lemlist Reviews & Product Details

What I like most about lemlist is how easy it makes it to create and manage personalized multichannel outreach campaigns. The platform combines email automation, LinkedIn outreach, and lead management in one place, which saves time and helps improve prospect engagement. I also appreciate the personalization features, campaign workflows, and clear interface, which make it easier to scale outreach while keeping messages relevant and personal. Review collected by and hosted on G2.com.

Although lemlist is a powerful platform, some features can take time to understand, especially for new users setting up complex campaigns. Pricing may also be a concern for smaller teams or businesses with limited budgets. Additionally, campaign performance depends heavily on the quality of the contact data and the outreach strategy, so users may need to spend extra time optimizing campaigns and managing deliverability to achieve the best results. Review collected by and hosted on G2.com.

As the founder of a small web agency, I use lemlist for my B2B prospecting campaigns. What I appreciate most is the level of personalization: custom variables, personalized images, and conditional steps give cold emails a truly individual tone, far from mass sending. The multichannel sequences (email and LinkedIn steps) save me a lot of time, and the integrated warm-up and deliverability tools help me maintain my domain's reputation. The interface is clear, campaigns are set up quickly, and the statistics provide a clear view of open, response, and appointment rates. Review collected by and hosted on G2.com.

The price rises quickly for a solo structure, especially as soon as you need multichannel features or multiple sending accounts. The platform has grown significantly, which involves a real learning curve, and some advanced settings are not always easy to find. The lead database is useful, but the quality of data on small French businesses remains uneven: I still have to verify contacts before launching a campaign. Finally, some integrations with external CRMs require workarounds or an automation tool like Make to function as I wish. Review collected by and hosted on G2.com.

I have tried almost every cold email and outreach software out there, and Lemlist is hands down the absolute best.

What really sets Lemlist apart is its incredible focus on deliverability and personalization. The ability to add custom images, dynamic text, and video thumbnails directly inside emails has skyrocketed my reply rates from a meager 2% to a steady 18-22%!

Moreover, their built-in email warm-up tool (Lemwarm) is a total lifesaver. It kept my domains safe and ensured my emails actually land in the primary inbox, not the spam folder. The interface is clean, intuitive, and a joy to use every day.

If you are serious about scaling your sales pipeline, booking more meetings, and taking your cold outreach to the next level, stop looking and just get Lemlist. Worth every single penny! Review collected by and hosted on G2.com.

Per-Seat and Add-on Costs: Lemlist operates on a per-user (per-seat) pricing model. For growing agencies or sales teams with multiple SDRs, monthly costs scale up very quickly.

Hidden/Extra Costs: Features like extra sending accounts, specific integrations, or heavy lead enrichment require add-ons or credits that can make the final bill significantly higher than the base subscription price.

Lead finder and AI enrichment credits do not roll over to the next month. If your campaigns slow down or you don't use your allocated credits during a specific billing cycle, they simply disappear, which users often find frustrating. Additionally, users complain that credits are sometimes consumed even when an enrichment or email lookup fails.

Its multichannel features—specifically LinkedIn integration—rely heavily on browser-based extensions or handling cookies. Users occasionally report sudden connection errors (like the dreaded "LinkedIn cookie missing" warning) or note that it lacks the deep, robust safety controls found in dedicated LinkedIn-first automation tools. Review collected by and hosted on G2.com.

What I like most about Lemlist is how intuitive the interface feels. It’s very easy to navigate, and I can set up campaigns quickly without any friction. On top of that, the built-in analytics and dashboards are excellent, giving me clear, detailed insights into campaign performance, including open rates and reply tracking, all in one place. Review collected by and hosted on G2.com.

Honestly, I enjoy using Lemlist overall and don't have major complaints. The only minor drawback is that it sometimes flags critical spam rate warnings even when it's just a single undelivered email or bounce from a mailbox, which can feel a bit overly sensitive. Review collected by and hosted on G2.com.

Good for smaller teams that primarily focused on cold emailing and LinkedIn messaging campaigns. Navigable UI that's comparable to Outreach. Campaign sequences are fairly easy to build and have AI features included. Review collected by and hosted on G2.com.

Local presence dialing is not possible so this is not a good platform for call heavy sales teams that require connects. The token system is difficult to use and causes bottlenecks. You cannot enrich phone numbers. The first number you get is the only number. If you try to find another number, you'll just get the same number again and it will still deduct tokens. If you change contact information once they are imported into Lemlist, it doesn't save. You have to be extremely careful about who is marked as the owner of the contact because it can cause bottlenecks trying to fix it when they're imported into a campaign and now assigned to the wrong team member. Review collected by and hosted on G2.com.

We use lemlist for B2B outreach as a small startup team, mainly to reach marketing and insights people at consumer brands. What I like most is having email and LinkedIn steps in one sequence, so I don't have to juggle separate tools. Setting up a campaign is quick, the variables for basic personalization work reliably, and the reporting gives a clear enough picture of opens, replies and which steps actually convert. The inbox view for replies is also handy for keeping track of conversations. Review collected by and hosted on G2.com.

The biggest gap for me is AI-driven personalization. Personalization still mostly means filling in variables like first name and company, and the result often reads like a template. I'd expect lemlist to use AI much more deeply: researching each lead (recent news, LinkedIn activity, company context) and writing a genuinely individual first line or whole message per prospect, suggesting the best step and timing per lead, and learning from which replies come in. Right now a lot of that work still happens outside the tool, which costs time and makes it harder to scale outreach that doesn't feel generic. Review collected by and hosted on G2.com.

What I like most about lemlist is its advanced personalization capabilities, particularly dynamic images and customized text tags in cold outreach. The automated multichannel sequences—combining email, LinkedIn steps, and calls—have significantly improved our reply rates. Furthermore, deliverability tools like lemwarm have drastically reduced our bounce rates and ensured our emails land consistently in the primary inbox. It has streamlined our prospecting workflow and saved us valuable hours every week. Review collected by and hosted on G2.com.

Although lemlist is a very powerful tool, the interface can seem a bit complex at first due to the large number of features. Additionally, the cost of subscriptions quickly becomes high when scaling up with a team or when advanced multichannel features are needed. There are also sometimes slight synchronization delays with certain CRMs, although customer support remains responsive. Review collected by and hosted on G2.com.

Most CRMs today are too complicated and need a specialist just to set up a simple cold outreach process. Lemlist is the opposite. It’s easy to use in my daily prospecting routine. I can set simple follow-up reminders, see a list of the activities I’ve completed, and build the email and InMail campaigns I need, all in one place. Review collected by and hosted on G2.com.

At first glance, lemlist’s interface looks like it was built for a developer. But the more I use it, the more I like it. It’s fast, straightforward, and does exactly what I need for my prospecting Review collected by and hosted on G2.com.

As a small marketing agency, we needed one tool to run outbound across LinkedIn and email together. Lemlist does exactly that. We build a single sequence with profile visits, connection requests, LinkedIn messages and emails, and it runs both channels from one campaign.

The Chrome extension is a standout. We pull a full Sales Navigator search straight into Lemlist in one go, which saves hours of manual list building. The lead data is strong, and choosing when to spend credits on finding emails keeps us in control of cost. Review collected by and hosted on G2.com.

Credits can go quickly if you don't keep an eye on them, so it's worth learning early which actions use them. There's also a lot in the platform, and the more advanced sequence logic took a little time to get our heads round. Neither is a dealbreaker, and the help content answers most questions. Review collected by and hosted on G2.com.

I’ve been using Lemlist for about six months for B2B cold outreach. Before switching, I tried a few other basic email senders. No tool is going to magically fix a weak pitch or poor targeting, but Lemlist has been one of the more reliable options in my stack.

What’s worked well for me is deliverability, especially Lemwarm. That’s the main reason I’ve stuck with it. Running Lemwarm in the background helped stabilize our domain health, and as long as your DNS records (SPF, DKIM, DMARC) are set up correctly, deliverability has stayed consistent.

I’ve also gotten value from the personalized elements. The dynamic image tool is genuinely useful when you use it tastefully. Adding a prospect’s logo or a website preview into an image makes the email feel less automated, and it helped nudge our reply rates up a bit.

The multichannel steps are another plus. Being able to combine emails, LinkedIn profile visits, and manual tasks into a single sequence saves time versus tracking those touchpoints separately. On top of that, the CRM sync has been smooth: it integrates cleanly with our CRM (HubSpot) and hasn’t dropped our custom field mappings.

A few things are worth knowing before you buy. There’s a learning curve, since the interface includes a lot of options, and it took me a couple of days to feel comfortable with the sequence builder and domain settings. Also, it won’t fix bad copy. Lemlist handles the logistics well, but you still need good data and strong messaging to get results. Pricing is a bit higher than entry-level tools, so it makes the most sense if you’re running active outreach on a regular basis.

Bottom line: if you want a stable platform with strong deliverability tools and multichannel capabilities, Lemlist is a solid choice. It takes some effort to set up properly, but once it’s configured, it’s been reliable. Review collected by and hosted on G2.com.

The platform has a bit of a learning curve, especially when you’re first figuring out how to use it. Review collected by and hosted on G2.com.