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SEO reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best SEO Software

Search engine optimization (SEO) software, or organic search marketing software, is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. These tools provide SEO insights to companies through a variety of different features, helping identify the best strategies to improve a website’s search relevance. Many tools also offer competitor data and broad industry analysis. SEO software is often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing.

Products in the SEO category must offer one or more of the following functions: SEO audits, rank tracking, keyword research, content optimization, or link building. SEO auditing tools provide businesses with a report of their website’s SEO “health." These products identify content-based or technical issues that may impact a website’s search ranking and make suggestions for potential improvement. Rank tracking tools monitor a website’s performance in SERPs for a given keyword, while keyword research tools enable businesses to identify alternative search terms and the search volume for those terms. In SEO software, content optimization tools help businesses enhance their website’s content through features such as artificial intelligence, SEO automation, and semantic SEO. Link building tools are used to improve a website’s off-page SEO by monitoring backlinks and identifying new link building opportunities.

Some SEO software solutions offer features of local SEO software. These tools help businesses track their rankings on local search pages, monitor local listings, and discover top-ranking local keywords. Other SEO software products may provide paid search optimization tools, such as pay-per-click (PPC) ad optimization, conversion metrics, and ad placement. (To learn more about search advertising products, please visit our search advertising software category.)

To qualify for inclusion in the SEO category, a product must:

Perform one or more of the following functions in relation to SEO: content optimization, SEO audits, keyword research, rank tracking, link building, or backlink monitoring
Provide reports on optimization-related metrics
Focus on the improvement in free, organic search engine listings

Top 10 SEO Software

  • Semrush
  • SE Ranking
  • Siteimprove
  • Ahrefs
  • Conductor
  • SpyFu
  • Moz Pro
  • Serpstat
  • BrightEdge
  • SimilarWeb Pro

Compare SEO Software

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(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

(708)4.8 out of 5
Entry Level Price:$39 per month

SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects. SE Ranking is perfect for small business owners, SEO pros and agencies. The software provides a complete set of tools for keyword position tracking and keyword research, website audit, competitor analysis, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additio

(247)4.6 out of 5
Optimized for quick response

Optimize the way you manage and deliver your digital presence with an all-in-one solution. Today’s digital era presents demanding challenges. With Siteimprove, you can create higher quality content, promote inclusivity, drive better website traffic, measure performance, and work toward regulatory compliance–all from one place. Find out why more than 7,500 organizations around the world trust Siteimprove with their digital presence. Visit to get started.

(273)4.6 out of 5
Entry Level Price:$0

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in your niche - Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank - Website Audit: find what SEO issues your website has and le

(193)4.6 out of 5

Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of the purchase process. Customizable dashboards and workflows guide marketers through the con

(435)4.6 out of 5
Entry Level Price:$39 / month

SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research. Find the domains that buy it or rank for it-- all with history to boot. With deep insights and reporting, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.

(312)4.4 out of 5
Entry Level Price:$99 / month

A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month with the option of a 30-day free trial.

(399)4.6 out of 5
Entry Level Price:69 USD

Serpstat is an All-in-one SEO platform which provides more than 20 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker and many more. Serpstat is the fastest-growing SEO tool on the market that provides comprehensive search analytics data to more than 300,000 users. With Serpstat you can accomplish way more than you think: • Find out what keywords will work best for your projects • Analyze your competitors' SEO tactics • Identify the best backlink sourc

(170)4.2 out of 5

BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results. En

(84)4.4 out of 5
Entry Level Price:$0 per month

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.

(105)4.8 out of 5
Entry Level Price:$49 Per Month

AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Save hours on client reporting every month with easy-to-use drag-and-drop custom dashboards. Use our powerful report editor for beautiful PDF and web-based reports that send automatically to your clients. We include SEO tools like rank tracking, backlink monitoring and website audits at no extra cost. There's also 45+ other integrations, allowing you to connect all of your marketing channels in one place

(93)4.9 out of 5
Entry Level Price:$ 19.00 1 monthly license

Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. This tool allows you to: * Spot 80+ issues of your website optimization. * Check 70+ key on-page SEO parameters. * Calculate internal PageRank to improve website linking structure. * Analyze all incoming and outgoing internal links. * View page source and HTTP headers. * Generate sitemaps: XML, Image and HTML. * Adjust Netpeak Spider to your own requirements using crawling mode

(83)4.8 out of 5
Optimized for quick response

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. To schedule a demo, please contact

(55)4.7 out of 5
Entry Level Price:Free 1

Feel confident you've boosted your content for SEO by optimizing and writing in one place. Finally, improve your traffic potential by understanding what your audience wants, and how Google interprets content - so your ideas stay top of mind. This optimization editor streamlines your workflow with one tool vs. many and helps you write content that your audience finds, engages with, and converts because of it.

(60)4.8 out of 5
Optimized for quick response

Silktide gives you everything you need to make your website better, with automated accessibility testing, content optimization, and digital marketing in one platform. Silktide is used by over 1,000 customers to analyze tens of millions of websites every year. We cover almost every aspect of your web presence, including content, accessibility, marketing, mobile, speed, and legal compliance. Visit our website to see a live platform demonstration.

We help you optimize your site through plugins, blog posts, and courses. Also, proud host of YoastCon.

(55)4.8 out of 5

ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings and revenue are impacted. Because search engines never

(55)4.7 out of 5

Screaming Frog SEO Spider is a website crawler tool that allows to crawl website URLs and fetch key onsite elements to analyse from an SEO perspective.

(38)4.5 out of 5

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Clearscope helps content teams of all sizes drive more organic traffic. Given a target keyword, Clearscope analyzes top performing organic content to make actionable recommendations on relevant terms, word count, readability, and content type. Send us ( a note to learn more.

(43)4.4 out of 5
Entry Level Price:$59.99 per month

SEO Tool - WooRank’s easy-to-use Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks; helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments.

(16)4.8 out of 5
Entry Level Price:59 $

Surfer is a data-driven tool for on-page SEO and beyond. We believe there's a better way to do SEO — without boring, manual work, but with great results. So-called industry standards are not as efficient as they were in the past, so Surfer provides data and insights on what’s working NOW for YOUR keyword. Therefore smart SEOs and copywriters can produce better content than their competitors, find quick wins for existing pages, and bump their rankings immediately.

(56)4.7 out of 5
Entry Level Price:$ 19.00 1-month license

Netpeak Checker is a multifunctional desktop tool for bulk URL analysis and comparison of websites based on a wide range of parameters. This tool allows you to: * Check 1,200+ parameters of URLs; * Research backlink profile of the websites; * Evaluate your competitors; * SERP scraping; * Compare URLs by parameters of well-known services: Ahrefs, Moz, Serpstat, Majestic, SEMrush, SimilarWeb, etc. * Examine on-page SEO factors to optimize your website for search engines; * Review domain age, expi

(82)4.3 out of 5
Entry Level Price:$0 Free forever

SEO PowerSuite is a set of 4 tools that help optimize websites, improve content, run backlink campaigns and track your progress. These tools include: Rank Tracker - to research keywords, track rankings, and analyze competitors; WebSite Auditor - to crawl and optimize site structure, improve on-page optimization; SEO SpyGlass - to discover and analyze site's backlinks; LinkAssistant - to run link building and outreach campaigns.

(47)4.8 out of 5
Entry Level Price:$19 per month

SEOptimer is a Website Audit & Reporting platform which can comprehensively review a website in under 30 seconds. We review and report on the important factors Search Engines care about when ranking a page, as well as things that matter to users such as page load speed and mobile usability. Small businesses can use SEOptimer to improve their rankings and online presence. Digital Marketers can use our reporting solution to produce simple and beautiful PDF reports for their customers and

(25)5.0 out of 5
Entry Level Price:$50

Topic helps content teams drive more organic traffic and save time researching. Our product analyzes real-time search data to deliver helpful recommendations. Writers use Topic to discover exactly what their audience wants to read. The end result is better content and more traffic.

(66)4.5 out of 5
Entry Level Price:$39 / month

WebCEO is a next-gen Internet Marketing platform that provides you with 21 powerful tools for keyword research, rank tracking, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research and more. Web CEO's white-label features give digital agencies the freedom to customize reports and make them look professional.

(33)4.8 out of 5

Nightwatch is the most accurate global and local rank tracker on the market. It's designed to save SEO professionals hours of time by making accurate ranking data more accessible.

(49)4.1 out of 5
Entry Level Price:$149 per month

Find, Reach, and Convert Your Audience with Marketing That Works. The Alexa Marketing Stack is a software solution that helps your business get better marketing results. You’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic. KEYWORD RESEARCH: Discover keyword ideas to increase your search traffic. Uncover content gaps your site is missing. SITE & CONTENT AUDITS: Find and fix technical problems. Get

(21)4.4 out of 5

Mangools is an SEO toolset that's great for bloggers, affiliate marketers, SMEs or SEO agencies. It's particularly popular because of the design and ease of use. Key features include keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis. The toolset has a keyword tool that helps SEOs to see competitors' rankings for the top keywords, find keyword ideas with historical search volumes and trends. It includes search results for more than 50k locations so markete

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Check out the G2 Grid® for the top SEO Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Moz Pro
Raven Tools
Web Ranking
Monitor Backlinks
SEO PowerSuite
SE Ranking
Dragon Metrics
Silktide Prospect
SimilarWeb Pro
K-meta Keyword Research Tool
SEO Spider
Crownpeak DQM
Unamo SEO
Netpeak Spider
Netpeak Checker
SEO Toolkit
SEO Sitecheckup
Google Search Console
Google Trends
Bing Webmaster Tools
OnPage Champ
INK For All
Market Presence

Learn More About SEO Software

What is SEO Software?

Search engine optimization (SEO) is the practice of driving user traffic to a given website or piece of content via search engines. SEO includes knowledge of best practices as algorithms change, differences between search engines, and the various software tools and metrics used to implement changes and monitor performance. Many SEO software options will bundle metric testing and monitoring in one solution, but there are numerous point solutions available aimed at, and designed to handle, specific metrics such as keyword research or link removal.

SEO products tend to be built to cater to a single search engine. As such, make sure you have an idea of the search engine(s) on which you wish to be found. While Google has the biggest audience, that also means there is more competition, especially for highly sought-after terms. If you choose to target another search network, you should ensure that the tool you use will help you increase your rank there.

Key Benefits of SEO Software

  • Optimize your website(s) to best perform on the search engine result page (SERP)
  • Research best keywords to target in search marketing efforts
  • Stay up to date with search engine algorithm changes
  • Receive comprehensive reports on website performance and ranking
  • Conduct research on competitors’ strategies and keywords

Why Use SEO Software?

Search engines revolutionized how people found information on a day-to-day basis, and they still strive to put the best content at the forefront of a user’s search. With the standards of the space in constant flux, keeping up with the best practices of SEO is an ever-evolving challenge. SEO software offers myriad benefits for businesses looking to optimize their website.

Visibility — Improving visibility via search engines will ultimately drive website visitors to an e-commerce site. SEO software can help with selecting the right keyword that will generate the most traffic, creating good content from scratch, reworking middling content into good content, and generating both quality and quantity of linkbacks. SEO software can also maximize the presence of a small e-commerce business across multiple channels, including local directory listings and mobile.

Analysis — The vast majority of SEO products allow users to analyze how their content or websites are currently performing, as well as ways they can optimize them, such as keywords they should try to rank for and formatting recommendations. Additionally, many offerings also track changes in ranking, allowing users to make changes on content that has begun to perform poorly.

Competitiveness — SEO has become a buzzword in the marketing world because organizations are implementing it en masse. Some of the most successful business have taken a lead in their share of a market because they’ve invested in SEO practices and software. Investing in SEO strategies has become a critical component of developing a thriving online presence capable of competing with others in a space.

Who Uses SEO Software?

SEO can make or break the success of content, but not all levels of an organization will need to be involved in the SEO process. Instead, the responsibility of SEO typically falls on specific individuals within an organization. Additionally, plenty of content creators who are self-employed will rely on SEO to ensure their content ranks well and can be found easily via search engines.

Content Marketers — SEO has become a staple within content marketing. Search engines are a primary channel through which potential buyers will find services and products, and within organizations, it typically falls on content marketing teams to optimize their content. Some businesses will even employ dedicated SEO specialists who can dedicate most of their time to make certain their content is performing the best it can.

Content Creators — The term "content creator" can apply to everyone from bloggers to YouTube stars to Instagram influencers. Individuals from all these backgrounds want to ensure their content is performing the best it can on a given platform, and SEO tools can help with features like hashtag tracking and brand mentions. Content creation is a highly competitive space, and SEO software can help their content perform in a potentially saturated environment.

SEO Software Features

The features listed below are commonly found in SEO solutions, but this list is by no means exhaustive.

Backlink Tools — Provides tools that help you build additional linkbacks to your site and allow you to understand what your existing linkbacks are and how they are impacting your SEO.

On-Page Analysis — Analyze a URL based on the keywords you are targeting for the page.

Site Audits — Crawls all pages on your site, pointing out potential issues search crawlers may have with your site.

Local Marketing — Provides tools to help manage listings in multiple local search engines (Google+ Local, Yelp, Bing Local).

Keyword Analysis — Helps find the right keywords to target to drive appropriate traffic to your site.

SERP Rank Tracking — Tracks organic rank for keywords that you are targeting for a specific URL and provides history reports for multiple search engines.

Brand Alerts — Provides reports of when your brand or domain is mentioned or linked to from other domains.

Social Analytics — Provides tools that analyze social mentions and linkbacks relative to SEO.

Additional SEO Features

Competitive Comparisons — Enables side-by-side comparisons on how you are doing versus competitors for key metrics such as backlinks, SERP results, domain strength, etc.

Integration with Website Analytics — Integrates Google Analytics, webmaster tools, etc.

Potential Issues with SEO Software

Consistency — SEO standards are constantly changing. Popular search engines are always changing their algorithms to present the best and most relevant information for a given search term. With additional metrics like featured snippets coming into play, businesses have more and more to account for when optimizing their webpages for SEO. While SEO tools can help track how well a website is ranking, they may not always be updated with the latest and greatest in SEO practices without consistent updates from developers.