Cross-Channel Advertising Software Resources

We help data-driven marketing teams lower CAC and boost acquisition with our patented Predictive AI technology. Primary use-cases are: (1) Paid Digital Advertising: - predictive conversions + predicted value-based bidding for Google and Meta ads - predictive retargeting and value-based lookalike audiences (2) Digital analytics and strategy - Advanced A/B testing (testing ICP targeting & messaging 10x faster with 90% lower cost) - Predictive Attribution: uncover every touchpoint's true impact on incremental future revenue & LTV (3) Sales Effectiveness: - Predictive Lead Scoring: better lead routing to close more deals and never let a high-intent prospect fall through the cracks - Prospect Scoring and Warm Outbound (primarily for B2B): uncover additional high-intent pipeline that didn't become a lead yet (up to 75% never will as they'll chose to start a trial or request a demo from your competitor, if you don't act soon enough to engage).

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Over the coming weeks, you'll see a lot of new solutions rolling out from the development shop. You can expect to see the first all-new software solution we've built outside of media buying (think Strategy tools), you'll see a rapid expansion of media channels and types within the buying platform as we continue to expand reach beyond video, and you will see big core functionality improvements for managing creative, audiences, clients and campaigns. Oh, and you'll see our data become a lot more portable.

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