Indicative Reviews & Product Details

Indicative Overview

What is Indicative?

Indicative is the leading Customer Analytics platform that enables product and marketing teams to make informed decisions by thoroughly understanding and exploring user behavior across every touchpoint. Only Indicative connects directly to your data and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL. Indicative provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and improve retention.

Indicative Details
Website
Languages Supported
English
Product Description

Indicative is a behavioral analytics platform that is specifically designed for growth marketers and product managers to optimize customer engagement, conversion, and retention. They integrate all sources of behavioral data together (e.g. websites, mobile apps, marketing automation platforms, CRM systems, etc), and allow our users to do complex data analysis using drag-and-drop in a web browser - no code or SQL knowledge required.

How do you position yourself against your competitors?

Indicative is the only analytics platform that directly connects with your data warehouse -- simplifying data collection, improving data confidence and avoiding common pitfalls such as mismatched event counts.

No SQL or coding makes Indicative simple to use and reduces the reliance upon data and engineering teams.

Multipath Funnel enables visualization of the entire customer journey to improve conversion and identify friction within your product.

Segmentation and Cohort analyses enable creation of highly targeted behavioral segments to improve targeting and retention.


Seller Details
Seller
Indicative
Company Website
Year Founded
2013
HQ Location
New York, NY
Twitter
@getindicative
3,848 Twitter followers
LinkedIn® Page
www.linkedin.com
34 employees on LinkedIn®

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Indicative Reviews

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Founder and Head Of Data
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Simple to make standard product analysis (cohorts, funnels and segmentations). The team is also very attentive and provide helpful insigths for user cases and also technical issues. Also, I have to compliment their data dictionary: it makes day to day easier and the analysis more intuitive (or should I say more Indicative?).

For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that). Review collected by and hosted on G2.com.

What do you dislike?

Well, I would say that they React Native SDK is really outdated (the last update was more than a year ago and the docs are not updated). They do produce a lot of good content on their blog, but I think that the technical docs are kind of forgotten. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Well, my recommendation is to use the free tier and get to your own conclusions. I think that in the setup process and seeing some test events flowing + exploring the demo they provide will help make a decision. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Indicative, it is easier to understand how people use my product and what gaps it has. It comes with a really intuitive and easy to use interface plus a data dictionary (ending those debates between engineers and business people - "what means this event names?"). I would also add that maybe the biggest benefit is the time saved by the teams: now it is really easier to explore existing data and answer questions. Review collected by and hosted on G2.com.

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Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Indicative simplifies some very complex event analytics tasks with the Cohorts and Funnel tools. Dealing with events using SQL can be a giant pain, even for simple goals. In my opinion, this is the biggest upside for Indicative: it's simple and fast.

The customer experience is also great! It was a breeze to contact someone every time I needed help. Review collected by and hosted on G2.com.

What do you dislike?

There are not many options for customizing visualizations. The user segmentation could be a bit more versatile, with AND/OR statements, this is very crucial when dealing with bounce rates, for example.

The website could also be more refined, I've had some problems when using it through Firefox, the UX could be better. A good example is the main 'Indicative' header, which does not allow new tabs to be created from it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have really well defined events and good modelling for more specific user segmentation and analysis. Indicative is a very powerful tool, but it has its shortcomings. Using it in conjunction with other BI tools is a very good idea, as it will not meet all your needs for transaction metrics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Specific page conversion rates, product stickiness, active users growth, usage of specific features and pages, cohort/user segmentation in order to better understand customer behavior, etc.

Indicative makes these tasks way easier and faster to handle. Whereas in SQL I would take ~30 min to write a query, I take 2-10 min to create something using the segmentation/funnel/cohort tools. Review collected by and hosted on G2.com.

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Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.

The pricing is also quite low compared to other competitors. Review collected by and hosted on G2.com.

What do you dislike?

There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Top analytical tool for companies that are getting started with analytics

The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.

The pricing is also quite low compared to other competitors.

I track my top engagement metrics: DAU, MAU on indicative.

I also track my top funnels, which are revenue-generating.

The drop in funnels help me analyze the steps where there is a significant drop in the funnel

Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona

The only drawback is:

There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I track my top engagement metrics: DAU, MAU on indicative.

I also track my top funnels, which are revenue-generating.

The drop in funnels help me analyze the steps where there is a significant drop in the funnel.

Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona Review collected by and hosted on G2.com.

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Open Discussions in Indicative
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow.

A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs. Review collected by and hosted on G2.com.

What do you dislike?

Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Indicative has already been set-up for analytics of our website. So using the preset funnels to capture data. I use it only as a data gathering method, And not as a tool to identify problems due to the difficulty of setting up custom flows. Review collected by and hosted on G2.com.

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Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The platform is relatively easy to use with an intuitive interface. The funnel visualisation is clear and a real winner when it comes to communicating funnels and optimisation efforts to stakeholders.

As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers. Review collected by and hosted on G2.com.

What do you dislike?

The dashboard functionality could have more interactive elements, in particular the ability to interact with the funnel viz. Bit too static at the moment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Understanding paths, visualising funnels identifying optimisation opportunities , opportunity sizing and outcomes monitoring. Review collected by and hosted on G2.com.

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UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system. Review collected by and hosted on G2.com.

What do you dislike?

Currently using indicative I think in my opinion the loading of the query is quite long like before when I tried to load or open an query it just take some minuutes to load but lately the loading upon opening one query is a bit long for me. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you guys are looking for a very helpful tool you guys might want to try Indicative and I tell it was indeed a very helpful analytic tools for your organizations or for yourself as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used the indicative to solve some of our customer application journey. We used indicative to investigate why some of our applicants didn't complete the journey and where step they didn't able to complete or finish that may caused an fall offs on our side and clients side as well. What are the reason why they didn't complete the journey. Review collected by and hosted on G2.com.

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AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's easy to use and integrate into the code base and pretty userfriendly UI. Their customer service is also very good and responds immediately. Review collected by and hosted on G2.com.

What do you dislike?

the events can take a while to load somtimes. one other issue is how they are grouped together. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

its easy to install and use , very good customer support aswell, which makes it worth using. i have had several issues with the past vendors we used where we had to go back and forth on a call, but with indicative its been easier to track down issues and customer support is always available to debug and fix any issues we come across, technical and otherwise. plus its fairly inexpensive as compared to other analytic tools making it the best option in market out there. i would strongly recommend this product and can almost guaranteee it will meet all expectations with respect to product and business goals. Also, they are available all the time to help with any support or debug issues. we just had to have 2 calls with them and within a week we were good to go. we did our market research with some renown analytics vendors but this one definitely stood out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

we are able to track several mobile events and data associated with it. it helps us be more productive with respect to our data analysis and usage. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy connectivity to data sources such as Big Query. The data set configuration is on the customer side (which makes sense) but the Indicative team is there to help along the way with tips and suggestions on what structure and fields would make the most sense. Then Indicative takes care of ingesting the data and synching it.

Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it Review collected by and hosted on G2.com.

What do you dislike?

Some features we think useful have not been incorporated yet, but we know are in the pipeline.

For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Although Indicative will help you, I strongly suggest to get your data in shape: clean it, transform it, and get it readi to fulfill the use case you will be working on Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing nowadays is quite complex with many touchpoints both online and offline, making it hard to build a customer journey, analyze cause-effect of actions and find the next best action. Indicative and specially it's multipath funnel visualization helps commercial teams identify what paths are working better and what actions seem to have a larger positive impact.

Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.

Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual. Review collected by and hosted on G2.com.

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Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The product is easy to start using on Day 1, but it also has many layers for complex analytics. Also, event tracking is accurate and scalable ... Google Analytics is not scalable for this, and other solutions, such as Mixpanel, are too expensive and less useful. Review collected by and hosted on G2.com.

What do you dislike?

I dislike the sharp jump in price tiers. While I was still in the mode of testing for a few months, we kept breaching the free trial limit, and were forced to pay a steep price jump in order to continue our testing. Otherwise the data was locked. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Easy to start. Easy to implement tracking code. Scalable. Less expensive than Mixpanel, but still not cheap at massive scale. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Event Tracking at Scale was easily solved by Indicative. Easy to implement. Customization for params. Fast reporting. Review collected by and hosted on G2.com.

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B
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Most things are very intuitive, the UI is very friendly and gives people an easy way to make some high-level analysis, like funnel, segmentation and even cohorts analysis. Review collected by and hosted on G2.com.

What do you dislike?

There's no possibility to separate some properties that have the same name for diferent kinds of events, which can be a downside, as long as you need to define well what is the meaning of that property for each kind of event that has it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Test and evaluate new features of the company website/app, analyze different page/categories performance, etc. Review collected by and hosted on G2.com.

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Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Being a fintech app with multiple offerings, we have tons of funnels to track. I liked the way we can create dashboards to slice and dice our key business metrics. Review collected by and hosted on G2.com.

What do you dislike?

I think it can be faster. At times, there is a lag in loading the dashboards which leads to disengagement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using indicative to figure out the gaps in our app funnels and user level analyitcs to understand users' actions and behaviour. We use insights to improve our product. Review collected by and hosted on G2.com.

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Associate Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Ability to implement funnel creation and visualization to draw insights and take decisions based on funnel performance Review collected by and hosted on G2.com.

What do you dislike?

Allows only linear funnels creation and not multi linear funnels. Moreover 'did not do' type users are not further added into the funnel and are considered as permanent dropoffs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tracking onboarding journey for app for android and ios

benefit - helps me draw analysis and take decisions on customizing my onboarding flow Review collected by and hosted on G2.com.

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UW
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Indicative is easy to use right off the bat. Even for someone non-technical at all, their support team has multiple account managers that specialize in helping you understand the data and get your account set up so everything is easy to use without needing the support of their team to make every little change. Review collected by and hosted on G2.com.

What do you dislike?

There's really not much to dislike, the only thing I could possibly say would be on our end, the time it takes to properly set up the event names but that has nothing to do with the Indicative system Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We switched from Google Analytics which was not giving us the in-depth reporting that we needed. We are now able to see specific events and clicks and not just a general page-view overview. We now have the ability for anyone on our team to ask a question and set up a funnel to measure any metric or workflow. Review collected by and hosted on G2.com.

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AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The constant improvements is indicatives best feature Review collected by and hosted on G2.com.

What do you dislike?

There is currently a few missing integration points that would speed up getting data from our core platform, but there is a lot of other options to use Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Has a brilliant support suite and has a lot of integration points to bring in your data, including an API to store data in Indicative itself. This product should always be considered as part of evaluating analytical software as it ticks a lot of boxes Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Business insights into how customers use our platform Review collected by and hosted on G2.com.

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Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Real Time Data, and how the data was shown using funnel and segmentation. Review collected by and hosted on G2.com.

What do you dislike?

the user interface some times is hard to see. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It really helps you on daily reporting ang monitoring of clients actions. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Applications for daily processing for around the clock monitoring. Review collected by and hosted on G2.com.

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Product Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The visual non tech layout really helpful. The capacity to not have to undertake tasks like setting up funnels and wait for new data is a bliss. Review collected by and hosted on G2.com.

What do you dislike?

Some More drill down and context in funnels would be lovely Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it out to check how easy it is to setup and start gathering some insights that can better drive conversations Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

User journeys are more visible and the impact of changes is more clear now! Review collected by and hosted on G2.com.

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Marketing Campaign Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The flexibility to configure data in the way I want to communicate it Review collected by and hosted on G2.com.

What do you dislike?

I've not got any dislikes yet, as I haven't tried all of its functions Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Displaying data for presentations, making business decisions Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Indicative has a series of tools designed for a fast data consultation. It is easy to use and its graphics and animations are really gorgeous and do the data storytelling is easy.

Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative. Review collected by and hosted on G2.com.

What do you dislike?

Its setup will require the assistance of developers and data engineers. Past that, it will be really easy to use.

It could have more tools for training and learn more things aboou Indicative's capabilities. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am using Indicative to understand consumer behaviour from my website. I can do a series of analysis such as Conversion Funnel, segment different publics by cohorts and so on. Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

It is a easy and fast way to manipulate metrics in very specific way. Review collected by and hosted on G2.com.

What do you dislike?

The interface could be easier to handle, especially about the use of filters and adding fields. Sometimes it is hard to find where to apply conditions needed to clean the analysis. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Problems with specific analysis such as funnel of a specific group/product from different pages. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy to use tool for funnel analysis that connect to Segment for event data. Great free tier as well so you can really take your time understanding the tool before having to make a purchase commitment. It does require that you have a good understanding of your site or app event structure, and what you are looking to measure.

The filtering and segmentation tools are quite robust, but take some getting used to to configure properly. Review collected by and hosted on G2.com.

What do you dislike?

This is nit-picky, but the color scheme is awful. Also, like many of these tools the learning curve is steep. That said, they do have a really great email onboarding series, and step by step tutorial within the app itself. The tool is less robust than Amplitude or Mixpanel, but at a much more attractive price point. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take the time to go through the tutorials and build out sample analysis. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I mostly use it for ad hoc analysis of new features, as well as ongoing conversion funnel analysis. Review collected by and hosted on G2.com.

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Director of Growth
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Being able to build unlimited funnels of user behavior and how they go through our website is one of the best features. Using Google Analytics we were stuck with sampling & limited to just one funnel. With Indicative we can create unlimited funnels, see conversions over time and it works with Snowplow. Review collected by and hosted on G2.com.

What do you dislike?

Indicative is super powerful but also a little complex. Just a small learning curve, but once you figure it out you are good to go. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Understanding the most common paths to conversion, with segmentation & conversions over time. Review collected by and hosted on G2.com.

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Data Encoder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

What I like the most on Indicative is the ability to provide a real time data. Review collected by and hosted on G2.com.

What do you dislike?

No options of adding an event between two different events. dragging an event cause more time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be patient to study and explore because it's worth it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

In our team in Lenddo Indicative helps us to find the bugs or error of our application using the events, can also help us to monitor application journey, and providing a real time data for our daily reports. Review collected by and hosted on G2.com.

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Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Indicative has four analysis tools that have a nice drag-and-drop functionality, a quick load time, and good filters with a dropdown menu. The filters and group by's are useful and intuitive to use. The properties explorer is neat and very detailed. Having all the user properties and events on tabs is useful to be able to see what we have. Seeing the annotations is helpful as well. Overall, I like that Indicative has everything in one place. Review collected by and hosted on G2.com.

What do you dislike?

Their dashboards aren't easy to make and each panel is not very customizable, so that means the dashboard doesn't quite fit the job. The events that are listed on the right side are not able to be organized. We have a lot of events, but they are just listed in alphabetical order, containing customer events and in-app user events. The graphic can use more customizability as well, so that we can see exactly what we want. I would also like to be able to do certain calculations for custom views. For example, Indicative allows us to see the total count of event and the total number of users, but would not we able to give direct insight into the total count per user. They only have a limited amount of types of visualizations. The ability to have labels for values appear without hovering over the data point would also be appreciated.

Although Indicative has things sorted in buckets and all things in those places, it lacks infrastructure to organize large amounts of types of data and events. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would contact them to see if they are the right fit for you, but for our company, it doesn't seem like the best fit. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Segmenting users based on specific traits and seeing the funnel of customers/users. We don't use it all too often, because we want to be able to have the ability to make more custom views and drill into the data more efficiently.The benefits are that Indicative does give quick answers, but often they can only answer simple questions. Review collected by and hosted on G2.com.

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Product Owner - Growth & Analytics
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Price is very cheap for amount of events you can track and features you can use. Indicative is not as mature as other product analytics platforms our there (Amplitude, Mixpanel...) but if you're on a budget I would highly recommend it. Also Indicative gives you a lot of flexibility on the different sources of data you can use like Snowplow and even directly from your Databases (and the obvious ones like javascript and mobile SDKs). Finally Indicative also provides a lot of flexibility in how you want to manage your events and properties once they are in the platform (you can even set an event property as a user property retroactively) . Review collected by and hosted on G2.com.

What do you dislike?

Snowplow integration can be improved, should be more flexible to better adapt to different schemas we create in Snowplow. The output of grouping a funnel by a dimension is not visually easy to understand. Indicative differentiator factor is not clear to me yet, looks like other product analytics platform are moving toward Machine Learning and Predictive analytics (correlations finder, anomaly detection etc...) I don't see Indicative going that way so far. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easily understanding user behaviours in our products impacted our product decisions and prioritization. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

As someone who works on the backend, I don't deal directly with client-side analytics too much. However, whenever I need to look at something more analytics-focused, I can easily dip into indicative and generally find what I need without too much knowledge of the platform. Review collected by and hosted on G2.com.

What do you dislike?

I find the need to share certain views a lot, and sometimes the URL structure can be confusing in terms of which filters or attributes are or are not included in a particular view. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Pay attention to which types of dashboards and graphs best visualize the data you are trying to study. When viewing a graph, pay attention to length of time when analyzing trends. Indicative makes it really easy to alter the timeline and zoom in / zoom out to gain more granular or more holistic data points. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We mostly use Indicative at work for client-side analytics -- tracking customer events on our mobile and web applications. We track certain events for people who browse our app, click around, view certain products, click further down the conversion funnel, make purchases, etc. and track the relationship between those events. The main benefit I have realized is to be able to visualize the trends of customers, where they drop off in the conversion funnel, and conversion rates at each step.

We have also used indicative to triage errors and measure which errors occur most frequently, in what contexts, and on which platforms. Review collected by and hosted on G2.com.

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