tool's ability to provide direct insights into website performance, track keyword rankings, identify indexing issues, and submit new content, highlighting its ease of use and implementation.
  • Users experienced issues with data delay, confusing terminology for non-technical users, and limitations in advanced filtering or data segmentation options, as well as a lack of real-time SEO decision-making capabilities due to data delays.
Google Search Console Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
15
SEO Optimization
11
Data Accuracy
10
Ease of Use
10
User-Friendly
10
Cons
Data Inaccuracy
7
Learning Curve
7
Data Limitations
4
Search Issues
4
SEO Limitations
4
View All Pros and Cons
Google Search Console features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.3
7.7
Content Insights
Average: 8.1
6.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
311,319 employees on LinkedIn®
Ownership
NASDAQ:GOOG

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Google Trends
(246)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index an

Users
  • Digital Marketing Manager
  • Search Engine Optimization Executive
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Google Trends is a tool that provides real-time insights into what people are searching for globally, allowing users to compare keywords, explore regional interest, and track rising queries.
  • Reviewers like the simplicity of the interface, the ability to compare topics, regions, and timeframes, and the visual graphs that make data easy to interpret, making it useful for students, marketers, researchers, and businesses.
  • Users mentioned limitations such as the lack of exact search volume numbers, the aggregation of older historical data into broader timeframes, the lack of granular demographic breakdowns, and the inability to export more comprehensive datasets.
Google Trends Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Topic Discovery
9
User-Friendly
7
Content Creation
5
Intuitive
5
Keyword Research
5
Cons
Data Inaccuracy
5
Limited Features
4
Data Limitations
3
Accuracy Issues
2
Geographical Limitations
2
View All Pros and Cons
Google Trends features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
SEO Auditing
Average: 8.3
8.3
Content Insights
Average: 8.1
7.8
Competitor Analysis
Average: 7.8
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
311,319 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Conductor
(496)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conductor is the only end-to-end, enterprise AEO platform built on the industry's most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across A

    Users
    • SEO Manager
    • Marketing Manager
    Industries
    • Consumer Services
    • Marketing and Advertising
    Market Segment
    • 40% Enterprise
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Conductor is a tool designed to assist with SEO content marketing, providing visibility into performance on AI searches, keyword tracking, and competitive insights.
    • Users like the intuitive nature of Conductor, its ease of use, the valuable industry insights it provides, and the strong community support, including 24/5 chat availability.
    • Users mentioned the subscription-based model of Conductor as a limitation, as it restricts access to certain features and requires additional paid subscriptions for functionalities like the writing assistant.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Conductor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    75
    Features
    62
    Keyword Research
    49
    Helpful
    42
    Customer Support
    32
    Cons
    Learning Curve
    22
    Limited Features
    20
    Learning Difficulty
    15
    Expensive
    13
    Limitations
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Conductor features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    SEO Auditing
    Average: 8.3
    8.8
    Content Insights
    Average: 8.1
    8.9
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Conductor
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Conductor
    41,662 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    365 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conductor is the only end-to-end, enterprise AEO platform built on the industry's most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across A

Users
  • SEO Manager
  • Marketing Manager
Industries
  • Consumer Services
  • Marketing and Advertising
Market Segment
  • 40% Enterprise
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Conductor is a tool designed to assist with SEO content marketing, providing visibility into performance on AI searches, keyword tracking, and competitive insights.
  • Users like the intuitive nature of Conductor, its ease of use, the valuable industry insights it provides, and the strong community support, including 24/5 chat availability.
  • Users mentioned the subscription-based model of Conductor as a limitation, as it restricts access to certain features and requires additional paid subscriptions for functionalities like the writing assistant.
Conductor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
75
Features
62
Keyword Research
49
Helpful
42
Customer Support
32
Cons
Learning Curve
22
Limited Features
20
Learning Difficulty
15
Expensive
13
Limitations
13
View All Pros and Cons
Conductor features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.9
SEO Auditing
Average: 8.3
8.8
Content Insights
Average: 8.1
8.9
Competitor Analysis
Average: 7.8
Seller Details
Seller
Conductor
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Conductor
41,662 Twitter followers
LinkedIn® Page
www.linkedin.com
365 employees on LinkedIn®
BrightEdge
(758)4.4 out of 5
View top Consulting Services for BrightEdge
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

    Users
    • Digital Marketing Manager
    • SEO Specialist
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 39% Enterprise
    • 39% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • BrightEdge is a platform designed to optimize organic search and AI search strategies, providing tools for keyword research, competitor tracking, and SEO problem identification.
    • Reviewers appreciate BrightEdge's comprehensive keyword database, robust reporting capabilities, and its commitment to staying current with the latest SEO trends, including the integration of AI.
    • Users reported that the platform can be complex and time-consuming to set up, the user interface can be difficult to navigate, and the vast amount of information and features can be overwhelming for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BrightEdge Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    AI Features
    41
    Valuable Insights
    34
    SEO Optimization
    25
    Content Creation
    19
    Strategy Development
    16
    Cons
    Learning Curve
    23
    Slow Loading
    10
    Limited Features
    8
    Layout Issues
    6
    Data Overload
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BrightEdge features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.7
    Content Insights
    Average: 8.1
    8.7
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BrightEdge
    Company Website
    Year Founded
    2007
    HQ Location
    Foster City, CA
    Twitter
    @brightedge
    19,236 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    548 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

Users
  • Digital Marketing Manager
  • SEO Specialist
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 39% Enterprise
  • 39% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • BrightEdge is a platform designed to optimize organic search and AI search strategies, providing tools for keyword research, competitor tracking, and SEO problem identification.
  • Reviewers appreciate BrightEdge's comprehensive keyword database, robust reporting capabilities, and its commitment to staying current with the latest SEO trends, including the integration of AI.
  • Users reported that the platform can be complex and time-consuming to set up, the user interface can be difficult to navigate, and the vast amount of information and features can be overwhelming for beginners.
BrightEdge Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
AI Features
41
Valuable Insights
34
SEO Optimization
25
Content Creation
19
Strategy Development
16
Cons
Learning Curve
23
Slow Loading
10
Limited Features
8
Layout Issues
6
Data Overload
5
View All Pros and Cons
BrightEdge features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.7
Content Insights
Average: 8.1
8.7
Competitor Analysis
Average: 7.8
Seller Details
Seller
BrightEdge
Company Website
Year Founded
2007
HQ Location
Foster City, CA
Twitter
@brightedge
19,236 Twitter followers
LinkedIn® Page
www.linkedin.com
548 employees on LinkedIn®
Wincher
(456)4.6 out of 5
12th Easiest To Use in SEO Tools software
Save to My Lists
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Photography
    Market Segment
    • 96% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Wincher is a tool for tracking keyword performance and SEO analysis, offering features such as competitor tracking, daily updates, and integration with other platforms like Yoast SEO.
    • Reviewers like the simplicity and intuitiveness of Wincher, praising its user-friendly interface, clear insights, and the ability to track keyword performance and competitor analysis efficiently.
    • Users mentioned limitations in the free plan, such as a cap on the number of keywords and competitors that can be tracked, and some found the tool to be complex or lacking in advanced features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Wincher Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    122
    Keyword Ranking
    115
    User-Friendly
    79
    Valuable Insights
    59
    Intuitive
    58
    Cons
    High Costs
    58
    Limited Features
    43
    High Pricing
    16
    SEO Limitations
    13
    Learning Curve
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Wincher features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.1
    Content Insights
    Average: 8.1
    8.5
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Wincher International AB
    Year Founded
    2014
    HQ Location
    Roslagsgatan 26A, Stockholm, Sweden
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Photography
Market Segment
  • 96% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Wincher is a tool for tracking keyword performance and SEO analysis, offering features such as competitor tracking, daily updates, and integration with other platforms like Yoast SEO.
  • Reviewers like the simplicity and intuitiveness of Wincher, praising its user-friendly interface, clear insights, and the ability to track keyword performance and competitor analysis efficiently.
  • Users mentioned limitations in the free plan, such as a cap on the number of keywords and competitors that can be tracked, and some found the tool to be complex or lacking in advanced features.
Wincher Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
122
Keyword Ranking
115
User-Friendly
79
Valuable Insights
59
Intuitive
58
Cons
High Costs
58
Limited Features
43
High Pricing
16
SEO Limitations
13
Learning Curve
11
View All Pros and Cons
Wincher features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.1
Content Insights
Average: 8.1
8.5
Competitor Analysis
Average: 7.8
Seller Details
Seller
Wincher International AB
Year Founded
2014
HQ Location
Roslagsgatan 26A, Stockholm, Sweden
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
SE Ranking
(1,409)4.8 out of 5
8th Easiest To Use in SEO Tools software
View top Consulting Services for SE Ranking
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Entry Level Price:Starting at $65.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 89% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SE Ranking is a SEO tool that provides features such as rank tracking, keyword research, site audit, and competitor analysis.
    • Users frequently mention the user-friendly interface, accurate rank tracking, comprehensive site audit, and insightful competitive analysis, all of which contribute to a positive user experience and effective SEO management.
    • Users experienced issues with the backlink database not being as comprehensive as that of larger platforms, occasional slow data updates, especially for rank tracking on lower-tier plans, and a lack of robust reporting customization feature for agencies working with multiple clients.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SE Ranking Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    59
    Keyword Research
    40
    Rank Tracking
    36
    Features
    34
    SEO Optimization
    25
    Cons
    Limited Features
    13
    Expensive
    8
    Learning Curve
    7
    Limitations
    7
    Difficult Learning
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SE Ranking features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.1
    9.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SE Ranking
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @SERanking
    10,445 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    221 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 89% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SE Ranking is a SEO tool that provides features such as rank tracking, keyword research, site audit, and competitor analysis.
  • Users frequently mention the user-friendly interface, accurate rank tracking, comprehensive site audit, and insightful competitive analysis, all of which contribute to a positive user experience and effective SEO management.
  • Users experienced issues with the backlink database not being as comprehensive as that of larger platforms, occasional slow data updates, especially for rank tracking on lower-tier plans, and a lack of robust reporting customization feature for agencies working with multiple clients.
SE Ranking Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
59
Keyword Research
40
Rank Tracking
36
Features
34
SEO Optimization
25
Cons
Limited Features
13
Expensive
8
Learning Curve
7
Limitations
7
Difficult Learning
5
View All Pros and Cons
SE Ranking features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.3
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.1
9.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
SE Ranking
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@SERanking
10,445 Twitter followers
LinkedIn® Page
www.linkedin.com
221 employees on LinkedIn®
Right Choice
(145)5.0 out of 5
1st Easiest To Use in SEO Tools software
View top Consulting Services for Right Choice
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RightChoice.ai is Most Advanced Local Listings Management Software designed to help you Manage, Grow & Rank your Local Business Profiles across Google, Bing, Apple, Waze & 20 more Directories.

    Users
    • Marketing Manager
    • Marketing Head
    Industries
    • Retail
    • Automotive
    Market Segment
    • 45% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RightChoice is a software for managing Google My Business listings in bulk, offering features such as listing management, rank tracking, bulk review reply, AI review reply, and performance-based reports.
    • Reviewers appreciate the software's ease of use, comprehensive features, and supportive team, noting that it has been a game changer in terms of local discovery and has helped in understanding business rankings better.
    • Reviewers mentioned some initial bugs and a learning curve to fully understand and utilize all features, and expressed a desire for improvements in reporting features and the addition of a keyword research tool on the dashboard.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Right Choice Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    45
    Customer Support
    36
    Helpful
    32
    Time Saving
    30
    Easy Integrations
    29
    Cons
    Limited Features
    15
    Software Bugs
    13
    Software Bugs/Issues
    13
    Missing Features
    10
    Reporting Issues
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Right Choice features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    SEO Auditing
    Average: 8.3
    10.0
    Content Insights
    Average: 8.1
    10.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RightChoice.Ai
    Year Founded
    2023
    HQ Location
    Delaware, US
    LinkedIn® Page
    www.linkedin.com
    741 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RightChoice.ai is Most Advanced Local Listings Management Software designed to help you Manage, Grow & Rank your Local Business Profiles across Google, Bing, Apple, Waze & 20 more Directories.

Users
  • Marketing Manager
  • Marketing Head
Industries
  • Retail
  • Automotive
Market Segment
  • 45% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RightChoice is a software for managing Google My Business listings in bulk, offering features such as listing management, rank tracking, bulk review reply, AI review reply, and performance-based reports.
  • Reviewers appreciate the software's ease of use, comprehensive features, and supportive team, noting that it has been a game changer in terms of local discovery and has helped in understanding business rankings better.
  • Reviewers mentioned some initial bugs and a learning curve to fully understand and utilize all features, and expressed a desire for improvements in reporting features and the addition of a keyword research tool on the dashboard.
Right Choice Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
45
Customer Support
36
Helpful
32
Time Saving
30
Easy Integrations
29
Cons
Limited Features
15
Software Bugs
13
Software Bugs/Issues
13
Missing Features
10
Reporting Issues
7
View All Pros and Cons
Right Choice features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
10.0
SEO Auditing
Average: 8.3
10.0
Content Insights
Average: 8.1
10.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
RightChoice.Ai
Year Founded
2023
HQ Location
Delaware, US
LinkedIn® Page
www.linkedin.com
741 employees on LinkedIn®
Moz Pro
(605)4.3 out of 5
View top Consulting Services for Moz Pro
Save to My Lists
DealsSpecial offer!
25% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—withou

    Users
    • Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 57% Small-Business
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Moz Pro is an SEO tool that provides insights into website performance, keyword rankings, and backlink analysis.
    • Reviewers frequently mention the tool's user-friendly interface, comprehensive features such as rank checker and domain overview, and the valuable insights it provides for SEO strategies.
    • Reviewers experienced issues with the tool's high cost, the learning curve for new users, limitations on keyword tracking, and occasional inaccuracies in ranking data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moz Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    30
    Ease of Use
    26
    User-Friendly
    23
    Valuable Insights
    23
    Keyword Ranking
    21
    Cons
    Limited Features
    22
    High Costs
    13
    Feature Deficiency
    10
    Data Inaccuracy
    8
    Layout Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moz Pro features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    SEO Auditing
    Average: 8.3
    7.5
    Content Insights
    Average: 8.1
    8.4
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Moz
    Company Website
    Year Founded
    2004
    HQ Location
    Seattle, WA
    Twitter
    @moz
    535,884 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    350 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—withou

Users
  • Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 57% Small-Business
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Moz Pro is an SEO tool that provides insights into website performance, keyword rankings, and backlink analysis.
  • Reviewers frequently mention the tool's user-friendly interface, comprehensive features such as rank checker and domain overview, and the valuable insights it provides for SEO strategies.
  • Reviewers experienced issues with the tool's high cost, the learning curve for new users, limitations on keyword tracking, and occasional inaccuracies in ranking data.
Moz Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
30
Ease of Use
26
User-Friendly
23
Valuable Insights
23
Keyword Ranking
21
Cons
Limited Features
22
High Costs
13
Feature Deficiency
10
Data Inaccuracy
8
Layout Issues
8
View All Pros and Cons
Moz Pro features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.3
7.5
Content Insights
Average: 8.1
8.4
Competitor Analysis
Average: 7.8
Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
535,884 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
LocaliQ
(1,054)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 25% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • LocaliQ is a digital marketing service provider tool that focuses on promoting products of small businesses and attracting and retaining customers for long term profitability.
    • Reviewers like the wide range of practical digital marketing guides and processes offered by LocaliQ, including Social Media, Lead generation, SEO and others, and appreciate the regular and accurate communications across all channels, as well as the timely lead tracking and dashboard monitoring.
    • Users mentioned issues with LocaliQ's vague metrics and commitment issues, where unwanted renewals are made, and some also found the integration with their internal systems challenging, which occasionally slowed down implementation and required additional workarounds.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LocaliQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Helpful
    24
    Team Helpfulness
    17
    Business Growth
    12
    Lead Generation
    12
    Cons
    Expensive
    7
    Billing Issues
    6
    Limited Features
    6
    Sales
    6
    Ad Issues
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LocaliQ features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    SEO Auditing
    Average: 8.3
    9.2
    Content Insights
    Average: 8.1
    7.8
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    USA TODAY Co.
    Company Website
    Year Founded
    1906
    HQ Location
    Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
    LinkedIn® Page
    www.linkedin.com
    6,618 employees on LinkedIn®
    Ownership
    NYSE: GCI
Product Description
How are these determined?Information
This description is provided by the seller.

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 25% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • LocaliQ is a digital marketing service provider tool that focuses on promoting products of small businesses and attracting and retaining customers for long term profitability.
  • Reviewers like the wide range of practical digital marketing guides and processes offered by LocaliQ, including Social Media, Lead generation, SEO and others, and appreciate the regular and accurate communications across all channels, as well as the timely lead tracking and dashboard monitoring.
  • Users mentioned issues with LocaliQ's vague metrics and commitment issues, where unwanted renewals are made, and some also found the integration with their internal systems challenging, which occasionally slowed down implementation and required additional workarounds.
LocaliQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Helpful
24
Team Helpfulness
17
Business Growth
12
Lead Generation
12
Cons
Expensive
7
Billing Issues
6
Limited Features
6
Sales
6
Ad Issues
5
View All Pros and Cons
LocaliQ features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.3
SEO Auditing
Average: 8.3
9.2
Content Insights
Average: 8.1
7.8
Competitor Analysis
Average: 7.8
Seller Details
Seller
USA TODAY Co.
Company Website
Year Founded
1906
HQ Location
Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
LinkedIn® Page
www.linkedin.com
6,618 employees on LinkedIn®
Ownership
NYSE: GCI
Ahrefs
(615)4.5 out of 5
View top Consulting Services for Ahrefs
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Ahrefs is a tool for improving SEO, offering features such as competitor analysis, keyword research, rank tracking, site audits, and backlink analysis.
    • Reviewers frequently mention the tool's comprehensive backlink database, user-friendly interface, and its ability to provide deep insights into competitors' strategies and keywords.
    • Reviewers noted the high pricing, especially for small businesses and freelancers, and a steep learning curve for beginners due to the platform's data-heavy nature.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ahrefs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    47
    Features
    39
    SEO Optimization
    37
    Backlink Analysis
    34
    Ease of Use
    34
    Cons
    Expensive
    31
    High Costs
    29
    Limited Features
    15
    Pricing Issues
    15
    Learning Curve
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ahrefs features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.3
    8.1
    Content Insights
    Average: 8.1
    9.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ahrefs
    Company Website
    Year Founded
    2010
    HQ Location
    Singapore
    Twitter
    @ahrefs
    167,056 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 62% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Ahrefs is a tool for improving SEO, offering features such as competitor analysis, keyword research, rank tracking, site audits, and backlink analysis.
  • Reviewers frequently mention the tool's comprehensive backlink database, user-friendly interface, and its ability to provide deep insights into competitors' strategies and keywords.
  • Reviewers noted the high pricing, especially for small businesses and freelancers, and a steep learning curve for beginners due to the platform's data-heavy nature.
Ahrefs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
47
Features
39
SEO Optimization
37
Backlink Analysis
34
Ease of Use
34
Cons
Expensive
31
High Costs
29
Limited Features
15
Pricing Issues
15
Learning Curve
13
View All Pros and Cons
Ahrefs features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.3
8.1
Content Insights
Average: 8.1
9.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
Ahrefs
Company Website
Year Founded
2010
HQ Location
Singapore
Twitter
@ahrefs
167,056 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
AIOSEO
(188)4.8 out of 5
4th Easiest To Use in SEO Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Leisure, Travel & Tourism
    Market Segment
    • 92% Small-Business
    • 8% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AIOSEO is a SEO plugin for WordPress that combines a range of features to cater to both beginners and experienced users.
    • Reviewers frequently mention the user-friendly interface, the ease of setup, and the effectiveness of the plugin in improving SEO performance and saving time.
    • Users mentioned the high cost of paid plans, lack of transparency in pricing, limited customizations for open graph data, and the overwhelming amount of data in the reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AIOSEO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    SEO Optimization
    42
    User-Friendly
    25
    Easy Setup
    20
    Time Saving
    20
    Cons
    High Costs
    16
    Limited Features
    13
    SEO Limitations
    5
    High Pricing
    4
    Learning Curve
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AIOSEO features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.3
    8.5
    Content Insights
    Average: 8.1
    7.8
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AIOSEO® and All in One SEO Pack®
    Year Founded
    2007
    HQ Location
    West Palm Beach, US
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Leisure, Travel & Tourism
Market Segment
  • 92% Small-Business
  • 8% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AIOSEO is a SEO plugin for WordPress that combines a range of features to cater to both beginners and experienced users.
  • Reviewers frequently mention the user-friendly interface, the ease of setup, and the effectiveness of the plugin in improving SEO performance and saving time.
  • Users mentioned the high cost of paid plans, lack of transparency in pricing, limited customizations for open graph data, and the overwhelming amount of data in the reporting.
AIOSEO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
SEO Optimization
42
User-Friendly
25
Easy Setup
20
Time Saving
20
Cons
High Costs
16
Limited Features
13
SEO Limitations
5
High Pricing
4
Learning Curve
4
View All Pros and Cons
AIOSEO features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.3
8.5
Content Insights
Average: 8.1
7.8
Competitor Analysis
Average: 7.8
Seller Details
Seller
AIOSEO® and All in One SEO Pack®
Year Founded
2007
HQ Location
West Palm Beach, US
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Similarweb
(1,006)4.5 out of 5
View top Consulting Services for Similarweb
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Associate
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 42% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a digital analytics tool that provides insights into website traffic, market trends, and competitor performance.
    • Reviewers appreciate the ease of use, the detailed traffic breakdowns, audience metrics, and the ability to integrate with other tools, which aids in making informed marketing and business decisions.
    • Reviewers mentioned that the data is not always real-time, leading to slight delays, and some deeper insights are only available on higher-priced plans, which can be limiting for some users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Competitor Analysis
    59
    Traffic Analysis
    56
    Insights
    53
    Competitor Insights
    48
    Cons
    Data Inaccuracy
    27
    Inaccurate Data
    23
    Limited Features
    22
    Limited Data Access
    21
    Expensive
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    SEO Auditing
    Average: 8.3
    8.2
    Content Insights
    Average: 8.1
    9.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    54,203 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,288 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Associate
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 42% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a digital analytics tool that provides insights into website traffic, market trends, and competitor performance.
  • Reviewers appreciate the ease of use, the detailed traffic breakdowns, audience metrics, and the ability to integrate with other tools, which aids in making informed marketing and business decisions.
  • Reviewers mentioned that the data is not always real-time, leading to slight delays, and some deeper insights are only available on higher-priced plans, which can be limiting for some users.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Competitor Analysis
59
Traffic Analysis
56
Insights
53
Competitor Insights
48
Cons
Data Inaccuracy
27
Inaccurate Data
23
Limited Features
22
Limited Data Access
21
Expensive
18
View All Pros and Cons
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.1
SEO Auditing
Average: 8.3
8.2
Content Insights
Average: 8.1
9.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
54,203 Twitter followers
LinkedIn® Page
www.linkedin.com
1,288 employees on LinkedIn®
Bing Webmaster Tools
(42)4.3 out of 5
View top Consulting Services for Bing Webmaster Tools
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bing Webmaster provides easy-to-use public tools to help you do more with your site. No sign in required

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 76% Small-Business
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bing Webmaster Tools Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Data Accuracy
    1
    Data Management
    1
    Keyword Ranking
    1
    Navigation Ease
    1
    Cons
    Integration Issues
    1
    Layout Issues
    1
    Outdated/No Updates
    1
    SEO Limitations
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bing Webmaster Tools features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.1
    Content Insights
    Average: 8.1
    7.0
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    13,263,534 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    220,934 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Bing Webmaster provides easy-to-use public tools to help you do more with your site. No sign in required

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 76% Small-Business
  • 19% Mid-Market
Bing Webmaster Tools Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Data Accuracy
1
Data Management
1
Keyword Ranking
1
Navigation Ease
1
Cons
Integration Issues
1
Layout Issues
1
Outdated/No Updates
1
SEO Limitations
1
View All Pros and Cons
Bing Webmaster Tools features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.1
Content Insights
Average: 8.1
7.0
Competitor Analysis
Average: 7.8
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
13,263,534 Twitter followers
LinkedIn® Page
www.linkedin.com
220,934 employees on LinkedIn®
Ownership
MSFT
ClickRank
(140)4.7 out of 5
7th Easiest To Use in SEO Tools software
Save to My Lists
Entry Level Price:$59.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ClickRank is an AI-powered, data-driven SEO platform that automates on-page optimization in just one click. Webmasters can add a lightweight JavaScript snippet for instant SEO improvements across any

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 97% Small-Business
    • 2% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ClickRank is an automated SEO platform designed to optimize websites and improve their visibility in search engine rankings.
    • Users like the platform's ease of use, its AI-driven optimization features, and the significant time savings from its one-click fixes for SEO issues.
    • Reviewers experienced some limitations with the platform, such as a lack of granular control over AI-generated changes, a slight dip in page speed after making changes, and a desire for more advanced reporting and analytics features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ClickRank Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    51
    SEO Optimization
    49
    Time Saving
    42
    User-Friendly
    29
    Easy Setup
    25
    Cons
    Limited Features
    12
    Integration Issues
    9
    SEO Limitations
    9
    Learning Curve
    7
    Layout Issues
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ClickRank features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    SEO Auditing
    Average: 8.3
    8.5
    Content Insights
    Average: 8.1
    7.6
    Competitor Analysis
    Average: 7.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ClickRank
    Year Founded
    2024
    HQ Location
    Dubai, AE
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ClickRank is an AI-powered, data-driven SEO platform that automates on-page optimization in just one click. Webmasters can add a lightweight JavaScript snippet for instant SEO improvements across any

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 97% Small-Business
  • 2% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ClickRank is an automated SEO platform designed to optimize websites and improve their visibility in search engine rankings.
  • Users like the platform's ease of use, its AI-driven optimization features, and the significant time savings from its one-click fixes for SEO issues.
  • Reviewers experienced some limitations with the platform, such as a lack of granular control over AI-generated changes, a slight dip in page speed after making changes, and a desire for more advanced reporting and analytics features.
ClickRank Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
51
SEO Optimization
49
Time Saving
42
User-Friendly
29
Easy Setup
25
Cons
Limited Features
12
Integration Issues
9
SEO Limitations
9
Learning Curve
7
Layout Issues
5
View All Pros and Cons
ClickRank features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.2
SEO Auditing
Average: 8.3
8.5
Content Insights
Average: 8.1
7.6
Competitor Analysis
Average: 7.8
Seller Details
Seller
ClickRank
Year Founded
2024
HQ Location
Dubai, AE
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
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SEO Topics

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Learn More About SEO Tools

What are SEO Tools?

Search engine optimization (SEO) is the practice of optimizing web pages or domains to increase user traffic to a given website or piece of content via search engines. It involves staying up-to-date on search best practices and differences in search engine algorithms and using various tools and metrics to get a holistic picture of organic search.

Many SEO analysis tools consolidate metric testing and monitoring into a unified solution. Still, numerous specialized point solutions are tailored to address specific metrics, such as keyword research or link removal.

SEO products are typically built to cater to a single search engine or the most popular per region. As such, businesses must ensure they have an idea of the search engine(s) on which they wish to be found.

While Google has the biggest audience, that also means there is more competition, especially for highly sought-after terms. If choosing to target another search network, it is essential to ensure that the selected tool aids in increasing the rank on that platform.

What are the common features of SEO tools? 

The features listed below are commonly found in SEO solutions, but this list is by no means exhaustive. These features empower users to understand, enhance, and monitor their website's performance in search engine results.

  • Backlink analysis: It assists in building additional high-quality linkbacks while providing in-depth insights into the impact of existing linkbacks on the site's SEO. 
  • On-page SEO analysis: Beyond evaluating a URL based on targeted keywords, it thoroughly examines the content, meta tags, and other on-page elements to ensure alignment with SEO best practices set by each search engine.
  • Site audits: It identifies potential issues that search engine crawlers may encounter with a website’s pages. Checking for technical SEO issues, broken links, missing meta descriptions, and duplicate content, among other things, is included in improving the SEO performance.
  • Local marketing: Businesses can use it to manage their online presence efficiently in various local search engines, including platforms like Google Business, Yelp, and Bing Local. It ensures accurate and consistent business information across all platforms and excellent local search visibility.
  • Keyword analysis: It is crucial for tailoring the content and SEO strategy to target traffic, driving relevant keywords. It identifies the right keywords and analyzes their competitiveness and search volume. 
  • SERP rank tracking: It tracks organic keyword rankings targeted for a specific URL and provides history reports for multiple search engines. 
  • Brand alerts: It provides reports of when a brand or domain is mentioned or linked to from other domains.
  • Social analytics: It social mentions and linkbacks relative to SEO, providing insights into the effectiveness of social media strategies in driving organic search traffic.
  • Competitive analysis: It enables side-by-side comparisons with competitors. This includes analyzing backlink profiles, SERP results, domain authority, and other critical SEO metrics. 
  • Comprehensive reporting: It empowers users to generate professional reports and share data through user-friendly dashboards. The reports include keyword performance across search engines, backlink health, link-building opportunities, technical SEO issues, and opportunities to optimize content for improved visibility and organic traffic.
  • Integrations: It integrates with website analytics tools such as Google Analytics, webmaster tools, etc., to provide a holistic view of the website's performance. 
  • Other features of SEO Tools: Content Optimization, Keyword Research, Link Building, Rank Tracking, SEO Audit

What are the benefits of SEO tools?

Search engines have revolutionized how people access relevant content daily, prioritizing delivering the best results. With the standards of the space in constant flux, keeping up with the best practices of SEO is an ever-evolving challenge.

For businesses seeking to optimize their online presence, SEO tools are a cornerstone for digital success, providing many benefits to practitioners who use them effectively.

  • Optimized website performance: SEO tools allow for peak SERP performance, strategically targeting keywords that enhance channel visibility and impact.
  • Agile response to algorithm changes: With real-time updates, swift adaptation to evolving algorithms and maintaining a competitive edge online becomes easy.
  • Detailed performance insights: Comprehensive reports provided by SEO tools offer actionable insights into website performance and rankings for continuous improvement.
  • Competitive edge through analysis: SEO tools' competitor analysis feature proactively tracks changes in rankings and allows timely adjustments for sustained competitiveness.
  • Strategic visibility enhancement: SEO tools guide in selecting impactful keywords and creating compelling content, boosting online visibility.

Who uses SEO tools?

SEO can make or break content success, but not all levels of an organization will need to be involved in the SEO process. Instead, the responsibility of SEO typically falls on specific individuals within an organization.

Additionally, plenty of self-employed content creators will rely on SEO to ensure their content ranks well and can be found easily via search engines.

  • Content marketers: SEO is a staple within content marketing. Search engines are a primary channel through which potential buyers find services and products. Within organizations, content marketing teams or dedicated SEO specialists work with SEO to ensure their content performs the best.
  • Digital marketing agencies: SEO software is indispensable for digital marketing agencies. From keyword optimization to performance tracking, agencies use it to elevate their client’s online presence and drive tangible results.
  • E-commerce platforms: For e-commerce platforms seeking increased visibility and higher conversion rates, SEO solutions can have a large impact. By optimizing product listings and implementing other effective SEO strategies, more qualified leads are attracted, boosting sales and gaining a competitive advantage.
  • Startups and small businesses: SEO tools are a cost-effective way to establish a strong online presence for small businesses. These tools empower resource-limited enterprises to compete with larger competitors by implementing targeted SEO strategies that attract niche audiences.
  • Content creators: The term "content creator" can apply to everyone from bloggers to YouTube stars to Instagram influencers. People from all these backgrounds employ features like hashtag tracking and brand mentions to help their content perform in a potentially saturated environment.

SEO tools pricing

Different SEO tools have varying pricing structures based on the features and capabilities offered. Users should carefully assess their specific requirements and how pricing aligns with their budget.  

  • Freemium plans: With these plans, limited features are available in the free version, allowing users to access basic functionalities. Premium features, however, are often unlocked after opting for a subscription.
  • Subscription-based plans: Most SEO tools operate on a subscription model, charging a monthly or annual fee for a full features suite. The cost varies based on factors like the number of users, websites, or keywords tracked.
  • Tiered pricing: Tiered pricing plans cater to different user needs. While basic plans may cover essential features, higher-tier plans offer advanced functionalities, analytics, and support.
  • Usage-based pricing: Some tools can structure their pricing based on usage metrics. In such a case, users pay according to their specific usage requirements.
  • Custom enterprise plans: For large businesses with unique needs, custom enterprise plans are made. These plans often include personalized features, extensive support, and scalability.

In addition, free SEO tools and software provide complimentary trials, enabling users to perform essential searches and evaluate the platform before deciding on a paid subscription. 

Some free SEO tools include:

  • Ahrefs
  • Google Keyword Planner
  • Semrush
  • AnswerThePublic
  • Woorank

Challenges with SEO tools

While SEO software is an invaluable tool for any business, offering helpful insights and functionalities, users may encounter challenges with algorithm changes, data inaccuracy, and learning curves.

  • Dynamic algorithm changes: The fluid nature of SEO algorithms is a significant challenge for accurate performance tracking and optimization. Search engines continually refine their algorithms to prioritize relevant content, making it difficult to keep pace with the rapid changes. 
  • Emergence of new SERP enhancements: New enhancements in search results, such as featured snippets, play a pivotal role in search rankings and the visibility of brands. Measuring the effectiveness of these new features can be challenging, restraining businesses from fully optimizing their web pages for the latest SEO practices.
  • Consistent updates: SEO tools require constant updates to align with the latest SEO standards. Without regular updates, tools may become outdated, compromising their effectiveness. 
  • Potential data inaccuracies: Any lag in data updates may lead to potential inaccuracies in the provided information, hampering optimization efforts.
  • User learning curve: The dynamic nature of SEO and the complexity of some SEO tools can contribute to a steep learning curve for beginners. Businesses may face challenges in maximizing a new tool's full potential, requiring dedicated training and skill development efforts.

How to choose the best SEO tools

Choosing the right SEO tools is more than just about optimization. It's about selecting tools that contribute to the success of digital marketing strategies over the long term. To make an informed choice, buyers must consider the following key points:

  • Define business goals: Buyers should clearly outline the SEO goals, whether they are improving rankings for branded or non-branded keywords, boosting organic traffic, or enhancing content visibility. It guides the selection of tools aligned with the business’s strategic objectives.
  • Check for features and functionality: Buyers must thoroughly assess the offered features. They should seek functionalities that address the desired challenges, such as keyword research, competitor tracking, and real-time data insights. Buyers should choose tools with a comprehensive feature set tailored to their goals.
  • Ascertain reliability: Buyers must check the data sources and methodology used to ensure reliability. They should look for tools that provide accurate information on keyword rankings, backlinks, and other relevant metrics.
  • Consider scalability and integration: Buyers must consider the scalability to accommodate business growth. They should choose software that integrates with other tools in their tech stack, such as analytics platforms, content management systems, and other marketing automation tools.
  • Analyze automation available: To minimize manual tasks and enhance overall efficiency, buyers should look for tools with automation features such as keyword ideas, on-page optimization guidance, and assistance in content creation.
  • Ask for customer support and training: Buyers must prioritize tools with responsive customer support and accessible training resources. A strong support system ensures prompt issue resolution and maximizes tool utility.
  • Check for real-time data and updates: Buyers should opt for SEO tools that provide real-time data insights and frequent updates to adapt to algorithm changes swiftly.
  • Research and Compare: Buyers must conduct thorough research and read reviews, user testimonials, and expert opinions to understand the strengths and weaknesses of each tool. They can compare features, pricing, and user experiences.

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