Indicative Reviews & Product Details

Simple to make standard product analysis (cohorts, funnels and segmentations). The team is also very attentive and provide helpful insigths for user cases and also technical issues. Also, I have to compliment their data dictionary: it makes day to day easier and the analysis more intuitive (or should I say more Indicative?).

For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that). Review collected by and hosted on G2.com.

Well, I would say that they React Native SDK is really outdated (the last update was more than a year ago and the docs are not updated). They do produce a lot of good content on their blog, but I think that the technical docs are kind of forgotten. Review collected by and hosted on G2.com.

Indicative simplifies some very complex event analytics tasks with the Cohorts and Funnel tools. Dealing with events using SQL can be a giant pain, even for simple goals. In my opinion, this is the biggest upside for Indicative: it's simple and fast.

The customer experience is also great! It was a breeze to contact someone every time I needed help. Review collected by and hosted on G2.com.

There are not many options for customizing visualizations. The user segmentation could be a bit more versatile, with AND/OR statements, this is very crucial when dealing with bounce rates, for example.

The website could also be more refined, I've had some problems when using it through Firefox, the UX could be better. A good example is the main 'Indicative' header, which does not allow new tabs to be created from it. Review collected by and hosted on G2.com.

The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.

The pricing is also quite low compared to other competitors. Review collected by and hosted on G2.com.

There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com.

You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow.

A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs. Review collected by and hosted on G2.com.

Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel. Review collected by and hosted on G2.com.

The platform is relatively easy to use with an intuitive interface. The funnel visualisation is clear and a real winner when it comes to communicating funnels and optimisation efforts to stakeholders.

As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers. Review collected by and hosted on G2.com.

The dashboard functionality could have more interactive elements, in particular the ability to interact with the funnel viz. Bit too static at the moment. Review collected by and hosted on G2.com.

Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system. Review collected by and hosted on G2.com.

Currently using indicative I think in my opinion the loading of the query is quite long like before when I tried to load or open an query it just take some minuutes to load but lately the loading upon opening one query is a bit long for me. Review collected by and hosted on G2.com.

It's easy to use and integrate into the code base and pretty userfriendly UI. Their customer service is also very good and responds immediately. Review collected by and hosted on G2.com.

the events can take a while to load somtimes. one other issue is how they are grouped together. Review collected by and hosted on G2.com.

Easy connectivity to data sources such as Big Query. The data set configuration is on the customer side (which makes sense) but the Indicative team is there to help along the way with tips and suggestions on what structure and fields would make the most sense. Then Indicative takes care of ingesting the data and synching it.

Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it Review collected by and hosted on G2.com.

Some features we think useful have not been incorporated yet, but we know are in the pipeline.

For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail. Review collected by and hosted on G2.com.

The product is easy to start using on Day 1, but it also has many layers for complex analytics. Also, event tracking is accurate and scalable ... Google Analytics is not scalable for this, and other solutions, such as Mixpanel, are too expensive and less useful. Review collected by and hosted on G2.com.

I dislike the sharp jump in price tiers. While I was still in the mode of testing for a few months, we kept breaching the free trial limit, and were forced to pay a steep price jump in order to continue our testing. Otherwise the data was locked. Review collected by and hosted on G2.com.

Most things are very intuitive, the UI is very friendly and gives people an easy way to make some high-level analysis, like funnel, segmentation and even cohorts analysis. Review collected by and hosted on G2.com.

There's no possibility to separate some properties that have the same name for diferent kinds of events, which can be a downside, as long as you need to define well what is the meaning of that property for each kind of event that has it. Review collected by and hosted on G2.com.

Being a fintech app with multiple offerings, we have tons of funnels to track. I liked the way we can create dashboards to slice and dice our key business metrics. Review collected by and hosted on G2.com.

I think it can be faster. At times, there is a lag in loading the dashboards which leads to disengagement. Review collected by and hosted on G2.com.

Ability to implement funnel creation and visualization to draw insights and take decisions based on funnel performance Review collected by and hosted on G2.com.

Allows only linear funnels creation and not multi linear funnels. Moreover 'did not do' type users are not further added into the funnel and are considered as permanent dropoffs. Review collected by and hosted on G2.com.

Indicative is easy to use right off the bat. Even for someone non-technical at all, their support team has multiple account managers that specialize in helping you understand the data and get your account set up so everything is easy to use without needing the support of their team to make every little change. Review collected by and hosted on G2.com.

There's really not much to dislike, the only thing I could possibly say would be on our end, the time it takes to properly set up the event names but that has nothing to do with the Indicative system Review collected by and hosted on G2.com.

The constant improvements is indicatives best feature Review collected by and hosted on G2.com.

There is currently a few missing integration points that would speed up getting data from our core platform, but there is a lot of other options to use Review collected by and hosted on G2.com.

Real Time Data, and how the data was shown using funnel and segmentation. Review collected by and hosted on G2.com.

the user interface some times is hard to see. Review collected by and hosted on G2.com.

The visual non tech layout really helpful. The capacity to not have to undertake tasks like setting up funnels and wait for new data is a bliss. Review collected by and hosted on G2.com.

Some More drill down and context in funnels would be lovely Review collected by and hosted on G2.com.

The flexibility to configure data in the way I want to communicate it Review collected by and hosted on G2.com.

I've not got any dislikes yet, as I haven't tried all of its functions Review collected by and hosted on G2.com.

Indicative has a series of tools designed for a fast data consultation. It is easy to use and its graphics and animations are really gorgeous and do the data storytelling is easy.

Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative. Review collected by and hosted on G2.com.

Its setup will require the assistance of developers and data engineers. Past that, it will be really easy to use.

It could have more tools for training and learn more things aboou Indicative's capabilities. Review collected by and hosted on G2.com.

It is a easy and fast way to manipulate metrics in very specific way. Review collected by and hosted on G2.com.

The interface could be easier to handle, especially about the use of filters and adding fields. Sometimes it is hard to find where to apply conditions needed to clean the analysis. Review collected by and hosted on G2.com.

Easy to use tool for funnel analysis that connect to Segment for event data. Great free tier as well so you can really take your time understanding the tool before having to make a purchase commitment. It does require that you have a good understanding of your site or app event structure, and what you are looking to measure.

The filtering and segmentation tools are quite robust, but take some getting used to to configure properly. Review collected by and hosted on G2.com.

This is nit-picky, but the color scheme is awful. Also, like many of these tools the learning curve is steep. That said, they do have a really great email onboarding series, and step by step tutorial within the app itself. The tool is less robust than Amplitude or Mixpanel, but at a much more attractive price point. Review collected by and hosted on G2.com.

Being able to build unlimited funnels of user behavior and how they go through our website is one of the best features. Using Google Analytics we were stuck with sampling & limited to just one funnel. With Indicative we can create unlimited funnels, see conversions over time and it works with Snowplow. Review collected by and hosted on G2.com.

Indicative is super powerful but also a little complex. Just a small learning curve, but once you figure it out you are good to go. Review collected by and hosted on G2.com.

What I like the most on Indicative is the ability to provide a real time data. Review collected by and hosted on G2.com.

No options of adding an event between two different events. dragging an event cause more time consuming. Review collected by and hosted on G2.com.

Indicative has four analysis tools that have a nice drag-and-drop functionality, a quick load time, and good filters with a dropdown menu. The filters and group by's are useful and intuitive to use. The properties explorer is neat and very detailed. Having all the user properties and events on tabs is useful to be able to see what we have. Seeing the annotations is helpful as well. Overall, I like that Indicative has everything in one place. Review collected by and hosted on G2.com.

Their dashboards aren't easy to make and each panel is not very customizable, so that means the dashboard doesn't quite fit the job. The events that are listed on the right side are not able to be organized. We have a lot of events, but they are just listed in alphabetical order, containing customer events and in-app user events. The graphic can use more customizability as well, so that we can see exactly what we want. I would also like to be able to do certain calculations for custom views. For example, Indicative allows us to see the total count of event and the total number of users, but would not we able to give direct insight into the total count per user. They only have a limited amount of types of visualizations. The ability to have labels for values appear without hovering over the data point would also be appreciated.

Although Indicative has things sorted in buckets and all things in those places, it lacks infrastructure to organize large amounts of types of data and events. Review collected by and hosted on G2.com.

Price is very cheap for amount of events you can track and features you can use. Indicative is not as mature as other product analytics platforms our there (Amplitude, Mixpanel...) but if you're on a budget I would highly recommend it. Also Indicative gives you a lot of flexibility on the different sources of data you can use like Snowplow and even directly from your Databases (and the obvious ones like javascript and mobile SDKs). Finally Indicative also provides a lot of flexibility in how you want to manage your events and properties once they are in the platform (you can even set an event property as a user property retroactively) . Review collected by and hosted on G2.com.

Snowplow integration can be improved, should be more flexible to better adapt to different schemas we create in Snowplow. The output of grouping a funnel by a dimension is not visually easy to understand. Indicative differentiator factor is not clear to me yet, looks like other product analytics platform are moving toward Machine Learning and Predictive analytics (correlations finder, anomaly detection etc...) I don't see Indicative going that way so far. Review collected by and hosted on G2.com.

As someone who works on the backend, I don't deal directly with client-side analytics too much. However, whenever I need to look at something more analytics-focused, I can easily dip into indicative and generally find what I need without too much knowledge of the platform. Review collected by and hosted on G2.com.

I find the need to share certain views a lot, and sometimes the URL structure can be confusing in terms of which filters or attributes are or are not included in a particular view. Review collected by and hosted on G2.com.