Best Customer Journey Analytics Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Journey Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Customer Journey Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Customer Journey Analytics category.

In addition to qualifying for inclusion in the Customer Journey Analytics Software category, to qualify for inclusion in the Medium-Sized Business Customer Journey Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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49 Listings in Customer Journey Analytics Available
(14,487)4.4 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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20% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to manage and automate marketing campaigns, track leads, and integrate with CRM systems.
    • Reviewers frequently mention the platform's user-friendly interface, efficient automation tools, and comprehensive lead tracking and nurturing features, which streamline marketing efforts and save time.
    • Users reported issues with high pricing for small teams, a steep learning curve for advanced features, and difficulties in integrating with other platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,106
    Features
    1,410
    Email Marketing
    1,350
    Intuitive
    1,276
    Automation
    1,214
    Cons
    Missing Features
    954
    Learning Curve
    953
    Limited Features
    940
    Expensive
    764
    Complexity
    590
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Journey Reporting
    Average: 8.4
    8.2
    Integrations
    Average: 8.3
    7.9
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,181 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to manage and automate marketing campaigns, track leads, and integrate with CRM systems.
  • Reviewers frequently mention the platform's user-friendly interface, efficient automation tools, and comprehensive lead tracking and nurturing features, which streamline marketing efforts and save time.
  • Users reported issues with high pricing for small teams, a steep learning curve for advanced features, and difficulties in integrating with other platforms.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,106
Features
1,410
Email Marketing
1,350
Intuitive
1,276
Automation
1,214
Cons
Missing Features
954
Learning Curve
953
Limited Features
940
Expensive
764
Complexity
590
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.0
Journey Reporting
Average: 8.4
8.2
Integrations
Average: 8.3
7.9
Trends Reporting
Average: 8.2
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,181 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
(1,293)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Customer Journey Analytics software
View top Consulting Services for Insider One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    275
    Customer Engagement
    271
    Personalization
    229
    Engagement
    227
    Automation
    200
    Cons
    Learning Curve
    102
    Time-Consuming
    45
    Difficult Learning
    42
    Poor Customer Support
    42
    Integration Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Journey Reporting
    Average: 8.4
    9.5
    Integrations
    Average: 8.3
    9.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,531 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
275
Customer Engagement
271
Personalization
229
Engagement
227
Automation
200
Cons
Learning Curve
102
Time-Consuming
45
Difficult Learning
42
Poor Customer Support
42
Integration Issues
39
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.4
Journey Reporting
Average: 8.4
9.5
Integrations
Average: 8.3
9.4
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,531 employees on LinkedIn®
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(1,479)4.5 out of 5
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View top Consulting Services for Braze
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    346
    Intuitive
    177
    Customer Support
    141
    Helpful
    140
    Features
    134
    Cons
    Missing Features
    141
    Learning Curve
    127
    Limitations
    92
    Limited Features
    78
    Steep Learning Curve
    71
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Journey Reporting
    Average: 8.4
    7.6
    Integrations
    Average: 8.3
    7.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,342 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,230 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
346
Intuitive
177
Customer Support
141
Helpful
140
Features
134
Cons
Missing Features
141
Learning Curve
127
Limitations
92
Limited Features
78
Steep Learning Curve
71
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.6
Journey Reporting
Average: 8.4
7.6
Integrations
Average: 8.3
7.4
Trends Reporting
Average: 8.2
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,342 Twitter followers
LinkedIn® Page
www.linkedin.com
2,230 employees on LinkedIn®
(524)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Customer Journey Analytics software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Features
    44
    Helpful
    40
    Analytics
    36
    Customer Support
    34
    Cons
    Missing Features
    23
    Learning Curve
    17
    Limitations
    12
    Difficult Learning
    11
    Expensive
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.3
    8.7
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,553 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    900 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Features
44
Helpful
40
Analytics
36
Customer Support
34
Cons
Missing Features
23
Learning Curve
17
Limitations
12
Difficult Learning
11
Expensive
11
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.3
8.7
Trends Reporting
Average: 8.2
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,553 Twitter followers
LinkedIn® Page
www.linkedin.com
900 employees on LinkedIn®
(1,563)4.7 out of 5
Optimized for quick response
8th Easiest To Use in Customer Journey Analytics software
View top Consulting Services for ChurnZero
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

    Users
    • Customer Success Manager
    • Director of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ChurnZero Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    150
    Helpful
    104
    Customer Support
    97
    Automation
    94
    Efficiency
    87
    Cons
    Learning Curve
    55
    Complexity
    41
    Not Intuitive
    41
    Missing Features
    39
    Steep Learning Curve
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ChurnZero features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.3
    8.5
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ChurnZero
    Company Website
    Year Founded
    2015
    HQ Location
    Washington, District of Columbia
    Twitter
    @churnzero
    1,836 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

Users
  • Customer Success Manager
  • Director of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 27% Small-Business
ChurnZero Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
150
Helpful
104
Customer Support
97
Automation
94
Efficiency
87
Cons
Learning Curve
55
Complexity
41
Not Intuitive
41
Missing Features
39
Steep Learning Curve
32
ChurnZero features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
8.6
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.3
8.5
Trends Reporting
Average: 8.2
Seller Details
Seller
ChurnZero
Company Website
Year Founded
2015
HQ Location
Washington, District of Columbia
Twitter
@churnzero
1,836 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
(743)4.5 out of 5
9th Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    133
    Helpful
    87
    Analytics
    84
    Journey Creation
    82
    Customer Support
    81
    Cons
    Missing Features
    48
    Learning Curve
    41
    Slow Performance
    36
    Poor Customer Support
    35
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Journey Reporting
    Average: 8.4
    8.7
    Integrations
    Average: 8.3
    8.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,094 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    373 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
133
Helpful
87
Analytics
84
Journey Creation
82
Customer Support
81
Cons
Missing Features
48
Learning Curve
41
Slow Performance
36
Poor Customer Support
35
Limited Features
32
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.7
Journey Reporting
Average: 8.4
8.7
Integrations
Average: 8.3
8.4
Trends Reporting
Average: 8.2
Seller Details
Seller
WebEngage
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,094 Twitter followers
LinkedIn® Page
www.linkedin.com
373 employees on LinkedIn®
(555)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Customer Journey Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    171
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Features
    118
    Cons
    Missing Features
    51
    Slow Performance
    44
    Learning Curve
    39
    Slow Loading
    39
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Journey Reporting
    Average: 8.4
    8.5
    Integrations
    Average: 8.3
    8.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,835 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
171
Helpful
126
Customer Support
125
Customer Engagement
119
Features
118
Cons
Missing Features
51
Slow Performance
44
Learning Curve
39
Slow Loading
39
Limited Features
32
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.7
Journey Reporting
Average: 8.4
8.5
Integrations
Average: 8.3
8.4
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,835 Twitter followers
LinkedIn® Page
www.linkedin.com
1,253 employees on LinkedIn®
(1,178)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    129
    Email Marketing
    105
    Integrations
    71
    Easy Integration
    67
    Easy Creation
    66
    Cons
    Expensive
    57
    Missing Features
    45
    Learning Curve
    43
    Poor Customer Support
    36
    Limited Features
    31
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Journey Reporting
    Average: 8.4
    9.1
    Integrations
    Average: 8.3
    8.2
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,764 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
129
Email Marketing
105
Integrations
71
Easy Integration
67
Easy Creation
66
Cons
Expensive
57
Missing Features
45
Learning Curve
43
Poor Customer Support
36
Limited Features
31
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.4
Journey Reporting
Average: 8.4
9.1
Integrations
Average: 8.3
8.2
Trends Reporting
Average: 8.2
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,764 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
(1,162)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Customer Journey Analytics software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    281
    Customer Support
    247
    Helpful
    212
    Features
    152
    Email Marketing
    151
    Cons
    Missing Features
    84
    Learning Curve
    63
    Limited Features
    57
    Limitations
    48
    Limited Options
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dotdigital features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Journey Reporting
    Average: 8.4
    8.1
    Integrations
    Average: 8.3
    8.0
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    15,966 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 40% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
281
Customer Support
247
Helpful
212
Features
152
Email Marketing
151
Cons
Missing Features
84
Learning Curve
63
Limited Features
57
Limitations
48
Limited Options
36
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.3
Journey Reporting
Average: 8.4
8.1
Integrations
Average: 8.3
8.0
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
15,966 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
(209)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in Customer Journey Analytics software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

    Users
    No information available
    Industries
    • Banking
    • Telecommunications
    Market Segment
    • 36% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Evam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    82
    Helpful
    70
    Intuitive
    55
    Automation
    53
    Flexibility
    51
    Cons
    Learning Curve
    32
    Steep Learning Curve
    16
    Difficult Learning
    15
    Complex Features
    13
    Not Intuitive
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Evam features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.8
    Journey Reporting
    Average: 8.4
    9.8
    Integrations
    Average: 8.3
    9.7
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EVAM
    Company Website
    Year Founded
    2015
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Users
No information available
Industries
  • Banking
  • Telecommunications
Market Segment
  • 36% Enterprise
  • 34% Mid-Market
Evam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
82
Helpful
70
Intuitive
55
Automation
53
Flexibility
51
Cons
Learning Curve
32
Steep Learning Curve
16
Difficult Learning
15
Complex Features
13
Not Intuitive
13
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.8
Journey Reporting
Average: 8.4
9.8
Integrations
Average: 8.3
9.7
Trends Reporting
Average: 8.2
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
(139)4.3 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile,

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 39% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Journey Optimizer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Journey Management
    54
    Personalization Services
    51
    Personalization
    50
    Automation
    45
    Cons
    Learning Curve
    71
    Steep Learning Curve
    48
    Difficult Learning
    31
    Complexity
    25
    Expensive
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Journey Optimizer features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Journey Reporting
    Average: 8.4
    8.1
    Integrations
    Average: 8.3
    8.2
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,538 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile,

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 39% Small-Business
  • 31% Mid-Market
Adobe Journey Optimizer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Journey Management
54
Personalization Services
51
Personalization
50
Automation
45
Cons
Learning Curve
71
Steep Learning Curve
48
Difficult Learning
31
Complexity
25
Expensive
25
Adobe Journey Optimizer features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.3
8.5
Journey Reporting
Average: 8.4
8.1
Integrations
Average: 8.3
8.2
Trends Reporting
Average: 8.2
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,538 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(137)4.3 out of 5
Optimized for quick response
View top Consulting Services for Adobe Customer Journey Analytics
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 31% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Customer Journey Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    56
    Insights
    54
    Journey Management
    41
    Ease of Use
    33
    Integrations
    31
    Cons
    Learning Curve
    59
    Difficult Setup
    29
    Expensive
    27
    Complexity
    20
    High Complexity
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Customer Journey Analytics features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Journey Reporting
    Average: 8.4
    8.2
    Integrations
    Average: 8.3
    8.6
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,538 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 31% Enterprise
  • 29% Mid-Market
Adobe Customer Journey Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
56
Insights
54
Journey Management
41
Ease of Use
33
Integrations
31
Cons
Learning Curve
59
Difficult Setup
29
Expensive
27
Complexity
20
High Complexity
17
Adobe Customer Journey Analytics features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Journey Reporting
Average: 8.4
8.2
Integrations
Average: 8.3
8.6
Trends Reporting
Average: 8.2
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,538 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(235)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Customer Support
    53
    Analytics
    41
    Helpful
    41
    Segmentation
    35
    Cons
    Learning Curve
    18
    Slow Performance
    16
    Campaign Issues
    13
    Missing Features
    13
    Slow Loading
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Journey Reporting
    Average: 8.4
    8.4
    Integrations
    Average: 8.3
    8.6
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Company Website
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,499 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    591 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 31% Small-Business
Optimove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Customer Support
53
Analytics
41
Helpful
41
Segmentation
35
Cons
Learning Curve
18
Slow Performance
16
Campaign Issues
13
Missing Features
13
Slow Loading
12
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.9
Journey Reporting
Average: 8.4
8.4
Integrations
Average: 8.3
8.6
Trends Reporting
Average: 8.2
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,499 Twitter followers
LinkedIn® Page
www.linkedin.com
591 employees on LinkedIn®
(245)4.7 out of 5
Optimized for quick response
14th Easiest To Use in Customer Journey Analytics software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 59% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    67
    Analytics
    55
    Attribution Accuracy
    50
    Ease of Use
    49
    Helpful
    45
    Cons
    Learning Curve
    23
    Missing Features
    18
    Inadequate Reporting
    12
    Poor Reporting
    12
    Limitations
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Journey Reporting
    Average: 8.4
    9.1
    Integrations
    Average: 8.3
    8.7
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    287 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    77 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 59% Mid-Market
  • 34% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
67
Analytics
55
Attribution Accuracy
50
Ease of Use
49
Helpful
45
Cons
Learning Curve
23
Missing Features
18
Inadequate Reporting
12
Poor Reporting
12
Limitations
10
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Journey Reporting
Average: 8.4
9.1
Integrations
Average: 8.3
8.7
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
287 Twitter followers
LinkedIn® Page
www.linkedin.com
77 employees on LinkedIn®
(2,021)4.5 out of 5
Optimized for quick response
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100% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 63% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform that offers tools for managing partnerships, tracking performance, and promoting products.
    • Reviewers appreciate the platform's flexibility, robust reporting tools, and responsive support team, which contribute to efficient partnership management and performance tracking.
    • Users experienced complexity in some parts of the platform, a steep learning curve for new users, and occasional difficulties in finding features quickly due to recent updates.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    542
    Features
    311
    User Interface
    298
    Affiliate Marketing
    294
    Helpful
    265
    Cons
    Not Intuitive
    162
    Learning Curve
    159
    Complexity
    147
    Poor Usability
    140
    Technical Issues
    134
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    7.7
    Journey Reporting
    Average: 8.4
    7.5
    Integrations
    Average: 8.3
    7.8
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,737 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,332 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 63% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform that offers tools for managing partnerships, tracking performance, and promoting products.
  • Reviewers appreciate the platform's flexibility, robust reporting tools, and responsive support team, which contribute to efficient partnership management and performance tracking.
  • Users experienced complexity in some parts of the platform, a steep learning curve for new users, and occasional difficulties in finding features quickly due to recent updates.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
542
Features
311
User Interface
298
Affiliate Marketing
294
Helpful
265
Cons
Not Intuitive
162
Learning Curve
159
Complexity
147
Poor Usability
140
Technical Issues
134
impact.com features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
7.7
Journey Reporting
Average: 8.4
7.5
Integrations
Average: 8.3
7.8
Trends Reporting
Average: 8.2
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,737 Twitter followers
LinkedIn® Page
www.linkedin.com
3,332 employees on LinkedIn®