Best Survey Software
Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The best survey tools can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.
While survey software can have significant overlap with enterprise feedback management software and experience management software, the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.
Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.
To qualify for inclusion in the Survey category, a product must:
Featured Survey Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Google Workspace is a comprehensive productivity and collaboration solution designed to help users streamline their work processes by integrating essential tools such as email, chat, file storage, and
Google Workspace is a suite of tools integrating email, documents, storage, and meetings in one place for efficient collaboration. Reviewers frequently mention the seamless integration of communication, documents, and meetings under one environment, allowing team members to collaborate on documents in real time without any issues regarding document versions. Reviewers mentioned that the management of shared drives can become unstructured and the product lacks more complex workflow automation features.
31,775,247 Twitter followers
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every us
42,974 Twitter followers
Trusted by more than 35 million users worldwide, Jotform is a powerful online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any devi
Jotform is a tool for creating forms, collecting data, and integrating apps and services, which can be used for various purposes such as customer surveys, booking systems, and data management. Reviewers like the user-friendly interface, the ease of setup, the ability to customize forms, the AI-generated assistant, and the seamless integration with other platforms like Google Sheets. Reviewers mentioned issues with understanding some features, limitations on the free plan, difficulties with certain integrations, and challenges with form routing and setting up rules.
39,420 Twitter followers
Microsoft Forms is a, cloud-based application that enables users to create custom surveys, quizzes, polls, and questionnaires with ease. Integrated within the Microsoft 365 suite, it allows for seamle
13,088,482 Twitter followers
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortle
28,469 Twitter followers
QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful an
13,138 Twitter followers
Zoho Survey is online survey and questionnaire creation software. We give you all the essentials to create surveys, distribute them and analyze their responses. ● Over 200 expertly made template
137,095 Twitter followers
Launch and grow your business with Microsoft 365. Do more, faster, with intelligent tools to create, send, share, and store professional, branded documents with your customers and team - securely in t
Microsoft 365 is a productivity suite that integrates tools like Word, Excel, PowerPoint, Outlook, and Teams for work and collaboration. Reviewers appreciate the seamless integration across the suite, the accessibility from any device, and the automatic saving and syncing feature that enhances reliability. Users experienced issues with the high subscription cost, heavy reliance on internet connectivity, and frequent updates that sometimes make the interface confusing.
13,088,482 Twitter followers
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con
Constant Contact is a marketing tool used for managing and sending email campaigns, social media posts, and SMS messages to clients and prospects. Reviewers frequently mention the user-friendly interface, the ease of creating and managing campaigns, the ability to preview emails on different devices, and the helpful analytics for tracking campaign performance. Users experienced issues with the platform's speed, limitations in automation capabilities, difficulties in customizing templates, and challenges with the platform's cost, especially for larger contact databases.
67,322 Twitter followers
Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the fo
42,190 Twitter followers
Leapsome is the AI-powered people platform for HR excellence and high-performing teams. It combines a modern HRIS with performance management, employee engagement, learning, compensation, and more — a
Leapsome is a centralized platform that facilitates performance management, feedback, goal tracking, and development conversations. Reviewers like the intuitive interface, the ease of use, and the ability to track progress and support team development in one place. Users experienced some issues with the interface, such as notes not being saved, difficulty in assigning goals, and a lack of customization options.
1,900 Twitter followers
Mentimeter is the audience engagement platform. Easy-to-use, interactive, and innovative; presenting has never been less stressful and more effortless! Create unique and dynamic presentations that wil
Mentimeter is a real-time surveying tool for in-person and online events, workshops, and other engagements, offering a platform for engaging with audience members and gathering their thoughts in a shared virtual space. Reviewers frequently mention the high level of engagement Mentimeter creates in sessions, with its variety of question types making activities more interactive and its quizzes keeping students actively involved and motivated. Reviewers mentioned limitations in the free version, limited customization/design options, and reliance on a stable internet connection, with some noting that it can disrupt presentation flow if too much time is spent waiting for responses.
10,469 Twitter followers
Userpilot is an all-in-one platform for Product, UX, and Marketing teams. It combines Product Analytics, Session Replay, In-app Engagement and In-app Surveys to help you increase product adoption.
806 Twitter followers
Bring employee recognition, rewards, surveys, and more directly into Slack or Microsoft Teams! 💜 Trusted by 4,700+ companies, including Sephora, Petco, Shell, Bolt, JiffyLube, Siemens, Carrier, True C
Matter is a platform designed to facilitate employee recognition and feedback, integrating with existing communication tools like Slack to streamline the process. Reviewers like the ease of use, the seamless integration with Slack, the variety of card designs for different situations, and the positive impact on company culture and employee motivation. Users reported that while there is little to dislike, some teams may desire deeper customization options, and additional features could enhance the product's utility.
941 Twitter followers
Delighted is the fastest and easiest way to gather real time, actionable feedback from your customers, employees, partners, and vendors. Trusted by Uber, Cisco, Slack, Bonobos, Instacart, Target, and
42,190 Twitter followers
Learn More About Survey Software
What is Survey Software?
Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.
Key Benefits of Survey Software
- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process
Why Use Survey Software?
Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.
Product Development — Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.
Education Program Assessment — Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.
Employee Feedback — One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.
Who Uses Survey Software?
HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.
Marketers — Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.
Academic Researchers — Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.
HR Departments — Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.
Product Teams — Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.
Kinds of Survey Software
There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.
Survey Software Features
Survey software often contains, but is not limited to, the following features:
Survey Builder — Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.
Survey Template — Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.
Multimedia Support — Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.
Analytics — This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.
Email Distribution — Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.
Mobility — This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.
Additional Survey Software Features
Multilingual Support — The ability to produce surveys in multiple languages can be vital if conducting international data collection.
White-Labeling — This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.
Answer Scoring — Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.
Answer Flows — This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.
Potential Issues with Survey Software
Subpar Answers — This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.
Survey Question Ambiguity — This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.
Privacy — The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.
What are the best software tools for creating professional surveys?
Here are some leading software platforms for creating professional, high-quality surveys with ease:
- SurveyMonkey offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- Qualtrics Strategy & Research provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- Typeform creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- Jotform combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- Zoho Survey delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.
What are the most user-friendly survey software tools for small teams?
Here are some of the most user-friendly survey tools ideal for small teams looking to gather quick, actionable insights:
- Google Workspace (Forms) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- Microsoft Forms offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- SurveySparrow delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- Jotform provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- Typeform features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.
