# Best Cross-Channel Advertising Software for Medium-Sized Businesses ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 197 ### Category Stats (Jul 2026) - **Average Rating:** 4.31/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 197+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Cross-Channel Advertising Software ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=19103&focus%5B%5D=5910&focus%5B%5D=54066&focus%5B%5D=5405&focus%5B%5D=129043&focus%5B%5D=1393260&focus%5B%5D=3026&focus%5B%5D=3249) Highlighted products: Bloomreach, StackAdapt, AdRoll ABM (Formerly RollWorks), Facebook for Business, Fluency, Adobe Real-Time CDP, AdRoll, and LocaliQ. Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=stackadapt&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=facebook-for-business&focus%5B%5D=fluency-fluency&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=adroll&focus%5B%5D=localiq&segment=mid-market) ### [Bloomreach](https://www.g2.com/de/products/bloomreach-bloomreach/reviews) Bloomreach ist die agentische Plattform für Personalisierung. Durch die Unterstützung von autonomer Suche, konversationellem Einkaufen und autonomem Marketing personalisiert Bloomreach das gesamte Kundenerlebnis. Von Einzelhandel über Finanzdienstleistungen, Gastgewerbe bis hin zu Gaming, Unternehmen schaffen Erlebnisse, die höheres Wachstum und dauerhafte Loyalität fördern. Bloomreach treibt die Personalisierung für über 1.400 Marken weltweit voran, darunter American Eagle, Sonepar und Pandora. Die Zielgruppe von Bloomreach umfasst Handelsunternehmen jeder Größe, die ihre Kundeninteraktionen optimieren und das Umsatzwachstum steigern möchten. Seine Produktpalette ist besonders vorteilhaft für Vermarkter, Content-Ersteller und E-Commerce-Manager, die das Kundenengagement und die Konversionsraten verbessern wollen. Bloomreach eignet sich gut für Marken, die über mehrere Kanäle operieren, da es eine kohärente Strategie bietet, um effektiv mit Kunden in Kontakt zu treten. Anwendungsfälle umfassen personalisierte Marketingkampagnen, verbesserte Produktsuche, optimiertes Content-Management und KI-gesteuerten Kundenservice, was es zu einem vielseitigen Werkzeug für verschiedene Geschäftsanforderungen macht. Zu den Hauptmerkmalen von Bloomreach gehört seine Engagement-Plattform, die robuste Marketing-Automatisierungsfunktionen bietet, mit denen Unternehmen personalisierte Nachrichten und Angebote basierend auf dem Kundenverhalten liefern können. Die Discovery-Lösung verbessert das Sucherlebnis auf E-Commerce-Websites und stellt sicher, dass Kunden Produkte leicht finden können, die ihren Interessen entsprechen. Darüber hinaus fungiert das Content-Produkt als Headless-Content-Management-System (CMS), das eine flexible Inhaltsbereitstellung über verschiedene Plattformen ermöglicht. Das Clarity-Tool, ein KI-gestützter konversationeller Einkaufsassistent, bereichert das Kundenerlebnis weiter, indem es Echtzeit-Interaktionen und Unterstützung erleichtert. Die Integration von Loomi, Bloomreachs KI für E-Commerce, verstärkt die Fähigkeiten der Plattform erheblich, indem sie eine schnelle Datenverarbeitung und -analyse ermöglicht. Dies führt zu neuen Wegen für Kunden, mit Produkten zu interagieren, was letztendlich zu erhöhter Rentabilität und beschleunigtem Geschäftswachstum führt. Bloomreach ist darauf ausgelegt, komplexe Aufgaben zu vereinfachen, und bietet fortschrittliche Kundenreisen, Social-Ad-Retargeting, Omnichannel-Unterstützung und KI-gesteuerte Optimierung. Dieses umfassende Funktionsset bietet einen ganzheitlichen Blick auf den Kunden und optimiert Erlebnisse über alle Kanäle hinweg. Die Plattform ist auch kosteneffektiv und schneller einzusetzen im Vergleich zu Wettbewerbern, was die Abhängigkeit von Drittanbieterlösungen reduziert und die Gesamtkosten des Eigentums senkt. Mit hohen Bewertungen in Kundenrezensionen wird Bloomreach für die Qualität seiner Benutzerhandbücher, Unterstützung und allgemeine Zuverlässigkeit anerkannt, was es zu einem wertvollen Asset für Unternehmen macht, die ihre E-Commerce-Strategien verbessern möchten. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 #### How Do G2 Users Rate Bloomreach? - **War the product ein guter Geschäftspartner?:** 9.1/10 (Category avg: 8.6/10) - **Einfache Bedienung:** 8.3/10 (Category avg: 8.5/10) - **Support-Qualität:** 9.2/10 (Category avg: 8.7/10) - **Einfache Verwaltung:** 8.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Bloomreach? - **Verkäufer:** [Bloomreach](https://www.g2.com/de/sellers/bloomreach) - **Unternehmenswebsite:** www.bloomreach.com - **Gründungsjahr:** 2009 - **Hauptsitz:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM-Manager, Marketing-Manager - **Top Industries:** Einzelhandel, Marketing und Werbung - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von Bloomreach, die einen nahtlosen Zugang zu Erkenntnissen und eine effektive Marketingorchestrierung ermöglicht. - Benutzer schätzen die **intuitive Benutzerfreundlichkeit** und die leistungsstarken Einblicke, die von den Berichtswerkzeugen von Bloomreach bereitgestellt werden. - Benutzer schätzen die **intuitiven Segmentierungs- und Zielgruppenansprache** -Fähigkeiten von Bloomreach, die ihr Kundenengagement erheblich verbessern. - Benutzer loben den **hervorragenden Kundensupport** von Bloomreach sehr und heben ihre Reaktionsfähigkeit und Hilfsbereitschaft bei jedem Problem hervor. - Benutzer finden, dass Bloomreach eine **sehr intuitive Benutzeroberfläche** hat, was es Teams erleichtert, sie effektiv zu nutzen. ##### Cons - Benutzer finden die **steile Lernkurve** von Bloomreach frustrierend, was die Effizienz und die allgemeine Benutzerfreundlichkeit beeinträchtigt. - Benutzer finden **begrenzte Funktionen** in Bloomreach, insbesondere bei durchsuchbaren Feldern und E-Mail-Designoptionen, die die Gesamtfähigkeit beeinträchtigen. - Benutzer stehen vor **fehlenden Funktionen** in Bloomreach, was sich auf durchsuchbare Felder und den Download von Berichtsdaten auswirkt und Umgehungslösungen erforderlich macht. - Benutzer erleben eine **herausfordernde Lernkurve** mit Bloomreach, die Zeit und Unterstützung erfordert, um ihre Komplexität zu bewältigen. - Benutzer finden die **schwierige Lernkurve** von Bloomreach herausfordernd, was Zeit und eine ordnungsgemäße Einarbeitung für eine effektive Nutzung erfordert. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach strahlt auch Jahre später noch"](https://www.g2.com/de/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/de/survey_responses/bloomreach-review-7757853) **["Bloomreach macht Personalisierung einfach mit leistungsstarker Segmentierung und Automatisierung"](https://www.g2.com/de/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/de/survey_responses/bloomreach-review-13078543) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/de/discussions/what-is-bloomreach-used-for) - 2 comments ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 883 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 9.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,790 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Strong performance with hands-on support for small teams"](https://www.g2.com/survey_responses/stackadapt-review-13163500)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13163500) **["Seamless Integrations and Clear Cross-Channel Measurement"](https://www.g2.com/survey_responses/stackadapt-review-13162945)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13162945) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/de/products/adroll-abm-formerly-rollworks/reviews) AdRoll ist eine vernetzte Werbeplattform, die darauf ausgelegt ist, wachstumsorientierte Vermarkter bei der Navigation durch die Komplexität der digitalen Werbung zu unterstützen. Diese Softwarelösung bietet eine umfassende Suite von Tools, die mittelständische Unternehmen befähigen, komplexe Marketingherausforderungen in klare Strategien zu verwandeln, die Kundenengagement und Konversion fördern. Durch den Einsatz fortschrittlicher künstlicher Intelligenz vereinfacht AdRoll den Werbeprozess, sodass Benutzer sich auf die Erreichung ihrer Geschäftsziele konzentrieren können. AdRoll richtet sich in erster Linie an mittelständische Unternehmen aus verschiedenen Branchen wie E-Commerce, Technologie, Finanzdienstleistungen und Bildung und spricht Vermarkter an, die ihre Werbewirksamkeit steigern möchten. Die Plattform ist besonders vorteilhaft für diejenigen, die Multi-Channel-Werbestrategien implementieren möchten, da sie Einblicke in das Verhalten der Zielgruppe und kanalübergreifende Attribution bietet. Diese Funktionalität ermöglicht es Unternehmen, die Kundenreise besser zu verstehen und ihre Marketingbemühungen entsprechend zu optimieren. Eines der herausragenden Merkmale von AdRoll ist seine Fähigkeit, eine vollständige Trichterleistung zu liefern. Vermarkter können Kampagnen erstellen und verwalten, die mehrere Kanäle umfassen, und sicherstellen, dass ihre Botschaften potenzielle Kunden an verschiedenen Berührungspunkten erreichen. Darüber hinaus bietet die Plattform wertvolle Zielgruppeninformationen, die Benutzern helfen, die richtigen demografischen Gruppen effektiv zu identifizieren und anzusprechen. Für B2B-Teams verbessern die Account-Based Marketing (ABM)-Fähigkeiten von AdRoll, früher bekannt als RollWorks, diese Funktionen, indem sie kontospezifisches Targeting und Multi-Touch-Kampagnen ermöglichen, unterstützt durch Echtzeit-Käuferintelligenz. Die Integrationsfähigkeiten von AdRoll heben es weiter in der Kategorie der Werbesoftware hervor. Die Plattform verbindet sich nahtlos mit verschiedenen Marketing-Tools und -Systemen, sodass Benutzer ihre Werbebemühungen an einem Ort konsolidieren können. Diese Integration vereinfacht nicht nur das Kampagnenmanagement, sondern verbessert auch die Datenanalyse, sodass Vermarkter fundierte Entscheidungen auf der Grundlage umfassender Leistungskennzahlen treffen können. Mit fast zwei Jahrzehnten an Daten, die seine Operationen unterstützen, und einem Ruf für preisgekrönten Support, stattet AdRoll Marketingteams mit den Ressourcen aus, die sie benötigen, um intelligenter zu werben, schnell auf Marktveränderungen zu reagieren und ihre Ziele effizient zu erreichen. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **War the product ein guter Geschäftspartner?:** 8.9/10 (Category avg: 8.6/10) - **Einfache Bedienung:** 8.5/10 (Category avg: 8.5/10) - **Support-Qualität:** 8.9/10 (Category avg: 8.7/10) - **Einfache Verwaltung:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Verkäufer:** [NextRoll](https://www.g2.com/de/sellers/nextroll) - **Unternehmenswebsite:** www.nextroll.com - **Gründungsjahr:** 2018 - **Hauptsitz:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing-Manager - **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von AdRoll ABM und heben die einfache Einrichtung und den hervorragenden Kundensupport hervor. - Benutzer schätzen das **präzise Zielgruppen-Targeting** von AdRoll ABM, das die Interaktion verbessert und Interessenten durch ihre Reise führt. - Benutzer schätzen die **präzise Zielgenauigkeit** von AdRoll ABM, die ihre Werbewirksamkeit über mehrere Kanäle hinweg verbessert. - Benutzer schätzen die **aufschlussreichen Absichtsdaten** von AdRoll ABM, die das Targeting und die ROI-Verfolgung über Kampagnen hinweg verbessern. - Benutzer schätzen den **großartigen Kundensupport** von AdRoll, der einen reibungslosen Onboarding- und Integrationsprozess erleichtert. ##### Cons - Benutzer finden die **steile Lernkurve** von AdRoll ABM herausfordernd, insbesondere mit seiner komplexen Kampagnenmanagement-Terminologie. - Benutzer äußern Bedenken über **fehlende Funktionen** , wie begrenzte Werbemöglichkeiten und unzureichende Berichtswerkzeuge für eine effektive Nutzung. - Benutzer bemerken die **begrenzten Funktionen** von AdRoll ABM, insbesondere bei Filtern und nativen Werbeoptionen für die Segmentierung. - Benutzer äußern Frustration über **Kampagnenprobleme** mit AdRoll ABM und nennen Schwierigkeiten bei der Nachverfolgung von Leads und inkonsistente Berichterstattung. - Benutzer sind frustriert über die **Zielgruppeneinschränkungen** von AdRoll ABM, was es schwierig macht, bestimmte Leads effektiv zu erreichen. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["Schneller Start von ABM mit sauberer HubSpot-Integration und umsetzbaren ICP-Einblicken"](https://www.g2.com/de/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/de/survey_responses/adroll-abm-formerly-rollworks-review-13139001) **["Eine wertvolle Plattform für Account-Based Marketing und Display-Werbung"](https://www.g2.com/de/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/de/survey_responses/adroll-abm-formerly-rollworks-review-13132710) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [Wofür wird die RollWorks Account-Based Platform verwendet?](https://www.g2.com/de/discussions/what-is-rollworks-account-based-platform-used-for) ### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 #### How Do G2 Users Rate Facebook for Business? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 6.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Facebook for Business? - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta 9,891,711 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website) 158,764 employees on LinkedIn® - **Ownership:** NASDAQ: META #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small, 26% Medium #### What Do G2 Reviewers Say About Facebook for Business? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. ##### Cons - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **["Cost-Effective and User-Friendly Advertising Solution"](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)** **Rating:** 4.0/5.0 stars _— ADnan C._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) **["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)** **Rating:** 4.0/5.0 stars _— Mrudu P._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 304 #### How Do G2 Users Rate Fluency? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Fluency? - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** www.fluency.inc - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Medium, 24% Small #### What Do G2 Reviewers Say About Fluency? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. ##### Cons - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. #### What Are Recent G2 Reviews of Fluency? **["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)** **Rating:** 4.5/5.0 stars _— James M._ [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) **["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)** **Rating:** 4.0/5.0 stars _— Mackenzie B._ [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) ### [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations. **Average Rating:** 4.1/5.0 **Total Reviews:** 179 #### How Do G2 Users Rate Adobe Real-Time CDP? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 8.4/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Adobe Real-Time CDP? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Computer Software - **Company Size:** 33% Large, 31% Small #### What Do G2 Reviewers Say About Adobe Real-Time CDP? _AI-generated summary from verified user reviews_ ##### Pros - Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively. - Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively. - Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making. - Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies. - Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency. ##### Cons - Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals. - Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation. - Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use. - Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses. - Users highlight a **steep learning curve** , making initial setup and integration challenging for new users. #### What Are Recent G2 Reviews of Adobe Real-Time CDP? **["Powerful Data Tool with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)** **Rating:** 4.0/5.0 stars _— Nooruddin S._ [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654) **["Powerful Micro-Targeting and Unified Customer Profiles"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)** **Rating:** 4.5/5.0 stars _— Philip H._ [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239) ### [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind AdRoll? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. ##### Cons - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) **["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### [LocaliQ](https://www.g2.com/pt/products/localiq/reviews) LocaliQ é como as empresas atraem e retêm clientes ideais. A plataforma de marketing ajuda as empresas a crescerem mais rápido com um conjunto de gestão de leads por IA e agentes digitais, automação de marketing, gestão de campanhas multicanal, relatórios avançados e serviços liderados por especialistas. A tecnologia permite que os clientes otimizem os gastos com anúncios em tempo real em vários canais, economizando tempo e garantindo resultados reais. Dash é a solução SaaS de gestão de leads com IA da LocaliQ, projetada para ajudar as empresas a converter mais leads em clientes, de forma mais rápida e eficiente. Com pontuação de leads automatizada, follow-ups e relatórios, além de agentes avançados de IA e uma ferramenta de conversação por SMS incluída, o Dash simplifica os fluxos de trabalho, elimina tarefas manuais e ajuda a aumentar a receita para empresas de todos os tamanhos. Integrado à plataforma de marketing por IA da LocaliQ, o Dash permite que as empresas melhorem as experiências dos clientes, automatizem fluxos de trabalho e economizem tempo para se concentrarem no crescimento de seus negócios. Os produtos e serviços da LocaliQ incluem: -Agentes de IA (Voz, SMS e chat ao vivo) -Automação de Marketing -Software de Gestão de Leads -Pontuação de Leads -Chat ao Vivo -Marketing por SMS -Marketing em Mídias Sociais -Publicidade Multicanal -Publicidade em Busca Paga -Analytics de Marketing -Publicidade em Mídias Sociais -Publicidade em Display -Publicidade em Vídeo -Marketing por E-mail Direcionado -Gestão de Listagens Múltiplas -Ferramentas de SEO -Sites e Páginas de Destino -Promoções Personalizadas A Gannett agora é USA TODAY Co. Para alinhar todas as soluções de marketing digital sob uma única identidade de marca, as marcas ReachLocal, WordStream e ThriveHive foram consolidadas sob o nome LocaliQ. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,064 #### How Do G2 Users Rate LocaliQ? - **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 8.6/10) - **Facilidade de Uso:** 9.0/10 (Category avg: 8.5/10) - **Qualidade do Suporte:** 9.2/10 (Category avg: 8.7/10) - **Facilidade de administração:** 9.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind LocaliQ? - **Vendedor:** [USA TODAY Co.](https://www.g2.com/pt/sellers/usa-today-co) - **Website da Empresa:** www.gannett.com - **Ano de Fundação:** 1906 - **Localização da Sede:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website) 5,795 funcionários no LinkedIn® - **Propriedade:** NYSE: GCI #### Who Uses This Product? - **Who Uses This:** Proprietário, Gerente de Marketing - **Top Industries:** Marketing e Publicidade, Software de Computador - **Company Size:** 71% Small, 25% Medium #### What Do G2 Reviewers Say About LocaliQ? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam o **suporte ao cliente dedicado** da LocaliQ, melhorando sua experiência com assistência personalizada e campanhas eficazes. - Os usuários valorizam o **suporte personalizado** da LocaliQ, apreciando sua comunicação consistente e compromisso genuíno com o sucesso. - Os usuários apreciam a **equipe de suporte dedicada** da LocaliQ, melhorando a implementação das campanhas e o sucesso geral. - Os usuários valorizam as **capacidades de crescimento empresarial** do LocaliQ, melhorando efetivamente a gestão de leads e o alcance publicitário. - Os usuários valorizam a **facilidade de uso** do LocaliQ, que agiliza os fluxos de trabalho e simplifica o gerenciamento de campanhas para empresas. ##### Cons - Os usuários acham o LocaliQ **caro** , com altos custos levando a uma geração de leads insatisfatória e pressão financeira. - Os usuários observam os **altos custos** do LocaliQ, tornando difícil para pequenas empresas justificarem as despesas. - Os usuários expressam preocupação com **recursos limitados** , citando métricas vagas e falta de inovação no apoio ao crescimento dos negócios. - Os usuários expressam preocupações sobre o **pobre suporte ao cliente** , citando respostas lentas por e-mail e falta de comunicação eficaz. - Os usuários relatam **desempenho de vendas fraco** da LocaliQ, sentindo-se enganados sobre a geração de leads e enfrentando problemas de comunicação. #### What Are Recent G2 Reviews of LocaliQ? **["Um Parceiro Confiável no Crescimento do Meu Negócio"](https://www.g2.com/pt/survey_responses/localiq-review-13170809)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/pt/survey_responses/localiq-review-13170809) **["Campanhas Across the Board para anunciantes online."](https://www.g2.com/pt/survey_responses/localiq-review-13177634)** **Rating:** 4.0/5.0 stars _— Rob A._ [Read full review](https://www.g2.com/pt/survey_responses/localiq-review-13177634) #### What Are G2 Users Discussing About LocaliQ? - [Para que serve o WordStream?](https://www.g2.com/pt/discussions/what-is-wordstream-used-for) - [Para que serve o ReachEdge?](https://www.g2.com/pt/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/pt/discussions/what-is-localiq) - 1 comment, 1 upvote - [O que aconteceu com a ThriveHive?](https://www.g2.com/pt/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/pt/discussions/what-does-thrivehive-do) - 1 comment ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 177 #### How Do G2 Users Rate The Trade Desk? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 32% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Prisma](https://www.g2.com/de/products/prisma-mediaocean/reviews) Als Teil von Mediaocean ermöglicht Prisma fortschrittlichen, KI-gesteuerten Medieneinkauf, Optimierung und Ausführung. Unsere Plattform verbindet Marken, Agenturen, Anbieter, Datenlieferanten und Ad-Tech-Partner in einem einheitlichen End-to-End-Workflow über alle Kanäle hinweg, um betriebliche Effizienz und Leistung zu steigern. Von Anfang an unabhängig, unterstützen wir über 100.000 Nutzer weltweit mit unvergleichlicher Skalierung, um optimale Ergebnisse zu liefern. Besuchen Sie go.prisma.mediaocean.com/ für weitere Informationen. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 #### How Do G2 Users Rate Prisma? - **War the product ein guter Geschäftspartner?:** 8.7/10 (Category avg: 8.6/10) - **Einfache Bedienung:** 7.8/10 (Category avg: 8.5/10) - **Support-Qualität:** 8.0/10 (Category avg: 8.7/10) - **Einfache Verwaltung:** 8.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Prisma? - **Verkäufer:** [Mediaocean](https://www.g2.com/de/sellers/mediaocean) - **Unternehmenswebsite:** www.mediaocean.com - **Gründungsjahr:** 1967 - **Hauptsitz:** New York, NY - **Twitter:** @TeamMediaocean 9,812 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website) 1,160 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Assistent Medienplaner, Medienplaner - **Top Industries:** Marketing und Werbung, Online-Medien - **Company Size:** 50% Large, 38% Medium #### What Do G2 Reviewers Say About Prisma? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer finden Prisma **einfach zu bedienen und zu navigieren** und schätzen die organisierte Datenstruktur und die tägliche Funktionalität. - Benutzer schätzen die **Effizienz** von Prisma und würdigen den optimierten Genehmigungsprozess, der die Genauigkeit und Joboptimierung verbessert. - Benutzer schätzen die **optimierten Kampagnenmanagement** -Funktionen von Prisma, die die Organisation verbessern und manuelle Nachverfolgungen minimieren. - Benutzer schätzen die **intuitive Navigation** von Prisma, da sie visuell klar und einfach zu bedienen ist. - Benutzer loben Prismas **klare und einfach zu navigierende Benutzeroberfläche** , die ihre Erfahrung in der Medienplanung und Budgetierung verbessert. ##### Cons - Benutzer finden die **langsame Leistung** von Prisma frustrierend, was die Benutzerfreundlichkeit und die Effizienz der Kampagnenerstellung beeinträchtigt. - Benutzer erleben **Fehlerprobleme** mit Prisma, einschließlich langsamer Ladezeiten und verlorener Änderungen während der Dateneingabe. - Benutzer finden die **Funktionseinschränkungen** von Prisma frustrierend und heben eine steile Lernkurve sowie eine umständliche Benutzeroberfläche hervor. - Benutzer haben häufig **technische Probleme** mit Prisma, was zu Frustration bei der Rechnungsstellung und Datenabstimmung führt. - Benutzer finden Mediaocean **nicht benutzerfreundlich** und führen ein nicht intuitives Design sowie Eigenheiten an, die den Lernprozess erschweren. #### What Are Recent G2 Reviews of Prisma? **["Wesentlich für die Kampagnenabrechnung, aber der Support muss verbessert werden"](https://www.g2.com/de/survey_responses/prisma-review-11841592)** **Rating:** 5.0/5.0 stars _— GAURAV K._ [Read full review](https://www.g2.com/de/survey_responses/prisma-review-11841592) **["Prisma: Unverzichtbares Werkzeug für ein effizientes Kampagnenbudget-Management"](https://www.g2.com/de/survey_responses/prisma-review-11803323)** **Rating:** 5.0/5.0 stars _— Saurav K._ [Read full review](https://www.g2.com/de/survey_responses/prisma-review-11803323) #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/de/discussions/what-is-mediaocean-used-for) ### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews) Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport. **Average Rating:** 4.7/5.0 **Total Reviews:** 81 #### How Do G2 Users Rate Smarter Ecommerce? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Smarter Ecommerce? - **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh) - **Year Founded:** 2007 - **HQ Location:** Linz, Austria - **Twitter:** @smec 1,626 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 31% Small #### What Are Recent G2 Reviews of Smarter Ecommerce? **["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)** **Rating:** 4.5/5.0 stars _— Norman W._ [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403) **["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)** **Rating:** 5.0/5.0 stars _— Franziska N._ [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586) #### What Are G2 Users Discussing About Smarter Ecommerce? - [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for) ### [CAKE](https://www.g2.com/products/cake/reviews) CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 60 #### How Do G2 Users Rate CAKE? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind CAKE? - **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group) - **Year Founded:** 1995 - **HQ Location:** Markham, ON - **Twitter:** @perseus 3,394 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website) 3,965 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 70% Small, 25% Medium #### What Do G2 Reviewers Say About CAKE? _AI-generated summary from verified user reviews_ ##### Pros - Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. - Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. - Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. - Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. - Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. ##### Cons - Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. - Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. - Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. - Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. - Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. #### What Are Recent G2 Reviews of CAKE? **["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)** **Rating:** 5.0/5.0 stars _— Noy E._ [Read full review](https://www.g2.com/survey_responses/cake-review-4518751) **["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)** **Rating:** 5.0/5.0 stars _— Rahul c._ [Read full review](https://www.g2.com/survey_responses/cake-review-12264205) ### [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews) Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more! **Average Rating:** 4.3/5.0 **Total Reviews:** 68 #### How Do G2 Users Rate FCC Ads Manager? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind FCC Ads Manager? - **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud) - **Year Founded:** 2007 - **HQ Location:** Bangalore, IN - **Twitter:** @Flipkart 2,862,381 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9665fcff2281a55fd22d44de447c07ec0583176282fa55656dfc275a494af0ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflipkart%2F&secure%5Burl_type%5D=linkedin_company_website) 91,898 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 48% Small, 45% Medium #### What Are Recent G2 Reviews of FCC Ads Manager? **["Ideal Interface for Ads"](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)** **Rating:** 5.0/5.0 stars _— Devender K._ [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433) **["Top recommended Ads Manager for Ecommerce"](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)** **Rating:** 5.0/5.0 stars _— Vinayak S._ [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667) ### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 #### How Do G2 Users Rate Viant Technology? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Viant Technology? - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** viantinc.com - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant\_tech 2,996 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website) 453 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Medium, 39% Small #### What Do G2 Reviewers Say About Viant Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. ##### Cons - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)** **Rating:** 4.5/5.0 stars _— Stephanie F._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) **["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Quality of Support:** 9.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 618 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. ##### Cons - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/cross-channel-advertising/mid-market?order=g2_score&page=2#product-list) - [3](/categories/cross-channel-advertising/mid-market?order=g2_score&page=3#product-list) - [4](/categories/cross-channel-advertising/mid-market?order=g2_score&page=4#product-list) - [Next ›Next ›](/categories/cross-channel-advertising/mid-market?order=g2_score&page=2#product-list) Spotlight Categories [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms) [Live Chat Software](https://www.g2.com/categories/live-chat) [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) [Project Management Software](https://www.g2.com/categories/project-management) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated Products classified in the overall Cross-Channel Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Cross-Channel Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Cross-Channel Advertising category. In addition to qualifying for inclusion in the Cross-Channel Advertising Software category, to qualify for inclusion in the Medium-Sized Business Cross-Channel Advertising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Top Tools at a Glance | | Unified CDP-driven omnichannel campaign activation | User Review "Bloomreach Still Shines Years Later" | | | Full-funnel programmatic buying with white-glove support | User Review "Strong performance with hands-on support for small teams" | | | Real-time audience activation across paid channels | User Review "Powerful Data Tool with a Steep Learning Curve" | | | Meta-native cross-channel audience targeting and campaign execution | User Review "Strong Targeting and High ROI with Smooth Meta Integrations" | | | Managed cross-channel advertising with dedicated lead tracking | User Review "A Trusted Partner in Growing My Business" | | | Cross-channel retargeting with CRM-synced audiences | User Review "Effortless Campaign Launch with Powerful Retargeting" | | | CRM-synced account-based display advertising | User Review "A Valuable Platform for Account-Based Marketing and Display Advertising" | | | Omnichannel media buying with unified billing reconciliation | User Review "Essential for Campaign Billing, But Support Needs Improvement" | | | White-label cross-channel campaign fulfillment and reporting | User Review "Revolutionized Our Client AI Integration" | | | Omnichannel programmatic buying with AI-driven cross-channel optimization | User Review "More Control and Real-Time Campaign Adjustments with The Trade Desk" | * * * Show More * * * ## How Do You Choose the Right Cross-Channel Advertising Software? ### What You Should Know About Cross-Channel Advertising Software ### What is Cross-Channel Advertising Software? Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software - Create more touchpoints for brands, increasing the chances of conversions - Create a single cross-channel view of the customer buying journey across channels - Multiple connections with buyers or customers through their preferred channels - Provide a positive brand experience and build lasting relationships - Gain better insights into cross-channel campaigns and advertisements - Increase brand visibility and customer engagement ### Why Use Cross-Channel Advertising Software? **Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. **Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. **Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. **Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. **Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment. ### Who Uses Cross-Channel Advertising Software? Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. **Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise. ### Cross-Channel Advertising Software Features **Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting. **Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts. **Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation. **Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better. **Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory. **Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail. **Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet. ### Trends Related to Cross-Channel Advertising Software Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects. Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts. Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel. ### Potential Issues with Cross-Channel Advertising Software **Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy. **Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues. ### Software and Services Related to Cross-Channel Advertising Software [**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. [**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. [**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives. [**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.