Integrates With Many of Our Paid Media Platforms. Review collected by and hosted on G2.com.
The implementation process was long, and our team had a poor experience overall. One of the biggest challenges was getting the implementation team to understand our use case. We are an agency, but we use LiveRamp for our own brand’s paid media, not for our clients. There seemed to be ongoing confusion around our target market and how we intended to use the platform.
Communication with the support team has also been challenging. There can be a communication barrier that leads to misunderstandings about our requests, which often creates additional back-and-forth. Most issues require opening a support ticket, and getting them resolved can take longer than expected.
We have seen higher audience match rates through LiveRamp compared to uploading the same audience directly into a paid social platform. However, we have concerns about the accuracy of those matches. In one lead generation test, every lead generated from the LiveRamp audience was either junk, spam, or disqualified by our sales team. In comparison, the leads generated from the audience we uploaded directly into the social platform were actual prospects represented in our original list.
We did see audience quality improve after LiveRamp enabled the B2B graph. However, this feature was never mentioned during our implementation process. Review collected by and hosted on G2.com.