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Cross-Channel Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Cross-Channel Advertising Software for Small Businesses

    Products classified in the overall Cross-Channel Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Cross-Channel Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Cross-Channel Advertising category.

    In addition to qualifying for inclusion in the Cross-Channel Advertising Software category, to qualify for inclusion in the Small Business Cross-Channel Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Cross-Channel Advertising Software for Small Businesses

    • Basis
    • StackAdapt
    • AdRoll
    • Criteo
    • Celtra
    • CAKE
    • Choozle
    • RollWorks
    • Verizon Media DSP
    • Brandzooka

    Compare Small Business Cross-Channel Advertising Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (242)4.5 out of 5
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    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’

    (300)4.7 out of 5
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    StackAdapt is the #1 Programmatic Advertising Platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of G2's Top 100 Software Companies, with a top 10 rating on the Highest Satisfaction list for 2020. StackAdapt is one of

    (466)3.9 out of 5
    Entry Level Price:$0

    The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

    (211)3.8 out of 5
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    MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS. Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relev

    (281)4.4 out of 5
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    Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.

    (59)4.5 out of 5

    CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. Lead Generation: Maximize lead generation efforts through a holistic view into the management and o

    (161)4.2 out of 5
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    Entry Level Price:$99.00 per month

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

    (96)4.4 out of 5

    RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m

    (169)3.6 out of 5

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath

    (38)4.6 out of 5

    Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed t

    (76)3.8 out of 5

    Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per cl

    (85)3.8 out of 5
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    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

    (256)4.0 out of 5

    Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our ma

    (446)3.9 out of 5
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    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting

    (277)4.1 out of 5

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    (43)4.5 out of 5
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    Bidalgo enables marketing teams to up-level their campaign management and creative optimization across channels. Our AI-powered SaaS platform helps marketers drive growth by streamlining campaign management workflows, taking insights-driven decisions and optimizing, analyzing and producing ad creatives at scale.

    (86)3.7 out of 5

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    (118)3.9 out of 5
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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the e

    (256)4.1 out of 5
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    Scope is the leading Closed Ecosystems Platform (CEP) for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. With more than $2 billion in annualized advertising spend running through the platform, Scope bridges linear television, streaming video, digital commerce, and social media. Scope is part of the Mediaocean product portfolio. Visit https://www.4cinsigh

    (261)3.7 out of 5
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    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countrie

    (29)3.8 out of 5
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    Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.

    (18)4.3 out of 5
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    Paragone.ai is an all-in-one digital marketing platform for sophisticated advertisers. We are dedicated to helping brands streamline their advertising activities across an evolving digital world with ease and transparency. Our solution is a cutting-edge platform that automates and optimizes all online ad campaigns in one place. Paragone.ai is an official partner of major networks including Facebook, Instagram, Google, Snapchat, TikTok, Twitter and Pinterest.

    (14)4.4 out of 5

    Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channe

    (22)4.3 out of 5
    Entry Level Price:Free

    Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integrati

    (19)3.3 out of 5

    Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.

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    Check out the G2 Grid® for the top Cross-Channel Advertising Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Marin Software
    Google Marketing Platform
    AdRoll
    Kenshoo
    Perfect Audience
    Adobe Advertising Cloud
    Criteo
    MediaMath
    Roku OneView (formerly Dataxu)
    Zeta Programmatic, Formerly Sizmek
    Verizon Media DSP
    Acquisio
    StackAdapt
    Mediaocean Scope
    Basis
    Celtra
    Epom Ad Server
    CAKE
    Choozle
    Paragone
    Sidecar
    Bidalgo
    RollWorks
    Kintegra
    Brandzooka
    Market Presence
    Satisfaction

    Learn More About Cross-Channel Advertising Software

    What is Cross-Channel Advertising Software?

    Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

    To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

    Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

    Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

    Key Benefits of Cross-Channel Advertising Software

    • Create more touchpoints for brands, increasing the chances of conversions
    • Create a single cross-channel view of the customer buying journey across channels
    • Multiple connections with buyers or customers through their preferred channels
    • Provide a positive brand experience and build lasting relationships
    • Gain better insights into cross-channel campaigns and advertisements
    • Increase brand visibility and customer engagement

    Why Use Cross-Channel Advertising Software?

    Connect with consumers on all of their favorite channels — Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

    Increase customer engagement and improve customer loyalty — Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

    Enhance brand visibility and awareness — Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

    Ensure more customer touchpoints, and better customer insights and experience — Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

    Track ROI — Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

    Who Uses Cross-Channel Advertising Software?

    Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

    Marketing teams — Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

    Cross-Channel Advertising Software Features

    Campaign management — Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

    Campaign analysis — This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

    Real-time dashboards — The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

    Advertising performance — Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

    Integrations — Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

    Attribution models — With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

    Reporting and analytics — Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

    Potential Issues with Cross-Channel Advertising Software

    Personalized messages and medium — Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

    Increased time and expenses — With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

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