Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on se
Also listed in Online Form Builder, Email Marketing, Sales Analytics, Sales Performance Management, Email Tracking
What I like most about Pipedrive is its simple and user-friendly interface. The visual sales pipeline makes it easy to track leads, manage follow-ups, and see the current status of every deal. It helps keep sales activities organized and reduces the chances of missing important follow-ups. Review collected by and hosted on G2.com.
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Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Also listed in Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement

What I like best about Salesforce Sales Cloud is its ability to manage the entire sales process in one centralized platform. It provides excellent lead and opportunity management, real-time sales tracking, workflow automation, and detailed reporting. Its customizable dashboards help teams monitor performance, improve productivity, and make data-driven decisions. Overall, it makes sales processes more organized, efficient, and customer-focused. Review collected by and hosted on G2.com.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it co
Also listed in Business Scheduling, Sales Engagement, Insurance CRM, AI Sales Assistant, Visitor Identification

What I like most about HubSpot Sales Hub is how it brings the entire sales process into one centralised platform. It provides clear visibility into the pipeline, makes prospect management and follow-ups more efficient, and helps sales teams make data-driven decisions. I particularly value the ability to track engagement, automate repetitive tasks, and gain insights into performance, allowing salespeople to spend less time on administration and more time building relationships and closing opportunities. Review collected by and hosted on G2.com.
Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, and Gmail). Connect hundreds of best-in-breed SaaS apps.
Also listed in AI Agents For Business Operations, AI Chatbots, AI Governance Tools, AI SDK, Business Process Management

It simplifies repetitive tasks by connecting different apps and automating workflows. It saves time, reduces manual data entry, and makes it easier to keep information organized across multiple platforms without needing advanced technical skills. Review collected by and hosted on G2.com.
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer
Also listed in Email Tracking, Construction CRM, Sales Performance Management

What I like best about monday CRM is how easy it is to set up and adapt to our own sales process. The interface is visual and intuitive, so the whole team got on board quickly without needing much training. Customizing pipelines, columns, and stages takes minutes, and the automations save us a lot of time on repetitive tasks like follow-up reminders, status updates, and lead assignment. I also really value having everything in one place: contacts, deals, emails, and activity history are all connected, which gives us a clear view of where each opportunity stands. The dashboards make it simple to track performance and share progress with management, and the integrations with tools like Gmail/Outlook and Slack fit smoothly into our daily workflow. Review collected by and hosted on G2.com.
Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals
Also listed in Customer Communications Management, SMS Marketing, Sales Engagement, AI Sales Assistant, Outbound Call Tracking

The UI is very easy to learn and use. Features like notes automatically popping up during calls make it simple to capture details while I’m on the phone and save them for later review. The tasks and opportunities sections are also very useful, since they help me understand each individual lead at a quick glance. The performance is smooth without many issues, and when there are issues the pop-up helps me resolve it quickly. Review collected by and hosted on G2.com.
Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective.
Also listed in Financial Services CRM, Task Management, Insurance Agency Management Systems, Live Chat, Online Appointment Scheduling
One thing I like about EngageBay is that it makes keeping track of leads much less complicated. I can quickly refer to contact details and previous conversations without having to search through different places. It’s especially useful when I’m handling multiple prospects and trying to remember where each conversation stands. Having all of these details accessible in one spot makes my daily work a little easier. Review collected by and hosted on G2.com.
Jotform Workflows makes it easy to manage workflows and automate manual processes. Users can set up custom, multistep workflows, request payments, and track progress in real t
Also listed in Business Process Management

Workflows take the chasing out of approvals. Expense claims, invoice sign-offs, and campaign budget requests go to the right person automatically, and I can see who approved what and when. That gives me a clean record for the books, saves hours each month, and I set it all up myself without needing a developer. Review collected by and hosted on G2.com.
Ricochet360 is an all-on-one dialer, CRM and marketing automation platform.
Also listed in Outbound Call Tracking, Auto Dialer, SMS Marketing, Inbound Call Tracking, Marketing Automation

I like that Ricochet360 is super fast and never gets stuck. It helps me meet my goal by calling all the prospects and I have everything there, like my call history, which helps me a lot in my everyday job. I enjoy using Ricochet360 for tasking, calling my customers, and properly keeping track of the status of every single call. The initial setup was very easy, just required getting my credentials, username, and password, and that’s it. I think it's one of the best applications or CRMs I have used. Review collected by and hosted on G2.com.
HappSales provides industry’s first digitally-assisted "Account Management & Execution” SaaS software to help companies drive velocity across Sales, Service & Receivables oper
Also listed in Field Service Management, Field Sales
Our experience with Happsales Lead mgt is very much easy. It helps tracking activities, fields are aligned with our requirements and easy to navigate. Dashboards, reports very much insightful. Overall, great UI without much complexity. Review collected by and hosted on G2.com.
CRMOne is a comprehensive customer relationship management (CRM) software designed to streamline business operations and enhance customer interactions. It offers a user-friend
Also listed in Business Scheduling, Website Builder

I particularly appreciate CRMOne's flexibility, scalability, and ability to adapt to changing business requirements. Its features help streamline daily operations, improve workflow management, and support business growth without requiring a major change in our existing processes. Review collected by and hosted on G2.com.
Simple contact management software for small businesses
Also listed in Financial Services CRM, Real Estate CRM, Insurance CRM, Online Form Builder
2 things I like: 1) while it's not quite a blank slate, it's close; but it has all the parts pre-built so I can add in what makes sense for my business. So now I have a completely customized CRM for me, not for the general industry that I'm in; & 2) the service is really fast and responsive. Review collected by and hosted on G2.com.
Ohanafy is an all-in-one, AI-driven platform designed to streamline operations for beverage distributors, manufacturers, importers, and logistics providers. Our tailored solut
Also listed in Retail Analytics, Retail Distributed Order Management Systems, Order Management, CRM
What I like most about Ohanafy is its ability to handle combined client‑vendor relationship management within the same workspace, which fits our Santa Fe Digital Labs agency workflow really well. Most CRMs I’ve tested are built mainly for sales lead tracking, and vendor management is treated as an afterthought. Ohanafy lets us store paying clients and freelance vendor partners side‑by‑side, and I can directly link vendor profiles to the exact client projects they support. This paid off big during our busy summer campaign season, when we were running multiple parallel brand projects relying on a whole roster of freelance designers and copywriters. Before Ohanafy, account managers had to jump between FileCloud, spreadsheets and chat threads just to pull up vendor contact info and past feedback. After linking each vendor record to its matching client profile inside Ohanafy, account managers could open a client record and instantly view assigned vendors plus historical collaboration notes all in one spot, cutting down tons of cross‑system chasing. I also appreciate the straightforward permission controls. I can give our project delivery team read‑only access so they can look up client and vendor contact details they need for day‑to‑day execution, while locking away sensitive financial and pricing data only for sales and operations. This proved valuable when one of our project leads needed vendor contact details for a fast‑turnaround deliverable; they got what they needed without any risk of accidentally altering critical account information. That said, permissions don’t support fine‑grained field‑level locking, so I still have to stay careful when assigning roles. Overall, the native capability to tie clients and vendors together securely in one shared workspace is Ohanafy’s biggest strength for our mid‑size agency operations. Review collected by and hosted on G2.com.
Automation Anywhere Agentic Process Automation (APA) lets you build and orchestrate AI agents, RPA bots, APIs, documents, and people across every enterprise system — with proc
Also listed in AI Agent Builders, Digital Employee Experience (DEX) Management, Infrastructure as a Service (IaaS), IT Service Management (ITSM) Tools, Machine Learning

What I like best about Automation Anywhere’s Agentic Process Automation is how it combines AI agents, RPA, and orchestration to automate complete business workflows. Its ability to handle unstructured data and adapt to exceptions makes it useful for processes that require more than fixed rules. I also appreciate the human oversight and governance features, which allow teams to retain control over critical decisions. Together, these capabilities can reduce manual effort and help employees focus on higher-value work. Review collected by and hosted on G2.com.
Pipeline-centric CRM built and priced for small businesses
Also listed in Sales Engagement, Email Tracking, Outbound Call Tracking, Sales Analytics, Sales Performance Management
What I like most about Bigin is its simplicity and flexibility. It provides the essential CRM features without the complexity of larger enterprise CRMs, while still allowing us to customize pipelines, fields, workflows, tasks, and follow-ups around our specific business process. For our language school project, Bigin makes it much easier to manage prospects, deals, placement tests, and enrollment follow-ups in one centralized system. Review collected by and hosted on G2.com.

Avoiding repeated follow up of the client from different team in same office. It also very helpful for filtering the client and convert for the booking process. The Notification bell is very useful for the user to call back the client in the right time. Review collected by and hosted on G2.com.
Use Capsule to keep track of people and companies you do business with, communications with them, opportunities in the pipeline, and what needs to be done when.
Also listed in Construction CRM, Financial Services CRM

As Digital Operations & SaaS Review Specialist at Riverbank Digital Works, the standout strength of Capsule CRM for our agency is its clean pipeline structure paired with custom activity tracking, which ties every SMB website build, hosting renewal and marketing retainer back to the right client record without heavy setup overhead. Our lean team juggles dozens of active web projects alongside freelance designers and developers spread across different time zones, and we lack dedicated IT support to maintain bloated, complex CRM systems. Capsule’s streamlined data model fits naturally into our project rhythm instead of forcing us to reshape our workflows around rigid software rules.
We build custom activity types mapped directly to our web delivery milestones: discovery call, wireframe approval, hosting provisioning, staging review and final site launch. Every time a freelancer marks a milestone complete, I log that update against the client’s Capsule record and link to the shared design assets stored in our cloud folders. On a recent batch of seven small-business website builds for local retailers, this centralized activity timeline let me cross-check pending approvals and upcoming hosting renewal dates in a single view. This targeted visibility cuts the time I spend chasing status updates across scattered chat threads and spreadsheets by roughly six hours each week. Its native email integration also pulls all client correspondence into the contact timeline automatically, so I never hunt through separate inboxes to reference feedback from a design sign-off call.
I also rely heavily on Capsule’s custom tag system to segment accounts by service type, renewal window and assigned freelance vendor. Tags let me pull quick filtered lists, for example isolating all clients due for hosting plan renewal in the next 30 days or all active projects assigned to our contract WordPress developer. When a freelancer wraps one engagement and moves to the next, I can reassign tagged records in bulk rather than editing each client profile individually. This bulk tagging capability removes repetitive manual edits that used to eat up chunks of my Friday wrap-up time.
An unexpected benefit surfaced as I test and benchmark other SaaS platforms for our agency stack. Capsule’s simple API and webhook framework feed new lead form submissions straight into our project tracker, and this lightweight connectivity has given me a reliable baseline to compare integration performance when evaluating competing CRMs. I can measure latency and data formatting consistency as part of my SaaS reviews, grounding my vendor recommendations in real sync test data instead of marketing demos alone. This has made our tool evaluations more rigorous and less reliant on guesswork.
Capsule is not built for massive marketing automation sequences, so we still lean on separate email tools for nurture campaigns. It also lacks native project task boards, which means we keep our sprint-level task tracking inside a separate project management tool. Even with those boundaries, Capsule delivers exactly what our web agency needs. It keeps client history, service pipelines and vendor assignments unified, shrinks the overhead of status coordination with remote creatives, and gives me a stable foundation to run practical integration tests during my SaaS evaluation work. That balance of focused functionality and low maintenance makes it a core part of our client delivery process. Review collected by and hosted on G2.com.
Reach new heights of business productivity by automating repetitive, time-consuming tasks with Microsoft Power Automate.
Also listed in Process Mining, Robotic Process Automation (RPA), Business Automation Platforms (BAPs)

I'm relatively new to Microsoft Power Automate, but I've already found it incredibly useful for automating repetitive processes and improving reporting efficiency.
I've primarily used it to automate the daily refresh of financial and operational dashboards used by our executives and managers. By integrating Power Automate with Excel, Office Scripts and SharePoint, I've been able to create scheduled flows that update dashboard data automatically, reducing the need for manual intervention and ensuring stakeholders have access to up-to-date information.
I particularly like how straightforward it is to build flows, even without extensive technical experience. The ability to connect different Microsoft applications and automate processes has saved time and allowed me to focus more on analysing information rather than preparing it.
An additional benefit has been the opportunity to develop more interactive, self-service reporting tools for management. I'm still exploring its capabilities, but I can already see significant potential to further streamline our finance processes. Review collected by and hosted on G2.com.
Teamgate is a cloud-based Customer Relationship Management (CRM platform designed to streamline and enhance the sales processes of businesses across various sizes and industri
Also listed in Sales Analytics

What I like most about Teamgate is how convenient and easy it is to use in my day-to-day work. I really appreciate being able to access the full communication history with clients, quickly share contact information with colleagues, and keep contact details up to date with minimal effort. The Outlook integration is also very straightforward and simple to use. Another feature I value is the ability to track the progress of both my own deals and the team’s deals in one place, which helps me stay informed and keep everything organised. Review collected by and hosted on G2.com.
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaign
Also listed in Sales Analytics, CRM, Landing Page Builders, Conversational Marketing, Attribution

What I like most about ActiveCampaign is the ability to manage my email marketing and customer communication in one place. I particularly appreciate the automation features, which help me save time and stay connected with my audience. As a small business owner, I find it valuable to be able to create personalized email campaigns, organize my contacts, and build stronger relationships with potential clients. Review collected by and hosted on G2.com.