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Customer Journey Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Customer Journey Analytics Software for Small Businesses

    Products classified in the overall Customer Journey Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Journey Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Journey Analytics category.

    In addition to qualifying for inclusion in the Customer Journey Analytics Software category, to qualify for inclusion in the Small Business Customer Journey Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Customer Journey Analytics Software for Small Businesses

    • SharpSpring
    • Adobe Campaign
    • Insider
    • Woopra
    • NetBase
    • WebEngage
    • Pega Platform
    • MoEngage
    • Auryc
    • Optimove

    Compare Small Business Customer Journey Analytics Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (616)4.5 out of 5
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    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest

    (292)4.0 out of 5

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    (154)4.6 out of 5

    Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations

    (165)4.4 out of 5
    Entry Level Price:$0 per month

    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offer

    (249)4.2 out of 5
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    NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficien

    (118)4.6 out of 5
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    WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

    (204)4.2 out of 5

    Changing the way the world builds software, one organization at a time. The Pega Platform powers digital transformation by unifying leading artificial intelligence, intelligent automation, and customer engagement capabilities. Building an app, whether it’s simple or complex, shouldn’t be a struggle. Pega’s model-driven, unified approach delivers an enterprise-grade, agile application with a no-code authoring experience. Experience the simplicity and power of the Pega Platform today: https://

    (108)4.4 out of 5
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    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom

    (82)4.8 out of 5

    Auryc is a client-side journey intelligence platform that surfaces real-time insights with powerful visual context across all of your digital ecommerce journeys. We are helping enterprises find and resolve the customer journey issues that directly impact conversions and customer satisfaction. Auryc’s like having an expert CX analyst in-house who witnesses and delivers deep ROI insights about what your customers are experiencing and why they are buying- or why not.

    (65)4.5 out of 5

    Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime v

    (59)4.4 out of 5
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    Indicative is the leading Customer Analytics platform that enables product and marketing teams to make informed decisions by thoroughly understanding and exploring user behavior across every touchpoint. Only Indicative connects directly to your data and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL. Indicative provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and im

    (340)4.3 out of 5
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    Entry Level Price:Free Forever Free

    Totango is the leading customer success platform that enables organizations of all sizes to improve growth and retention by guiding strategic customer engagement for businesses. With a data-driven approach, Totango creates a comprehensive and shareable profile of the customer, turning customer information into actionable insights. TotangoSpark breaks down the customer lifecycle into simple, easy-to-manage stages that let companies prioritize their processes to hit the goals that drive growth for

    (176)4.3 out of 5

    Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full partnership lifecycle; confident decision making and optimization through measurement and attribution; and protection from fraud. Founded in Santa Barbara, CA in 2008, Impact has grown to over 40

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    Check out the G2 Grid® for the top Customer Journey Analytics Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Adobe Campaign
    Pega Platform
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    Learn More About Customer Journey Analytics Software

    What is Customer Journey Analytics Software?

    Customer experience (CX) is a differentiating factor for businesses. Companies are heavily investing in understanding customer needs and their end-to-end buying journey with the intention to provide a better and personalized CX. A customer-centric approach helps organizations gain a competitive edge, high customer satisfaction score, better returns on marketing investment, and ultimately higher revenue.

    A customer journey analytics tool connects all customer activity data together and places them under one roof, allowing users to have a clear picture of every customer touchpoint, irrespective of the channels. It empowers users to visualize a customer’s journey across multiple channels sequentially and conduct a cross-channel analysis. These tools help companies deliver a personalized, efficient, and engaging CX that drives new customer acquisition, brand loyalty, and customer lifetime value (CLV).

    Customer journey analytics starts with a map or diagram that shows all the steps that customers will take when engaging with a business, which is referred to as customer journey mapping. Both customer journey mapping and customer journey analytics are designed to get closer to the customer with the goal to create a pleasant user experience and eventually, long-term customer loyalty.

    Key Benefits of Customer Journey Analytics Software

    • Improve and optimize omnichannel experiences
    • Monitor, track, analyze, and optimize every customer touchpoint
    • Maximize customer lifetime value through personalized upsell and cross-sell offers
    • Improve customer engagement with personalized communication
    • Identify at-risk customers and reduce churn

    Why Use Customer Journey Analytics Software?

    Customer journey analytics software connects customer data from various channels into a single unified platform for real-time, cross-channel analysis and visualization, allowing marketers to optimize and provide better experiences. These tools provide a unified view of customers as they interact with brands across multiple touchpoints and helps in formulating an effective, engaging, and personalized CX strategy.

    Improve customer experiences — Customer journey analytics is used to analyze end-to-end customer journeys across channels. They help companies untie complex customer journeys to discover and understand where a customer is losing interest and optimize it to bridge the CX gap and improve customer satisfaction.

    Higher conversion rates — Reaching out to the right prospects at the right moment through the preferred channel with a customized offer results in higher conversion rates. Identifying cross-selling and upselling opportunities and triggering personalized communication results in increased revenue. It also helps identify tactical enhancements that can be made throughout the journey to reduce costs and grow sales.

    Increase marketing and sales return on investment (ROI) — Customer journey analytics measure and improve cross-channel efforts. With these tools, marketers derive more value from their existing marketing technology stack, thus improving results and lifting the return on marketing investment (ROMI) and boosting new customer acquisition.

    Remove data silos — Siloed, isolated data is inaccessible by the various departments within an organization. Issues with data silos include poor data availability, scalability, and reliability. A customer journey analytics solution knocks down the silos to provide a complete view of the customer against segmented departmental data.

    Reduce customer churn — By understanding customer preferences and recognizing the best course of action in a particular scenario, marketers are able to reduce churn. Customer journey analytics software helps marketers identify and engage with at-risk customers before they switch to competitors. It also helps monitor bugs in real time and assists in proactively reaching out to improve the experience and reduce churn.

    Maximize customer lifetime value (CLV) — Customer journey analytics uncovers the factors underlying CLV, such as acquisition channels, average purchase price, CX, and retention methods. Using this analysis, companies identify and activate the best paths to maximize CLV.

    Who Uses Customer Journey Analytics Software?

    Typically, industries like financial institutions, telecom providers, and retail companies use customer journey analytics software to boost new customer acquisition, improve CX, and quantify the ROI.

    Customer experience (CX) professionals — CX teams have the ability to make data-driven decisions and use this type of software to gain a complete picture of a customer’s journey. It allows access to data science tools to unlock deeper insights and perform a more powerful analysis.

    Marketing teams — Marketers analyze customer behavior, understand customer preferences, and recognize the best course of action for a given situation. This tool gives them the ability to reach the right customer at the right time with the most suitable offers, giving them a highly personalized touch. It gives the power to reduce churn by identifying and engaging with at-risk customers before they switch to competitors.

    Customer Journey Analytics Software Features

    Journey reporting — Customer journey analytics software uncovers and visualizes how users move through a website, marketing campaigns, and products to improve the experience, drive engagement, and increase retention. It enables users to navigate across multiple customer touchpoints and discover challenges and opportunities to improve CX.

    Trends reporting — Reporting features give marketers the ability to measure product usage by feature, campaign performance by source, and other trending metrics. It helps users gauge product performance by feature usage and engagement analysis and revenue by product, package, location, etc.

    Dynamic segmentation — Segmentation features create dynamic groups of users based on various criteria—from opening an email or signing up for a trial to using a hot new product feature, etc. These features help in segmenting users by behavior, attributes, and engagement.

    Actionable insights — Actionable insights help marketers gain deeper insights into the collected customer data. These insights may include which campaigns or promotions deliver the most engaged customer types, which channels are more effective, and which type of customers are more loyal with regard to time.

    Journey optimization — Customer journey analytics automates the testing and optimization of customer-facing messaging and campaigns. It also includes automation of routine tasks such as automatically pushing a survey to users who've been active within a certain period of time or sending follow-up emails.

    Triggers — Built-in triggers are used to notify events like updating the status of engaged leads in CRM or a Slack notification to the customer success team when a user is ready to upgrade. They also engage users in real time when they perform a specific arrangement of activities.

    Advanced data filtering — Customer journey analytics software provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

    Dashboards — This type of software provides dashboards to combine and visualize quantitative and qualitative customer journey data.