Top Free Cross-Channel Advertising Software

Check out our list of free Cross-Channel Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Cross-Channel Advertising Software to ensure you get the right product.

(447)3.9 out of 5
Entry Level Price:$0

The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

Leto E.
LE
I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we... Read review
AN
I work for a nonprofit and am the only marketing person, Adroll has helped us tremendously with our retargeting and look alike web display... Read review
(256)4.1 out of 5

Scope is the leading Closed Ecosystems Platform (CEP) for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. With more than $2 billion in annualized advertising spend running through the platform, Scope bridges linear television, streaming video, digital commerce, and social media. Scope is part of the Mediaocean product portfolio. Visit https://www.4cinsigh

Theresa D.
TD
4C technology has allowed us to reach users while they are viewing specific television shows without having a budget to include television... Read review
UM
4C allows me to streamline buying on Facebook, Twitter and Snapchat with a UI resembling the more built out Facebook interface. Makes audience... Read review
(22)4.3 out of 5
Entry Level Price:Free

Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integrati

Anastasiia S.
AS
It’s easy to use platform for efficient ad management & optimization with RTB technology and more than 40 ad formats including best-performing rich... Read review
Kate K.
KK
Great algorithm for KPIs automation - we set up rules for getting maximum performance, lower bids and fast ROI. The platform automatically... Read review
(18)4.3 out of 5
Optimized for quick response

MakeMeReach is an all-in-one digital marketing platform for sophisticated advertisers. We are dedicated to helping brands streamline their advertising activities across an evolving digital world with ease and transparency. Our solution is a cutting-edge platform that automates and optimizes all online ad campaigns in one place. MakeMeReach is an official partner of major networks including Facebook, Instagram, Google, Snapchat, TikTok, Twitter and Pinterest.

AA
Campaigns creation and setting and the possibility to create folders for different campaigns Read review
AO
The interface, it's easy to use and understand. Read review
(3)5.0 out of 5

Complete ad serving platform for web, mobile, and video with dozens of creative formats and real-time reporting.

EM
Since Advert Serve came into limelight, I got a platform where mobile, video, email and web serving became very easy. The software has a 30-day... Read review
AV
I find pleasure with this software because it gives me a complete platform for video, email, mobile and web serving. All under one umbrella which... Read review
(2)4.8 out of 5
Entry Level Price:$599 0 NA Month

OnlineSales.ai is an AI-driven cross-channel marketing platform for eCommerce businesses. The platform provides detailed analytics for dollar-level insights, and intelligent suggestions for optimized performance.

UR
It's built for eCommerce, unlike other tools this one is only made keeping eCommerce in mind Read review
CC
The most important thing about online sales is that, many potential clients are reached out, and also it is easy And economic. People can order and... Read review
(1)0.0 out of 5

Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives.

LC
The proper connection with the advertising channel manager and the real-time controlling unit for insights and views per click. This allows to... Read review

Top 7 Free Cross-Channel Advertising Software in 2021

  • AdRoll
  • Mediaocean Scope
  • Epom Ad Server
  • MakeMeReach
  • AdvertServe

Learn More About Cross-Channel Advertising Software

What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

  • Create more touchpoints for brands, increasing the chances of conversions
  • Create a single cross-channel view of the customer buying journey across channels
  • Multiple connections with buyers or customers through their preferred channels
  • Provide a positive brand experience and build lasting relationships
  • Gain better insights into cross-channel campaigns and advertisements
  • Increase brand visibility and customer engagement

Why Use Cross-Channel Advertising Software?

Connect with consumers on all of their favorite channels — Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

Increase customer engagement and improve customer loyalty — Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

Enhance brand visibility and awareness — Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

Ensure more customer touchpoints, and better customer insights and experience — Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

Track ROI — Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

Marketing teams — Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

Cross-Channel Advertising Software Features

Campaign management — Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

Campaign analysis — This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

Real-time dashboards — The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

Advertising performance — Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

Integrations — Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

Attribution models — With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

Reporting and analytics — Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

Potential Issues with Cross-Channel Advertising Software

Personalized messages and medium — Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

Increased time and expenses — With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.