Top analytical tool for companies that are getting started with analytics
The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.
The pricing is also quite low compared to other competitors.
I track my top engagement metrics: DAU, MAU on indicative.
I also track my top funnels, which are revenue-generating.
The drop in funnels help me analyze the steps where there is a significant drop in the funnel
Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona
The only drawback is:
There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com.