I use Qualtrics Market Research to create surveys, collect responses, and analyse market trends and consumer preferences. It helps me gather feedback in one place, understand customer opinions and market needs, and make more informed business and marketing decisions. I find the survey customisation, data analysis, and reporting features helpful for organising research and saving time. I like the flexibility in designing surveys, with a wide range of question types, advanced branching logic, and customisation options. The audience targeting and data visualisation features make it easier for me to conduct detailed research and understand consumer behaviour. I also found the initial setup fairly straightforward, and creating an account and getting started with basic surveys was easy. Review collected by and hosted on G2.com.

I think Qualtrics Market Research could be easier to use. Navigating the platform and setting up complex surveys can take time, especially for new users, and understanding the advanced settings, customization options, and data analysis features takes some time and practice. I also find the reporting and dashboard tools could be more intuitive, since analyzing and presenting collected data is not always straightforward. The relatively high pricing may make it less accessible to smaller businesses and research teams. Review collected by and hosted on G2.com.