I like how simple Fibbler is and that it syncs with our CRM. The MCP makes it easy to add Fibbler data to my reporting. I can layer it with CRM data like sales team touches, downloads, and form fills to build timelines and see more of a customer’s journey. Fibbler also gives us more visibility into how LinkedIn ads affect our audience and pipeline, and the initial setup was super easy—it just connects to your LinkedIn ad account.

I find Fibbler easy to use and set up, and I can get the information I want without being flooded with data points or features I won’t use. It focuses on a key problem for people managing LinkedIn ads. I can see LinkedIn’s influence through a deal’s life cycle, which helps me better understand and resource LinkedIn. I also appreciate that Fibbler keeps improving its features quickly and listens to feedback. The MCP integration with Claude works really well: I can access Fibbler data without logging in and use it in reports or dashboards I’m building in Claude. Setup was super easy, took 30 minutes or less, and didn’t take many resources from our clients.

The ability to measure the progress of B2B opportunities and the impact of our LinkedIn campaigns.