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Best Customer Journey Analytics Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Journey Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Journey Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Journey Analytics category.

In addition to qualifying for inclusion in the Customer Journey Analytics Software category, to qualify for inclusion in the Small Business Customer Journey Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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50 Listings in Small Business Customer Journey Analytics Available

(14,294)4.5 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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20% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Journey Reporting
    Average: 8.4
    8.2
    Integrations
    Average: 8.4
    7.9
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,233 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.0
Journey Reporting
Average: 8.4
8.2
Integrations
Average: 8.4
7.9
Trends Reporting
Average: 8.2
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,233 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
(1,251)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Customer Journey Analytics software
View top Consulting Services for Insider One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    255
    Ease of Use
    243
    Personalization
    211
    Engagement
    210
    Automation
    184
    Cons
    Learning Curve
    96
    Time-Consuming
    44
    Difficult Learning
    41
    Poor Customer Support
    40
    Integration Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Journey Reporting
    Average: 8.4
    9.5
    Integrations
    Average: 8.4
    9.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,549 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
255
Ease of Use
243
Personalization
211
Engagement
210
Automation
184
Cons
Learning Curve
96
Time-Consuming
44
Difficult Learning
41
Poor Customer Support
40
Integration Issues
39
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.4
Journey Reporting
Average: 8.4
9.5
Integrations
Average: 8.4
9.4
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,549 employees on LinkedIn®

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(1,137)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    119
    Email Marketing
    101
    Integrations
    66
    Easy Integration
    62
    Easy Creation
    61
    Cons
    Expensive
    54
    Missing Features
    41
    Learning Curve
    40
    Poor Customer Support
    33
    Limited Features
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Journey Reporting
    Average: 8.4
    9.1
    Integrations
    Average: 8.4
    8.2
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,729 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
119
Email Marketing
101
Integrations
66
Easy Integration
62
Easy Creation
61
Cons
Expensive
54
Missing Features
41
Learning Curve
40
Poor Customer Support
33
Limited Features
29
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.4
Journey Reporting
Average: 8.4
9.1
Integrations
Average: 8.4
8.2
Trends Reporting
Average: 8.2
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,729 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
(129)4.3 out of 5
Optimized for quick response
View top Consulting Services for Adobe Journey Optimizer
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile,

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 40% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Journey Optimizer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    38
    Journey Management
    38
    Personalization Services
    37
    Integrations
    36
    Personalization
    36
    Cons
    Learning Curve
    54
    Steep Learning Curve
    36
    Difficult Learning
    22
    Expensive
    19
    Difficult Setup
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Journey Optimizer features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Journey Reporting
    Average: 8.4
    8.2
    Integrations
    Average: 8.4
    8.2
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,537 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile,

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 40% Small-Business
  • 29% Mid-Market
Adobe Journey Optimizer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Journey Management
38
Personalization Services
37
Integrations
36
Personalization
36
Cons
Learning Curve
54
Steep Learning Curve
36
Difficult Learning
22
Expensive
19
Difficult Setup
16
Adobe Journey Optimizer features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.3
8.5
Journey Reporting
Average: 8.4
8.2
Integrations
Average: 8.4
8.2
Trends Reporting
Average: 8.2
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,537 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(1,119)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Customer Journey Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    277
    Customer Support
    245
    Helpful
    207
    Email Marketing
    150
    Features
    148
    Cons
    Missing Features
    85
    Learning Curve
    59
    Limited Features
    58
    Limitations
    47
    Limited Options
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dotdigital features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Journey Reporting
    Average: 8.4
    8.1
    Integrations
    Average: 8.4
    8.0
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    16,018 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    484 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 40% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
277
Customer Support
245
Helpful
207
Email Marketing
150
Features
148
Cons
Missing Features
85
Learning Curve
59
Limited Features
58
Limitations
47
Limited Options
35
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.3
Journey Reporting
Average: 8.4
8.1
Integrations
Average: 8.4
8.0
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,018 Twitter followers
LinkedIn® Page
www.linkedin.com
484 employees on LinkedIn®
(325)4.8 out of 5
5th Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

    Users
    • Search Engine Optimization Executive
    • Search Engine Optimization Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • NotifyVisitors Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    145
    Helpful
    145
    Automation
    133
    Customer Engagement
    110
    Customer Support
    110
    Cons
    Learning Curve
    61
    Missing Features
    53
    Expensive
    49
    Limited Customization
    40
    Limited Features
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • NotifyVisitors features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Journey Reporting
    Average: 8.4
    9.6
    Integrations
    Average: 8.4
    9.6
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Delhi, IN
    Twitter
    @notifyvisitors
    852 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

Users
  • Search Engine Optimization Executive
  • Search Engine Optimization Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 29% Mid-Market
NotifyVisitors Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
145
Helpful
145
Automation
133
Customer Engagement
110
Customer Support
110
Cons
Learning Curve
61
Missing Features
53
Expensive
49
Limited Customization
40
Limited Features
36
NotifyVisitors features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.4
Journey Reporting
Average: 8.4
9.6
Integrations
Average: 8.4
9.6
Trends Reporting
Average: 8.2
Seller Details
Year Founded
2011
HQ Location
Delhi, IN
Twitter
@notifyvisitors
852 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
(270)4.9 out of 5
Optimized for quick response
3rd Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 62% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation Efficiency
    67
    Automation
    62
    Customer Engagement
    47
    Ease of Use
    42
    Email Marketing
    42
    Cons
    Learning Curve
    13
    Slow Performance
    12
    Slow Loading
    10
    Delay Issues
    9
    Delays
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.7
    Journey Reporting
    Average: 8.4
    9.3
    Integrations
    Average: 8.4
    9.5
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    459 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 62% Small-Business
  • 33% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation Efficiency
67
Automation
62
Customer Engagement
47
Ease of Use
42
Email Marketing
42
Cons
Learning Curve
13
Slow Performance
12
Slow Loading
10
Delay Issues
9
Delays
9
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.7
Journey Reporting
Average: 8.4
9.3
Integrations
Average: 8.4
9.5
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
459 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Constant Contact Advanced Automation is a tool that allows users to create and manage email marketing campaigns.
    • Reviewers appreciate the user-friendly interface, the ability to segment and nurture leads, and the seamless process of building email drips with integrated CTAs.
    • Reviewers mentioned that the interface can be outdated and complicated, the A/B testing options are limited for advanced users, and there is a lack of flexibility in customizing resend logic or conditionals.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Constant Contact Advanced Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Email Marketing
    45
    Automation
    36
    Easy Creation
    32
    Automation Features
    30
    Cons
    Limited Customization
    24
    Missing Features
    24
    Limited Features
    23
    Email Issues
    14
    Email Management
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.4
    8.7
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    67,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Constant Contact Advanced Automation is a tool that allows users to create and manage email marketing campaigns.
  • Reviewers appreciate the user-friendly interface, the ability to segment and nurture leads, and the seamless process of building email drips with integrated CTAs.
  • Reviewers mentioned that the interface can be outdated and complicated, the A/B testing options are limited for advanced users, and there is a lack of flexibility in customizing resend logic or conditionals.
Constant Contact Advanced Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Email Marketing
45
Automation
36
Easy Creation
32
Automation Features
30
Cons
Limited Customization
24
Missing Features
24
Limited Features
23
Email Issues
14
Email Management
14
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.8
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.4
8.7
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
67,450 Twitter followers
LinkedIn® Page
www.linkedin.com
1,108 employees on LinkedIn®
(554)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Customer Journey Analytics software
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Entry Level Price:Free
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Engagement
    117
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    37
    Slow Loading
    37
    Limited Features
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.4
    8.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,840 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Helpful
126
Customer Support
125
Customer Engagement
119
Engagement
117
Cons
Missing Features
50
Slow Performance
41
Learning Curve
37
Slow Loading
37
Limited Features
32
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.7
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.4
8.4
Trends Reporting
Average: 8.2
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,840 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
(728)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Customer Journey Analytics software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Helpful
    92
    Journey Creation
    92
    Customer Support
    88
    Analytics
    85
    Cons
    Missing Features
    56
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Journey Reporting
    Average: 8.4
    8.7
    Integrations
    Average: 8.4
    8.4
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Helpful
92
Journey Creation
92
Customer Support
88
Analytics
85
Cons
Missing Features
56
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
35
WebEngage features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Journey Reporting
Average: 8.4
8.7
Integrations
Average: 8.4
8.4
Trends Reporting
Average: 8.2
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,108 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

    Users
    No information available
    Industries
    • Retail
    • Health, Wellness and Fitness
    Market Segment
    • 86% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ConvertCart Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Conversion Optimization
    6
    Conversion Rate
    5
    Customer Support
    5
    Positive Experience
    5
    Customer Insights
    4
    Cons
    Slow Loading
    2
    Slow Performance
    2
    Complex Features
    1
    Difficult Learning
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ConvertCart features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Journey Reporting
    Average: 8.4
    9.0
    Integrations
    Average: 8.4
    9.3
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Bengaluru, Karnataka
    Twitter
    @ConvertCart
    488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    146 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

Users
No information available
Industries
  • Retail
  • Health, Wellness and Fitness
Market Segment
  • 86% Small-Business
  • 14% Mid-Market
ConvertCart Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Conversion Optimization
6
Conversion Rate
5
Customer Support
5
Positive Experience
5
Customer Insights
4
Cons
Slow Loading
2
Slow Performance
2
Complex Features
1
Difficult Learning
1
Expensive
1
ConvertCart features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
9.0
Journey Reporting
Average: 8.4
9.0
Integrations
Average: 8.4
9.3
Trends Reporting
Average: 8.2
Seller Details
HQ Location
Bengaluru, Karnataka
Twitter
@ConvertCart
488 Twitter followers
LinkedIn® Page
www.linkedin.com
146 employees on LinkedIn®
(1,782)4.5 out of 5
Optimized for quick response
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100% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
    • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
    • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    538
    Features
    311
    Affiliate Marketing
    295
    User Interface
    295
    Helpful
    262
    Cons
    Not Intuitive
    160
    Learning Curve
    158
    Complexity
    145
    Poor Usability
    139
    Technical Issues
    134
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    7.7
    Journey Reporting
    Average: 8.4
    7.5
    Integrations
    Average: 8.4
    7.7
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,749 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,298 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 67% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a platform designed to facilitate affiliate marketing and partnership management, offering features such as tracking performance, monitoring commissions, and connecting with brands.
  • Users frequently mention the platform's ease of use, swift setup process, and its ability to facilitate earning commissions and connecting with brands, enhancing their overall marketing and promotional operations.
  • Reviewers noted issues with the clarity around payment procedures, with reports of confusion, delays, and long wait times to withdraw funds, and some users find the platform difficult to learn, requiring significant training.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
538
Features
311
Affiliate Marketing
295
User Interface
295
Helpful
262
Cons
Not Intuitive
160
Learning Curve
158
Complexity
145
Poor Usability
139
Technical Issues
134
impact.com features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
7.7
Journey Reporting
Average: 8.4
7.5
Integrations
Average: 8.4
7.7
Trends Reporting
Average: 8.2
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,749 Twitter followers
LinkedIn® Page
www.linkedin.com
3,298 employees on LinkedIn®
(235)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Customer Support
    52
    Helpful
    41
    Analytics
    40
    Segmentation
    34
    Cons
    Learning Curve
    18
    Slow Performance
    16
    Campaign Issues
    13
    Missing Features
    13
    Slow Loading
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Journey Reporting
    Average: 8.4
    8.4
    Integrations
    Average: 8.4
    8.6
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Company Website
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,515 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    570 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 31% Small-Business
Optimove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Customer Support
52
Helpful
41
Analytics
40
Segmentation
34
Cons
Learning Curve
18
Slow Performance
16
Campaign Issues
13
Missing Features
13
Slow Loading
12
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.9
Journey Reporting
Average: 8.4
8.4
Integrations
Average: 8.4
8.6
Trends Reporting
Average: 8.2
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,515 Twitter followers
LinkedIn® Page
www.linkedin.com
570 employees on LinkedIn®
(1,536)4.7 out of 5
Optimized for quick response
8th Easiest To Use in Customer Journey Analytics software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

    Users
    • Customer Success Manager
    • Director of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ChurnZero Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    134
    Customer Support
    97
    Helpful
    94
    Automation
    90
    Efficiency
    80
    Cons
    Learning Curve
    51
    Not Intuitive
    38
    Missing Features
    37
    Complexity
    36
    Steep Learning Curve
    31
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ChurnZero features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.4
    8.5
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ChurnZero
    Company Website
    Year Founded
    2015
    HQ Location
    Washington, District of Columbia
    Twitter
    @churnzero
    1,842 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

Users
  • Customer Success Manager
  • Director of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 28% Small-Business
ChurnZero Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
134
Customer Support
97
Helpful
94
Automation
90
Efficiency
80
Cons
Learning Curve
51
Not Intuitive
38
Missing Features
37
Complexity
36
Steep Learning Curve
31
ChurnZero features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
8.6
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.4
8.5
Trends Reporting
Average: 8.2
Seller Details
Seller
ChurnZero
Company Website
Year Founded
2015
HQ Location
Washington, District of Columbia
Twitter
@churnzero
1,842 Twitter followers
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
(113)4.2 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 36% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Customer Journey Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    38
    Analytics
    37
    Journey Management
    30
    Integrations
    25
    Ease of Use
    23
    Cons
    Learning Curve
    43
    Expensive
    23
    Difficult Setup
    19
    Not Intuitive
    13
    Complexity
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Customer Journey Analytics features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Journey Reporting
    Average: 8.4
    8.0
    Integrations
    Average: 8.4
    8.5
    Trends Reporting
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,537 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 36% Enterprise
  • 29% Mid-Market
Adobe Customer Journey Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
38
Analytics
37
Journey Management
30
Integrations
25
Ease of Use
23
Cons
Learning Curve
43
Expensive
23
Difficult Setup
19
Not Intuitive
13
Complexity
12
Adobe Customer Journey Analytics features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.3
8.6
Journey Reporting
Average: 8.4
8.0
Integrations
Average: 8.4
8.5
Trends Reporting
Average: 8.2
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,537 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®