lemlist Reviews & Product Details

The platform makes building even complex outbound sequences feel incredibly intuitive, and the steps are clearly documented from start to finish. I’m a huge fan of the built-in profile enrichment and the email finder tool—it’s remarkably accurate and saves us from having to bounce between different third-party data providers just to find a verified contact address for a prospect. Review collected by and hosted on G2.com.

The “cockpit” billing system, along with how team structures are set up, can be a bit confusing—especially when I’m trying to manage multiple sender accounts at the same time. That said, whenever I’ve hit a snag with account settings, the support team has been fantastic and very quick to help me get everything configured correctly. Review collected by and hosted on G2.com.

Lemlist has completely transformed how I run my outreach.

As a legal growth consultant doing simultaneous email and LinkedIn outreach to law firms across the United States, managing everything manually was a constant struggle. Spacing out emails sporadically throughout the day, tracking follow-up timing, finding verified emails, and keeping tabs on lead engagement were all separate challenges with no central system tying them together. Lemlist solved all of that under one roof.

The automation is where Lemlist really shines. Being able to set up multi-step campaigns that space out emails and LinkedIn actions automatically has saved me hours every week. I no longer have to think about when to follow up because the sequence handles it. The automatic lead pausing when someone replies is a game-changer.

Before Lemlist, I had to manually monitor every conversation to make sure automated messages did not keep going out to someone I was already talking to. Now it happens instantly without me touching anything.

The engagement tracking is also invaluable. Being able to see exactly how many times a lead opened an email gives me real insight into who is interested before they even reply. That kind of visibility helps me prioritize my follow-ups and focus my energy on the right conversations.

One unexpected benefit I discovered was the connection withdrawal step in campaign sequences. That level of control over LinkedIn automation is something I did not expect, and it has added real precision to my outreach strategy. I also appreciate that Lemlist continuously rolls out new features and improvements. The platform feels like it is constantly evolving alongside its users.

On pricing, the monthly cost is genuinely great value for everything it delivers. Additional credits are reasonably priced, and the email finding feature is worth it on its own.

If you are doing any kind of multi-channel outreach at scale, Lemlist is worth every penny. Review collected by and hosted on G2.com.

While Lemlist has been an excellent tool overall, there are a few areas where I would love to see improvements.

The campaign analytics could be more granular. For example, when running A/B tested subject lines, it would be helpful to see a clear side-by-side breakdown of open rates per variation rather than having to manually calculate the difference. The current reporting makes it harder than it should be to draw quick conclusions from split tests.

I would also love the ability to rename individual campaign steps. Right now, steps are labeled by subject line or a generic label like "send automated email," which makes it difficult to navigate longer sequences at a glance. Being able to label steps as Email 1, Email 2, LinkedIn Follow Up 1, and so on would make campaign management significantly cleaner, especially when running multiple campaigns simultaneously. The same goes for being able to see what steps a lead is in, such as what step the lead has gone through and what steps it is yet to take.

One more analytics improvement I would suggest is showing reply rate based on total contacts in a campaign, in addition to total messages sent. The current calculation can be misleading when a contact receives multiple follow-ups. A contact-based reply rate would give a more accurate picture of how your outreach is actually performing.

The LinkedIn extension occasionally takes a moment to load, but this is a minor inconvenience and not a dealbreaker given everything else the platform delivers.

Overall, my frustrations are minor compared to the value Lemlist provides. These are refinements to an already strong product rather than fundamental issues. Review collected by and hosted on G2.com.

I've been running outreach campaigns across several projects simultaneously for over a year now, and Lemlist is the tool I kept coming back to after trying about ten alternatives.

The multi-channel sequencing is the core reason I stayed. I can build a full LinkedIn + email + manual step flow with conditional branches – "if not opened in 3 days, switch subject line variant" – without touching a single line of code. That alone saves me hours per week compared to what I was doing before in other tools.

The Zapier integration and native webhooks are what keep me in the ecosystem. I pipe data into Pipedrive, trigger status changes on leads. I now manage most of it through Claude AI, which connects to Lemlist via MCP and builds campaign reports for me on demand. That combination changed how I work – and I didn't see it coming.

UI is functional, I'd say 8/10. The interface is clean enough, but campaign status visibility could be better – it's not always obvious at a glance which campaign is at what stage. You get used to it, but there's a learning curve that the onboarding doesn't fully address. Speaking of which – Lemlist sends helpful emails, but in practice I learned the tool through Claude, not their support. Make of that what you will.

Performance is solid. No meaningful deliverability issues, sequences run as configured, nothing breaks unexpectedly.

LinkedIn integration is valuable and a real differentiator for me– not every tool in this category does it well. One thing that does irritate me: the 200-character limit on LinkedIn messages even on a Premium subscription. It's an artificial constraint that doesn't match what the platform itself allows, and it shows up at the worst moments.

Pricing is the honest friction point. It's not cheap once you scale, and the limits push you toward higher plans faster than you'd like. I justify it by deal value, not tool cost. Their built-in AI personalization exists and works, but I don't use it – when you already have Claude handling your workflow, the native AI features feel redundant. Review collected by and hosted on G2.com.

Nothing critical, but a few things worth mentioning.

The 200-character limit on LinkedIn messages is the most persistent irritant – especially on a Premium subscription. The platform itself allows much longer messages, so the constraint feels a little bit strange.

Campaign status visibility could be cleaner. When you're running several sequences in parallel, it's not always obvious at a glance where each one stands. You end up clicking around more than you should. Review collected by and hosted on G2.com.

I love that it has an API and MCP so I can connect to it and make major changes exponentially faster. It's also great for repetitive tasks. Review collected by and hosted on G2.com.

I think it's a little confusing to find my way around the product; the UX is just a little confusing sometimes. I Sometimes I forget where to go to get to things like templates or that the Settings or Campaigns opens up a weird like, overlay(?) instead of just being visible with the menu still. It's very... Weird? Review collected by and hosted on G2.com.

We've had a great experience using Lemlist for our lead generation efforts.

The platform is very intuitive and easy to navigate, which makes the daily workflow much more efficient for our sales team. The campaign setup is simple, and the automation tools help us stay consistent in our outreach without losing personalization.

One of the biggest advantages for us has been the quality of the contact data. We are consistently able to find reliable email addresses and phone numbers, which significantly improves our ability to connect with the right decision-makers.

Overall, Lemlist has become an important tool in our commercial strategy, helping us generate new opportunities and expand our client base. Great product and great development behind the platform. Review collected by and hosted on G2.com.

One area that could be improved in Lemlist is the process of extracting campaign lead reports. Sometimes we create a campaign and later want to export the leads into an Excel spreadsheet, but the process can be a bit difficult or not very intuitive. A simpler and more direct way to generate and download campaign reports would make the workflow much easier.

Another point is related to the lead search system. In some cases, Lemlist finds a contact during the search process, but when we add that lead to a campaign, the platform charges credits for the email and phone number even when the system cannot actually find the email address or when the person is no longer working at that company.

Overall the platform is very strong, but improving these two areas would make the experience even better for users who rely heavily on lead generation and campaign management. Review collected by and hosted on G2.com.

The platform provides impressive flexibility for multi-channel outreach, making it simple to test different strategies. I also like the built-in AI toolkit, which helps streamline workflows and fine-tune messaging. Review collected by and hosted on G2.com.

This is probably something that happens with more mature products. It isn’t always easy or straightforward to understand all the possibilities the product offers and all the options you can use, and it takes a bit of time to get familiar with everything. I think the same thing happens with HubSpot and other larger software that’s been on the market for many years. Review collected by and hosted on G2.com.

I like using lemlist because it allows us to create multichannel campaigns for LinkedIn and emails within the platform itself, making it easy to manage different campaigns across two channels. I also appreciate their inbuilt database feature; in case of emergencies when we need leads quickly, I can easily pull data directly from lemlist's database and add it to my campaign without having to upload anything separately. This capability saves me hours—it takes only about thirty minutes to set up a new campaign now. Additionally, I'd rate the initial setup of lemlist as a nine out of ten, indicating it was quite straightforward and easy to initialize. Review collected by and hosted on G2.com.

I find their per seat pricing a bit problematic. If they could structure their pricing more smartly or instantly, it would greatly improve the tool. Review collected by and hosted on G2.com.

I like the easy-to-use interface but features-wise, the ability to have custom conditions is such a game-changer for personalizing your sequences to the max.

Also the new timezone feature was a critical factor, along with the fact that you can import leads to a sort of "waiting room" and then launch them into a queue governed by your sending limits Review collected by and hosted on G2.com.

The Hubspot integration isn't top-tier, I wish there was a plug-in so that leads could be pushed directly on Hubspot to a campaign. I used Apollo and they had a really strong integration.

I wish that the widgets/ activity reports in the Dashboards were more adaptable. They have like 15 pre-set options and they're not exactly what im looking for. The dashboards are hard to edit and not very efficient.

I have a Microsoft email with 5 aliases, and I am not able to select from specific alises when sending, the way that Hubspot Sequences allows. We have to have multiple fully separate email accounts to send from. Review collected by and hosted on G2.com.

As an Enterprise Account Executive, I use lemlist for cold outreach, reactivation campaigns, and data scraping, and find it to be a good source of leads. I like its usability and reliability, which make it very effective for my work. The initial setup was very easy, which helped me get started quickly. I built both LinkedIn and email campaigns for Outreach across different regions. Review collected by and hosted on G2.com.

All good, we are very satisfied with the service and resources available.

It would be nice to have a bigger database of questions and maybe AI predictions based on previous activities and campaigns. Review collected by and hosted on G2.com.

Lemlist integrated prospect database saves me hours of manual work every week. Having 450M+ leads directly inside the platform means I can find, enrich, and add prospects to a campaign in one workflow, eliminating the need to jump between external databases and my outreach tool.

Lemlist is the first tool I’ve used that balances automation with human-like personalization. The AI-powered sequences and icebreakers actually feel custom, not robotic. Plus, the built-in warm-up and deliverability tracking give me peace of mind that my hard work isn't ending up in the spam folde Review collected by and hosted on G2.com.

The filtering within the existing prospect base can be a bit rigid. For example, it’s difficult to filter out prospects based on complex 'exclude' logic or specific LinkedIn activity levels. This leads to manual cleanup after importing a list, which adds a layer of administrative work that could be solved with more advanced boolean search or exclusion filters Review collected by and hosted on G2.com.