# Best Cross-Channel Advertising Software for Small Business

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Cross-Channel Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Cross-Channel Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Cross-Channel Advertising category.

In addition to qualifying for inclusion in the Cross-Channel Advertising Software category, to qualify for inclusion in the Small Business Cross-Channel Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Top Cross-Channel Advertising Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (766 reviews) | Unified CDP-driven omnichannel campaign activation | "[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)" |
| 2 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (866 reviews) | Full-funnel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" |
| 3 | [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) | 4.1/5.0 (178 reviews) | Real-time audience activation across paid channels | "[A Centralized Customer Profile Platform for Real-Time Personalization](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)" |
| 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Meta-native cross-channel audience targeting and campaign execution | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" |
| 5 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (762 reviews) | Cross-channel retargeting with CRM-synced audiences | "[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)" |
| 6 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (650 reviews) | CRM-synced account-based display advertising | "[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)" |
| 7 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Omnichannel media buying with unified billing reconciliation | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" |
| 8 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Managed cross-channel advertising with dedicated lead tracking | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" |
| 9 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel programmatic buying with AI-driven cross-channel optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" |
| 10 | [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) | 4.5/5.0 (531 reviews) | White-label cross-channel campaign fulfillment and reporting | "[Revolutionized Our Client AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)" |


## G2 Grid® for Cross-Channel Advertising Software
![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5405&focus%5B%5D=5910&focus%5B%5D=4179&focus%5B%5D=3026&focus%5B%5D=3249&focus%5B%5D=1393260&focus%5B%5D=4907&focus%5B%5D=19103)
Highlighted products: Facebook for Business, StackAdapt, Vendasta AI Platform, AdRoll, LocaliQ, Adobe Real-Time CDP, The Trade Desk, and Bloomreach.
Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=facebook-for-business&focus%5B%5D=stackadapt&focus%5B%5D=vendasta-ai-platform&focus%5B%5D=adroll&focus%5B%5D=localiq&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=the-trade-desk&focus%5B%5D=bloomreach-bloomreach&segment=small-business)


## How Many Cross-Channel Advertising Software Products Does G2 Track?
**Total Products under this Category:** 187

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Criteo GO (+8.33%) - Among all products in this category, Criteo GO recorded the largest rating increase compared to last month
*Last updated: July 20, 2026*


## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,200+ Authentic Reviews
- 187+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Cross-Channel Advertising Software Is Best for Your Use Case?

- **Best for Small Businesses:** [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
- **Best for Mid-Market:** [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
- **Best for Enterprise:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
- **Highest User Satisfaction:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)


---

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---

## What Are the Top-Rated Cross-Channel Advertising Software Products in 2026?
### 1. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


**Average Rating:** 4.2/5.0
**Total Reviews:** 1,392
**How Do G2 Users Rate Facebook for Business?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 6.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Facebook for Business?**

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta (9,891,711 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®)
- **Ownership:** NASDAQ: META

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small-Business, 26% Mid-Market


#### What Are Facebook for Business's Pros and Cons?

**Pros:**

- Audience Targeting (26 reviews)
- Ease of Use (26 reviews)
- Advertising Management (22 reviews)
- Audience Reach (21 reviews)
- Campaign Management (20 reviews)

**Cons:**

- Ad Issues (16 reviews)
- Poor Customer Support (15 reviews)
- Ad Management Issues (14 reviews)
- Poor Interface Design (12 reviews)
- Limited Features (11 reviews)


### What Do G2 Reviewers Say About Facebook for Business?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

**Cons:**

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"**

**Rating:** 4.0/5.0 stars
*— ADnan C.*

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)

---

**"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"**

**Rating:** 4.0/5.0 stars
*— Mrudu P.*

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

---


#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

### 2. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


**Average Rating:** 4.7/5.0
**Total Reviews:** 866
**How Do G2 Users Rate StackAdapt?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind StackAdapt?**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,579 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small-Business, 31% Mid-Market


#### What Are StackAdapt's Pros and Cons?

**Pros:**

- Ease of Use (121 reviews)
- Customer Support (116 reviews)
- Team Helpfulness (98 reviews)
- Helpful (87 reviews)
- Features (77 reviews)

**Cons:**

- Reporting Limitations (26 reviews)
- Reporting Issues (21 reviews)
- Budget Management (20 reviews)
- Limited Reporting (19 reviews)
- Poor Reporting (19 reviews)


### What Do G2 Reviewers Say About StackAdapt?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

**Cons:**

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"**

**Rating:** 5.0/5.0 stars
*— Amanda B.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043)

---

**"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"**

**Rating:** 5.0/5.0 stars
*— Alex S.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008)

---


#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### 3. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)
From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered.


**Average Rating:** 4.5/5.0
**Total Reviews:** 531
**How Do G2 Users Rate Vendasta AI Platform?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind Vendasta AI Platform?**

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** https://www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta (3,930 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (752 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small-Business, 10% Mid-Market


#### What Are Vendasta AI Platform's Pros and Cons?

**Pros:**

- Helpful (51 reviews)
- Customer Support (41 reviews)
- Ease of Use (41 reviews)
- Features (27 reviews)
- Efficiency (24 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Limited Features (18 reviews)
- Difficult Learning (16 reviews)
- Missing Features (16 reviews)
- Complexity (13 reviews)


### What Do G2 Reviewers Say About Vendasta AI Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction.
- Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs.
- Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly.
- Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless.
- Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity.

**Cons:**

- Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage.
- Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize.
- Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex.
- Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform.
- Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**"[Amazing AI Assistants, Simple to Use, and Fairly Priced](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)"**

**Rating:** 5.0/5.0 stars
*— Carl B.*

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)

---

**"[Revolutionized Our Client AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"**

**Rating:** 5.0/5.0 stars
*— Chris H.*

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

---


#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### 4. [AdRoll](https://www.g2.com/products/adroll/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


**Average Rating:** 4.1/5.0
**Total Reviews:** 762
**How Do G2 Users Rate AdRoll?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind AdRoll?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small-Business, 35% Mid-Market


#### What Are AdRoll's Pros and Cons?

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)


### What Do G2 Reviewers Say About AdRoll?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

**Cons:**

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**"[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)"**

**Rating:** 4.0/5.0 stars
*— Raad S.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

---

**"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"**

**Rating:** 5.0/5.0 stars
*— Ghiselle L.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-12697341)

---


#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### 5. [LocaliQ](https://www.g2.com/products/localiq/reviews)
LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,048
**How Do G2 Users Rate LocaliQ?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.2/10)

**Who Is the Company Behind LocaliQ?**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small-Business, 25% Mid-Market


#### What Are LocaliQ's Pros and Cons?

**Pros:**

- Customer Support (27 reviews)
- Helpful (27 reviews)
- Team Helpfulness (18 reviews)
- Business Growth (16 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)


### What Do G2 Reviewers Say About LocaliQ?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

**Cons:**

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"**

**Rating:** 4.5/5.0 stars
*— Prosper I.*

[Read full review](https://www.g2.com/survey_responses/localiq-review-12467228)

---

**"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"**

**Rating:** 5.0/5.0 stars
*— Renferd K.*

[Read full review](https://www.g2.com/survey_responses/localiq-review-12899666)

---


#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### 6. [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)
Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at the center so your enterprise can build customer trust through responsible management and protection of customer data across your enterprise. Features include: - Actionable unified profiles: Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable B2B and B2C customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market - Audience management for enterprise: End-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake. - Customer acquisition in a cookieless era: Boost marketing effectiveness across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers. - Data governance and privacy: Data governance tools for the enterprise allow you to manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an API and user-friendly interface. View data sources and policies before activating audiences - Activation: Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation. Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation.


**Average Rating:** 4.1/5.0
**Total Reviews:** 178
**How Do G2 Users Rate Adobe Real-Time CDP?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind Adobe Real-Time CDP?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 33% Enterprise, 31% Small-Business


#### What Are Adobe Real-Time CDP's Pros and Cons?

**Pros:**

- Ease of Use (68 reviews)
- Personalization (65 reviews)
- Data Management (62 reviews)
- Data Insights (44 reviews)
- Integrations (41 reviews)

**Cons:**

- Learning Curve (70 reviews)
- Complex Setup (50 reviews)
- Difficult Setup (43 reviews)
- Expensive (39 reviews)
- Steep Learning Curve (30 reviews)


### What Do G2 Reviewers Say About Adobe Real-Time CDP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively.
- Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively.
- Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making.
- Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies.
- Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency.

**Cons:**

- Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals.
- Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation.
- Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use.
- Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses.
- Users highlight a **steep learning curve** , making initial setup and integration challenging for new users.

#### What Are Recent G2 Reviews of Adobe Real-Time CDP?

**"[Powerful Micro-Targeting and Unified Customer Profiles](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)"**

**Rating:** 4.5/5.0 stars
*— Philip H.*

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)

---

**"[A Centralized Customer Profile Platform for Real-Time Personalization](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)"**

**Rating:** 4.0/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)

---



### 7. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


**Average Rating:** 4.4/5.0
**Total Reviews:** 182
**How Do G2 Users Rate The Trade Desk?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.2/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind The Trade Desk?**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Mid-Market, 31% Small-Business


#### What Are The Trade Desk's Pros and Cons?

**Pros:**

- Features (31 reviews)
- Ease of Use (27 reviews)
- Audience Targeting (25 reviews)
- Targeting (23 reviews)
- Campaign Management (21 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (13 reviews)
- Complexity (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (10 reviews)


### What Do G2 Reviewers Say About The Trade Desk?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

**Cons:**

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"**

**Rating:** 4.5/5.0 stars
*— Nijat I.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

---

**"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"**

**Rating:** 4.0/5.0 stars
*— sai v.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

---


#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### 8. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


**Average Rating:** 4.6/5.0
**Total Reviews:** 766
**How Do G2 Users Rate Bloomreach?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind Bloomreach?**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,400 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Mid-Market, 28% Small-Business


#### What Are Bloomreach's Pros and Cons?

**Pros:**

- Ease of Use (211 reviews)
- Features (182 reviews)
- Helpful (148 reviews)
- Customer Support (147 reviews)
- Intuitive (116 reviews)

**Cons:**

- Learning Curve (145 reviews)
- Limited Features (103 reviews)
- Missing Features (95 reviews)
- Learning Difficulty (87 reviews)
- Difficult Learning (75 reviews)


### What Do G2 Reviewers Say About Bloomreach?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
- Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools.
- Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly.
- Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue.
- Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively.

**Cons:**

- Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
- Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
- Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
- Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity.
- Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use.

#### What Are Recent G2 Reviews of Bloomreach?

**"[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)"**

**Rating:** 4.0/5.0 stars
*— megan l.*

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543)

---

**"[Bloomreach Still Shines Years Later](https://www.g2.com/survey_responses/bloomreach-review-7757853)"**

**Rating:** 5.0/5.0 stars
*— Denise R.*

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

---


#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### 9. [illumin](https://www.g2.com/products/illumin-illumin/reviews)
illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.


**Average Rating:** 4.3/5.0
**Total Reviews:** 146
**How Do G2 Users Rate illumin?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.2/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind illumin?**

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** https://illumin.com/
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds (174 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 56% Small-Business, 29% Mid-Market


#### What Are illumin's Pros and Cons?

**Pros:**

- Ease of Use (23 reviews)
- Features (21 reviews)
- Campaign Management (17 reviews)
- Customer Support (17 reviews)
- Team Helpfulness (17 reviews)

**Cons:**

- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)
- Limited Reporting (8 reviews)
- Reporting Limitations (8 reviews)
- Reporting Issues (7 reviews)


### What Do G2 Reviewers Say About illumin?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently.
- Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience.
- Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting.
- Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations.
- Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin.

**Cons:**

- Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization.
- Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process.
- Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights.
- Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights.
- Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin.

#### What Are Recent G2 Reviews of illumin?

**"[Ilumin: the algorithm delivers, the configuration decides.](https://www.g2.com/survey_responses/illumin-review-13118986)"**

**Rating:** 4.5/5.0 stars
*— Oscar R.*

[Read full review](https://www.g2.com/survey_responses/illumin-review-13118986)

---

**"[User-Friendly DSP with Strong Performance Features](https://www.g2.com/survey_responses/illumin-review-13120128)"**

**Rating:** 5.0/5.0 stars
*— Aldana M.*

[Read full review](https://www.g2.com/survey_responses/illumin-review-13120128)

---



### 10. [Coinis](https://www.g2.com/products/coinis/reviews)
Coinis is an AI-powered ad platform that creates and launches video and image ads from a single product photo or URL. No filming, no editing, no agency required. Upload a product photo or paste a store link. Coinis writes the script, voices it, generates the visuals, and renders a launch-ready 15 or 30-second ad, UGC-style or cinematic. Every creative ships directly to Meta from within the platform. The platform runs the full loop: Create, Publish, Monitor, Optimize. Most tools stop at the file. Coinis connects every step, so each round gets smarter and more tailored to your brand over time. What makes Coinis different: - Access to the world's flagship AI models in one place: Veo, Kling, Seedance, Hailuo, HeyGen, FLUX, Seedream, and more - AI avatar creation for UGC-style video ads - Ad intelligence built in - browse competitor ads and use them as creative inspiration - Direct campaign launch to Meta with performance tracking and AI spend optimization - MCP server, connect Coinis to Claude, ChatGPT, Cursor and generate ads without leaving your workflow - Organic publishing, bulk launcher, and smart resize included Trusted by 2,000+ brands. https://coinis.com/


**Average Rating:** 5.0/5.0
**Total Reviews:** 29
**How Do G2 Users Rate Coinis?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.2/10)

**Who Is the Company Behind Coinis?**

- **Seller:** [Coinis](https://www.g2.com/sellers/coinis)
- **Company Website:** https://coinis.com
- **Year Founded:** 2012
- **HQ Location:** Podgorica, ME
- **LinkedIn® Page:** https://www.linkedin.com/company/coinis-ltd/ (81 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 72% Small-Business, 24% Mid-Market



#### What Are Recent G2 Reviews of Coinis?

**"[Cut my writing time in half](https://www.g2.com/survey_responses/coinis-review-13085084)"**

**Rating:** 5.0/5.0 stars
*— Darija I.*

[Read full review](https://www.g2.com/survey_responses/coinis-review-13085084)

---

**"[Polished Promo Images & Videos in Minutes with Coinis AI](https://www.g2.com/survey_responses/coinis-review-13110829)"**

**Rating:** 5.0/5.0 stars
*— Bogdan P.*

[Read full review](https://www.g2.com/survey_responses/coinis-review-13110829)

---



### 11. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


**Average Rating:** 4.2/5.0
**Total Reviews:** 187
**How Do G2 Users Rate Quantcast Platform?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind Quantcast Platform?**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,210 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Mid-Market, 34% Small-Business


#### What Are Quantcast Platform's Pros and Cons?

**Pros:**

- Ease of Use (37 reviews)
- Insights (36 reviews)
- Helpful (29 reviews)
- User Interface (28 reviews)
- Campaign Management (23 reviews)

**Cons:**

- Limited Features (15 reviews)
- Missing Features (15 reviews)
- Poor Reporting (11 reviews)
- Reporting Issues (11 reviews)
- Reporting Limitations (10 reviews)


### What Do G2 Reviewers Say About Quantcast Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

**Cons:**

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)

---

**"[Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)"**

**Rating:** 5.0/5.0 stars
*— Michelle M.*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

---


#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### 12. [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews)
Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!


**Average Rating:** 4.3/5.0
**Total Reviews:** 68
**How Do G2 Users Rate FCC Ads Manager?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind FCC Ads Manager?**

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart (2,862,381 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (91,898 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 48% Small-Business, 45% Mid-Market



#### What Are Recent G2 Reviews of FCC Ads Manager?

**"[Top recommended Ads Manager for Ecommerce](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)"**

**Rating:** 5.0/5.0 stars
*— Vinayak  S.*

[Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)

---

**"[Ideal Interface for Ads](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)"**

**Rating:** 5.0/5.0 stars
*— Devender K.*

[Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)

---



### 13. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.


**Average Rating:** 3.7/5.0
**Total Reviews:** 93
**How Do G2 Users Rate Adobe Advertising Cloud?**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 6.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind Adobe Advertising Cloud?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 38% Enterprise, 35% Mid-Market


#### What Are Adobe Advertising Cloud's Pros and Cons?

**Pros:**

- All-in-One (2 reviews)
- Collaboration (1 reviews)
- Comprehensive Tools (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Functionality Limitations (1 reviews)
- High Competition (1 reviews)
- Lack of Clarity (1 reviews)
- Not Intuitive (1 reviews)
- Poor Usability (1 reviews)


### What Do G2 Reviewers Say About Adobe Advertising Cloud?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **comprehensive integration** of Adobe Advertising Cloud, enhancing collaboration and file syncing seamlessly.
- Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing teamwork and file syncing across apps.
- Users value the **comprehensive and integrated nature** of Adobe Advertising Cloud, enhancing their advertising strategies effectively.
- Users commend the **ease of use** in Adobe Advertising Cloud, appreciating seamless integration and collaborative features.
- Users praise the **easy integrations** of Adobe Advertising Cloud, enjoying seamless collaboration and file syncing capabilities.

**Cons:**

- Users find the **functionality limitations** frustrating, as creating complements is harder compared to competing platforms.
- Users find the **high competition** makes it challenging for the community to create effective complements compared to rivals.
- Users find the **lack of clarity** in creating complements challenging compared to competitors, hindering their experience.
- Users find Adobe Advertising Cloud **not intuitive** , making it challenging to create complementary applications compared to competitors.
- Users find **poor usability** in Adobe Advertising Cloud, making it difficult to create complements compared to competitors.

#### What Are Recent G2 Reviews of Adobe Advertising Cloud?

**"[A perfect package for cloud advertising services](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)"**

**Rating:** 4.5/5.0 stars
*— Stephanie H.*

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)

---

**"[Adobe is the most powerful creative ecosystem to work with](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)"**

**Rating:** 5.0/5.0 stars
*— Bairon P.*

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)

---


#### What Are G2 Users Discussing About Adobe Advertising Cloud?

- [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts)
- [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for)

### 14. [Fluency](https://www.g2.com/products/fluency-fluency/reviews)
Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.


**Average Rating:** 4.3/5.0
**Total Reviews:** 297
**How Do G2 Users Rate Fluency?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.2/10)

**Who Is the Company Behind Fluency?**

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** https://www.fluency.inc/
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Analyst, Marketing Manager
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 53% Mid-Market, 25% Small-Business


#### What Are Fluency's Pros and Cons?

**Pros:**

- Ease of Use (89 reviews)
- Efficiency (61 reviews)
- Budget Management (56 reviews)
- Campaign Management (56 reviews)
- Time-saving (53 reviews)

**Cons:**

- Learning Curve (38 reviews)
- Software Bugs (28 reviews)
- Steep Learning Curve (26 reviews)
- Navigation Issues (22 reviews)
- Error Issues (19 reviews)


### What Do G2 Reviewers Say About Fluency?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive.
- Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks.
- Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation.
- Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms.
- Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks.

**Cons:**

- Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms.
- Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes.
- Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support.
- Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently.
- Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience.

#### What Are Recent G2 Reviews of Fluency?

**"[Automation-Driven Efficiency with Some Bugs](https://www.g2.com/survey_responses/fluency-review-10495784)"**

**Rating:** 4.5/5.0 stars
*— James  M.*

[Read full review](https://www.g2.com/survey_responses/fluency-review-10495784)

---

**"[Comprehensive Reporting and Attribution That Drives Actionable Insights](https://www.g2.com/survey_responses/fluency-review-13087220)"**

**Rating:** 4.0/5.0 stars
*— Mackenzie B.*

[Read full review](https://www.g2.com/survey_responses/fluency-review-13087220)

---



### 15. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


**Average Rating:** 4.3/5.0
**Total Reviews:** 650
**How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.2/10)

**Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Mid-Market, 28% Small-Business


#### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons?

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)


### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

**Cons:**

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"**

**Rating:** 4.5/5.0 stars
*— Austin V.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)

---

**"[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)"**

**Rating:** 4.5/5.0 stars
*— Amit Y.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)

---


#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### 16. [Connect](https://www.g2.com/products/bridge-connect/reviews)
CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.


**Average Rating:** 4.8/5.0
**Total Reviews:** 27
**How Do G2 Users Rate Connect?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind Connect?**

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** https://thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 52% Small-Business, 22% Enterprise


#### What Are Connect's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Audience Targeting (11 reviews)
- Campaign Management (10 reviews)
- Customer Support (10 reviews)
- Easy Setup (9 reviews)

**Cons:**

- Lack of Clarity (4 reviews)
- Poor Reporting (4 reviews)
- Reporting Issues (4 reviews)
- Audience Management (3 reviews)
- Audience Targeting (3 reviews)


### What Do G2 Reviewers Say About Connect?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient.
- Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts.
- Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions.
- Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations.
- Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency.

**Cons:**

- Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience.
- Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency.
- Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options.
- Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features.
- Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences.

#### What Are Recent G2 Reviews of Connect?

**"[Consistent Support and Effective Targeting with Connect](https://www.g2.com/survey_responses/connect-review-11877730)"**

**Rating:** 5.0/5.0 stars
*— Carlos F.*

[Read full review](https://www.g2.com/survey_responses/connect-review-11877730)

---

**"[Reliable Insights, Seamless Setup](https://www.g2.com/survey_responses/connect-review-11884314)"**

**Rating:** 5.0/5.0 stars
*— Carlos D.*

[Read full review](https://www.g2.com/survey_responses/connect-review-11884314)

---



### 17. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)
Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro


**Average Rating:** 4.7/5.0
**Total Reviews:** 85
**How Do G2 Users Rate AdLib DSP?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind AdLib DSP?**

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** https://www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 85% Small-Business, 15% Mid-Market


#### What Are AdLib DSP's Pros and Cons?

**Pros:**

- Ease of Use (10 reviews)
- Campaign Management (6 reviews)
- Customer Support (5 reviews)
- Easy Setup (5 reviews)
- Features (5 reviews)

**Cons:**

- Audience Targeting (2 reviews)
- Difficult Usability (2 reviews)
- Lack of Clarity (2 reviews)
- Upload Issues (2 reviews)
- Ad Issues (1 reviews)


### What Do G2 Reviewers Say About AdLib DSP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support.
- Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization.
- Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience.
- Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals.
- Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities.

**Cons:**

- Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform.
- Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges.
- Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance.
- Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities.
- Users face **ad approval delays** that can prolong the creative process and impact campaign timelines.

#### What Are Recent G2 Reviews of AdLib DSP?

**"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"**

**Rating:** 4.5/5.0 stars
*— Jesse B.*

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)

---

**"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)

---


#### What Are G2 Users Discussing About AdLib DSP?

- [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment

### 18. [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews)
Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.


**Average Rating:** 4.7/5.0
**Total Reviews:** 81
**How Do G2 Users Rate Smarter Ecommerce?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Smarter Ecommerce?**

- **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh)
- **Year Founded:** 2007
- **HQ Location:** Linz, Austria
- **Twitter:** @smec (1,626 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smarter-ecommerce-gmbh/ (88 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Mid-Market, 31% Small-Business



#### What Are Recent G2 Reviews of Smarter Ecommerce?

**"[AI-supported Google Ads Optimization](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)"**

**Rating:** 4.5/5.0 stars
*— Norman W.*

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)

---

**"[Reliable partner for scaling Google Ads performance with expert support](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)"**

**Rating:** 5.0/5.0 stars
*— Franziska N.*

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)

---


#### What Are G2 Users Discussing About Smarter Ecommerce?

- [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for)

### 19. [Celtra](https://www.g2.com/products/celtra/reviews)
Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.


**Average Rating:** 4.4/5.0
**Total Reviews:** 366
**How Do G2 Users Rate Celtra?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Celtra?**

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** https://www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra (4,349 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager, Designer
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 46% Mid-Market, 31% Small-Business


#### What Are Celtra's Pros and Cons?

**Pros:**

- Efficiency Improvement (4 reviews)
- Collaboration (3 reviews)
- Creativity (3 reviews)
- Design Quality (3 reviews)
- Ease of Use (3 reviews)

**Cons:**

- Functionality Limitations (3 reviews)
- Limited Features (3 reviews)
- Complexity (2 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)


### What Do G2 Reviewers Say About Celtra?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams.
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams.
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams.
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration.
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration.

**Cons:**

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities.
- Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups.
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates.
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management.
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates.

#### What Are Recent G2 Reviews of Celtra?

**"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Design*

[Read full review](https://www.g2.com/survey_responses/celtra-review-12982449)

---

**"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"**

**Rating:** 5.0/5.0 stars
*— Dunia  S.*

[Read full review](https://www.g2.com/survey_responses/celtra-review-12978264)

---


#### What Are G2 Users Discussing About Celtra?

- [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

### 20. [Propensity](https://www.g2.com/products/propensity/reviews)
Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up.


**Average Rating:** 4.8/5.0
**Total Reviews:** 33
**How Do G2 Users Rate Propensity?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.6/10 (Category avg: 8.2/10)

**Who Is the Company Behind Propensity?**

- **Seller:** [Propensity](https://www.g2.com/sellers/propensity)
- **Company Website:** https://www.propensity.com/
- **Year Founded:** 2017
- **HQ Location:** Exeter, New Hampshire
- **Twitter:** @propensitytech (466 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (55 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 61% Small-Business, 33% Mid-Market


#### What Are Propensity's Pros and Cons?

**Pros:**

- Intent Data (8 reviews)
- Customer Support (7 reviews)
- Ease of Use (7 reviews)
- Helpful (7 reviews)
- ABM Management (5 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Bug Issues (4 reviews)
- Software Bugs (4 reviews)
- Technical Issues (4 reviews)
- Steep Learning Curve (3 reviews)


### What Do G2 Reviewers Say About Propensity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **reliable intent data** from Propensity, noting its ease of reporting and comprehensive insights.
- Users praise the **responsive and helpful customer support** of Propensity, greatly enhancing their overall experience.
- Users laud Propensity for its **ease of use** , enhanced by strong support and intuitive navigation, ensuring a smooth experience.
- Users commend the **responsive customer support** and affordability of Propensity, enhancing their marketing and outreach efforts.
- Users find Propensity's **great customer service** and efficient workflow integration invaluable for enhancing their ABM strategies.

**Cons:**

- Users find the **learning curve steep** , needing time to adjust to frequent updates and navigate the interface.
- Users report encountering **bugs and issues** while using Propensity, though the support team is responsive in resolving them.
- Users encounter **software bugs** that impact functionality, though the support team quickly addresses these issues.
- Users encounter **technical issues** with Propensity, often needing multiple iterations to resolve bugs and improve functionality.
- Users mention a **steep learning curve** due to the platform's comprehensive nature and less intuitive user experience.

#### What Are Recent G2 Reviews of Propensity?

**"[Straightforward Campaign Builder and Deanonymized Visitors](https://www.g2.com/survey_responses/propensity-review-12876574)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/propensity-review-12876574)

---

**"[Effortless ABM Campaigns with Exceptional Support](https://www.g2.com/survey_responses/propensity-review-12874412)"**

**Rating:** 4.5/5.0 stars
*— Verified User*

[Read full review](https://www.g2.com/survey_responses/propensity-review-12874412)

---



### 21. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.


**Average Rating:** 4.0/5.0
**Total Reviews:** 114
**How Do G2 Users Rate Zeta Marketing Platform?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

**Who Is the Company Behind Zeta Marketing Platform?**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** https://zetaglobal.com/
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,660 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Mid-Market, 38% Enterprise


#### What Are Zeta Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (19 reviews)
- Features (18 reviews)
- Helpful (17 reviews)
- Performance Results (15 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)
- Missing Features (9 reviews)
- Complex Usability (8 reviews)
- Poor Usability (8 reviews)


### What Do G2 Reviewers Say About Zeta Marketing Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

**Cons:**

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Broadcast Media*

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

---

**"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"**

**Rating:** 4.0/5.0 stars
*— Max R.*

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

---


#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### 22. [Epsilon Digital](https://www.g2.com/products/epsilon-digital/reviews)
Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.


**Average Rating:** 3.4/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Epsilon Digital?**

- **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Epsilon Digital?**

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg (6,474 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/epsilon/ (10,374 employees on LinkedIn®)
- **Ownership:** NYSE:ADS

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 52% Small-Business, 28% Mid-Market


#### What Are Epsilon Digital's Pros and Cons?

**Pros:**

- Data Insights (4 reviews)
- Easy Integrations (4 reviews)
- Analytics Insights (3 reviews)
- Audience Targeting (3 reviews)
- Campaign Management (3 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Integration Issues (2 reviews)
- Audience Limitations (1 reviews)
- Complex Interface (1 reviews)
- Complex Usability (1 reviews)


### What Do G2 Reviewers Say About Epsilon Digital?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **robust targeting capabilities** of Epsilon Digital, enabling highly personalized and effective advertising campaigns.
- Users value the **easy integrations** of Epsilon Digital, enhancing their campaign personalization and effectiveness effortlessly.
- Users appreciate the **strong analytics and outcome-based reporting** from Epsilon Digital, enhancing campaign performance insights.
- Users value the **precise audience targeting capabilities** of Epsilon Digital, enhancing personalization and campaign effectiveness.
- Users value the **robust targeting capabilities** of Epsilon Digital, enabling highly personalized and effective advertising campaigns.

**Cons:**

- Users find the **difficult setup** of Epsilon Digital frustrating, especially with extended onboarding and integration challenges.
- Users find the **integration issues** and onboarding process challenging, often needing support for a smoother experience.
- Users express concerns about **limited visibility into data sources** , impacting the effectiveness of audience solutions.
- Users find the **complex interface** of Epsilon Digital overwhelming, especially during initial setup and integration processes.
- Users find the **complex usability** of Epsilon Digital overwhelming, particularly during onboarding and third-party integrations.

#### What Are Recent G2 Reviews of Epsilon Digital?

**"[A powerful and data-driven platform for digital campaign optimization](https://www.g2.com/survey_responses/epsilon-digital-review-11215888)"**

**Rating:** 5.0/5.0 stars
*— Belal H.*

[Read full review](https://www.g2.com/survey_responses/epsilon-digital-review-11215888)

---

**"[Epsilon Digital has the best software for its users](https://www.g2.com/survey_responses/epsilon-digital-review-11206103)"**

**Rating:** 5.0/5.0 stars
*— Sukrutha G.*

[Read full review](https://www.g2.com/survey_responses/epsilon-digital-review-11206103)

---


#### What Are G2 Users Discussing About Epsilon Digital?

- [What is Epsilon Digital Media Solutions used for?](https://www.g2.com/discussions/what-is-epsilon-digital-media-solutions-used-for)

### 23. [CAKE](https://www.g2.com/products/cake/reviews)
CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.


**Average Rating:** 4.5/5.0
**Total Reviews:** 60
**How Do G2 Users Rate CAKE?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind CAKE?**

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus (3,394 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,965 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small-Business, 25% Mid-Market


#### What Are CAKE's Pros and Cons?

**Pros:**

- Customization (5 reviews)
- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Customizability (4 reviews)
- Data Management (4 reviews)

**Cons:**

- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Poor Reporting (3 reviews)
- Slow Reporting (3 reviews)
- Complexity (2 reviews)


### What Do G2 Reviewers Say About CAKE?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

**Cons:**

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**"[Great platform! Very intuitive. Amazing Customer Service!](https://www.g2.com/survey_responses/cake-review-4518751)"**

**Rating:** 5.0/5.0 stars
*— Noy E.*

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

---

**"[Modern all-in-one workspace with a lightweight UI and easy onboarding](https://www.g2.com/survey_responses/cake-review-12264205)"**

**Rating:** 5.0/5.0 stars
*— Rahul c.*

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

---



### 24. [Basis](https://www.g2.com/products/basis/reviews)
Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


**Average Rating:** 4.5/5.0
**Total Reviews:** 263
**How Do G2 Users Rate Basis?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind Basis?**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,732 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small-Business, 28% Mid-Market


#### What Are Basis's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Features (2 reviews)
- Insights (2 reviews)
- Range (2 reviews)
- Results (2 reviews)

**Cons:**

- Complex User Interface (2 reviews)
- Complexity (1 reviews)
- Complex Management (1 reviews)
- Complex Reporting (1 reviews)
- Complex Usability (1 reviews)


### What Do G2 Reviewers Say About Basis?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

**Cons:**

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"**

**Rating:** 5.0/5.0 stars
*— Jessica C.*

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

---

**"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

---



### 25. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews)
Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.


**Average Rating:** 4.7/5.0
**Total Reviews:** 36
**How Do G2 Users Rate BidTheatre?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind BidTheatre?**

- **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre)
- **Year Founded:** 2012
- **HQ Location:** Stockholm
- **Twitter:** @BidTheatre (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small-Business, 8% Enterprise


#### What Are BidTheatre's Pros and Cons?

**Pros:**

- Audience Targeting (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Intuitive (1 reviews)
- Navigation Ease (1 reviews)



### What Do G2 Reviewers Say About BidTheatre?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **easy audience targeting** feature, enabling efficient setups and optimal audience selection.
- Users praise the **ease of use** of BidTheatre, benefiting from its intuitive interface and efficient setup.
- Users value the **easy setup** of BidTheatre, which enhances efficiency and audience targeting.
- Users find BidTheatre's **intuitive interface** facilitates efficient setup and simplifies audience targeting.
- Users value the **navigation ease** of BidTheatre, leading to a more efficient setup and audience discovery.


#### What Are Recent G2 Reviews of BidTheatre?

**"[Great interface and support](https://www.g2.com/survey_responses/bidtheatre-review-10943145)"**

**Rating:** 5.0/5.0 stars
*— Michelle L.*

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145)

---

**"[Simple UI and Responsive Support That Solves Problems](https://www.g2.com/survey_responses/bidtheatre-review-12593094)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Financial Services*

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094)

---


#### What Are G2 Users Discussing About BidTheatre?

- [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for)


## What Is Cross-Channel Advertising Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Cross-Channel Advertising Software?

- [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)
- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)


---

## How Do You Choose the Right Cross-Channel Advertising Software?

### What You Should Know About Cross-Channel Advertising Software

### What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

- Create more touchpoints for brands, increasing the chances of conversions
- Create a single cross-channel view of the customer buying journey across channels
- Multiple connections with buyers or customers through their preferred channels
- Provide a positive brand experience and build lasting relationships
- Gain better insights into cross-channel campaigns and advertisements
- Increase brand visibility and customer engagement

### Why Use Cross-Channel Advertising Software?

**Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

**Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

**Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

**Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

**Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

### Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

**Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

### Cross-Channel Advertising Software Features

**Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

**Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

**Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

**Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

**Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

**Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

**Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

### Trends Related to Cross-Channel Advertising Software

Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects.

Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts.

Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel.

### Potential Issues with Cross-Channel Advertising Software

**Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

**Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

### Software and Services Related to Cross-Channel Advertising Software

[**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords.

[**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

[**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives.

[**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.