# GMass vs lemlist Comparison
---
## AI Generated Summary
- Reviews say GMass excels in managing email lists with a score of 9.1, while lemlist falls behind at 8.1. Users appreciate GMass's ability to easily segment and target specific audiences, making their email campaigns more effective.
- Users report that GMass offers superior ease of use with a score of 9.3 compared to lemlist's 8.9. Reviewers mention that GMass's intuitive interface allows for quick navigation and setup, which is particularly beneficial for small businesses.
- Reviewers mention that GMass shines in sending outbound emails, scoring 9.4, while lemlist scores 8.9. Users highlight GMass's reliable delivery rates and the ability to personalize emails effectively, which enhances engagement.
- Users on G2 report that GMass has a higher overall satisfaction with support, scoring 9.3 compared to lemlist's 9.1. Reviewers appreciate GMass's responsive customer service and helpful resources, which aid in troubleshooting and maximizing the software's potential.
- G2 users mention that GMass's performance and reliability score of 9.2 is slightly lower than lemlist's 9.4. However, GMass users still report consistent uptime and effective email delivery, which are critical for their marketing efforts.
- Users say that GMass's integration APIs score of 8.7 is lower than lemlist's 9.1, indicating that lemlist may offer more robust integration options with other tools. Reviewers mention that this flexibility can be a deciding factor for businesses looking to streamline their workflows.



| | GMass | lemlist | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,299 | 1,631 | 
| **Largest Market Segment** | Small-Business (86.2% of reviews) | Small-Business (85.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $87.00 Per Month | 

---
## Top Pros & Cons

### GMass

Pros:
- Ease of Use (221 reviews)
- Email Tracking (106 reviews)

Cons:
- Email Management (56 reviews)
- Expensive (48 reviews)

### lemlist

Pros:
- Ease of Use (585 reviews)
- Features (370 reviews)

Cons:
- Missing Features (208 reviews)
- Expensive (141 reviews)

---
## Ratings Comparison
| Rating | GMass | lemlist | 
|---|---|---|
  | **Meets Requirements** | 9.5 (910 reviews) | 8.8 (889 reviews) | 
  | **Ease of Use** | 9.3 (941 reviews) | 8.8 (1494 reviews) | 
  | **Ease of Setup** | 9.3 (452 reviews) | 8.7 (787 reviews) | 
  | **Ease of Admin** | 9.2 (272 reviews) | 8.6 (299 reviews) | 
  | **Quality of Support** | 9.2 (780 reviews) | 8.9 (825 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (256 reviews) | 8.8 (293 reviews) | 
  | **Product Direction (% positive)** | 9.2 (846 reviews) | 9.5 (862 reviews) | 

---
## Pricing

### GMass

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### lemlist

#### Entry-Level Pricing

Plan: Multichannel Expert

Price: Starting at $87.00 Per Month

Description: For scaling businesses

Key Features:
-   Unlimited multichannel follow-ups
- Auto LinkedIn visits, invites, & messages
- WhatsApp Automation Add-on

[Browse all 4 editions](https://www.g2.com/products/lemlist/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **GMass** | 8.7/10 | 540 |
| **lemlist** | 8.2/10 | 352 |

#### Email Marketing

| Feature | GMass | lemlist | 
|---|---|---|
| **Email and Mobile Preview** | 9.0 (423 reviews) ✓ Verified | Feature Not Available | 
| **Manage Email Lists** | 9.1 (467 reviews) ✓ Verified | 8.8 (243 reviews) ✓ Verified | 
| **High-Volume Sending** | 9.1 (492 reviews) ✓ Verified | Feature Not Available | 
| **Building and Personalizing Emails** | 9.2 (483 reviews) ✓ Verified | 9.0 (252 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.4 (488 reviews) ✓ Verified | 9.3 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 9.1 (476 reviews) ✓ Verified | 9.1 (219 reviews) | 
| **Automated Email Responses** | 9.0 (412 reviews) ✓ Verified | Feature Not Available | 
| **Multi-user Account** | 8.3 (300 reviews) ✓ Verified | 8.5 (205 reviews) ✓ Verified | 
| **Surveys** | 8.4 (279 reviews) ✓ Verified | Feature Not Available | 

#### Reporting & Analytics

| Feature | GMass | lemlist | 
|---|---|---|
| **A/B Testing** | 8.5 (309 reviews) ✓ Verified | 8.4 (215 reviews) ✓ Verified | 
| **Basic Reporting** | 8.9 (437 reviews) ✓ Verified | 8.6 (239 reviews) ✓ Verified | 

#### Generative AI

| Feature | GMass | lemlist | 
|---|---|---|
| **AI Text Generation** | 7.8 (78 reviews) | 7.5 (107 reviews) | 
| **AI Text Summarization** | 7.9 (78 reviews) | 7.3 (103 reviews) | 

#### Agentic AI - Email Marketing

| Feature | GMass | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (101 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.7 (97 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (105 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (97 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (97 reviews) | 

#### Integration

| Feature | GMass | lemlist | 
|---|---|---|
| **Data Import & Export Tools** | 9.1 (272 reviews) ✓ Verified | 8.4 (224 reviews) ✓ Verified | 
| **Integration APIs** | 8.6 (228 reviews) ✓ Verified | 7.8 (208 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.6 (215 reviews) ✓ Verified | 7.7 (206 reviews) ✓ Verified | 
| **CRM Integration** | 8.4 (199 reviews) ✓ Verified | 7.8 (208 reviews) ✓ Verified | 
| **Social Media Integration** | 8.1 (198 reviews) | 7.8 (195 reviews) | 
| **E-Commerce Integration** | 8.2 (193 reviews) ✓ Verified | Feature Not Available | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **GMass** | N/A | N/A |
| **lemlist** | 7.7/10 | 42 |

#### Lead Facilitation

| Feature | GMass | lemlist | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.9 (37 reviews) | 
| **Lead Qualification** | Not enough data | 8.1 (39 reviews) | 
| **Lead Follow-up** | Not enough data | 8.3 (39 reviews) | 
| **Meeting Scheduling ** | Not enough data | 7.7 (37 reviews) | 

#### Organization

| Feature | GMass | lemlist | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 7.7 (38 reviews) | 
| **Data Entry** | Not enough data | 8.2 (38 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (37 reviews) | 

#### Performance Analysis

| Feature | GMass | lemlist | 
|---|---|---|
| **Coaching ** | Not enough data | 6.7 (36 reviews) | 
| **Peformance Tracking** | Not enough data | 7.7 (37 reviews) | 

#### Sales Analysis

| Feature | GMass | lemlist | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 6.9 (34 reviews) | 
| **Sales Forecasting ** | Not enough data | 6.7 (34 reviews) | 

#### Generative AI

| Feature | GMass | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (31 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | GMass | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (30 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (29 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (29 reviews) | 
| **Decision Making** | Not enough data | 7.5 (30 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **GMass** | N/A | N/A |
| **lemlist** | 8.0/10 | 136 |

#### Diagnosis

| Feature | GMass | lemlist | 
|---|---|---|
| **IP Address ** | Not enough data | 7.6 (126 reviews) | 
| **Domains** | Not enough data | 8.1 (129 reviews) | 
| **Content ** | Not enough data | 8.0 (127 reviews) | 
| **Policy Compliance** | Not enough data | 8.3 (128 reviews) | 

#### Tracking

| Feature | GMass | lemlist | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (125 reviews) | 
| **Placement ** | Not enough data | 8.2 (125 reviews) | 
| **Open Rate** | Not enough data | 8.7 (128 reviews) | 
| **Time to Open** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | 8.3 (126 reviews) | 

#### Reporting

| Feature | GMass | lemlist | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.6 (131 reviews) | 
| **Domain Reputation** | Not enough data | 8.5 (128 reviews) | 
| **Brand Reputation** | Not enough data | 8.2 (125 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.9 (123 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | GMass | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (111 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (108 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (107 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (107 reviews) | 
| **Decision Making** | Not enough data | 7.4 (107 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **GMass** | N/A | N/A |
| **lemlist** | 7.6/10 | 771 |

#### Integrated Workflows

| Feature | GMass | lemlist | 
|---|---|---|
| **Task Management** | Not enough data | 8.2 (565 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.9 (658 reviews) | 
| **Calls and Voice** | Not enough data | 7.2 (518 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.3 (598 reviews) | 
| **CRM Integration** | Not enough data | 7.9 (530 reviews) | 
| **Calendar** | Not enough data | 7.5 (477 reviews) | 
| **Shared Records** | Not enough data | 7.6 (463 reviews) | 

#### Repeatability and Reportability

| Feature | GMass | lemlist | 
|---|---|---|
| **Content Management** | Not enough data | 7.8 (460 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (615 reviews) | 
| **Workflow Performance** | Not enough data | 8.3 (494 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 7.3 (440 reviews) | 
| **Gamification** | Not enough data | 6.8 (429 reviews) | 

#### AI and Automation

| Feature | GMass | lemlist | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.6 (448 reviews) | 
| **Lead Scoring** | Not enough data | 7.6 (446 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.7 (436 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.1 (428 reviews) | 
| **Machine Learning** | Not enough data | 7.0 (425 reviews) | 

#### Generative AI

| Feature | GMass | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (425 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | GMass | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (291 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (291 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (289 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (280 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (284 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (282 reviews) | 
| **Decision Making** | Not enough data | 7.1 (282 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **GMass** | 8.4/10 | 433 |
| **lemlist** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | GMass | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (34 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (34 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (34 reviews) | Not enough data | 
| **Decision Making** | 8.4 (35 reviews) | Not enough data | 

#### Analytics

| Feature | GMass | lemlist | 
|---|---|---|
| **Open Rates** | 8.8 (369 reviews) | Not enough data | 
| **Link Activity** | 8.8 (343 reviews) | Not enough data | 
| **Attachment Activity** | 8.7 (302 reviews) | Not enough data | 

#### Customizations

| Feature | GMass | lemlist | 
|---|---|---|
| **Email Platform Integration** | 9.2 (330 reviews) | Not enough data | 
| **Email Scheduling** | 9.3 (352 reviews) | Not enough data | 
| **Notifications** | 9.0 (330 reviews) | Not enough data | 
| **Email Categorization** | 8.9 (307 reviews) | Not enough data | 
| **Templates** | 8.6 (292 reviews) | Not enough data | 

#### Generative AI

| Feature | GMass | lemlist | 
|---|---|---|
| **AI Text Generation** | 6.8 (73 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **GMass** | N/A | N/A |
| **lemlist** | 7.8/10 | 30 |

#### Agentic AI - Outbound Call Tracking

| Feature | GMass | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (22 reviews) | 

#### Calling

| Feature | GMass | lemlist | 
|---|---|---|
| **Record Calls** | Not enough data | 7.7 (27 reviews) | 
| **Generate Location** | Not enough data | 6.8 (28 reviews) | 
| **Call Types** | Not enough data | 7.7 (29 reviews) | 
| **Click-to-Call** | Not enough data | 7.7 (28 reviews) | 
| **Auto Dialer** | Not enough data | 7.7 (28 reviews) | 

#### Contacts

| Feature | GMass | lemlist | 
|---|---|---|
| **Personalization** | Not enough data | 8.4 (29 reviews) | 
| **Information Locater** | Not enough data | 8.5 (28 reviews) | 
| **Record Prospect Data** | Not enough data | 8.3 (28 reviews) | 

#### Insights

| Feature | GMass | lemlist | 
|---|---|---|
| **Notes** | Not enough data | 8.3 (28 reviews) | 
| **Daily Summary** | Not enough data | 7.7 (28 reviews) | 
| **Automated Voicemails** | Not enough data | 6.9 (28 reviews) | 
| **Automated Emails** | Not enough data | 9.0 (28 reviews) | 
| **Sorts Prospects** | Not enough data | 8.5 (28 reviews) | 
| **Automated Note Taking** | Not enough data | 7.1 (28 reviews) | 

---
## Categories
**Shared Categories (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to GMass (1):** [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to lemlist (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | GMass | lemlist | 
|---|---|---|
| **Small-Business** | 86.2% | 85.8% | 
| **Mid-Market** | 11.3% | 13.3% | 
| **Enterprise** | 2.5% | 0.9% | 

### By Industry

#### GMass

- **Marketing and Advertising:** 18.2%
- **Information Technology and Services:** 5.6%
- **Real Estate:** 4.3%
- **Computer Software:** 3.8%
- **Education Management:** 3.6%
- **Health, Wellness and Fitness:** 3.3%
- **Financial Services:** 3.3%
- **Music:** 2.7%
- **Staffing and Recruiting:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 50.2%

#### lemlist

- **Computer Software:** 18.0%
- **Information Technology and Services:** 14.9%
- **Marketing and Advertising:** 13.8%
- **Consulting:** 5.4%
- **Staffing and Recruiting:** 4.3%
- **Financial Services:** 3.1%
- **Accounting:** 1.8%
- **Human Resources:** 1.8%
- **Education Management:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 34.1%

---
## Alternatives

### Alternatives to GMass

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews)
- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Vendasta Yesware](https://www.g2.com/products/vendasta-yesware/reviews) — 4.4/5 stars (821 reviews)
- [Woodpecker.co](https://www.g2.com/products/woodpecker-co-woodpecker-co/reviews) — 4.5/5 stars (105 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1543 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1036 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4106 reviews)

### Alternatives to lemlist

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9662 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1543 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4106 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (494 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3570 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)

---
## Top Discussions

### GMass

- Title: [Is GMass a Google product?](https://www.g2.com/discussions/is-gmass-a-google-product) — 3 comments
  > **Top comment:** "yes"
- Title: [Is there a way to learn how to use GMass?](https://www.g2.com/discussions/33387-is-there-a-way-to-learn-how-to-use-gmass) — 2 comments, 1 upvote
  > **Top comment:** "Yes, the GMASS Blog is very useful"
- Title: [How do you use GMass?](https://www.g2.com/discussions/how-do-you-use-gmass) — 1 comment
  > **Top comment:** "Sell information products and membership through email "
- Title: [which gmass subscription should i buy?](https://www.g2.com/discussions/31404-which-gmass-subscription-should-i-buy) — 1 comment, 1 upvote
  > **Top comment:** "I started with the lowest level and upgrade if I need the added features."
- Title: [My reporting seems accurate but as soon as I send an email blast, I receive a slew of non-deliverables. Yet my reports show delivered, unsubscribed and my click throughs.  Any feedback on that?](https://www.g2.com/discussions/29624-my-reporting-seems-accurate-but-as-soon-as-i-send-an-email-blast-i-receive-a-slew-of-non-deliverables-yet-my-reports-show-delivered-unsubscribed-and-my-click-throughs-any-feedback-on-that) — 1 comment
  > **Top comment:** "Email that goes to gmail accounts can be tricky because gmail server first open emails before sending to individuals so even its not delivered it will show..."

### lemlist

- Title: [What is lemlist used for?](https://www.g2.com/discussions/what-is-lemlist-used-for) — 2 comments
  > **Top comment:** "lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gmass-vs-lemlist)