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SmartyAds

3.8
(2)

SmartyAds is an award-winning digital advertising software developer that creates cutting-edge programmatic solutions for seamless trading within the programmatic ecosystem. Powered by AI, machine-learning, and innovative advertising technologies, SmartyAds data-driven solutions easily cater to the needs of the media-buyers, publishers, brands, and marketing agencies in any spot of the world.

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SmartyAds Reviews

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SmartyAds review by Marie K.
Marie K.
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"A lot of much needed volume"

What do you like best?

Smarty Ads helped us to scale in a lot of geos where it was difficult to achieve scale.

They provided a lot of volume which helped us to deliver volume for our campaigns.

What do you dislike?

A lot of the publishers had shady suspicious metrics, like extremely high CTRs.

It seems like they were mainly an aggregator for other exchanges without any direct publishers.

Recommendations to others considering the product

Smarty ads provides a lot of inventory, but they are mostly a reseller as their direct publishers are not a lot. I think the market is moving on the trend of working closer to the publishers and not on being an intermediate without adding any value.

What business problems are you solving with the product? What benefits have you realized?

With Smarty Ads I am able to find traffic for my campaigns but I have to be extra careful to make sure i am not buying fraudulent traffic. I recommend integrating with an anti fraud tool to make sure that all of the traffic is legit.

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SmartyAds review by Administrator
Administrator
Validated Reviewer
Review Source
content

"Nice advertising tool for ad agencies for its value"

What do you like best?

My company has already used SmartyAds product - Supply Side Platform. But we have another department which is concerned with corporate applications. So we have a strong necessity in advertising.

I want to share my experience with you. So, it was really easy to run campaigns because of platform's user-friendly interface. We use DSP as a programmatic platform so we received an advanced targeting and ability to use RTB. return on investment. Also, SmartyAds DSP shows a meaningful return on investments.

What do you dislike?

The only downside is, the reporting capabilities are limited.

What business problems are you solving with the product? What benefits have you realized?

As I said, we commonly use SmartyAds DSP as a programmatic tool for serving native, display and mobile ads.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!

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